Alexa Chung's Advice for New Designers | Vogue Visionaries | British Vogue & YouTube

“Fashion is not for the faint-hearted,” warns Alexa Chung in her Vogue Visionaries class, in which the TV presenter turned designer shares everything she’s learnt about switching up careers, and launching her own label, Alexachung, in 2017.
Chung’s is the second of eight classes from British Vogue and KZbin’s new Vogue Visionaries series, which sees experts from the worlds of acting, beauty, music and more - from Naomi Scott and Sam McKnight to Celeste and Patricia Bright - impart their words of wisdom and advice on how to succeed in their chosen field.
When it comes to forging a strong aesthetic identity, it’s crucial to start with the piece that epitomises your vision. For Chung, that was a trench coat “because it represents what I wanted to achieve, which was a brand that was classic, had heritage, and was a fresh take on something old.” That core garment will be different for everyone, although she does suggest it’s not denim - “It’s chronically hard to get right.”
As someone who has built a career and brand on her personal style, Chung reveals she initially didn’t have herself in mind when designing. Now, though, she “embraces the idea that if I don’t like it and I wouldn’t personally wear it then it won’t make the cut. It’s actually really simplified things. Even though it sounds narcissistic, the muse is me.”
Honesty about “catastrophes” is important, as is realising there isn’t only one way to do things. “I’m really proud of the clothes I make,” Alexa says. “It may not be the classic way of doing it, but rather than seeing that as a hindrance or becoming insecure about it, I see it as a strength.”
0:00 - 01:03 - Introduction
01:05 - 07:23 - Chapter One: Birth Of A Brand
07:23 - 11:01 - Chapter Two: The Drawing Board
11:01 - 14:01 - Chapter Three: Signature Style
14:02 - 23:06 - Chapter Four: Building A Business
23:06 - 26:40 - Chapter Five: Notes To My Younger Self
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Alexa Chung: Vogue Visionaries | Episode 2 | British Vogue & KZbin
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CONNECT WITH BRITISH VOGUE
Web: www.vogue.co.uk
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ABOUT BRITISH VOGUE
British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.
Alexa Chung: Vogue Visionaries | Episode 2 | British Vogue & KZbin

[@user_xsr]

i miss her on her channel, she's not posting anymore.

[@chikoneko11]

Alexa Chung is forever gonna be the IT girl!

[@32446]

Like Edie Sedgwick.

[@xxkittymeowxx8093]

What an interesting and intelligent person she is, and funny too ! Always love her bunches ! She just doesn't take it all too seriously, she is a real standout in the fashion world among so many snobbish companies!

[@youngnope4664]

The person who edited this video really just said "Im gonna add a lil piano here, but also random other music"

[@JessicaRoseLo]

Alexa seems really talented, hard working and fully deserving of her success + a nice person!! With a Graphic Design background myself, I know that there are much more opportunities in affluent areas like London where you might 'rub shoulders' with an intern at Vogue compared to a working class background up north... it's a very different world and not as easy to achieve without affluent connections.

[@deejahj8933]

I actually sat more comfortably when she said it.....! LOL to listen to her voice + accent is really soothing.....

[@kulsumi]

"its not life or death, Its just-clothes"

[@_amna6608]

The outfit. The hair. Very Mick Jagger

[@neggi707]

She is my role model. In style in working in life in everything...

[@phynocomph1517]

We need a 'Vogue Visionaries' with the legend Edward Enninful!

[@chrissstttiiine]

this is great but man the music change at 16:55 was harper's bizarre

[@bloublabligloblu]

Oh my god, that's exactly what I thought! It was so distracting from what she was saying... Alexa : "This is quite a long story..." The editor : "No worries, we'll add music to make it entertaining!"

[@missdeanna]

"Alexa Ch--" CLICK.

[@staceyamaka]

The part about feeling borrowed and losing herself really spoke to me. It's so easy to get lost in that sauce and then continually wander if you are ever going to make something of yourself, that isn't based on other people's wants and needs of you.

[@maybeitsmaylyne]

Unpopular opinion: I just hope “Next in Fashion” will have season 2 💜

[@marcuspenney703]

Unfortunately it was cancelled :( Hopefully somewhere else picks it up.

[@maybeitsmaylyne]

@@marcuspenney703 :(

[@isabellaaslam9372]

i hope so too :( I really loved it

[@alena5617]

That's the video we all have been waiting for.

[@lvlysnn]

she talks simple things but how truth it is? this is why I love her x

[@lydial9115]

4:17: Advice for people who don't really have any connections which is most people to get into the fashion industry: "Go out and have fun... maybe you'll bump into someone who's interning at Vogue and they'll be able to hand over your work to the fashion desk or something" Always liked Alexa and her style but really had to laugh at this one.

[@dorine8084]

Truee I love Alexa but she has to acknowledge her privilege

[@possum132]

@@dorine8084 wait, so like she got into fashion because of connections? I thought she was self made and all

[@isabellaaslam9372]

@@possum132 she was a model and so she was surrounded by fashion so naturally she would have made connections that helped her start out her business but I still think you could potentially say she is self made she just was surrounded by the right people to help her if she needed it

[@possum132]

@@isabellaaslam9372 yeah well I meant it as if she had connections that helped her become a model in the first place 😅

[@isabellaaslam9372]

@@possum132 oh I'm not sure then but she's pretty so she would get accepted by applying anyway whether she had connections or not

[@sofiasalgueiro998]

Always enjoying an Alexa + Vogue video. Love her style, love her personality and love her natural clear water and easy-going explanations.

[@ashleym1358]

See this is the difference between Vogue US and British Vogue. Vouge US' last video has Kim Kardashian while British Vogue's last video has Alexa Chung. Obviously British Vogue knows quality and is definitely the best one. 💖✨💓❤️💕💚

[@weronikagrc5601]

yay let’s praise a woman by diminishing another woman ✨😍

[@ashleym1358]

I mean that's my personal opinion. I just don't support the people's actions that I don't like. Also it has nothing to do with her being a woman. I'd have the same opinion if she was a man.

[@carmenradulescu1677]

I couldn't agree more. It's been years since Ive wasted my $$ on a Vogue US issue.

[@lucgrillet5972]

Alexa Chung is truly one of a kind 💫

[@valentinavargas6302]

I really, really enjoyed this video. Alexa has been my big inspiration since i was 13, now i’m 21 i still feel the same about her, please vogue give us more alexa, she never disappoints❤️ I loved how she has always been herself no matter what the media has tried to catalog her like, i couldn’t be more grateful for this video, i needed it, thank you vogue.

[@Fashionlifestyle_Official]

You can never go wrong with Alexa, she’s awesome and her style is awesome too❣️💕

[@devlinfarmlife]

Loved this Master Class, Alexa has always been an honest person. Well done to Vogue UK team really loved this idea of been open, honest and giving people access to this industry

[@classicgemmstudiosrelaxing4607]

Have been obsessed with her style for ages - so good seeing her

[@marillawalker]

Alexa is such a great communicator! x

[@sarcophagusheels]

This was so refreshing to watch. I feel unexpectedly inspired on this dreary Wednesday afternoon in London.

[@krme.mp3]

yessss i love everything and anything alexa chung and vogue make together. her fashion series were so good!

[@MelissaPressler]

I absolutely love your new Barbour collab collection!! 😃Please continue to design like that - such amazing work and nothing like I've seen on the market.

[@thezandarkside]

Oh my God, new video from Chung, yeeey

[@apriltang77]

it's not life or death, it's just work" it's so inspiring and applies to so many other things as well... thank you alexa!!

[@inthechairwithcloochy8102]

Fantastic piece Alexa!! I had the pleasure of painting your face when you were modelling and you were such a legit cool human then and clearly are the same today. We were shooting in a musty old castle in the West of Ireland for a French Designer.... We laughed a lot. Stay well and keep doing you XOX from Ireland

[@isabellaaslam9372]

no way that is so cool! it's nice to know that someone who i look up to and a lot of people look up to genuinely is as nice of a person as she appears in all her videos

[@fedordragon25]

"Life too short not to try" - she is my hero ))

[@someotherthings3328]

i LOVE her! Everything she says is somehow so inspiring. I feel like she really share her thoughts, not just says things to look cool or something. Thank you, Alexa and thank you, Vogue

[@HilaryBarker]

I'm maybe one of the few women in my age range who have never taken a photo of Alexa Chung to her hairdresser, but after watching this video, I'm ready.

[@lydiaegge8032]

thank you so much for doing these videos💗💗💗

[@elisaday90]

I love it when Alexa states that Being nice is important! I always liked her because she seems like a genuinely nice and casual person, which are rare qualities these days. I also love her brand and her style. It’s personal and timeless. Congratulations for the good work and ethics 🤍

[@shifamehra8523]

She inspired me like no one ever did before. She speaks to the heart directly. Love ❤️❤️❤️

[@sarasensational]

So good seeing her! Very inspiring! Waiting for Next in Fashion 2!

[@fioshakespeare]

She's so inspiring, I love her so much 🥺

[@jadegantier8399]

Never clicked so fast! Alexaaa

[@ratk1ng.0]

Ah love her sm! I spent so much time trying to sort of force myself to be "girly" because I thought I needed to be but she just makes me feel more comfortable being me because she's so positive and just beautiful. If Alexa Chung just happened to read this, hello!! Absolute cool girl queen

[@kennyhanlon3487]

This is amazing I am twice your age and what I have learnt is that everything I have done has actually been on the right path you use so much of my language thank you

[@user-vw7bx9ll8n]

this was so informative!!

[@matocv]

VERY VERY HELPFUL lessons and tips! Thanks Alexa Chung and British Vogue. 🌟

[@practicewithilianna7157]

Loved this so much! I am ready to flourish! TY

[@harriet.z]

I can just listen to her talk alllllll day

[@boflae2856]

I subscribed to this channel mostly to listen Alexa Chung, she has always a very interesting and strong opinion and input

[@Aplaceformermaids]

Loved it! Thanks for doing this series!!! Have to agree with the point she said about trying. If you don't try you’ll never know. If you do try you might be suprised what you can actually achieve

[@HAHA-ie4il]

Alexa Chung is exactly the one and only in the fashion industly. I like her way of thinking.

[@hordiienkoolia6387]

Wow, this video is so helpful! Thanks, Alexa

[@laveralunosnguyen3714]

thanks you so much for such a helpful things,i love you

[@carmenradulescu1677]

Breathtakingly beautiful, funny, witty, talented and she can never talk too much in my book. i could listen to her endlessly.

[@orangefruit12]

Connections really play a very very important role when it comes to finding your career, most especially in the fashion industry. Most of the time, people who don't have connections in the fashion world often end up entering in another field, or doesn't last long in their career. It's a really scary thing to think about and even though i'm still at my first year in college, already thinking about how i can enter the world of fashion sometimes make me nervous and depressed. Because i know the insane competition in the fashion world and if i end up not getting the job that I really want to see myself in, then idk anymore.... But really tho, sometimes the fear of the unknown can encourage you to step up your game and take the risk of going out to the world, do a little more adventure, and to push yourself to develop even further because there are more things you need to discover about yourself than you think you know you already are.

[@n.an1]

Well done: open to new things and willing to explore the unknown, nice and critical, honest, self reflected, kind soul with a growth mindset! ❤️👌🏻

[@paola.insuasty]

Very interestig. Thank you! 🥰

[@hannahella6563]

She is always so thoughtful and funny.

[@likhi13]

Love her and her brand❤️

[@hadeel2530]

Her clothes are very cool. Also I feel like only her and Olivia Palermo are the only style people who haven't been influenced by insta fashion, which is refreshing.

[@truedanielle]

Ah so lovely to see Alexa...missing her videos!

[@dianecalwell7895]

Honest and clear. Thanks.

[@natalie3541]

I love this girl❤...She has many things to say and that's so awesome.

[@tingeling5663]

I just love Alexa!!....if she speaks, I'll listen no matter what the topic is about! :) She manages to always be interesting!

[@zoeclapp]

So inspiring 💕

[@saralarsson6577]

Really professional video!

[@JaJaHerSelF]

Great video, very sincere advise! does anybody know the name of the book with the photos of the punk kids?

[@polyannamoonbeam]

Such a lovely down to earth AND creative woman:)

[@karin2bard920]

Always nice to see

[@jenise2503]

1. Be true to yourself 2. Work hard 3. Be nice

[@loreleiramirez5693]

Ahhhhhhh, thank you!!!!🤍🤍

[@hannahannahanna]

when I saw Alexa! ..I ran! Love her.

[@kimberleykensington2322]

I just love her! Alexa you're amazing

[@jurassicpig]

Alexa Chung literally has the style I wore at about 7 to 12 years old. I was an IT child without even knowing it.

[@Q2Emma]

Shes back yay

[@loeuvrededieu]

I just love this woman. She's a total badass and an inspiration.

[@cocoknows]

I love you, Alexa. Please make extended sizes in other items other than knits.

[@ardianacomia2764]

my fashion icon since 2009 and i love her clothes just can't afford it :(

[@maureencullen1008]

Really fascinating

[@Robert_U]

Good advices!

[@Tlanessi]

She is amazing!

[@srisridebthakur892]

Khub bhalo laglo. Excellent. I am Sri Sri Deb Thakur from Guru Kripa Ashram. God bless you.

[@sidhantbhatnagar3494]

Amazing!

[@missreaderofc]

i can listen to her speaking for hours :)

[@juanjose0896]

ily Alexa💟 i see you as a sister who inspire me

[@ashleym1358]

Can't wait for Edward to become the editor-in-chief of Vogue US so that fashion can become interesting again. ✨❤️❤️💕💚💜

[@rociovidal1149]

I love you show us Alexa the business minded woman- all rounder

[@lauramarazzi1012]

Alexa Chung is the queen!

[@domingosmestre1489]

Awesome!

[@jamesparkinson3796]

Fabulous taste. Brian Jones and David Lynch!

[@DC-jk9ts]

She is so cool. Classy. Funny. Clever. Cool.

[@vadimvolkov1861]

Наконец-то новый видос с Алексой

[@n0tkeit]

I love her!

[@ruskekengken6742]

Very inspiring

[@deejahj8933]

Loveeee Love Love Alexa Chung.....!!

[@irahayes1382]

HAPPY TUESDAY! BRITISH VOGUE!! FAM 2021

[@blueflower9244]

Its back!!! and ALEXA !!!!!

[@kaybell9778]

She has been anointed as the voice of the internet

[@mayka90]

hello!! where did Alexa get this navy vest from? Im looking for one online and cant find 100% cotton or wool one... Could someone give me the answer?

[@ardesperdhana9767]

lovely chair

[@kaybell9778]

I love Alexa and I'm glad I ran away where I saw her first...if you've ever listened to on raglan road.

[@arammesri]

Talented!