1 SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@JasonMcGarva]

I've paid up to 5k for business home study programs, and your free videos dwarf everything else I've bought. I hope people can see the value in what you're doing. I certainly do.

[@vincentcuibus9135]

Same here, I got programs that total at around $20k and nothing comes to this level of standard that Alex is providing. FOR FREE.

[@misterchoc123]

@@vincentcuibus9135 why do you guys spend that much money on courses. Honest question

[@vincentcuibus9135]

@@misterchoc123 for me it was to secure a career in marketing and gain a lot of practical knowledge in a very short time

[@vincentcuibus9135]

@@misterchoc123 I mean with almost any expensive course / program out there, you can probably do it WITHOUT them but would you rather do it in 5 years alone or in 6 months with someone? Changes how you view the price entirely.

[@Laercio3M]

@@misterchoc123 like he said in this video a wise person learns from people failure and even better he learns more from a successful person, so you basically have to pay someone who did what you want to achieve to save you lots of time and years of failure trying to figure it out on your own. I mean time is money and yes you can always figure it out on your own but why would you want to when it can take a long time? Plus when you pay, you pay attention 💯 always consuming free content 90% of times doesn't motivation you to move you forward... Trust me I know from my own experiences and my clients ones. So You wouldn't not want it waste your hard earned money unless it's a very cheap program. Not to mention money is biggest motivator for almost everyone.

[@tomhammer802]

Two key points: 1. If you can't learn from someone elses mistakes (or better, success) you're gonna have to make every single mistake yourself. Alex did this with his supplement business. He couldn't close, then he closed one, then he learned from his closes until he could do it reliably in his sleep. 2. You need time under the bar.

[@ace9848]

Speak to homeless people or billionaires is my kinda mentality "How did you lose so bad in life?" "How did you manage to become so successful?"

[@09Germ]

Facts 🔥🔥

[@user-zw1zn2fw2p]

1:16 1:16

[@RealEstateIsLife]

“Who do you think knows more about snow? This is your first winter... and I’ve been living in Alaska for 20 years!” Solid truths in all of these videos. Keep it up! 💪

[@nocarbsnation]

This is the kind of guy you want to 1. hang out with and 2. partner on a business with! Thanks for the continued great material Alex!

[@ngreat4390]

To marry! I want to build things with a man who thinks like this.

[@jzk2020]

@@ngreat4390 I think he's straight, but keep looking bud... your Alex is out there.

[@XPLAINMYNAME]

@@jzk2020 lmao I think that’s a chick, women have that provider complex that a man gives. I don’t think men have that same instinct that they need a provider regardless gay or not lmao.

[@rickcarl7558]

Guys like this don’t “hang”

[@chuck25]

@@jzk2020 "your alex is out there" 😂

[@SamsonRobinson27]

Been a business owner for awhile now. The value in these videos are light years ahead of most KZbin videos I've seen or other business owners I've talked with.

[@Johnny_Vox]

Alex is absolutely one of the best YT entrepreneur/business consultant advisors online. No BS just pure knowledge that will lead you to success.🙌

[@sbrooks904]

THE BEST

[@filmcourage]

Love the passion in this one Alex!

[@RhiWildeupgrade]

Someone being honest and saying, “You’re not that good”, is SUCH a relief. I can always learn more, and get better :)

[@going2sleep]

“You’re not that Good.” Sharpen your saw. Fundamentals of success.

[@ChurchillTaxAdvisers]

First person I have seen that speaks gold but has nothing to sell. Respect bro

[@Edgar-Friendly]

It takes years to become an overnight success.

[@georgew.quijano765]

Because you have nothing to sell, you are actually honest with people. “You aren’t that good” is gold. Thanks for your input.

[@tethadam4929]

Just discovered you today and without exaggeration can say this is one of the best channels on KZbin for its intended purpose. Who needs an MBA when they have you? Thanks for this content man.

[@craigjones891]

Repetition with massive action is the fastest way to grow those skills.

[@codyyoung186]

I just realize you have zero cuts in your video pretty much. You're incredibly engaging Alex. Fantastic

[@MattTradesLife]

Watched this 3 times back-to-back-to-back. Thanks again man. People such as myself and others appreciate the hell out of what you’re doing. P.S. can’t wait till the new book is done!

[@AlexHormozi]

You and me both man

[@GaneshPalraj1991]

@@AlexHormozi dude can you put your perspective on the technology industry and talk about some of it. Is it more like 10000 hours or as naval ravikant put it 10000 iterations. Your advice gold for the business side and your thought about talent stacking was top notch. I want to take on talent stacking regarding technology and about Elon musk.

[@yan89]

it takes years and more than 10,000 hours of deliberate practice, repetition to know the nuance to become good at something. the process of building three miles deep foundation is not only hard but also requires you to learn fast, learn from your mistakes, from other people's mistakes, and successes. Alex is a smart learner and diligent practitioner.

[@rubenvirlan4667]

it blows my mind how Alex's channel only has 2.5 K subscribers.... just blows my mind. Every single video is packed with gems. Thank you Alex and team!!

[@AlexHormozi]

Everyone starts at zero. I dig the process. Appreciated 🙏🏼

[@yousufleads]

Aged like wine 🍷

[@raymeester7883]

Not anymore.

[@adverdentalyt]

1mili soon

[@ramneekmathur]

Very valuable advice. One underrated challenge that comes from successfully building the "foundation" of the pyramid as you say in this video is the value of retention. We also have to create habits to help us retain skills, not acquire new ones.

[@highlyinspired6486]

I love seeing these videos and hearing you mention people thinking you had a quick and easy success route simply because they’re just now noticing you and your channels growth. BUT what most probably haven’t experienced, is actually seeing one of your first ads for gym launch (before you were yolked out) and thinking to myself “how tf did this guy just sign up 150 new gym clients in the most ghetto rundown looking gym I’ve ever seen” The growth I’ve personally seen in you gives me so much inspiration. And quite literally a couple of your videos have changed (probably even saved) my life. You’re an absolute legend.

[@chingompiew1]

That was awesome. I've spent over a year building a service as a product, but I neglected the marketing because I was so focused on the building. These days I'm working on the marketing from essentially zero, and polishing up the product as I fail horribly at the marketing. But watching your vids has given me new ideas. Thanks for the fuel to keep me going.

[@josephgutierrez8430]

The phenomenon you refer to has a scientific name: "The Dunning-Kruger" effect. You don't know what you don't know. On average a person who legitimately has more expertise will UNDERvalue their knowledge and a person with less expertise will OVERvalue their knowledge. This comes mainly from not knowing all the intricacies of that thing. To a complete outsider, programmers just type keys, lawyers just argue, and doctors just cut people open.

[@JamJestKox]

Doctors don't cut people open. They Google symptoms and get kickbacks from the pharma companies. Surgeons cut people open.

[@RajBeats]

Might be one of your most important videos. You mentioned in another video that there's a huge discrepancy in how much volume it takes to be successful, versus what people expect it to take. I think that's largely because that discrepancy happens offline/behind the scenes and its 90%+ of the work, but social media only shows us the successes. Thanks for another great video Alex.

[@UldisBiz]

The most valuable KZbin channel out there. Period. Every time I watch your videos, Alex, I can't believe you are giving them away for free. Much appreciated.

[@UldisBiz]

@@user-zr3ks8bx6v the most valuable KZbin channel I've seen. Good now?

[@Monas99]

To summarize this video- master the skill of selling= put the time in- until you get so good at it that you can build a system that could be scalable, which will multiply your income.

[@masterpo160]

I watch this when I'm feeling a little disappointed with where I'm at and it immediately reignites the flame to keep at it. THANK YOU!

[@LukeAvedon]

The Rocky cutscene metaphor is sooooo good.

[@JamesONeal_REI]

@alex thanks for the trench knowledge. After following and listening to a lot of social media “influencers” you can tell no gimmicks here 👈🏽. Thanks for keeping it 💯

[@MrPatvee]

I love a guy who goes into detail about hisr failures. Real.

[@thorsvenson3530]

Dude just reiterated some of my core beliefs, and I still need to watch this like 10 more times. Learn from other people success (and failures). Awesome, thank you.

[@esra_feelit]

Honestly! I wouldn’t want to shortcut any process. Amazing content with obvious energy and passion. Gosh I would be terrified to fast forward into massive success without the work. Learning is exciting .

[@mitchellrivera7873]

I am Eskimo and can confirm there are 8 different snows

[@RaceCarRobbie]

"You earn success, and you get it through doing". Simple words, but true.

[@TerrenceXFeagin]

I needed this training more than ever! Time under the bar turned a light switch on! Keep grinding, everyone! Soon, success will come.

[@jordanlab999]

I've watched a lot of your videos and still get substantial value from each one. Incredible clarity of your craft. Keep up the good work.

[@antoniodossantos5960]

Thanks Alex 🌎 very nice, sincere, honest video. Greetings from Colombia. The Venezuelan immigrant writer 🇻🇪

[@digitalxshaman]

“Replicate before you iterate. “

[@ImMohammedAli]

This video really resonated with me.

[@andrewdavidcourtney7665]

Dude, your videos are gold. I’d be very surprised if you don’t reach 500k subs by the end of this year. Solid info, as usual 👊🏼

[@weareviral]

Hella underrated for sure. And it’s because he tells what one needs to hear, not what they want to hear

[@therealpeterhorvath]

I dont understand why you say always you have nothing to sell for me. I think you are building your consulting brand now. You will have books, conferences, consultations. You are now building your customer base. You want us to buy your knowledge later. So why are you saying you have nothing to sell to me. Great video by the way! Thanks for your work.

[@KenanHeppe]

I moved to China with the express purpose of getting more acting opportunities. Had Hollywood training, but wasn’t gaining traction because my “white” look wasn’t unique enough for agents. Had to change my environment, so I went to Asia. I had to learn Mandarin. Did nothing but study with a 1-on-1 coach for 6 hours a day, for six months. Became fluent, started booking shows like crazy. Earned enough money to buy a duplex in LA. Now I’m back, house hacking, and back at the game here but with 5 million Chinese followers and TONS more experience.

[@samimalcolm3860]

A few millions bucks a month 👌🏽 It’s really the get rich or die trying mentality. Your a great mentor bro

[@edburgstrauss8130]

This is powerful. Hope this video blows up! So many need to hear this!

[@Jabir520]

Brother, what you are teaching is appreciated by all of us, thank you for spending time for us .

[@jimintae3284]

i love this human being. not only for sharing powerful, useful, insightful and helpful information but also for his genuineness and sourcefulness❤ ty!

[@thegovernmentbidcontractsc3565]

Thank you for your amazing content.

[@philb6079]

This is more than just a selling lesson, it's a life lesson. Learning from people's mistakes and experiences can save you time, money and frustration. I'm going to share this with a few people.

[@AlexHormozi]

Indeed

[@jamesmaduabuchi6100]

The wisest thing that should be on every wise individual's list is to invest in different stream of income and don't depend on the government to bring in money especially now the pandemic is hitting the economy

[@andrewmamikins693]

you are definitely right , waiting on the government is a big waste

[@jamesmaduabuchi6100]

Investments are the stepping Stones to success especially if you been guided by a professional

[@lucythompson5841]

Investing is good but investing in the right thing is the actual key to success . who is your pro ?

[@jamesmaduabuchi6100]

@@lucythompson5841 That was exactly what I did, I trade with a professional stock expert "Tamara Diane Hagan " who i met in one of the seminars..

[@henryclinton9317]

thanks for sharing ,but have you made any profit working with this pro ?

[@sabrinavarnell1981]

He is 100% RIGHT if only my brothers would get this😭

[@setop123]

This man is the best kind of genius... a hard working one 💪💪💪

[@ElevateEveryMan]

Gold man. Subbed to your channel at 15k subs, I definitely know you’ll be at 1 million subs before we all know it.

[@herbertyau]

Thanks Alex. I think your old videos and as good as you new ones. They are less flashy but provide tons of values. Maybe it is just me who like the simple stuff, straight to the point and provide tons of value. The key point is…I just want to say thanks!!

[@Kelleynolimit]

The term Eskimo is considered a faux pas. Most prefer “Inuit” or by the name of their specific tribe. Love your content!!!!

[@leoskyroots]

All I do in the last 3 days is watch your videos, from most recent to this one. This one is one of the best! Congrats for your success!

[@rwilko9525]

Time under the bar. Volume and reps, grind time! Rocky cut scene and time to develop the skills. Got it!

[@ChillinwithChez]

Stumbled on to your videos… one of the best encounters I’ve made on KZbin! Love your content…transformational nuggets

[@captainshiggles]

The rocky cutscene is some great advice. It’s a great video that you made. Thank you

[@nfchristian]

Alex’ channel honestly became my new Netflix

[@WestGeorgiaTiger]

This is so great. Fantastic stuff. Cut and dry... bottom line information you can apply to any area of your life in which you want to make better.

[@lordansuan]

This video is ridiculously simple and ridiculously right. So much truth in such a short video.

[@samlomp6267]

13 minutes of just: “learn from mistakes and successes and JUST DO IT”

[@jaytor15]

Dude your vids are gold. Pure actionable information 🤙

[@PrairieDOGGroomingCo]

Thanks Alex - you're info is giving me life as a small business owner. Mm'kay... Also though, a little late to this party, but the people group who know snow are actually called Inuit. Eskimo is just the settler's lack of imagination in giving them a name. I think it's derogatory actually. Just saying. Thanks for the content man!

[@KevinMullaney333]

Moral of the story… don’t be dumb. This guy is dropping fire, peoplez Giving it here for free. Thanks Alex !🤜 God i love the internet

[@keithb9100]

A lot to be said from trial and error. Leaning from others' errors and using successful platforms, then stacking on it in your own world is genius. Great advice. Your passion is inspirational.

[@waldek32]

Good one. I might provide some more selling of my contact service instead waiting for agency to do it for me and cash the money as a middle man...

[@eroblesmay74]

Develop value in the form of expertise in a space. No shortcuts..

[@Da-ni-yel]

Thanks Alex 🙏 I realized I needed a mentor who was further ahead in the game who would still be accessible to me, so I can get more reps/cultivate deep knowledge. In the music marketing space… was able to land an A&R/sales setter spot working with someone who spent over 25 years in the industry. He bought your book for me as a gift… doing my best to respect the game. So far, so good! Appreciate you boss 💪

[@krystalmarie5637]

Hello, I’m interested in music marketing and possible A & R. Any suggestions?

[@dylanwatson202]

Wow… this guy is Awesome, I’m going to make it and it’s going to be from videos like these.

This channel is gold.

[@30guarino]

Your channel will be platinum …. Good luck Janja

[@El_08]

I’ve been living in Alaska for the past 20 years 🤝🏾

[@t.s.5668]

One of the best youtube video's I've ever seen, super inspiring and educative, big thanks

[@emotionalignition]

Thanks for this. I really needed this reminder today. Repetition is key. Get your 10,000 hours in and then iterate

[@_kodojak]

Now if you were to give it that extra hour a day and make it 9, you’re well clocking 10,800 hours over mastery. That should be another launch pad to something greater.

[@indiraiwuh]

This guy is the best… thank you so much for the clarity🙏

[@egdapo]

This is my most favourite video of yours thus far Alex!

[@esra_feelit]

“at the roots” love that.

[@okioxaru]

This guy is literally creating millionaires if you just listen.

[@leab.2916]

Esquimaux is a term that was historically used to refer to the Inuit and Yupik people of Alaska, Canada, and Greenland. However, the term is considered derogatory and outdated, and it is now considered disrespectful to use it because it means "fish eater" and they have said not liking people using this term. It is preferable to use the term "Inuit" or "Yupik" to refer to these indigenous peoples. (Wrote by GPT) Ps: snow is not "litteraly all they have" Thanks for all you do and all you teach, though. 🙂

[@markbosleyWeBeBig]

This video absolutely parallels my network marketing business. I do the same business as so many others. I mean the exact same platform yet they don't make a dime. I advertise everywhere do videos classified ads youtube ads you name it i do it and do around 25k a month as a result. that realestate agent needs to put in the work no matter what it is. I also listen to guys Like Alex every single day for the nuggets and then apply that knowledge. applied knowledge is the key. not magic.

[@louisgoodman1181]

Thank you Alex. You’re wisdom and business advice is absolutely priceless and so valuable to myself.

[@chel-lalasveganmania]

All right, I'll sub. I have learnt by myself there are no shortcuts

[@MyJoseHD]

Respect. Nothing fancy, no BS, just hard truths.

[@giovannigomez9861]

You’re absolutely amazing bro! Thank you!!! Helps more than you even know! So encouraging to me

[@SirTulaman]

This is pure gold. Thanks you!

[@erikjeremy3985]

Watched this 3x too. Need to make my Team watch this!!!

[@Warley.Araujo]

That is what really takes to get real results, Thanks Alex for sharing!👊

[@i.rail.straggots2605]

Why is everyone hating on people who sell this information you are not entitled to anything they have and what they want to charge for it is there choice if you can't pay that's perfectly fine as well. Were so lucky that Alex gives us alll the information for free but not everyone has the luxury of doing that. Money puts food on the table, money gives you a shelter over your head, etc.

[@Tim_Krause]

Currently in the rocky cut scene! Just started building my team. I eval several deals every day!

[@KarolisRudelis]

I smashed the like button so hard for this bideo, youtube almost broke😀

[@srcparadise3315]

Agree with this...Greatness comes with experiance, conviction and nuance are by products of the time spent aquiring experiance and mastering your craft.

[@aaronmalhotra7910]

This changes everything! Thanks brother🙌

[@scottmoseley5122]

All I wanna do is go the distance.... Rocky Im in the middle of my Rocky Cut Scene now. If someone would have told me it would take this long and be this hard I would have stayed in front of the TV scratching the fuzz off the headrest. Glad they didn't . I'm not quitting. I can hear the music around the corner.

[@zaynhal]

One of the best videos I've watched this year. And probably the first video I put a comment on. And the first ever video I screen record 2 clips from because they can impact the lives of millions of people if they go viral on any platform. You're brilliant Alex ♥️

[@sold9232]

Love this!! So true and the best use of your time and smart way of learning and doing business! Thank you Alex!

[@JacquiMwangi]

Spot on Alex!!!! You’ve just shifted my expectations on growing my business. Thanks!

[@trevorlegwinski1378]

Thanks Alex for this, we need more transparency on the chasm that many of us go through the media likes to highlight the peak of our hero’s journey but not the road that took to get there which creates a reality distortion for many starting companies. Keep it up!

[@ianpescod]

"The reason you're not making money, is because you're not that good." Pure gold.

[@DavidTorresArt]

So many A-HA's and it's true. There are no shortcuts to victory, you got to do the Rocky cut scene.

[@joe1071]

“Thousand!” I’m dying over here 😂

[@adamwalzrealestate]

This is it. The best KZbin video ever made.