quiet luxury is loud

[@dia9916]

This quiet luxury trend is delving into respectability politics - ppl are completely ignoring that Sofia was already wealthy (like her father is literally THE Lionel Richie)

[@Shay416]

That intro 🔥 👌 😍 🙌 😂

[@delle3955]

Exactly! It really annoys me how dense people are being on the topic. I’m glad I’m not on TikTok😅 Great video!

[@esmeralda8305]

I don't think anyone thinks she wasn't already wealthy. Everyone knows she's Lionel Richie's daughter.

[@aliciathomas6477]

@@esmeralda8305 that’s actually not common knowledge a lot of people don’t know that 🙃🙃

[@esmeralda8305]

@@aliciathomas6477 thats surprising. One quick google search and its right there.

[@joepiekl]

It's worth mentioning that very wealthy people often don't want to advertise their wealth. There are far more billionaires that we don't know about than do, and that's because they choose to be anonymous, and arguably for good reason. But let's be honest, you can't allow a magazine to cover your wedding, presumably for a generous fee, and claim that you're not trying to flaunt your wealth. It seems like they're clearly flaunting their wealth while trying to use the aesthetic of 'old money' to give themselves some sort of credibility and distance themselves from the attention seeking that they're clearly engaging in.

[@taty87]

Bingo!

[@Ray03595]

This is very true. I work in a finance job where I see many rich peoples accounts, and the mega wealthy accounts are always random people that do hold high positions, but you wouldn't think are THAT rich until you see their bank accounts/stock portfolios. What this video and Tiktok doesn't pick up on actually is that a lot of them are South Asians/ South East Asians, so funny enough the actual stealth wealth folks are definitely not all white people at all.

[@iCharLton]

exactly. it is trying to posture and harken to an old aesthetic while hungrily chasing the publicity and showing of their immense wealth, and trying to make it seem like its understated. nothing covered by Vogue is on accident or understated.

[@rigelb9025]

@@iCharLton Precisely. In fact, to call the glaring contradiction of publicizing one's own wedding on the cover of Vogue for 'modesty's sake' blatantly & patently absurd, would be the understatement of the century. And given this century is only 23 years old as of now, that may not even be too hyperbolic a statement.

[@Patricia-hx4dh]

Yup, a person is not uber rich if they agree to have a sponsor, let alone a brand sponsorship

[@alenacharlyn9469]

Honestly not having TikTok and learning about TikTok drama via KZbin is elite, would recommend

[@fallisdying2077]

agreed

[@Andtherewaslight427]

Best comment 🎉

[@LAMEN_THE_BLAND]

Yeah I deleted my tiktok after 2 months lol. Easiest delete ever.

[@DelJuna]

Yeah👍

[@faithlukoson6013]

I always wondered how it is quiet luxury when we can clearly tell from the amount of money they spend, the mode of transport they use, and their access to luxury buildings/events. It's not quiet at all, boiling it all down to just their fashion is limited.

[@Androgynary]

Yep. I hate this term but “old money”-the people they try to emulate-moves *very* low key. Extremely private and exclusive. Showcasing their lifestyles & consumption patterns overtly on social media is seen as tacky.

[@joepiekl]

But even within that, there's still a way to have 'quiet luxury.' We all know a Mercedes S-Class costs a fortune, but it doesn't attract attention in the same way that a chrome-plated Bentley does. I think the general criticism of things like huge logos or 'flashy' items is that it displays a certain level of insecurity about your social status or wealth. As in truly wealthy 'old money' types doesn't feel the need to show off their wealth in the same way. Now obviously that's a load of rubbish in reality. You only have to look at something like the Bullingdon Club. But perhaps one of the markers of this 'quiet luxury' is literally the idea of unwritten rules that aren't advertised to the outside world. Hundreds of years of etiquette were developed as a secret code to keep certain people out of certain parts of society, after all. Clothes that cost a fortune but only those 'in the know' would be able to tell is basically the same as a rule about which knife you have to use for your fish.

[@rigelb9025]

Well I think within the context of this video and perhaps more broadly (in similar contexts), those key buzzwords like 'quiet luxury' & 'old money' are often being used to describe trends in fashion, very specifically. Fashion in clothing has a habit of often 'appropriating' social norms & concepts, often from previous epochs in time, and then 're-branding' them into this fall's new collection, for example. So I think it's always very useful to delineate the actual & precise framework within which you are planning on discussing a certain topic, before engaging in any actual discussion about it, as you've pointed out.

[@munaiverse7662]

I think it is seen as quiet, only because it is way over the top

[@weird-guy]

You can tell who is poor,middle class,rich and rich rich rich, the so called old money has a lot of tradition behind them, they don´t need to prove the status they have, noveau rich made their money from internet,sponsors,tv. old money or ultra rich don´t go to the same hotel,same restaurants,they use private planes,they don´t the speak same away us plebs , a good example is to watch posh english people vs normal british people, even if they were naked you could still see the difference in posture and atitude.

[@ban3621]

The quiet luxury discourse shows that we’re officially in a recession.

[@imtime22]

Hello roaring 20's?!?

[@rigelb9025]

@@imtime22 Yeah but you'll have to wait at least two or three more years for that.

[@1015SaturdayNight]

Absolutely!

[@phoenixmorphix]

@@rigelb9025LOLL😂

[@daviniarowe368]

@@rigelb9025 no we are officially there but we haven’t got the peak yet . Things are gonna get way way worst …

[@LoneWulf278]

The whole fetish for wealthy people while people can barely afford their rent is bizarre. 😐 I can understand escapism. But only for fictional tv, not for real life people.

[@mimi_44412]

I think they view them as characters. After all, they only know what is given to them on the screen, it's just like any other piece of media. Rich people are so far out our own reality, it's the almost the same to me. Except that they actually exploit us and live off of us.

[@sumayyahadetunmbi4347]

fr I don't understand it as well

[@lotussight]

It's capitalism brain rot. Just watch succession for what it is - a dysfunctional family

[@Exmuslim_caffeine]

fr idk why people like this style i am sorry to say it lack individuality and is incredibly boring suits their personalities ig. my personality is way to colorful for me to like this style and i don’t care if wearing the clothes i want to wear makes me “immodest” “not classy” or “trashy” these people use these words to degrade people for not liking their style and to show their elitism and classism 💀💀💀

[@LoneWulf278]

@@Exmuslim_caffeine And they be regular ass working class people. That’s what gets me. 😂 I could understand if the king of England thought my clothes were trashy. But my classmates have no right to judge me when they shop in the same damn neighborhood. I swear. It’s so pretentious. I also love rich colors. I’m not giving them up just to meet a standard that nobody with actual money cares about. 🤷‍♀️

[@aduraedosa]

It’s the way Elliot was a childhood friend of Sofia, like it’s not the same. You need money to be in these circles 😂

[@jaydthatsme]

@@b.3845 well aren’t you just special

[@janayalaude4722]

Wow that’s so interesting

[@truefalse934]

@@janayalaude4722 Not really. When you're born rich you know everyone and basically grow up with them too due to being the same social circles (residential areas, private schools, social clubs, etcs). If you're not from that life you'll never be apart of it no matter how you dress

[@Bonbon-lk9gv]

Yup. You're right. They also rarely marry outside these circles.

[@kiki13451]

@@truefalse934 that last part. I can easily go buy an outfit and do my hair up and look like those people. But there’s more than just an outfit. It’s mannerisms, speech, even the way you walk or sit like it’s more than dressing a certain way and sitting with a straight back and I notice a lot of people don’t know that and try to fit in where they can’t

[@tb11212]

“As of late, hoards of people on TikTok, despite having no money to hide, are set on emulating the stealth wealth aesthetic.” 😂😂😂

[@lovinglife419]

I love It! 😂 So accurate.

[@ohmyprettygirl]

Yes! Why are people with virtually no money on social media trying to define what real money looks like?

[@SP.Addams]

The folks on Tiktok all have the same exact trendy pieces. It’s cringe. But we can’t ignore the psychology behind everyone wanting to look the same. For acceptance and safety reasons. So I guess there’s that…..

[@Garcelle1987]

@@ohmyprettygirl Just as embarrassing and weird as men with no discernible value branding themselves as ‘high value’ on the internet 😏☕️😂

[@J.E.C.]

Its ok, as long as this will make them dress more appropriate and stop running around others half-naked

[@taurusbeauty6364]

Sofia Richie is a horrible example of "quiet luxury" how is she quiet when she made a big deal about her wedding and she;s now on TikTok having her husband do makeup voiceovers?

[@user-kg5lq6nd7q]

Agree. Old money and quiet luxury are class. Sofia is a rich kid, this guy is also a rich kid. These are the “great value” versions of what quiet luxury is. Her blonde streaky greasy hair on her wedding day is tacky much like the other girl that got married to David Beckham son. The natural hair will always look classier. As for sofias husband he’s less than nothing to look at in fact I’d op to never look at his face again, it’s unnerving

[@leslianbaez227]

@@user-kg5lq6nd7q why you sound so pressed lmao 😂 what did Sofia do to you

[@f.t633]

​@@user-kg5lq6nd7q its not that serious, J

[@hypatiakovalevskayasklodow9195]

@@user-kg5lq6nd7q it's all the same POS in the end. class is BS. hoarding money and especially wasting it on sh1t while the planet is dying from private jets and overconsumption and the rest of capitalism

[@EveD123]

@@user-kg5lq6nd7q get help

[@munaiverse7662]

Had a finance teacher who was this really sweet guy who worked to deliver expensive brands their clothing. He told us one main thing, the clothes that come from top brands and clothes that come from standard brands come from the exact same factory

[@CElle572]

Exactly why I will always choose the cheaper option over the more expensive one if it's the same quality.

[@jasonhaven7170]

So only handmade clothes are trustworthy?

[@ima.m.1658]

yeah, there's really no way clothes could ever be worth how much those brands cost. just a display of wealth. it's gross all around

[@sandracurielalonso1609]

your teacher only worked for zara then, theres a clear difference in quality between cheap brands and specific (and let me underline this cause i know people with pick and choose) brands. The difference between $100 shoes and $1500 is just money grabbing capitalism absolutely, but the difference between $10 and $100 is night and day, if you know what to look for. isnt that the whole point between the boot theory in economics?

[@blkboentinquiry3553]

You can tell this when you buy them both.

[@alexandradf3]

I think it is important to recognize the cycle of new money BECOMING old money. For example, it is named in the video that the Rockerfellers and Kennedys are examples of old money, but the Rockerfellers were viewed as new money when they came on the elite social scene (ie. Gilded Age) and even at the height of the Rockerfeller fortune (1910s), they were still seen as new money. We only see them as old money now. The Kennedy fortune was a product of an illegal bootleg alcohol operation during prohibition (think Great Gatsby). Even in the 50s and 60s (their peak moment in American culture), the Kennedys were NOT viewed as old money. They were seen as modern, cool, and fresh. It is only now that we see their style as classic and timeless. Our PERCEPTION has changed, but we act as if our perception now is the reality that has always existed and that is incorrect. If history has taught us anything is that the cycle will continue. A new money fortune is being built at this very moment that will last for generations to come, and then in 50+ years people will look back and say, "That family is old money and so classic! They have always dressed so timeless and classic." Even though right now we think those same people from new money look trashy. Today's Tiktok influencer could be the next John D. Rockefeller...as cringey as it is.

[@bre7931]

THIS!!! As much as we hate the Kardashiand, in 80+ years people will say that they are old money.

[@princevesperal]

I completely agree! Though I would add that it's not just the mere passage of time that is at play. The family, and sometimes even the individuals, actually "mature" into their new socio-economic class. They lose the vulgarity of the lower classes, the need to show off, the desire to prove anything to anyone. They become secure, and they also realize that in order to be accepted into high society, they need more than just money, but also social graces and elegance. There's a refinement process going on, sometimes over two or three generations, and sometimes even within a single lifetime. Look at Victoria Beckham back in the days, versus now. The change is obvious.

[@bbybella9937]

@@bre7931 They have to be accepted by old money to be considered it though. It’s not just simply having the money it’s more than that.

[@bbybella9937]

The Kennedys became viewed as old money as soon as they had someone marry a literal member of the British Nobility. They were in their circles as soon as their birth and knew old money people. Also no their money wasn’t from bootlegging they were literally rich since the 1870s.

[@mozorellastick2583]

@@princevesperal the vulgarity of the lower class. This phrase will really stick with me. How unbelievably insane that someone could just assign 90% of the earths population with vulgarity, and the other, arguably most corrupt and sociopathic 10% as elegant. This comment will really never leave me, I shudder at the grip that capitalism has on people

[@sima1664]

I still can't believe my eyes whenever I see people trying to align themselves with nepotism and inherited wealth online. I thought we were eating the rich 3 years ago fam?!

[@luluwahbarakat6612]

I just started the video, and i just had to comment on how gen z regards sophia richie as the epitomy of 'stealth wealth' when literally the entire wedding affair and honeymoon have been documented for the entire world to see. Like girl thats the opposite of quiet 😂 from my perspective, it actually seemed kind of tacky, the need to let the world know the wedding was basically sponsored by vogue and chanel, and showing off the whole affair from a to z, knowing that girlie can probably afford her own luxury wedding but chose not to.

[@jase87]

Exactly it’s jsut a buzzword now being thrown around everywhere. She’s new money and so is her husband

[@duchesseebene1273]

You know the saying 'If you can't beat them, join them'? Well it seems GenZ and the youngest millenials have realized they cannot eat the rich afterall. So they're going to join them the only way they can, which is emulating their fashion choices, or lack thereof.

[@Inkpinkierosie]

Lies we can wtf u talking about those that are not worshiping these celebrities that are in Genesee and Gen alpha If some people don’t look up to them and quit trying to be like them and protest then yes. But we are on our phones I don’t think unfortunately enough people from our generational eat the Rich and also aren’t martial and bosses and ignore celebrities then yeah it’s possible to eat the rich

[@Jazzyisms]

DAMN! What a take!

[@someonethereQ]

some of us are still trying to beat them, though this number is few

[@dahdream6044]

I’m getting hungry. You best believe I’m going to eat soon :).

[@markchen5710]

the funny thing is the consumption from these people keep them poor. The idea that you don't need money to be happy is the biggest lie that the rich has sold the general public

[@wordswithkay]

The wealthiest personal friend I ever had (private jet multi millionaire family in agriculture and shipment 🤑) wore TJ Max, J Crew and maybe a little bit of Gap everywhere. Sometimes the “old money” plain aesthetic is also just plain, not even overly expensive. It was her jewelry that clued you in when you actually paid attention to it.

[@loloppololp9304]

This! A family member from British old money used to shop at Eddie Bauer, or other mid to cheap brands. To them, it's ALL about the construction, material, and fit, not the brand. Also, they would always fly economy.

[@yriEth]

There's an influencer I follow, Taylor R, who clearly has a lot of money, but she said she mostly shops at Zara, H&M etc. lol. But her wealth shows in other ways, e.g. she owns a huge flat in Hong Kong (with her husband)😅

[@yueuphoria8952]

​@@yriEth But if she has a lot of money, she should spend it on ethical/slow fashion brands instead of supporting fast fashion ones such as H&M or Zara. 😅

[@thatasiangirl0_039]

​@@yueuphoria8952 Those brands get their shit from the same few factories as others.

[@Tiorg-g1u]

I went to an elite college and all the girls from extremely wealthy families always wore those dirty white sneakers . But they wore them with $2500 winter jackets lol. Its like that scammer Anna Delvey, people she interacted with said that her being sloppy with her fashion choices actually made her claims of wealth seem more legit. Their wealth has already given them this societal position where they’re not bothered by those opinions. They have hella money and power so at the end of the day they’ll draw people in with no issues.

[@kseniav586]

ten years ago i was like "ugh look at the cardashians, that's so awful, proper rich people don't dress like that", now i'm like "i don't care if you're stealthy or flashy, all rich people are perfectly edible" and that's radicalisation for you

[@emersyn444]

good grief

[@luanasilva7341]

"proper rich".😂

[@pwetty4r4]

i'm deceased.

[@decoyheartt]

lmao

[@camdenhunt7565]

literally all i care about is who is gettin eaten first?

[@PogieJoe]

There's a book on my reading list called Chromophobia that's supposed be about why modern wealth despises colorful items. Good video!

[@no.6377]

Oh interesting! I myself hate muted colors and find them so damn _boring_ so I'll check it out to get an idea why an entire social class seems intent on avoiding color.

[@theerarestjewel]

Thank you

[@parishers6351]

I hate colors but we are all different as human beings. People should do what makes them comfortable.

[@birdiewolf3497]

​@@no.6377 I like color, but I just love black. I can't stop buying the same black shirt in different fonts. It's actually a problem. But you can have a bold wardrobe with neutrals colors. You just have to experiment with different textures, materials, designs. Rich people's style is not boring because they wear neutral colors, it's because they wear basic designs. Adding color wouldn't do much to make it anymore interesting.

[@ima.m.1658]

anyway, it's a very European/white outlook. So many other cultures embrace color and it's fucking beautiful

[@el972]

The nerve of thinking that dressing as old money is something to be proud of is so icky, like dress how you want to dress, not how you think you should dress, there’s not better or worse in terms of style, the need of being better, being more classy, more subdued because you’re of high status is such a medieval way of thinking also this video says it all, they are LOUD, these people are just so convinced that old money are better than us they seek to emulate it but we will not be seen as equals to them like ever. I’m not saying that is something wrong to dressing like this if you like it, my problem is how tik tok paints this style as more elevated than the rest just because

[@charlesmiv3842]

Ironic because they're new money.

[@afrosamourai400]

Can i have a amen? I fucking hate superficial people i don't care what you wear or dress like i only care if you are a decent human.

[@Nicole-em9yo]

It’s an illusion. Dressing up for a feeling the only chance of even making it into those circles is to have been educated and work and live among those circles even though then it’s not guaranteed.

[@umm3766]

why does it matter?

[@umenohana5320]

​@@charlesmiv3842 I think must of them are middle class/working class, they hate 'new money style' but they no even closer to be, at least, richies. (Sorry for any English mistake).

[@evehall5601]

"Maybe just maybe, rich people wear boring clothing because they are boring people" is actually hilarious, put it on a t-shirt pls x

[@ron3200]

So people that wear boring clothes or just don’t care to style themselves are basically boring? I’m not defending the rich but not everyone has the need to be stylish, some people like me are just lazy and want to wear something comfortable and easy to pick.

[@Rohmash]

@@ron3200 You are right. Wearing plain clothes does not mean you are boring. It is tongue in cheek because the intrigue and cultism around this style is suggesting this is desirable and makes you *less* boring.

[@beacoley8758]

Maybe rich people have a humor that the middle class and poor don’t get

[@Kristina-zt2op]

I actually would buy that shirt😂

[@emmeviene]

Interesting take on quiet luxury. In my country, I think one of the reasons why rich ppl don’t advertise their wealth in what they wear is because of security issues and the fear of being kidnapped (I live in the developing world, where the peace and order situation is unstable) and to hide their wealth from the tax man because they don’t trust the government 😂

[@CamiVerdugo]

Latin America?

[@MaynaraFerreira]

@@CamiVerdugo I don’t think there is such a thing as a « tax man » in Latin America, but I might be wrong

[@emmeviene]

@@MaynaraFerreira Wow! So you don’t pay taxes in Latin America?!

[@Anna133199]

For those prices, there better be 0.0% exploitation of humans during the making of them. They better compensate for any CO2 emissions 10-fold, and the leather better be from animals that got to live the most amazing lives before being slaughtered, because at that price-range there's literally no excuse for anything less than stellar treatment of everyone involved.

[@suckmyartauds]

I bet you know this from your tone, but sadly the brands favored by the rich are generally extremely unsustainable. There are a few luxury brands that are trying to be more ethical but they aren't very popular. I was in a luxury consignment store the other day and there were loads of luxury clothes in excellent condition that the rich were giving away, so it seems that the rich are falling for the hype of chasing trends as much as anyone else. I couldn't imagine throwing away such excellent timeless pieces.

[@rigelb9025]

Hopefully. Or perhaps, in a slightly more cynical view, you can expect nothing less than a handful of über-wealthy business owners to handsomely line their pockets, even further. But I hope you're at least partially on the money w/ your statement.

[@Anna133199]

@@rigelb9025 Oh, I don't think my comment is true. I'm not that naive. It's more like imo this should be the case.

[@emmie1176]

I know that there are a bunch of high end clothes that are made in ateliers are made by the people in those ateliers, but then there's still the question of the sourcing of the fabrics...

[@rigelb9025]

@@Anna133199 Perhaps the same could be said about mine.

[@psychedelicpegasus7587]

"Old money" sounds so funny to me. Like, people think the 19th century is old? I live in Europe and my brother's friend who lives nearby resides in his family's ancestral home built in the 1600's. His whole family are lovely and really down to earth. Everything they own is of the best quality, very classic cuts that will wear well. They mostly spend money on education, their property and maintaining their giant ass house. When you're truly old money, the house owns you.

[@youparejo]

I would say the 19th century is old. I read somewhere about rich/bourgeoisie people being able to identify at least 3 ancestors on 3 different generations. For exemple, i know the name of my grandma, my great grandma but after this, we have nothing on who was her parents. A house from the 19th century, means there are 10 generations that have been able to maintain and pass down the property

[@bbybella9937]

Of course Europe old money is different than American old money. But yes 19th century money would be considered old in American especially if they kept it or married into other old money families.

[@anna-jz5mj]

19th century wealth is considered old in America because America hasn't even been a country for 250 years yet

[@sjdess]

This is what has me confused. Sofia wouldn't be considered "old money" outside of maybe the USA. But even in the USA there are genuine old money families...

[@lungcell]

"When you're truly old money, the house owns you" Damn that's so true, haha. It's like a central concern throughout Downton Abbey, that every generation is just a custodian of the house and fortune.

[@_iboji]

Perfectly summarized. This "aesthetic" is where classism and racism dovetail and that part people miss is that yeah wealth and power don't necessitate performing "taste". People miss the part where materially resourced people aren't obligated to do anything .... thats the flex and trying to assign meaning to the rest of it is extremely weird.

[@isaacmuth7097]

The question I always pose to the “you’re fake rich” people is this: what if I’m wearing recognizably designer items, not to cosplay wealth, but because I like them?

[@aisherwasher6959]

If youre wearing the clothes simply bc you like them, then you shouldn't care about the answer to your question

[@aisherwasher6959]

It's still understandable why you'd be curious. I don't have a real answer 🤷🏾‍♀️

[@isaacmuth7097]

@@aisherwasher6959 good point. I ask the question because these people who call others “fake rich” seem not to understand that some people simply wear things because they like them.

[@DungNguyen-ti9dk]

Sometimes it’s so time wasting to hear opinions about you from other people. Is it a rule now to be dressed a certain way cause people always suggest me to find my personal style. Why do I have to create a box to fit me in? I have a wardrobe I love and wouldn’t change a thing even if it seems random for some people 😂 And then if I use an authentic bag people still want to ask if it were real since fakes are everywhere in my country. Because I don’t dress as someone who can afford a real bag in their eyes ig. At this point it’s pointless to do anything because of influence of others. I would not try to fight the battle I couldn’t win. I am comfortable in my stuffs and that’s enough.

[@isaacmuth7097]

@@DungNguyen-ti9dk I love this!!!!!

[@NiteOfTheWorld]

It's impossible for me to express just how much I hate TikTok.

[@janayalaude4722]

Lmaoooo literally ruining lives

[@randomchannel323]

It commodifies everything

[@hypatiakovalevskayasklodow9195]

tiktok is just a technology, it’s neutral (i see the same sh1t on you tube, there have been these “act rich schools” “be an elegant lady” for years) it’s how people use it that can be problematic. accounts i follow on tiktok are quite smart and educational. Linkedin is supposed to be a “professional” network, yet people make it like a facebook profile of a 40yo teenager reedit can be dreadful, but it can also be incredibly supportive and save literal lives

[@heather758]

@@hypatiakovalevskayasklodow9195!!!!!! So true

[@apurvabachute3692]

Videos like these always wonder me and then I feel grateful for my country to ban tiktok 😅

[@carmelasantana3091]

I think wealthy people dressed in an understated way not because they don't care, don't need to make a point, or are boring, but rather in order to fit in with the vast majority of people, so that they won't be a target. The biggest takeaway, for me, is to focus on good quality material in colors or patterns that can be easily mixed and matched, to get the most out of your wardrobe.

[@archaicamusement3871]

Capsule wardrobe.

[@lilynidriscoll2081]

Not trying to throw any shade here but I honestly think that's a little naive... as human beings we all have egos and many of us are slaves to said egos - many of these wealthy people base their self-worth on their wealth and they want to showcase daddy's money for the world to see because they know they'll receive praise and admiration for it! they can do that through material goods that, as amanda states, are prohibitively expensive.. everyone knows the rich have a complex about distancing themselves from the 'plebeians' of the world and even their fellow rich peers who don't come from old money like them (aka new money)

[@Jackson-nr2mw]

I distinctly remember "quiet luxury" becoming back in vogue after the 2008 recession😅 so ya definitely not my first rodeo

[@behemoththekitty]

Oh my God, I am having flashbacks! I remember the "buy less, buy better" mantra every magazine touted.

[@eventplanner461]

Lol history may not repeat but it sure does rhyme. Fashion directly correlates to the economy. Notice how platform heels are in style, now. Everytime that happens, just know the economy is going to shit.

[@nameisamine]

The "Gossip Girl" generation also became obsessed with dressing like old money.

[@Jasmine-dd2ke]

I'm not on TikTok (thank god), but I am a long time watcher of Succession and I love hearing the discussions around the fashion of the show, both from the watchers and from the show's staff behind the scenes. I think it's also interesting to note that the Roy family are also new money, so in some ways they're also cosplaying the old money aesthetic with their wardrobes. This is highlighted in the episode "Tern Haven" when the new money Roys are juxtaposed against the blue-blooded, old money Pierce family. But, without the wardrobe to clearly delineate between the pedigrees of the two families, the Pierce family instead used intellectualism and academia to assert their superiority. The class divide just expresses itself differently. I'm also a huge fan of the wardrobe, particularly Shiv's clothes. Them clothes are pretty plain, I won't lie, but the thing that makes it so aspirational in my opinion is just how well-tailored everyone's clothes are. Tailoring is a luxury most people can only spend on big days, like a wedding day, not something you splurge on for a random button-up like the Roys can. I think that's part of what is drawing people to the wardrobe, which is another "quiet" signifier of wealth.

[@prenuptials5925]

Most billionaires aren't known by magazines that make "richest people" lists. Often rich people try to be anonymous and private about their wealth. They often aren't public figures that are the heads of well know companies like retailers. They're often the ones that have this aesthetic, and there's good reasons. When they're public and flaunt their wealth, they're targets of not only crime, but just unwanted attention in general. When they embody this aesthetic, they can walk around in comfort. The investment banker name partner to most people looks like the grad intern working for them for most people. Obviously the people doing this worth more than Donald Trump flashing pictures of his gold toilet can fly under the radar and aren't potential targets for the wrong kind of people

[@Inglea]

I wouldn't want to be know rich or Uber rich. Makes you a target...

[@youparejo]

This is a really good point. Celebrities we see want to be seen by paparazzi, being approved by the public because that is where they can get money from.

[@e.eberle]

Maybe rich ppl just wear boring clothing because they’re boring people‼️ is just *the* perfect summary and good video overall, as always💖

[@JaneDoe-st3gi]

Lmao I can really tell you don't get to meet a lot of rich people. Most "rich" people I know has a whole workshop room dedicated to a very niche hobby beside their education, and i see most lower middle class associates literally have no hobbies beside eating out or going to concerts.

[@LP-ct9nk]

And Ik a ton of rich people who do nothing substantial except go out to parties to socialize. Meanwhile my middle class friends take classes, participate in hobbies, and interact with their community. It’s almost like anecdotal evidence is a measure of YOUR experience Jane and op’s point is still valid

[@JaneDoe-st3gi]

@@LP-ct9nk Huh, you're right, I forgot the existence of the socialites. I guess they're that forgettable lol. Seems like being boring is a choice available for all socio-economic class then

[@katgreer6113]

yeah no. rich people are still people. People can be boring or interesting...doesn't matter their wealth.

[@tacrewgirl]

Never heard of her. But I've heard of quiet luxury online. Thanks for filling me in.

[@Ray03595]

I think there is an element of this where as you age, your style just becomes more sophisticated, and you wear less branded stuff. I've been doing that naturally and i'm in my late 20's. So while I get what this vid is saying, most people do tend to grow out of wearing flashy clothes and stick to neutral colors as they get older. my mother is a school teacher and has a lot of neutral clothing, my grandmother wore nice looking clothes even when she was dirt poor growing up. People forget that it used to be standard for everyone no matter what class, to have to present yourself publicly in a certain way. Which was typically more boring clothes, but timeless clothes as well. There's a reason well-made vintage pieces get handed down, and are good finds. Massive cheap logo clothing was never a thing until around the 90's. Not to mention this style and finding plain clothing is very easy to emulate, so I don't see most of this as a rich person thing, unless you're purposely wearing plain clothing from rich people brands, hoping a select few will notice what you're REALLY wearing. Like if you're getting a $500 scarf from The Row hoping a random millionaire in NYC cares, or literally anyone cares... that's too much.

[@ninagrace-lee8323]

I agree. I get the social commentary on Tiktok is insufferable (bc it is) but is the world worse off for us caring about understated clothing? No. It used to be the case that average people were focused on function, not style. Stylistic choices in fashion were a luxury of the rich. If anything, today we are super spoiled bc regular people who aren’t rich feel entitled to wear name brands and have a huge wardrobe. Instead of buying what makes sense for their job and lifestyle Quiet luxury has helped somewhat. Plenty of rich people don’t wear Loro Piano (spelling unclear, sorry) bc it’s too much trouble. It’s easier to go into the local Madewell or your thrift store for good jeans/shirts with no logo. It doesn’t go out of style and matches everyone else. A timeless look is also more cost effective - don’t see anything wrong with this

[@ReeRee_Donita]

I’m on the younger side, and already into sophisticated fashion already. I never want people to know what I’m wearing- including bags. But from time to time, I tap into the flamboyant side.

[@ximenadelrio]

​@@ninagrace-lee8323 I agree 100% with Ray and with you. I also don't see anything bad about smart investment in clothes and sustainable capsule wardrobe. But you know... haters gonna hate ...

[@lunaas1029]

I agree once I was out of highschool I hated branding and I never wear clothing with brands or logos on it now

[@chanmarr8118]

That makes a lot of sense. I’ve hit my 30s and I just wanna wear comfortable clothing. My friend always ask if I’m gonna dress up when we meet up because I use to wear platforms, corset dresses and stuff, but lately I wear lose clothing that I can move in.

[@chocolateaddictedartist5924]

There's a pretty bad Indian movie on this topic of "New money vs. Old money" called Minsaru Kanavu. (Yes I know this is considered a good movie for 1980's indian cinema, for anyone who cares, but in general, it's pretty darn bad.) The father of the heroine has been rich for generations, as shown by the opening scene, where we find out his grandpa was the first to buy a car in their village. The pseudo-love interest comes from a new money family, and the movie portrays his parents to be goofy and bumbling idiots who happen to be rich, where as the heroine's father is portrayed as classy. Pretty wild how there seems to be a level of heirarchy even within rich people. It all seems rather silly, especially considering the current state of classism as it is.

[@loloppololp9304]

It's silly, but class has been around for thousands of years.

[@kaisuteknon49]

i think even hindi medium had similar tones "less is more"

[@ToriUptown]

Sofia being white passing (now) can’t also go unnoticed. She wants to be seen as close to white as possible, and this aesthetic is the best way to get there

[@maddfinn11]

She is white. She's always been white and looked white

[@umm3766]

but if she did that trashy hood aesthetic she'd want to be seen more black

[@strawberrylipgloss9268]

Sofia is mixed raced. You do know that her father is Lionel Richie? He’s not white.

[@betht7414]

@@strawberrylipgloss9268 Lionel Richie is also very mixed, Sofia has more white ancestory than not. Yes, still mixed but mostly white.

[@bre7931]

She got a lot of work done. If you search videos of her on KZbin when she was a teenager she looks ethnic. Her nose was a lot wider and her facial features definitely showed her black side. She keeps her hair bleached too

[@JyotiSingh007]

I agree, this kind of aesthetic restricts individuality.

[@INVINCIBLE840]

"black, beige, white , grey, turtlenecks and straight leg jeans" that basically describes my personal style except my closet doesn't consist of a thousand dollar plain black t-shirt. ig that's the difference. paying way too much for the same things in the name of "craftsmanship" is quite luxury.

[@shoyuramenoff]

I love how chill her vibe is. Never seen her videos before, but I'm subscribing.

[@serenity6831]

I was wondering when the pendulum would swing back to "toned down" lol. Honestly I wish black women in particular wouldn't buy into this...we're considered "too much" and "gaudy" from the beginning.

[@mewmew6158]

That's the respectability bs at work in the minds of the global majority yet again

[@birdiewolf3497]

Exactly. Tbh I find it so embarrassing. It's like they are agreeing with our naysayers. Like we need to be coached into being feminine? Okay...

[@motorcity313]

Ding! That’s what this whole quiet luxury is built on. Who now has more access to “luxury”? Who doesn’t want to be considered equal to this people? Soft luxury is tied to racism.

[@TheSomethingnew1]

Oh it’s definitely swinging lol a lot of black KZbinrs I follow have started to change their looks and I couldn’t figure out why.

[@eventplanner461]

Listen, I'm African. Bold colors will always be in my vocabulary. As much as I like black for it's sleek clean look. My mom raised me on 'bright colors" to compliment my dark skin. Too much dark colors can make you look too dark(which is kind of also a messed up thing to say), but whatever.

[@janeh9962]

the succession references are just the PERFECT touch to this video

[@DoraExploringg]

You speak so eloquently! I have been listening to Anna Bey for quite a while, I believe she was a huge part of this elegant trend. She teaches that how you dress hugely impacts who you attract.

[@cloudywithachanceofblossom]

“Despite having no money to hide…” I just screamed 😂😂

[@wordswithkay]

I feel like we’ll never live in a society of individualism either way. Like neither of these aesthetics are the answer. Both made people conform, spend money, change their bodies etc to fit the “style” or idealism of the lifestyle. I see them as equal and opposite ends of an unhelpful pendulum. Fun as mood boards and 1 time dress up opportunities but severely lacking in true self expression free of classism as anything else.

[@loloppololp9304]

Actually, we are moving away from individualism. It's a trend happening where people's identities are based on a group or groups they are a part of.

[@diddles3383]

I think you mean individuality, individualism is when people only look out for themselves and their loved ones and is the polar opposite of collectivism where everyone helps each other to live.

[@lilynidriscoll2081]

a hot take indeed.

[@0daadaadaa0]

@@loloppololp9304 ... so, going back to the default setting then. Maybe in a couple of hundred years, the cycle will change once more and individualism will rise.

[@princessbubblegum27]

This video screams what I have been thinking for so long and I am so proud of this woman for putting it so well.

[@joepiekl]

God, whenever I hear someone's job title and it includes about four things that require no qualifications ending in 'entrepreneur' or 'philanthropist,' I just think 'Why don't you just say rich trust fund kid without a proper job?'

[@emzz7358]

😂 i kind of know what u mean, give an example

[@p0lyxena]

@@emzz7358 brooklyn beckham being described as a "multi-hyphenate, aspiring chef, and personality"

[@emzz7358]

@@p0lyxena "personality" 😂😂, I never understood that title that they give celebrities

[@haneen8224]

i did not understand why everyone was freaking out about it i just found her weeding boaring and looks like every other rich wedding like?? how is it ground breaking as some people claim?

[@mimi_44412]

Exactly ! For some reason people have a distorted view of how rich people behave. But more often than not, rich people create the trends or reappropriate trends from lower classes.

[@Jeskrist5]

Sofia is like every other celebrity, she follows the trends. I think the Dark Academia follows stealth wealth closely, but alot of us who are into Dark Academia went to thrift stores and spent our money. Celebrities saw Dark Academia and noticed how preppy it looked and started copying off of it.

[@pumpkinnutmeg279]

Exactly what I was thinking! I’ve always loved dark academia and academia in general because it reminds me of my home- New England, specifically Massachusetts. Seeing this aesthetic, I can’t help but notice the similarities to dark academia, but more importantly, the blaring shortcomings. This is just a diluted version of dark academia. Honestly, dark academia is warmer/more expressive with deep reds/blues/greens, warm browns, mustardy yellows, etc. Somehow, this version seems sterile and forced, as if that white, blocky contemporary architecture (you know the type) or a mcmansion was turned into a blazer by a witch’s curse. I’m not sure if this is correct, but I thought that, while old money has always worn stark whites, they’ve also been fans of color pops: think pink or lime shorts. Tbh, this new aesthetic just feels like the Zara or H&M blazer section- not “stealth wealth.”

[@JBUHJBUH]

​@@pumpkinnutmeg279 I think the 'colour pops' are culturally specific - like preppy VS arriviste, or simply the other non-white non-European rich families that also exist, lol. As for diluting the dark academia aesthetic, I'm assuming it's because they're deliberately trying to distance themselves from the 'traditional' (again, white European) Old Money aesthetic. In other words, the flourishes and signifiers of academia often overlap with it. If you think about it, even a humanities academic career requires things most working class folk don't have - like copious amounts of time to think, research, & fret about exact wordings etc. The clothing therefore reflects that. (I'm using the humanities to illustrate my point because let's be honest, no Academia trend (whether Dark or otherwise) is talking about emulating the fashions of academics in the sciences, lol!)

[@kasairan8492]

Its the reverse. Dark academia comes from the aesthetics of old money ivy league rich kids.

[@SheenaWilson92]

This was such a thoughtfully and intelligently put together video Amanda. I loved how considered your thoughts were and the playful beginning and ending.

[@briuploadshere]

the "quiet luxury" shit is just a reminder we will never be free from capitalism

[@1hunterdale]

what you want cumnisen .more people died under communism .then capitalism gives you way out of being poor and gives u freedom

[@Laura-gd4ku]

Of course we will be but it comes only through struggle! So get out and get organized

[@artie9940]

​@@jppage3292 if you sincerely would like to know, then study. It's very unlikely that anything coming from KZbin comments is gonna give you the answer you're looking for if your comment is genuine

[@charlesmiv3842]

@@jppage3292 Democratic socialism, for a start. It's a transitory form of governance, that will lead to actual socialism down the line.

[@penelopeemmanuel9602]

Why should we be free from capitalism when it’s the only the that works ? Let me guess, you got the jab 💉 too and how’s that going for you? You trust the government to have your best interest 😊😂. You can’t be this lazy man. Get off your ass and stop waiting for handovers form the government and rich people.

[@kristinarobinson4589]

Thank you so much for this video! I find it insane that there is even a debate over old money and new money! The funny thing is a lot of people talking have NO money. I have old money friends and they wear logos. As you said some people are just boring. New money should be celebrated if anything! We build our wealth on our own, not on the backs of others. We worked and earn our money and we should be able to spend it how we would like. I just think many people are basic and they were waiting for the basic train to pass so they could just hop on!

[@loloppololp9304]

Then those friends of yours are new money. Lol.

[@curvygyals]

@@loloppololp9304 if over 4 generations is considered new money then ok. Make sure you’re old money to even be commenting this foolishness.

[@loloppololp9304]

@@curvygyals where did you get 4 generations from OP?

[@SaffariRose]

@@loloppololp9304 I'm confused too. Where did four generations come from? Because it wasn't in the og comment Or did they use their second account to respond to you? Lol I guess everyone has an old money friend these days.

[@Tas--]

Classism & elitism will always be "in".

[@gloriaemon6624]

“Despite having no money to hide”😭🤣🤣 girl

[@goos_bumps]

Aren’t these the same kids that say “eat the rich”?? Yet they’re dressing up like them??

[@afrosamourai400]

They are lost..and yeah people suck and most of them make no sense!!

[@Phalguni777]

Whewww I' so glad someone's speaking on this! I find it so cringey when people wanna "cosplay" being ultra wealthy

[@LP-ct9nk]

Also it’ll be interesting to see how luxury gets redefined once the Asian market asserts their dominance and influence. They loveeeeeeeee them their brands, logos, and bold patterns/prints and that necessarily hasn’t gotten more understated as they consolidate their wealth. I have a feeling they won’t get hit with the tacky label for qwhite a few reasons…

[@J.E.C.]

This is tacky and primitive. Asia is Asia, different world, history, culture, society development stage, class system. What they do is not our problem.

[@loloppololp9304]

Everyone in China is new money. Communists killed all their old rich. Everyone else in Asia is also new money. Asia only recently developed to what it is today. Conversely, Europe has been wealthy for centuries.

[@PrincessLioness]

@@loloppololp9304 That’s not all of Asia Japan has plenty of old money, and color and acesrooes are a sign kf wealth.

[@fengmin8]

​@PrincessLioness It's not just Japan LOL. Singapore, Malaysia and China has old money too

[@302monique]

It's not about esthetics but if you buy quality items they last for a longer time (timeless). Overtime it is actually more cost efficient than buying cheap trendy clothing at a greater frequency. Really it's a mind set... quality over quantity

[@thatasiangirl0_039]

Say that to my cheap ass clothes from Walmart that have lasted ten years plus and still in fine conditions despite the rough treatment

[@Ridaaab]

But also, in terms of Sofia changing her style, we gotta keep in mind that she’s a young women in her mid 20’s, this is around the time where you begin to develop your long term style. In her case, it would make sense for her to elevate her style into something more timeless, and elegant.

[@SaffariRose]

Exactly! Also the events, parties and activities she would attend with or without her husband would require a certain dress code or asethetic. Nobody wants to look out of place. She will dress to fit in.

[@PokhrajRoy.]

Omg I loved the song parody in the beginning! Aaaaaaaaa it’s so good! We need more of that energy 👏🏽

[@0l0Meg0l0]

This analysis is incredibly well written and presented. So. Good.

[@youarethecosmos]

I like dressing plain and "classic" bc i feel like my personality shines through more and it makes me more adaptable to all environments. I dont like thinking too much about what i wear. Other things on my mind. Im not rich lol.

[@raydromeda3777]

When you think about it, people that dress down, whether in formal clothes or casual clothes, tend to focus on practicality and appeal. It's like when you refurbish a house for sale, you make it relatively neutral, it appeals to more buyers, either because neutral is a preferred style or because neutral is a blank canvas that the buyer can work on. When you dress more plainly, it either puts your environment at ease, or it excites people who would like to creatively project a vision of their own onto you (not in a harmful sense ofc, but in a fun 'discover a new dimension of yourself' type of sense).

[@cecilialu2807]

The Lorde intro is so slay tbh

[@RED6UA]

You should be a singer!

[@WhitneyDahlin]

Yeah that's what I came down here to say! She has a beautiful voice! I would love for her to do an acapella cover of that song!

[@belindabelinda7463]

That intro was EVERYTHANG! ❤

[@mytayla]

I need your take on hard launch/soft launch/medium launching boyfriends on social media pleaseeeeeee

[@dystopicstate]

As someone who leveled up, my wardrobe is like this mostly due to time and social expectations. I work in the financial industry and two weeks every month I can work 70+ hrs a week. So I need something like pencil dresses and other work outfits with neutral or coordinating colors in order to be ready in 30 minutes or less. I'm also working with Partners and C suite, having lunches in restaurants or get-togethers at country clubs that have strict dress codes.

[@AS-kf1ol]

The only thing I felt was missing from this is the fact that this type of wealth fashion is completely racist. There are old money families all over the world, dynasties that the WASP culture cannot even touch, who wear bright colors and intricate clothing. Similar to WASPs actively choosing not to use spices in their cooking as not to be associated with people of color globally (please google this if you do not know about it) they have done the same with fashion to help set themselves apart. Even Old Europe was not plain. but specifically the British Royal house began to pair back as to set themselves apart. It is part of the culture to be different and better, always. And that is what in many ways makes WASP culture fundamentally racist. Literally everyone else if just out here living life, but they are always trying hard to solidify a club that they solely own access to.

[@loloppololp9304]

I don't think it's racist just because they want to differentiate themselves...

[@LP-ct9nk]

It’s racist if they’re actively differentiating themselves to avoid being associated with minorities they look down upon. Op is right racism is a feature of wasp Soviet not a bug

[@loloppololp9304]

@L P that's a big assumption that racial factors are the sole reason for them to differentiate? It's seems rather more of a class issue, doesn't it? They want to differentiate from the lower classes, which white people also encompass.

[@loloppololp9304]

@@LP-ct9nk 🤣

[@loloppololp9304]

@cinamonrollcutie 2 yours?

[@alessia9328]

You are extremely well-spoken, and your tone of voice is calming. I'm enjoying this video very much.

[@theamazingdoubleA]

I can’t believe Sophie got her fame back 😂

[@MsBoure]

Nah, I think it's gone again :D

[@RashidasPage]

No fr 😂😂

[@jeonlyxoxo]

Another trend to fill the void of people

[@victoria_23348]

😢😂😂😂😂

[@nigelhenriques1893]

Uhm. Its fascinating becuase I keep thinking like why do I feel a connection despite being middle class- I've realized that the religious conservatism I feel has a large part to play as well. WASPs in particular which I am sure is an additional sub category to the stealth wealth old money of it all, does have a religious basis. My parents as POC and who grew up extremely poor, but also religious, taught us to never be flashy, always toned down, invest in tailoring, repurposing, and good fabrics, and austerity. Not saying these fashion choices are austere but like relative to the bling off shein, yes. Also I do want t emphasize, the simplistic nature of it all is really possible to cosplay. Like go to your local thrift store find good fabrics, tailor(or don't because I love rolling in oversized) and your good. I usually just use like gold plated jewelry to like sort of have a bit of pop under/peaking through the clothes, but yah.

[@samantha0123]

"despite having no money to hide" loool spot on

[@theakfortyseven]

I feel like you’re Gossip Girl reading the elite but more clever.

[@milliegalier]

This is such a great history of how this "trend" came to be. I've seen so many people talking about it online but didn't realize the context.

[@zosarim9469]

for loro piana: the shorts were in a similar price range to the pants because they were made of linen! products made of traditional fabrics such as linen, cottons or wools tend to have a higher price tag for the same unit of synthetic/man-made fabrics such as denim because more hours of labour and production go into them, as well as the fact that they're 'traditional' and 'virgin' (usually). The fact that these fabrics may not always be 100% and could be a cotton blend does not have a significant impact on prices for luxury items, e. g. Valentino uses a lot of synthetic and polyester materials for their vibrant toned products and the price tag is still eye-popping. Prada has a long history of using nylon in their products although they focus on using it as part of the brand's artistry. To a certain extent, you're paying for that artistry, innovation and style, not just the quality of the fabric. But I definitely think one should question whether all these brands are living up to that craftsmanship with these prices. just thought I'd share. I did a small project on luxury products a while back and noticed this stuff while trawling through their webpages.

[@jase87]

Their craftsmanship certainly do not live up to the prices!! I work for a respectable brand but I know most of our competitors and some of our range are just thst price because of the brand name and prestige. There’s honestly nothing you can replicate in an Indian or Vietnamese tailor, what you’re paying for a lot of the time is the logo and thought and design put into it, not the fabric or craftsmanship

[@nigelhenriques1893]

@@jase87 I agree- as well, many brands sell linen products at lower price points. Idk

[@fengmin8]

Yea I was gonna say. Linen is an expensive material

[@yasminrucker3592]

I just love hearing you read through the narration. If you wrote this, you're definitely a beautiful writer.

[@avu2888]

“we’re just retreating to what has been historically associated with rich white people”??? eyeopener. I really have adored the old money aesthetic for the past couple of months, not because of the style (it makes me look 5-10 years older than I actually am, so it’s not really doing me any favors), but because of the lifestyle it portrays. the idea that you’re so confident and comfortable in your wealth that you don’t logos to show for it. but my defined style for the past year or so has been cropped tops & high waisted jeans/pants & my loud blue PLAYBOY purse goes great with almost any of those street-styled outfits. this video was really nice to hear that maybe rich people dress boringly because they are boring or don’t care or etc, etc, etc. in the end, people should dress what makes them feel happy, confident, and comfortable. xx

[@destinynichole5581]

This isn’t my bag but I will say I’m glad there is someone of color expanding this knowledge to capitalize herself. Bravo 👏🏾 and I keep shining. ❤

[@Meli-bk2hk]

I’m from a low income income paycheck to paycheck Hispanic family and although my boyfriend it’s not “old money” per say he is on a whole different level University and apartment all paid by his father, ski trips, summer home type shit. There are so many misconceptions about it. For one they’re not just some money man that’ll pay off every financial burden specially if they’re still in college (like my boyfriend and I are). The difference will be noticeable and play a huge part in the relationship for a lot of them they are not used to being around lower income people they don’t understand why you don’t have money to spend on an outing. I was surprised by how much more individualistic they are inviting or the it’s on me thing it’s not really a thing to them. Where you really notice the difference in when you meet the family when you see them converse and interact in a way you cannot relate to. You can’t pitch in the conversation because what will you say oh I grew up opposite because I had to struggle. You feel very alienated even when they trying their best to be nice they live in such a different world that it makes it hard for them. In one instance his grandfather was having a conversation with me (very nice man) but he was asking me what I liked to do I mentioned I didn’t have time for much because of work and school (I need to work to afford college on top of the loans I have) he was taken back and wondered if it was an internship and was trying to compute why I worked while I went to school I explain it to him and I could just tell it was an OH moment. You feel different you feel lesser than sometimes, I resent them sometimes because so blissfully to clueless. They’ve been nice but the divide it’s clear I cannot imagine what actually old money people are like. It’s not a whisper it’s a shout you aren’t like us.

[@melon9127]

your whisper singing in the beginning is so cute! 💕

[@high5times10]

"Maybe rich people wear boring clothing because they are boring" yessss

[@GavinKyleGreen_]

Just found your channel and I instantly subscribed. The way your articulate your points, include relevant examples, and speak with a calm tone is impressive. Keep it up!

[@WarmZZy]

They kept the shorts the same price as the pants so it doesnt make the people wearing the shorts look cheap by implying that they bought the shorts because they couldnt afford the pants. Hilarious

[@mcamblor2]

The smartest, quietest, most elegantly effective analysis of this trend I’ve seen thus far, even though I’d balk at any generalization about people wearing “boring clothing” because they are boring. I’ve met quite a few fascinating individuals in my time who stuck to their own monochromatic “uniform” through their adult lives. This freed up mental energy they usually devoted yo their true passions. Alas, there’s Mark Zuckerberg as a counterargument, too… Oh, and real “ Old Money” understands the value of frugality in preserving wealth. $700 jeans are an oxymoron, at best.

[@emzz7358]

i dont really get why youd want to change your own style; to dress and essestially fawn over a style, that is worn by people who exploit people like us. And aslo dont gaf about our existence in all seriousness.

[@bimboodekunle4296]

The way i know every lyric of that song offf by heart. Caught me offf guard

[@Katerina2020]

Though there are a lot of problems with the "quiet luxury" trend as a concept that focuses on luxury, bagging a billionaire and projecting certain status, I personally enjoy the comeback of this elegant and classy style, think Audrey Hepburn.

[@chrischris7003]

I worked with someone in the fashion industry a couple years ago and he said he wore a suit all the time because he actually saw it as more counter culture to dress up, rather than be casual. I think that says something about this quiet luxury movement. That for years of logos and beingg as risky as you want, that it can be more counter to popular trends to dress "elegant" or "understated" But people always run with an idea in their own way and ruin it so, there's that too lol

[@ellawilliams3841]

This must be the most beautiful speaking I've ever heard

[@pepperminttree]

I feel like the only person who doesnt get the hype of all of this sofia richie and quiet luxury stuff? This isnt a dig at you. Ive seen it on tik tok and just dont understand the big deal?

[@niablee]

It’s all an excuse just a prop up another rich white woman for being rich and white

[@KH0LRA]

Same, I heard a lot about her from my cousins who use the app and i'm just here to fill in on the ruckus about her 🧍🏻‍♀️

[@weird-guy]

Didn´t know it happened before this video,but maybe is because i´m not american and don´t use tik tok.

[@maaarlon248]

Your style of presenting is so pleasant 😩💕

[@Iquey]

The thing about stealth wealth that has always puzzled me, is that it's still materialism, but it has snobby esotericism tangled up into it.

[@valeriebeauchamp2263]

I cried at the beginn ing with signing that was so beautiful..

[@shifa444]

apparently she’s so quiet with her wealth yet I cannot seem to stop hearing about her everywhere

[@calideeslife3224]

This is such a fascinating subject and you totally did it justice. Subscribed! 👏🏾

[@Msomifabien]

Very nice video. Very detailed and well thought out.

[@charlieosko4151]

This is the best breakdown I've seen. Kudos.

[@WokOverEasy]

Do a study in Muji brand. Its whole lifestyle brand in Asia with clothing, food and furniture with even hotels and cafes to live the life. Its a whole other quiet luxury "for the masses". If you want to buy the whole lifestyle it does add up. Everyone looks so damn serene and peaceful.

[@soniab4275]

Love the way you deliver your speach very direct yet rethorical and mostly enhences thought analysis...it been a while I did not refer to a discourse as interesting...thank you

[@technojunkie123]

These TikTok fashion “trends” make me more sure of my desire to not have TikTok - imma stick to my TJ Maxx & Ross aesthetic lol

[@sillycaboose]

the peoples quiet luxury: clean girl aesthetic

[@HAFhotandfluffy]

Awesome video!! Quick Tip: Switch the mic pattern to Cardioid (#3) and position the microphone so that you are speaking into the "Blue" logo and not the top of the mic. The mic should point towards the ceiling. This will give you the cleanest sound. Otherwise, keep up the great work!!