AEP Architecture whiteboard (English)

[@jimburchell9697]

This is an absolutely AMAZING overview of AEP.

[@emc]

Thanks for your great feedback!

[@dimerizer]

IMHO this is a great high-level look at the AEP architecture. Thank you for posting this!

[@emc]

Glad you enjoyed it!

[@seb4uchinky1]

took 50 min for me to watch this 12 min vidoe. So much information taliored in simple way. Thank you !!

[@emc]

Glad it was helpful!

[@soumyajha5003]

Crystal clear, now. Very insightful!

[@emc]

Thanks for the feedback, happy you enjoyed the video!

[@mayank.agrawal]

Where Will Audience Manager, Adobe Camapign and Adobe marketo will come in this Arch.

[@emc]

Hi Mayank! Audience Manager, Adobe Campaign and Adobe Marketo aren't platform-native applications. Each of these applications is already integrated to Adobe Experience Platform for a specific set of use cases. For instance: Traits and Segments from AAM can be used by Real-Time CDP, the B2B version of Real-Time CDP is integrated with Marketo so that data collected by Marketo can be used in the Adobe Experience Platform ecosystem, Adobe Campaign is available as a destination from Real-Time CDP to send segment qualifications to Campaign for usage in marketing campaigns, and Adobe Campaign is also available as an action in Journey Optimizer so that an email can be sent by Adobe Campaign based off of a trigger from a journey in Journey Optimizer. These integrations are fit-for-purpose and support the most critical workflows in a hybrid ecosystem whereby Adobe Experience Platform is combined with other, already implemented, Adobe Experience Cloud applications.

[@mayank.agrawal]

@@emc Thanks for your reply. Just few more question can Adobe provide complete CRM Solution by integrating Sales/Marketing and customer support all together? Do I still have to use data activation like Hightouch or Census? Is there any feedback loop which will take data back from email marketing, POS interaction, call center and provide details to create customer profile better and also helps to analyse marketing success rate.