The Lost Art of Album Rollouts

[@mansoorahmed1676]

Y’all Kanye has whole rollouts for albums that never drop 😭😭

[@parmar.harman]

Yandhi and Donda PTSD

[@parmar.harman]

@@samgalindo But he didn't really promote it like Yandhi and Donda

[@jimmykerrigan9631]

😞

[@kayo5011]

Deadass

[@TheRealK33N]

That 2018 SNL performance had me so hype 😪

[@May-yr2zw]

“The lost art of” slowly becoming a series and im loving it Edit: oh my... what happened here? Nathan liked it im dead 💀💀

[@kionnakelly2918]

Same

[@mechagodzillasson5367]

the lost art of the lost art videos

[@May-yr2zw]

@@mechagodzillasson5367 it’s already a ✨classic✨

[@nategamer918]

Ye

[@halashahrouri1402]

SAME

[@madeleinegibson1650]

After the weeknd created a whole new look, character, basically made a whole movie sequence for all his videos, put so much effort into it and committed to the whole thing while being the most listened to artist for a whole year, I’d be mad I wasn’t nominated for a Grammy as well. This was his best era

[@spark9_]

I'd still say the first album, Trilogy. But he keeps smashing expectations

[@yurijanuzzi8708]

Yeaah. This whole after hours era is one the best of the last few years in the music industry and he just got fumbled from the grammys. It's ridiculous

[@samantharaymond1844]

This been done before. Nothing new. He's overrated y'all are just to brand-new to know

[@rezzbuilds8343]

@@samantharaymond1844 doesn't need to be new for it to be good

[@intensetrims7024]

@@samantharaymond1844 ok give me an example that is the same as his After Hours character or era

[@antoinemargerit]

Beethoven low-key the roll out master, man literally went deaf and then dropped fire tracks.

[@elplebeuchiha1996]

I see no lies here. [+]

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@grease839]

ayy fax bro

[@isaamaandaa]

straight up facts. 🔥

[@yadsewnde]

Ong

[@Vedant2348]

The Weeknd is hell of a genius.The way he has kept his character throughout the whole year and kept the vibe of after hours alive.

[@taisaimee90]

The goat

[@Angela-zu7hs]

Truth

[@vanessadinnall2069]

Truly!!!!

[@Vedant2348]

@Hoedatboi 😂😂

[@ranganayakis7996]

Damn dude your profile picture got me wheezing for a minute straight

[@WhaleManMan]

"Either you're going to Astroworld or you're getting left behind" Ominous foreshadowing

[@jackieburkhart3268]

im glad i got left behind 💀💀

[@activitine62]

@@jackieburkhart3268 LMFAO

[@michaelsliders3421]

You mean hell

[@nbabackcourtmedia]

This man is gonna remind us of the lost art of literally everything lmao

[@ThinkpieceTribe]

Next video: The Lost Art of Paper Making

[@milkloverenterprises3367]

The lost art of art

[@mayac1105]

The Lost Art of Appreciating Sky High

[@s0ne01]

The lost art of patience

[@scottcaves1258]

Remember those booklets you'd get with CDs that had artwork and the lyrics, maybe even the story of how it got made? I miss those.

[@AsadAnjum]

For a professional cereal critic you sure do know a lot about music

[@Cat-ib8wb]

1.2k likes but a comment?

[@MrN1ckNack]

1.2k likes but 2 comments?

[@AsadAnjum]

1.2k likes but what are these comments?

[@arthurdunn4594]

This is a Fantano fan comment. Shut up

[@caitlinperry4187]

Being a Twenty One Pilots fan during the Blurryface era was insane. The cryptic twitter messages that they created for that character and the videos of songs being played backwards had fans immersed in an album that hadn't come out yet. Each single that came out felt like a clue and the fan base had to work together to figure out how everything connected. It was a wild time.

[@BrynnBeverly]

The blurryface twitter account thing in 2016 or 2017 though, that was such a fun time

[@JadedAlice]

I wasn't a TØP fan until right before Jumpsuit and Nico and the Niners were released, but the Trench era was a fun time!

[@Ryeuchi]

I was just about to comment this!! The fact that they made a separate Twitter account for Blurryface and created a whole ARG around the album, just for Blurryface to leak the album early himself, absolutely genius and had me hooked every step of the way.

[@shiftingeyesa]

also the whole trench and dema universe! i love it so much

[@gergelygalvacsy2251]

And then they literally went on a one-year hiatus, during which they kept teasing fans with cryptic messages and lore snippets. By the time the first singles for Trench came out, all the fans knew what the album’s lore was. I also like how they change their logo and visual direction for every album, it really feels like moving from one era to another.

[@gugarainho1694]

You said it yourself, there’s nothing better then waking up one day and seeing that your favorite artist dropped out of nowhere

[@darylesese]

Taylor Swift did that with folklore and evermore last year and it was pretty darn amazing

[@namjoonie936]

bts be doing that sometimes and its just *chefs kiss*

[@ivypark8753]

Beyoncé comes to mind 😌

[@ljean4259]

Gambino didn't do a rollout cause he knew it would have been a perfect setup and he wanted to go back to pissing people off 😂

[@jamiepennix30]

That’s why we love him😂

[@michaelotis223]

yeah he was def trolling!

[@wizardcud]

The most Donald Glover thing to do honestly.

[@candycorn4912]

I liked the surprise rollout honestly lmao. Very Donald thing to do

[@thamonster]

The most Childish Gambino thing to do

[@awesomebatman]

can we also appreciate david Bowie for creating whole different characters to promote his music and also the gorillaz for creating an over arching story for their music

[@adanhendrixvideo727]

They're too old for this generation's memory

[@zach-isking]

especially bowie, problem is he dealt with knowing whether it was him or the character as seen by how he talks about ziggy stardust towards the death of ziggy or the aryan cabaret singer the thin white duke

[@z39836]

@@adanhendrixvideo727 gorillaz too old? their career only 3 years older than kanyes

[@tylersquanto8938]

@@z39836 Unfortunately, I don’t think they held as much relevance during the 2010s due to their more underwhelming releases.

[@z39836]

@@tylersquanto8938 wdym? both of their major releases last decade did great numbers wise

[@brianthekillabro5534]

0:00 already a classic

[@jacksonder2232]

ur pfp is a true classic

[@mattregan366]

Both of you are classics

[@Aqwtiny]

Astro world really was an experience. The best part was the hidden features on that first listen. It was crazy putting on a track and out of nowhere you hear “21 21 21” in the backbeat slowly coming up , or The Weeknd harmonizing before his verse or drakes signature “Yeh” etc etc . It was like a prize

[@J2003-i8q]

Fax hopefully he does this even bigger on Utopia, so hyped for that album

[@tylermaclaren2068]

Yess I wish more artists did this. The only ones who can are bigger artists tbh. But I'd love to see Kanye, Drake, Travis, Kendrick etc. hide their features more often

[@pheni1818]

I still haven’t recovered from that album. When I heard tame, The Weeknd and Pharrell On the same fuckin song couldn’t believe it.

[@dochkadoll]

exacty

[@chance5226]

@@pheni1818 ong how did he even get that much talent in one fucking song

[@tspopstar512]

Dua lipas “future nostalgia” era has felt like we’ve been in a club all year.

[@jeffersonsilva7653]

who?

[@IttzMawi]

@@jeffersonsilva7653 Dua Lipa. The name is in the comment

[@mrbonky1098]

@@jeffersonsilva7653 although 90% of her music is trash and generic you must be living in a cave if you don't know her

[@mrbonky1098]

@@Darius731 I'm not I love pop music I mainly love rap or hip hop tho. Her music is just very generic. Ariana Billie eilish even Olivia Rodrigo has some good music dua lipa is just trash

[@mrbonky1098]

@@biplabghosh2261 yeah I don't understand why people like her so much jb had 1 or 2 good singles yummy was a bad song for the rollout plus begging for streams didn't help. I get why people like Taylor but I find some of her music a bit repetitive and stale some song are good tho :) still have to listen to Rodrigo's new album tho

[@ManeYousuf447]

That U2 mention just gave me a PTSD reaction 😭

[@bubeudeh]

on this life.

[@kris5885]

when your streaming app closes and you press the play button and it’s the U2 album

[@Chirp331]

It was the fact that you couldn't delete it for me 😭😭 I bet if I go back to my parents house right now and pull my iPod out of the box in the basement that, that album is still on there and that kills me 😭

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@zion30164]

same😭

[@squalay3601]

ur genuinely my favorite youtuber rn bro

[@safetyfirst487]

Aye SQUALAYE

[@ezrahaskard3527]

what’s up your covers are dope as fuck my g

[@kobiibeh9642]

ur my fav youtuber

[@grease839]

same

[@srirachanoodles6914]

You are my favourite KZbinr

[@guilhermepereira3512]

The way self-titled was released out of nowhere and all the buzz around it elevated Beyoncé to legend status, it was the best for me

[@chi8772]

Facts

[@christrafalgar2852]

amen

[@michaelsliders3421]

Yessss

[@funniestguy160]

two seconds in its a classic

[@cbrad_edits]

I already knew it was a classic when I was in the womb 😤

[@loveisanopendoor3532]

@@cbrad_edits lmaoooo

[@lu273]

Taylor swift tweeting out of nowhere that she was releasing an album was also a gotcha

[@carlottashaw4865]

And she did it twice in 5 months!

[@miagutierrez2578]

@@carlottashaw4865 YES and they're genuinely my favorite albums by her and I've been a fan since 2011

[@RyanStorey1231]

Especially after the lukewarm reception of her previous album Lover, the poor single choices, and the drawn out rollout... then during a pandemic, she's just like, "I know I'm a pop star now, but I just did an indie folk thing and I'm just dropping it at midnight, K thanks, BYE!"

[@danedanworld8112]

@@miagutierrez2578 so true

[@Tom-vr8wi]

It would've been creative, if she does a 3rd tweet for a fake album, she attaches a link and rickrolls everyone.

[@arankathir6701]

Beyonce's 'Self-titled' visual album drop is probably one of the most legendary moves in music history. Not only did it break records, it also defined a new era of album drops as well as created 'New music Fridays'

[@jeffersonsilva7653]

oh here comes some beyonce stan "but beyonce..." 🙄

[@arankathir6701]

@@jeffersonsilva7653 Lmfao this woman really hurt u personally didn't she..... ur literally under every comment about Beyonce hating... thats called an obsession. Seek some help.

[@buhnana6117]

@@jeffersonsilva7653 you act like there’s something wrong with giving an artist their roses while they’re still alive

[@Imxel21]

@@jeffersonsilva7653 you’re such a hater lol

[@youngbounce15]

the weeekd did it in 2011 when he had the whole internet waiting on thursday and echoes of silence in 2011,beyonce got the suprise drop from him!

[@growingcarnations6488]

Adele's last album. With the "Hello, it's me" line being sung on a black television screen as an advertisement was 👌

[@MoniqueXSM]

Forsureeee!

[@jess82384]

Yes!!! Literally came out of nowhere!!! She has such a recognisable voice that from the first words I was like "SHE'S BACK??!!!"

[@globalmovement5141]

I remember that! Yeah she didn’t really need to do much of a rollout. Her album was already bound to sell like hot cakes

[@jess82384]

Fun fact she actually didn’t even release the album digitally/to be streamed for the first couple of weeks! You had to pay for a physical copy, or wait before you could (legally) digitally download it. I think it was something about her not liking that artists don’t get much money per stream of their music?? Idk She knows she’s that good that people will pay for an album they hadn’t heard much about. Genius!

[@emileybagalawis4472]

i think when artists like the weeknd and tyler the creator dressing up as the characters for their albums really adds to the album itself and i think ties back into concept albums as a whole, which i think is the best kind of album. rollouts are a way to expand the album experience and connect with fans and i love it. marketing doesn't always have to be about numbers and stats.

[@candycorn4912]

fr Jaden does the same with his albums. Mans wore the same outfit for every music video in a day for the SYRE world to be created and for the music videos also. Did the same with ERYS, and he's actually doing the same right now with ERYS slowly, but surely making a return in this new stuff he's posting and what he's wearing. The worlds Jaden makes in what he wears, and the way he acts is just so fye bruh

[@treywilson3047]

Playboi Carti did that with Whole Lotta Red, completely changing his style and vocals to a vampire punk rockstar

[@kuzingatia7962]

I loved the Beyonce GOTCHA. My friends and I were working on our film assignments in the lab when all of sudden all the girls start screaming about Bey releasing a new full-length album. Really cool moment.

[@jackson.624]

Childish Gambinos “Because of the Internet” is a CLASSIC, everything about the album is phenomenal

[@farzaan1479]

Fr! There was a movie too and a hidden track in the screenplay

[@cbrad_edits]

Fav album at the moment

[@juhred]

I’m in love with every CG album, but IMO Awaken, my love! Was his best

[@mr.j9103]

CUH......LASSIC

[@devhueman]

3.15.20 was a immaculate sonic visual.. that shit was far left like BTI

[@lucymoon]

The Zed playlist era was immaculate

[@Aryeh487]

What was his playlist era?

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@jenn1545]

the og Good Enough era 😩

[@Noblebpm120]

That fuckin link is trash

[@KhanStopMe]

FACTS

[@nightcrawlerbytravis9017]

Travis Scott and the weeknd be making whole worlds with their albums lmao Astroworld Utopia Kiss land After hours

[@bencorcoran7563]

Utopia is gonna be absolutely fucking crazy

[@Crystal-ze1qq]

Kissland is a masterpiece

[@ankitde5513]

Twenty one pilots too I think........

[@axelhill8966]

don't forget *Rodeo* laflame's best work

[@nourae.9616]

@@Crystal-ze1qq facts 💯💯💯

[@CODYJON]

i gotta say i reckon Ariana Grandes Sweetener rollout was pretty mad. She came out with the surprise drop of no tears left to cry and the visuals and album really felt like a fully built world

[@bethanywholivesnextdoor5934]

Sweetener and Thank u, next had two of the best rollouts of 2018 and 2019 for me. Not that much of a fan of pop tbh but dropping God is a woman, no tears left to cry, and breathin, then dropping thank u next, imagine, 7 rings, and BUWYG, girl was putting out so much and each and every material she released did not disappoint. It almost felt like a Music Renaissance

[@bubeudeh]

MMMM

[@sugarandspice3813]

YESSSSS IT WAS SUCH AN EXPERIENCE THAT ALBUM MADE ME FALL IN LOVE WITH HER MUSIC

[@callumsinclair2562]

Her last good album

[@bubeudeh]

TRU TRU

[@kalmanta1824]

Beyoncé‘s selftitled album was a MOMENT. It not having a big rollout with promo and big singles was sooo refreshing.

[@17thpyoungin]

We’re not going to a Travis Scott concert. We’re going to Astroworld. That didn’t age well.

[@Kuffdad]

What didn’t age well??

[@bunnyg7974]

@@Kuffdad have u been livin under a rock wtf😭

[@bunnyg7974]

@@Kuffdad google is free

[@Kuffdad]

@@bunnyg7974 and yet there were thousands of fans went to his rolling loud in Cali last nights but yeah he’s cancelled and he’s a warlock demonizer who should go to hell for livenation who sucks at their jobs.

[@freeddawg2882]

I still cannot believe that After Hours was a year ago it felt so recent

[@daishoryujin95]

That.... is recent.

[@onemillionpercent]

right wtf

[@0AEROPLANES0]

What weeknd did for after hours is my favorite roll out bc after hours is a movie and he made the whole album dramatic asf

[@lynette5877]

I was 13 when Beyoncé’s self titled dropped and remember CRYING because that album was just that powerful and the surprise factor shocked me that much as a fan. Still my favorite album of all time!

[@kareenar.1687]

Beyoncé's self titled surprise drop still amazes me to this day.. only she can pull that off with NO ONE KNOWING

[@kareenar.1687]

And be so successful**

[@MyKeal]

@@bossshxtonly People knew Eminem’s albums were coming when they were “surprise” dropped.

[@strange7552]

Taylor did that TWICE , their like spiritual sisters. #TaylorSwift #Beyoncé.

[@Bluezbreakr2]

@@strange7552 I mean, sure Taylor did it...but she did it about 6.5 years after Beyonce's self-titled and in a year in which plenty of other artists released their quarantine work unannounced

[@Ladopc]

@@strange7552 She tweeted about it, it's a suprise announcement,not a surprise album

[@Brandon-wz3en]

I’m not even sure what Drake did for Views, but for some reason it felt like everyone in the world was waiting for it

[@bryanflores1707]

Only thing I remember was when people gathered around him when he took a picture of himself sitting on the CN tower and seeing all over social media. But I don’t know if that counts as an album rollout

[@christophergreaney4974]

Off the back of Nothing Was The Same and If You’re Reading This It’s Too Late, I think the hype for his next album grew a lot. Then he dropped One Dance which took off and was number 1 when he eventually dropped Views

[@femboymadara]

i remember being a fiend for his music in grade 7 i cant lie

[@ThaKeeMan]

He had the Meek Mill feud & a nice run of singles to build the hype "Right Hand", "Days In The East", "Draft Day" , "Can I (Ft. Beyonce)" , "Sweeterman" , "Hotline Bling", "Tuesday (ilovemakonnen)" & both the Meek disses.

[@toastdude1587]

I remember when Views came out and Controlla was the single in June 2016, I really loved that song it was my favorite from the album. I was patiently waiting for a music video to come out but it didn't and I was sad, I was waiting for months and realized I would never get a mv for Controlla.

[@sebm9950]

I thought Dua Lipa’s most recent album (Future Nostalgia)’s campaign was amazing. It was so unique and the album was great

[@cjnavy]

yeah she def showed that a traditional campaign can still work in pop music

[@brittneymarcell]

I feel like Chloe x Halle’s ungodly hour album rolllout was pretty great especially considering other artists literally aren’t even trying 😭

[@carnelian420]

Yup them and Doja Cat are the only "new" artists doing it right imo

[@calibreezi5179]

Johnnyville

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@estelaangeles2346]

@@carnelian420 i like original artists and im sad that bronkhampton is disbanding

[@estelaangeles2346]

@@carnelian420 do you listen to griselda ?

[@tonytidbits378]

Kanyes 3 albums in 1 year each 7 songs each. Perfect length

[@MarkJRiding]

*5 albums in 1 summer

[@cbrad_edits]

*7 songs each apart from K.T.S.E. which had 8

[@IHav3No3n3mies]

The G.O.O.D. Summer was amazing Ye Daytona and Kids See Ghosts as the finale

[@teferra444]

@@IHav3No3n3mies can’t forget Nasir.

[@elplebeuchiha1996]

@@MarkJRiding Yeah it was five. Why do people always say 3? Is it cuz of Ye’s 2 albums (Ye/KidsSeeGhost) and Daytona? Everyone forgets about Taylor’s and NaS’ album. [+]

[@brightaftercam]

Probably preaching to the wrong crowd but the K-Pop industry absolutely relies on the album rollout and it’s one of the best parts of the entire musical comeback. Theme drops, lyric teases, story films, brand new aesthetics and so much more depending on the album and the group. It’s so dope.

[@jiyu9277]

Yessss!!! So much effort and creativity goes into it

[@diamond8635]

I was about to say this same thing! Kpop fans are extremely spoiled and I love it!

[@monohanie5778]

comeback trailers, concept photos, mv teasers, short films, etc. when a member changes their hair color u KNOW somethings coming up. the idea of building a new world to be invested in, one of the examples i can think of on the top of my head is bts' amazing alternate universe story that started from HYYH era until WINGS era. many groups have started doing timelines too and other unique stuff, just shows how interesting and engaging the kpop culture is.

[@ARMYsince2015]

I was hoping to find this comment :)

[@jeniweni]

@@monohanie5778 let me also add when bts teamed up with multiple contemporary artists and held public art displays around the world for their MOTS7 comeback

[@idkbrosstudios8446]

Beyoncé dropped her self titled VISUAL album, it literally crashed iTunes and rose to the top of the charts with a matter a days.... And all the woman did after she announced its release was post a picture of some cupcakes her mom made for her 😂 I love her so much!!

[@diolofficial6484]

😭😭 fr

[@stephencalz]

“It was a cultural reset” - Rose McGowan

[@jeffersonsilva7653]

no one beyond her stans actually cared about it

[@tiaramarieme]

@@jeffersonsilva7653 her fan base is so gigantic that no one else HAS to care.

[@IttzMawi]

@@jeffersonsilva7653 With the huge success that album got, you really think only the Beyhive cared? Nah bro you living under a rock. Hater

[@C.Quince]

I know it just started, but I’m really appreciating the rollout strategy behind “An Evening with Silk Sonic” from Bruno Mars and Anderson .Paak! Bruno really said “I’m going to design some nostalgic clothes for my new Ricky Regal brand that matches the era of music that’s influencing us”, got Andy to model with him, and they’re already releasing nice physical CDs of Leave The Door Open for both the studio and live performances which is already the smoothest song of the year (I’m still finding new instrumental quirks)! This super-duo plans on sprinkling gems of similar musical quality in terms of richness of arrangement and great performances throughout the year leading up to the eventual release of the joint album later this year. It’s keeping us excited for that next dose from the Collab of 2021 whenever they feel like each song has had room to breathe and capture the ears of anyone open to hearing some feel-good music w live instruments. I’m dying for ANY Silk Sonic content given that Andy’s been only dropping singles for the last year and a half, and Bruno Mars had completely disappeared for almost two full years leading up to this moment. They’re making sure the wait for this rollout is worth it, and I’m loving it.

[@treyoneandonly]

👏👏👏

[@handyhandyman]

BEYONCÉ was truly one of a kind experience, everything that tried to followed it was not the same (even Lemonade lol) like I still remember vividly when and where I was when she dropped the full album on iTunes. Iconic AND legendary.

[@trystanfresh]

This dude's gonna turn into music essay channel and all I have to say is DO IT

[@jeppyxderudar]

“the music last longer than the rollout, the music is really what going to be remember, but rollout is an opportunity to create a moment,” - nathan zed

[@raghadshukri5443]

Twenty one pilots have INSANE album roll-outs. They build worlds and characters of their albums an each of the worlds and characters are interconnected kinda building off-of each other and sharing some character with different names. also each album has its own colour palate and theme and they change their band logo a bit with each theme to match it

[@saadasif]

Yupp their rollouts are underrated

[@apersonontheinternet4071]

Too bad they ass

[@matthias.3005]

Astroworld was literally another planet that everyone wanted to move to. Travis Scott literally created a planet

[@elplebeuchiha1996]

The rollout was amazing and the album was amazing, but to be honest, I’m not the biggest fan. I understand why it’s so beloved but it’s just solid to me. It’s DOPE but I haven’t listened to it since it came out. Just not for me, I guess [+]

[@matthias.3005]

@@elplebeuchiha1996 Yeah we all have different tastes obviously.

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@dennymen9182]

i mean world is in the name

[@duck8624]

@@elplebeuchiha1996 same

[@jsf4real]

I’m conflicted, cause the After Hours rollout was so memorable and made the album one of my favorites... but on the other hand randomly waking up to If You’re Reading This was hype as fuck.

[@prettybajan123]

Depends on the artist and the quality of the music.

[@Sankoi2399]

TWENTY ONE PILOTS. They still haven't revealed their entire world and they're gonna release the 4th album based on it. Even for their singles they leave such cryptic clues all over the Internet that take months to figure out I'm surprised it wasn't mentioned in the video. And omg all the surprise announcements.

[@TechSource]

:45 I have been bamboozled

[@waluigi521]

Ed what are you doing here

[@rizzie777]

hi Ed

[@perplexed1783]

[@JayTechZM]

Ed???

[@elplebeuchiha1996]

Funny thing is I started watching this video at night during April Fools Day. I was like, nah, he’s joking. He’s joking right. And yeah, he was joking. [+]

[@Hellochilous]

Kpop still does this. They love a long ass rollout. Teasers, clues on social media, alldat. They stay changing hair colors, vibes, etc to fit whatever comeback is coming.

[@_Zaaiinaab]

This is what I was going to mention, the moment an idol starts wearing hoodies and caps way too often, you know something is coming!

[@keke3897]

the roll outs in kpop are repetitive though, its always the same thing.

[@globalmovement5141]

I agree it’s pretty much the same thing for all them. I get it’s exciting for die hard stans but in general It’s nothing really unique. I wish that companies would do something different for their artists like surprise drops, multiple music videos, short films, etc. The promotion cycles are also relatively short as well. They last for like 3-4 weeks and that’s it. But I guess the KPOP music industry is much different than the west.

[@blueturtle1813]

@GlobalMovement Korean pop is not one monolith just like US pop is not one monolith. Stop treating it as such. There are just as diverse and different artists doing different things as there are in the US market. I see the comments full with individual western names yet koreans are again shoved into one "kpop" box

[@harshxo21]

K-pop is good but it ruined bcoz of labels and toxic fans

[@Rushes99]

Abel's After Hours era and rollout was just immaculate. From the sheer dedication from him and the team to the overarching story was just so so special.

[@SeanMacadelic]

Albums that create worlds around them help me associate them with certain times in my life. When an album syncs up perfectly with a good time in my life... it’s an indescribable feeling of nostalgia every time I put on those tracks

[@quinn9524]

yesss exactly this. i can name 3 artists right now who have done this for me, especially in my teen years

[@epicjwkl]

Bro Gorillaz just killed it with their season 1 roll out of Song Machine, new fully animated music video with each single, fantastic features, little conversation snippets between characters after each drop and with the culminating album having a bit more great songs after. They’re on a roll with bangers rn 👍

[@rollingstar2221]

The humanz rollout had me SO hyped though

[@epicjwkl]

@@rollingstar2221 tru, and The Now Now was a surprise but also hype too, I’m glad the bands back on their feet again

[@arajahstan6549]

the astroworld segment did not age well 💀

[@abbieamavi]

the rollout for life of pablo was a whole era in my life, I was graduating high school. But childish with that blank album art hurts my heart to this day, he could have fed us enough to get through all of 2020 but he chose to leave it, plain and simple.

[@loveisanopendoor3532]

the only youtuber I actually stop what I'm doing to watch

[@coastercraziness]

There’s a good reason why After Hours is my all time favorite album. And more recently, Call Me If You Get Lost‘s rollout was ridiculous and the music exceeded expectations for me and literally in 2 days I’ve listened to it like 10 times

[@killingthemood2000]

Janelle Monae is easily my favorite artist in terms of the rollout. She always creates this Afrofuturistic semi-dystopian world where she represents freedom and acceptance. Dirty Computer deserved a GRAMMY

[@AstroSyte]

twenty one pilot fans know that those guys know how to roll an album out with Trench. They got us to look through websites and HTML codes to look for god damn clues before the album came out

[@aseasangie]

yes im so excited for the next one. i was so happy when i was doing those codes, it was the best. cant wait

[@charlieschrag1702]

@@aseasangie rip Trench era😔

[@amelia3841]

Yesss and blurryface felt like we were learning about this whole other being before the album was even released!

[@da-lx4gz]

Linkin Park did something like that, I remember getting Rick Roll’d at one part. Time flies by 😞

[@daniifrii]

Twenty. One. Pilots. They built a whole world that we still don't know everything about and this has been going on for the last two albums into the third. It's freaking insane.

[@marookaxlndnajdjaxbabjsja842]

There's a genius mind here.

[@priscillacosta1307]

So glad someone mentioned them, the world building there in uncredible.

[@Linda-bomb]

ngl when i say i was definitely looking for this comment

[@lianyu3854]

I was looking for this comment... What they're doing is amazing and really keeps top fans hooked

[@rosemarywhitehead3820]

The most absolutely underrated artists of our time.

[@ritavb]

also trench by twenty one pilots. i dont listen to them anymore but they created such a huge build up to their album "trench". they had been on hiatus for 1 year and then the videos on their website started glitching and showing random links between clips, that took fans to a website full of letters and black and white pictures, they had made an entire story filled with characters and all of it symbolized something very specific, there were puzzles we had to figure out and every fan had a different theory, then they dropped two songs out of nowhere and the mvs were filled with easter eggs related to those letters on the website and the lyrics were very cryptic most of it were references to that world they had created for the whole concept of the album. really cool tbh

[@petradeffenbaugh4599]

was looking for this comment omg

[@ritavb]

@@petradeffenbaugh4599 omg haha tbh a part of me was waiting for him to mention it in the video as well

[@5501atheena]

Beyonce's self titled album is still to this day one of my all time favorite releases. I just recall sitting in the living room and watching TV, then seeing an ad pop up with Beyonce, talking about a new album. I was 12 at the time and I just remember being excited out of my mind because I was as big a fan then as I am now. I can listen to the album now and I still get chills from it, along with watching the music videos. Chef's kiss.

[@lydob2471]

Faxxxx

[@BillieShouseFrazier]

YESSSS

[@kazooboi8001]

I love TØP’s rollouts the world building and concept art is immaculate

[@nm7965]

ANTI was a weird rollout because at the same time she was advertising Samsung and the single in those videos was the Gotham song. I still get goosebumps watching her ANTI world

[@Ilovechicago100]

I loved that album. It’s weird because at first a lot of people didn’t understand it or like it when it first dropped. but it grew on me personally. I remember reading so many reviews out side of her fans that did not like it. However by the end of that year; so many people considered it one of best albums. Rihanna rarely got any awards for it.

[@nm7965]

@@Ilovechicago100 I was not the type to listen to albums, but her ANTIdiary really made me wanna listen to the whole thing and her and Beyoncé really made me download whole albums of my faves and listening to the whole art instead of vibing to singles

[@ariannarivera5683]

in kpop, album rollouts are very important and always happen. the band actually releases a schedule of when the concept photos, tracklist etc are going to release. i also throughly enjoy the world making in kpop, especially the group loona which has an insane world that has continued for years.

[@Ryeuchi]

I was about to comment the same thing about kpop! The hype everyone gets just when there are pictures with a different hair color, it makes everyone think a comeback is coming soon! Loona is absolutely my FAVORITE group to do this! Seeing them drop teasers with new lore is always so amazing to watch.

[@MarianaHidden]

WAS ABOUT TO COMMENT ABOUT LOONA

[@courtonjohnson1191]

I’m REALLY glad u brought up Beyoncé’. The whole reason she decided to do a surprise drop was because of her previous album 4 leaked. It upset her because she purposefully took a leap of faith with that album by doing R&B and love songs with actual instruments rather than fast paced EDM of the time, so for it to get leaked it really caused a shift in her artistry. She’s prolly the best artist to do a surprise drop ever.

[@kevinmaruthananth9510]

Kanye is just the GOAT. The roll-outs of Graduation, MBDTF, Yeezus and TLOP were just insane!

[@SuperBeybladerocks]

FACTS

[@cmooreHD]

Don’t forget 8o8s.. his mtv performance.. going to Twitter to redo the song (love lockdown) the re releasing it again.. this was him being Pablo before Pablo.

[@nomart4888]

one of my favorite rollouts recently might be Dua Lipa’s Future Nostalgia era. god the promo team KILLED it with every performance, promo single and even with the quarantine she kept on with the very on point promotion!!!

[@victoriarooks784]

I honestly wish hallucinate wasnt a cartoon video! Its my fav song from her album!

[@Dants9]

True that albums slaps

[@fruitmonsterfly1]

I was litcherally just talking about this. I miss proper album rollouts so much. I want to get excited for albums. Not everyone is Beyoncé and can just drop an album out of nowhere.

[@anthropomorphizedrock]

0:13 damn I was really expecting a “call me nathanthony zedtano”

[@Landon_Davis]

Twenty One Pilots does a great job with this. They will do something as simple as changing something on their website to have a code that leads you somewhere else that starts to develop a narrative for the album, but gosh darn do I wish they could just drop an album sometimes.

[@pellistv]

Loved the world they created for Trench!

[@morganneumann5940]

@FactoryOfSuffering1977 they updated the dmaorg site today and the blurryface twitter account that has been dead since 2015 liked a tweet today so it’s very safe to say that somethings coming

[@ashmosphere]

beyonce's 2014 roll out is something i think about CONSTANTLY it inspired me so much she really became a true true artist in that era

[@shreyachaudhry8895]

As a Swiftie who’s seen Taylor do both surprise drops and rollouts, I appreciate both. I love getting all the music at once but also love the buildup and hype (as long as it’s not dragged out for over a year..) Great vid!

[@reenaznawar7004]

Same! I was hoping to see more people talking about Taylor Swift here

[@jokingbanana1042]

Ugh she was the first thing that came to my mind too. Red TV was an event.

[@gastonferreira8488]

Madonna was one of the first artist to create the "era persona" changing her appearance, sound and way of talking for every album

[@nosemomkey]

David Bowie would like a word with you.

[@devhueman]

Nah MI did that too

[@goddamnit7257]

Definitly Bowie

[@sisis-qt4oc]

MJ too

[@gastonferreira8488]

@@nosemomkey of course, but for females which are the ones that are doing the era persona the most she was def the blueprint

[@suurmoguuli2149]

Watching this while donda still isnt released is a different type of pain

[@lucymoon]

Also great vid, I am also kept up at night thinking about album rollouts

[@sock8718]

Haven’t heard of you or this website, but i have a feeling this video will be a classic

[@GreenJelloJiggles]

What i find interesting is how western roll out is different from kpop? Liking both there is a clear difference in marketing between both and it'd be cool to see a deep dive on them (similarities, differences, appeal factor vs what feels to be keeping up with the faster pace of consumerism)

[@peace1504]

nathan over here giving us CLASSICS so casually

[@NkirukasWrld]

but fr tho Beyonce's self titled album was such a shock to me but that's what made it sooooo gooodddd

[@WhoAteEarth]

Though it falls under the "releasing all the best tracks" category, I loved Taylors "1989" rollout. Honestly not everyone listens to the whole album, and at the time all i listened to was the radio and the hits. But, from late 14 to early 16, for almost two years, the singles off that album were on my soundtrack as they came out and always take me back to that time. For this, i think if you have an album thats banger after banger, as that album was, really stretch out the roll out, drop singles over a two year period, and it will soundtrack a good chunk of your fans time

[@chrisc3380]

Uzi randomly dropped in the middle of my second period Spanish class, most random album drop ever.

[@panterloart9180]

Janelle Monae turning her album into a movie was epic

[@stunner8481]

@siolles dauph Janelle movie was better IMO

[@hintonlanier4851]

AYO. Kanye is having a rollout for DONDA in the most ludicrous way possible. Man has not said a WORD, and people r getting so hype. hopefully he will drop this Friday. If not… Godammit.

[@mohammadabdali3871]

The roll-out for After Hours was just incredible and Abel is still in character a whole year after. Just an incredible talent.

[@vivikinscarnes]

Wrong crowd but Taylor Swift has mastered creating whole eras and storytelling in her albums. Since she was 18 and started hiding secret messages in her lyric books she keeps her fans excited and on their toes at all times and not a lot of people are doing it quite like her

[@diolofficial6484]

I actually respect her for those eggs

[@selalewis9189]

That's very true. I'm not even a huge fan, but I remember her _Red_ era.

[@banderdash2368]

@@AquarianAngel I think by wrong crowd she meant the people who may be watching this guy’s videos. It’s clear that he mostly tries to use black artists as the examples for his points, cause he’s black and it’s music and artists that he likes. That’ll cause certain viewers to gravitate towards him, hence a different “crowd” from people who may listen to taylor swift

[@sophiagriffiths5301]

no really!! I kept waiting for him to mention her, especially how folklore and evermore were such "gotcha"s

[@banderdash2368]

@@thoughts9075 I’m black and I don’t think she was being anti-black at all. She was just saying that Taylor Swift is an example of many of the things the guy in the video was talking about. Nowhere did she say, “Taylor does it best, Taylor created it” or “Taylor was the first one to do it.” She was just saying Taylor is someone who has also done it and is good at it, it’s just another example. Nothing about anti-blackness at all

[@三三三三-f9y]

6:37 This is how we feel about Utopia now, same thing is happening again. Travis became a master at these endless rollouts.

[@roeegodelnik6702]

We need Nathan making a list of his favourite albums so far

[@Ren-ev5rh]

You can check his spotify he has like +50playlits lol its thethirdpew or smt

[@Urthril]

Id watch a 4 hour video of him agonizing over a tier list.

[@MrTables]

over 300 likes and not a SINGLE dislike thus far. this man is breeding such a positive community that just loves hearing him talk about music. keep doing what you're doing dude, love the videos

[@kanthemani]

Lol spoke too soon, already at 1 dislike

[@fight8the8feeling8]

You cannot skip the “Runaway” movie that Kanye made for Dark Fantasy, fucking stunning.

[@OscarUnrated]

Travis is a master at the album rollout, he literally made a mixtape days before rodeo to promote his album rodeo

[@fortuny911]

And days before rodeo turned out to be the better album. Quite interesting if you ask me!

[@Avea47s]

@@fortuny911 you have GOT to be capping

[@jasielgs8884]

@@fortuny911 No

[@LegendaryMamba24]

@@fortuny911 I have no clue how this got 5 likes...

[@OscarUnrated]

@@fortuny911 I disagree but only slightly, both amazing projects

[@Sobe_Niqueee]

I’m going to need Frank Ocean and Kendrick Lamar to do a surprise drop this year. I need new music from them

[@morgali7493]

tyler did an amazing job doing this with call me if you you get lost, the way you could call the number yourself got people involved and hyped

[@ThePrimevalVoid]

I think an example that really stuck to me was BTS releasing their album Wings, where they had 7 trailers, each corresponding to one of the members and the stories they have in the alternate universe BTS created for themselves. They also release snippets of diaries of those characters from time to time and comics and such that fully flesh out that world that these characters are in, that it's honestly bonkers. I have lost many days trying to track all of these pieces to try and reconstruct the entire story. I haven't succeeded. But damn, nobody else got those many days of attention out of me, so that definitely worked.

[@neondream03]

exactly

[@celia7593]

lost uncoutable amount of hours watching an re-watching everyting in order of release to get the story but did'nt felt like a waste of time at all 😂 those guys make me so into it

[@abbybrown6415]

Honestly Beyonce's no announcement drop and Janelle Monae's "here's a few music videos but you KNOW this is only part of it" are the best rollouts of all time hands down

[@calibreezi5179]

Johnny X 100 Johnnyville

[@calibreezi5179]

kzbin.info/www/bejne/o4ippYKjhp6XgaM

[@chi8772]

Facts

[@diolofficial6484]

Can't argue with facts

[@wm_9640]

I strongly dislike Beyoncé’s music but she 100% changed the game with that surprise album drop.

[@seth6665]

The rollout for Humanz was so sick. After 7 years of radio silence from Gorillaz and then all of a sudden there's Saturnz Barz

[@shoebillfan1963]

jumpscare

[@albinodino5050]

I didn't listen to Frank Ocean when Blond dropped, but I can imagine people were shook when he dropped Blond literally a day after Endless came out.

[@bluebird-cd6in]

omg i remember people on twitter absolutely losing their shit over blond dropping it was such a good time and great business move for frank too since he basically scammed def jam and apple music out of 20 mil lol

[@alperene8528]

Good album

[@blablex7222]

Actually for After Hours The Weeknd had a whole concept for his music video that where going darker and darker and the chronology of his music video to understand the story is : 1. Heartless 2. Blinding Lights 3. After Hours (short moovie) 4. In Your Eyes 5. Too Late There are not all the videos bc some of them aren’t part of the storytelling

[@user-ew6el2xt7r]

He’s doing one for faith too

[@name-ip8ih]

@@user-ew6el2xt7r wait rlly?

[@user-ew6el2xt7r]

@@name-ip8ih yeah in a interview he said “that song is personal to me” faith is about the time he punched the cop and got arrested for it back in 2015 if I’m not mistaken

[@alejandrafaura9273]

what about Until I Bleed Out?

[@blablex7222]

@@alejandrafaura9273 I said not all the videos are part of t chronology. Maybe « Until I Bleed Out » is part of it but I can’t find how and where in the chronology

[@kennethsilva3993]

After hours was the last amazing album rollout I stayed up until like 2:30 listening to it when it came out it’s what I remember every time I hear any song from the album

[@zoemartinez21]

the beyoncé self titled album is the only album i have ever bought. everything else was pirated straight off youtube and i only switched to spotify last year. still worth everything i spent and more