Neuromarketing: How brands are getting your brain to buy more stuff

[@ishibi]

DW just compressed 9 credits of college marketing classes into a 12 minute video. The key is to be aware of the tricks and to enjoy your own decisions. Cheers!

[@V1kt0rS0]

I'd rather say - the key is to avoid shopping malls, e-commerce platforms and sites with affiliation links.

[@matvei8829]

you went to a lousy uni

[@Celis.C]

Perhaps it's because I haven't watched TV for over 1.5 decade and always adblock on the Internet (you always should, for _security_ reasons), but advertisements literally have the opposite effect on me. The more obnoxious they get, the quicker I will blacklist the one responsible.

[@jolp9799]

oh my god yeah, if i keep seeing the same ad, before the videos i want to watch for example, i develop a personal vendetta against that company/product and will not buy it out of spite

[@sarahlabbe9779]

I think that if it's done tastefully and not in a way that gets between me and the content, I'm more inclined to look at the ad

[@astick5249]

@@jolp9799 i do the exact same thing XD

[@samertiman1222]

Also me and no ad on youtube either phone or laptop

[@rifat9264]

Dude, you just gave them an idea.

[@jwh0122]

4:47 wearing you down 6:06 the right price 7:08 the hedonic treadmill 8:10 hiding in plain sight

[@internetuser186]

Tq

[@Skysky2318]

Thanks

[@bookwormbon482]

Thank you!!

[@ruripapi]

thanks

[@uthiriziworldtradecentermi6127]

LOVE U

[@FlorinGN]

I'll show this to whomever trash talks me for overthinking when buying stuff😆

[@alexpaulartist94]

Likewise lol

[@Ahrily9]

So right

[@SymphanyinSorrow]

The "wearing down" trick totally works on me, but in the opposite way. The decision fatigue typically makes me just say forget it all and leave without buying anything lol.

[@JaneNewAuthor]

Me too, especially with emails. I hit unsubscribe in record time.

[@GeeEee75]

Even when you're doing the grocery shopping?

[@turtleanton6539]

Yes😂😂😂😂

[@turtleanton6539]

​@@GeeEee75espx then😅😅😅

[@SymphanyinSorrow]

ye@@GeeEee75

[@jwh0122]

Linguistically speaking, even the names of brands and products could influence our brains. I'd like to recommend a book: The Language of Food.

[@RandalfElVikingo]

Genius name, sounds delicious lol. That being the point of the book.

[@evilkidm93b]

Never gonna read that book, but I still like your comment.

[@chrisg1499]

还挺有意思的

[@madoraharrelson4877]

M

[@TheAllMightyGodofCod]

Well, Renault is famed to invest a lot in research for the cars names and it normally works. Not always but a lot of the times. There are some truly horrible examples of bad naming. But naming is not everything... Take a look at the Hyundai Kona, branded in Portugal as the Kauai because Kona in Portugal sounds like the word for.... Well... "Cunt". Not even with a better name it sold well.

[@pragueexpat5106]

Stop watching TV altogether (better if you get rid of your TV), always use an adblocker in your browsers, and stop buying stuff unless you're absolutely sure that you need it.

[@carolineleiden]

Absolutely true. I haven't watched TV since 1999. And nobody influences me. Not for stuff, nor for fear of diseases.

[@surplusking2425]

Best way to avoid TV is using adblocked Streaming services (including YT) and using your indoor leisure time to gaming. if you play games, you have no time to see those petty ads from TV!

[@Calligraphybooster]

Some people think they are not subject to any influence. That is very funny indeed.

[@studiogreyfox1226]

@@Calligraphybooster ikr so silly

[@carolineleiden]

@@Calligraphybooster I realise when and how I am being influenced against my will. That is the best protection: awareness of everything being a lie and everybody just being in it for themselves. Sometimes I wish I could go back to blissful ignorance.

[@gutobernardo7457]

I worked at a company that was doing studies with VR and eye tracking to help a big drugstore chain to design better aisles. I still find that kinda creepy and obtrusive, but can't deny that it is working very well for the chain.

[@getsmartquick]

Kindly recommend a book or video to protect ourselves so we notice this before it's even don't like martial arts

[@LiborTinka]

@@getsmartquick Becoming more mindful and knowing waht you want before you enter the store is enough. If you find something else you like there, learn to make pause and think it over before buying - ideall few days. Compulsive shopping on the other hand kills mindfullness.

[@xSabir-hc7wj]

@@getsmartquick youre acting like its the end of the world, if anything its convenient for me, and its important for people to spend money to keep economy healthy, if you don't spend money inflation will hit and your money will start losing its worth faster, that's why its better to spend to keep money circulating

[@getsmartquick]

@@xSabir-hc7wj ay I respect their grind but their grind conflicts with my grind you feel me. So as a mature adult I protect my vast interests. We not producing things that solve a problem instead we creating consumable commodities hence y the economy trash

[@mikoto7693]

I know one trick shops use is to put the most expensive brands and versions on shelves eye level for adults, with cheaper options higher or lower. Yes, they go that far hoping you’ll buy the version you see first.

[@NeonTiff]

I did this recently in the retail cafe I work in to test out a new candy bar brand we got in. It wasn’t selling towards the back of the cafe, but once I moved it to right by the register, they sold like crazy. A couple people still didn’t buy it because they said they don’t like chocolate or the flavors of the bar. Some people bought it, but commented that the moving it by the register trick worked without me saying that’s what I did. Also, helped me putting a sign by them saying the bar is only $0.99. Tried them without a price tag & they didn’t sell as well as with the only $0.99 one.

[@mzennh]

The whole idea is 'subtlety'... It would seem 'free will' can be [and is being] manipulated

[@roro-mm7cc]

Removing all branding from supermarket food would probably have a very significant effect on public health.

[@fancyfakename8967]

imagine a world where marketeers and their loophole lawyers did something productive and companies used minimal packaging for for their products, the whole branch is a waste of (human) recources and their whole excistence is based on polluting the world for money.

[@jordixboy]

@@fancyfakename8967 It's free market, they keep doing it because we, consumers keep buying it. If we would stop buying shit then they would stop producing it, its how the free market works. Its 50% our (consumers) fault.

[@zinjanthropus322]

They should remove all irrelevant background sounds from news as well. It's emotional manipulation.

[@chlorone]

@@zinjanthropus322 oh really? and i thought people listen to news because of the catchy background music :D

[@miyounova]

@@jordixboy you're assuming we have a high amount of free will...we don't. It's a lot less than 50% our fault.

[@gregorydaines]

I think it always helps if you can put yourself at some distance from the purchase. If you have the choice between an apple or a chocolate bar, you can also choose to have neither. One of the things I like about online grocery shopping is that I can add to the basket as I need, choose favourites and therefore not have the fatigue of being in the store bombarded with information. You just type what you need and sort by price.

[@dezb8510]

Online grocery shopping is so expensive though

[@melissaa2337]

@@dezb8510 perhaps the prices are higher but you may end up saving money because you're not impulse buying. I like to make a list and use all the filters and sorting tools online. My shopping bill is usually half or a third of my husband's in store Bill.

[@raymondtendau2749]

@@dezb8510 Relatively.

[@charlesmostert]

Just one correction, watches being marketed have the hands set at 10:10 to show the dial of the watch un-obscured. 90% of all watch dials have the same layout showing company logo at the top, specifications at the bottom and a date window at the 3 o'clock position so having the hands set at 10:10 does not block any other information that appears on the dial.

[@WinkLinkletter]

Coincidentally, I just this morning read (in a book) your bit of trivia about watch hands and then this was the next video I played.

[@todayrenaissance]

Exactly ! This villager thinks the watch is smiling at us.

[@marvind8809]

Still, it could be set to 17:20h to not obscure information but it usually isn't since dowwards facing watch hands would associate negativity...the watch might not smile with 10:10 but it seems positive and affirming

[@armikstepanyan9677]

Not only to not obscure the logo but also to frame the logo, so that. we pay more attention on it. That’s why we do not set the time to 5:20.

[@sadepennbrook]

Dude! The whole layout is planned. The logo could have easily been placed elsewhere. It's not a correction.

[@mitchellwilley7208]

I wish they mentioned about those mobile game ads where they show gameplay and they do the wrong thing multiple times in arow till they lose. It makes you want to play it so badly just to correct their bad gameplay.

[@niviamaeva]

😂😂😂😂😂 I absolutely hate those

[@vl1180]

KZbinrs do the same. Say something wrong or controversial on purpose to get engagement in the comments

[@frankkerner4973]

I am a watchmaker. The reason the watches are set at 10:10 is to see the brand stamping on the dial. The writing is usually under the 12 or above the 6 marker

[@vadymkot3974]

Probably the main reason, but still there are a lot of different positions they could use keeping a brand name visible

[@kapilhooda2373]

I tried something in two different scenarios and I was astonished with the results. In a group, I told that I don't consume fast food. The members of that group confronted me and it was quite a debate. In another group, I told that I do consume it but I'm having stomach problems so I'm refraining. And they sympathised with me and instantly got off of my case.

[@DavidCruickshank]

But did you account for the possibility that group 2 was just more likely to sympathise with you.

[@vllncor]

Yeah I guess it would have made more sense to tell Group 1 that you're going to stop eating junk food because of your stomach, and told Group 2 you don't eat junk food because of your stomach. Then see if you were confronted/sympathised with etc

[@taeblends]

In my experience, I've always been annoyed at people who boast that they don't eat fast food, because usually they're only telling me that because they wanna show off. And as a fast food consumer, I get the feeling that they think I'm lesser than them. So, I think that's what group 1) in your experiment might've been thinking. They could've been more personally offended. However, with the 2nd group, they were told that you weren't eating junk food simply because you had stomach problems. To them, that was a perfectly reasonable answer and didn't send any message to them that their eating junk food is bad. So, that's why they didn't question it.

[@Brurgh]

always had the same experience with telling people i dont drink. i would get different feed back from people if i said i have quit compared to it makes me feel ill.

[@fantasiatopia]

@@taeblends people who get annoyed at others who don't eat fast need serious help

[@tuananhnguyen4983]

It is really a dilemma when you work as a salesman or marketer trying to push sales as much as you can and at the same time you want the smartest decision made for your family and yourself in buying food so your health will not be affected...

[@onemorechris]

they are not opposed to each other. although the angle on this video makes it seem like every single little thing of marketing person does, pure manipulation. it’s often a lot more subtle than that.

[@angelinanava4779]

Great video! The Hedonic Treadmill is real. For me, that's probably the most influential buying point out of the four explained in this video.

[@caskettsolo7925]

What has been working for me, and something I would recommend, is taking the time out to analyze yourself, what you consume (food, entertainment, news, media, etc.) as all you consume is what is contributing to who you are, really take stock of yourself as a whole. And this doesn't have to be hurried, take the time to do so, but allot the time and stick with it- daily/weekly/monthly/annually. Refine it, understand yourself better, your habits better, and gradually change, be very selective with what you consume, how you spend your time, etc. and take back control that has been given up. It really changes you for the better, your mood, your self-esteem, your finances, your mental health, everything. And external forces don't seem that much of a threat to you. Neuromarketing is an interesting field in psychology but it's not ludicrous to claim it to be a form of manipulation. Businesses are using us and taking over our decision making faculties, IF, we don't have control over them first.

[@karenbondechek]

This is why Marie Kondo is effective in pushing us into system 2. The watchout is self awareness about tiring out. This is where Mindfulness practice comes in, it shapes our system 1 :)

[@CMDRSweeper]

Well the Hedonic thread mill doesn't work on me... I guess I jumped on at the Samsung Note 9, but even with newer versions out there, I STILL can't seem to find myself wanting the newer version. Maybe when it breaks and I am forced to, due to the lack of Right to repair legislation and parts becoming scarce to fix it.

[@480darkshadow]

The hedonic treadmill applies to more then phones. Even KZbin gives you dopamine which is why you’re willing to keep watching stuff.

[@cupguin]

@@480darkshadow same. I don't care about getting a new phone because I don't care about phones. I usually get whatever is the cheapest and looks like I can use for the longest. But books? Man I cannot resist new books. Haven't even finished the last pile of books I bought and I'm already making a list of what I'm going to buy next. I even want new editions of books I already own.

[@480darkshadow]

@@chestnut4860 Yes, although the hedonic treadmill is usually couched in abstraction and purely negative terms it's basis is a very basic biological process all mammals share. Life and survival is stressful and unpredictable, so anything that lessen that burden is something our mind and bodies want to encourage. A new phone today was like getting a new spear 10000 years ago. The difference a new spear, or a bigger bag to carry plants or animal parts directly improved survival and so quality of life, a new phone doesn't really. However the biological process behind it is one 100's of thousands of years old and served us very well. Another example is suger, suger is very energy intensive (good survival) and also very rare, however now it's mass produced and everywhere, even if it can be bad for us today we still are built to enjoy it even in excess since historically we wouldnt know if we could ever get more in the future. So yes your new bag is part of the hedonic treadmill, but without it you might have never been driven enough to get a new one and improve your quality of life. The problem is when that process gets abused, like gambling or drugs.

[@purplepixi18]

Eff that! I take my time in the store and I buy based on price per oz or price per count. It's also important to have an idea of the cost of the things you buy. I know which wine I want, and I know EXACTLY what it costs. Publix always sells it at a dollar mark up, but offers a dollar coupon. I only buy with the coupon. I think it helps to forget brand and store loyalty; buy what works. Also, put a headphone in your ear and listen to something interesting. It's easier to stay focused. And FOR THE LOVE OF GOD don't grocery shop on an empty stomach.

[@kiwitrainguy]

Oh yes, any food looks more appetising when you are hungry.

[@onemorechris]

marketing invented coupons. sorry. no one is immune from this process all the time

[@upstairsfig]

Watched a show on TV recently about someone creating this year’s Christmas ad for a supermarket (Sainsbury’s?) where they were deciding on which song to use in it by showing the ad with both songs to a sample group and monitoring their brains‘ reactions. Neuromarketing is very fascinating

[@AwokenEntertainment]

that Cheetos ad where the lady throws a handful of Cheetos into that other lady's white laundry was so savage 😂

[@c.g.silver8782]

For a long time I'm trying to be a cautios buyer. For many things internet makes it easy and I did wonder why people tend to ignore the amount of available information. Then I realized (through other means as well) ... And you confirmed. People don't like to think. Only to think that we are a thinking species...

[@suryac850]

Only buy something when you really need it, or else focus your mind on something else, work sports music etc. This is the solution. Nobody is in control of your mind except you.

[@maximsollogub3579]

Reject consumption culture

[@maximsollogub3579]

Work and family are the only two things there are to life

[@ceooflonelinessinc.267]

Lol what a great life, only work and male babys ​@maximsollogub3579

[@NazriBuang-w9v]

Lies again? Noodle Magazine Mee Goreng

[@eurika297]

My first observation of how effective ads are to some people was when I was a teenager. I noticed my aunt brought back the exact brand of detergent from the market after seeing the commercial of a 'NEW' brand of detergent few hours ago. It was crazy to think how an ad effectively managed to make her buy the new type of detergent even tho' we have already have a cost-effective detergent at home.

[@KingKunta_]

Apparently I tricked the system, I'm cheap af. Idc what the right price is, I'm buying the wine thats less than $10.

[@spiderpickle3255]

$7 bottles of Tempranillo!

[@Dukkidan]

@@spiderpickle3255 is "tempranillo" a real thing? It sounds funny and italian in a sort of way 😌😆

[@spiderpickle3255]

@@Dukkidan It's a red wine make from a black grape originally from Spain that is vaguely similar to pinot noir

[@onemorechris]

marketing will be telling you which one to buy. Promise.

[@gowdsake7103]

@@onemorechris no they wont

[@adrineyanukhyan3121]

I witnessed this in a bookshop in the Czech Republic a year ago. By the front door, a table was covered with stacks of volumes labeled "Staff Picks," each with a handwritten note explaining why the book was so important. The books seemed like personal recommendations, so I bought two even though I hadn't intended to. At the same time, the books displayed on the standard shelf were barely touched. It's crazy how much of an unseen influence stores have on purchasing habits.

[@merrymachiavelli2041]

One thing that's important to remember is that almost all consumption has an environmental cost. Reducing our consumption where possible is more effective than recycling or reusing. Even if you see something that you like on impulse and can afford - stop and ask whether it actually will add anything to your life. If the answer is no then on environmental grounds alone you are probably better off not buying. Or at least, that's something I've been living by.

[@blixten2928]

Yes, this. Very true, and something I am very conscious of. Thanks for bringing it up.

[@ADCFproductions]

7:45 this is the part that i really hate. Every brand does this, and then they abandon the old products completely. At least Apple still makes the iOS for older phones, but most brands don't even bother, and it's not just for phones.

[@pleiadiblu2365]

I just replaced my Apple product because a mandated app was not supported on the highest OS I could upgrade to

[@ADCFproductions]

@@pleiadiblu2365 which iphone did you have and changed to? i have the original iphone SE, from 2016 :) 2016 nowadays is considered ancient times lol but it still gets upgrades all the time. My moms Samsung however was 2 years old and had no more android upgrades, and since then Samsung has released maybe over a dozen new phones.

[@KrolPawi]

@@ADCFproductions yeach about the upgrade. Except for a very very very few apps that actually need the new features the update dosent matter. And The phones today dont get some gamechanging features every year (or to be more precise at all) so you really dont need to buy another phone for years. Unless the comapny is bulshit like Apple(And probably samsung too to a lesser extent) and you cant replace the screen beacuse parts are digitaly signed and changing screen is 'security breach' that bricks the phone. And replacing this in their servis costs the same as new phone(Whereas normally parts to phone cost are reasonable enough so even years after it went out of production you can buy it for reasonable price ) .

[@ADCFproductions]

@@KrolPawi i used the phones as an example, another example would be cameras, nowadays they're very advanced but the makers always leave something behind to implement on their newer models, something that could be fixed with firmware updates, but they don't do it. Same goes for fitness watches, just off the top of my head. There's also security updates, bug fixes etc that they never fix. I remember in the 90's you'd buy a product and use it for years until a new one came out, now you're always behind because when you buy the new thing, there's a new better one ready to be released :( I don't care much because i'm always behind anyway, i'm not going to buy anything right after release, the prices are always super inflated.

[@samertiman1222]

Making ios for older phone that you pay more for it at the time dont worry they smart. and you have to pay only their accessories to have best exprince with it and they lock you into their ecosystem their music app their tv app their laptop coz it easier and fluid to go with it

[@juki3451]

One thing came out of this pandemic, it killed all urges to shop & now, I save. I feel so much in power & realized that I bought too many things which made me feel great for the moment, but it soon lost its appeal. I simplified my life & only buy what is necessary. Now I get a rush from seeing my savings goes up.

[@hiddenlawyer]

Depression is a major contributor to moving that needle towards the impulse end of the spectrum. When I am under my controlled, normal state, I will make informed decisions on almost everything I purchase, I am a very skeptical person and often have my defenses up (and work to continuously improve) when interacting with the consumer realm. I am also analytical of myself and am aware of my emotional stability and state, often battling with depression and ADHD. When I am on my low swings, my impulse control often fades and even though I am aware of it, I cannot help myself but to give into the marketing tricks. I have been better at it lately by turning the impulsivity into defensive anger, knowing others are attempting to attack my weakness for profit, it works wonders.

[@taeblends]

Bruh, I work part-time at a store and they literally said to me that we should always keep the merchandise near the cash full because we wanna promote impulsive buying. And it works- it really does.

[@gowdsake7103]

Never bought anything at the till

[@Thisanda]

This video should be one of the trending #1…

[@BuddhaFang]

6:07 sometimes before knowing the price of a thing, I ask myself “how much would you pay for that?” If the actual price is more than that, I put it back. 60% of the time, it works all the time.

[@WengHonn]

You should deserve more views , likes and subs!

[@DWPlanetA]

Spread the word to help us make it happen! ;)

[@premkumar-mi7vn]

people get tried to know that there is so much they need to know

[@laggingirl]

@@DWPlanetA give them a heart and ask them a simple thing, how could they reject ain't?😅

[@owl-arm7545]

My personal tactic is quite simple. Firstly I never, literally never, buy anything online. Secondly, I avoid shops. And if I do go to the shop, I write a list and stick to it. I buy almost all my clothes at charity/second hand shops. My laptop is held together by tape, and my phone screen is cracked... they still work, so why replace them? I have been driving for 16 years and have only replaced a car when it has totally died. I personally get no pleasure from buying things, quite the opposite in fact! Stresses me out! Money is better being spent on life experience! When I'm on my death bed I'm much more likely to be thinking about standing at the top of the 7 Rila lakes than thinking about the range of iPhones I've had!

[@bltzcstrnx]

Buy everything online means being tracked every single move you make.

[@zvezdatabg]

И моята логика е същата! Спомените остават, дрехите и вещите се разпадат. Старите хора не ги интересува колко боклуци имат, а какви преживявания са имали, когато са били млади :)

[@blixten2928]

Me, too. Charity shops, second-hand everything, farmers' markets, make-your-own. But that doesn't mean I can't be manipulated, alas! I have pets, and there I feel I am SO much at the mercy of the big brands... you can't avoid the market on everything.

[@zerocal76]

U think u don't lose anything by using a phone w a cracked screen but depending on how bad the damage is, u lose time figuring out or guessing the unreadable portions and guess what? Time is much more valuable than $$

[@blixten2928]

@@michaelsmith953 Never scrimp on work tools. You can get excellent used sewing-machines, and cars. But not, I would think, a laptop for videos. That's state-of-the-art you're needing there. So yes, there are limits to the "buy privately/charity" mantra!

[@meongmie1524]

"Look like the watches smiling at you" I think this is why 1st gen miata is so popular :)

[@forrestl5597]

i wonder if youtube is profiling me with the comments. I'm looking for an NA2 rn.

[@sleepycatgamer]

I'm basically immune to all of this. I barely buy anything that is not extremely necessary to me, and I always think a lot before doing it.

[@haruhisuzumiya6650]

Pester power gets me

[@lorenaxavier995]

Eu também.

[@thesoundofi2329]

no one is immune to this, thats the joke of it

[@lordveritas770]

same for people with little money

[@bluerasperries1117]

Was a device that connects to the internet determined to be extremely necessary or are you using a library computer?

[@vistroelson]

This documentary provides more information than my college degree in marketing

[@hxpponaut197]

People want to be loved. Many people feel they need to buy things to be loved when really you don’t. It is really sad that companies play into people’s messed up idea of love only because they want money.

[@shubhamnh]

That suggestion of "Planned Obsolescence" video when Mr. Tim Cook showed up. Well placed! 🌝

[@angeldetierra3855]

► That came to my mind while I was watching the video.

[@carrieyt5137]

The last items in the last aisle at the Aldi store I normally shop at are foods like: bread, coffee, tea bags, cereals (basically breakfast) but I don't think anyone would be indulging on that.

[@bbuny10]

Another great book is “Buy-Ology: the study of why we buy what we buy” One thing it talks about is how people tend to get they are being advertised to with commercials, and basically shut off their brain to what they are seeing You know if you like the product or not generally. Either way it’s easy to decide for yourself But if you weave the product into the plot, such as the famous example of Reece’s Pieces and E.T. You can see how the product goes from being separate from what you’re watching, to part of the overall experience The example they used in the book was comparing Coca Cola and Ford and how they advertised on American Idol Both spent the same amount, both did commercials Ford chose to do basically a halftime show with a ford truck and had people singing on it Not quite woven into the plot, that’s more or less obvious they want you to buy a Ford truck Coca Cola was what the judges were drinking. The set being covered in Red and coke-bottle esc furniture, things like that that became part of American Idol rather than a ham-fisted mash up

[@thatonepossum5766]

I love trying to spot product placement in shows. It’s like a game at this point. My favorite is when they pan the camera over the logo for several seconds as part of a “cinematic shot”.

[@raniasaih960]

For me, as a Moroccan citizen I find it very easy to shop because here we don't have many choices to make in small stores and most of the time u can't even ask about each item's price so as not to upset the shop owner

[@zacharydavis4398]

Thanks for spending the time to create and share this content awareness 🤙🏾

[@DWPlanetA]

Thank you, Zachary. Our pleasure! 🙌

[@sebulbathx]

I don't know about the subtle thing but the fact that I am bombarded with commercials makes me in end wanna buy the things I've seen.

[@trekon2023]

Wearing you down, well it doesn't make sense for the consumer to buy. The ads won't stop just because you buy. They keep going anyways. More likely you can feel like you are winning if you withhold until the ad expires.

[@bloggerblogg5878]

Book recommendation: Age of propaganda by Anthony Pratkanis maybe some part is outdated, but you will understand the basics and in a trouble time like this it is a must read. It should be the on the list of books which everyone need to read it.

[@BizBob2]

All of this so very true. You realize it when you look at the products while you wait in line to check out in store.

[@ProjSHiNKiROU]

Human civilization made a mistake speccing into the tech tree of marketing, to the point of having “adtech” and “neuromarketing”

[@StoneWeevil]

Kind of surprised psychological pricing didn't get a mention... For those who don't know, it's the reason you virtually never see items priced at whole dollar amounts, but rather always end in .99, .49 etc. Basically your brain sort of subconsciously ignores the cents, which is especially easy if the sign/tag has the cents printed smaller. For example, when you see *$14.99,* your subconscious reads it as $14, despite only being a cent away from $15. It's funny actually, when I bought a used car a couple years back I made the mistake of referencing the price of a car I was looking at as "eighteen thousand" to the sales guy He sort of chuckled and said "well, seventeen nine-nine-nine"

[@misterfunnybones]

6:10 I judge price by the amount of time that I would take to produce it. That's why I spent $900 on a jacket & rarely eat at restaurants.

[@gamingtonight1526]

If advertising works, how come poor people, who buy own brand can avoid these advertised items!

[@misterfunnybones]

@@gamingtonight1526 They have to avoid spending too much because they are poor, but ask them what they want or desire & that's a function of advertising - yacht, large house, automobile, private jet, helicopter, anything sold through Tiffany & Co.™, & a bunch of other crap that nobody really needs but would like to have.

[@alicewright4322]

where are the boundaries for "produce it"? for the jacket would you need to drill the oil, extract the alkenes, polymerize them, spin them into fibers, loom the fibers ect? for the restaurant would you need to raise the cow from birth and the plants from seeds and build the building? or just the cooking time compared to the sewing time?

[@misterfunnybones]

@@alicewright4322 I'm not suggesting that I have to begin by first domesticating wild animals or invent metallurgy to produce a sewing needle or sewing machine. Given the abundance of everything (& the wastefulness of consumerism), I'm suggesting that if I was given the raw materials to construct a jacket & the raw materials to prepare a meal, then I'd prefer to pay a tailor to produce the jacket & I'll prepare & produce the meal.

[@gowdsake7103]

@@misterfunnybones um no, I am about to be seriously rich. Ask if I will buy a new car, watch, phone or change where I shop or what I buy, the answer is no

[@arunk5307]

I saw a trick in a sports store yesterday, they keep all the expensive items in the front aisles, was tempted to grab them at first, for force of habit I've decided to just browse the entire store. On moving towards the back aisles , all of a sudden a sales person popes in front of me, asking for what I was really looking for, told him that I was just browsing. Then on going towards the back of the store, found cheaper versions of the same products (call me cheap... I'm happy).

[@DavidCJPhotography]

Very interesting video. The watches are set to 2:10 because that usually frames the Brand name, very important in product photography, it´s done to direct the eyes to the brand of the watch right away.

[@roxyb03]

The wear down technique has actually caused me to shop a lot less . I am now so burned out that I shop less often and if I have trouble deciding between products or whether to buy or not buy an item I end up giving up and not buying.

[@explorermusic9321]

Wao😂😂 one of the best videos I ever seem until today, thanks and You have a new suscriber😊😊 the last words works

[@DWPlanetA]

Great to hear! Welcome on board. ✨

[@Ohne_Silikone]

When I am sick, inhibitions fail and I start buying stuff I normally say no too. My clever brain even comes up with reasons why I definitely need another watch for my collection.

[@Ohne_Silikone]

@@user-gu9yq5sj7c there is such a thing as the internet. You can shop to your heart's content while being a total recluse.

[@andydutton455]

I found an old coke bottle buried in my yard. It holds 6oz of soda. We are accustomed to bigger portions, full wardrobes, lots of toys, makeup etc..... It's a horrible wasteful society because of it.

[@soscreativity]

Discovering the world of neuromarketing opened my eyes to the covert strategies brands employ to tap into our subconscious desires. Yet, amidst the allure of consumerism, Planet A reminds us of the urgent need for sustainable change. A thought-provoking journey into the intersection of commerce and consciousness.

[@DWPlanetA]

Thank you for your feedback! We're glad you enjoyed our video. If you'd like to see more content like this, subscribe to our channel 😉 We post new videos every Friday ✨

[@huseyingumus9472]

Thank you DW! Learning a lot with your channel. ✌🏼

[@contentweaverz2438]

I once had a lengthy row with my boss about whether subliminal messaging works or not. I tried to maintain that it's a myth while he told me that it does. He had an MBA, I was an Eco graduate. Well, atleast it didn't cause me my job. He taught me many valuable business tactics other than this.

[@DWPlanetA]

What's the last thing you bought you didn't really need? 🛍️🛒

[@dynlenoir]

Last purchase; 2 pairs of shoes... and maybe 90% of everything I own I don't need.

[@aditirajagopal]

A denim dress I would never wear but it looked so great on the mannequin

[@RajatKumar-tc5kp]

Branded bagpack, which I already have

[@totAtotA89]

dogecoin.

[@dynlenoir]

@@aditirajagopal I'd suggest that even if you don't wear it you could take some photos trying it on for souvenir📒, and if possible give the dress as a gift or to a charity.

[@KymbatSagyndykova-b6d]

I literally was thinking about buying a watch. I checked it out one more time, and saw 10/10. Glad to know this hack.

[@junehanabi1756]

I watched this just to see how much would apply to me, as someone who is autistic my entire world and brain work very differently than most people. KZbin is mainly the only social platform I use and i rarely comment on anything, I use adblock on everything, I don't follow trends or have any interest in pop-culture stuff, and my priorities and mindset are all different from most people and I spend most of my time at home so while I have a cell phone I don't really have much use for it. Some of this stuff would probably work on me but I think most of it wouldn't. I do know companies do all this for money so they're only going to target the masses and not really care about minorities. I just kind of live in my own world and nobody else is in it and in my own world things are mostly always the same and I'm happy with that. Sometimes getting a new thing is really cool but I don't really care about most things other people care about and being autistic I don't like anything on my hands and I don't like much textures or sounds or food and I think very and process information completely different from other people so I figure most of this wouldn't work for me but I also figure they don't really care because I'm not part of the masses. I really hate people are trying to manipulate other people though for their own self-gain, even leading to conversations about do I have control over my life, it seems to have created it's own sort of depression in people who feel like they have no control anymore which is sad.

[@marziasadat5591]

Yes, I've understood from observing my own behavior that when I'm hungry or tired I buy things I don't need, or when I get something new I feel a pleasure that soon will be gone and I will be seeking pleasure in buying something else. Of course one qay I use to control these behavior is to only look for what I really need, not what companies want to make me believe I need.

[@kiwitrainguy]

I learnt many years ago to NOT go grocery shopping when I was hungry.🙂😊

[@onemorechris]

it’s better to assume you have slightly less control than you think, rather than more control. If this stuff didn’t work, companies wouldn’t be spending money on it. and they have way more resources than we do. sounds negative, but isn’t really

[@dentjoener]

The phone comparison is really interesting. I've been using my current smartphone for four years now, and it still works perfectly. It's snappy it takes decent pictures, the battery still lasts a day. But for SOME reason I REALLY want a new one. There's nothing objectively wrong with this, but subjectively it's old and crappy. Every time I go to an electronics store or walk by a window with the newest phones, or see an ad of the pixel 6, I'm like "ooh shiny". I hate the fact that companies put you into this cycle. Why can't I enjoy my old phone anymore. Why do I need to run on this Hedonic Treadmill. It really pisses me off. On the flipside, any new gadget that does make it's way into my house (because it doesn't get replaced until it's broken (usually)) is like a party :D

[@stachuvonokrutny7071]

do you still have your phone?

[@gowdsake7103]

I don't, last phone I replaced because I dropped it and then did not buy the latest

[@risk5riskmks93]

In a way I think it’s kind of fun when an ad grabs my attention. If life is more fun because I associate a product with a certain memory or emotion, I’m okay with that. I generally don’t buy much anyway, but sometimes I enjoy a product more because it’s connected with an idea.

[@noobyproduction]

I'm so glad I found this channel. Love the video 💖

[@smrRekh]

Question- Would you buy oranges to your home, bulky and space consuming while demanding efforts to peel and separate the pellets, OR would you buy a "Tropicana" (an Indian fruit juice brand) which claims a 750 ml of bottle of its orange juice has a multi-nutrients and vitamins of "17 Oranges"...?

[@gowdsake7103]

I buy oranges

[@kimberliartist]

Really great short! Thank you. I believe there could be a connection between the seeking of hedonistic pleasure for goods; could be linked or reflective of the evolution of online dating too. For instance, in the online dating world, if short term goals whether neurological or anatomical are not met then a person may move on. Perhaps, with this above mentioned form of marketing, it is connected to a homeostatic response too. By doing so, it is affecting and morphing other areas of our human condition

[@shan22777]

personally i never cared about getting a new iphone, i have my 8plus for 3 years and dont want it to ever break i love it

[@Felevr]

easy, just make sure the population had steady income, and they will keep buying with or without marketing

[@onemorechris]

i came to the comments for people claiming they are immune from advertising in some way. i wasn’t disappointed (what’s funny is the people who think they are in control are the easiest to manipulate)

[@gowdsake7103]

Then you are a muppet, I buy what I like, I don't need a new car the latest phone, junk food I never drink coke or want McDonald's, I don't buy designer brands or the latest trend

[@__beinluv]

Status, to me an useful marketing technique is that. Brands tell you that this thing is the best, and if you use it everyone would love you and you would be seen as someone worth it and that you have wealth.

[@gowdsake7103]

Ummm usually branding tells me it is vastly overpriced

[@Wendy-b2x]

That's petty amazing, I mean, I've never notice the design of clock before, those kind of pictures really can make me feel happy

[@nijiuuichi]

you can't get me to buy something if am broke every time

[@Dumb-Comment]

I pointed this out to my parents and they mocked me, then i realised how easy it is to manipulate people to do/buy things

[@imiy]

Many years ago, I noticed that ads don't impact me for some reason. I wonder if someone really is influenced by that BS.

[@watchcynthiag391]

You might be a minimalist. Or you don't follow celeb/ig culture. It impacts young people and those trying to fit in. There's literally tiktok videos of 'things you didn't know you need' with links in them.

[@onemorechris]

Marketing is everywhere and it works and it works on most people most of the time. Was interesting is that in certain situations advertising works even better on people who think it doesn’t affect them. sorry

[@imiy]

@@onemorechris well, i don't buy stuff, so...

[@onemorechris]

@@imiy you don’t buy…anything

[@imiy]

@@onemorechris only what's necessary, and i don't care of brands.

[@log8029]

Well, the more eco-conscient one is, and the more we pay attention to our health (eating the right amount of nutriments our body needs to avoid cravings, reading the list of all ingredients, avoiding processed food), as well as eating more vegetables, the less marketing has power over us. As soon as we start thinking by ourselves and question the quality (ecology, where does the money then go, work conditions of employees, etc.) and the real need (and not the idea of what we need) of what we’re buying, the more we can create our buying habits in pure consciousness. And from that moment, we realize we don’t have to act upon our desires and we can rather base our consumption with rationality, freedom arrives. The combo of not acting on our impulses, choosing an eco-conscient, an healthy lifestyle and choosing to stop buying from extremely polluting brands really is what can help us free ourselves from those subliminal manipulative messages. Publicity plays with our desires and implements ideas of success, happiness, “good times” etc, don’t let yourself fool, it’s all fake. You can create your own life and happiness without depending these false ideas. It’s all unhealthy eating/buying habits, pollution and foolery.

[@Mai-gt2nk]

What? I hate that stuff on my fingers! I eat chips with chopsticks to avoid getting my fingers dirty 😂

[@KratlundDK]

what a pro move now i got to learn to use chopsticks :-D

[@histershellac2842]

what does it mean if some adverts make me feel terrible? some make me angry? some make my pulse race? for decades i purposefully avoid buying anything i have seen/ heard an ad for as i feel violated by adverts.

[@onemorechris]

with some brands, it’s important that there is what is called ‘ an out group’. if there are people who really love a thing, it helps if there are also people who really hate it (you can see this effect in the comments with people saying they don’t like Cheetos). it’s makes the ‘in group’ double down on their choices. The adverts are you don’t like maybe advert is not directly aimed at you too

[@gowdsake7103]

@@onemorechris I do not want or need to be in the in group

[@onemorechris]

@@gowdsake7103 you dont have to be. No marketing/business requires you participate directly.

[@SungazerDNB]

I'm glad this exists. I'm not vulnerable to capitalism but most are. Spread the word!

[@Mert_Ozfirat]

I realized that I buy the products which I have memorized their brand advertisment songs. And I am still singing them!🧠👂🏻🔊🎵🎶

[@TheAllMightyGodofCod]

If neuromarketing means the end of influencer marketing I say "bring it on!" It is quite an improvement

[@michalovesanime]

It's not... They've been implementing neuromarketing for YEARS before influencer marketing.. So it's an "and", not replacement.. It's manipulation, both of them..

[@DielsonSales]

🤣🤣🤣 hopefully

[@onemorechris]

It’s as well as not instead of

[@TheAllMightyGodofCod]

@@onemorechris sorry, what? I can't make sense of your phrase. Is it directed to me or to someone else?

[@onemorechris]

@@TheAllMightyGodofCod neuromarketing AND influencer marketing will both continue to exist together.

[@hydroaegis6658]

The more I see of an ad the more i go out of my way to not buy that product.

[@izzuddinfakarudin5696]

Thank God I've liberated myself from crApple grip and relished myself from becoming iSheeps since 2019.

[@onemorechris]

you still bought a phone…

[@MTJCC]

Thank God for Adblocker, Premium YT and Brave! I don't see Ads - none! I don't watch TV. I recently was in a doctors office and the ads on the TV nearly drove me over the edge! I actually felt violated!

[@zima2352]

Watch the century of the self by the BBC very detailed, very well presented and goes deeper

[@Duck-wc9de]

I don't like clothing stores, they make me sick because they have too many lights, too many smells, too many stimuli. but there are two stores that I like a lot. I don't know if they exist in the united states, but they are "the black cat store" and "tigger", in the first I don't buy anything because it's all very expensive, but I always stop by when I go to the mall because I love to see the products . at tigger, my god, they manage to make me buy so much junk that i don't need to, but i like the store so much, so much color, so simple, cheap and extremely nice.

[@thelight2230]

Most of these tricks don't work on me. I never buy candy at the end of my shopping trip, junk food is usually my first stop IF I'm buying it to begin with. I don't watch commercials PERIOD. The only trick you could say works is the price comparison trick, but that's a flawed trick because I don't shop by price alone.

[@kittykitkat4968]

Same, I stick to a very strict budget. Also no Uber delivery at my door. I always keep eggs , bread and Maggie, just in case.

[@culvuil]

Should have also covered decoy pricing 😁

[@ceebee1461]

I’ve made a personal rule recently that I will only buy something in a shop that I planned to buy before I entered, regardless of how good of a ‘deal’ something is, or how cool/tasty/fun/useful it seems when in a shop.

[@MK-hh1vo]

That's no fun! If you're going to shop *in a store* part of the experience is exploring and discovering new things. Your method is more suited to online shopping imo.

[@onemorechris]

There will be a situation, probably many where this is the case but Marketing works, that’s what is everywhere. and it works on you too

[@gowdsake7103]

I never buy deals unless it's something I already buy

[@sutats]

Being broke helps a lot

[@ruripapi]

lmao

[@starboy001]

And I LITERALLY SUBSCRIBED TO THE "PLANER A".♥️

[@gabrielsilvas692]

Tons people in denial in the comment section but that's okay. Lol everyone doesn't wanna believe marketing has got the better of them and their diets. We're all humans we make a lot of mistakes but now that we know about it I'm sure we all can do better for sure.

[@onemorechris]

yeah it’s so funny. People think they’re immune. they are not. neither are we

[@alicewright4322]

seems that the more naive refuse to admit they are vulnerable to manipulation, which makes them even more vulnerable to manipulation. they also seem to miss the point that when this stuff works on someone, they do not notice that it is working on them.

[@premkumar-mi7vn]

basically control the information getting in brain , avoid going to malls and big shops , use online shopping instead. in that too avoid the homepage , go with plan. use small shops and local market. avoid any lauch event news. avoid ad at all cost, use adblockers, modded app.

[@onemorechris]

marketing works, that’s why so many companies spend so much money on it.

[@jonahguerndt6214]

Clocks are set at 10:10 to test the digital displays (so you know it’s working). I don’t know if/how that translates to analogs and “smiling”.

[@LinieKran11]

I read/listened to the book "Thinking, Fast and Slow" by Daniel Kahneman and it is a great read about these System 1 and 2. if anyone is interested in things being discussed in the video outside of marketing, I can fully recommend the book.

[@edwinshelly993]

The ending was epic! And I subscribed merely because of that, 😂 nice going guy!