13 Years of Marketing Advice in 85 Mins

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@GoodwinBiking]

Im starting a business of selling bikepacking bags, and these videos have been so helpful!

[@RIFATKARIM-vq1dw]

Would appreciate it if you use timestamps. Although the value is insane.

[@cyanide_3409]

@@RIFATKARIM-vq1dw you admit that the value is good, and the value is free, yet you still ask for more?

[@RealHomeRecording]

Thank you!

[@theartemisgland]

there is a whole wade of papers on consumer behaviour where going down is better than coming up due to anchoring effect. So your first advice sucks as it misses crucial point - WHEN YOU PIVOT THE MARKET...

[@nishfillet]

0:13- 1- start with low prices or even free 6:24- 2- more, better, new 17:03- 3- how to do better 25:45- 4- LTV:CAC is the only thing that matters 31:58- 5- his ad creation process 37:46- 6- only 4 ways to let people know about your stuff 42:43- 7- state the facts and tell the truth 47:35- 8- say what only you can say, do what only you can do 53:30- 9- how and when to expand your market 1:02:10- 10- provide value 1:06:26- 11- give away the secrets, sell the implementation 1:13:02- 12- all advertising works, it’s just a matter of efficiency 1:20:22 - 13- we need to be reminded, more than we need to be taught.

[@MohamedBELGUERGUID]

Thanks man !

[@SaadMetal]

8th point has 2 parts - 1st is CLAIM, 2nd is DEMO

[@Designalily]

I'm confused about no. 1 because he states in another video that it's better to do high ticket offerings for a few than do low ticket offerings at scale (as scale is difficult to achieve).

[@alex-ander-13]

Thank you so much for the energy invested!

[@SuppanReviews]

Thanks for your contribution, people like you make youtube a better place.

[@KSG148]

The level of value this man provides is unmatched.

[@editormaxim]

right

[@belalaloul3727]

that's probably the biggest thing to learn from him. nevermind the business advice, just provide as much value out there and you will succeed

[@floriancd]

100%

[@bioshock9998]

no they use insider information to make money from their existing salary. We should be worried more about the black budget programs conducted by the private subsidiaries of public companies such as Boeing, Lockheed martin, Northrop grumman, and Raytheon. All of them are aware of Zero Point Free Energy, including Elon Musk and Trump. I have real images of ufos

[@DrHeart]

I agree

[@kerimzunic]

1. Start with low prices or even... free 2. More, Better, New 3. How to do Better (Put 80% of your effort into the headline) 4. LTV:CAC is the only thing that matters 5. My ad creation process 6. There's only 4 ways to let people know about your stuff 7. State the facts, tell the truth 8. Say what only you can say, show what only you can show 9. How and when to expand your market 10. Provide value 11. Give away the secrets, sell the implementation 12. All marketing works, it's just a matter of efficiency 13. We need to be reminded more than we need to be taught

[@Geofas]

00:00:12 Marketing Advice #01: Start with low prices or even free 00:06:23 Marketing Advice #02: More, better, new 00:17:02 Marketing Advice #03: How to do better 00:25:44 Marketing Advice #04: LTV:CAC Ratio 00:31:57 Marketing Advice #05: My Ad Creation Process 00:37:45 Marketing Advice #06: 4 Ways to Let People Know About Your Stuff 00:42:41 Marketing Advice #07: State the facts & tell the truth 00:47:33 Marketing Advice #08: Say what only you can say - Show what only you can show 00:53:29 Marketing Advice #09: How and when to expand your market 01:02:10 Marketing Advice #10: Provide Value 01:06:25 Marketing Advice #11: Give Away the Secrets - Sell the Implementation 01:13:01 Marketing Advice #12: All Advertising Works 01:20:22 Marketing Advice #13: We need to be reminded more than taught Marketing Advice Chapters DFY, Alex. Many thanks for this massive value drop!

[@carlosacervantes]

Objectively, my faith in goodness doesn't give me as much excitement for life as you do, man. You deserve the life you have, the attention on your behalf, and more.

[@RyleeDowns]

I'm still baffled that these videos are free, seriously.

[@jarad4621]

Just accept it as genius brand building, sacrifice money now for plenty more later

[@brad.baldwin]

For sure

[@andreapingaro3620]

It Is insanw

[@charliewhite9265]

True

[@domainmusicandgaming]

Welcome to the current Century. Google and KZbin is a very crazy tool.. I can build a car , I can make a business, I can learn to even tie my shoes.. etc etc All free

[@Le_double_W]

I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low. But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster. Keep those format Alex, you're raising the bar for the whole KZbin business Game. Thank you for giving it for free

[@drakejohnson4389]

Same

[@operavin]

He talks 2x normal rate so there’s that

[@creatorcapitol]

i attempted 1.25x and found myself constantly needing to rewind😂 Such a great video

[@sonnywilldie]

I just watched a video from a year ago and the difference in value is insane. I've rewatched the last few videos everyday!! great work

[@nicholaskorth1420]

Really loving the return to videos that arent heavily edited

[@vibhuprasher6135]

I think a minimal amount of editing should be done. For example when he was explaining the Value equation, anyone who hasn't heard of it won't be able to understand it as clearly without visually showing them how it works.

[@shouldigetit]

Amen

[@sibstarrr9]

@@vibhuprasher6135then the content isn’t necessarily for them, bc what you’re referring to exists in so many other channels.

[@Vanilla-Thunder]

Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!

[@DavySTUN]

I've been pseudo-researching the off vs online marketing efforts of various businesses. And always amazed how many still use offline practices even when shown actual case studies/ROI possibilities with adding a minimal effort online. Glad you were able to see and utilize, Bravo.

[@dawid19841]

What product do you sell?

[@kylerenstrom1342]

Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!

[@jcbecker7725]

I run a business that does close to 20 mm annually and I cannot get enough of your stuff. So much, so fast, so good. Thank you!

[@wisdombuiltestate]

Good for you

[@arigutman]

Always insightful. Thank you, Alex, for continuing to share your wisdom. Here is the reality: 99% of people watching this won't actually implement what you shares or moreover, continue to implement long enough to see results. May the best of us win!

[@muhammedisa6902]

This is the single most impactful video I have watched in my life To think most people can spend this time watching an episode of a series is insane From start to finish I have not stopped learning for even a minute

[@jesusgireaud]

This video touches every fiber of my ego. I’m literally crying because it’s like a slap on my face. I’m the only responsible person for not growing my own business. Thank you Alex.

[@ninakins9710]

I was telling a friend of mine how much I detest Tony Robbins and Dean and all the rest of the rich bros out there taking advantage of us poor suckers, so she turned me on to Alex. Alex, if anyone on your team is reading these things then please know that you are making a HUGE difference with your content. I know you don’t care about being a good guy… but dude you are DOING a world of good out here. Your content matters. You’re authentic and I trust you, so in my little world you’re one of the good guys. Believe me, there aren’t enough of you out here. Thank you.

[@creatorcapitol]

THIS VIDEO ANGERED ME‼This video has TOO MUCH value that it feels illegal to consume. -- THIS DESERVES AN OSCAR🏆 What a way to showcase and demonstrate what you're talking about in real-time! YOU CRUSHED IT📈

[@YasirKhanCoaching]

This is peak hormozi content

[@LukasFilip-op2oo]

omg Alex, please stop giving out IMMENSE amounts of value for free This is gold

[@fatiic4841]

This guy is giving us allllllllllll this world class content for FREE, imagine the courses he sell must be INSANE!

[@journey2millionaire]

They are insaneeee! Their FREE too!😂

[@omanimedia]

This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.

[@quarshiejoshua6437]

It feels good to learn from experts.

[@SheilaCooperHogan]

From $37K to $45K that's the minimum range of profit return every week I thinks it's not a bad one for me, now I have enough to pay bills and take care of my family.

[@Sean_ramirez1]

Some times last week I tried trading all alone but ended up loosing $3K 😢

[@SheilaCooperHogan]

All thanks to Alex Robert

[@SheilaCooperHogan]

He is a licensed broker and a FINRA AGENT here in the States.

[@DorisGibbons-fe5oi]

*I'm supprised that this name is being mention here, I stumbled across one of his client testimony on CNBC just last week😮*

[@AlenaValeWahl]

After I raised up to $355k trading with him I bought a new House and a car here in the States 🇺🇸🇺🇸 and also paid for my son's surgery (Bryan) all Glory to God almighty.

[@blakelockbrown]

After he started going on about how important the first 10 seconds of a video is, I went back and rewatched the first 10 seconds of this video. That hook was FIRE, and he's really just using the same playbook he describes in this video. Mind blown. Hormozi is truly on another level.

[@mattrunge]

I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday

[@no1djkamilo]

This was 1 hour and 25 minutes of gold. Premium Hormozi content.

[@kingskipper29]

Can’t thank you enough.. 20 years working in fitness industry and learnt so much 👊 legend thank you

[@AlexTwigg_films]

My mozi sense tingles everytime there's a new upload. I was right again

[@monicaosessaurit667]

Tis video is very eye opening. For the record, and to answer Alex’s question, I hadn’t heard of the value equation and I haven’t read the books yet, even though I have been following his content for probably close to a year now. So what he says here about is getting tired of our own content and ads before the audience gets tired is 100% true. Thank you Alex for all your lessons. They have helped me to level up my mindset greatly in a more practical way.

[@kingskipper29]

Me neither but I do now 👊

[@BoterH]

44:15 "If you can’t measure it, you can’t improve it." Lord Kelvin, i can't agree more. This is the fundamental principle of effective management (and a great way to improvement). thx for the video and great advices.

[@platen-ai]

Great video. We extracted the pieces of advice of the content for our notes! Piece of advice #1: Start with low prices or free Piece of advice #2: More, better, new framework for scaling advertising Piece of advice #3: How to do better - optimize front to back Piece of advice #4: LTV to CAC is the only thing that matters Piece of advice #5: Ad creation process Piece of advice #6: Four ways to let people know about your stuff Piece of advice #7: State the facts and tell the truth Piece of advice #8: Say what only you can say, show what only you can show Piece of advice #9: How and when to expand your market Piece of advice #10: Provide value now Piece of advice #11: Give away the secrets, sell the implementation Piece of advice #12: All advertising works, it's just a matter of efficiency Piece of advice #13: We need to be reminded more than we need to be taught

[@Viktor4128]

Love your „new“ authentic video style without bullshit editing! Thank you!

[@breadwinner541]

1) Start w low prices, or even *gasp* free 2) More Better New - 6:30 5) Alex’s ad creation process- 32:00 10) Provide value -1:02:11

[@AfrozKhan-nb8xc]

They changed the thumbnail 4 times in 19 hours, they are testing something

[@SeanReyes]

Every major channel is doing this, getting a bump in views each change if done correctly

[@brianraines4082]

Woah, I didn’t realize that until you said it, I started the video an hour ago and paused it, came back and saw his comment

[@madhusudan_marketingbeku]

The video is not getting the enough traction! There is a lot of value but it's not getting communicated. There is a similar video by someone else following the same headline pattern which has crazy views

[@sajjadhaqCC]

I disabled thumbnails so I wouldn't know anymore lol

[@domainmusicandgaming]

Bro, he is the v-shred of finance.

[@the_andievillar]

Wow. The fact that only 300K people have seen this is incredible. @alex thanks for the unbelievable amount of value.

[@fameringfoodie]

Mate! The value you provide is going to create a revolution. Hands down. Thank you

[@somesteak6100]

Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!

[@Sariimura]

🔥🔥🔥 Alex and Leila are creating high quality content. Thank you for providing us entrepreneurs with tools to build great business.

[@jensenovesian2861]

You can't make a business great, it either is or it isn't... from the beginning. Unless there is a pivot anyways.

[@Sariimura]

⁠@@jensenovesian2861Thank you! I mean great business as a mindset. And indeed, all businesses evolve, the best ones do, over and over again. In that sense you can create great business.

[@dooby1445]

@@jensenovesian2861You should never give advice again.

[@dooby1445]

@@jensenovesian2861What a dumb fuckin comment lol.

[@mikejeya]

Nothing will ever come close to this type of content. 10/10!

[@juanpablomartinezc]

Thank you for finally leaving the fancy edits and just delivering value! 💪🏻 Alex is excellent at delivering value because of his experience and communication fluency. This benefits us business owners and I believe it also benefits you (the editing team, social media team, etc.) because it means less editing. Please continue this format. This is exactly what we needed. Of course, this format wouldn't be possible if the content wouldn't be this valuable. Lucky for all of us, Alex doesn't have a problem in that area whatsoever. As an improvement, for the audio team, I would just have a shotgun mic, instead of a Lavalier mic. The quality difference is noticeable. However, I'm just being picky. A Lavalier mic is also good enough. I would just brighten up the audio a bit in post. Lighting and video are great though. Keep up the good work you guys 💪🏻

[@straighthonest]

I really like 13, that's why I like watching your videos it's a good reminder to keep on track

[@marcuszanquila104]

Insane value per second. This is the gold standard. Keep on pushing, Alex!

[@LovewhatidoStudio]

Thank you thank you thank you It was so much I was listening to all day while I was working making money I was joking who says you can't multitask 16,000 steps while making money and listening to you going to school youtube style who has to pay thousands of dollars for this knowledge when you give it out for free like that it's amazing I appreciate you What a blessing

[@MRBRANDS-rf9wx]

Finally, I watched the entire video. It was amazing, and I would recommend it to anyone. Watch it all the way through

[@matthewstrom5162]

Heard of the value equation 5 times from you BUT it didn’t stick. Then one day I was struggling with margins/ profit and remembered it. Then went and rewatched the original value equation video from years ago multiple times THEN implemented it. Thank you.. keep reminding.

[@FeralPhilosophy_mw]

Excellent stuff. I’ve been running a business for 15 years and this clarified a lot of painful learning!

[@adobob]

Long Form Super rich Content is by far the best for business owners, Thanks Alex.

[@stevef6523]

Thank you Alex, just so grateful you are out there helping the world do better. So much knowledge, such inspiration, you help me with every post. I feel like I am building momentum again for the first time in a decade, thanks in a large part to your help. Thank you

[@copysamurai]

Easily the best business and sales channel on KZbin for me. Thank you for always bringing massive value!

[@whiskyandsynths]

13 mins in and want to say THANK YOU! Loving your videos and book. Helped me a lot. I have a big 1.40hr commute on a BUS either way to the current day job. Every day I get out the laptop and work on stuff and it's not always easy - but I know putting in that MORE is gonna help so much in the long run! Time to looking at how to 10 x it lol. Happy business building everyone!

[@RandomGuyOnTheInternet1986]

Hormozi getting back to that kid in the basement , sheesh! I remember being subscriber ~19k and he is back

[@dksdario]

Bro you’re amazing, you simplify everything down. You a legend fr , you make the learning to new generation way easier. Most those business terms the younger generation doesn’t understand. And you really simplify with great examples. Appreciate that man

[@selfimprovement697]

Petition for alex hamozi to make a 13 years of sales video !!!

[@kilometru0red]

THIS happens only on YOUR CHANNEL and 2 others. Took me 3 hours to finish this video 😂😂 I had to stop on every chapter to take notes. It increases the amount of information you memories if you handwrite.

[@605gbird]

Alex is LOCKED IN

[@Gos0031]

Hi Alex - really love the pivot you and your team made on the in-depth biz content. For someone who cannot always find the time for long form video content, it would be great if you could drop all the longs on your podcast too. A BIG thanks to you and Leila. You both have been a massive inspiration and source of business wisdom on my entrepreneurial journey.

[@Create_M_Wealth]

Hello Money Making Community, my name is Emanuel, and I’m rather relatively new to the understanding of the world of e-commerce, trying to understand the meta world in its functionality and application in the real world over all. I was wondering if all possible, would someone like yourself, in the same pursuit path, be willing to communicate back with me in regard to possible growth towards e-commerce. We could brainstorm and share ideas as well as possibly learn from one another. Please feel free to reach back. Thank you for your time and have a wonderful day.

[@kilometru0red]

CRITICAL FOR DATA COLECTION! I saw the equation for value 2 times before this. One time in another of your videos, second time on another channel, another person. Same equation, 3 ways I can explain it now 🥰 PS: I take notes in handwriting so I didn't forget the equation, but you still added value to my old information.

[@jubrilsomide3686]

This is the content I’ve been looking for, as usual dropping gems Alex

[@knottage]

This man is a G! Honestly the way he breaks down these complex business concepts in such simple terms!

[@ThaddeusVilain]

As a watcher who's currently upskilling to start a business, watching Alex is pure dopeamine.

[@wisdombuiltestate]

That is not true

[@ThaddeusVilain]

I mean it in a good way.......elaborate?

[@jurgentoman5623]

These new videos are the only ones I watch from start to end without skipping or 2x tempo.

[@tabd11]

Masterpiece 🔥🔥 this is worth consuming 5 times, just to really grasp and apply all this value.

[@checo7464]

I have no excuses to not grow my business even 5% with so much knowledge being shared. I hope to have even 5% roi of what Alex is sharing. Once i get to 5% roi thats enough to learn another 5% on top of that

[@DenisLeskovets]

So far the best training video, all are fantastic, but this is PLATINUM. So many EXAMPLES included.

[@hannanshahid1107]

Simon Squibb changed the game! Now everyone is giving knowledge for free

[@GiftboxCreativemedia]

"I dumbed it down for my audience and doubled my dollar" - Jay Z

[@coltmoney5177]

Alex has been locked 🔒

[@Jonquez1]

What does that mean

[@kayou7256]

@@Jonquez1 Locked in, means he's been on the money

[@Aedonius]

@@Jonquez1 ngmi

[@christopherkapic]

His new content is so good

[@mrlion9719]

He's being consistent

[@DanielLockDL]

So much value in this video. I had stopped watching but you are back on form now.

[@delbimore431]

6 people out of 244 comments (4% of commentors) to this video at this stage, answered his question about the value equation...😊 thats a feedback about how people say" great video", but dont actually contribute nor implement... Hormozi knows anyway, people just wanna watch, not work ❤

[@feromaog]

This might be my favorite marketing/business video of all time, thanks Alex! 🇧🇷

[@mateoreynoso1996]

Thank you so much for returning to this content it has so much incredible value compared to the last format.

[@michaelburrell4685]

I love when Alex tells stories about people. He never uses their names but you can figure out who it is. The Larry King story was about Dean Graziosi. The KZbin story was about Airrack and MrBeast.

[@abrahamlinkin2414]

I would love to see Alex talk about product-market fit for the first time since that's usually the biggest step for people just starting out.

[@polymath6475]

most of his services don't require pmf, because he doesn't do software and can't talk much about it. We can't do any of this marketing and scaling until we spend 2-3 years on getting pmf right

[@marlonochoa5702]

Loving it!!!!!! Just do more bro!!!!!! A lot more!!!!!!!!! Just that there is worth Millions, sometimes the simplest scheme put to action is the answer!!!!

[@diepolitischeseitekritisch]

You are completely in your flow... incredible to watch it and also massively learning from your output! Respect and Greetings from Hamburg 👍🌞

[@AzairSheikh]

Dope. Having a hard time deciding between a few options for my biz...was looking EXACTLY for this.

[@jensenovesian2861]

If you need this to succeed, then you need to start a better business instead.

[@slob5041]

You go towards people that are predisposed to think how you want them to, not convince people that aren't interested.

[@HiMotionAndDesign]

Wow. Wow. Wow. Thank you so much Alex. I love the core business stuff. Liked the general stuff also, but love this. Can’t believe this is free

[@DarkAncientScholar]

Alex casually dropping a full length Marketing course worth thousands for free on YT 🔥🙂‍↔️💪

[@TheSchoolOfGuitar]

I had to pause this and rewind SO many times..so much gold here

[@jlbridges21]

Thank you for the tremendous value you bring to business owners Alex!

[@SkystruckOnline]

20:00 I was there 2 years ago, and met you. Not an Epic person like you but I was there in PC. J said that he wants epic marketing gurus, which I assume is why he wanted you and Alex, you were very kind to me and gave great advice, helping a nobody like me was cool :)

[@LeonidGamayunovv]

Headline is 80% of success of the ad. Just to confirm, the Headline is that short tagline of 255 characters next to the CTA?

[@wisdombuiltestate]

The headline is the first statement on the top of your ads

[@STOIUM]

Glad you're going back to these kinds of videos.

[@gabbyrhymz]

Getting an ad for skool after he said “I make ads for school” is diabolical😂

[@BeersHVAC]

The value per second in this video is incredibly high! Love it!

[@mybizneezjourney]

Wowowow! 😮 This is my mind-blowing! Sooo powerful! It's transformational! A BIG BIG thank you Alex! 😅

[@ericsondasilva1618]

So much info, if I apply one lesson for day I have to re watch this forever until I apply everything.

[@GageSampsonOfficial]

I absolutely love this content! It’s incredibly helpful and the value you provide with each video just keeps increasing. Alex you truly practice what you preach.

[@manumiu]

"Volume negates luck!" That's all you need to know about marketing.

[@RobertAltizer]

Thanks for all the long-form

[@chaitralimagare1173]

I swear to god, I've seen his videos so much in the last month or so and this is the first time I have paid attention to the value equation

[@Pyrrhonian]

Yeah every once in a while I feel I better understand and aspect of it with more depth

[@CabeJefferies]

I feel like I just handed in my homework and got told to do it all again. This guy sets the bar high 😅

[@KlaasVictor]

1. Do epic stuff 2. Talk about what you did. 48:00

[@malyanamohamed]

The best video on marketing in youtube

[@trocycling1204]

15 minutes in and he summarized 4 years of failures. Trying to decide if I should be pissed at myself or relieved to finally understand.

[@cornevanzyl5880]

Not gunna lie, but the way you speed through content, makes it feel like you hit the slopes before recording this😂 loving the pacing and conten👌 I'm doing my PhD electrical engineering but you'll be surprised how many valuable lessons can be applied to doing and selling your research

[@nooneM22]

Let’s go baby achieve our dream in 20s ……………………….. You’ll get it one day

[@MrCoolplanes]

Holy shit. Sooooo much value. I loved this long one! Thanks!!