Anchor Text For Link Building: How To Use Anchor Text For SEO

[@iwashere5827]

Great informative video. Thanks

[@fatjoewho]

Thanks for watching! Glad it was helpful! 🙌

[@cowhiderugslondoncouk6997]

Thank you very useful. My website is the exact match domain. Can I use the branded anchor or what is the best distribution

[@fatjoewho]

Glad it was useful! Yes you can use branded anchors. The tips in the video apply to all websites with any URL type.

[@atomicgaming4623]

@@fatjoewho Hi I'm really worried since I have an exact match domain too and am worried about building branded ones do google know since my URL is the keyword its natural?

[@NationFirstAlways-qp9xx]

What's the difference between the Exact match and the Title anchor text?

[@lancegould]

It seems to me, that the way the Algorithm was a self-learning one, that it would conform to the way that things are done instead of making people conform to the way they think the algorithm would think. It seems to me to say that it was given “unnatural” guidelines that remain unchanged no matter how much the algorithm learns. One can only come to one possible conclusion and that is this: as time goes on, and companies change their content and behavior around, as this affects the algorithm, what’s being learned, can only, logically be some twisted, convoluted, maladjusted set of criteria in which websites are forced to conform to if they want to make any money. Each time the crawlers complete another round of learning/ranking recommendations, we’re forced further down the already unnaturally created spiral, which by the way, is ALWAYS given second priority to paid advertising anyway. The pages linked to are still crawled and given rank by visitor numbers, meaning that any divination of the factors that rank sites for SEO are being fed to, and given priority to these same algorithms that you’re trying to understand. Further twisted the learning curve in the process. Maybe Google needs to STOP ranking sites and just be a full-blown advertising search engine, or just show random pages related to the search term. That’ll never happen, so maybe everyone should just take the $80,000 a year that it costs to hire SEO optimizers and just use it on paid ads for the exact keywords they are wanting to use and get page one every time.

[@fatjoewho]

That's a very interesting take, Lance! Thanks for sharing. I suppose in this instance we need to consider that Google's main priority is in providing a positive user experience, ranking results based on how well that content addresses the user search intent.