SEO Silos vs. Topical Clusters (What's best?)

[@JaumeRos]

Affordable SEO Data for Under $25 a month -> Clicks.so How are you guys organizing your websites? SEO Silos? Or Topical clusters? Lmk!

[@NuMorDeFoame]

The sibling-cousing-uncle analogy for dilluting the topical relevance is GOLD!

[@JaumeRos]

Glad it helps!!

[@fastgidi]

You know, I've been coming across a lot of gibberish on this Content silo stuff. But having come across this video? I don't think I'll find something better than this, maybe for the next couple of months. You did a very great job explaining this topic and this video is highly recommended. I appreciate your content creator skills brother

[@JaumeRos]

Thanks for watching !!!!!

[@LinoWalker]

I think this video would have benefitted from a couple of real-life examples of websites using these techniques. Other than that, you've got a really clear way of explaining things and presenting information. I'll definitely keep an eye on this channel :)

[@JaumeRos]

Appreciate the feedback! More examples on the next one :)

[@taral927]

Real life examples in my course🤣

[@JaumeRos]

@@taral927 mans gotta make money some how ;)

[@cmgweb6951]

@@JaumeRos Sorry to see VisitSpain is no longer up. I've been watching these type trainings and trying to visualize it by looking at site maps of other sites doing this. Great video Jaume! Between you, Kyle Roofs trainings and a few others, my 'topical maps' ought to be okay!

[@seoverse]

Just watched your last video and now you posted this😂 Nice job🥳

[@JaumeRos]

Hahaha it's non stop !! Thanks for watching 💪

[@seoverse]

@@JaumeRos can you please tell me that tool from the silo structure?😁 Thank you

[@JaumeRos]

The one in the video? Thats just figma!

[@edumontes6212]

Thanks for the breakdown JR 🤝🏼

[@JaumeRos]

Thanks for tuning in Edu!

[@danielgriffiths4031]

Tough topic to learn about, thank you!

[@JaumeRos]

Thanks for being here Daniel!

[@guillemrossalvador]

So much value. Great video 👍

[@JaumeRos]

Thanks for watching Guillem !

[@markuserikssen]

Interesting video! Would have been nice to see how you would design topical clusters yourself, just like you did with silos in this video.

[@JaumeRos]

Noted for the next one!

[@brendanwhipple6787]

What mapping tool are you using at 02:23 ?

[@JaumeRos]

Figma!

[@alicabban6327]

The one element that is absent from most structural seo analysis is the business segment that is being targeted. This is what informs a site wide strategy that dictates content tactics.

[@JaumeRos]

Yeeeeesss

[@Ha99-rb2uw]

Amazing, thanks.. i have travel niche so it helps me a lot to understand silos and internal linking and backlink strategy

[@JaumeRos]

Thanks for sharing!!

[@alzer6467]

thanks for this, whats the software youre using to draw out the silo architecture?

[@JaumeRos]

Thanks for watching! I’m just using figma (its a free design tool)

[@RKColor]

I tend to use silos, but would love to know how people are managing and tracking the content across a site. Like - you've got your cluster, but what are folks doing to track the page's performance, primary and secondary kw rankings, etc. I've got a spreadsheet built out that lets me see performance at different tiers, zoom into an article to see all it's ranking terms, etc. But on larger sites things can definitely get harder to manage - I've got to assume someone has a system figured out that's less clunky than mine haha

[@JaumeRos]

Yeah this is a great point. I like to use the ahrefs tracker for the most important pages, but you’re right once sites get big I honestly don’t have a systemized way of looking at things.

[@ziptalia2456]

great vid... how do you "define" the structure inside of Wordpress when you are using blog POSTS? do you do it through defining your categories and sub-categories? or is there some other way to define it for google?

[@khedmussus]

Hey Jaume, loved your content! So, I'm working on launching my news site, and I'm in the building phase. Could you shed some light on using semantic SEO for news and also about silos? Thanks a bunch, really looking forward to your video on this!

[@SpookySkeletons]

What tool did you use to make up this SILO Sketch at 2:04

[@JaumeRos]

Figma!

[@SpookySkeletons]

@@JaumeRos thanks!

[@pyroBlastM]

Jaume, one thing that I am trying to workout is for the niche of wedding photography would it be better to have a silo approach or a topical cluster?

[@JaumeRos]

Depends what are your goals?

[@psychednation2981]

Quick question: do I need to write a new and separate article for each topic to gain authority or can I put closely related topics into one article as different H2s or FAQs? Can google crawlers highlight my H2s and show them in the SERP for that particular search query or should I write a completely new article?

[@JaumeRos]

Depends how close those articles are - give me an example

[@Aliphbay]

nice work and explanation. How effective is that? Have you measured it in any way?

[@JaumeRos]

Measured what?

[@Aliphbay]

Measuring the impact of topical cluster based and silo based structure in place? For any one reading the content, the flow makes sense atleast, but my question of of measure regarding goes to google readibility and assigning authority score or something to the site?

[@affiliateme7414]

What software were you setting that out with, thanks for the video,

[@JaumeRos]

Figma!

[@AnuarIsmail]

Thank you for the video. Could you provide advice for a WordPress user on whether to use Posts or Pages for City Level and City Features?

[@JaumeRos]

I'd probably work with pages instead of posts since posts usually fall under the blog. With pages you can structure the URLs are lot cleaner for other sections of your site.

[@Digitalcataloghub]

Another question i have is should i just create my blog posts around low kd high volume focus keywords and interlink them all in creating my topical map or would this not work should i instead find the main sub topics of the niche and create my posts accordingly to this? If i were to use answer the public to find the main sub topics of my niche should i do keyword research for those sub topics to find low kd high volume keyword variations

[@JaumeRos]

Kay summarize it all into one question plz

[@Digitalcataloghub]

@@JaumeRos my question was if I should just create my posts around low kd high volume keywords I find later to try and interlink everything for relevancy or if I should plan out a logical topical map around category/ niche that all interlinks tightly with relevance and after that’s established I can look for these low kd high volume keyword opportunities if there are any accordingly to my topical map.

[@bjorncalbes7604]

great content as always, keep it up! would it be better to combine the two something similar to a hub and spoke or topic silo? thoughts?

[@JaumeRos]

Yeah great question - I’d say the bigger the site the more id try to follow a Silo model, the hubs can get quite messy when they get massive

[@bjorncalbes7604]

@@JaumeRos make sense thanks for the input looking forward for your new videos

[@JaumeRos]

Thanks! Any specific video topics you’re interested inv

[@bjorncalbes7604]

me personally! more on building seo processes and frameworks

[@darndarn99]

To be honest I prefer to follow Kyle roofs silo structure

[@JaumeRos]

Yeah makes sense

[@daimaryjohn]

That's awesome man! My website is 2 months old with 0 search traffic with 40 high quality articles all of which are closely related and interlinked. What do i do man?

[@JaumeRos]

What niche are you in?

[@daimaryjohn]

@@JaumeRos WordPress Tutorials

[@daimaryjohn]

I know it's quite saturated with all those hosting companies writing posts on the same topics.

[@JaumeRos]

@@daimaryjohn So you’re in the hosting niche? Whats like the average domain rating of the websites that are ranking for keywords you’re targeting?

[@JaumeRos]

OH sorry I didn't see this comment. Alright so wordpress tutorials will definitely be competitive as fuck. Try to find keywords where you have atleast 1 or 2 competitors that have similar Domain Ratings to you - thats google telling you that theres space for a new website / a website with low authority to come in.

[@AutomateTopicalAuthority]

Did I miss something? We have What is an SEO Silo but we don't have What is a Topical Cluster, seems like we jump right into When.. without explaining "What". I'm going based off of the sections, here looking for answers to specific questions. Please drop a timestamp if i'm crazy.

[@samiulhaq318]

Which one is better silio or topical cluster for local businesses websites like, plumbers, locksmith?

[@JaumeRos]

I’d say it depends on the amount of content. A lil content -> cluster a lot of content (which can get messy) -> silo

[@samiulhaq318]

@@JaumeRos Thanks! So for small businesses we need to follow cluster format.

[@samiulhaq318]

​@@JaumeRosif we attorney business, then we have two kind of content services (service pages) And information about each service. Now the information can be range few blog post to hundred of blog posts. So my question is: how we need to link the service pages and the informational pages (blog posts). As in your earlier reply you told that for less content Cluster is good and for larg content is prymid is ok.

[@PaulMurphyOnline]

I think silos are the best option. Targeting on a granular level like Google Ads is the best way to increase conversions which is what clients want. Traffic is not the best metric because traffic does not pay the bills if it's crap traffic that doesn't convert to income. Only conversions to a sale or lead are going to keep you in a job.

[@JaumeRos]

Yes sir !!

[@apoorv1441]

iam currently having the same issue, my site is 3 years old , initially it worked fine and ranked well, but it got hit by core update and then i lost motivation to continue on site so i left working on it durin 2022 end, but now i started the work again and wrote 4 new articles, all are indexed but not of them in visible on google (checked 100 results), all targeting really low competition keywords with below 100 search volume, whats your suggestion to me?, previous blogposts are ranking on number 1, but new ones are nowhere to be seen, authority is 9, please help me out

[@JaumeRos]

Hey Apoorv, really hard to help you out with only that info. It does sound like it might be an authority issue? Are you doing link building for your site?

[@apoorv1441]

@@JaumeRos i have stopped it for a while because if my new articles are no where to be seen on google, then whats the point of linkbuilding, thats what my thinking was

[@unknownpara7]

Great content! Can you please bring "Kevin Meng" in your podcast. that dude know everything, on how to write content specificaly affiliate content, (but he's very underrated)

[@JaumeRos]

Honestly had never heard of the guy, can you send me his twitter? Or his website?

[@unknownpara7]

he doesn't have a twitter, but his site is web copy master com

[@katarzynalabudda547]

Dziękuję!!

[@JaumeRos]

proszę bardzo!!

[@117zenith]

Tomatoes are fruits but since there is no botanical definition for "vegetable" (it's a culinary categorization), it's also a vegetable.

[@WebSEOwithKrishanu]

Focused on topical cluster is better then silo i already try

[@JaumeRos]

Nice!

[@unrealbot3027]

5:12 we can link with our uncle but not cousins 😭 that sounds so wrong.

[@JaumeRos]

hahaha sorryy :::)

[@patrykkosik9729]

SIlo and cluster are the same thing lol.

[@JaumeRos]

Not sure if you watched the vid hahah

[@khalidburki7738]

Where's is the difference between them Sir 😆

[@JaumeRos]

Big difference

[@khalidburki7738]

😆

[@thanesbusiness5001]

ambiguous anchor text like click here is bad for people that use screen readers and seos should stop recommending people use them, use partial match instead

[@JaumeRos]

Thats a great point, thanks.

[@nadkor1946]

come on man, tomatoes are vegetables 🤨

[@JaumeRos]

ahaha idk about that