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#acwj #cadillac
Cadillac is one of the most storied US brands, and for much of the 20th century literally defined American Luxury.
But with the multiple hits in the 70's of fuel prices, emissions, gas mileage requirements, and the ever-growing threat of the Germans to up-and-coming buyers, Cadillac found themselves struggling with their identity and how to respond.
Literally, their answers have been hit-and-miss for nearly 40 years.
But now, my opinion is their products look good, their interiors look good, and their highest performance options can run with the best of them.
But they don't come across with any American "SWAGGER", or the sense they're actually aiming to be "the best". And their sales have stagnated in the 150k range for years.
So what is wrong with Cadillac?
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