Olson Zaltman: Intro to ZMET

The origins of ZMET and how Olson Zaltman uses it to bridge the gap between what customers say and actually think.
olsonzaltman.com

[@VilladsClaes]

We at Aarhus council would love to use the ZMET to understand what citizens actually want from the council

[@prashidhashrestha]

thank you very much helpful regards from Nepal

[@kyungjinkim3390]

It is difficult to read the heart of a person who is revealed on the outside, so what is the reason to read the heart of someone who want to hide one's heart? How can we confirm that the hidden inner thoughts are directly connected to the true consumption of consumers? On the contrary, wouldn't they want to avoid it even more?