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During Longevity Week, Judith Phillips OBE, Professor of Gerontology, Deputy Principal (Research) at the University of Stirling, and Research Director for the UKRI Healthy Ageing Challenge envisioned how the business and social gerontology communities can work together to improve the lives of older people. Dr Ian Philp, Founder of Age Care Technologies Ltd and SIG Chair explored the work of four UK startups who will revolutionise ageing.