All the makeup "gurus" quit doing YouTube, and I think I know why... | Ti Talks

Click here 👉🏾 sbird.co/3veEQEg and use my code nappyheadedjojoba55 to get 55% OFF your first month at Scentbird. Currently only available in the U.S. & Canada.
This month, I tried:
Fleur De Parfum by Chloe sbird.co/3xNDphI
Belle by Tocca sbird.co/3rGN2eo
Hue by Hayley Kiyoko sbird.co/38XZ5NF
No. 7 For Women by English Laundry sbird.co/3EFfl1K
Here go my Patreon - bit.ly/nhjpatreon
Here go my IG - bit.ly/nhjonig
Here go my bookstagram IG - bit.ly/3a0WBML
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Top - shopstyle.it/l...
Knife earring - shopstyle.it/l...
Pill earring - shopstyle.it/l...
Nose ring - shopstyle.it/l...
3 finger ring - shopstyle.it/l...
Amethyst ring - shopstyle.it/l...
Midi heart ring - bit.ly/2NY4UgZ
Thumb ring - shopstyle.it/l...
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Makeup 411
Base:
Tarte Timeless Smoothing Primer
Sephora - shopstyle.it/l...
Ulta - shopstyle.it/l...
Pat McGrath Skin Fetish: Sublime Perfection Foundation, 23
Sephora - shopstyle.it/l...
Direct - go.magik.ly/ml...
Lisa Eldridge Elevated Glow Highlighter, “Solar Flare” - bit.ly/2UaXfSr
Fenty Cheeks Out Freestyle Cream Bronzer, “Teddy”
Sephora - shopstyle.it/l...
Direct - shopstyle.it/l...
Rituel de Fille Color Nectar Pigment Balm - shopstyle.it/l...
Guerlain Météorites
Sephora - shopstyle.it/l...
Nordstrom - shopstyle.it/l...
Bloomingdale's - shopstyle.it/l...
Eyes:
Natasha Denona Zendo Palette
Sephora - shopstyle.it/l...
Beautylish - go.magik.ly/ml...
Lashes - shopstyle.it/l...
Patrick Ta Major Dimension Precision Gel Eyeliner, black
Sephora - shopstyle.it/l...
Direct - go.magik.ly/ml...
MAC Extended Play Gigablack Lash Mascara
Direct - go.magik.ly/ml...
Ulta - shopstyle.it/l...
Nordstrom - shopstyle.it/l...
Bloomingdale’s - shopstyle.it/l...
Macy’s - shopstyle.it/l...
Saks - shopstyle.it/l...
Brows:
ABH Brow Freeze Styling Wax
Sephora - shopstyle.it/l...
Ulta - shopstyle.it/l...
Nordstrom - shopstyle.it/l...
Bloomingdale’s - shopstyle.it/l...
Macy’s - shopstyle.it/l...
Lips:
Fenty Stunna Lip Paint, “Unveil”
Sephora - shopstyle.it/l...
Ulta - shopstyle.it/l...
Direct - shopstyle.it/l...
and
Fenty “Honey Waffles”
Sephora - shopstyle.it/l...
Ulta - shopstyle.it/l...
Direct - shopstyle.it/l...
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Camera - go.magik.ly/ml...
Editing software is Adobe Premiere.
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[@nappyheadedjojoba]

Click here sbird.co/3veEQEg and use my code nappyheadedjojoba55 to get 55% OFF your first month at Scentbird. What’s your favorite fragrance? Comment below!

[@alishaparker315]

Well said👏👏👏💐🌹

[@IngridAsInBergman]

They’re on TikTok and IG making 6 figures for sponsored reels and TikTok’s. That’s why they’re all driving land rovers and g wagons. Meanwhile, us normies are struggling to afford gas and groceries. 😒

[@sd8150]

Facts!!

[@loverose329]

She said us normies 🤣

[@Jacesmith03]

This

[@chicnoir29]

🤣 Facts/fax

[@RAJOHN-ke7mc]

Dont hate on thrm because they have the strength to go where the wind blows

[@Jessica.Shawnte]

Once people learned how to contour there was nothing else more to learn

[@kitsontuli2713]

True, there's only so much you can do with make-up

[@AD-cy4vj]

Why contour 💀

[@Jessica.Shawnte]

@@AD-cy4vj wym

[@nimanixo]

I feel like I'm the only one who hates contour

[@Jessica.Shawnte]

@@nimanixo I don’t even know how to do it to hate it

[@JanuaryStJames]

The same can be said about fashion vloggers. Everybody is into luxury, it is soooo boring.

[@chocnass]

The word “luxury” pisses me off now 😅

[@prettyacct]

Everyone has the exact same bags

[@trashcanchic]

​@@prettyacct Same bags, same designer clothing sets (that are ugly and boring but if it says Gucci it must be cool), same manicures, same house decor. It's so unbelievably boring.

[@snoodysnoody8118]

Or fast fashion

[@missfefeloves]

Everyone is the same these days

[@wllywaliy]

I always thought it was hilarious when they'd do a monthly favourites video saying, "This is my favourite foundation!" Then in their next monthly favourites they'd have a different favourite foundation. And then they'd do a "products I'm throwing out" video where they'd throw out all the products they previously raved about 😂😂😂

[@JessicaHicks]

This is so true!!! 😂🤦🏾‍♀️

[@evapeace2385]

Exactly and same with hair products!

[@dezinechic]

lmao!

[@rwilliams9304]

And this is why I don’t trust anyone anymore

[@so.many.obstacles]

The asininity

[@StephaniePerry]

Hiyeee from Middle Class KZbin. 👋🏾 Just came here to say the sponsorship dollars are better over on TikTok, but that creator fund is basura. Creators who want to make money on a platform other than KZbin need to know for sure that they can get brand deals and not rely on ad revenue only.

[@nappyheadedjojoba]

Exactly what I expected was the case over there, thanks for the tea!

[@FlySistah]

@@nappyheadedjojoba I'm not on TikTok and rarely post on Instagram but am told by a family member that creators aren't being paid well on some of the platforms. She is actually beta-testing her own platform for creatives.There is a definite shift from social media. It seems paywall content is gaining traction.

[@KemuntoBear]

What is basura?

[@hipstamom]

@@KemuntoBear trash

[@brownandabroad4865]

@@KemuntoBear trash

[@pri_shay_dior]

The licensed cosmetologists in hair and makeup are still pushing out good content on YT and I'm here for it! Weed out the self proclaimed gurus. I'm here for black women living in luxury, but posting your shower routine every Friday wears out really quick. Lol.

[@embracethebright1587]

I had to check if Wayne goss was still making videos

[@BooksandLooksTV]

Exactly I know how to wash my ass And they all use the same Target products 🤣

[@DarkAries76]

With the shower routine videos, it's one thing to show what products they've been using lately but most people already know how to take a shower and put on lotion.

[@DarkAries76]

@@BooksandLooksTV Yes and that same Honey Pot feminine wash until they changed the formula lol.

[@donnac.3273]

@@BooksandLooksTV 🤣🤣🤣🤣🤣

[@NoLOVEinFEAR333]

"money doesn't change who you are, it reveals it." I hadn't thought of it like that before, but it rings very true. I wonder if the same holds true for any kind of power, in general?

[@nappyheadedjojoba]

I would think so. "Absolute power corrupts absolutely," and all that.

[@katherinemorelle7115]

the saying "power doesn't corrupt, it reveals" was said about a particularly nasty young lawyer who pulled some awful ish in the courtroom. That young lawyer was Richard Nixon, iirc.

[@littleboots9800]

"Hence shall we see, if power changes purpose, what our seemers be."

[@elsiemae5182]

The way I haven’t really noticed all the gurus being gone cause I don’t watch beauty videos like that at all anymore…

[@yanikeonpurpose]

This is what I’m concerned about. As a strategist, I wonder how creators will make money from these platforms long term. I think it’s only a matter of time until people realise they’re basically watching garbage being disguised as content. Especially as there is always a sponsor behind it. Clearly the video is being made for the sponsorship. How long until folks realise these people are just running around buying clothes everyday & you’re just mindlessly watching fantastical, none reality based content & have no life of your own.

[@donnac.3273]

Me either I haven't watched them anymore.

[@Androgynary]

yeah, I ended up unsubscribing from like 99% of the beauty channels I followed back in the day

[@tiffanyferg]

I don’t keep up with any big beauty creators so I had no idea about their shifts to fragrance! That is wild but your point about the affiliate promo makes so much sense. (Plus potentially those higher price points help the creators rebrand to a more luxury kind of angle??) fascinating. I always love your chats about the state of KZbin!!

[@1991-present]

Oh hey Tiffany! Love your channel so x

[@littlered6340]

Same, I had no idea. It's wild to think about. I guess good for them, getting the bag.

[@cvzdez]

Lol me neither only watch one every now and then

[@bohemianhijabi]

For me, the more off-putting capitalism becomes, the more I disliked seeing hauls and the best new thing, and general overconsumption of things. I love makeup and skincare as much as any girl, but I'm well- aware of how unsustainable the whole lifestyle can be. I used to watch beauty channels almost religiously, buying every new eyeshadow palette that came out. But one day I looked over my collection and realized I owned more than ten people could use in a lifetime, and knew I was out of control. I'm embarrassed that it reached that point for me.

[@whoome1638]

Same here. I’m purging old makeup and using what I have until it’s all gone. Once it’s gone, I plane to only by the staples. I have as much makeup as a professional makeup artist. I was addicted to buying it.

[@whoome1638]

@@latishatomlinso3303 honestly, I feel embarrassed every time I look at it lol but o now know I like more of a natural look or sultry if im going out at evening. I didn’t need so many bronzers.

[@chrisharris2367]

me too

[@Ms.RedRaspberry]

Yes !! I was a makeup artist and now I don’t even wear makeup anymore.. traded it in for nutrition

[@laundrybasket2689]

Same here.

[@yeahaboutthatthough3656]

Here's an idea. Millennials grew up and so did their audiences. These folks finished school, started real life careers & businesses and some started families. And for those who did migrate their content to "mommy" style vlogs, the hard truth is, their audience wasn't always able to follow along or relate anymore. It's GenZs turn to rule YT now but it just seems like they are way too cool for this.

[@caribbean9829]

Good points

[@calmbeautyy]

I agree

[@DragonsOfSnow]

Cool??? Lmao....suuure. More like way too "woke" and despite the yelling of a bratty few, the truth is majority of people around the world don't actually want anything to do with that crap. Plus the ridiculous censorship YT does for both the people making videos and the people watching them and trying to engage in comments is just insane at this point. When you have to resort to annoying bleeping sounds for every other word or having your comment deleted 20 seconds after posting, people don't want to bother with any of it anymore.

[@Itsme_1648]

Yes, I’m a millennial and no longer prioritize makeup and beauty tutorials. I know which products I like and I’m not interested in changing my beauty & hair routine. I have kids now and enjoy watching organization and busy mom tips on KZbin more than watching someone’s shower routine.

[@y0urcheapthrill]

Damn iam a millennial with none of those things lol

[@Motley14]

First of all, the silvery hair and eyeshadow coordination? S-tier. Secondly, the topic of virality has been fascinating me lately with the rise of TikTok. "Going viral" is no longer a challenge but an expectation of people consistently using TikTok. Oh, your video has a million views? Well so do 500,000 other people's. The term doesn't carry any weight like it used to 10 years ago yet people still tout it like it does.

[@nappyheadedjojoba]

I agree completely!

[@VanessaVaile]

reach is not the same as engagement

[@melteddarkchocolate000]

@@VanessaVaile true, you can reach a million views and have your content forgotten the next tiktok upload.

[@donnac.3273]

@@melteddarkchocolate000 Wow really?

[@confessionsofajadedoptimist]

At a certain point the formula becomes so ubiquitous that it becomes played. Creators can't tie themselves to one platform or revenue stream. This is true if you make your money off the internet or not. People will always go where the money is.

[@nappyheadedjojoba]

So true. When it comes to these various platforms, it's evolve or die.

[@a.sydney5036]

Simple. Exactly. Not much to dissect.

[@confessionsofajadedoptimist]

@@a.sydney5036 I try lol

[@nancykerrigan]

@@confessionsofajadedoptimist and succeeded

[@beautyandthefeast314]

Amen to all of this. And the comment you made about the Johnny Depp videos was THEE SAAAAAME thing I asked! Like, I’ve never ever searched for or cared about that case. Yet it kept popping up on my feed every time I opened KZbin! Smh I feel heard. Thank you 🙌🏾.

[@luiysia]

if i search for completely unrelated topics there are random videos about it in the results 🙁

[@nappyheadedjojoba]

KZbin HQ is blatantly shoving pro-Depp propaganda down our throats (mind you, I'm #teamnobody because Depp and Heard both seem like trash, and I paid that entire trial no mind whatsoever, not even one click).

[@beautyandthefeast314]

@@nappyheadedjojoba EXACTLY!

[@cetriyasArtnComicsChannel]

Seriously why does channels that I watch for Japan and Korean tourism and financial economy have this case poppin up?

[@gensai93]

Lol I noticed that too. It's like when she talked how they did it with the van life girl a couple of years ago.

[@amberc9053]

Totally agree. I was never really into the makeup scene, but I noticed similar patterns in the natural hair space as well. Many of the creators that I followed for years have transitioned away from hair content (how many more twist out tutorials can they do anyway?) And more into lifestyle/weekly vlog type content. Some I still follow and some I've lost interest in.

[@daughterofyah6209]

Facts!!!! Like I subscribed for natural hair not a damn vlog

[@whenyouwishuponastar6643]

And the blogs have gotten boring since they made their money lol. It’s always wake up, have a smoothie, edit the vlog, open packages, put on a cute outfit and go out to eat haha. I like vlogs but more “regular people” vlogs.

[@a.sydney5036]

It's inevitable... there's onlyyyy so much makeup you can sell or or hair tutorial you can do. They had to pivot.

[@MissAlmostFine]

I like what Whitney(Naptural 85) has done. She still makes vids from time to time but she parlayed her following into a business with Melanin Haircare. The products are good too!!!

[@amberc9053]

@@MissAlmostFine agreed. And I love her products as well!

[@lynns4426]

Being a guru is similar to the life cycle of a shopping mall. Everything eventually becomes old school or vintage.

[@MonicaRubio]

Some went to IG and started their own brands once KZbin started to go down. P.S. Girl, your arms! That definition. I’m jealous.

[@i.l.746]

Yup... We got exhausted and these 'gurus' got increasingly good at living in their bubbles... The alienation worked....

[@tenwaystowearit]

There’s quite a few new beauty gurus that I like. The popular old ones only seem to come back when there’s sponsored content. But I still enjoy them when they do come back.

[@whenyouwishuponastar6643]

I like some lifestyle content but I definitely got tired of beauty or natural hair content because you can’t trust a review when every review is sponsored and every product is “their new favorite thing” . I also notice more “lifestyle” influencers are getting into like entrepreneurship coaching or business coaching and I’m very suspicious.

[@nappyheadedjojoba]

Yikes. I hope these gurus ain't out here confusing "being rich" with "being a finance expert."

[@rwilliams9304]

@@nappyheadedjojoba They definitely are

[@MakaykayLAMB]

If TikTok is the new “standard” then I’m very afraid for future generations and what social media will look like. I can’t even download that app cos I know I’ll just never stop scrolling and I’m a grown ass woman.

[@tgtgtgtgtgtgtg]

Right! At my job the girls just scroll scroll scroll. I think it’s super sad. But I guess I am similar with KZbin and Reddit so eh 🤷🏽‍♀️

[@MakaykayLAMB]

@@tgtgtgtgtgtgtg precisely why I can’t fall down the tiktok rabbit hole, I’ll never come out!!!! Lmao.

[@simonewalters1864]

Don’t forget “ live a soft life” bandwagon, not applicable to those who have to get up and work and earn a living. 😀

[@jlovescxndy]

This. I try to be open minded about the “soft life” because I think the intent is good. But it’s hard for people to be “soft” when you work a job that’s physically demanding and you’re required to get “down and dirty”. It’s kind of a slap in the face tbh. And people are quick to say if you’re unhappy with your job just move on. But they forget that if someone isn’t doing those low jobs then they can’t enjoy the luxuries they experience. I’m glad you brought this up because I feel like nobody talks about this enough.

[@simonewalters1864]

@@jlovescxndy I couldn’t agree more. The soft life approach is geared towards those who have a substantial income to support such a way of life. It cannot be applied universally as it would not benefit others. It’s attainable in some situations but shouldn’t be a goal to strive towards for all folks. The influencers have brand deals, sponsorships etc. The rest of us do the nitty gritty or the dirt jobs. I work in healthcare so such a way of life wouldn’t benefit me. I love your content it’s so refreshing and authentic. 🥰🦋

[@Replicaate]

Preach - I work in a paint shop, splattered in everything from oil primer to latex, and seeing all those pastel sweater and yoga pants soft girlies who come in browsing for the most calming neutral paint chips to hand off to designers for their open-concept homes...I get a bit of a laugh out of it. At least they're usually quite nice to me.

[@leora_in_london]

I actually think the soft life approach has its origins in anti-capitalism rhetoric. The idea of not giving your whole mind, body, and soul to corporate greed...but like many things that start off as a radical approach to rebelling against capitalism, capitalism has co-opted it. See also: self care

[@angelmika2010]

I agree 100%. Beauty channels are not like it used to be and I stopped doing makeup videos because I was tired of buying crap ton of the same makeup every month and not earn a dime. Now it seems like most of the beauty channels have moved to flex style content or lifestyle content. Seems bragging to me instead of lifestyle content. It seems like now KZbin is pushing Amazon links and it’s part of their criteria to get views is to add links as a must. Not everyone is or want to be a Amazon affiliate.

[@nappyheadedjojoba]

Amazon has been infiltrating for quite a while now ("Amazon favorites" videos did not feel organic when those first started popping up, not to mention the fashion channels doing capsule collections with them). Hate to see it.

[@LaToya_B]

I agree with you 100% about some of the beauty channels have moved to different content and it seems more of bragging!

[@KnockOutCutie]

So true with their leased vehicles. I know that all of them really don’t have it like that. The VPs at my multi million dollar company’s drive regular cars.

[@aheimdahl5201]

I did notice partway through the worst of the Pandemic that there was an obvious shift towards Skin Care and Fragrance in Stores like Sephora and Ulta. I have found myself losing interest in buying Makeup (which is good because I have enough already, lol) and have become interested again in Fragrances. I was really into them 40 Years ago and it was really nice to dive into them again, because there is so much to choose from nowadays - especially the Middle Eastern Fragrances. I started discovering those and was like 'where were you all 40 Years ago', lol.

[@Mrs_Canary]

Facts I use only buy fragrance.

[@user-is7xs1mr9y]

I don't really like fragrances because my nose is too sensitive, but I also noticed that shift. Personally, my main focus is now on my hair. I barely use make up anymore, so I grew my hair out and I learned to braid so I can do lots of fun hairstyles.

[@silviadiaz1248]

Creators have to evolve because life evolves, as their audiences do too. I was once single, not married, etc. So i had time and money for make up. Now im Married with a 2 year old, make up aint it for me. I need content that makes me feel smart and as if i was talking to an educated adult (im sure i kill a few brain cells watching Blippi on repeat,) where i learn about investing about the future…i need real-life, problem-solving, kid-friendly info and on a tight budget. Your content always gives me intellectually stimulating and smart adult interaction 💜 us mommas appreciate you 🥹

[@nappyheadedjojoba]

🖤 Thank you, and I agree completely. We are not the same as we were 10 years ago as viewers, so the content we are drawn to nowadays will not be the same either!

[@MB3lls]

Amen girl, I’m also married now with a 2 yr old and I cannot imagine throwing down $50-$75 on makeup products anymore. And idk if single folks without kids care to do that anymore either with this economy. I would love to see good vlogs about investment advice where they aren’t trying to make you sign up for a MLM.

[@so.many.obstacles]

@@MB3lls Chile the MLM push…my co-worker still tries to sign me up for Mary Kay. Bih, I don’t wear/ use that ish.

[@marlak4203]

Great comment cause i was going to say similar. People get older and folks aren't going to be interested in seeing the same person doing the same content for years on end. It gets old as does the social media person and their audience. And with age for most people their minds just shift to other priorities. Some will simply "grow out" of social media because it really is a kid/young adult dominant platform.

[@EayuProuxm]

I second Blippi killing brain cells

[@lookitsgrandma]

I like the "funny" beauty gurus and the thrifty, i.e., cheap, lifestyle vloggers. Entertain me, give me interesting recommendations, toss me some food for thought on occasion, and be just messy enough to be relatable. I can't get into TikTok for anything other than mindless entertainment; the content is too bite-sized for me to feel any sort of connection with the creator.

[@CS-nw9si]

Jaime French is one of my faves in this context

[@rockcriedout7679]

I'm big into DancerTok because I love the athleticism, and of everyone that I follow there's really only one creator that I get excited to watch and who I log onto tiktok to find out what they've been posting. Tiktok is such a product of the times, it's wild.

[@aphroditestan]

This is why I love that KZbin has entire channels dedicated to TikTok compilation videos. I don't want TikTok itself but I do find some quality content in those comps. I like the "Amazon favorites", clothing/cleaning hacks/DIY and of course the comedy bits. I found Stanzi in one & I seriously cannot get enough of her content, 10/10 recommended

[@aphroditestan]

@@rockcriedout7679 who's the creator?

[@melteddarkchocolate000]

added with how repetitive the content is. It's all the same but with different people, different location and different styles.

[@livelystones7773]

Yes I was look8ng for Jackie Aina. She hasn’t been on KZbin for 5 months but is a regular on Instagram .

[@melaniechelise]

I agree with everything, but there is always going to be a part of me that still likes the GRWM/Ti Talks type of content. Where I get to watch someone do their makeup and discuss an interesting topic 😊

[@StarringShameka]

‼️

[@Tina06019]

Wayne Goss was both impressive and fun to watch, what an accessible professional MUA he is. I watch history and sewing videos - I am not into wearing fancy makeup - I am just too lazy for it - most days I wear some lipstick and eyebrow pencil and call it good. But you are still fun to watch, so thanks.

[@nofirstnolast2059]

YT is only good for exercise videos, recipe videos, and how to care for orchids videos 🤣

[@nappyheadedjojoba]

You know what??? I think you've cracked the entire code. 😅

[@nofirstnolast2059]

@@nappyheadedjojoba 🤣 🤣

[@Dani-qh6ho]

No lies. That's exactly what I use it for. And to get a good laugh from some of the YT comedians.

[@loviaroberts293]

Agree!

[@imperfectlyEm]

you made such a good point about the lack of the middle ground. there are the hobbiests (meee) and the big big big names. And that missing middle ground does feel weird in that it feels like there is no "next step".

[@nappyheadedjojoba]

Yesss. The fact that there is no "upward mobility," in a sense, is a big factor in why the genre feels like such a ghost town. These days, either you do it for the love of it (and a minuscule coin), or you already bought your McMansion off of your -private label- brand coin from back when makeup KZbin was actually poppin.

[@imperfectlyEm]

@@nappyheadedjojoba yesss, upward mobility was the phrase I was searching for in my head. it's a realization that is depressing in a lot of ways. But in other ways, it just makes me feel better about creating whatever I want to create.

[@purrfectnails2473]

One reason I learned to stay away from Beauty-Tube was because of the materialism. Yes those ladies that make $10k a month can splurge, but us regular girls can't do that. If it wasn't new wigs, hair products, tools, makeup etc I was being overwhelmed. I also don't want to watch that. It was entertaining here or there, but got to become a waste of time. Then my faves exited.

[@starcherry6814]

Just got tired of being pitched products all the time, especially not when I know that I clicked on the makeup video for a tutorial not an ad

[@loudnoise4576]

It’s wasteful and a lot of dishonesty

[@fayepatrice1672]

Capitalism took over. Companies forgot that's why we stopped watching commercials in the first place. Thought they could trick us by paying real people to advertise instead. But no, we still don't like corporations monopolizing our time to trick us into spending money.

[@tacrewgirl]

Yes, I want to watch a KZbin industry plants video. I've only heard of this once. I enjoy your take on most topics.

[@nappyheadedjojoba]

👀

[@moustik31]

Me too!

[@Melissa.J]

Everything you’ve said is so true. 🙌💕 Im more into plant based food content, health & wellness & spiritual. ❤️ I think we’ve all grown from the beauty content & drama, & honestly, Ive evolved & worry more about my inner beauty more than my outer beauty. 🙏❤️🥰

[@voicememosforthevoid]

my kingdom for an adsense check that could pay a spectrum bill in less than 6 months. i feel like a lot of the beauty youtube that exists/is still growing really thrives off anti-hauls, which maybe only further amplifies your point about us all getting sick of overconsumption, or video essays on beauty related topics. for the OGs pivoting to lifestyle content, totally makes sense to benefit off of having a viewership that already wants to know all of their business and being wealthy enough for people to desire to live vicariously through them.

[@nappyheadedjojoba]

So true! The aspirational element of seeing how these rich ex-KZbinrs live is a key piece of how they can draw folks in with their "lifestyles."

[@VeeShan14]

Yea I believe covid did change a lot of women’s views on makeup. I know many women got into skin care real heavy during that time and I’m glad for it because I improved my skin to a point where I finally feel like I don’t need makeup. I can’t remember the last time I used a foundation. I scaled down to the bare minimum now and I love it. Same with hair care…..those gurus have GOT to be burnt out lol. I used to be all into it for many years but now I’m just using cheaper stuff and it works just as good or better than that high price natural stuff.

[@the_petty_crocker]

I'm only subscribed to a few beauty channels now, and only because I like the personality of the guru. I have noticed they tend to do more long-form content and there's a greater emphasis on Q & As to better market themselves. I like to have it on in the background while I work, because the insipid monotony is better than some bullshit like The View. Great vid, as always. AND THAT EYE LOOK!

[@LX-kt90rx]

I had noticed they either weren’t making content or shifted to IG and TikTok, but I didn’t make the fragrance connection until you said something. Totally makes sense. Many of them have come out with fragrance, candles, or loungewear since the VID hit, and have nearly completely dropped their YT, as if they were never on the platform to begin with. Interesting, but not surprising. Great video!

[@harriyanna]

if youtube recommends me one more JD movie we gon have a problem.

[@nappyheadedjojoba]

LISTEN! They got me severely f🤬ked up if they think I want to rent Secret Window, all of a sudden. Dafuq?!

[@louisachalarca6494]

It’s everywhere just saying hey we didn’t believe you then and don’t know despite admittance and evidence. Just bs

[@ea7109]

Omg YES!!!!! Can't go 10 minutes with SOMETHING JD related! LEAVE ME ALONE!!!!🤦🏿‍♀️

[@aphroditestan]

@@nappyheadedjojoba that's super interesting actually bc it WAS free. I added it to a playlist w a bunch of other *free* YT movies & now most are buy/rent. I say that to say that they obviously either left it free shortly w a plan to profit or realized ppl were watching it & chose to charge. I will nevvvveerr "rent" a movie on KZbin fuck that

[@deeh9563]

I think the days of fragrance are pretty limited. Cause I got into it BIG time, but now it’s kinda… yawn… I have no desire to have a “collection” of things I don’t regularly wear, so once I didn’t want to buy anything else, watching the hauls & favorites for things I didn’t intend to smell or buy, didn’t do it for me. But I am glad that the beauty gurus & natural hair content creators found something to hold them over. I’m not mad at ‘em! (Just not watching them anymore.)

[@nappyheadedjojoba]

I feel you! I definitely am not drawn to exclusively fragrance-focused content. At least you can _see_ how makeup looks on someone. Fragrance can only be experienced in real life!

[@stacyb6461]

I feel the same. No desire to have a big collection of anything. Just a few things i really love in each category

[@Journey2FindKay]

I missed me some Ti!!!! Happy to see your face and hope you are well! 🖤

[@Mahoganyvzns]

girl i have never used a link as long as i been watching youtube but i really like your natural delivery and explanation of scent bird so here i am scrolling the site 🤦🏽‍♀️ lol good job lady. btw, i have never seen you before today but i am 3 videos in 😊

[@donnac.3273]

People still buying scentbird?😳😳

[@PerfectRodo]

The algorithm heard you and put this in my feed and I couldn’t be happier. Subscribed!

[@Dinosgurl20]

I just watched a similar topic video from Arnell Armon and its insane how I never watched the creators of the dramageddon but they were spoken about everywhere so I couldn’t escape the nonsense. Anyway, so glad you still give us gems. Love your content and saying ‘never trust anyone with a Morphe code” along with you when you sign off. 💕

[@visionofewe]

It'll be very telling who comes back/drops out Vlogmas this year as last year was degrading with the half-assed content. Then take a five-month recharge/mental health break but still crank out TikTok & IG.

[@nappyheadedjojoba]

👀 If I speak...

[@dreamfull4059]

I just finished watching a video you did on fish oil and cod liver oil. Towards the end of the video, I noticed that it was done in 2011. Being surprised at that, I wanted to see if you were still doing videos. I'm happy to see that you are having great success and still doing videos. Great job on the fish and cod liver oil by the way. 👍

[@twilli]

Ma’am, your shoulders and arms are mesmerizing 💪🏾

[@BonitaBocazas]

Omggggg I remember I used to watch your channel all the time then suddenly stopped seeing your channel and now you’ve made your way back into my algorithm I’m soo happy to see you’re still doing your thang 😍

[@kate-ne]

I got an ad in the middle of this for Usher's cognac (who knew) which felt so ironic it made me laugh lol

[@guarjamelanistic5716]

Thanks for this vid. I too have noticed and wondered about the shift, but was not willing to invest my time looking into it. This explains a lot. Again thanks…

[@thephysicianista3263]

Three things I’m here for: 1) everything u said 2) the subliminal shots 3) your arms

[@SH-wk6po]

Love this video!! Thank you Ti, and as always here for the realness. 🙏🏼🙌🏼 This video prompted me to think about it a bit and I wonder if any of the following resonates with others: • losing interest gradually (even before the plague started) because some of the people I was watching were pivoting towards "my fertility/pregnancy journey" videos and that content does not interest me • this would then lead to "my postpartum journey", "my baby's first months" etc videos, which is not a problem but I won't be watching those because it has zero relevance for me • creators diversifying so much that I don't even know what their focus is (other than hungry moneygrabs): shilling their own line of sunglasses, boring a** merch, NFTs, cooking tutorials, Twitch streaming games, podcasts, skincare reviews, anime reviews, candle reviews, home renovations etc all in one week. I mean ffs just put it all in one vlog and stop pretending you're an expert, but it very much has become the "everything all of the time" way of content. As you -and others - have said, the industry, the platform, and to some degree the plague, have ensured that the heyday of the big beauty creators was going to go downhill rapidly. It became so saturated (heh, heh) with everyone trying to make that kind of money that it was suffocating and very quickly it became boring. To this day I will still watch beauty videos (often from smaller channels) because they make interesting looks and enjoy what they're doing.

[@nappyheadedjojoba]

Hitting several nails on the head, here!

[@yasip9897]

I’m just tired of KZbin generally. And most of Social media. Many people are. There’s a lot of negativity online and a lot of lying for coin. Social media is a young person’s game. And I think if you’re a beauty creator you might have to accept the fact that someday you’ll maybe ”age out”. People want to escape, so Lifestyle is a good transition for aging influencers. The older women get, the more they focus on their home and travel.

[@Caitrionacake]

thank u for speaking on the working class and how youtube is essentially classist, to summarise what you were saying, i have thought about making youtube videos over the years but im not rich by any means and live quite a blessed but humble life cause well im poor. so i already know people likely wouldn't be interested which sucks. and this goes for all youtube! art channels as well for example

[@melitaingram1621]

It’s sad but true. I also have hesitated to make a channel because I’m not rich and don’t fit the “KZbin aesthetic”. I feel like I could make valuable and relatable content but that’s not what people seem to want these days *sigh*

[@magalufff]

I am only subscribed to 2 makeup artists- Lisa Eldridge and Wayne Goss.Both of them are financially loaded and they have their own brands.I am on temporary disability and they pay me peanuts so no way I can use the expensive products they use for their tutorials. But anyway I watch them because I can learn something and then do it on my face with my cheap make up, for example I have extremely hooded eyes and Wayne showed great technique how to do eyeshadow.And I really like him as a person. I also like Lisa‘s personality, she is celebrity make-up artist but she is very down-to-earth, friendly, and her voice is so soothing. and the both of them don’t do product endorsement and they don’t have any sponsorships.I ditched the other ones self called beauty gurus and unsubscribed. Now about your video- I rarely watch ads on someone’s video but I didn’t skip this time when you were talking passionately about these perfumes.One reason was that it is a great offer from the company you talk about (Shame that I live in Poland and I understood they ship only to Canada regarding countries outside US), I would definitely try it.The second reason is that you sounded really excited about this perfumes and you are a great example how to do the sponsorship ad during the video. I love your energy, you are funny, not boring beautiful with great make up.I am kinda new subscriber but I am definitely staying 👍

[@nappyheadedjojoba]

First off, welcome to the fam! And 100% with you on the love of Lisa Eldridge. She even does a good job of mixing in some high street/drug store options with a lot of her tutorials, but the main reason I still watch her is I _actually learn things_ from her tutorials. I've been watching her for a good decade, and I still pick up new techniques or tricks. She's one of the few who will always be in my subscription feed.

[@keodi1]

@@nappyheadedjojoba Agreed! same!

[@nicolesprocess]

I love how real your videos are. Just cleaned out my subscriptions and damn this is so true. I haven't watched a lot of booty gurus 😂

[@meloncitaplays]

I actually didn't even notice they weren't showing up in my feed until I saw "guru" in your title pop up 😂 and just wanted to add your shoulders and arms look amazing and so strong!

[@celestecelestial90]

I unsubscribed from so many of the beauty gurus like in 2018 because they became boring to me. Also I didn’t trust a lot of the larger ones or even some of the smaller channels. 😂 Some of the large influencers from the early 2010s barely post or abandoned their channels. Dulce Candy stopped posting on her regular makeup channel and now does a spiritual focused channel, but she doesn’t get many views and doesn’t have many subscribers. I don’t care about lifestyle vloggers. I don’t need to see some stranger go to Target or overshare awkward personal details with me.

[@nubiankmtwq6333]

I love Scentbird😍, been a subscriber for years! Good content and thank you for sharing. You stayed true to yourself and spilling those truths with lot of funny sarcasm as usual.

[@anita-txgx]

Girl the algorithm been keeping you off my feed but I am sooo happy I’m back up in here!! Your commentary is needed in my life! 🖤✨

[@deluxecoco2789]

Really good point about the increase of fragrance gurus. I also started watching more hygiene product videos. Now the only makeup I wear are eyeshadows and all of my foundations/lipsticks are mostly expired!

[@nappyheadedjojoba]

I'm scared to even go through my lipsticks to declutter, because I know that thanks to 'rona _a lot_ of them are heading straight to la basura. 😭

[@deluxecoco2789]

@@nappyheadedjojoba 😅

[@BlakeGildaphish76]

i only follow Jackie Aina and Nyma Tang. i am just now noticing that i haven't gotten a Jackie Aina notification in, like, a year. .. Wow.

[@prettyacct]

she's running her candle business I guess???

[@vesbarrow]

Or planning her wedding

[@cmlittle78]

She's more active on IG

[@joyutmostjoylife9470]

You came up on my feed the first time in forever! So glad you did!! Live your vids!

[@atlassasha]

I don't know what who you're talking about most of the time as I never participated in watching this "booty" content but you're so damn funny that I made it through the whole video. Subscribed.

[@Quita30]

Jackie Aina said eff yall. All her content now is her cleaning her mansion or wearing outfits on IG. Makeupshayla jumped ship too and all she does is outfits on IG too. Didn't have to unsubscribe from them on KZbin because they unsubscribed themselves. I don't have TikTok either, so don't feel bad. Glad you're still here on YT!

[@moomoopo]

I think it’s fine for them to move on. If you don’t feel compelled to do make up anymore than that’s ok. If it’s not for me I’ll just move on. Plus there are still creators working in those spaces that don’t get the shine. I wish we would focus on them instead of the ones that aren’t doing it anymore.

[@alia0789]

That’s what I’ve been doing, watching smaller creators bc I love a good GRWM, makeup tutorial & hauls..

[@qngs1]

Same. Who am I to tell someone how to make their 💰or get mad at it🤷🏾‍♀️

[@BeauRaven]

correct! i do all of those things, but i am myself. You see my home ...that youtube did not buy...my kids...my life and content...i think this is what makes me original ...but youtube doesnt push that...there is no title for real people only titles for people that are following trends

[@stacyb6461]

Totally feel this. I think I stopped the makeup channels around 2019 so I didn’t really notice and I’m not on tik Tok yet. But I did notice a HUGE spike in fragrance creators during the pandemic and vlog/lifestyle content. I’m kinda bored with it all now. I watch but very sparingly. Not like before. I’ve also unsubscribed to many. Especially since everyone’s collection of things looks exactly the same. I still enjoy travel content.

[@KamisKisses]

Add the hair movement to the list. Lifestyle is the "niche" of the minute

[@WitsNSass]

You always be right on time with a topic. Thought bubble pops in my head...boom: Ti kicks out a YT vlog eloquently discussing said topic! Love ya, sis, you always come thru with the realness. Never.change!

[@TheRyTreat]

I can't lie. I'd love to get to "rich KZbin". The algorithm does not love my eclectic uploads but a boho sister has to try.

[@AsiaGee]

I definitely noticed! Also I read one of your book recommendations Medical apartheid. I saw you talk about it either on here or IG. I was shocked by a lot of the information! Thanks for suggestion

[@nappyheadedjojoba]

*Everyone* needs to read Medical Apartheid. It's not easy to get through, so thank you so much for sharing this! Made my day!

[@AudraReinsOfficial]

A big thing for me is I've always tried to incorporate my love of media into my videos and as I've gained more tools to do so, that's where I'm moving to. I have a TON of makeup, purchased and PR, and I want to actually play with it. I also am not a fan of how affiliate codes ruin my life in taxes. Also, it's not really for the brown folks.

[@victorybeginsinthegarden]

Who doesn't love Audra? I live for the scar jo jokes😂😂🤣🤣

[@nappyheadedjojoba]

I hear ya. My hope is that we're in the midst of a transition to Makeup KZbin 3.0 (yes, I think we've already gone through 2 distinct versions), rather than the genre being completely dunzo. Based on who is still in the game -- like you, Emily, Alicia, etc. -- I'm actually thinking it could be great.

[@lolamarie1053]

For some reason KZbin hasn't been showing me your videos even though I'm subscribed and have notifications on. But I'm glad I got back to this channel, one of the few places I can find great commentary content with actual substance 💗

[@PearlVisionEntertainment]

So true ima clean out my subs but I definitely noticed and noticed that a lot of channels with substance have left to monthly paid platforms which I can’t be mad at them I’m really excited and happy for their journey and success ; I’m just bummed that will never be in the budget 🙁

[@jordanhill9261]

This is soooo spot on! I can think of a few gurus that no longer post or completely shifted to "lifestyle" content. I genuinely dislike that. I come to youtube to learn so when I find a channel and it starts off as hair but all of a sudden shifts to "lifestyle vlogs", I'm going to stop tuning in.

[@brandiefraser8822]

My favorite “lifestyle” content as of late are home decor and improvement, cleaning and organization. I agree with the points that ppl are tired of makeup, hauls, excessive “luxury” and just materialism overall. I just have a few select booty creators that I watch but they put out interesting stuff. Keep up the good work❤❤

[@mehlover]

This explains a lot why I haven't seen makeup tutorials in a long time. Also it's messed up that KZbin punishes you for not playing their numbers game. Also I'm so out of the loop, what was the beauty vloggers dramageddon? The hell did I miss?

[@bmloveofficial]

Girllllll I been thinking this for such a minute now and I'm glad you dropped a video about it.... tell it sis! Love your channel btw... when I'm stressed the hell out from work; your videos actually bring me some solitude... thank you

[@yashistampedes5849]

we got tired of being told looking like an over-the-top million-year-old drag-queen look was an everyday look. thank god that trend left with them. now maybe young people will want to be more than a youtube star which isnt sustainable as we are talking about here.

[@mambisa2690]

😂

[@artistpr5386]

Very entertaining! Listening to this as I rearrange my bookshelf. Couldn't figure out if you were saying booty or beauty but how they're both interchangeable at this point which made the content even funnier. And yes I know people who are trying to slowly get on KZbin and they have no idea what they are in for so this was also helpful.

[@serenity6831]

Come on segue! Also I was wondering why this was happening, but it's to the point that even when I see them on TikTok, I swipe 🙄

[@nappyheadedjojoba]

So much why. I guess it's even weirder for me to just _hear_ about "shower content" even being a thing since I'm not even on the Tik, let alone the Tok.

[@IngridAsInBergman]

Same.

[@leadintea]

I'd love to see your thoughts on the KZbin plants - it's actually how I found your channel a couple years back!

[@wayNAY87]

Same here!!!

[@nappyheadedjojoba]

👀 and boy oh boy, do I have thoughts!

[@marlap712]

Same!

[@yerlee4379]

Agreed. Don't even see makeup tutorials anymore. Just product launches, vlogs, reviews, and sponsorships on YT. Miss the makeup tutorials!!

[@dulcesweet93]

I though you too had left KZbin. I actually smiled with joy when I saw this video on my feed!!

[@takishasallbeautyzone]

😄 It is indeed still true. Morphe code wisdom, is life wisdom. Yeah, I've definitely noticed. I even notice it personally. The last few times I attempted to make a physical beauty video, I was bored during the editing...which probably says more about the creator, tbh. But when I started doing more content about another love of mine, gardening. I can't tell you how much more interested I am in shooting and watching what I create. Now, don't get me wrong, I'm still wearing all the makeups (shout out to Alicia! ). But I don't consume nearly as much content on it. I still go in waves, but I share much more screen time with gardening, cooking and comedy videos. EJ speaks is my spirit animal 😂.

[@nappyheadedjojoba]

Same here! I still really love makeup, and I'm still very inspired by it (it really is an art form). But, I don't feel drawn to makeup _content_ too much any more, except for when I really love the creator (Alicia, KBJ, etc.), and I certainly felt more fulfilled in my own content when I started talking about things outside of hair/beauty.

[@NaNaTT549]

Rephr has taken the Morphe spot of what every beauty guru is shoving at you. Rephr must be paying a pretty penny in folks using those affiliate links. Js

[@Throatzillaaa]

I also unfollowed most of the "beauty gurus" quite a long time ago. The few I have stuck with include Mariah Leonard because she seems very genuine (and her voice is so calming) and Robert Welsh, although I don't really put him in that beauty guru group anyway. The others I have remained following like Smokey Glow (aka Hannah), Jaime French and RawKristiBeauty because they really moved away from doing makeup videos and have each gone in their own directions. I respect that about them. I do always love your uploads, Ti! You're gorgeous and I love to hear you call bullshit on people and different companies and corporations... Lol it's one of my favorite pastimes, as well. Hope you're doing well 😘

[@aidaibrahim4381]

OMG you read my mind, I was just showing my bf videos of people steaming bedsheets or wearing designer clothes everyday 🤣🤣🤣

[@AiahVarh]

I’m so happy to see you on my feed again!

[@jessislistless]

I noticed some of them undergo a huge shift in their content creation. At the same time, my interest in makeup content has moved to less problematic, smaller creators and professional MUAs.

[@kathymichel8893]

Which beauty channels or smaller and professional mua do you follow, if you don't mind me asking. It's been a while since I've done makeup and i need some inspiration. Please and thank you.

[@kathymichel8893]

Hey, can I get the list again please, if you don't mind? Your reply to me is deleted. Please and thanks

[@jessislistless]

@@kathymichel8893 oh sure!! Alexandra Anele, Tammi Clarke, Shanygne from "Too much mouth", Hung Vango (pro), Wayne Goss (pro), Erin Parsons (pro, not on yt through ☹️)

[@kathymichel8893]

@@jessislistless Thank you!

[@aprilbess1784]

You're brilliant and adorable! I love your perspective! You're such a breath of fresh air💕

[@lisaj4441]

I don't even wear makeup Chile. Just watching YOU - can't wait for your talk show.

[@ladyluck7481]

I was just about to comment how much I like the makeup you have on and they happen to be colors I could wear. This video was so informative with having several angles that you cleverly touched on --- so I subsribed!

[@RoYOBeauty]

Heeeyyyy!!! I came very late onto the beauty scene. After doing a few makeup tutorials, I learned quickly that I have nothing at the moment to show that hasn't already been seen. When I think of anything new or I stumble upon a hack or when MK comes out with a new product, I'll share my thoughts and tips. I thought it would be fun to play around with makeup and share it on my beauty channel but I discovered that it is definitely way more work then I care to do. I'm so glad I found your video because I was feeling the pressure to perform and record another eyeshadow tutorial😢 but nope...I ain't gonna do it!!! 😏 Fortunately, I've found my flow in something that is more meaningful to me. So... I'm gonna stick with that and continue to evolve in different areas in beauty. And you're right about the fragrances. My fragrance review videos are amongst my top viewed videos. Thank you so much for speaking on this topic! ❤️🤗😘

[@KyoyaStalker]

First time watching your videos and in the first minute I decided to subscribe, your attitude and humor are just so endearing! Looking forward to watching more of your stuff 💕

[@therealvoodoochild]

It’s funny you brought up the shower tik tok trend because that always makes me so uncomfortable when it pops up on my fyp 😫 lol I never made the connection that they were the old beauty girlies but it makes sense.

[@katyne]

Great analysis! I like when you talk from your "behind the scenes" perspective. I like tiktok algorithm (it's more nuanced and customizable, not shoving the same thing to 100% users like YT) but I still watch YT because I can't get enough info from a teenager talking for 15 seconds. I returned to makeup, and I like YT creators who upload 10-20 min videos instead of literal hours of nothingness from the past (Too Much Mouth is the best for me and the most consistent). It's just apples and oranges. I like that we are not suffocated by viral Tati videos and the likes of her on YT anymore 😂

[@ladyarcher172]

🤣🤣🤣🤣 I'm so glad I found your channel again love how you just say it how it is with no beating around the bush. Love your hair, and make-up too.

[@nonnieJ94]

Beauty gurus left because KZbin isn’t making them money any more plain and simple. The ones who actually cared about make up and skin care have gone on to be successful in other ventures and the rest are just money grabbing on other platforms

[@alisaben1]

...they're also all pimping cloud couches, Tom Ford books, White Oak flooring, and tone on tone home accents all while pushing the latest on trend cleaning products in their " clean with me" home content vids ( carefully curated in their Amazon storefronts).....🙄🚩🚩🚩🚩

[@vegasgirl3538]

Lol, and you know damn well none of those women are cleaning their own houses when the camera stops rolling.

[@alisaben1]

@@vegasgirl3538 lol!!!! Nope