AdWatch: Jeep Gladiator / Crusher

Jeep jacks up its customers with this spot for their new Gladiator truck. The old version of the truck is shown getting crushed in a junkyard, but the truck pushes back to become the new Jeep Gladiator. They placed the song, “How you like me Now?” by The Heavy for background music to drive their message.
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[@wtbman]

That just crushed my soul.

[@LonesomeDrifter1987]

Let us all pay our respects to the old gladiator. RIP 1962-2019 let us also play that opening theme from tremors 2.

[@Lowbrass64]

Leave the old Gladiator alone; flatten the new one!

[@superjesus4307]

Congratulations. You ensured I will never buy a Jeep for crushing that classic.

[@Jaytwelveinatruck]

Ik right....

[@Jaytwelveinatruck]

And the fact that Jeep made this commercial too...

[@AaroMesa]

I think I'll pass on Jeep for my next purchase haha No really :(

[@mopar21]

@@AaroMesa one less sub prime loan

[@AaroMesa]

@@mopar21 Here's a tissue

[@tituanbridged1135]

I very like and old Gladiator!!😍😄

[@dundonrl]

OH HELL NO! Last time that happened they made a movie about it called Christine!

[@darrenshearer220]

They should crush the new one to produce that beautiful 65' (real) Gladiator!

[@mopar21]

Lol 😆 you probably drive a Nissan frontier.

[@darrenshearer220]

@@mopar21 AH, NO. My daily driver is a 1974 FSJ Cherokee. With a 68' Gladiator and a 53' Willys pick up waiting at the ready in by barn.

[@mopar21]

@@darrenshearer220 nice flex, a 10k-16k vehicle and two that don't run lol. I'll keep my 21 Willys.

[@darrenshearer220]

@@mopar21 So basically you are a hater of real Jeeps. You prefer your soccer mom fiat- Jeep wanna be; You do you. I'll be a man. Lol

[@mopar21]

@@darrenshearer220 sorry the new ones are out of your budget. Work harder.

[@assmannewzealand]

This advertisement confused the pants off me As someone who likes classic cars it makes me want to do the opposite of buy a Jeep

[@donaldrich3752]

Think I'll keep my 73 j2000

[@at8000rpm]

Well...that cemented it. Jeep has lost their identity and is dead.

[@pegpelvispete7968]

I'd still much rather have the old one

[@zchris87v]

And this is why I'm putting a CJ V8 in my pre-Chrysler wrangler. 1988 was the death of a legend (sorry, Pentashit/Fiat fanboys)

[@devinbunn2111]

As much as I hate seeing classics being crushed, the message is pretty awesome.

[@AaroMesa]

Well.. Never wanted to not buy a particular brand of vehicle, but now that has since changed. Good way to end 2020

[@MitsubishiEclipse-vy2wq]

I actually read up on the old Gladiator featured in this commercial, cause I was pretty upset. However, it turns out the old Gladiator was un-salvageable, and could not run at all. I doubt Jeep would actually crush a running gladiator anyways.

[@beau6113]

They did. The guy they bought it from has a very public post detailing that Jeep lied about the condition of the truck that was squished.

[@MitsubishiEclipse-vy2wq]

@@beau6113 what the hell? Why would they do that then, it's a waste of a good gladiator! Like Jesus, they just sound like assholes now.

[@beau6113]

@@MitsubishiEclipse-vy2wq check out the article posted on Jalopnik, it details the entire event. IIRC it was not running, but was very much salvageable, and was one of the earliest gladiators produced.

[@MitsubishiEclipse-vy2wq]

I don't think I wanna buy any jeep products now.

[@sprdrums]

That was lie and they actually smashed at least two. You can tell the one being carried in was a large window variant and the one shot from the rear shows the rare smaller window

[@texasbeast239]

The answer is, "I don't like you at all, now." 😢

[@german2669]

Lots of good parts.... what a shame

[@blademaster2701]

What's this Christine

[@robertrenner7599]

I have had my gladiator for 4 months now I love it

[@SlmplifiedGames]

i will never buy a new jeep now only 80's and below for that.

[@trackerrrr]

The last new Jeep I bought was an '09 Rubicon and it turned out to be a piece of poor quality shit. I'd rather buy a Land Rover now.

[@rossphillips5614]

Cause Land Rover don’t crush a old defender to make a new Shitbox

[@opaleiro7176]

Christine? Kkkkk

[@jamesclark3879]

The new one deserves to be crushed.. What a piece of junk!

[@jkl9094]

The old Gladiator was a Gladiator, not an streched Wrangler, brands are dissapointing nowadays, no creativity, no colors, boring with all that electric systems, we are going wrong and backwards

[@jeepsblackpowderandlights4305]

Well to be fair.. gladiators cherokees and wagoneers.. were all roughly identical as well..

[@ronnierebhan229]

Badass commercial for a badass vehicle!!

[@commandertaco1762]

Nah, hilux has it beat

[@staceyhoff5191]

Destroy a jeep for a fiat !!!

[@coltshetrom959]

No 😠😠😠😠😠😠😠😠

[@mopar21]

Lol I'll take a gladiator over a Ranger or Colorado any day.

[@rossphillips5614]

This is not good

[@HoloHoloAdventures]

Nice!

[@demioxdtouring]

ah, yes, uh the gladiator being crushed is actually a knackered one, the one being transported was left alone.

[@ph1losopher]

Not an improvement.

[@alexandrudrumea4926]

What the name of song?

[@vasyapupkin6627]

Remix of The heavy - how you like me now

[@forevercontrarian3517]

Absofrickinglutely , a great decision. I went with the MOJAVE ! 😊