How To Build A Business That Makes You Rich

Want to SCALE your business? Go here: www.acquisitio...
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@Etchify]

I requested this! Thanks!

[@Shifthunder]

😊😊​@@Etchify

[@denverdsilva5587]

❤​@Shifthuuz&"&,[*gnder 😂😂😂

[@dgusepe]

I am in accounting. I have been avoiding hiring employees. Because I thought I am in a marketing business. And I did hit the wall in growth. Thank you Alex

[@keevinkb]

What did you do to recruit and also when you recruited new employees what is there role ? - to do more bookkeeping?

[@Hardgamer2008]

Just swapped all of my last ETH and swapped it into XAI65K. Already up a little bit. Unfortunately I have some other junk staked which won’t free up for a while. Still now I am on the train!

[@yadusolparterre]

Bot

[@highflyer23]

The last few minutes are gold. Be committed. Go all in

[@Manaye31]

Yesss I agreee

[@farukaydogan3435]

To summary 1. Understand what business you are actually in: mc donalds ceo said i am not in hamburger business i am in real estate business. Find out which critical criteria of your business that would unlock your ultimate potential +100 m and beyond 2. Focus on making that : when you find out the important thing. İt might be a very new problem, or something that you didn't expect if you just do that and put the work in you will make a generational wealth. 3. Dont get distracted: it might take years to solve that thing but when you do solve it on the other side of the wall a big chunk of gold is waitin for you. So stick with it and think about the advantages you will have over other entrepreneurs when you have a decade more experience in that industry.

[@matthewlakajev]

New to Hormozi: “Why is this dude yelling at me?” Hormozi OG: “He’s yelling at himself once again”

[@SeanMillerOfficial]

Alex will go down as one of the best entrepreneurs of our generation. This value is so so high. His ability to articulate business is unlike anyone I have ever learnt from and had been a huge influence on my life as an entrepreneur. See you at the top. I’m all in and have been for years .

[@speakingwithyasirkhan]

Had a similar thought with my public speaking training business. Thought it was about getting clients to become better speakers, but really it was about making others see them as credible. Nuanced but made a huge difference to how we market the business.

[@manuelaebensberger2326]

Oh interesting!

[@fireket]

You found a deeper pain/need in them! Thanks for sharing your experience. Very interesting 🎉

[@indishmarketer]

Alex, I usually sleep at this time, but I saw that you just published a video and decided to stay up and watch it. You're continuously dropping video after video, and I feel like I'm getting all the top-secret business knowledge and premium-quality coaching just from KZbin. Thanks, Alex

[@sAnnyguy]

And how much revenu you make?

[@ArianJH.Personal]

me same as you, i stayed up for Alex cause he is always beneficial and he always shows honesty! no filter at all and i always got upgraded after watching his content anywhere! ❤

[@manuelaebensberger2326]

Same

[@Aigentcy]

Get fat, you'll make it as a con artist

[@endless_entity]

that s what marketing is illusion xD, no offense

[@miltonhornet]

Wife: You seem to love this guy. You are always watching his stuff. I wonder why he's always wearing a cap, flannel plaid shirt over a tank top. Oh, that thing on his nose is new, isn't it... Me: Babe, you've just understood and described branding at its best, which is just one of the many things the guy is great at... Thank you for sharing your wisdom in business Alex ... Faith, passion, consistency, perseverance...

[@awildbecoming]

Alex is getting so giddy about this stuff, you can tell he's absolutely loving it.

[@ZayneTaber]

I've listened to you for a long time and sort of faded away but either I'm in a different spot or your content has exploded with golden nuggets. I can't stop listening. Thanks for all you put into making these videos happen.

[@jasonstallworth]

As a musician/small-time artist, this video is extremely helpful because I have a tendency to be more emotionally tied to my products (music and courses for guitarists) and have had a hard time seeing what the business truly is.

[@sultonbekrakhimov6623]

When this guy explained business growth with simple words - do better, more, new - I knew I was in the right source of information I am developer and recently was thinking about starting a team and open a business but then I realized I'm not good at mentoring beginner devs, I tried mentoring, then I saw my skills aren't that good to be team lead for big scale projects Now I'm working on improving my skills and creating knowledge base that I hope helps me to build the best team I want in future So yes it really was true, unless you're doing something better don't think about doing that thing in a bigger scale

[@jaquanreeves689]

You could Hire someone to lead that has the skills to do so then continue to learn and gain the tools you need to keep scaling your business

[@coachtinab125]

Lmao I freaking love the way you explain things Alex. The dating analogy for your business. That was perfect, had me literally laughing out loud. You're freaking awesome 🥰🫶🙏

[@alallya8]

I love how brilliant Alex when it comes to understanding the essential. He seemed to really values efficiency and effectivity, and saw marriage with the right person could be the vehicle. So much different than Orion the Psyc. who keeps teaching delulu aspect of men and lower down marriage and women's value, because he saw it from self centreness & his economic perspectives, and not like Alex who saw marriage as a methods and highly valueing Leila, and both build each other without exploitation. Out of topics, but always admire Alex deep understanding on things

[@priscabejjani4154]

I feel like Alex Hormozi and Steven He would get along great. “Why isn’t my business doing better?” “You’re a failure!” Except Alex is encouraging about it 😊

[@manuelaebensberger2326]

These always come at the perfect time! So much value in your content, stuff you don’t hear anywhere else, it’s insane. Grateful

[@ParkashBhil-mb1se]

Got in at XAI65K at $1 but will be holding it till $50. Even at that price market cap is reasonable for its tech.

[@Jake-bk4wh]

Never heard of that coin. What exchange do u use?

[@ultimusmox9456]

What tech? Why is it reasonable?

[@frostyplays949]

@@ultimusmox9456 these are bots, don't fall for it.

[@DrivenByLuckGaming]

Ben

[@DavidPerez-yt]

@@Jake-bk4whthis guy is a bot lol he’s fake

[@jaredwarner2451]

You’re on fire with these videos! Keep it comin.

[@Kosborneify]

"the guy who's beating you right now, he's just committed, he's just married to the business..." awesome and very funny at the same time! 😂

[@TheoriginalBMT]

Realizing I was in the recruiting and training business as a restaurant owner has been a game changer for me

[@victornaina]

Priceless content. It makes so much sense. Thank you for the teachings Alex.

[@jp.gaviria]

As someone who grew up with an absent father figure, could you do a tutorial on spotting good women? I think this lesson from you and your marriage would help people like me. Thank you for all your efforts and content. You do inspire to keep going even when the whole world seems to have stopped. Big hug from a younger brother out there.

[@Aryan.Biswas]

Yooo the "BYE-" is back!! Alex do that in every video please

[@stulip85]

People in the billboard business often think they’re in advertising when they’re really in commercial real estate.

[@arigutman]

Alex, thank you for all the tidbits of knowledge.. It has been enlightening and very useful.. Keep up the content that delivers results to all of us!

[@CDE424]

best educational video for business on the internet, keep it up Alex, you helped alot and heeps me on track as a 16 years old

[@SamianthaS]

I've learned so much from free content you and L put online. Thank you both so much

[@pirateslife4me]

Right?? I have an "Alex" AND a "Leila" folder of vids 😄

[@emotionalignition]

If I've learned anything over the years from Alex is that the grass always looks greener on the other side (cus there's 10 tonnes of manure you can't see yet). Glad I'm staying focused on chipping away at my brick wall every day.

[@JimOkun]

Alex, please put together a deeper dive on this topic. Really fascinating on identifying what business you’re really in and how to build it from there (ie talent recruiting for professional services). How do we get there and unlock that to grow.

[@dakotamays2310]

Tackling my brick walls now. Thanks for the clarity G

[@thogz777]

19:21 "I'm working leads" 😂😂

[@BulllhammerBusinessSolutions]

As a B2B business selling Alternative Finance at this point I am working on scaling my marketing and sales as of now I believe that’s the business however after watching this video Im wondering if a brick wall is going to emerge from the horizon when I go to the next level and actually I’m excited to see what that will be!

[@checo7464]

I love woman in the red dress segment😂 I do remember my single days and all the bs that went into peacocking. Im so grateful for the relationship Im in rn, she’s my rock bc she let me marry my current biz 👌 more solid advice from Alex

[@logancampbell5917]

The part about the cleaning business is exactly what I do. I had to double check we hadn’t met before because the details were eerie lol

[@donnationgco]

As an artist, this really resonated with me :)) I thought freelancing was a business about illustrating, but as it is turning out, it's more the business of cold emails and proposals 😂

[@Growurbiz-fo4ch]

Great lessons in this video .. I'll recommend this video to that business owner who is fully stucked in his business 😕 just watch it and get your next move 📈👍

[@joshuacarmichael6703]

Thanks Alex. Insightful bas always and very practical. Keep up the good work!

[@PrettyBlackMoney]

The relationship analogy was spot on. Thank you for creating this video.

[@datenschutz_karl_pusch]

Just 🏃 and listen to this! That’s Alex it’s right now the stuff I need 🌺⭐️

[@j.carter3714]

Love it .. the vibes on this on were great! I appreciate you! Just finished 100 M offers book too!

[@shreditorjoe]

SO SO GOOD! Given me a big perspective shift & a lot more clarity on what my business ACTUALLY is, thank you

[@Blackworksart]

I had a cleaning business that I started because I liked to clean, and I liked making the customers happy with the results. I hated hiring and finding good employees to do the job. I started really disliking the business. I am now pursuing my dream of being an artist. Others seem to love my art, but I can’t figure out what problem I’m solving. What does an artist solve?

[@SteveCoughran]

Another good one for all of us entrepreneurs. Keep killing it, Alex! Such relatable content!

[@jay.luciano]

I swear the universe has its ways of doing things. Every single piece of content Alex has dropped, starting from $100M Offers book till today, couldn’t have come at the MOST PERFECT time. It’s like, I become aware of a constraint in my business or limiting belief… Shortly after Alex comes through with THE PERFECT SOLUTION TO MY EXACT PROBLEM!

[@ParkerBG]

Yeah ok

[@abdullahghazalah301]

It was a wild 20mins Wow Alex , I’ve heard it maybe a 1000 times.

[@steviemccallum]

brickwall / sledgehammer analogy is superb

[@AllThingsRelo]

Fire out of the booth!

[@Wealthust]

I loved it. Thank you for your hard work... you are amazing

[@codingoblin]

"some crack head lady on the side of the street" - that one caught me off guard 😂

[@pekkauser4078]

Im a simple man. I see an Alex Hormozi video. I CLICK

[@edseely2282]

Same 😂 I’m at the point where i don’t even look at the title of the video

[@timmyhassett]

This is better than any business degree

[@Uncommony]

Consuming all this info is great but please take action and be intentional. Stay Uncommon!

[@KristenFish]

9:18 Great book recommendation. How do we get a glimpse at the rest of your book shelf? Would love to know. 👀

[@manuelaebensberger2326]

Same

[@giovonnidalton3125]

I concur.

[@davidb.2932]

Key Action Items • 00:01:41 Identify the true nature of the business you are in, beyond the perceived or initial understanding • 00:13:07 Recognize the key constraints or 'big hairy problems' that are limiting the growth and enterprise value of your business • 00:13:44 Mentally envision the potential reward for solving the core problem, and be willing to commit resources and sustained effort to break through the 'concrete wall' • 00:20:35 Commit fully to your core business, avoid distractions or potential opportunities that divert focus and effort • 00:21:33 Zoom out and set long-term goals, being willing to put in years of effort if necessary to achieve desired success

[@thecitiots]

I love the creative advertising with the nose piece.

[@BlueCollarOptions]

I can not think of a good business idea to save my life. If I had a good idea. I'd go for it. I'm just spinning my wheels. I'm stuck.

[@eddycoms]

Start by figuring out what you’re good at . And continue to sharpen that skill

[@ssj_shep]

A bit of unsolicited advice: try and look for problems that other businesses/people are solving that you think you could do a better job of solving. This is what helped me figure out what business I wanted to start.

[@randomname2366]

Sorry but that is a lie. Your just afraid. Pick one of your top three ideas and go for it for at least three years.

[@SynergeticWarriors]

What do you feel you would need to get more clarity on this ?

[@Marco-vu2er]

the time you're wasting trying to find the perfect idea, is time you're losing not getting better at running businesses. Just solve specific problems and go from there

[@zumbavault]

Customers should know what is different in your brand Understand & analyse what you earn by doing it and decide

[@Itsmeyourfriend84]

ALEX, MAN!! I FU**ING NEEDED IT TO HEAR THAT!!! I love you man! I really appreciate you! GOAT!

[@El_Diablo_12]

5:20 figure out what your business is really about. Software is most often constrained by product. It tends to sell itself if it’s a real problem for businesses 12:40, 17:00 the bigger the problem the bigger the payoff 19:30 don’t date your business, get married to it 21:20 if I just keep swinging at this big thick massive boring gray wall. I will unlock all the wealth I could’ve ever wanted

[@joaquindimagic6437]

Hi Alex!!! I think it would be amazing if you could make a system or teach us how to find the constraint in our business

[@richsace]

Thanks Alex & Leila ❤❤❤ awesome content 👏🏼 💯

[@russellyonga5642]

Waouh really love your content... Your the best... Please I have a suggestion, can please create a video on how you will start from 0 show your process on how you will acquire customers, how you will create your offer, funnels, how you will outreach please... Your the God in this niche really appreciate your content

[@abhiamalsadia]

The ending was gold.

[@vallyndi9693]

THANK YOU, BROTHER! ❤

[@blackpang23]

Alex is so good it took me 10 minutes to realize he's talking to himself

[@carson12515]

“I’m working leads!”🤣

[@victoriheanacho3132]

Can make more videos on these business types 😮 It's a big eye opener for me, I've never heard about it before

[@victoriheanacho3132]

@AlexHormozi30 You scammers are here too 🤦

[@KlaasVictor]

What a great metaphor!! I will marry my business 😊

[@WealthroneRacing]

Pure gold. Thank you Alex!

[@Mahmoodbanafe]

Alex is probably the first person to say he has more time after marriage than before. Kudos

[@El_Diablo_12]

This video is gonna make me $50,000,000 I think

[@Sully_one]

Im in graphic design services, and sometimes I think business owners really don't care how does their business looks and feels to their clients How can I sell something that people don't even care about? Funny thing is it's one of the first things that clients care about, is how the business looks and feels.

[@astru_at_you]

Brought the heat with this one. Awesome content 👏 👌 👍 🙌

[@Aieee007]

How would you approach the real business model behind old school brick and mortar businesses: - restaurants - construction - alcohol making( let’s say wine)

[@anatomybarfitnesscoaching]

That marriage vs dating analogy hits home!

[@kgomocolosaba6843]

As always, delivered like a master🙌🏽

[@djbasicjohnson]

One of your best videos in my oppinion

[@harmonicamanrandy]

I'm a musician and business owner of an LLC in the industry. What do you think about that genre of business?

[@kartersayles.]

I’m 20, recently moved states with some friends and ended up 6k in debt after being in between jobs, and having to get a car and do maintenance on it, any advice to get out of this hole I’m in? I’m working two jobs both at around 15/hr, getting 50-60 hours a week, and at this rate it’ll take a year and half to pay it all off, but I’m supposed to go back to school in a couple months. I’d love any advice.

[@Muhluri]

That dating analogy is perfect 🤣. Im definitely having a 'fling' with my business. I really don't want to commit

[@BoldandStrong777]

To all Content Creators, Always Remember "QUALITY always Beats QUANTITY.

[@BoldandStrong777]

@AlexHormozi30 Thank You

[@minoh_ohoh]

I love the wall metaphor

[@FaithplusFitness1]

Great video Alex! This really helped a lot!

[@antonetwas2415]

nice video magic to elongate the boom-arm 👀

[@SuccessSignsChannel]

Wow. Man you full of wisdom God bless you. You need to get married to your business

[@IanRamon]

business marriage analogy is awesome! Stop dating your business and get married to it :))) Thank you Alex! in another perspective i will write what i realised recently. most humans marry other people while giving up their dreams, instead of getting married with their own dreams. So i will not get married with another person and divorce my dreams, but my life partner has same direction and enjoy the joruney together.

[@mustakeem88]

XAI65K and Sauce Turbo will be huge.

[@RealSimGear]

Your best analogy yet bro! 😂😂😂

[@sukithemoon]

Crazy value in this video. 🔥

[@victoragbontean5148]

Physique looking nice bro

[@MexicoRealEstatewithParrish]

Thanks for sharing Alex

[@Boqorka1]

Thanks alex

[@JakubModroczki]

I just have a question for Alex (that I know he is not going to reply to my comment but I am going to ask anyway, because maybe someone else can answer it) How do you know which business is "the one" ? I have to admit, that I am kinda flirting with a different businesses, I'm making some money (still not impressive enough), but how do I choose the right one to go all in on? Also I just don't know if it is possible to become really huge in other part of the world than USA, because there are many many companies that made it thanks to being in USA and if they weren't in the USA the would probably not be worth 100M+ in my opinion, so should I move somehow to bigger market? Thank you!

[@rqselfmastery]

“Get married to your business” that changed me I realized I was just dating my business

[@AustinMcLaren]

Gonna start a supplement company now

[@purpl3sales]

Appreciate you Alex 🙏

[@XoticLLC]

I really like to think of it as a barrier not a problem, but I love the video

[@janisgaisminss5428]

In what business are video makers, ad makers and landing page builders really in?

[@Ronges1]

Wow. That was insanely educational