10 Google Tag Manager best practices

[@faff]

🎯 Key Takeaways for quick navigation: 00:00 *🏢 Google Tag Manager account structure* - Understanding Google Tag Manager (GTM) account structure. - One GTM account per business; each account can have multiple containers. - Importance of businesses owning GTM accounts rather than agencies. 01:38 *🏷️ Proper naming convention for tags, triggers, and variables* - Significance of a consistent and descriptive naming convention for tags, triggers, and variables. - Examples of a good naming convention for effective organization and ease of use. - Recommendations for naming conventions to improve workflow within GTM. 04:46 *🔐 Proper permissions management in GTM* - Importance of assigning appropriate permissions in GTM to ensure responsible access. - Risks associated with granting excessive permissions to inexperienced users. - Guidelines for managing user permissions effectively within GTM. 05:41 *🔄 Utilizing constant variables for streamlined tag management* - Advantages of using constant variables to manage consistent values across multiple tags. - Demonstration of implementing constant variables in GTM for efficient tag management. - Benefits of using constant variables to simplify tag updates and maintenance. 07:33 *📈 Monitoring and optimizing page speed in GTM* - Importance of monitoring and optimizing page speed when using GTM. - Strategies for assessing and improving page speed performance. - Considerations for minimizing the impact of GTM tags on page speed. 09:12 *🛡️ Implementing server-side tagging for enhanced performance* - Benefits of server-side tagging in improving website performance and data accuracy. - Explanation of how server-side tagging reduces the impact of JavaScript tracking codes. - Considerations and potential costs associated with implementing server-side tagging. 10:51 *⚠️ Consulting developers before adding custom JavaScript to GTM* - Importance of consulting website developers before adding custom JavaScript to GTM. - Risks associated with integrating custom code without proper developer review. - Examples of potential issues caused by improperly added custom code in GTM. 11:35 *🆔 Adding IDs to website elements for easier tracking* - Benefits of assigning IDs to website elements for efficient tracking in GTM. - Recommendations for requesting developers to add IDs to important elements. - Simplification of tag management through the use of IDs for tracking purposes. 12:29 *🧪 Testing changes using GTM's preview and debug mode* - Utilizing GTM's preview and debug mode to test changes before publishing. - Steps for examining tag firing, event data, and network requests for validation. - Importance of thorough testing to ensure proper functionality and data accuracy. 14:06 *📚 Conclusion and further resources* - Recap of key GTM best practices discussed in the video. - Encouragement to explore additional resources for deeper understanding. - Call to action for engagement through comments, likes, and subscriptions. Made with HARPA AI

[@rahabareazuddinpranto5031]

I also suggest to always create versions for your setup so that you can always roll back if your GTM causes website to break for whatever reason

[@davidkeller8360]

You mention cases where a random code from the internet wasn't vetted by developers and broke the interface of the website. But how can this happen when you properly test your custom html tag on preview mode?

[@andrewschaeffer4438]

This is great, will definitely be trying the constant variable.

[@mdinesh1117]

Hi, In GTM how to Push information to dataLayer on each form submit Datalayer in webforms how to integrate for drupal websites

[@teto1911]

As always, I really appreciate your content!

[@Ibrahimbeparyy]

awesome tips for making Google Tag Manager work better!

[@saeedabedi1710]

you are a genius sir.

[@rcbilly2009]

Thank you great video

[@dinorossi6611]

But with Google destroying blogs ... how relevant all this is ?

[@benchase254]

Google is bringing down all blogs I dont know for what reasons

[@dinorossi6611]

@@benchase254 Well, AI is taking over.