Amala Akkineni: Cinema is no longer about one person producing a masterpiece | The Hindu

Amala Akkineni, actor and director of Annapurna College of Film and Media, discusses the changes in the entertainment sector during the pandemic and why she thinks there is a greater need for trained film professionals.
In this interview, she talks about writers' groups becoming a norm for screenwriting, using AI for learning and other new changes.
Reflecting on her career, she talks about the discipline inculcated by Bharatanatyam and how she approached her craft till Pushpak. Her projects in recent years such as Karwaan and Kanam/Oke Oka Jeevitham helped her observe the working methods of young filmmakers at close quarters and in turn share these with her film school students.
Read the full story: www.thehindu.c...
Reporting: Sangeetha Devi Dundoo
Video: ACFM
Production: Shiva Raj
Thank you for watching our video!
You can subscribe to our channel here: bit.ly/3c8Adi6
Visit www.thehindu.com/ for the latest updates, analysis, opinions, and more.
You can also download our apps:
Android: bit.ly/3nboBEi
iOs: apple.co/3EDCwt4
The Hindu is committed to keeping you up-to-date with information on the developments in India and the world. We promise to deliver quality journalism that stays away from vested interest and political propaganda. You can support us by subscribing to our digital offerings here: bit.ly/3emywiz
Follow us:
Twitter: / the_hindu
Instagram: / the_hindu
#amalaakkineni #telugucinema #telugufilmindustry #southindianmovies

[@rishiraaj.580]

Nice, Insightful Conversation 👍

[@rishiraaj.580]

Film Making - Very Tough Job. But People Who See, Enjoy Think It's Easy. That's Why Many People Get Misguided But Now Cinema Awareness Is Increasing It's A Good Sign. 😐🙏

[@rishiraaj.580]

This Is The Reason South Indian Film Industry Producing Quality Cinema Connected With Roots. Bollywood Is Only Making Remakes Of Telugu Films. 😐

[@rishiraaj.580]

Film Industry - Talent + Hardwork + Luck = All Counts For Success. 👍

[@tirumaleshmani8618]

Wow! She has a good understanding n clarity on filmmaking.

[@rishiraaj.580]

Nagarjuna - Smart Actor. 👍

[@pallavimatharu6424]

Amala mam always graceful & elegant 💖✨✨

[@rishiraaj.580]

Film Making - Script Is The Backbone.

[@PlayboxEntertainment]

👌🏻👌🏻👌🏻

[@salmabegum6677]

Hello How Are You,,, i Like To Akkineni Amala Akka 😂😂😂😂😂

[@tyagarajakinkara]

she is a worthy daughter-in-law for the Akkineni family, unlike Samantha who lost the opportunity to continue the clan of the same Annapurna school of film is such a asset to film industry.

[@rishiraaj.580]

Samantha Is Beautiful 😀

[@venkataviswanath6688]

Too much sollu… not interesting questions