Makeup Expert Guesses Cheap vs Expensive Foundation | Allure

[@haidehollins]

You need to change this title Allure! Javon is a cosmetic chemist and he covers more than just makeup!

[@Nat2o109]

It’s says that in the video

[@haidehollins]

@@Nat2o109 it needs to be in the title like they did for the white chemist! "Makeup expert" is given to makeup artists! Give him his proper title not just in the video.

[@ZaniahSlayed]

First 60 seconds into the video and I 100% agree!

[@Rachel-is4se]

Agree!!! I love Javon and he is much more than a makeup expert

[@lala_bee]

Bon Appetit does that too.

[@alexiasitton2009]

I think Javon deserves more credit. I didn't expect to watch this video all the way through, but he's so knowledgeable and charismatic that I couldn't stop watching. Does he have his own channel or something? I want more of him!

[@flaccid6pancake]

He has instagram and a tiktok acc

[@sc4848]

@@EmilyChang7 what is his TikTok handle/account name?

[@opulence_prime]

How do you know of Javon?

[@antoniohussey8936]

Cosmetic Chemist, not makeup expert.

[@yourmom1368]

he has a channel but he hasnt posted in 3 years, chemistea :)

[@pretty_saucy]

If Javon is willing to collaborate regularly, I would love to see this as a series. An APPROPRIATELY TITLED series, though.

[@Atomicqueen9]

This!!!

[@yumine_]

I doubt they'll listen to their own viewers. What a pity

[@oshinofalakoju5749]

YES!!!

[@Ehlaar]

His voice is ASMR

[@jonnitrea]

Yesss! He's way more than a makeup expert

[@scholargrrl]

I like how he wasn't derogatory about the lower price point items and complimentary about both in most cases. This is really good for people who cannot afford the higher price points. 💕

[@Bella-wp7wz]

I love that too :)

[@KawaiiKermit]

He’s a cosmetic chemist. It’s his job to professionally and scientifically say how it is, it’s his professional opinion so it’s his job to say in fairness all goods and bads, not sure how you can be derogatory towards a product though, since derogatory means to show offensive/disrespectful attitude towards something which, unless it’s causing physical adverse effects, it would just be the truth or an opinion that supports the facys

[@LunarEleven]

ME TOO. Javon seems to consistently give honest information without getting snobbish, he's just focusing on the most important aspects to look out for which is actually a helpful takeaway. Cosmetics are not easily accessible with a tight budget and none of us needs to feel bad on the inside because people make us think we can't afford to feel good on the outside.

[@caramelcheezit6978]

​@Kawaii_Karma I'm glad you said this; I was thinking the same thing. Most times it's just people feeling triggered than there is anything wrong with what someone says. I don't know if it's good for your own wellbeing if you IDENTIFY with a price point. The money you make and loose is always up to you. It's like a video game; yes some people have jt harder than others but it's something that is pretty neutral in nature unless you want it to have a meaning.

[@caramelcheezit6978]

​@@LunarEleven I think you have larger issues if expensive makeup makes you feel bad You can appreciate him for how he handled it but honestly I think you need some self reflection to do if you're happy he didn't offend or make you feel bad... It just makes me worried thinking what makes you feel bad otherwise. Not just you but others who feel this way. Feelings are temporary and praising someone just for not making you feel bad is odd and subjective.

[@mealprep4weightloss078]

You must RECTIFY this mistake ASAP!!!!I I totally agree with the other commenters.Please change the title and give him what he deserves!!!!! He worked hard for this!!!! HE IS A COSMETIC CHEMIST!!!!

[@sheeshneesh]

Very well educated! Earned his degree.

[@MzClementine]

Nailed it!! 💋👌

[@krissykriss328]

Hes a makeup expert. I would rather be called an expert! ☺️

[@krissykriss328]

@Chrry Cola I think we should all get over it 🤷‍♀️

[@Andyt11]

@@krissykriss328 i think you should get over yourself

[@moviesnmoscato]

"Makeup expert" had me expecting a makeup artist. This man is a whole CHEMIST! Re-title this video & put some respect on his name 🔥🔥. Awesome content & info though

[@mwhite4976]

And a Black man in STEM 🙌🏾🙌🏾

[@hgo883]

I'm not familiar with him but I want to hear more. He explains things so well. Also, thank you to the ppl in the comments who let us know he's a chemist.

[@blazinginny]

He does a lot on tiktok and talks about all sorts of things

[@mariaah3073]

He's also on IG if you don't do Tiktok. I love his videos, he's great at conveying scientifically accurate information without being preachy.

[@jmorgan5275]

Javon is a Cosmetic CHEMIST. The man is a trained scientist. Please refer to him by his earned professional title. This is the content I’m here to see. He’s informative, knowledgeable, and engaging.

[@nomsodka]

i feel like he’s a very good teacher. he explains things really nicely and easy to understand

[@LunarEleven]

I'm 40 and just starting to wear foundation for the first time, and this video alone has been way more helpful than anything else I've seen. It's as you say, he's not just very well informed, he knows how to convey his knowledge in a way that is effective. Makeup is sooo overwhelming these days, especially if you can't afford to try a lot of products, I wish everyone was this helpful 😅

[@madisonceola]

As a chemist, I personally would be frustrated if a video featuring me using my chemistry knowledge boiled my title down to “makeup expert” 🙃

[@MissAnitaBell]

We love to to an excellent Howard graduate !!!! Educate the good people Javon!

[@warmcozy]

Educate ‘em! 😊😊😊

[@pretty_saucy]

Howard?! Whew! If I wasn't impressed before!

[@udontevenwannaknowbruv]

How does everyone seem to know this guy?? Is he already famous on tiktok or something?

[@warmcozy]

@@udontevenwannaknowbruv I think Instagram.

[@BrownEyedPrincess1]

Yes! My alma mater!

[@hannahckirk]

This was more effective at convincing me to buy expensive products than any influencers videos have ever been tbh 😭

[@honey6216]

Fr

[@zimzim8232]

Javon did so well, I learnt so much. He was charismatic and so engaging, please bring him back for more videos. I loved his easy and short explanations.

[@Bella-wp7wz]

He needs his own channel or series

[@zimzim8232]

@@Bella-wp7wz That would be great. He has a great account on Instagram that I follow, if you'd like to see more of him. I don't know if he has a KZbin channel.

[@nikolateslaize]

1. Stick Foundations: A. (Winner) Hourglass Vanish B. Skin By Mented 2. Blurring Foundations: A. Morphe Filter Effect B. Tom Ford Traceless Soft Matte (Winner) 3. Long Wear Foundations: A. Maybelline Superstay (He liked it) B. Estée Lauder Double Wear (Winner) 4. Full Coverage Foundations: A. Huda Faux Filter B. Maybelline Fit Me Matte and Poreless (Winner)

[@Samantha-tu2wn]

Thank you!

[@NaeOnYT]

I'm only a bit embarrassed that I immediately recognized all of the more expensive products based on their packaging or price, LOL!

[@xcvcvcvvcvc9914]

I knew it was 1 A hourglass straight away, such a distinctive package. But Huda’s stick foundation is 100 x better and smoother

[@shmoopy4676]

I could immediately tell the first one was hourglass by the packaging 😂

[@stephaniepage9167]

Do you happen to know what the powder foundations are?

[@Jojo247rightnow]

Wow! I love this chemist!! Educated, descriptive, no shade to cheaper brand. I want to see more of him!!!!

[@sowhat6556]

he has a tiktok

[@MissAtlantique]

@@sowhat6556 thank you i will search for it!

[@titilayoderricotte6590]

Soooo GREAT to see Javon Ford on Allure's platform... His commentary and evaluations/critiques are always SO informative on insta, and I've been secretly hoping that he would begin to branch out to larger platforms... The man is very knowledgeable, and I feel like he delivers fact-based information on our favorite makeup trends!

[@warmcozy]

Oh, he does this on Insta? I’m headed over there as soon as I finish watching this video.

[@teresao7499]

Can you share his instagram handle?

[@warmcozy]

@@teresao7499 I found him by searching on Insta for Javon Ford and eyeballing the profile pics to match the pic with him.

[@krisray9]

Wow. what did he go to college for dyu know?

[@donotreply8979]

@@krisray9 chemistry

[@qtnnguyen1735]

Yes finally a chemist to talk about the science behind the makeup. He is not just a makeup expert he is a scientist and deserves the proper title! Thank you for educating us Javon!

[@nk_slique]

I don't know him and I'm still waiting for the video to load the comments keep saying they downgraded his title. HE IS A COSMETIC CHEMIST! And yes i absolutely agree with he needs to honoured w the title he deserves cuz erbody seems to be a "makeup expert" these days and we i think we can all acknowledge he's not just anybody.

[@12thWardGator]

Seeing Javon on tiktok then seeing him here makes me smile. He is incredibly intelligent & breaks down chemical info in a realistic fashion that’s not pushing expensive products all the time.

[@mnqlv]

YES agreed! I'm so happy for him.

[@Jadaaaawaydaaa]

We want another video of him , make it a series allure . He’s impeccable

[@saraling1680]

Please bring Javon back! I learned so much more about foundations and how their ingredients really matters for quality!

[@luiysia]

i love that he explains the ingredients instead of fear monger about "chemicals"

[@mariaah3073]

God, I really hope I don't live to see the day a chemist fearmongers about chemicals generically. I've already suffered enough researching doctor that supported wildly unscientific and damaging treatments, I can't have chemists being like that too lol

[@megd.the.pirahana]

I love the breakdown. This is great for beginners and people with more experience with makeup. Please post more of his content.

[@NaeOnYT]

Love this video! I hope you bring Javon back for some skincare videos!

[@yt-wh8by]

I LOVE JAVON

[@claireplauche7724]

This guys a genius and he even covers technique..i mean he's not flashy, but who cares! Tons of info...He needs his own channel..PLEASE!!🙌👑

[@awesomeirlable]

He has a TikTok

[@missgingerlocksYT]

PLEASE DO A SERIES!! Lipstick, eye makeup, skincare!

[@nicoleleung2790]

I wish Allure listed the products their experts reviewed so we knew which they were comparing. I really want to see more Javon

[@VetteZ06]

He's the kind of guy who can make someone interested in makeup/cosmetics even if they had zero interest before watching this video. This was fascinating!

[@drolla48]

I like that he’s a POC and info he gives is universal. Excellent video, thanks Allure!

[@Tarantino-f3m]

Skin color doesn't matter. You're racist GTFO

[@aaalyaaap]

Can we get more of these educational but still entertaining videos with Javon???

[@glamwithjaylyn]

As a MUA this was ENTERTAINING. I want more of Javon

[@saaab86]

I need this man to make a list of best foundations please

[@Jojo247rightnow]

I couldn’t agree more! I found his KZbin called chemistea. He talks about sunscreen

[@MakeupMobster]

That last foundation I’m going to almost guarantee he was using Maybelline FitMe. It’s just that good and that’s around the price point

[@MakeupMobster]

I just looked up the ingredients and yup….I am right! Ingredients are exactly the same

[@spa-peggymeatballs4861]

@@MakeupMobster thank you friend!! I was digging through comments trying to figure out what the foundation could have been. I’ve never tried that one but I may have to now!

[@oliviaaloe9069]

@@MakeupMobster yes!! I did the same!!!

[@MissCatAnne]

As a fellow chemist, in a different industry, I so appreciate his description of these products!

[@TheIsabellV]

MOST INTERESTING VIDEO EVER! CAN I HAVE MORE OF HIM PLEASE? I love the insight that goes into makeup! So much thought and science!

[@rxqueen26]

Javon!!!!!! I could listen to you talk product ingredients and chemical compounds all day long!! this video is FASCINATING!!

[@myriamkay]

He’s on tiktok

[@dream_dealer]

@@myriamkay I think this person already knows him

[@jjongwol]

This is so educational and good!! Please invite him again but this time let him break down the skincare products. He's not a regular expert, he's a knowledgeable chemist

[@kathrynbbeauty]

Wow this is the best makeup content I’ve seen in a long time (saying this as a content creator myself) because it was all about what makes a formula better/worse and not about advertising a specific product at all. Loved his vibe and his knowledge!

[@dijixi]

Javon is AMAZING! I was glued to the video and he has such a great personality! Not many people can deliver so much information whilst keeping the watcher HOOKED. We need more of Javon, also let´s give him the title he clearly worked very hard for!

[@crescent.t]

He articulates things really well. Hope to see him more in the future

[@agathacccc2710]

This was very instructive and Javon is a great guest expert, I’m looking forward to seeing more of him if possible!

[@makennanugent9665]

I'm in STEM. He is a chemist, specializing in cosmetic chemistry, which would make him an expert in makeup formulation as well as other cosmetic products. The title is not technically wrong, but I think it should be paraphrased or revised. "Cosmetic chemist and makeup expert Javon Ford, guesses expensive vs. cheap foundation products" I would actually subscribe and watch Allure if Javon Ford and other scientists were featured often

[@KS04304]

I’m not in STEM. I believe he should be credited with his proper title, education, and accreditations. You don’t have to be science affiliated to believe people should be treated with respect.

[@nadiasspace548]

I wish people would watch and appreciate videos like this more instead of just celebrities getting ready or whatever…

[@warmcozy]

OK but I like both because what celebrities do to get ready is interesting and sometimes informative. Plus, some non-celebrity KZbinrs do GRWM videos that are informative in the same way.

[@amberspecter]

Everybody's gonna watch what they want. If you like this content better, you watch and enjoy

[@madabouthollyoaks411]

@@amberspecter right? WhTs the need to dunk on other types of videos smh

[@herefortheshrimp1469]

Just because one is more procedural or academic doesn’t make it better or more entertaining. Both are just fine 🙄

[@yakult9618]

why feel the need to bring down a group of people to uplift another

[@saraisreading4231]

This was really interesting! I don’t even wear foundation myself and I was still interested enough to watch the whole thing. It’s also so nice to see makeup application on skin that has visible texture! I feel it’s much more realistic to what’s usually seen on KZbin.

[@jenniferalbert910]

This was amazing and I would absolutely watch every video featuring this expert! Extremely informative while not being too jargon-heavy.

[@Riana2134]

This is really cool. I never heard of the career but it makes perfect sense! Sending my thank you to Javon for the awesome introduction!

[@corinaguerrero5460]

He was so pleasant to listen to. Super knowledgeable in his field. I loved this video.

[@Fashioncarnage81]

Now this is what an influencer should be doing😂 being truthful about the products people are spending money on. Now granted I know that he’s in the professional field of cosmetics, but sometimes I wish influencers were a little more informational about certain things. Not that they need to do any kind of scientific experiments L O L, but to make me be actually honest about items that are sent to them or that they purchased themselves.

[@kikithepupper6774]

I agree. I think well educated people should be chosen to be influencer. it makes more sense

[@ShawolB2uty21]

I love seeing a smart, black man playing with makeup. Truly defies all stereotypes, and providing representation thst is much needed ❤

[@piginspandex]

This gentleman is amazing. I never want to buy any makeup with him personally reviewing it ever again. He's awesome! Thank you for this!

[@cecilec9234]

One of the few informative videos on KZbin I would watch all the way through wanting more. He's so charismatic and knowledgeable! He should definitely have a series

[@RamatoulieBo]

We love Javon! More Javon!!

[@kmarr68]

I only subscribed so I don't miss the next video with Javon. This was phenomenal to me as a makeup newbie and technical enough to teach me more than expected. Thank you, Javon! I hope to see more of your expertise!

[@quiethelll]

He's so great at explaining and talking overall, would love for him to come back for more!

[@maraygrace7547]

finally Javon getting the recognition he deserves!! 🤍 more videos with him pls!

[@SuperMarkizas]

I want him to be my friend, what a cool chill dude

[@olympiabee]

This was so well done! I want more Javon 🙏🏾

[@evenesence21]

A cosmetic chemist is an expert in more than just makeup. What a slap in the face to this young man's career. Change the title ASAP. Whats his channel or socials? He's phenomenal.

[@palemoonlight96]

He has a beautiful confident voice and clear intonation and is very knowledgeable!

[@astral_bumblebee]

Listening to him talk is so interesting

[@rosegarza4887]

The gentleman is cute, I wish he would’ve told us the name of the brands that he was testing as well as what his skin type is but other than that, I really did enjoy this❤❤

[@Gigifrancetexas]

Yes! My man ! But give him a better credit than “makeup expert” he has credentials and education !!!

[@drriverasong1157]

I don't normally watch makeup videos, but I would watch this gentleman all day. His level of expertise is next level. The title of this video is misleading. He's more than just a "makeup expert" he's a Chemist. He should Ave his own channel.

[@lunamanglar1823]

Javon is amazing. I thought it would be just testing on his face but the amount of knowledge he give us is amazing.

[@izzyizzi]

JAVON! So happy to see you getting the recognition you deserve, always love watching your education videos, and they way you break down products!!!

[@erikad0511]

This was informative... I wish I had seen a video like this when I was a teen/20s, when I was wearing heavy foundations, it could've helped with knowing what to look for when chosing foundations

[@lenemoyn5675]

Yes!! Javon!! I'm so happy to see him here, I really enjoy watching his tiktoks, he's so informative and knowledgeable! 🥰

[@MirosXSorim]

Javon is great and in addition his voice is so calming. ❤

[@jamiehershon]

I'm glad people here said it should be retitled chemist not mu expert. I knew without reading further down that this man was a chemist due to his knowledge and him making everything seem so effortless to explain! He does need a series where he compares and contrasts products like this. Only thing is, I'd like more drugstore makeup.

[@jenjen2864]

This was awesome… I’ve seen some really great yt shorts but never found his channel (don’t think he’s on yt)… I would definitely watch a whole series of his videos. He’s very informative and pleasant to listen to ☺️

[@pnuthead13]

I learned so much. I tend to believe that it’s all just marketing and there is no difference between products. Javon not only explained what is different but why and how. Completely helpful!

[@victoryhouse1446]

I really enjoyed listening to this scientist and I enjoyed learning about how the individual ingredients change the look, feel, and application of the products

[@peasnap3000]

I love seeing how many people stan Javon! This video is so interesting and I agree that I'd love to see a longer series of these videos with him.

[@BigBisk]

I need him to have his own channel and series. What a great teacher. I was engaged the entire time.

[@foreverzjones8811]

Love seeing fellow alumni doing great things 🙌🏾

[@Angel-kk2xf]

This was a ve eat watch. Javon is so knowledgeable and explains things so well. I watched the video the whole way through he needs a series

[@linesmakeshapes]

This was amazing!! He explained things so clearly, totally blew my mind of how much formula affects makeup (I mean obviously it does but this was another level for me!!)

[@AvaNightingale]

The colors Allure chose are WILD, y'all, as a makeup artist who is a PALE queen... Tf? Idk who you were trying to match, but it wasn't this fine gentleman right here! It's 2022! We should be able to color match! This was honestly refreshing and great otherwise, Javon is an incredible and detailed communicator who makes everything easier to understand!

[@BEVERYKIND]

Javon deserves his own channel! Love his understated style ❤️

[@nyt3319]

Javon needs his own KZbin channel ❤

[@angelaluppino7645]

I could listen to Javon all day! He’s so informative and intelligent. I love the intersection of science and makeup

[@tiffanymo3894]

I love Javon!!

[@serendipitysummers4091]

I've seen him on TikTok, and I love his advice!!! He's helped me find better products for my scalp, he's been a lot of help

[@morgannewood]

This was really cool, I would watch a whole show of this. Foundation and concealer is so intimidating sometimes, I end up buying the same things over and over because I don’t know enough to try new brands or finishes/types of coverage.

[@hhh-h3l]

The thing is some people don't know what a cosmetic chemist is so they'd/ he gets more clicks with this title. They put cosmetic chemist in description box and under his name in the video. He definitely deserves this all the praise and respect ❤

[@alixursulescu1972]

This video is so interesting! Could this become a series where he does more makeup categories, such as powder, blush, etc?

[@masterluxai2118]

He deserves more credit. This guy is amazing

[@everythingeverything3505]

Kylie Jenner is a makeup expert. Javon is a cosmetic chemist. BIG DIFFERENCE ❌

[@skylardesrosiers382]

Kylie Jenner isn't, her 10+ makeup artists are

[@isobelamber9785]

I’m glad he’s getting notice but ‘makeup expert’ sounds like it’s a hobby! Atleast they gave him the proper title under the name tag

[@greengurlg7]

This was very informative and I would love to watch Javon test other products

[@pinkreptar1]

He’s adorable. Very great explanation of the products and I really wish that there was a reveal of the brands. But I’m sure that the better takeaway is the ingredients, the finish and application.

[@endoraks]

I love this video! Science is everything. I'm not a big makeup fan but I enjoy watching some makeup. I love learning the what, how, and whys of things. Go deep and learn. Teach us more. I'm a big new fan of Javon Ford. Thank you for putting Javon in front of us, talking science and testing stuff. Happy New Year!

[@onwodoh]

Javon is so knowledgeable and talented! Thoroughly enjoyed watching this video

[@daark_102]

Omg Javon made it to Allure!!!🥳🥳🥳🥳🥳 so proud of you!!

[@dopenerds227]

What an incredible segment. Learned so much. And echo everyone else's sentiment: PLEASE UPDATE THE TITLE TO INCLUDE THAT HE'S A COSMETIC CHEMIST!

[@jnhforlife5326]

Absolutely love his knowledge. He is incredible at what he does!! Please give him a rightful title 🙏🏼

[@kadabuwan]

I’m not the best with makeup but Javon is such an entertaining speaker and I love following his socials because he makes me enjoy chemistry so much! He talks about the chemistry of makeup in such an enjoyable and educational manner without ever making you feel bad for not knowing. Would love to see more of him in videos!

[@littleriverflows]

So two months ago, Christina Han was a "cosmetic chemist" in your video title, but Javon is a makeup expert? Make it make sense, Allure. 🤔

[@uselessaccount4552]

I WAS LITERALLY GONNA COMMENT THIS

[@sandraschmied6459]

I have been thinking about going back to college to study chemistry for a while. A Cosmetic Chemist career would be perfect for me! Very inspirational.

[@michelleleuch]

This was awesome! We need him back

[@blondy.t]

Please make this a SERIES! It is so Helpful 👍🏻👍🏻👍🏻