How To Have A Successful Product Launch: My 4-Step Process

[@447ania1]

I love your generosity. You are not just any mediocre copywriter. You are a guru. I love the way you educate your viewers.

[@rishabharathan7404]

The video I've been waiting for for 3 months!! And as always you've over delivered!!! Proud to be a Posse cat! 🐾

[@AlexCattoni]

Yay! Thank you!

[@wallacebankley3384]

Proud to be a Posse 🙀 no.puttin 😅 Thank-you for the written word by you

[@annaliesebeauchamp7152]

I really enjoyed the simplicity behind your pre-launch & launch process. Thank you from New Zealand!

[@AlexCattoni]

Glad you enjoyed it!

[@judyprescottmarshall4713]

I am getting ready to launch my very first Kickstarter project and THIS video is THE BEST video out there! Thank you!

[@AlexCattoni]

Ahhh good luck! You got this 🙌🏻

[@usalinksystem5312]

Launching a product is not as simple as it may seem, but you showed us that this is quite easy, your process is straightforward and useful, thank you for sharing it, and wish you good luck!

[@AlexCattoni]

Thanks for watching!

[@MrUnknownNz]

They sold a course not a product

[@rafaelbalaguer9342]

Thanks for sharing! As a Posse Eye student, I can confirm that your inception posts definitely worked on me.

[@BeeVargaTheHulahooper]

You're always so incredibly generous 💗 and so creative with a gorgeous smile, amazing energy 💕 feeling so blessed I bumped into your content 🙏 So much to learn & implement for my next launch ! Many many thanks 🙏💕😚

[@AlexCattoni]

Thank you so much!!

[@hamingjafoundation]

Video begins at 1:55. You're welcome.

[@lolegacy7699]

Thank you. This was short enough but value packed and helped me turn my launch into phases !

[@nikkid8834]

You are gorgeous and so talented! In addition to being an amazing copywriter, you are such a gifted speaker! I'd love to hear more about that aspect too. Thank you for sharing your gifts with the world. You are such a gifted communicator and we're so lucky to be in your space 💛💙

[@SamVanderWielen]

Love your process, Alex! Thank you for sharing ❤

[@AlexCattoni]

Thanks for watching!

[@nicolekolesar]

This is a great process Alex. And I hav been watching you for the last two years and have seen you work your launches this way so it’s cool that you’re taking us behind the curtain like this to show us how you build these amazing offers. One question for you: do you think that this process works better for you since you’re such a well known marketer? If someone who isn’t as well known were to try this 4 step process, would they get the same results?

[@AlexCattoni]

Great question! I have been following this process since the beginning (when I was not "well known") and it worked amazing then!

[@michellewilliams3589]

Nice! Thank you so much Alex. 🤗

[@AlexCattoni]

My pleasure!

[@j-ronrich4477]

Excellent work, subscribed!

[@AlexCattoni]

Much appreciated!

[@astfilms2007]

The video helped me a lot 👍😊

[@youtuber9227]

Your content is really informative and pratical, I have a concern that if we hipe before lanuching a service/product there could be compatitor who can go faster then me and get grab my expected customers/subscribers. Please make a video on this, there are more concerns which are blocking people who are new...

[@verenalake3984]

It's definitely helpful 🔥

[@AlexCattoni]

Woohoo! Thanks for watching :)

[@buchanpathak5081]

Very nice video indeed! 😊❤

[@AshagireAdisu-d9m]

Thank you so much!

[@mercurious6699]

Thank you so much

[@jcarlosttn]

QQ-- how would this work for an online service biz vs products? And what are.examples of open loops without causing confusion?

[@Omar-jy1gr]

Than you much! ❤

[@sovereignsoulutions6612]

Alex....is there a way to engage an email list without doing video content ? My health is bad and video is kind of off limits for me until I can get better. Thanks

[@AlexCattoni]

Absolutely! One of my favorite things to do with email is simply tell valuable stories.

[@sovereignsoulutions6612]

@@AlexCattoni Thank you for replying!!!

[@Lifeofrac]

Hey Alex! I love your content. It’s helped grow my business so much. I do have 1 question. How do you use user generated content to promote your launch?

[@AlexCattoni]

Have previous students give their honest feedback on the program and then share it with my community! Can do this with video or text - whatever the student is most comfortable with :)

[@ariannawasserman]

❤thank you Alex

[@AlexCattoni]

Thank you for watching!

[@AkademiGuruNiaga]

Tq from malaysia.

[@connorperdue6111]

I am just starting out on writing copy and I wanted to start on product descriptions. When selling my service, am I expected to format the copy to fit to their website, or rather, do I simply just type out the description on a word doc and send it to them?

[@AlexCattoni]

Just a google/word doc!

[@cashnasty7]

What are the chances of you creating a program that teaches your marketing process including building a content machine?

[@AlexCattoni]

Chances are pretty good ;)

[@cutephotogallery1875]

Your content is amaIng but sorry for bringing that up like you are sooo beautifull mashllahhh❤❤❤❤❤

[@kartiktejani9618]

Video start 2:41

[@MichaelWilliams-lo3ix]

Awesome

[@wallacebankley3384]

Because of you Alex Love the Posse, what it stands for!! WHAT it's like having a Ghostwriter on Instagram nobody knows who did it..

[@WilliamHousenft]

Can u do 2 launches at the same time?

[@AlexCattoni]

While it is possible to do two launches at the same time, keep in mind this may be confusing to your audience! It may dilute your message. One after another may be a better option. :)

[@preciselyavri7944]

Is there any specific times to promote all of these things on the social medias like say like Midnight on Sunday or Saturday at midnight etc etc?? Can find this answer.

[@AlexCattoni]

It really all depends on your industry and your audience! :)

[@communitycreatorio]

Hey Alex, been following you for a while now, love your content. I recorded a personalised video for you on how you can possibly add upwards of 50k in mrr with the audience you have, would you mind if I sent that over?

[@wallacebankley3384]

Alex Thank-you for this. Oct.2024 video 600% increase E.mail marketing 👏 related

[@milanko91]

Okey so your launch strategy is from your social Right ? I mean its not groundbreaking😅 but what if you are not an influencer 😅

[@nileshsinghchouhan9405]

Nice

[@ebubechiezimoha2708]

Hey does anyone know where I can employ someone to assist me with a product launch

[@TheHalusis]

so basically you had a listening audience to begin with. Next video

[@negusprime]

Do you offer mentorship?

[@AlexCattoni]

No, not in a 1:1 sense anyway! The closest thing to mentorship I offer is my LIVE group coaching program - The Copy Posse Launch Pad!

[@cobsg938]

You are an extremely attractive and smart woman

[@munyumbamutwale2985]

I bet some guy here is subtly using this 4 step process to set the stage for asking a woman out... Setting the stage for his big Relationship launch campaign 😂😂😂😂

[@AlexCattoni]

😂😂

[@RahulSingh-vh6ht]

She unnecessarily talks a lot..... I came for an insight and she is all along blah blah....