All the Careers in Digital Marketing (2024 Walkthrough)

[@careerfoundry]

Which role interests you the most and why? Let us know in the comments! 👇 Also, get a sense of whether digital marketing might be for your with our free short course, you can sign up here: bit.ly/DigitalMarketingShortCourse5

[@since4everrr]

I'm trying to find my path after changing careers and this channel has been a light in the darkness

[@janissevalenzuela]

What about growth marketing manager? What do they do? And can you make a video explaining what a Product Marketing Manager does?

[@anjalichaurasia8739]

Hi @janissevalenzuela , did you find the answer to the PMM role? I am also trying to break into this field.

[@cameronharris9729]

This has just helped shaped my career change into a Marketing focused position. I have been struggling to understand what types of marketing positions were out there and exactly what each one does. I am in influential creator and a good story teller and now I am really interested in the social media segment of digital marketing. Appreciate the thorough run through! Now I have a question: So as someone like me who has a professional work background that has been primarily focused on category and shopper insights (which is very similar to the brand marking team), how can I transition into a more social media focused marketing role? Any certificates? I have my Bachelor degree in Business Marketing and now I am considering going back to school to get my masters and I want it to be much more focused in a more creative marketing angle.

[@thegutsociall]

Thank you this is so valuable

[@careerfoundry]

You're welcome, glad it was helpful!

[@azmiasi638]

Amazing video! Its essential for a digital marketing university student- like me -to know what job roles I could apply for after graduation.

[@rohandeshmukh1109]

Why would the product marketer be a part of the brand team? I've seen product marketers part of the tech or product team. Happy to hear your thoughts.

[@careerfoundry]

It's true that the product marketer can be situated in a few different teams, but our preferred structure is to have them in the brand team, with the brand strategist working at the level of strategy, positioning, and top level messaging, the product marketer working at the level of individual products, framing their unique value props, features, benefits, competitive advantages in conjunction with both Marketing and Product, and the brand manager helping maintain internal brand assets and project manage the delivery of all of the above to customer-facing marketing materials. The brand strategist likely has a direct line to senior Marketing leadership, while the product marketer has a direct line to Product leadership, and is a vital go-between to ensure the two departments are communicating well. Still, we consider it a marketing role first and foremost, and it therefore sits in Marketing.

[@rohandeshmukh1109]

@@careerfoundry Interesting to look at it that way. Thanks for sharing this perspective.

[@PaulMulwa-n9u]

Hello am paul, and am asking.. A qestion, what is digital marketing....and please which way, l can use to uderstant this course.............

[@CStroudAllday-e3g]

Good stuff

[@khadijahjohnson5765]

Very informatinve, thanks so much.

[@thegreatestyoutubeuser]

Help me get into martech

[@MulugetaDechasa]

HI Sir

[@MulugetaDechasa]

H