Your COMPLETE GUIDE To A SUCCESSFUL Pre-Launch Marketing Strategy

If you're working on a pre-launch, you know that there are a lot of moving pieces that you're going to want to look at. Between marketing campaign ideas and sales emails, you already have your hands full! In this video, I'm going to break down what you need to do to have a successful pre-launch.
xx
ash
00:00 Intro
01:35 Part One
11:07 Part Two
18:58 Part Three
2717 Part Four
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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

[@jcarlosttn]

This was so incredibly clear and helpful...you have no idea. I finally understand what thr gurus say by pre-launch and build pressure/excitement. Thank Gawd I found your video. Your new groupie ...out 🎤

[@AshlynWrites]

Gosh, friend, I'm so glad this video made its way to YOU! Let me know if you have any questions along the way, ok?? I'm cheering you on, bud! :)

[@madra1683]

Thank you!

[@AshlynWrites]

You're welcome, Carl!

[@uchok3051]

5 is perfect for me

[@AshlynWrites]

WHOOP, best of luck with your launch!

[@ChocolateShakti]

This was amazing thank you!!

[@joey.tackett]

Just found your videos and simply love them! They are so helpful and love your strategies.

[@AshlynWrites]

Thank you for your kind feedback, Joey! Let me know if you have any questions along the way, ok??

[@brandinglab100]

Besides the fact that looks like you are on 'speed', this content is amazing. I may have to watch a few times to catch all the tips and points.

[@AshlynWrites]

Nah, just coffee. ;)

[@brandinglab100]

@@AshlynWrites Which brand of ☕

[@shauntainunu4861]

Thanks for sharing! Great information. I purchased Prime to Launch and it was 🔥🔥🔥

[@AshlynWrites]

It's my pleasure, Shauntai! :)

[@LuciPower_Art]

Fantastic, and to answer the question around 16.50 I am loving reels, I hate to put myself on video, but as an artist I can show snippets of work in progress, and parts of my process, and my favourite thing is to create a timelapse video and make upload that to reels. Whole video is so useful Ashlyn - I shall be coming back to this one again and again.

[@AshlynWrites]

Luci! Thanks so much for sharing-I love hearing how you are using reels. :)

[@ginaholmes7598]

Thank you Ashlyn! Super helpful, but oh my, my head is buzzing right now! Soooo much to think about - all good stuff, especially the 'random hints' toward the end! Love love love it ;D

[@AshlynWrites]

Gina! Bahaha-I have BEEN there! :) Let me know if you have any questions, ok??

[@ginaholmes7598]

@@AshlynWrites You betcha ... thank you so much >>heads off to look again at PtL>>

[@lhsatterfield]

So helpful Ashlyn! About Reels: I don’t love reels that are people dancing around and pointing to words. I prefer straight video snippets.

[@AshlynWrites]

Bahaha-thanks for sharing, Lindsay! :)

[@jaynunez6740]

Outstanding video! Just what I was looking for! Thank you Ashlyn!

[@AshlynWrites]

It's my pleasure, Jay! Let me know if you have any questions, ok??

[@ChristinaScalera]

so good! thank you Ashlyn

[@AshlynWrites]

You're so welcome, Christina! :)

[@montyboyb3855]

" I like to nap" 😂😂

[@AshlynWrites]

Bahaha-always keepin' it real around here! ;)

[@brandonbell3133]

Great breakdown

[@valecaceresh]

Hi! Thank you for your videos! They've been very helpful :) I'm watching this one again and I couldn't find the app you talk on the minute 18.40 (to determine the best hours to post), what was the name? Xx

[@AshlynWrites]

Valentina! Great question, bud! I like using Prime to find out the best times to post: www.primeforinstagram.com/ :) I hope this helps!

[@valecaceresh]

@@AshlynWrites yes, that's it!! Thank you ☺️

[@Daniel-Cherry]

Heckin heck yes

[@AshlynWrites]

Whoop whoop! I'm glad you found this helpful, Daniel! :)

[@breteamer]

what's the difference between a hero piece and a hype piece?

[@AshlynWrites]

Great question, Bre! Let's break this down---> The HERO piece of content is the meat-and-potatoes blog post (or KZbin video). The hero piece of content is what the email newsletter drives to. It’s what I’m talking about if I do a Facebook or Instagram live. It’s what has a freebie download is for (if creating one helps). It’s what at least 2 Instagram posts and Facebook posts will “sell.” It’s what’s been keyword researched and optimized for SEO, Pinterest, etc. If it’s a really big promotional period, then the hero content that week is like a challenge or webinar series. The HYPE piece of content essentially is the vehicle that you’re going to use to actually pitch and mention the product, the service that you have. I include a whole list of different ideas inside Primed to Launch™, but this could look like a virtual launch party that you’re doing, a webinar, a challenge, or a video series. There are tons of things out there and vehicles to communicate this to your audience. I hope this helps!! :)

[@mariacorea8919]

I’m clicking on the FREE Launch Copy & Content Checklist link but it’s not working, says it can’t find that page. ☹️

[@AshlynWrites]

Maria! As it turns out, a few of our links are down at the moment. If you send an email over to [e-mail], we will send it straight to your inbox! :) xx.

[@yensounta6501]

Love this! Do you republish those pre launch content peices every time you launch? Does it get exhausting for say your email list of you do? If I launch the same product 2x a year, would I repurpose the same posts?

[@AshlynWrites]

Yensoun! This is a GREAT question! I *for sure* re-purpose pre-launch content. Think of it this way: Refresh-Reuse-Recycle. I hope this helps! :)

[@yensounta6501]

@@AshlynWrites it does but don't you think people will get sick of seeing the same thing? Like the OG subscribers will feel bored?

[@AshlynWrites]

​@@yensounta6501 Gonna be flat honest ... I don't think they notice. I change some things (ex. pop culture references framing story, formatting, etc.), but I at least use the bones 2 pre-launch pieces 2x-at minimum-before I throw them out and start fresh. At least.

[@heatherhoepsintuitiveart]

The Freebie link does not work...

[@AshlynWrites]

Heather! As it turns out, some of our links are down at the moment. If you shoot an email over to [e-mail], we will send it straight to your inbox! xx.

[@heatherhoepsintuitiveart]

@@AshlynWrites Thank you Ashlyn! I just sent the email :-)

[@aeksinsang932]

If there are few takers: refund? Retract offer and lose credibility? What is the backup plan?

[@AshlynWrites]

Hey, Aek! Tell me a little more what you mean-I don't quite get your question (and I'm going to go drink more coffee now!).

[@kaydee7409]

Video is very confusing?

[@AshlynWrites]

Kay-happy to answer any questions you have!

[@chrisford7351]

Something is wrong with the content here. It seems like this video was strung together using tiny video's.

[@AshlynWrites]

Great question, Chris! We went ahead and brought all the pre-launch tips together so that you could easily have them at your fingertips. :)

[@DigitalSargeant]

Love this video! 👏 I love reels because of the reach. Instagram is awesome when it comes to reach. For me, it's better to use them than to not.

[@AshlynWrites]

Totally hear you on that, friend! Thanks so much for sharing! :)

[@coachingexpatriates]

My peeps are on LinkedIn instead of Instagram. They usually log in once per week, versus the Instagram daily. I would love to know how would you apply these suggestions from the video in a LinkedIn context. Thanks for sharing!

[@AshlynWrites]

I definitely think these principles can be tweaked to accommodate your specific audience! :)