30 Minutes of sales training that will explode your business in 2022

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@ZachRana1]

How is this free?! I literally can’t wrap my head around how valuable this is. Thank you Alex 🙏🏽

[@radomone]

the war room spreads their information for free on purpose

[@joricksikkes]

I know right!

[@joshlarson4010]

He always gives the best value

[@NewNormall]

try doing it. the price is there XD

[@sonnyfindsthemoney]

He gave this for a very high level mastermind called war room. Its free because he is gifting it to everyone so they may improve.

[@LaurenTickner]

The Wolf of Acquisitions

[@elenaisoldimedici]

31 mins packed with genius! Better than most $$$$ sales training courses.

[@emotionalignition]

I've watched this 4 times this weekend. Absolutely dynamite. Writing notes and implementing this week. Amazing stuff Alex, thanks 🙏

[@sagm1117]

How did it go?

[@emotionalignition]

@@sagm1117 business has been growing 27% each quarter 👍

[@sagm1117]

@@emotionalignition congrats!! 🤗🎉

[@LisaP_]

A

[@jacobfloyd6929]

@@emotionalignition That's crazy man, great work and keep grinding

[@EdisBabahmetovich]

Alex literally changed my life. Opened a business a week ago and now I’ll have to start prospecting for clients. This video being free blows my mind. I’ll use Alex’s framework for my business and maybe post a video - an update.

[@spotsinclair9848]

How’s it going brah

[@carsondstewart]

curious to see how it's goin

[@editzicu]

While I have to speed up other content to like 1.5x or 2x to through the pacing, I need to slow down Alex to 0.75x so I can keep up. Like bro dropping bombs so fast that I get behind on taking notes. One golden nug here, one word there... and like DAMN, I'm behind! 8 minutes in already have a page of notes. Insane value!

[@TheVibeMindset]

Love how you asked a question to get your first "yes" from the crowd at 2:05 seconds. I'm listening to this presentation for its content and, more importantly, the techniques used to present it, which is where the PURE GOLD lies! Thanks for all you do for me!

[@victorjimenez5328]

I'm glad i wasn't the only one who notice.

[@jackhubbard1339]

🎯 Key Takeaways for quick navigation: 00:00 🎙️ Introduction and Purpose of the Presentation 01:11 📜 Scripting Process for Sales Calls 03:30 💬 The Closer Framework in Detail 08:12 🏋️‍♂️ Selling the Vacation, Not the Plane Flight 11:02 🛠️ Handling Objections and Overcoming Hurdles 14:35 📹 Reinforcing the Decision and Customer Experience 17:10 🗣️ Importance of Tone in Sales 21:22 🚀 Scaling Sales Teams Made with HARPA AI

[@goodcompanyhawaii]

Thank you so much!

[@banksbaker]

@jackhubbard1339 how did you use that ai platform to extract this info?

[@SmookyMargiela]

@@banksbakerit’s a chrome extension it’s pretty cool imo I use it for blogging and SEO

[@dukemosby5552]

What Alex said about the Sales Rep who comes in, crushes it, then crashes because they had ethical qualms really resonated.

[@jake_steele]

Been binging the sales content. Learning a ton, especially as someone who's never done sales

[@KevinScottMaines963]

You found the best! Well done Jake. Congratulations to you!!!

[@godiswithus3939]

Same here brother

[@dougwinter7931]

Maybe u should actually do the work then instead of sitting in the comfort of ur home and watch KZbin videos without applying them just a thought though

[@nelsondiarrheaexplosiva9481]

@@dougwinter7931 how would someone with no experience start?

[@dougwinter7931]

@@nelsondiarrheaexplosiva9481 well I started by working at Take 5 oil change any sales position works though. All sales positions have the universal principle your learning sales while your doing it.

[@kierenkane7516]

Love how Alex trys to stop himself saying "shit" at 1:25 but it naturally comes out like 10 seconds later hahah. Amazing talk. Learned a lot about the GOT analogies and the question based script structure. Will be rewatching again and again.

[@TheHappyHummy]

I know right 😂😂 It's still funny to me, my dad thought I was watching comedy because I was enjoying this presentation too much 😂

[@ThaBroskeez]

This is gold man every point is spot on I’m a B2B sales guy that sells healthcare data to many industries and my lowest price point is 20k. I get hammered on price almost always and now I see things I can do to change that

[@nandoborchardt4327]

Has it been working? Would love to hear more. Cheers

[@anythinginteresting7472]

If you use Alex's CLOSER framework, where do you bring up the price?

[@blakebowman3214]

@@anythinginteresting7472 using the closer framework it would be under E on explaining away their concerns.

[@sha1841]

What did you implement? What are your results?

[@milkokukov]

This is one of the most amazing sales training I have ever seen. It is made super simple, so everyone even without any idea about sales can understand and use it. Thank you, Alex!

[@igorschimidt1985]

One of the best sales training videos I've seen so far. Practical and to the point. Thanks for the amazing value.

[@andrewmitchell5968]

Gets out of bed, walks up on stage, tells you how to increase your sales 10 fold . Keep up the great work Alex!

[@codygatti8358]

I am 8 minutes in and I have learned more valuable information than I’ve ever seen on KZbin. This guy is legit

[@MaruHieta]

As a self-employed entrepreneur this is very LEVELING content. Time to get the head straight with sales.

[@TheVibeMindset]

[@alexevans997]

Same here!

[@TheInsideSalesAgency]

Excellent presentation, still relevant today! 🤩🤩Thank you, Alex!

[@bmejia220]

Is this the best 30 minutes of sales training on KZbin? Yes

[@wealthcreationunder35]

Watching this half an hour before my sales calls! Winner mentality and confidence going into it

[@thebaileyclarke]

Love that you immediately focussed on presentations when you saw the first few were so successful. Thanks Alex!

[@christophersantos8775]

He’s the only person that gives good advice that works! Appreciate you man! I’ve upped my sells so much because of you!

[@bang.marcel0]

I like how you create a sales team as if it was a sports team. This looks intense but cool af

[@EdwardVarner]

Why is this crowd so dead? The subtle nuances here are amazing. He bookended amazingly with: "Hey when you failed in the past ... do you have a favorite TV show ... thats why you failed" 🤯 Subconciously you are linking the story to the realization that success is fun and achievable, you just need a new perspective. Thank you Alex 💪

[@felipemerino2008]

You listen a pin drap when this gay is speaking. One of the Best;Alex you are one of the Best great job

[@adventures223]

Alex puts out the best content hands down everything Alex puts out is gold there is a ton of nuggets in every video he makes this guy is phenomenal he will be an icon in the future thanks for everything Alex you are truly the absolute best at what you do

[@daniel-jamesvdb]

Love it Alex thanks for having nothing to sell us but give back value and help the little guys progress

[@Rybo316lax01]

Thank you for pumping out the content. I love the youtube algorithms because they push your videos up in my feed. Such great info to learn and apply.

[@BeautifullyLostwithBri]

That was so amazing! You clearly outlined and detailed the framework that’s necessary to not only close more sales but also to encourage and develop the sales team. Thank you so much for sharing this content!

[@raulcarrasco6598]

First time i ever use the slow down video speed feature. Once I fixed his turbo pace the content was very useful.

[@RonPro-u1t]

Great stuff Alex. Amazing.

[@jamierawsthorne809]

The value outputs of these videos are literally insane. I'm 4 minutes in and already making notes on how I'm going to close a meeting I have in 4 hours.

[@danielpowers5987]

Best Sales Video I have found on KZbin thus far. Respect

[@myriameaurao.9416]

Thank you so much, Alex. You help me a lot. We are waiting for the course on lead generation 😊

[@JeffreyMarr]

Yeah I'd benefit from that a lot at the moment. My main bottle neck

[@thejustinetf]

Incredible. Loved the breakdown on the gamification of Skool communities… freaking brilliant 🏆

[@justinschmidt2901]

Man this is the best sales presentation I’ve ever seen

[@upgainmarketing7386]

Bruhh!! I am literally there re-working my Sales Script, my Sales Meeting / Training structure, and building a Training Video manual for my Sales Force just watching and pausing this video while applying each nuggets!!! I should be paying $5k at least for this video!!

[@mikeromero3734]

I learned more from a 30 min video, than all of my business college degree. Thanks for putting this out for free. Sell me something i wanna pay you

[@LovingAtlanta]

👍😂Although it’s not something I would do, I guess when you have that amount of money, confidence & physique you can literally wear anything to a presentation at a conference that costs $30K per year and people don’t mind. 😂🤷🏻‍♀️

[@MichaelJFit]

These are facts

[@petrapervan1989]

Work leads to progress. He had to work for that body, mind and money. And he did it!

[@LovingAtlanta]

@@petrapervan1989 - 👍💯Agreed. 🤩💝

[@nasara690]

Cuz his life is dope, and he does dope shit. Goals

[@DanielEarl]

"I can wear this because I'm free"

[@dwreus81]

Thank you for this golden content. If I don’t make myself an 8th of what you’ve made of yourself and be able to give back some day then I guess I’m just not cut out for any of this. Your videos give me hope and confidence.

[@KaiBourkeyt]

self-belief is the most important thing always believe in yourself 100%

[@mohamedabdallahouahmi8364]

The War Room literally bringing Alex Hormozi to teach them sales and people are still calling it a scam

[@rimz635]

It’s not Andrew Tate’s War Room

[@patrdenver]

I’ve binging as someone who has never done any business or sales. I love your content Mr. Hormozi and hope to watch your content as I try to start and grow.

[@paco9617]

Great video on sales, I wish I had something like this when I was 20 years old selling radio advertising, at the time there was no training, my boss just said "Go out there and sell!" 😕Thank you for the video!

[@gregoryburne5251]

This man is totally in his “career sweet spot”. Good on him. He’s no nonsense.

[@Fortynienq12]

Your "assuming closed"closing technique worked very smooth

[@jeremieking]

How is this free? No matter, here it is! Thank you for making this public. THIS is gold and I'm going mining.

[@DrLeifSmith]

These videos are gold in a sea of gravel. Thank you.

[@hamzatarek615]

Can’t wait for your sales course, once again tons of value

[@anthonyjohnson5651]

This is great. College freshman majoring in financial management, focus on financial freedom through multiple income streams. I'm going to study and use this. Thank you.

[@jeremy_logan]

I haven't learned a single thing from this man, but I've watched 10-20 videos and have been impressed by his speaking skills and editing team. Sometimes it pays to just show your net worth and speak gibberish.

[@automatedcomment]

Lol

[@nickit22]

If you learned nothing from this video damn bruh 😢

[@rarefactionmedia]

this n****a broke af

[@jasmingasi2840]

Almost same as the Brian Tracey. ✅🤝 Appreciate your hard work sharing with us. In sales we always learn.

[@patricksquires77]

Fantastic So good that I was 24 Minutes in on a 31 min video before I noticed the shoes.

[@olivierS.]

this guy is underrated. thanks Alex

[@arthuronyedikachi9340]

This is the most amazing training I've seen in my entire life Can't wait to implement it in my business, I'll be back to tell you guys how it went 💪

[@miketheburn]

How’s it been going

[@TheHappyHummy]

I'll give a good month or so bro 👑

[@jackwitt7196]

How's it going

[@Pabloandresariza]

I don’t think it went well.

[@Residentstrangr]

18:00 this point is huge. I started selling cars and was #2 in sales first month. Tanked from there. I have to believe in what I’m selling and the people standing behind it otherwise I can’t honestly look a human in their eyes and say this is a good idea for you.

[@DODABROTHERSCONSTRUCTION]

its absolutely amazing content about sales, give us a help in the future with roofing sales Alex thank you

[@MichelleBlackChannel]

Thanks Alex! I used this very script and without any hesitancy , signed a client into my high ticket program. I just loved not hearing about asking my husband at the end. I got that covered right out of the gait.

[@KimarieVIP]

Q: Okay, so...I'm a novice at all of this; like, 'new car scent' new. I know my stuff, I have 15+ years of practical experience and success with helping vets exceed their goals but, know little to nothing about sales & marketing. Your materials: I am listening, re-listening, applying what I learn to my business model (VIP Days for women vets & online lifestyle courses academy) yet, still feel lost on each post, video and demo. In time, I know your info will sink in and I will reep the results I've been looking for. My goal in investing in yours, Erway's & Alex H.'s business models is to get a better understanding of how ads, sales, click and webinar funnels, marketing works, and acquisitions...then hire a team to apply them into developing my business. In your professional opinion, is this a smart way to go? Or, do most people after studying your materials, do it all on their own?

[@ApogeeQuoteAgentTraining]

Started seeing your shorts. Thanks for sharing some great content. "...anyone get "I can'taffrd it?" You have the best leads!"

[@justinmitrevski3890]

Exceptional content, Alex can you release a 30 minute training video on how to explode your calves in 2023, because those boulders attached to your legs are monstrous.

[@bravecarnage6635]

The best sales training video of Al time

[@andrewmoore3581]

This was awesome !!! So much to take away and use in my business

[@tatedailydose]

Alex’s legs are so well trained! Love his calfs

[@iHeartSHM951]

Bro this is Fire !!! Jam packed with crazy good info ! thanks Alex Definitely subscribing

[@matuskrajnak5865]

Does this work only when a customer is coming to us? In Clarify you are asking a customer why they are there. What should I do to when I am calling the customer?

[@TheHomiePopo]

Some of the things he said was straight from the psychology of sales. Especially when he talks about if their spouse would approve their misfortune

[@ExxonMobilCompany]

After a horrendous 2022, shell-stunned financial backers have misfortunes to recover and a lot to consider, as an expansion report and a pile of different information did close to nothing to change assumptions that the Central bank would probably keep climbing interest rates regardless of whether the economy dials back, And that implies more red ink for portfolios for the principal quarter of year 2023. How might I benefit from the ongoing unstable market, I'm currently at a junction choosing if to exchange my $250k security/stock portfolio.

[@charlotteflair1043]

Centre around two key targets. In the first place, remain safeguarded by realising when to offer stocks to cut misfortunes and catch benefits. Second, get ready to benefit when the market turns around. I suggest you look for the direction a representative or monetary consultant.

[@larrybondar1395]

You just sold me on a weight loss program that I don’t need and doesn’t even exist 🤣

[@alexisjesusgonzalez5074]

5:59 “You are 6 inches…. Away” You had me in the first half.

[@ZacAlviz]

Bro just gave away free sales training that other speakers will charge minimum $5K. Love this guy!

[@desire77264]

this is pure gold... Alex you're THE MAN

[@timothybolton7852]

Oh man that was amazing! Love the short and sweet condensed video! 🙏🏻

[@seanferres]

the fact that this is free is ridiculous

[@kevin__nguyen]

Tonality should not be overlooked! Super important in sales.

[@christopherschoate5958]

Love the video. What was the book on tonality?

[@imtheonewiththebestprofile5648]

@@christopherschoate5958 the way of the wolf

[@eamonshields2754]

Alex Hormozi Is Truly The Best. Thank You Man, Truly

[@MarketingHarry]

Awesome for making your business explode in 2022! Definitely helpful, thanks Alex 😉

[@kylenmaple4668]

This guy give a sales presentation in camo ripped shorts!! LMFAO what a legend!

[@jonyking432]

Thank you so much Alex! Really loved the technique. You are the brst my man, you are the best

[@yoongkengkai3995]

Hi Alex, Thank you for bringing so much value for all of us. How should a business owner best create a sales commission structure for his sales team? And perhaps you could share with us how did you do it for your businesses? Cheers!

[@natvilletutor]

Thank you for not wasting my time!

[@martinmenesestv]

The best sales presentation I've ever watched

[@matthewmartinusek7202]

Number 2 framework is something I'm finally learning to hear so I can correct it

[@visionboardmusicvision4the513]

He's literally built his business around launching GYMS. It's why I love the new generation; let's Just get the FREQQIN job done, and be ourselves doing it💯

[@jacksonknox5029]

Holy crap!!! Conviction will correct your tone!!! You gotta believe in what you selling!!

[@JackdawLifts]

Ren and Sam Tomkins (UK “buskers”) - Sam has just started blowing up with “Take me to the moon intro singing” and doing work with Justin be over too) ren is also an insane front man.

[@DavidChiriboga]

This is gold! Going to have to rewatch this and take massive notes.

[@Intinnent]

Solid content man! Keep building that KZbin momentum 💯

[@paullevine7959]

Impressive presentation, downloaded for dissection boom.

[@denisgeorgiev2653]

Thank you Alex!

[@BEHAPPYINMYCHANNEL]

Hey, That is a perfect video about sales training ı have seen in my life. ı prefer everyone to watch it. Thanks a lot Alex

[@monicapainter11]

Thank you!!!

[@jerrydouglas4583]

Solid. Great pace. Thank you.

[@Jimmy-g1x1r]

Thank you for your time @Alex hormozi very well put together and tactful video was In training for 8 weeks and learned a tenth of what I did in 10 minutes of your video

[@joshrunge2238]

Alex A.K.A "The Flame Thrower" spitting 🔥🔥🔥

[@anime.enthusiasts_]

Alec this video is audible gold... cant believe this is for free

[@nickyglover7568]

Awesome vid. Super valuable content - will be using as we grow our high tix closer team. Thankyou 🙌🏽🤩

[@Niko_levelup]

Thank you so much! Appreciate all the work you are sharing. Respect for the impact and value you are bringing to the world !

[@leecaston]

This content is easily worth 10k + Thank you

[@Canup]

You look aged in the beginning haha. Might be the lighting. Keep crushing it Alex!!!

[@cyrilthomas4801]

Great content. Appreciate you taking all the different ingredients and putting time in to create the sales/closing stew you're talking about.

[@Brofessorben1017]

Gold gold gold. Thanks brother in ARMS. 💪🤑🤘