Anatomy of a $1million Frank Kern sales letter

$1 million sales letter by Frank Kern: check out the template here sellyourservic...
We're going to breakdown a Frank Kern sales letter, which sells a tripwire book product on booking more clients.
We prize sales and revenue so much that we believe they're harder to make than they really are. We over-complicate the method at which someone will convert from a prospect or lead into a customer.
We also might feel that our writing style and skill isn't high enough to convert someone into a sale. Often the sign of an unconfident marketer or salesperson, is someone who relies on overselling the features of a product rather than telling a story to a sales letter.
There's a misconception that you have to be an incredibly skilled and talented copywriter in order to write compelling sales copy whereas in truth sticking to a formula and template, writing from your own emotions and practising writing sales copy and sales letters is the only way to generate sales via sales copy.
It's so easy to create well-designed and beautiful looking pages now, as well as videos, social posts and apps that we believe we no longer need copywriting.
I've got news for you. Where do you think the compelling script for a download page, video or the product page comes from? It comes from well-written copy.
My first ever product which was a small course on qualifying new marketing funnel clients called The Cerberus Method, was sold for $9. I stuck to a sales letter style template, had very little styling published as a blog post. I've used that same method for our $100k Email Series and to date have generated over $10,000 in sales just from one very basic sales letter.
I want to explore Frank Kern's sales letter page that he uses for his consulting book. The link is reached by an advert Facebook. But I've also seen them on websites, PPC and Instagram.
Will break down the headline, leading, body copy, closes, calls to action, guarantees and testimonials. We'll see how Frank expertly positions his book is a valuable product even if you have never bought before and sells the book for around $6.

[@Deliquescentinsight]

I actually think that you are bringing genuine value Mike, we have a 'hard crowd' out there - but I am appreciating your macro approach

[@SellYourService]

Michael Gorman ah thank you Michael. Very kind of you to say.

[@Mayank-rs7kg]

I observe myself as a customer as well. That's exactly what I do, whenever I am looking to buy a course or a solution I head straight to he price to ensue if I can afford it or not.

[@SellYourService]

It's a powerful skill

[@SellYourService]

Have you written a sales letter like this before? Was this a useful video? Let me know!

[@harshthehappiest]

Golden Nuggets Mike, just amazing how you've directed each and every element of the sales page and I appreciate that you acknowledge that the foundation of any sales letter is the foundation of copywriting. Just wondering what tool do you use to highlight the elements. Thanks a ton!

[@SellYourService]

Glad it was helpful!

[@nikdagr]

Hey Mike, I know this is an older post but I'm looking for that book. On Frank's salespage the link is not working anymore.. Any ideas?

[@SellYourService]

Shoot me an email

[@TheBossEntrepreneur]

Where can I get the outline/rules of a sales letter like you talked about ?

[@SellYourService]

D'oh! Yes of course. I'll put it in the description! Check out the blog post here sellyourservice.co.uk/2018/03/how-to-copy-a-1-million-sales-letter-from-frank-kern/

[@Milenialtherapy]

do you have a link for the salesletter? or could you send a document, i can't find it online anywhere

[@SellYourService]

Sure do, check out the blog post here sellyourservice.co.uk/2018/03/how-to-copy-a-1-million-sales-letter-from-frank-kern/

[@tony75videos]

Thanx for going through Frank's sales letter. Highly appreciated. One question, about the lead-in part, Frank uses a disclaimer because he's so well known in online marketing industry...but what happens if no one knows you? If I use a similar disclaimer people will not know what I'm talking about or who am I, so What kind of lead-in can we use that could be as effective as Frank's?

[@SellYourService]

Hey Tony thanks for the comment! Great question (: Let's explore some of the language used in the "disclaimer". The disclaimer is written with a title saying it's a disclaimer, to qualify people out AND be intriguing. How mad must this offer be when the disclaimer is at the top! It makes you want to read on. It also means that anyone who reads is further confirms that they're the right audience for the letter. No one reading the letter is going to admit that they "aren't willing to work hard and give consistent effort". As for your disclaimer, it doesn't have to be based on your experience or your knowledge. While Mr. Kern is very well known, you'd be surprised at the number of people who don't know him. His disclaimer is telling people who he is, and confirming it if you've heard of him before. Have I understood your question correctly?