Aligning the Dots... The Secret to Grow Any Business | Philippe Bouissou | TEDxYoungstown

[@WarrenSpiwak]

Incredible message right here for ANYONE in SALES or LEADING a company. After seeing this video, I was able to get a copy of his book...and it's great! Eye opening message here...and something that will allow you to apply it immediately. Thank you, Philippe for sharing this message...and thank you TedX for making it accessible to all of us.

[@GeraldLovatt]

I had the pleasure of meeting Dr. Philippe Bouissou at a recent holiday event. Already engaged in a discussion on challenges faced by high-tech startups, Philippe effortlessly joined in, and our conversation turned into an unexpected masterclass in business growth. Little did I know that I was chatting with the expert behind this incredible TED Talk. Philippe offered insights that resonated deeply with my experiences and those of my colleagues. What struck me most was his humility; he expertly navigated the conversation without revealing his identity until the very end. It was like having a discussion with a seasoned colleague who genuinely cared about driving success. His talk introduces a groundbreaking methodology for business growth, and after my impromptu chat with him, I can attest to his mastery. Philippe is not just knowledgeable but also incredibly approachable, making our conversation feel like I had been collaborating with him for years.

[@PunyVoice]

I have known Philippe for many years. The "Aligning the Dots" playbook is the clearest enunciation of the key guideposts to building a sustainable growth engine. Truly intelligent people deconstruct complex concepts into their basic foundational elements for all to understand (as opposed to typical business prophets who complicate things with jargon and useless acronyms). This TED talk is a great public service!

[@chrisshipley6349]

Nothing makes the importance of alignment more clear than a sky jump without a parachutte. It's a great metaphor for building a company and Philippe delivers that message masterfully.

[@jeffdekleijn5775]

Philippe brings a clear and straightforward message that is much needed for many entrepreneurs. His talk is also an excellent therapy against vertigo.

[@DanielMangena]

Hahaha "Et Voila" - Great points that I am definitely going to implement these points, Merci!

[@ClaudeEzran]

Excellent talk! Philippe Bouissou made alignment truly memorable! The important concepts are clearly explained

[@TaraLaFonGooch]

Such a powerful talk!! Wow!

[@kaleidagroup]

Only a physicist with vc scars can deliver this refreshing and insightful speech. Gives me the urge to go back to my own physics root to reexamine what I do with startups I support now. This clip is just the exec summary. Highly recommend folks to read the book in its entirety.

[@maximepruv2688]

Excellent presentation, Philippe! Highly informative and skillfully delivered.

[@jancavelle457]

Great talk - and wow what a video at the end... won't forget that in a hurry!

[@MarkSherman-j6b]

I really liked Philippe's TEDTalk - the jewel bearings, parachuter, and alignment really resonated with me.

[@JessicaHsieh-b6u]

Great talk from such an inspiring leader!

[@askradar_ai]

A powerful (and very memorable!) talk! How you unpack the power of the four axises of alignment with simplicity and clarity hits the target perfectly, dare I say.

[@martinawagner7873]

Love it.. yea, only aligning the dots afterwards is possible❤️‍🔥💯❤️‍🔥

[@JourneywithAndre]

Great presentation ! Je confesse que moi aussi je suis fasciné par les horloges et montres mécaniques. Engineering and Craftsmanship at their best !

[@naturalresilience]

Fantastic presentation

[@TedRubin]

Well done Philippe. Stay focused.

[@rudyburger4428]

wow - what a powerful talk! Let's hear it for alignment!

[@MarcHonorof]

Great presentation about Alighning the Dots...now let's go execute!

[@rickgt]

Excellent talk. Both entertaining and informative. Highly recommend.

[@tobra111]

Brilliant 👏

[@DominiqueDHinnin]

Great speech ! It teaches very useful lessons. Thank you Philippe

[@sixfigurenap]

Amazing 🎉

[@TheProveItGuy]

Great insights 😀

[@Rachel-e9b7y]

Loved Phillipe engaging in every level !

[@MonicaSchreiber-j3d]

What a great TED Talk. Philippe breaks down the keys to company growth in such an accessible, interesting and compelling way. I watched it twice!

[@davidrusen9938]

15:34 Well done, M Bouissou. Four crucial points. Clearly identified and illustrated. Like many important insights Phillip’s principles of alignment seem obvious, even trivial. But, no. These days when you contact a vendor, you almost never promptly and logically communicate your need, are understood, find the exact right product , etc. Eg Consider your last call to your Internet provider when it was down. Eg 2. Phone any pharmacy and try to receive the right medication. Worst of all: Eg 3 call the doctor and try to promptly and easily get an opinion and correct advice. Thanks to Philippe, now we understand the exact nodal points where these people are failing us. Through Philippe Bouissou‘s principles we know how to deliver a product to gain satisfied customers. In his next presentation, maybe Philippe can help us solve the problem of a provider who doesn’t give a damn whether you were satisfied: ie Captive markets. Pharmacies, medical clinics, insurance companies… In fact, most vendors don’t really need or try to please you. They trap you in an inescapable arrangement, then lose all interest in pleasing you. You know who they are. These are the companies who answer “your call is important to us…“… Then go on to prove the call is NOT important. David R

[@intizarhussain299]

D

[@nahidparves872]

❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤😂😂😂😂🎉🎉🎉🎉🎉❤❤❤❤

[@karendwyerthemscoach9597]

Fabulous talk. Congrats!

[@AdrienBouissou-l2l]

Great talk!

[@joynetix]

Brilliant!

[@genoseurope]

Utterly clear message for anyone trying to drive business from someone who has been there, done that. Wouldn’t bet my business on me hitting that net though! 😂

[@cjarvis0903]

Merci, Philippe! Understanding our customers’ needs and wants, and communicating with them properly, cannot be overstated. Your 4 axis are brilliant.

[@GuyNirpaz1]

Excellent talk

[@tnetwork1]

First class talk

[@janedonnelly111]

Fantastic Phillipe, so insightful 🙏

[@annebouissou145]

it was an exciting and very informative conference, thank you very much! ! Anne B

[@WillMcCutcheon]

Very relevant information, simply delivered.

[@WholisticFitnessNY]

Amazing

[@thebrettdscott]

Amazing insights. A different way of understanding business success!

[@jasminekaffle2248]

h 0:07

[@kristineflorescunanan]

Absolutely worthwhile to watch! This is an incredible talk Philippe. How crucial it is for businesses to establish a genuine connection with their target market. The term for this connection is "alignment," and it's all about ensuring that a company's goals and strategies perfectly align with the needs and preferences of its customers. When a business achieves this alignment, it means they truly understand their target market on a deep level. It's like creating a harmonious bond between the business and its target market, resulting in satisfied customers, unwavering loyalty, and, ultimately, remarkable success!

[@tarsemlal1271]

4:55 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

[@tarsemlal1271]

4:55 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

[@tarsemlal1271]

Kln mmn😊😊 😊 😊. 😊😊?😊😊n😊😊. 😊😊mm. N. Mm m.nn

[@tarsemlal1271]

Kln mmn😊😊 😊 😊. 😊😊?😊😊n😊😊. 😊😊mm. N. Mm m.nn 😊ok

[@tarsemlal1271]

😢😊😊😊😊😊😊

[@TheOfficialYoungHungerPodcast_]

An absolutely amazing talk 🙌🏼🙏🏼

[@griyasakses7436]

Thanks for sharing

[@nrnaimyt5040]

Great talk

[@cathalmccarthy-z2p]

Connecting the dots is so easy to say but sometimes hard to execute. Phillippe, you give an amazing model to take these words and allow people and companies to put into action.

[@cecilia7325]

Amazing TED Talk, Philippe! Your insights on growing any business were truly captivating and practical. I'm grateful for the inspiration and motivation, and can't wait to implement your strategies in my own business. Thank you Philipe!

[@katharinewolf]

Found this insightful from an incredible entrepreneur! 4 Alignment Principles (examples of good alignment): business and target market must be aligned - Claim/Pain: Your claim must align with customer pain (Geico, 15 min could save 15% on car insurance) - Message/Perception: Your message must align with customer perception (Nike, just do it) - Purchase/Sale: Way you sell must align with way your customers want to buy (Amazon one click purchase) - Delight/Offering: What you deliver must align with delight they expect (Cirque du Soleil)

[@alexbiale2046]

Alignment! I've worked alongside Philippe and can attest to the value of this message and playbook. Maintaining alignment between the internal teams and the target market is one of the most impactful things you can do to ensure success. Thank you for sharing your knowledge and expertise, Philippe!

[@NoelLacorte-ql2fo]

P

[@hamriduniya4997]

1😊

[@hamriduniya4997]

​@@NoelLacorte-ql2fois 🍎🤪😴🥰🥰🐭🙏💐😔😔

[@BaylanMegino]

You are speaking my language, Philippe! While I work with aligning your vision for self and your business, you are beautifully articulating how to bring that vision clearly to market :-) Your 4 axes are the sapphire bearings needed and positioned to maintain alignment in moving forward swiftly and consistently with your business as it grows and thrives. Bravo!

[@catxsaunders]

Well presented. Demonstrates a clear understanding and connection of business and the consumer journey and experiences whilst sharing the importance of alignment and action. Congratulation Phillippe on a great presentation

[@poraghasan3896]

😊😊😊😊😊😊😊😊😊😊😊

[@maheshkhatri148]

Known you with all your philosophies for almost a decade now, this is really conveys the gist of it wonderfully . Much awaited video !! Cheers

[@sumbulfawad1283]

Olklllllllllllllkllllllllllllllkllkkklllllkllllllllllllllllkll

[@sumbulfawad1283]

Lllllkllllllllllklllllllllllllllllklklllllkllllkllllllllkklllllll

[@sumbulfawad1283]

Lllll I'll l lllllkllllllllllklllllllllllllllllklklllllkllllkllllllllkklllllll ok olklllllllllllllkllllllllllllllkllkkklllllkllllllllllllllllkll ok look lkóokó ok I'll look llóóókooóóooóókóokk lo

[@GDada]

Very insightful. Thank you Philippe. Maybe the four alignment of the dots can be summarized in this way: A1 - Pain/Claim = Product (JTBD, product-market fit) A2 - Perception/Message = Positioning (messaging, clarity) A3 - Purchase/Sell = Buying experience (Removing friction ) A4 - Offering/Delight = Customer Experience (under-promise, overdeliver)

[@antonygordonLIVE]

Great content Philippe! Very helpful and well presented

[@AbigailToledo-df6ef]

Fhldjr 9n❤ udmpfñe p ododdibsñn8dqañnu k K Kzid 9174 ñfnokd

[@chaumartin]

Great talk Philippe! Thank you for guiding and reminding us of what should always be the priorities of a business, being aligned with it's market.

[@احمداحمد-ع3غ1ب]

زض ز ظ ظ ظ ظ

[@احمداحمد-ع3غ1ب]

زض ز ظ ظ ظ ظت

[@nguyen6a3nhatphong81]

@@احمداحمد-ع3غ1ب k. A. ?

[@abidayounas5946]

. or not but..oo. ,

[@eemoss]

🚀🚀🚀Brilliant presentation by Philippe! His book 'Aligning the Dots' is an essential read for entrepreneurs and business leaders, and I've read it several times myself. It introduces the "A4 Precision Alignment" methodology described at a high level in TED talk - a practical, data-driven approach to business growth. These concepts are incredibly useful guides for any entrepreneur aiming to rocket their business to new heights.

[@FBulfamante]

There is a quote attributed to Einstein: “If you can't explain it to a six year old, you don't understand it yourself.” I think you do an amazing job of taking a very complex methodology and explaining it so simply and elegantly. The 4 axis concept makes so much sense. Well done Philippe!

[@philippebouissou940]

It was such an amazing experience to be invited to share this powerful idea on the TED stage!

[@druefreeman439]

Brilliant talk by a brilliant man. I first met Philippe in the mountains of Costa Rica and have enjoyed many wonderful conversations since then in Silicon Valley. The 4-Alignments are such a clear and effective way to think about what any business needs to do to achieve growth.

[@AliAli-wh8it]

😂😂😂😂😂

[@giridevanathan4896]

Amazing talk!! Very well articulated on what an entrepreneur needs to focus every day. Ending was great and thrilling!! I glanced through his book and it was very helpful!!

[@elsafatte7517]

That’s so powerful Philippe! Great analogies and presentation! I love it. Connecting the dots… a sentence I always use when thinking of my personal professional growth. And you gave a new perspective to it! Thank you

[@sandrabouissou7519]

Extremely easy to understand for anyone! Loved the stories intertwined throughout the talk. Amazingly prepared and executed, I was engaged the whole time!

[@altabsk8193]

😮ii 😅😅😅😊😊

[@chrisgow8]

Great content! Very helpful and insightful

[@henrynothhaftjr.4342]

An incredibly insightful and more importantly instructive lecture that offers tremendous value to anyone involved in building a business. Philippe is an accomplished businessperson (having worked directly for Steve Jobs), entrepreneur, and investor, whose methodologies for achieving alignment and unlocking growth are not based on B-school theory but on real-world experience. Can't wait to read his book.

[@لارالارا-ب5ط4ظ]

ضضشششششششششششششششش

[@RhysWilliams-p3w]

Great talk Philippe! Love the message re alignment! You are one of the best practitioners around driving alignment, so this message is particularly impactful. Also, love the skydiving video!

[@davidrusen9938]

A wonderful, concise presentation of some conceptual innovations, along with emphasis on what must be classical business orthodoxy. Never enough reminders of the bedrock principles. In my world (medicine) you learn very early to light up your thoughts, so to speak. In fact, to some extent, the medical ethics specifies, some of the approaches advocated by Philippe Bouissou.… And also mandates, improve it by maintaining ongoing written records of the process.

[@ricktocquigny7112]

It's 6:30 am on Monday morning in Austin, Texas. What are we going to do differently to grow and prosper? Get started by aligning yourself with your customers. Then constantly sharpen that alignment. Practice what Philippe has to say. We have applied his principles and our company is growing T2D3.

[@user-nr6nl6jz6w]

❤❤❤❤❤❤😂

[@bouissoup]

Such a clear and skilled talk, expressed with simplicity and logic. This talk is undoubtedly a must-watch for anyone seeking to thrive in the evolving world of business. Congratulations Philippe!

[@TheFlockMom]

AMAZING talk. And the video at the end was THRILLING!

[@tnetwork1]

Agree

[@زهراءالجابري-ط3و]

​@thinknetwork3614 ١١ضجج1ضضضججضض1٠٠جض٠٠ج١$؛p❤p❤❤❤❤❤} qlql😊lp

[@صفاء-ك2ي]

😊

[@sohasohaib1828]

​@@صفاء-ك2ي9im njhgnyyttuh ggtr vffb

[@ابنعيسى-ك3ش]

وكانت ❤❤

[@king07-v7u]

❤❤❤

[@MelissaWidner]

Great talk! Engaging with a lot of great advice!

[@tnetwork1]

Agree

[@sonaabdellateif5221]

اللهم صل وسلم وبارك على سيدنا ونبينا وحبيبنا محمد عم

[@smithbassist]

An inventive and captivating talk by a brilliant mind. Would highly recommend checking it out regardless of what industry you're in. Congratulations Philippe! ~Hamish Smith

[@Alfa..gerrero]

Google siempre me bota asia aca

[@هاشمنعيم-ش4س]

❤❤❤😂❤❤❤❤❤❤😊

[@AhmedKareem-vu9ug]

Apparently loop

[@GamNguyen-iz2bg]

Xe ôtô

[@GulnaharBegum-cx9ze]

Ev

[@khamsao2880]

😢ເເຳຊລບ

[@DineshKumar-ce6sk]

N😅

[@ruthlessredbeard]

Such powerful CANCER 🗿🤏

[@justaddcooking8999]

Fantastic !

[@cucumber5221]

Amazing