5 Copywriting Exercises: How To Write Better Sales Copy

[@shannonslaught1288]

Thank you Alex. I'm SO glad I found your page and videos.. I've been trying to improve my copywriting and your tips have definitely helped me take my writing to the next level! Will try out these exercises next :)

[@AlexCattoni]

Aw thanks Shannon! So glad you find my videos helpful!

[@alestilocatracho775]

@@AlexCattoni thank you for your videos I am trying to get into the copywriting business. And your. Videos. Are helping me

[@dayanafigueroajimenez6640]

This was great, I have been researching "catchy recruitment headlines" for a while now, and I think this has helped. Ever heard of - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some extraordinary things about it and my mate got great results with it.

[@naykeloropeza8613]

This was great, thanks, I have been researching "creative headlines examples" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (should be on google have a look ) ? Ive heard some interesting things about it and my friend got amazing success with it.

[@Bigdogiswolfing]

How u going with it? I'm hoping to you are crushing it now and all your hard work paid off

[@imjayluciano]

"First write bad copy, then fix it!" I love that. I struggle so much with copywriting because I'm such a perfectionist and I get so angry when I find myself starring at the screen and not a single word comes out for the life of me...

[@DynamicMentalFitness]

I'm the opposite - I have TOO MUCH ready to 'hurricane' its way onto the screen - my dread is the 'fixing' part. I gotta stop getting all bent out of shape when editing tools start slapping my content around. Perfectionism is a shared problem only my editing tool is the perfectionist and I dread the negotiation of editing - it's like I take it personally lol

[@overcomerssports1768]

​@@DynamicMentalFitness Ive been trying to create an headline for three days now and even when I try to write it's just keeps getting worse . Get men like me so sad for real , how do you have so much to sayyyyyyyy

[@DynamicMentalFitness]

@@overcomerssports1768 I have the benefit (sometimes irritating curse) of a very creative mind thanks to years of training in art, writing, and music - shutting it up when I don't need it is the challenge. Stephen King says that if you want more to say - and have an easier time writing it - then you have to take in more than you give, meaning heavy daily reading and research habits which most copywriters are going to end up doing anyway if they follow an effective process.

[@overcomerssports1768]

@@DynamicMentalFitness big ups to you . All love on this side . I think I need to read heavily now on a particular niche I think that way I might have more to say

[@isaacwinters6954]

This video is: • outstanding • terrific • two toes up • lighting in a bottle • fire • jaw droppingly good • ten out of five stars • s-tier

[@AlexCattoni]

Thanks so much!

[@mph650]

Definitely stealing the “10 out of 5 stars” lol

[@DesmondHubbard]

"Copywriters not copycats" - I like that

[@dreamsaresharedhere_]

This video is life-changing This video is value packed This video is forging the path toward mastering copywriting This video is ear perking This video have every copywriter’s mind *blowing* My first exercise of the day i had to warm up :D

[@bluecrossfire2375]

Do not copy the Copywrite because of copyright.

[@LeanneKallal111]

Now THIS is some amazing content!!! I can’t believe you gave this all away for free! Super valuable and really insightful, practical and actionable. Thank you!

[@AlexCattoni]

Thanks L!!

[@gjproducer313]

All heroes don't wear capes.

[@swiftresearchgroup5433]

Wow! I'm a Copywriter beginner. Your video is very illustrious and exceptional. Did I mention mind-blowing; well, thank you so much!

[@AlexCattoni]

Thanks for watching!

[@paulochiulele5237]

Alex, I honestly cannot get enough of your content. Please don't ever stop.

[@AlexCattoni]

Thanks, Paulo!

[@samuelgarner6297]

Wow! All I can say is...this is Oscar Winning Writing! Of all of the videos that I have watched on copywriting, this video gave me the most depth in the lest amount of time. Thank you for sharing! Looking forward to more Alex!!

[@AlexCattoni]

Thanks Samuel!! Appreciate you being here and sharing your comment :)

[@MohamedAli-md1tx]

The alternative for great is awesome, as awesome as is this video. thanks Alex for the valuable hacks and tools shared

[@Andrew_Tate_Personal]

This video = *FAB-TASTIC!* ❤ Can *YOU* imagine copywriting made so easy? With over 25 years in the copywriter industry I approve 😉 Good work Alex.

[@AlexCattoni]

Thank you!

[@aymanaman6907]

I'm 16 and just watching this since I what to Build a skill in copywriting so when I'm older it becomes useful So thank you Alex

[@aymanaman6907]

if your the real Andrew tate I just what to say thank you for everything you did. I know you probably won't reply but that fine

[@joeharvey7531]

Your passion and enthusiasm for copywriting is very compelling. I can certainly relate with my own love for making people emote with words. You have inspired me to open a new chapter in my life. After all, life is too short to not chase my dreams. Keep making tremendous videos, and I'll keep watching!

[@AlexCattoni]

amazing! thank you

[@jamieridge6944]

I think I live on your KZbin page now... Lol Thank you for all of the information! You are such a blessing. I can't go to school right now, and it is people like you who have big, generous hearts that help make people's goals a reality. Thank you for helping others, and making this content available. I have learned more in 2 of your videos than on ANY of the other channels. I am blown away with what I learn in such a short period of time.

[@AlexCattoni]

Thanks so much for being here!! ⚡️

[@lloydfreshwater8563]

Great becomes superb we use that a lot in England I got to remember to spell American !!

[@olamidewilliams5638]

One of the best things that has happened to me is finding your page Alex. I love tip 3 and 4

[@AlexCattoni]

Thanks so much!

[@taniasafuan]

Omg can't believe I haven't used the Hemingway app before! Life saver, as I've been manually rereading and simplifying my sentences. And ditto on making the thesaurus a best friend haha. Thank you for this helpful video! xx

[@AlexCattoni]

Tania Safuan right!? The Hemingway App is a total life saver!!

[@abdullaha.335]

Hey Alex I am struggling copywriter and I wanna LET You know that You are gem of copywriting❤ Thanks for teaching us 😊

[@AlexCattoni]

Thank you!

[@nwankwocharles1130]

Welcome to the team

[@WonderFoodTV]

Hey, Alex, you supercalifragilisticexpialidocious. 🙌I am a silent avid fan of yours. Every content is beneficial. Thank you so much.

[@AlexCattoni]

Wow, thank you!

[@awwalolawale9]

This video is impressive This video is really illustrious This video is really superior

[@Jassi899-l8p]

U r enthusiastic woman & your expression is the excellent innovative way.

[@HarryRonchetti]

Your best video yet! Especially a fan of the Hemingway Editor, such a useful tool

[@fullcircle4723]

I do #1 all the time. Saving stuff here and there. Then you get flashbacks when you're working on something else. So you hunt for it among the clutter. Great advice.

[@vaalh5431]

Thank u! I just started my internship, and this is really helpful!

[@NellianeStClair]

Your videos are always packed with value! This one’s another hit :) Love exercises 3 & 4. I SO appreciate the actionable content 🙏❤️

[@AlexCattoni]

Thanks Nelliane! Really appreciate the comment!

[@gie4349]

Great : ground-breaking, jaw-dropping, head-turning 😁

[@srinivasamoorthy1]

Being a rookie trying to understand the thin line of demarcation between copywriting and contentwriting, I find your presentation both content-rich and captivating... thanks a lot Alex Cattoni!

[@BookBeasttt]

Very generous soul. This is your greatest legacy you give to humanity. Sharing all these info for free. New sub here from the Philippines, and I devour your videos voraciously.

[@Dagonz32]

This video is REVOLUTIONARY. Alex, I'm finally daring to write copy. Thanks for helping me make that decision by showing me good steps to start. All the best to you.

[@kiodour]

Great content as usual. KZbin is testing your patience before blowing you up.

[@AlexCattoni]

haha aw thanks! I sure hope that's the case! I'm not giving up! ;)

[@deins7773]

Alex where have you been all my life? This is GOOD. Thank you very much.

[@AlexCattoni]

Glad you loved it! Thanks for watching :)

[@alexandramatrescu9924]

A friend suggested your channel to me. 4 videos in and I am honestly blown-away. You're amazing!

[@AlexCattoni]

Thanks so much!

[@gailmariage5318]

This video is mind-blowing and spectacular.

[@Greeneyedization]

I love your content and energy, I wasn't serious about the whole idea of copywriting but you're making it interesting and simple! Thanks for your efforts♡

[@claudiamyers396]

SO GREAT!! Best Copywriting KZbinr!

[@AlexCattoni]

Awww, thank you! 😊

[@tommysiharath6988]

Thank you so much! There is so much value in this 12 minute video than any copywriter I've seen. You are very professional because you get straight to the point and making things clear and concise. That is good copy.

[@YvonneGuibert]

Alex, thank you so much. Your video is phenomenal! I've been stuck on a writing project for a bit and your tips are just the inspiration I needed. Love the benefits to feature converter. So much info in such a short amount of time! Love, Love, Love!!

[@AlexCattoni]

Aw yay!! Thanks Yvonne! Glad you found it helpful!

[@quesedabeast18]

Been binge watching all your videos amazing content so far I'm impressed by your intelligence

[@AlexCattoni]

Thank you!

[@karawalker172]

When you first explained the difference between features and benefits, I was thinking, "Oh, that's helpful." Then you said, "Now I'm going to show you the 5 questions I use to convert features into benefits," and I literally said "Wow!" out loud! 😂 As a neurodivergent copywriter, trying to break a process down into its components to begin can be the most difficult part. Your step-by-step instructions provide much needed help! Thanks!

[@AlexCattoni]

That's amazing! I'm so glad to hear this was helpful - thanks for watching :)

[@CharlieForbes524]

This video isn’t just great, it’s Fantabulous!

[@AlexCattoni]

❤️❤️

[@itskatherineaine]

The 5th exercise is my favorite! Thanks, Alex. This is gold!

[@AlexCattoni]

Thanks girl!!

[@womom6949]

When you say "Boom" I remember Dan Lok

[@nidhijhawer756]

Omg lol. Me too. Dan uses 'boom' a lot.

[@matamakash7397]

@@nidhijhawer756 me too same dude

[@akshatgupta9585]

Same here

[@mrinaljyotichoudhury]

🤣🤣🤣

[@agbedeirene7272]

😂😂

[@quratulain91]

No words to explain her efforts..... This video is fantastic ❤

[@shashinieliuparanathanthri4583]

The energy in this video is contagious!

[@AlexCattoni]

❤❤❤

[@MrFucius]

Such great information, This video has gone above and beyond my expectations! Thank you. Subscribed

[@auroraflash]

You want great? Mind-blowing, game-changing, revolutionary, reality-altering, believe-shaking, utterly overwhelming, insanely perfect, frenzy-evoking, life-changing, life-easing, everyday-sweetening

[@cynthiavaldez5941]

Synonyms for great? Lets see: paradigm-shifting, fantastic, amazing, awesome, incredible, spectacular, stupendous, stupifying, outrageous, breathtaking, Awe-inspiring, inspirational, inspired, brilliant, visionary, jaw-dropping, earth-shattering, outstanding, exceptional, excellent, best in class. Hmm.. I'm running out of words here, I guess this will have to do.

[@Joesbigbro78]

No chat gpt back then huh?

[@semplegirl]

This was show-stopping even thought provoking (great)!🎉

[@JermaineGordon]

Happy to meet you. You rock

[@noahyannis2465]

Wow, those exercises are awesome. Thank you!

[@Umaykalamay]

Great - Mind Bogling

[@juangrimaldo6185]

Just new to copywriting and starting digging all related. Your video is so juicy (great lol) that I'm feeling bad I'm not being charged for it. Also saved it in my GEMS folder btw. Thanks a million! That end though XD.

[@AlexCattoni]

Yaaay! I love this! Welcome and good luck on your new journey!

[@karannaithani7410]

PHENOMENAL....I didn't even blink my eye through the entire video. Unbroken 5 mins of my life. Thanks for throwing our way such a gem video

[@toothpastehombre]

This video straight Frosted Flakes 🐯

[@imjayluciano]

LMAOOOOO HAHAHAHHAHHA

[@EdwordsMedia]

Thank you so much for putting all this together! I particularly loved and enjoy this video because I'm an English learner aspiring to become a digital marketer for local businesses and finding synonyms is a challenge for me, but like you stated "use power words that evoke emotions and actions" this is huge for me since that even helps me with my every day speaking. Alex, you are the best.!!

[@AlexCattoni]

Aw thanks!!! So are you!

[@iamomlan9077]

Thank you alex, am just starting out in copywriting. Will give you my journey when I start making money. For now 📕 leaening

[@AlexCattoni]

Amazing! Good luck

[@peterojediran1131]

This video is mind-blowing as a replacement for great to invoke powerful emotions

[@CDOro]

Woah Alex, you know what you're talking about. Your feature to benefit lead magnet is so simple yet compelling. Like it's literally an excel file. Simple and awesome. Hope to learn more from you. Great content!

[@AlexCattoni]

Glad you found it helpful!

[@MichaelBrianInc]

How do you tag emails to go automatically in to certain sub folders? I can really use that. I’m often manually moving emails around. Btw - another tip, focus on writing about the transformation. This can sometimes work more effectively than focusing on benefits. If you can provoke visually stimulating copy which expresses and shares the transformation they’ll gain (benefit from) - then you’re golden. This works well for sales pages and emails. Take the reader from where they are now to where they desire to be when all is said and done.

[@AlexCattoni]

Hey Michael! Ok so you click that little gear icon in your Gmail >> Settings >> Filters & Blocked Addresses >> Create New Filter >> Set Conditions (i.e. emails from [e-mail] >> Create >> Choose "Skip Inbox" and "Apply The Label" (Create any label you want). Boom!

[@MichaelBrianInc]

Alex Cattoni thank you!

[@AlexCattoni]

Michael Brian just saw the rest of your comment!! It was hiding behind a “read more”. Thanks so much, love the transformation concept!!

[@MichaelBrianInc]

Alex Cattoni no problem Alex!

[@AlexCattoni]

@@MichaelBrianInc Are you a copywriter too? :)

[@menewealth9330]

I love you, Cattoni. Energy, smile and high spirits are contagious❤❤. Love from here🎉

[@mehak782]

Thank you Alex! This video is PHENOMENAL. I look forward to begin my journey as a freelance copywriter in 2024 (manifesting it here), I hope to make you proud!!!

[@AlexCattoni]

Woohooo!! You've got this!

[@juliaboone9615]

how about ai content author?

[@transcendentescapes5936]

"Wow this video is Mentally Orgasmic" thank you so for this information

[@Debonairful]

This video is full of "delectable knowledge for the ears" and digestable practicals for the mind". Thank you again for your "munchable masterclasses".

[@AlexCattoni]

Thanks for watching!

[@MrMorel895]

This video was breathtaking!

[@afatube5066]

This video that assist us to create better copy is intriguing and informative. It allows any beginner to grow in their skills

[@FreyaGem]

Awesome advice! That feature to benefit converter is like an answered prayer in just learning to do copywriting. Thanks so much!

[@AlexCattoni]

Yes!! You're very welcome!!

[@rochellet7303]

Hey Alex! Great video! ... on second thought: off-the-chain!

[@JessMariaDwyer]

My twist on the word 'great'...fabulous!

[@juliarocchio8860]

This video is PHENOMENAL!

[@AlexCattoni]

This is an old photo! It was taken in Morocco

[@rozaroz5259]

you're a start, Alex, aren't you! this is gold.

[@deserteuphonies900]

THis is one of the few genuinely useful channels I have seen on youtube. Also this video was terrific

[@AlexCattoni]

Thank you!

[@leonardkiptooh2512]

So insightful, am putting into practice

[@epscaling]

This video is inspiring! As someone looking forward to a career as a freelance copywriter, this is the copy content I came for.

[@AlexCattoni]

Thanks so much!

[@dorcasdupont1178]

Your video is very interesting. I learn a lot of things . Thank you very much Alex

[@AlexCattoni]

Thanks so much! 🙌

[@Glickstick]

Alex your channel owns!

[@kalebtubbs5676]

This video is absolutely fantastic

[@goodgirlgonerad]

There's so much gold in here it should be behind a paywall. Thanks for sharing with us!!

[@AlexCattoni]

Get it while it's free! haha.

[@ranaaliakbar902]

oh your video is outstanding . i learnt like a genius

[@AlexCattoni]

Great to hear!

[@mstewartcopy]

Ooh the Hemingway app is going to be so much fun to play with! Thanks for the hot tip! :)

[@k.s.thompson5766]

I am a long-time copywriter and hadn't heard of the Hemingway app before. I look forward to learning more about it.

[@dimonteex]

A fantastic, insightful and concise account of how to improve your copy

[@smitagaurav]

So just dropping a huge thanks 🙏 😊You teach so much and give away so much ! Downloaded your converter and saw your sales page . I am learning what you are teaching and modelling for us😊

[@AlexCattoni]

Amazing!! Thanks for your kind message!

[@ifeanyichukwuboniface1204]

Speechless... You are indeed so good I could literally spend my fortune on you🙂. Thanks so much for these tips. You are indeed Super Amazing 🔥

[@ibrahimhassan1693]

This is the mind-blowing video for a newbie copywriter.

[@AlexCattoni]

Thanks!

[@shawnhall7066]

Love the Features/Benefits converter. I can always find something new to mprove the way I write by watching your channel. Thank you so much.

[@hungrykittie5103]

This video is so larger than life. This video is mind blowing. This video is transformational

[@AlexCattoni]

Thank you! 👏🏻

[@joshuaward3617]

This is great ahh scratch that, this is mind opening.

[@Tim_is_a_hooligan]

This astonishing video will teach you all about improving your copywriting.

[@SuperFounder]

You are a generous person. Thank you Alex.

[@pedrolevi1373]

This is very useful, thank you!

[@happysoul8281]

You have no idea, Alex...... I have been shouting out of happiness throughout this video :D TQ

[@AlexCattoni]

hehe, yay! happy to help :)

[@MillaExplores]

As a marketer, I want to become a better copywriter and this was so helpful! Thank you! 😊

[@AlexCattoni]

Glad it was helpful!

[@nuelyoung1562]

@AlexCattoni I love your work and your new hairstyle gives you an amazing look

[@ruchikashyap7072]

Heyy I don't have words to express my gratitude towards you.....I just started my journey as a content writer and currently I am damn sure I found my path and guidance...... through your videos...❤✨lol

[@AlexCattoni]

That is amazing! Thank you for sharing and best of luck on your new journey!!

[@ruchikashyap7072]

@@AlexCattoni Thankyou so much✨❤️

[@7MDWealthAcademy]

Since yesterday.. I have been watching your videos... Thanks for giving all this information for free..

[@PuelaLunaris]

Excellent! Thanks Alex!

[@user-vm9tf4wt3h]

wow this video is an eye opener

[@sionsion9077]

This video is MIND-BLOWING, the F2B ex really helps me write my copy way more persuasively. Thank you Alex.

[@jakeburns990]

This video was so mind-twisting, I felt a surge of energy BURST straight out my fingers!

[@MindsetBliss]

The mark of a pro presenter, changing your right left gestures to make sense for the viewer. Impressive Alex!

[@AlexCattoni]

Thanks! 😊