Album Release Strategy, Hot 100 Hit, from Create Music Group | New Music Business with Ari Herstand

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My guest is Alexandre Williams, the co-founder and COO of Create Music Group. They're a distribution, publisher, KZbin royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company. Inc Magazine named them the second fastest growing company in America in 2020.
Create Music Group has over 25,000 artists and 5,000 label clients. They distributed Tekashi 6ix9ine's track "Trollz" with Nicki Minaj, and it reached No. 1 on the Billboard Hot 100. It's the first time that a completely independent, distributed single has ever reached the No. 1 slot in the Billboard Hot 100.
We discuss playlist pitching, release strategy, and how Create Music Group approaches working with their artists.
6:20 - What is the core mission of Create Music Group?
10:53 - Create Music Group's business model
12:27 - How CMG allocates their resources for their 25,000 artists
18:15 - Advances and CMG's proprietary algorithm to determine them
19:59 - Devoting time and resources into the 'middle class musicians'
24:52 - How CMG decides which artists to work with
28:18 - Building strategies for and with artists
31:55 - The secret to pitching to official Spotify playlists
38:18 - How much goes into the release plan before and after a track comes out
41:07 - How important is release day?
45:35 - How relevant is press today? Is it worth it?
48:36 - Breakdown of a marketing budget
54:16 - Advice to artists who don't get the response they're hoping for after their release
59:16 - What it means to Alexandre to make it in the new music business
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[@Perfettoofficial]

Man this was awesome!!! Thank you so much for this interview!

[@barryanderson8740]

Love this chat. “Fail upward.” 🙌👏

[@Kaotonix]

ari asks the BEST most HELPFUL questions. Pure value

[@travisace]

Great interview. Thanks for the knowledge

[@XANDEofficial]

Thanks Ari & Alexandre! Awesome interview!

[@LoudanOfficial]

amazing interview Alex!!

[@jeffgoh4934]

Another great interview Ari. You ask all the right questions. Cheers. And many thanks to Alexandre too.

[@ArisTake]

Happy you enjoyed it! Thanks for listening -Alexis

[@jorgesalinas128]

Awesome interview 👏Alex

[@JessicaMedinaMusic]

Very helpful. Thanks

[@ArisTake]

Glad it was helpful! -Alexis

[@Hoodienestoo]

free game 🙏

[@doekid692]

I Send Them an Invitation but Still No Answer Can you Help Me Dude?

[@probossgogogo5879]

Вы че, дурачки, зачем так с гаечкой?