Why New Opportunities Keep You Poor...

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@lightyagami6307]

Just work on your thumbnails please

[@oliver5086]

Why?? They are great​@@lightyagami6307

[@nelsoninno]

Thanks for all your videos Alex, I'm writing a book now and will most likely quote you once or twice :) Thanks for the knowledge, thanks for the wisdom!

[@LanceThorpe]

Do you still think people don’t need a morning ritual? Is money really what you need? You look dead my man and you’re in your 30s. Prioritize your inner soul my dude

[@jrhawk0032]

Hey Alex thanks for the videos. I am a newer busienss owner, I am an accountant and I bought the business I was working for 2 years ago. Income has increased the last 2 years. My goal is to make $120k per year. I'm not too concerned about making more (aside from inflation adjusting). Any thoughts on stabilizing the business and just paying off the business debt/investing in a 401k?

[@JonathanFrost]

I hate Alex. He sees through all my BS.

[@ArmstrongCovington]

No doubt mate, Alex is an eye opener and a guru in what he does but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google search is who you need.

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson is much better.

[@ArmstrongCovington]

ɴᴏ ᴅᴏᴜʙᴛ ᴍᴀᴛᴇ, ᴀʟᴇx ɪꜱ ᴀɴ ᴇʏᴇ ᴏᴘᴇɴᴇʀ ᴀɴᴅ ᴀ ɢᴜʀᴜ ɪɴ ᴡʜᴀᴛ ʜᴇ ᴅᴏᴇꜱ ʙᴜᴛ ᴛʜᴇ ᴛʀᴜᴛʜ ɪꜱ “ɪꜰ ʏᴏᴜ’ʀᴇ ɢᴏɪɴɢ ᴛᴏ ᴡɪɴ ᴏᴠᴇʀ ᴛʜᴇ ᴇᴄᴏɴᴏᴍɪᴄᴀʟ ᴄʀɪꜱɪꜱ ᴛʜᴇɴ ʏᴏᴜ ɴᴇᴇᴅ ᴍᴏʀᴇ ᴛʜᴀɴ ᴊᴜꜱᴛ ᴛʜᴀᴛ. ᴅᴇᴀɴ ʜᴜʀꜱᴛ ᴛʜᴏᴍᴘꜱᴏɴ ᴠɪᴀ ɢᴏᴏɢʟᴇ ꜱᴇᴀʀᴄʜ ɪꜱ ᴡʜᴏ ʏᴏᴜ ɴᴇᴇᴅ.

[@wisdomboy-q1l]

No doubt mate, Alex is an eye opener and a guru in what he does but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google search is who you need.

[@Antoine.Michellanglet]

@@wisdomboy-q1lI really doubt about this

[@RachelBrennerReal]

Hidden Manifestation by Oliver Mercer (thank me later)

[@DreamChaser-l6v]

Creating wealth entails establishing positive routines, such as consistently setting aside funds at regular intervals for sound investments. Financial management is a vital subject that many avoid, often leading to future regrets. I wish everyone reading this the best of luck in achieving success!

[@HunterWeldon]

You're right

[@HunterWeldon]

Starting crypto trade was the best decision I ever made

[@DoroDeejarh]

speaking of crypto trading I know I am blessed if not I wouldn't have met someone who is as spectacular as mrs Caitlin albrecht

[@DoroDeejarh]

The very first time i tried, i invested $2000 and after a week, i received $19000. That really helps me a lot to pay up bills

[@Setter.yop66]

As a beginner investor, it's essential for you to have a mentor to keep you accountable. My self, I'm guided by Caitlin Albrecht. A widely known crypto consultant

[@collinrutherford2324]

Data without actionable insights is noise, not signal, great advice.

[@wisdomboy-q1l]

No doubt mate, Alex is an eye opener and a guru in what he does but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google search is who you need.

[@wisdomboy-q1l]

Via Google

[@wisdomboy-q1l]

No doubt mate, Alex is an eye opener and a guru in what he does but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google is who you need.

[@wisdomboy-q1l]

No doubt mate, Alex is an eye opener but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google is who you need.

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.

[@AmaZaneChannel]

This is EXACTLY what I needed to hear at this moment. This is crazy. 🙏

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.hd

[@BzrKGamingHQ]

Sending this to all my friends who still don’t realize this after 20+ years of “building 2384 different companies”

[@Corehardstyle472]

Don't bother, they don't want it bad enough.

[@RealEstateWithEphraim]

Don’t bother bro

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.

[@TheChrissLV]

That's me. 😭

[@Cartoon_anime76]

00:03 Focus on solving problems over chasing opportunities. 02:14 Focus on addressing problems, not just opportunities. 04:05 Balancing present and future priorities is key for visionary entrepreneurs. 05:53 Prioritize solving problems to grow your business 07:51 Focus on solving daily business problems to drive growth. 10:01 Target discussions towards behavior change 12:20 Identify problems and missed opportunities with data 14:27 Solving problems leads to business growth 16:20 Bold decision-making is key for business success 18:13 Take time to reflect before making decisions 19:53 Fix onboarding process to increase profits Good luck everybody

[@EdLove]

Thanks, I wish EVERY video producer had summaries like this! It would 10x the audience. There are so many great videos, and most people can't watch more than a few every day. Thanks again from down under!

[@fireket]

Which IA did you use?

[@prestonparker2839]

One thing I constantly notice is how often common sense sells.

[@Madchris8828]

Which is wild because few people have any these days 😂

[@edheldude]

The worse the collapse is going, the better the opportunities for the truth. The bar is really low. People literally earn a good living telling others what to eat, to not overeat, and to remember to exercise. Soon you can make millions telling people to brush their teeth and how to wear a shirt.

[@TerpkeZ]

@@edheldude dang i never thought about this. This is genuinely true

[@MyTeaConnection]

Supply and demand lol

[@knowealth]

You need to be remembered more than you need to be taught

[@MichaelBrunecz]

Alex. I've seen you post about this before on your other socials and want you to know I've taken this particular advice very seriously Since going full time on my side hustle I've had multiple opportunities cross my plate that were better than my previous full time positions and turning them away has been hard, but it is keeping me locked in. Thanks for your free advice

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.y

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.vv

[@Ajay_Cheema]

tl,dr: Confront the problems you're avoiding, ignore the shiny objects. Love the deep content, Alex. God bless you.

[@ArmstrongCovington]

No doubt mate, Alex is an eye opener and a guru in what he does but the truth is “If you’re going to win over the economical crisis then you need more than just that. Dean hurst Thompson via google search is who you need.

[@doublecheckityt]

I had an employee who constantly wanted to do new things. I always told him that I have limited resources and we need to maximize the existing services and develop our existing skills so we don’t grow to the point where all we get is 1 star reviews.

[@chrislee176]

Was the employee Elon Musk?

[@bradyvilhauer4445]

@@chrislee176HA what

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson via google is much better.a😊

[@thatjacinda]

I remember the first time I saw Alex in a Skool hat and nothing has felt right since. The divide between him and Leila has felt obvious.

[@davidmarkleach]

2 minutes in and already know this is a banger

[@IMRICCARDOMARTINS]

I love your content Alex huge fan , this video is good but you can really tell your energy , heart is not really into this video as much , your mind is else where your focus on making content is not there as it used to be

[@Someone-ct2ck]

This video was gold, he said in the video that he got distracted, and the video is about why he was distracted, so his heart is really there.

[@wisdomboy-q1l]

Alex is good but trust me Dean Hurst Thompson is much better.

[@wisdomboy-q1l]

Via Google

[@TOPGUNI2]

good morning Alex, can you give an explanation on how to find the problems and differentiate it from the opportunities, then if possible tie it to making us know the real business we are in, ...just like that vid you did about leads and you were saying you just don't know the real business you're in and you gave examples with your air BnB friend.....so can you plz make a vid or explain how to tie in both for maximum returns....thanks chief

[@Sautimarketin]

Giving this video a dislike so that the opps do not up their game

[@Marroquin4203]

I learned that Alex and Leila’s content isn’t a “listen in your car” kinda content, it’s definitely a “sit and write this down” kinda content.

[@TrentonErker]

“This is not a problem to be solved, it’s a dichotomy to be managed.”

[@ArmstrongCovington]

Alex is good but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Lok him up vi a go ogle

[@ArmstrongCovington]

Vi a Google

[@Someone-ct2ck]

For those of you wondering why this feels like exactly what you needed to hear, it's likely because this advice is tailored to him and that is what makes it relatable. We share similarities, or at least fall into the same category.

[@ArmstrongCovington]

Alex is good. No disrespect but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Via google

[@drinksavers3302]

I need you to help me get Drink Savers into every stadium in America and Breathable Bathrooms into every home and office in America. I’ve solved big problems but have little resources.

[@ArmstrongCovington]

Alex is good but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Vi a Google

[@gorkagarcia8715]

Too much product placement. At least, get a bookshelf and put them on it

[@Antoine.Michellanglet]

Seriously? The Guy cannot advertise a Little bit compare to the free value he gives us? You feel overwhelmed by the ads? ….. these Kind of advices is worth thousands of dollars, what are you talking about

[@thecasery9320]

I've overwhelmed my business partner and employees with new ideas constantly. Later to disappoint them when I decide it is not worth it. I will sit and think about my ideas now and work on my problems today. Thanks Alex

[@ArmstrongCovington]

Alex is good. No disrespect but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Lok him vi a go ogle

[@ArmstrongCovington]

Via google

[@jiujitsuismyoutlet]

Thank you Alex for all the videos lately on staying focused because by the time I finish one it gives me about a week of clarity …. and then I find the next shiny object on KZbin to research …. but then I see another one of your new videos reminding me about staying focused on the business. Almost as if you have walked this path before and know that you need to keep making videos like this because entrepreneurs like me are so keen to go “squirrel!!” At the slightest notice

[@r21d]

Correct example on where correlation does not equal causation. Like in f1, Red Bull are in troubles for they have a "cold war era windtunnel" that produces unreliable data.

[@Aedonius]

It's insane I LITERALLY JUST AFTER I HAD EXACT SAME EPIPHANY. The universe is wild to coordinate it like this

[@johnmadden8873]

This was absolutely life changing for me. 🙏🏼🙏🏼🙏🏼 As a veteran stabbing out into this whole new chapter of life and running my own business I can’t express enough how much this means to me. Truly from my heart. Thank you.

[@railtorail]

The obstacle is the way. - Marcus Aurelius.

[@ArmstrongCovington]

Alex is good but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Via google

[@theclipfather4631]

great video! but alex's face looks kinda changed

[@Raysandriches]

THIS! this stuff is what I signed up for! also: thank you! literally no-one else explains the stuff you explain in a way that makes sense, simplifies what seems complex& leaves one with actionable steps!

[@benjaminhartson3326]

Having a Skool pre roll served right before your video is true baller status.

[@Antoine.Michellanglet]

Man, you have been my main teacher for More than a year. Best teacher in the world. I am so grateful. Please just… keep teaching me. Still wanna learn More. Thanks a lot Alex!!

[@swimscape2499]

Im pretty new to the Hormozi fan club and this channel. I enjoy the long form content. The stuff I enjoy most is hearing about when you were broke. Im just starting my entrepreneur journey through my service side business. It's been a lot of fun and this channel has helped me in some ways. But some of the most helpful things are common sense/required things that no one really tells you about until after the fact. Im dumb dog, it doesn't mean I don't wanna learn.

[@topfirst6621]

Thank you Alex. My dropshipping business is actually working better for me

[@BrandOnVision]

Clean the kitchen before starting your next meal.

[@DarshaunSmithProductions]

Alex doesn't miss. I don't watch every video, but when i do tune in, it's always exactly what I needed to hear like Oracle from the matrix

[@Divyv520]

Hey Alex , very good video ! I was wondering if I can help you with more Quality Editing in your videos and make Highly Engaging Thumbnails which will help your videos to get more views and engagement . Please let me know what do you think ?

[@griffingibson4389]

I bring these talks up whenever i help my family manage their business and finances.

[@josephineknechtli2208]

to be fair i'm still catching up from the month of DAILY banger content - appreciate you, Leila and Team Acquisition !!

[@timorintamaki9628]

Does anyone else see Alex's beard and hair combination as a fuzzy circle from where Alex is talking? 😅

[@Mr.Speechy]

This perfectly encapsulates what is needed. Frequent reminders of the same thing. I didn’t know you haven’t created content for a while, it just goes to show you add so much value that it’s hard to contain and I need more revisits on the same topic.

[@arunpradhan7946]

Dude ... Are you kidding? I can't watch your contents in the same pace you upload ... What are you talking about...

[@sahilverma3397]

Hitting dislike so that my ops stay poor because of new opportunities.

[@Ujjawal_pratap_singh12345]

Thankyou dear for this masterpiece 😊

[@ArmstrongCovington]

Alex is good. No disrespect but trust me Dean hurst Thompson is better.

[@ArmstrongCovington]

Via googleb

[@natohammy2374]

Making less content definitely raised your contents value, thanks for this Alex!

[@tavo.needa_sip]

Started this journey to 50 billions dollars all because I played resident evil village (re8) and want to build an exact replica of Lady Dimitrescu’s castle (which from research on the internet is about 300M). I’m also going into the marines next month, goodluck to everybody!

[@dannysmith112]

Love these way better than the short form „rah rah“, more helpful for actual businesses

[@jrgenhjelseth3971]

Youre insane alex. Absolutly insane! You will be a person our grand children look back at. Straight value in each video. Love it! keep it up bro!!!!

[@janetwatson7358]

I can so appreciate your explanation of time allocation, present vs future.

[@rojasarruti]

Why and why do we have to sell whatever (or our services or products) to anyone or everyone?

[@JacobDybvig]

I should be listening to his wife instead bc i work on the current 2 wks and jump to the future and forget to make a plan to get there

[@GarrettGarman]

🎉 Your job is to avoid a company mortality event not to chase shiny objects!

[@thatjacinda]

I remember the first time I saw Alex in a Skool hat and nothing has felt right since. The divide between him and Leila has felt obvious.

This is one of the most important videos on the internets for entrepreneurs. Period.

[@staciheimbigner1842]

It’s like you are preaching directly to me!🤣

[@bradyvilhauer4445]

Flipping love the vulnerability from bro. I know Alex gets a lot of hate cause they think he’s in it for the courses or being a “guru” but I find him way dif. He’s clearly on a different page than the “buy my course” gurus. Anyone who doesn’t see that just sees surface level. I appreciate the content for sure Alex & team, it’s very encouraging for my business.

[@thatjacinda]

I feel like skool may have been a shiny object Leila may not have been onboard with.

[@thatjacinda]

I fear Alex has fallen victim to the “vision” of Skool.

[@KaranpalSingh-l3u]

Hey mozination, I can stop myself to write this down, I am not business owner yet, I am on bounded work permit where I hate to work because people there are driven, Getting into OG Alex’s mind helps me get ahead and win despite everything

[@omezikamugwa9942]

It wasn’t just you yelling at you…It was you yelling at me too 😂🤦‍♀️🙈

[@christinasanchez5513]

For a new business owner, like brand new, with maybe 30 customers, how do I know when to start running ads?

[@acemad1]

I need to hear your ideas on the upcoming market crash. They say it will hit harder than the one in 2008. Are you preparing yourself for it in any way?

[@poohead95streaker]

To sum up the video - prioritize fixing problems in current business over new opportunities as the existing business could turn to shet with neglect

[@miriamkwembe]

When people give me new ideas for my shop (you should already be having an online store, why don't you do events for the weekend, etc etc) I appreciate their caring hearts, I however do take a step at a time as a team of one. My now focus is leveraging the tourist inflow in my district to drive in store shopping for my business (instead of targeting a potential customer in a far unknown land) and I have only recently announced that I will do weekend events.

[@glennmorris25]

these videos are dubbed over, his real voice is a chipmunk voice

[@its_ot]

Reminds me of the Eisenhower Important vs Urgent distinction

[@SongwriterSandbox]

Keep talking about what you get heated about 👍🏼 Resonates.

[@Panathinaikos_G13]

Watching Alex videos because I am gonna open a business 😎

[@potato9832]

In animal terms, this can be explained with the beaver and the squirrel. The beaver works on one finite task. It dams up the river and then it is done. The squirrel works on infinite tasks. It gathers as many acorns as it can. It's never done.

[@GarrettGarman]

Sounds like the physics of progress. 🚀

[@ThrowBackZone]

Can we just agree that chasing missed opportunities is like running on a hamster wheel? 🐹

[@kevmeup]

on your cards one of them says video unavailable

[@Omahaneb6]

Welcome back! Your videos are so helpful

[@boykopetr1996]

Anyone else felt like Alex was furious at Leila/his team for nagging for his time and vented on us?

[@tiffanirenee1102]

Problems vs Missed Opportunities. LOVE IT

[@menoo-e9y]

watching these videos wont make you money, you have to take action.

[@acanadadream]

The green wall behind is on purpose?

[@repentedlife2816]

Such solid content here! Thanks Alex that was the kick in the ass I needed this morning

[@tutzmeister9446]

Hey man, tried signing up for one of the courses. I have to tell you that this was one of the worst sales reps with one of the worst scripts that I ever encountered. I love your content but this was just one of the worst experiences.

[@shahzadafezyab]

How to kill tiredness any short tips ?

[@matthewdgomes]

Hey Alex, thanks for these video!

[@dirtbikeplug]

those max bets in life is what I live for

[@schwefel]

Loved it. And stoked about your commitment

[@PetDKK]

Wow so well said! Thanks Alex!

[@R-cv5tv]

As an entrepreneur for 20 years I can say this is one of the best lessons young entrepreneurs can learn.

[@thogz777]

Yeah, 6:1 deep dive to meta feels right btw

[@BrendonBrown]

love your content! thanks for doing what you do

[@dhairyasheth6359]

To the feedback team: we love this type of content.

[@Mattspeak86]

This is great information! Thanks for sharing!!

[@fudochi-dojo1527]

I love going deep on one subject…everybody else is not doing it

[@matmiami8852]

I just got exposed. Thanks

[@zionoriah1249]

Thank you, Alex. Always.

[@chillydude9441]

the only thing left is to plug in your ideas

[@servandochavez1053]

I can’t check the first vudeo

[@chadlink8199]

the video needs more contrast in post production

[@Khaledmohamedm]

Deeper content is better

[@yeahhhhhhbuddy9899]

Thank you Alex ❤

[@pawe819]

Good observation !

[@AdrianPuiu]

I love how vulnerable you are and share you ups and downs with us. 🙏 can’t wait to come for the next workshop next year. 🎉

[@subbingcontent1980]

Just saved a problem