I sold my company for $46,200,000 at age 32...7 LESSONS I learned..

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@toshibanothere7265]

Hey Alex, can you do a timeline of your life? I think it will be super insightful and inspiring!

[@unclejuju12]

Second that this would be awesome. All of the pieces are out their but having the story in one video would be amazing to watch

[@masonwilliamsrose]

"draw my life"

[@mohammedidrees3890]

He's already done it in his books

[@christianbanks7458]

@Obe who said anything about comparing? He said insightful and inspiring. You need to update your mindset serious bro

[@wildbill2534]

Half the timeline will be him bragging about himself.

[@christianbanks7458]

As a 33 year old running a small business I can honestly say this is mindset coaching worth paying for. Thank you for these free videos Alex

[@AndrewAllenHomeExpert]

Agreed

[@LaurenTickner]

Alex "The Most Swole Billionaire in History" Hormozi

[@jordanrugz2999]

Jeff Bezos is catching up 😂

[@cloane85]

Swoleionaire

[@squatchinaround5515]

He's probably our best hope for a billionaire superhero tbh

[@RohanThompson1]

Thank you for taking your time and energy to share!

[@aaronhart8566]

Mr. Alex! Your videos Have just recently been recommended to me and gosh! I want to think like you do when I grow up, haha. Thanks for documenting your journey and thoughts for us. This is pure gold!

[@AmityChrisCollins]

thanks for the thorough breakdown Alex. Incredible that you could synthesize all the various frameworks to get to this decision, and loved hearing your candid thoughts, the 'non-hype' version of each and every one. Thanks and all the best to you as you move fwd with the future here!

[@jonathanacuna]

This was a huge decision and fascinating how you worked through it. Thanks Alex!

[@giovannymadridwealth]

Thank you so much for everything Alex… You are changing a lot of people’s lives.

[@stephan-krijger]

Thanks for this amazing video Alex! I am grateful that you share these things for free on KZbin. It's like having a digital mentor.

[@tombujnowski9349]

Thank you so much for sharing all your knowledge over the last year or so. Your content is incredible. I've learned so much. I bought the hard copy of your book and am implementing changes in my offers. You're a Godsend to the business world. You truly are the ultimate Go Giver!!

[@jmueller8081]

One of the most in-depth, self reflection videos about the process of M&A - so good. Was cool to hear your reflections and think back to our transaction that took 20+ years to build, and some of the overlapping experiences we considered.

[@rylee5472]

So grateful for the valuable insight you consistently provide 🙏🏼

[@thelifeofchris5844]

Really enjoyed this video love hearing kind of where your headspace was with making the decision definitely a great way to lay it out.

[@chrishasenberg9746]

Alex, you are a hero! Thanks for sharing, your insights mean more than you know.

[@Bluebird22200]

Alex not only arr you helping us by recalling all these lessons, but you are cementing them into your brain by actively recalling them yourself. This helps you learn from them just as much as it helps us to hear then. Thank you

[@2minuteswithspence]

Heres something you dont ever hear about, thanks for the gem Alex! Ive learned so much from you Thanks a ton!

[@KlaasVictor]

Making the right decisions is so difficult and so important at the same time. Thank you for teaching us!

[@chefkartez]

One of my favorite Channels! Thank You Alex

[@harsh_xyz]

You are the only creator I've found where 5 minutes in to a video, I put the speed back down to 1.0X and start from the beginning again.

[@TheMacLyf]

Thank you for these bangers my G, excited for the next book

[@Versole]

Thanks Alex, for this gold content. Hopefully, in the future I may apply ideas, and advice that you share in my life.

[@Foorious]

Amazing to see your process going through this. Thank you

[@zacharychristian6436]

I really appreciate you and your channel Alex, thank you

[@justin78517]

This mustache dude has so much gold. Please share more experience. Appreciate you sharing as well

[@Chris-hp8wd]

eternally grateful for these videos/education its priceless thank you

[@justin256]

wow this was a really good video alex ,looking forward to part 2

[@beebsblue]

Fascinating to hear your thought process!!! 🙌🏽💖

[@Johngoldbranson]

My favorite person on KZbin hands down! I can only hope to be in your shoes with my skincare business one day!

[@FinancialFreedomMadeSimple]

Thanks for the valuable advice you shared Alex.

[@cyrilchukwunyem3193]

I love how you are human , you also have two contradicting pieces of advice that i have been going back and forth on as welll this video makes it easier for me to pick which one brings about more progress in this season of my life .

[@MarketingHarry]

Appreciate this Video, Alex. Useful tips. 👍

[@richwebster12]

Jesus dude. Another banger 🔥🔥🔥

[@Leo_Youz]

Alex could you make a video talking about the first 6 months of opening your first gym. I’ve heard a lot about the ground sleeping but I’d love to hear your first hire, how you worked all aspects of the business and what you would’ve done different.

[@nathanyeo2621]

Love your Authenticity 🙏

[@jontan9177]

Thank you for making this video, I know this will ripple throughout the rest of my life

[@AhmetKaan]

*To all the dreamers out there, don't ever let the world's negativity disenchant you or your spirit. If you surround yourself with love and right people, ANYTHING is possible.* 🙏🖤

[@cxa011500]

Good walk-through of your decision-making process.

[@MasterBrain182]

Thanks Alex, you are great 👍👍👍

[@Tony_Bellamy]

Thank you very much alex... really usefull.

[@michalsoucek6219]

great vid, thank you

[@MySockKeepMyToesWarm]

You’re my hero Alex. I’m gonna meet you one day man.

[@gilbertodanielvalles3113]

Your a Blessing man!

[@NewVoiceSound]

18:22 I really appreciate your honesty getting inspired by you planning to make 10 my current salary!

[@thankful5832]

Same feeling leaving a job that was mentally consuming - you see more once that block is removed

[@philawsonfur]

This was definitely a big growing pain for me, but super valuable once I accepted it and stopped looking back at leaving a miserable but comfortable/ well paying job. Have now more headspace to learn and acquire skills in goals that will actually challenge me and bear more fruits than building that other guy's dream. However, I don't necessarily condone this for everyone. It can take a big mental toll on otherwise vulnerable personalities. Also, some people are definitely meant to be employed and are more fulfilled by that which is perfectly fine.

[@KlaasVictor]

Hi! I have a well paid job that I hate, a wife and 3 kids that I love, and an e-commerce store on the side. My desire is to go all in on the e-commerce store and quit my job. This job is a huge drain of headspace and time. It is taking me years to make the e-commerce generate as much income as the job, because of the lack of time. So I would like to quit the job and go all in on the dream. But the job is a secure income. I'll have to use Alex's reasoning power to decide what to do 🙂

[@andra9694]

@@KlaasVictorhow is it going? :)

[@KlaasVictor]

Hi ​@@andra9694 thank you for asking!🙂 I quit my job and offered marketing services as a freelancer. The goal was to earn the same as my job, but in less time. Now I work 3 days a week as a freelancer and earn the same as 5 days work in my previous job. So that freed up 2 days a week to work on the e-commerce store. Let's see what 2024 brings 🙂 And what about you, what is your story?😊

[@JordanWelch]

such a good breakdown

[@rolandjollivet38]

Soo loving your videos. Most awesome .. Have you thought of having some padding on the walls to reduce the echo?

[@ibrahimal-khalaf8008]

You’re amazing man

[@ThePatrickOtis]

Thanks for the video, perceived sense of loss is real. But you never can truly fall all the way back down, you have the mindset, knowledge and relationships of a $100M/ year man. And no financial loss can take that away from you. God bless Alex, these videos are helping me in my own journey as I "do the boring shit" in my own business to take something that is doing 4-5 figures/ mo avg and make it 6 figures consistently. The money and growth is there I just have to be consistent and do what I know is right.

[@blazein210]

Last time I felt so much Value through a screen was when I found Alex Becker. Incredible content Alex.

[@ParadoxUniverse1]

Thank you.

[@rafaelbravo3623]

Man I know I've said thank you before but let me say it again... thank you Alex... The videos that have helped me the most (because of how I've been carrying myself) are the ones that talk about "the 3 parts of the ladder"... "taking immediate action" ... "taking high volume actions"... "why you don't visit your relatives in holidays" I guess that was 4 and not 3

[@rafaelbravo3623]

Oh and when you say "we question all our believes except for the ones that we truly believe"

[@oliv23_]

Very insightful overall but my favorite part was the Soft Decision Framework

[@Biglife360]

You rock homie🤗🙏 let's get it!! Who else is with me? 👀👍💯

[@astrozen28]

The little flu XD! awesome content as always

[@AZANlA]

Alex you’re an absolute G bro!!!!

[@vedantthakur2709]

Hey could u make a video on how you managed your time on a daily/weekly basis managing multiple companies like how did you divide your focus? if that make sense.

[@joshrunge2238]

Alex is dropping more gold 👏👏👏

[@3DPrinterAcademy]

Very interesting to hear your thought process. What is one resource that impacted your thinking the most?

[@neotiro]

Lmao at the thumbnail... The Afghanistan part really sealed it lol

[@zacking.reaction]

You are the best ever

[@youngm633]

I just wish I could of have an mentor whose as insightful as Alex. I’ve learned more from him in the past months than I’ve learned in my 30 years wow!! This is something you just don’t hear living in the hood

[@awh4272]

Very important to get that education wherever you can my friend. Stay on that path and take action and win. Good luck.

[@_realsavyinvestor]

Bro you have the best energy

[@hashamshafqat]

Love you man 💞

[@ElLoboAullador747]

The "flu", I love it 😂

[@zxasskickerxz770]

Can you make a video on what mistakes you make with your gym business when you were starting and how you would do it if you were to restart?

[@davidmendizabal9892]

I'm 27 mexican i feel like this should have millions of viewes, thanks

[@hi9313]

Alex, can you do a video on how to approach B2B for a new service business with no clients? (and pushing my luck- for a graphics/art agency). What would be your strategy, size of companies to approach, all that good stuff.

[@justinlaraz5670]

Thanks Alex 🙏 what has been one of the biggest contributors to your success so far?

[@MadeGains]

Still deciding what to eat for lunch. This is next level.

[@thetravelinghosts1119]

You sir are a beast!

[@whatnow162]

this is an amazing story and i'm not even halfway through

[@flyinmonkea]

If you put audio foam on your walls in that office, your sound quality will drastically increase! :)

[@etofok]

one of the dangers being a veteran sales person is that you can sell both sides of an argument to yourself

[@ryanconnor4684]

Great insights. But maybe a big frame of reference is when he said "My wife and I had $20m saved up at the age of 28". How many 28 year olds do you know have 9 digit net worths? The path to the first million or $5m is super interesting. Especially when he did it a such an early age.

[@joshua_mark2007]

His guy has massive charisma

[@martinmenesestv]

Great frameworks

[@OLAKEMFA]

These videos r way better than the new edited dopamine ones

[@JasonChanmozartviolins]

Alex, I really appreciate all the advice you have provided! I have watched many of your videos. This is very valuable as an e-commerce business owner. Can you go into more detail about how bankers can over promise things? Also, can you provide more tips/strategies on how to make sure to get the highest amount of money for your business when I try to sell my business? You mentioned you went to multiple private equity firms and such

[@stefan-stocksmadesimple5241]

23:55 listen this part at least a few times.. 👀👀👍

[@K1NGW0LF]

I will be listening to you, way beyond your first billion. Believe that.

[@joshowens2219]

38 and looking at a mid 8 figure exit. But have nothing else lined up afterwards. Nervous for the future but want something bigger and better.

[@blateco]

At what point in your journey did you start keeping notes on your daily business happenings?

[@Sikikflow]

How long did it take for the transaction? months, years? Any specific days?

[@bluelightning2k]

Petty point but - Elon as no big exit is a bad example because PayPal was a pretty big exit (a smaller thing before that too)

[@daythannottke5935]

That sounds like Dr. Kashey Advice

[@madetolaugh3476]

How to build a company...next video please

[@angelsancheese]

You are pretty smart

[@Spanglish360Academy]

U re like my super hero now hahahah Hope to make 6 figures soon

[@ebonyempirellc4390]

Yep that's why we do this to look back and remember what were thinking?

[@madness5693]

Please include timestamps

[@bruhsoup6320]

Sounds fun

[@saif9636]

Gold

[@MySockKeepMyToesWarm]

WE LOVE YOUUUUUUUUUUUUUUUU

[@RDA8191]

Insane margins.

[@George-jn7qm]

Who did you sell to?

[@davidc4408]

What company?

[@ehsanmafi6546]

Beard game strong 💪

[@michaelpapazis]

I hope Alex runs for president one day

[@liquorpos]

"I hit my network up" to find out what the business is worth... @alex, I'd invite you to expand on that topic. What does hitting your network up look like at your level?

[@GabrielBacon]

Did your nose heal