Softcrylic Webinar Series - Using Adobe’s Real-Time CDP Beyond the Common Use Cases

A lot of time and effort is invested in bringing data into Adobe Experience Platform to execute activation use cases through its application services such as Real-Time CDP, Adobe Journey Optimizer or Customer Journey Analytics. What we have found over the past few years is that AEP has been providing means to solve some not-so-sexy problems that otherwise would be very complex. In this webinar we will discuss two of these scenarios where AEP supported attribution and reporting for Real-time Media Network at a major retailer as well as providing the data model and segmentation means to integrate with Braze at a leading Quick Serv business.
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