Brutally Honest Advice to Build Your Confidence

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Watch this next for more brutally honest advice: kzbin.info/www/bejne/op-VZaxme7V9ftE

[@taikodrummer1554]

This is one of the best videos you have made so far. Thank you.

[@SpencerDwight]

I got a lot of value from this, great perspectives on things, thank you!

[@_N0_0ne]

Thank you

[@mihaelkuzmec4715]

Alex thank you so much for this video, you made me see some things from directly different perspective.

[@Portia620]

You are right and as a woman a confident man is hot hot hot! 🥵.

[@fivestarsingh]

Very rare to find someone of this level of success, highly skilled in communication, and willing to share every secret/thought/piece of advice to the world.

[@Statikal]

And all we have to pay him is our attention, no money, it's free. 😊

[@sampagan10]

I know right? Its unbelievable Extremely generous

[@Nico-xi6gu]

@@Statikal It's not free. We pay our time on Earth.

[@SyreLikeAFire]

@Nico-xi6gu if you have better things to be doing with your time no one is stopping you… but a lot of people who watch Alex do so as it is the best use of our time and so the valueable information we get from his videos do feel like a bargain.

[@Father_Son_on_the_run]

You trade your time to earn value. There is profit in learning all of this information. Same as going to work, except your growing yourself not some company that is profiting of your time.

[@AlixxMalik]

“Until you win effort always goes unnoticed”

[@nifproptyltd7418]

But when do you actually win? Alex said you can win at anytime so we can just notice our own effort each day

[@karol_04]

​@@nifproptyltd7418the effort goes unnoticed by the majority of people until you reach the point which they define as success

[@JamieGardiner]

This resonated for me massively. Took me 7.5 years to even begin to start 'making it'

[@_reload72_94]

You win when you put in as much effort as possible and you don't quit​@@nifproptyltd7418

[@emperorvice]

you’re not posting enough good content akhi

[@harleyseelbinder]

The fear of regret should outweigh the fear of failure 👌

[@vnfazed]

Always.

[@gerogep3666]

Wisdom over wishful thinking. Sometimes, fear is the right answer. The modern 304s ain't loyal. 50% divorce rate. 80% of the time SHE files for divorce. 4% of women are virgins on their wedding night.

[@drxvv]

What if it doesn’t? How do you flip it?

[@harleyseelbinder]

@drxvv do the thing anyways, no matter what

[@mrbullmrbull]

Easy to say

[@schwizer6896]

Personally I think it's one of the most valuable videos I have seen so far on KZbin. To stop caring about other's opinion I will start writing yt comments.

[@bobbob-ww6od]

lets goooo 🚀🚀

[@MichelLedig]

thats a horrible comment you should stop doing it (testing your resilience)

[@jjhassy]

YOU SUCK DELETE THIS (testing your resilience)

[@mrbullmrbull]

What a looser (testing your resilience)

[@pablolopezgomez9658]

Absolutely go off, KING

[@Muhammad-bv4uu]

bro's arms are distracting me from his amazing advice

[@TexasCitizen]

it happens 😂😂

[@AustynRich]

Love this quote, “don’t build confidence, build evidence.”

[@BubbaGumpShrimping42]

Alex is the hero we dont deserve

[@nicklima1779]

Jesus Christ is the hero we don't deserve. But that's Grace for you. Have a nice day.

[@emmanueldarshan6288]

@@nicklima1779 10000%

[@AyushKhadotra]

One of the Most Valueable 25-30 mins of the day.👑🕊️

[@marvin2678]

Only day ?

[@AyushKhadotra]

@@marvin2678 Yeah Chad, 5 and half hrs to the day and already finished Rec. Edit. How's your goin.🏋️

[@adammoye5978]

“Most of the excuses we give ourselves will only make for a more epic story” .. needed that.

[@simplycomplex7300]

Maybe one of my favorite videos from Alex - So much info consolidated into 25 minutes and very easy to understand.

[@tre414paid6]

I’ve watched this 3x and shared it with everybody. The amount of game he sharing in this should be illegal, he makes everything so practical.

[@sarpsays]

The part about infinite vs. finite games was amazing. That's such a profound way of framing it.

[@teethelowlife5879]

So f-ing nice to have someone who give it straight! No bs no gimmicks.

[@alexandrerighi]

Alex. Goddamn! This is so full with content that I had to pause a couple of times to digest it all. It could've been another long ass podcast for sure. The amount of insights here is priceless. We cannot thank you enough

[@TheRealTD_]

This was a masterclass video. So much value in just 25 minutes. The part about confidence coming as a result of evidence you’ve built really hit home.

[@pizzaandcookies]

This series of brutally advice is best thing to frame situations. Awesome. Keep going.

[@rowyeah456]

This is one of the best videos you've made in a while, the most impactful to me personally anyways, outside of business. Thank you Alex

[@braedenmoses]

What a great video man, no fluff, just results. Cheers

[@electric-io4ib]

Here are the key points : * Confidence comes from evidence, not the other way around (0:12 - 1:28). * Focus on effort, not the outcome (1:28 - 2:21). * The price of excellence has never been so low (2:21 - 3:11). * Don't be afraid of being humiliated (3:11 - 4:12). * Focus on the difference between your starting point and your progress, not on absolute numbers (4:12 - 5:02). * Building an audience takes time and consistent effort (5:02 - 6:23). * Focus on the controllables (6:23 - 7:22). * The ultimate win is framing things in a way that sets you up for success (7:22 - 9:22). * There are no shortcuts; success comes from hard work and perseverance (9:22 - 11:22). * Our minds are meaning-making machines; we can choose how to interpret our experiences (11:22 - 12:22). * Focus on the stories you will tell in the future, document your journey (12:22 - 14:18).

[@xiongbenjamin]

I just deleted all my motivational videos and replaced it with this one video. Before, I would watch motivational videos to cover the pain. Now I take these simple instructions to cure my depression.

[@cuddledog142]

8:00 - 8:34 is absolute gold. I’ve been tracking lagging metrics this whole time but now I realize I should be placing my value in leading metrics.

[@kosasable]

Your videos keep getting better and better! I am very grateful for you. Thank you!

[@RobertPlank]

This video really put the idea of 'building evidence for confidence' into perspective for me. I appreciate the raw honesty about starting from the bottom and working your way up. Thanks for sharing your journey and the importance of persistence.

[@VincentLegent]

Zero BS, full of value. Thank you Alex

[@ZachRana1]

This video is sooo good. So many pieces of wisdom I’m honestly shook. It’s inspiring knowing someone in their thirties can be this successful and wise

[@nickkoum777]

true inspiring Spot on! Confidence from evidence, walk before talk, prove it to yourself. Game's about consistent effort. Your character, the ultimate asset. Play on your terms. 💪

[@nikosogamias]

this video is amazing. this is actually better than a therapy session cuz it gives u so much more things to think about and stuff to journal about and figure yourself out

[@marvin2678]

Does therapy Work for you

[@williamsonnie9935]

Damn Alex!! This is freaking GOLD!!! This goes so deep and has so much great information most people listening don’t even know what nuggets of gold this is… It’s said you don’t know what you don’t know… LOVE THE CONTENT!

[@nazeaf]

I will never forget the way you have helped me building my business Alex. Your audiobook, your hardbook, your podcasts, your KZbin videos.. Thank you 🙏🏻

[@TheSalesOperator]

Best video you have dropped yet IMO. So much knowledge and thought provoking statements in such a short amount of time.

[@thomashowe5374]

Just discovered ALEX. Definitely one of my favorite dudes to listen to real down earth fella.

[@tds7078]

6:43 is how I’ve always felt about life and self-progress and you articulated it perfectly.

[@LouisHackett]

Alex, thank you for teaching with such brutal honesty. This has already got me thinking a lot and ready to move forward with Focus. Thanks!

[@alexjulius69]

I'm running 3 YT shorts channels, this quite literally spoke to my soul. Insanely valuable shit right here.

[@bv-im1fg]

thank you for jumping right into it, no long intro

[@VinceG.]

Holy shit, Alex thank you for spitting nothing but FACTS the ENTIRE video, proud of your success and thank you for being a role model for students

[@paulkoch1611]

That video literally saved my month. Hustled more than ever before 90-100h/W min. At some point you are thinking about leaving the track an fall for the the grass is greener on the other side trap. Videos like that inspire me to keep pushing and do not lie to myself. Exactly nailed the pain points at my current stage. Greetings from Germany. Thanks Alex

[@addyfury]

Thanks man !!!! this video has served as a reminder for me how far I have come....what alll i have discovered!!

[@Ashh_Man]

Wow ,He breaks down life into first principles and that really hits the point home

[@olumideaiyedun2547]

This is speaking to me. Thanks Alex -- you're the gift that keeps on giving

[@czacruz4746]

Hormozi, giving away gems to anyone who cares to listen, I respect that

[@wwtraviswhisson]

This vid had a lot of thoughts I was thinking about but clearly nailed it down. Thanks.

[@vidmxr]

I’ve been in this low esteem rut almost all my life given i’m soon gonna turn 18 and I’m heavily surrounded by a ton of shit pulling me down from even making an effort to improve myself. These past 2 years I’ve realized i’ve been putting all my time and work to totally wrong measures to earn myself self confidence like putting up a ton of facades but this guy here DID show me the right path to chase after building solid evidences for yourself to be proud about. absolutely phenomenal content.

[@pahriz]

Build evidence! I say something similar all the time. For example, I have a gut and I've been working out all year. People at work laugh when I tell them in going to the gym, I never get butthurt because I just laugh and tell them to join me whenever they'd like. Invariably, they just look at me... and I find it hilarious. Gut and all, wearing shorts and a tee I look huge ... like a powerlifter with a small gut. All that tk say, once you do the work, and keep doing the work, no one can shake you.... people will laugh at you and you will laugh, literally... and best of all, they look like foos

[@leventesimon5659]

this is probably the greatest video I’ve ever watched on KZbin, thank you Mozi

[@edgarallenjoe]

So many things I've been struggling with addressed in this video, and that's ok. I enjoy a lot of your content, but for me this is the absolute best piece to date. I plan on consuming this over and over as part of my morning routine for the foreseeable future.

[@luizwoischny695]

I can not emphasise enough, how enormous inspiring and truly helpful your videos are! I am at one of my lowest points in life so far (age 21) and for some reason I just have the inner knowledge, that some day it’ll be worth it. And I just gotta figure out the “how”. Even though anyone else is telling me otherwise and doubting me… YOUR Videos are really providing the kind of help I am looking for and your tips and your story is so so helpful!!!! Please keep on doing! ❤ May God bless you and your wife

[@rthk8915]

Lez go buddy, we got this. We are different from these other people. We are different gravy. If u need someone to vent about, im all ears.

[@russeltiatoa649]

Alex is goated. I listen to this video on loop every day now and I'm seeing real life results. Hands down 1 of the best videos I've seen in awhile.

[@arigutman]

Great video, Alex, I respect you for your ability to just be raw, open and honest. That is what makes you a man. Most just cover it all up and act tough. I've learned through similar trials and errors of life that manhood stems from the ability to stumble, fall and like the man in the ring, get back up and continue the good fight while sharing the journey with others so they can learn from you.

[@MrFucius]

❤ this mindset stuff, whole reason I first started listening to you and Leila!!

[@OoOLithiumOoO]

Dude, this is heavy meta-level stuff. Wasn't expecting the video to turn out like this. Great content

[@Revolution_Collective]

Has to be some of the best advice ive heard in a long time! thank you!

[@user-mz3en4bn8m]

Absolutely love it, been documenting since 4 years, thank you for such great content

[@mikedewilde3843]

You are a God amongst men! We appreciate you more than you know. You are valued...

[@kasrashoughi7901]

bro I just turned 23 , and I thought okay im done hearing advice " its all the same any way " but bro u really opened my eyes on make being better your win rather than if you won or lost on any single day , I just started my own business basically 8 months ago and I dont know a lot of shit in it and theres a whole buncha losing in it and will be more because thats the nature of the business im in its based on probabilities too but focusing on the actions I take rather than the actual win or lose on any given day is the key thanks bro

[@sXxcashxXs]

I have to say this video really hit me. You are definetly someone I look up to. And I cannot say in words how grateful finding your content affected my life for the better. Thank you Alex for everything you’ve been sharing and teaching. You’re a gem to the community and future entrepreneur.

[@benedeknovak230]

I know Alex's team wom't read this, but I gotta express my gratitude for these videos. These 'Advice to my younger self' style videos are extremely helpful. Thanks for changing my mindset for the better!

[@1wasavi]

Probably one of the most important videos I have watched, thankyou

[@HiddenGardens]

Thanks Alex. I’ve had some challenges in my business the last couple months and I feel like a failure that I’m just scraping by paying rent. Then I remember that a year ago I was living under my ex girlfriend’s roof, and a year before that I was homeless. I’m crushing it.

[@_niktarmizi_]

Thank you so much for telling us the brutally honest life Alex. I needed it that. I will keep that in mind and use your wise advice from now on 🤝

[@shashankvchari900]

Hormozi- an absolute legend. Truly an inspiration

[@holybiscuits7714]

I honestly did not expect this video to be one of the most powerful i’ve ever watched when I clicked on it. I’m going to remember these ideas for a long time.

[@emekaudeogu]

So many frameworks. Worth watching again and again

[@Darkshine369]

Ok ngl this is the most motivating video I’ve ever seen. An absolute gold mine of solid advice. Thanks Alex

[@bradyvilhauer4445]

Dannnng KILLER edit for the heroes & villains part w Batman & joker Killer video both to Alex’s insane wisdom and the media team putting this together!

[@FizzyGravy]

Confidence comes from experience. Love this.

[@verat.6339]

Alex, I feel what you gone through have grown you into a philosopher. Great video!

[@abhishek07824]

Alex. Thank you so much for this. You’re changing lives.

[@christiancooper5467]

Thank you so much, Alex, for sharing your perspective. I want to play the game because I enjoy playing it, not because I desire status or the rewards it offers. They are a nice bonus. The moment I start playing, I've already won. The more I play, the more I win. The only failure is giving up. I'm willing to be inadequate; I'm willing to make mistakes because this is the only way I can learn. This is the only way I can improve. Let's get fully into it. There is still so much to process. I will rewatch this video for the next 30 days, take notes on it, and embody its lessons in my life. I already take action, but I need more action, and the things that are stopping me are the ones you mention in the video, afraid of being humiliated, afraid of seeming like a looser, but I'll be a true loser if I don't do more of it.

[@user-wd9qr3mq2r]

what do you do

[@alfredonieto4412]

Thanks Alex. You have so much wisdom, being such a young guy. Now I understand better the robust reasons behind it. Blessings and best wishes. Thanks for sharing all this.

[@MannyDaza]

Thank you Alex, really .. thank you man! You’re absolutely wonderful at inspiring hard work and winning! I could’ve have started my day a better way! Thank you again 🙏🏼

[@leapnlarry]

I wish i had listened to this when i was in my 20s-30s, im 60 now and still trying to make myself better. My take away from this is dont watch and measure the results, measure the effort and judge yourself on that, put in the reps! Love the hero’s and villains, analysis. Document your life when it sucks. Larry

[@rodneyjenkins6931]

Great summary, Larry. Only if youtube and this free-information giving personal development culture was available about 30 years ago.

[@DarzRojas]

So much great stuff here. I'm going to have to listen to it over and over again to fully integrate everything. While still making sure I take action

[@coachtinab125]

Just love how you explain things Alex. It's oddly reassuring to know that yep this part is hard, yep this part may suck but at least I know I am on the right track and that is pretty exciting to know that every day I get to play the game.

[@nova1536]

The best video i came across today. So much value in 25 minutes 🙌 I really needed this !

[@hitech_max]

This is the most dense motivational video per second of watching time than I have ever seen. Very smooth.

[@ShinobiEngineer]

YOU ARE MY BIGGEST SOURCE OF INSPIRATION IN THE LAST 2 YEARS. THANK YOU. 💪

[@drakewicker2999]

Literally saving years of reading books by listening to this guy. Absolutely solid and to the point. 💪🏻 this is how it is done

[@DFridrich]

Alex, you change lifestyles. Thanks SO much for this amazing content.

[@jalengonel]

I do not know how you exist. You have, at the very least, created an incentive structure for business success such that you continue to share such profound business, entrepreneurial , mental, health, and philosophical advice said in such simple words. I’ll fall off the band wagon every now and then from my ultimate goal, but it’s watching your videos as a guiding star that puts me back towards where I want to be. Thank you.

[@benjaminohlmann3535]

Thank you man! You're doing good stuff!!! But you already know that ;)

[@DuheSpeedShop]

Instant like! This man is speaking facts and I’m proof…just started social media a year ago and I’m sponsored by 10 companies and growing with 52k on insta, 40k on facebook, 5700 subs here! Confident is the key to everything

[@kenmonpittman]

No hero is a hero without an epic monster 👍🏾 This whole video as usual was nothing but Game changing advice... Thanks Alex

[@jmove6206]

Absolute gold bro. Thank you.

[@wiggins615]

Love this 100%, super motivational and straightforward. Thank you Alex!!

[@rthk8915]

Ok, that was just too much actually valuable knowledge in one video. Im taking notes for this.

[@ColinMroczko]

Incredible advice. Thank you for all of the amazing work.

[@mikail1026]

so much wisdom here and watching it once doesn't give justice

[@angelomendoza6894]

More of these please

[@chrh2929]

#1 Alex once again .I'm in this part of my life as we speak and it's hard but I know I won't and can't give up .

[@AbdulKneifed]

This video is literally a master piece. Genuinely learned and got reminded of so much

[@batuhankrbb]

I can relate to you so much and I’m super glad you’re putting these out there

[@vik98]

Thank you for creating this video

[@luxurytate8]

Alex is genuinely my goat. he doesn't know it yet but he's changed my life. and one day I'll let him know in person. love from South Africa 🇿🇦 . May Jehovah continue to watch over your kind self

[@annabanana4771]

These are all amazing pieces of advice. Very insightful and thought-provoking. Thank you for such truly interesting perspective.

[@KshitizDatta]

Terrific video. Absolute gold

[@m_hussain_mustafa]

Thank you Mr. Alex. I appreciate your content so much.

[@aktien4future]

Nice Video! We also look for improvement all the time. Much love from Germany!

[@HugoHamaoui]

Thank you Alex for the speech it is great and full of awareness, amen 🙏🏻 to this 💫

[@thegoofydragon7232]

I don't usually write comments on KZbin but I think this time it's necessary for me to express all my gratitude for this unexpectedly eye-opening video. Thank you.