Ali Malik - Marketing Professional and Brand Management Enthusiast

Ali Malik, a digital marketing expert, is currently the marketing manager at Embark, Canada's education savings company with over $6 billion in assets under management in RESP funds. He moved to Canada in December 2018 and has a background in electronic engineering and an MBA. Initially seeking similar roles to his previous position as a brand manager at Bayer in Pakistan, Ali shifted to digital marketing due to regional job distributions in Canada. He now focuses on strategic marketing, managing various campaigns across different channels like Instagram and Google ads. Additionally, Ali has become involved with Canadian immigration, obtaining a consultant license to ensure ethical practice. He emphasizes the importance of adapting to tools like AI to remain relevant in the evolving digital marketing landscape.

[@EastMeetsWestPakistaniPro]

Great Interview and concise!