Ai Product Packaging Design in ChatGPT is Better Than Midjourney

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Adey Efrem, a vanguard in the Ai product packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences.
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Episode Overview:
This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.
Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.

[@adeyefrem9488]

Thanks so much for having me on Evelio! I thoroughly enjoyed this conversation, and I hope other creatives are having more convos around AI.⚡

[@packagingunboxd]

You've single-handedly changed the conversation around text to image development using Ai. Amazing work!

[@eveliomattos]

I thought Midjourney was the Ai to win the race to design packaging, but here is ChatGPT eating Midjourney's lunch.

[@zeyadahmed2639]

Your channel is a hidden gem

[@movieshortstwo]

00:01 Using ChatGPT Ai to design packaging with creativity and precision 01:49 Transition from graphic design to packaging design through freelance projects and LinkedIn networking 05:54 Challenges drive creativity 08:00 NFP (Nutrition Facts Panel) design requirements 12:21 Learning to use AI is essential, even if not for immediate real-world applications 14:17 Be cautious when using AI for real applications 18:17 Training AI on specific brands helps accuracy 20:07 Using ChatGPT AI for personalized image creation 23:53 Using ChatGPT Ai to expand on packaging design ideas 25:46 The power of ChatGPT in designing packaging 29:25 Different perspectives on AI in design 31:17 Designers evolving into art directors overseeing AI 34:51 Creating structure in design process with AI for packaging 36:33 Understanding AI in packaging design

[@ericmenkmorales5976]

Amazingggg!

[@heykaren]

Wow that was a masterclass! So many actionable takeaways that inspired me to start playing around with packaging designs on ChatGPT. So much fun but AI anxiety is also real 😅Thank you for the level-headed advice and soothing conversation in these rapidly changing times.

[@packagingunboxd]

So many people are intimidated by Ai as we see the speed at which it’s evolving, we need an easy entry point to start. This is that intro this is that invitation. Would love to see what you create!

[@zeyadahmed2639]

Very informative video, and thanks a lot for the sustainability materials, I've been very interested on packaging I am very excited to start my journey on it

[@packagingunboxd]

Love it. Let me know how the sustainable packaging materials guide helps you or if there’s anything else that could help. idpdirect.com/design_guides/

[@LDMTX6]

As a packaging designer this both intrigues and terrifies me. Although it could be an incredibly powerful tool I feel like it takes away much of the fun, satisfaction and fulfillment of creating something beautiful from nothing. I’m trying to figure out if I should see this as creating my own reference or simply stealing ideas from the internet. I once worked at an agency where the designers always copied existing packaging and applied it to their designs. If you walk down any supermarket aisle you’ll quickly notice that this practice is obviously widespread. Perhaps packaging design was always mostly about copying others. But artists have always called it “inspiration”.

[@packagingunboxd]

Graphic design isn't art, this is the lesson Ai will force many creative to come to terms with. Design serves one purpose, profit or change, but mostly profit. There was a surgeon who thought his work was so beautiful he carved his initials into his patient not too long ago. As beautiful of a job as he did, it was not art, it served a purpose and that was it. Design is no different. If Ai is faster and cheaper, that will win for the majority of the market. There will always be a space for hand crafted design paid for at a premium but most brands and clients just want to get into the market fast to capture the momentum of the market before it pivots and they lose the opportunity to make a profit. I also hate that Ai has changed my own mindset to this, but it's the harsh reality today.

[@LDMTX6]

@@packagingunboxdI’d have to agree with everything you said.

[@larryczerwonka5125]

Inspiring. Wish it included at least one sample prompt we could use as a starting point.

[@packagingunboxd]

As discussed pick a brand and start playing.

[@celiaking389]

Awesome, this absolutely informative

[@packagingunboxd]

Thanks! Adey made it so easy to get into testing Ai for design.

[@motivacionemocional]

If chat gpt is a language model that only generates text, how does she use it to generate images? Or do you just use it to generate ideas?

[@packagingunboxd]

ChatGPT also generates images. You can see how here: kzbin.info/www/bejne/a5TNnYp3jK6jZrMsi=4DtdgMwXyNbIPXo3

[@vishanjad1202]

what are you waiting for? Adey build it! build it! build it!

[@packagingunboxd]

It's coming!

[@vishanjad1202]

@@packagingunboxd when?

[@packagingunboxd]

If you're still on the fence if Ai will replace creative jobs, you can stop. Ai will replace many creatives. The question now is, are you prepared to weather the upcoming Ai apocalypse or will you be replaced first?

[@joer1402]

I agree, This is the gorilla in the room we are not really talking about. If you take a macro view of the design "business" you will quickly see the potential impact of AI on the design process.

[@packagingunboxd]

Any agency, brand, or creative that's not talking about Ai right now is going to fall behind those that are. I like how you put quotes around "business" because design is a business that many want to elevate to an art form. But at the end of the day design serves a purpose, and that purpose if profit. If you can increase profits and reduce time because of Ai, then that's just what will happen. Hand craft will still demand a premium but most startups and brands out there aren't worried about craft they're worried about staying above water. @@joer1402

[@thevikingsock8527]

😥

[@dumbsathanass8669]

this is great if you suck and are lazy and hate design

[@packagingunboxd]

Brands (paying clients) don’t love or hate design, they love to make a profit. A lot of people want to elevate design to an art but it’s a skill that allows the designer to help a brand make money. If there is a way to reduce costs and cut the time, then there is a profit to be made. The unfortunate reality is that Ai will be eliminating a lot of jobs as it improves and is deployed at scale. The question is, are you prepared?

[@dumbsathanass8669]

@@packagingunboxd Brands should get the wall and get I'm ready for AI to dissolve capitalism, are you ready for capitalism to dissolve your children's planetary ecosystem?

[@dumbsathanass8669]

@@packagingunboxd why did you remove my original reply to this? I'm ready for AI to eliminate capitalism, are you ready for capitalism to eliminate our planetary ecosystem?

[@packagingunboxd]

didn't remove anything. Also this momentum is much bigger than you or I, nothing I can do but be ready.@@dumbsathanass8669

[@thevikingsock8527]

God I hate AI

[@packagingunboxd]

Hating it won’t stop it, so what do you do, Ignore it, embrace it, or rail against it?