All Great Channels Must Come to an End....Right? (Case Study)

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Күн бұрын

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@Faraz_khan0 2 ай бұрын

Glad that you touch upon this topic. I have always struggled with the thought of having a content business on KZbin for the next 10 years or so and it's honestly very hard to envision that when things are constantly changing at a rapid pace. With Blogging (used to be) and KZbin I've felt that these are the kind of opportunities that you take advantage of while you still can and make a good chunk of money, then invest that money somewhere more tangible and longer lasting, because you never knew which direction technology can take, the boom of AI is a great example, how it all of the sudden just decimated the blogging industry almost overnight. Would really appreciate if you could make a video on making a "5 year vision for a youtube channel". That will help us gain a lot more clarity and reassurance.

@selbermachenguru 2 ай бұрын

Another gem! THANK you! as usual, I have hit "repeat"....

@NolanFarms 2 ай бұрын

I was in for the entire video! What a good video idea and execution was on point! PS. Loved the intro! It brought some personality to the table right away!

@ChannelMakers 2 ай бұрын

Thanks Nolan! - Nathan

@TheBradfords 2 ай бұрын

Yall ar3 underrated. Yall do so much work for us

@davidthescottishvegan 2 ай бұрын

Hi Nathan and another fantastic video. Yes it is easy to go through periods when you want to quit KZbin. Love 🥰 the video and love ❤ Channel Makers.

@BushcraftExplorer 2 ай бұрын

I burned out on my genre. Deleted my old channel this morning, but enjoying my new channel that has so much more room for doing different things. Love it. KZbin is still lots of work, but I'm retired now and doing it at my own pace.

@ChannelMakers 2 ай бұрын

Wow! What a huge decision! Loving the content you make is so important!

@BushcraftExplorer 2 ай бұрын

@@ChannelMakers yes, but I didn’t make that decision lightly. I waited a year thinking about it before hitting delete. It’s a new season in my life, and sometimes you have to let go of the old to reach for the new… the next chapter in your life.

@lys_is_me 2 ай бұрын

Hi there Nathan 👋☺️ I had to take a break recently because I got sick and not only lost my voice, but all my energy in general. But I'm working on sliding back in now that I'm feeling better 😊❤

@ChannelMakers 2 ай бұрын

It's good to hear from you, and I'm glad you're feeling better!

@CouchPolyglot 2 ай бұрын

I have been creating content for over 4 years and it is a lot of fun, I also got to meet lots of people thanks to it and I feel like I was able to build a nice community, as well as learn about editing and other topics I had no clue about. At the same time though it can be frustrating when the numbers feel random or you feel like you create a great video and only a few people watch it, then you create one you feel is "meh" and it gets a lot more clicks 😅

@ChannelMakers 2 ай бұрын

It can be super frustrating! I started watching a great live stream on Nick Nimmin's channel with Darryl Eves and Darryl was sharing some great info related to those frustrations! I would highly recommend it!

@Sephiroth3000 2 ай бұрын

I believe channels have lifecycles. After a while, the algorithm just throws you in the garbage and promotes newer channels. Novelty is something people have always liked.

@ChannelMakers 2 ай бұрын

I agree with this. There are some creators who are able to continue to find new novelty, keeping them relevant. It seems like a difficult thing to do, but it's totally possible.

@dataflowc 2 ай бұрын

This is true, but also good. If yt didn't do this, we would still be seeing the sneezing panda and Charlie bit my finger videos. Good in their day, but boring now.

@ChannelMakers 2 ай бұрын

@@dataflowc ha! So true!

@GRUBB-MUDD 2 ай бұрын

Burnout is tuff, but its hard to get burnt out if you only post 1 vid a week, 100% of creators have thought about stopping or giving up. I guarentee it. You will have ups and downs. 3 VIDS A month is my goal, i do it ALL by myslef.

@yarmuhammadswati3565 2 ай бұрын

Bada jabardast video aur bahut Hi pyara bahut hi acchi video aur bahut hi majedar kism ki video bahut jabardast direction aur bahut hi achcha❤❤❤

@learningtogetheredu 2 ай бұрын

Let's keep pushing and don't give up. Let learn what we need to learn everyday. Every journey has it's own challenges

@ChannelMakers 2 ай бұрын

Thanks for the positive comment! We're so glad you're here!

@newpianotutorials Ай бұрын

I'm very pleased you made this video - you touch upon a lot of things rarely discussed. As someone else mentioned in the comments, channels definitely have lifecycles. This one is over 10 years old now, and had a boom period in 2017-2020, then has slowly declined in views ever since. I just want to let people know who may feel that they are in the same position, it's not necessarily you. I have created other NEW channels since which are booming and doing just as well as this one did, but the content is pretty much the same, definitely the same quality, no better no worse. It's just that over a 10 year period, along the way you collect a lot of dead wood, a lot of empty subs (especially from a tutorial or how to channel). There comes a point where to push a video out to over a million subs and a lot of them don't click, KZbin doesn't continue to push your video, whereas with a new channel the fresh subs will be more engaged and more active. This channel still ticks along nicely and I enjoy making content for it, but my advice to any professional creators would be to keep making fresh channels every 3 or 4 years, and have them as back ups ready to go when the main channel starts flagging.

@ChannelMakers Ай бұрын

I just saw your comment! Thanks for sharing your experience! If you don't mind me asking, what are/were your monetization strategies on this channel?

@newpianotutorials Ай бұрын

@@ChannelMakers Can you send me an email and I'll let you know?

@Phillingood 2 ай бұрын

I've only just started my KZbin journey. Even though I'm old I believe I can and will adapt to changes... Old dog and all that! At the moment I'm doing it for fun and the experience, and I hope when I get fame and fortune (in my dreams) I will just slow down adapt and not quit.

@ChannelMakers 2 ай бұрын

It sounds like you've got a great plan!

@JeremyRichards388 2 ай бұрын

I enjoy your video content, Nathan good job

@ChannelMakers 2 ай бұрын

Thanks Jeremy! - Nathan

@AliexFolgueira 2 ай бұрын

So if KZbin algo follows the audience how come they decided to extra push shorts? At the detriment of long form?????

@ChannelMakers 2 ай бұрын

KZbin as a platform has 1 goal....$$$$$. They will try and push people to what will earn them the most money. In the case of shorts they were trying to gain marketshare of the short form content space and so it was important for them to redirect views to shorts. Again, more of a long-term play for $$$$. A lot of times creators and KZbin are aligned in their goals, but not always.

@tube-master 2 ай бұрын

The new haircut makes you younger 👌thanks for doing this research and also sharing the conclusion with us 🙏

@ChannelMakers 2 ай бұрын

💇 Thanks! I love your channel goal! I'm excited to see you hit that goal!

@gardenmagik Ай бұрын

I’ve been doing videos since February of 2008 (YT was only 2 1/2 years old!) and I had some life changing situations that made it almost impossible to find time to make vids. But a couple years ago I started being serious again about my vids. My channel is doing pretty good thankfully. I missed it so much! I love doing my garden videos!

@GRUBB-MUDD 2 ай бұрын

Did u see, 1.1 mil in 8 days on a LONG FORM, who said shorts kill your channel. Study the small guys

@leopardgeckotalk 2 ай бұрын

Been posting for 12 years and the last few years I’ve felt the burn out. But my channel doesn’t generate very much money or views anymore, so taking a break doesn’t feel like an option, feels like it’ll be the nail in the coffin for my channel.

@ChannelMakers 2 ай бұрын

Wow! 12 years is a long time! If you could change anything with your current channel situation, what would it be?

@leopardgeckotalk 2 ай бұрын

@@ChannelMakersI would just like to revive it, so I’m excited to make videos again and people are excited to watch them ☺️ but I’ve found the pet genre in general took a bit of a hit post-lockdown.

@ChannelMakers 2 ай бұрын

@@leopardgeckotalk That's really awesome that you still have the passion for it! I'm curious if a pivot to your content could help "reset" the channel giving you space to grow once again.

@GRUBB-MUDD 2 ай бұрын

6:00 --->me. I started w long form, went to shorts, got 330 mil views from shorts, now im going full time back to long form, and using shorts as sneak peaks

@ChannelMakers 2 ай бұрын

Love it!

@ibwendybASMR 2 ай бұрын

The algorithm hates me no matter what I do, or how good my video is!🤷🏼‍♀️

@sh-hdc 2 ай бұрын

Create New Channel

@AliexFolgueira 2 ай бұрын

Because all those big channels are algorithmic made

@DiabeticGameGuy 2 ай бұрын

Hey guys - This is an odd question, bud did you change editors for this video? It just felt different than past videos on your channel.

@ChannelMakers 2 ай бұрын

Nope! Just experimenting with different styles :) Good eye!

@Dancing_Alone_wRentals 2 ай бұрын

Pluming sewer lines is hard work, roofing in the full sun is hard.......Posting KZbins will never be hard work. Great job on the video.

@ChannelMakers 2 ай бұрын

Yep, there is a difference between grueling physical labor and running a Digital Marketing business :) They are both hard in very different ways!

@denalidtx 2 ай бұрын

Don't discard "mentally difficult" just because it's not "physically difficult". I've worked in the sun all day, but I've also concentrated on non-physical problems long enough to get fevers and headaches. Neither is easy.

@Dancing_Alone_wRentals 2 ай бұрын

@@denalidtx I would agree that neither is easy. Years ago prisoners were given hard labor but that didn't include desk jobs. Even the 13th Amendment references hard labor. Posting videos off your Iphone and worrying that you won't get enough views to make a living.....just isn't going to ever compare. ( Even if the air conditioning in the apartment is on the fritz ).

@denalidtx 2 ай бұрын

@@Dancing_Alone_wRentals Ah, I see what's happening here. You're conflating "hard work" with "hard labor" (very different terms). You're also conflating "posting vids off your iphone" with "researching, scripting, sound design, graphic design, editing, and analysis." That's roughly equivalent to saying that repainting a room in my house every now and then is equivalent to painting houses for a living. But you can hold whatever opinion about it that you want. All I'm saying is that you shouldn't minimize someone else's work just because it isn't as physical as yours.

@Dancing_Alone_wRentals 2 ай бұрын

But that was my goal@@denalidtx , to minimize people's KZbin productions by comparing them to a farmer watching his crops dry up in a drought, or a welder setting beams five stories in the air. If you have a moment, let's take two steps back to understand why. There are loads of people watching who expect get rich quick results from their channels. If we tell them channels are hard work I don't believe we are helping them. It's okay, it is hard work. It isn't okay, in reality people need to understand two things: One is that timing and luck have loads to do with the entertainment industry. Secondly their efforts are not good enough and not because of the work, but rather the thinking. I wish these people would reflect on their projects and find the flaws, not ease back into a sofa cushion and declare that it was hard work. I want to encourage each of them to keep thinking, to find a way to fit the square peg into the round hole; to be creative. Post script. When these big How To channels lure small channels into their programs I believe they paint an unrealistic picture. Very few channels get monetized to amounts over pizza money. For years I have been watching and never once have I spoken up. I instead poke fun of my own channel for being so awful. However, I admit, I do worry about the anxiety some of these folks are creating. I don't like reading about the waves of depression spreading over healthy people. Sorry so long. Your time is appreciated. * No work was involved in the writing of this post and no horses were used during filming.

@mobilequicks4480 Ай бұрын

Gotta say I know a channel going through this now and it's depressing to the maximum power, especially when you start earning half of what you use to make.

@mobilequicks4480 Ай бұрын

What about channels like mine? There always seems to be a comparison or examples of big KZbinrs. Please point out on that so at least i have a better idea on what to do

@SycloveinAIChristianRock Ай бұрын

Been creating content for a few months now. My overall views are under 2k and less than 20 Subs. But several others doing the exact same thing I am doing have 1000s of Subs and in less time. Still trying to learn the YT game. Have tried tags, titles, branding, image but still very very slow compared to others with identical channels.

@mobilequicks4480 Ай бұрын

So my question now is how does one revive a channel and not use examples of big channels cause we all can't do what all the big KZbinrs are doing

@ChannelMakers Ай бұрын

A lot of what the big youtubers are doing can be adapted and implemented by smaller channels! And they are great because they have lots of data and experience!

@ibwendybASMR 2 ай бұрын

It’s really hard when you do ASMR!!💔😥

@ChannelMakers 2 ай бұрын

What are your current goals with your channel? I'd be happy to help if I can!

@ibwendybASMR 2 ай бұрын

@@ChannelMakers To finally start growing at a much faster rate ughh…😭

@ChannelMakers 2 ай бұрын

@@ibwendybASMR Have you had any videos in the past that have taken off?

@ibwendybASMR 2 ай бұрын

@@ChannelMakers Wayyy back in the beginning I did, but only because I naively hired Fiverr to help my channel grow..... But it only messed my channel up big time! Worst thing I could've done, because they weren't true subscribers that loved ASMR!😥 I've been very slowly trying to get my channel to start really growing again naturally, but it's been almost 2 yrs now and I don't know what to do!?!💔

@ChannelMakers 2 ай бұрын

@@ibwendybASMR One thing you might try is getting rid of any of those old videos that don't serve your channel any more. Have you done that?

@ryoga-hibiki 2 ай бұрын

I don’t get this video. This is meant to be a case study about once successful channels but not once were there any specific examples. I was expecting more like: “so-and-so channel did this type of content for 8 years, views drop because there is a correlation between this incident or trend but never pivoted to these videos, etc”. So, in the case of Logan Paul, maybe his 5 min videos went out of favour because KZbin changed to favour longer videos or his audience has moved on to a newer creator. or something like that.

@ChannelMakers 2 ай бұрын

The point of this video was that I dove into all of these channels and found the reasons their channels declined. The point of this video was the takeaways, but you're right, there could have been more examples! Thanks for the feedback! :)

@denalidtx 2 ай бұрын

I noticed this, too. It was more of a survey than a case study. Interesting, but not as interesting as a proper deep-dive would have been.

@TheBradfords 2 ай бұрын

Nat....who do you watch when you are off work..what creator are you referring to in this video

@ChannelMakers 2 ай бұрын

Hey! Here are a few I've seen experiment and mention in a video about trying longer content types: Caleb Hammer, CBoysTV, Matts off Road Recovery, JerryRigEverything, What's Inside Family, Ryan Trahan.

@TheBradfords 2 ай бұрын

@ChannelMakers thanks for taking the time to answer this! It's interesting to me who you guys look for inspiration in. Along with all content creators and equipment used. I know you guys equipment I was part of the program before. I got the mic. I got to meet Unspeakable my kid was in a video...their editor guy uses the same mics!!!!

@ChannelMakers 2 ай бұрын

@@TheBradfords Of course! I try and watch a really wide variety of content to have a good idea of what's going on across the platform. Also super cool that you got to meet Unspeakable! We love these mics! They work really well and are super versatile! How are things going with your channel? Anything interesting lately? :)

@TheBradfords 2 ай бұрын

@ChannelMakers I get good views when I make my shorts. I often get thousands of views with hundreds of likes....but I feel like I'm wondering around not doing one solid thing. I see people do a blend of stuff....but I don't want to do too wide of a variety. My reaction videos do well but I don't necessarily wsnt to just do reaction videos. The trending videos are fun but do I want a channel that only does trending things? Ugh. I remeber the sandwich soup episode. Which is mine ?

@NaudVanDalen 2 ай бұрын

Everyone wants to peak at millions of subscribers, so they are rich before their videos get less views, but who says that you won't peak at like 10k subscribers and decline already?

@ChannelMakers 2 ай бұрын

If you peak at 10k subs then somethings wrong. If you make it to 10k, you can make it to 100k!

@T-AH-LOW81 Ай бұрын

Damn girl U looking mighty cute With tha close-up❤

@NaudVanDalen 2 ай бұрын

Pewdiepie and Shane Dawson are still getting millions of views though.

@ChannelMakers 2 ай бұрын

True, but go to their channels and filter their videos by most viewed and you'll find that all of their wildly successful videos are from 4+ years ago.