Gerald Zaltman | Addressing Messy Marketing Problems

In this "New Paradigms for a New World" ideas series video, professor Gerry Zaltman examines the role of creativity and open-mindedness in addressing messy (marketing) problems. If you have research that (re)-examines how and where we serve our customers, please consider submitting your best work to the Paradigms special issue. The call for papers can be found here: www.ama.org/journal-of-market...
Gerald Zaltman is Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School, Harvard University, USA. This presentation is related to the Journal of Marketing Special Issue, "New Paradigms for a New World: Marketing Scholarship in an Age of Disruption." Learn more about the special issue here: www.ama.org/journal-of-market...