HOW THEY MAKE GUITARS at Fender's Custom Shop (Factory Tour)

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[@AndrewMasters]

This was so cool. Anybody use a fender in their studio?? What's your favorite?

[@qlyde]

Love this video! I've got a 13 year old Custom Shop 1960 Strat which is my #1, great to see where it came from and how the shop has evolved, would love to get a new one but that's a price tag for the future me to worry about lol.

[@Haku_records]

Tele!!!

[@damiansamb3980]

Awesome man!! My favorite is my Fender Custom Shop Heavy Relic Ressiue 1954 Stratocaster 🔥🙌🏻⚡🎉

[@chickenlickin3820]

My CS Strat 60's heavy relic just not long put in some seymour antiquities

[@AudioJanitor]

This one will push you over 100K. Well deserved brotha.

[@Zepie]

We'll make anything for anyone -- cardboard, agave, legos, gold leaf, custom necks, exotic pickup configurations, etc -- except if you're John Mayer. If you want to make extremely minor changes to the instrument that everyone will probably then want, you'll have to talk to PRS.

[@ItsJustRyan89]

You win the internet.

[@garyburginjr1366]

True

[@joesantamaria5874]

Wow

[@joesantamaria5874]

Wow

[@joesantamaria5874]

Wow

[@TheStormpilgrim]

Somehow, I managed to build a couple of guitars in my garage that actually work. Seeing these guys, it's a bit like going up to Michelangelo and saying, "Yep...I painted the ceiling in my house."

[@foylebutler8952]

If you built a playable guitar , its an acomplishment ,.. Its not easy to do.

[@InGrindWeCrust2010]

Great job!

[@Murf_Workshop]

working on mine, a telecaster body, and yes while it's not easy it is a good sense of accomplishment, no matter how miniscule it may seem in comparison to other's who have came before.

[@TheStormpilgrim]

@@Murf_Workshop I made my tele-style from padauk and topped it with a diagonal checkerboard of padauk and maple. It's retro-looking and sounds great, but you'd better have a chiropractor on standby. I thought I'd drilled out enough of the body, but I'm not sure if it's even lighter than a Mosin-Nagant rifle.

[@Murf_Workshop]

@@TheStormpilgrim dually noted 😂, mine is Alder, resonance is killer just by tapping it, but man this slab is heavy

[@nottaller1993]

These master builders have probably the greatest job on earth. Incredible stuff

[@igavehimadollar3354]

Dude for sure I’m sitting in my man cave with my tele jazzmaster and mustang the strats are tucked away . Their plugged into my fender deville . There is nothing better on earth than an American made fender all the best man

[@jonbongjovi1869]

every atom of life is GRASS-IS-GREENER-ON-The-OTHER-SIDE-ism, dude. WHy do you think so many rock stars ENDED THEIR LIVES rather than remain rock stars???

[@KRAZEEIZATION]

True. Every job has a downside. Even famous stars hitting the stage night after night on a 1 year tour. Don’t tell me it doesn’t become a chore and they secretly want to be at home on the sofa alone in peace and quiet!

[@ramencurry6672]

I have a set of Custom Shop Fat 50s pickups. They are incredible and actually not that expensive

[@jasonbate1756]

I have been a player for almost 30 years and started modding, repairing and eventually building for the last 25 years. Being a Masterbuilder at Fender would be my absolute dream job.

[@thetracytimes]

That sounds awesome! Have you tried applying?

[@MM-ig1iv]

Well if you really have something that special and unique to offer them.. hell they just might hire you!? seems that's what they're all about. Don't give up on your dreams whatever you do.. I'm a small time builder and hobbyist myself. built a couple parts casters that I'm very happy with.. and a first time scalloped fretted neck that turned out ok. with little error. encouraged to keep going!

[@MM-ig1iv]

also got about 30 years of playing and guitar experience in..

[@neurflerat2693]

You should really give it a shot and apply Jason!

[@HunnysPlaylists]

I would do it.

[@VashStarwind]

In my opinion. "Relic"ing a brand new guitar, is the cheesiest, fakest, lamest thing you can do to a guitar. Takes a special kind of idiot to modify a guitar to essentially "trick" people into thinking youve played that guitar way way way more than you actually have lol. But natural aged, relic-ed guitars are very cool.

[@triax7006]

I don't get it either. The only way I can see it is if people want it for the look & it is just availability & needing the confidence the guitar is not going to just be a log & not be a good player. Then there are people who will just hang it on a wall & not really touch as they may mark it 🤣

[@GeorgeZimmermen]

This video proves the joke is true. The difference between an American made strat and Mexican made strat is Mexicans in California making your guitar vs Mexicans in Mexico making your guitar

[@felipebentopereira]

😂😂😂😂😂😂😂

[@projectmonk9673]

The only problem with "custom" shops is that they aren't true custom. Meaning this; I stand at 6'7 so all guitars look like toys to me when they are in my hands. I wanted a custom build guitar body that is slightly bigger than the average guitar. Unfortunately, these custom shops won't build me a body that is slightly bigger. They will cover anything EXCEPT making the guitar slightly bigger. They will do leggo guitar bodies, Game of Thrones guitar bodies, gold leaf covered bodies, and a smoked acrylic "not easy to machine" bodies but they won't carve me out an alder Stratocaster body that is slightly bigger. Now if Buckethead can get a Gibson Les Paul that is slightly bigger, why can't Fender?

[@ToddH76]

Didn’t they just build an oversized custom telecaster for ray benson who is like 6”7? Odd that they won’t do it for anyone else

[@edcolins5498]

Ask guys at Warmoth ! You basicaly want a guitar out of a Preision body !

[@jerrystephenson1172]

There is an oversized Tele made by Fender, It’s the Greg Koch model.

[@dwaynecarroll6098]

Ever try a BassVI? Curious

[@projectmonk9673]

@@edcolins5498 I tried various times asking Warmoth and they won't do it. If you want, I'll send you the email response they gave me as to why they won't do it.

[@MrEcted]

Fender is one of those companies that still has that mojo. They really cover every range and do it really well. Their cheapest offerings are still amazing guitars (I have a Player Tele that I absolutely love!), and what they offer at the very top end are really true works of art. It's awesome to see people who are so insanely good at their craft!

[@Superman-pn1rx]

@Boony Tooty best comment so far

[@triax7006]

@Boony Tooty Correct, that is why especially as even cheap guitars now due to modern techniques such as CNC are the best option if a person is learning & just picking up the guitar. I suppose if they are going to be committed a better guitar that will pretty much guarantee to be a good player & make it easier to play is the best option, but again it isn't going to cost that much. Gone are the days of terrible guitars that were awful & put people off from playing.

[@teleguy5699]

@Boony Tooty In my opinion the sound is just a minor part of why you buy a custom shop guitar. It's getting the exact feel, attention to detail, look, and yes the sound you want all rolled into your "one of" special guitar. Some people buy huge RV's with their disposable income. Some people buy custom built guitars. I agree with you that if a crappy player gets one thinking he's going to become a guitar god, then reality will hit them in the face, but like I said, the whole package is what would entice me if I wanted one.

[@ToddH76]

@@teleguy5699 don’t forget the colors they want too! Nothing to do with tone but a huge part of the draw to buying a custom shop. I happen to love daphne blue with a dark rosewood neck that is a little thicker! Wish they made them in the am pro II line but they don’t!

[@teleguy5699]

@@ToddH76 Try the Mod Shop. As a lefty that's how I got the colors and neck I wanted, pickups, fret size tuners, accessories etc. Not totally custom, but some good options. It was based on the AM Pro body when I got mine.

[@smoothshredder]

Im surfer with over 40 years of experience and get strictly custom boards. Seeing this factory is very similar to going to a high level shaper and custom making your gear. My musicianship is not to the level of getting a full custom shop but getting to a place where I can hear differences in pickups and body types and amps. One day I hope to custom a guitar for myself whether by home made or through an expert. One fine day...

[@ScantlessBeatz]

Im not a guitar player but seeing the process of anything to do with music is always cool.

[@thl2217]

I really hope the factory workers get treated well. I'm sure almost everyone else gets god-status but the conditions the factory workers work in makes me question things. Hope the get the validation and support they need and feel happy with their jobs, In the end most of us probably wont get a custom shop guitar but rather a regular fender build by these employees. Those people are the real heros here. Thank you! Muchas Gracias! Espero que esten bien!

[@paulgentile1024]

What's wrong with the conditions the factory workers work in ?

[@Salguine]

I worked for PRS for a short while back in the '90s, and that was exactly the case. The suits in the front office were making bank and buying real estate. The people in the factory who actually made the guitars were paid poverty wages. They'd arrive for work in cars that were falling apart and held together with baling wire. The turnover rate in the factory was enormous, because everyone would leave after three or four months to find another job they could actually live on.

[@keithclark486]

@@Salguine Which is why prs is overrated crap. They don't pay their employees well enough ' the employees hearts and minds are not into building a quality product and it shows. I've had 3 PRS guitars and all 3 we're junk.

[@bojangles6444]

@@keithclark486 lol based on the testimony of a guy online you are going to condemn their labor practices? Ok dude 🤦. They actually have way better quality control than anyone else they compete with. You won’t need a setup you can grab one off a shelf and play it without it playing poorly. I have had a McCarty since 05 plays better now than ever no problems. Only prs I ever played but reason enough to be optimistic. I never had a fender or a Gibson that had as few technical issues. Never had a fender custom shop though either.

[@keithclark486]

@@bojangles6444 Did you not read what I wrote? From my own experiences ' HAD 3 and all 3 we're junk

[@DrunkenRhinoceros]

I've been a big fan of Fender Instruments for years. It was great to see the people and the process behind the scenes. Thanks!

[@AndrewMasters]

Thanks for watching!

[@martinclayton7260]

If I could have a guitar built for me, I would have it made by Fender!

[@alexbowman7582]

Some of the custom guitars are just as good or better and slightly cheaper

[@Robstrap]

Then you're stupid. The difference between a fender custom shop and a normal fender is tiny. May aswell get something made at schecter custom shop. Cheaper, and probably better.

[@jimfinlaw4537]

Thanks for giving us a tour of Fender's Custom Shop. Very cool to see how they masterfully manfacture these incredible works of art. Its always a treat to see what goes on behind the scenes in creating these unique guitars. If money were no object, I'm sure I could keep them enployeed for many years with all the crazy ideas I have in my head for guitar designs. I started playing guitar when I was 6 years old. Jimi Hendrix gave me my very first guitar lesson when I happen to meet him in the summer of 1969 at a pawn shop in Columbus, Ohio, where he stopped in route to his Electric Ladyland Studio in New York. Hendrix was the sweetest guy you would ever want to meet, he was so down to Earth. I was messing around with a 1963 Fender Jazzmaster guitar and I asked him if he could teach me how to play All Along The Watchtower and he said he couldn't because there are 10 separate guitar tracks in its recording and it would take him a whole week to teach me all those. He taught me how to play Voodoo Chile Slight Return instead. I just turned 60 this year and I always look back on that day in 1969 with great admiration in knowing that I was jamming with one of the great guitarists of all time.

[@craigshackleton1652]

I just carn't shake the thought that my american standard strat had parts stamped out by the same machines as all the greats like Jimi. Mind blown.

[@Blueguitar007]

Your strat wasn't made there with those parts. American Standards were made in the regular factory, this is the Custom Shop factory.

[@Eri4Jp]

@@Blueguitar007 dont kill his dreams

[@Great-Documentaries]

So much snakeoil, so many dollars. The Custom Shop. Where mythical tonewoods are invented.

[@triax7006]

Can't blame Fender for fleecing people who have more money than sense. And it happens a lot in many industries where people will pay over the odds for something they consider to be worth it. I could understand if they were building something that was so good that no other normal guitar builder/manufacturer could do, but the sad fact is they are not. They are just Fender models that the customer thinks they are getting something unique. That is something they could do themselves, but of course then it's about the S/N & having the paperwork that says "Custom Shop".

[@zedudli]

“And this is the bathroom” “Wooow” “And this is the exit” “Yeaaah” “Well, goodbye then” “Aaaaahhh, woow”

[@mikecole4489]

Bro I've seen that strat somewhere...

[@AndrewMasters]

HMMM

[@BrandOdyssey]

Can’t believe they have those master builders working in windowless airless rooms inside a factory. Bit shit working conditions if you ask me. Surely Fender could easily afford to give these dudes a better working space. IMO custom shop saved fender from being killed by boutique builders.

[@KRAZEEIZATION]

Great video! But I think relicing must be a terrible waste of time. Scraping paint off and gouging bits out of the neck is pretty weird. There’s lots of money to be made in this area now because people with more money then sense buy relics to look cool. Better off with a new guitar finished in very thin nitro and wear it yourself instead of copying someone else which makes no sense. It’s a waste making a new guitar that costs €4000 then making look 50 years old. Kind of perverse. The automobile companies don’t do it do they?

[@paulsav40]

`wow` - how many times??? heard it all now -` the music enters the wood ` (from srvs club) - lets stick another £2000 on it for that

[@JS-mz4xf]

I don't normally comment but that was one great tour/video. Thank you. Makes me appreciate my Fender guitars even more.

[@zedman6516]

That’s awesome, great vid! Art Esparza built a Custom Shop 1 off Telecaster the way I wanted back in 98’. I still have it, I don’t play very much these days but the guitar is my most prized possession. Hard to believe it will be 25 years old next year… where has the time gone. ☹️

[@deaconddd]

Love Fender but must say, this space is 🥱. Needs a redesign for sure. Looks like someone’s souped up garage. Where’s the nostalgia, the vibe, the mystique? There’s barely any pics on the walls. No Jimi? They should take a page from Gibson and do something like their Gibson lounge. Create an experience where people can come down and feel like they are a part of the Fender family but also have a dedicated artist and custom shop lounge that really highlights what they do . Come on Fender!

[@Annunaki_0517]

A tour of the Fender Custom Shop? That’s like finding a golden ticket inside a Wonka Bar. I’m in!!!! And subscribed. Bring on the Oompa Loompas.

[@Robstrap]

Ah, the old guitar salesman talking about tone wood. If changing the wood makes a difference why don't you upload a video proving it? Would not only end the debate, but also drive more people to pay more for your snake oil wood. I wonder why you don't do that.

[@donbutler8760]

I took a tour of the Fender factory in 1973 when it was at the original location in Fullerton. The place was very dis-organized..

[@GeoffModulate]

Oh that was SO COOL! Loved it. It's crazy they are still using some of the original tools. It's great to see behind the curtain and look around the factory.

[@parkereberhard7580]

Are you familiar with Heritage guitars? They (I believe still) are made in the original Gibson factory with many of the original machines

[@sumgui6010]

A lot of bs coming from that sales guy lol. Changing body wood making a huge difference in tone for example.. neck wood as well, that you have to build pickups to match them...come on lol. Then they are trying to frame their sourcing of ebony as somehow virtuous... This likely appeals strongly to people 50+ but I think the modern day players know they can get exactly what they want elsewhere for less money and a better product. Sorry Fender...Great tour though

[@triax7006]

I think Fender know who they are selling to & are just resting on their laurels & just sell guitars that are no better & probably worse than a lot on he market. There is a limit to what guitar players expect & modern tolling & CNC for example will get pretty much all guitars even the cheapest available to be very good players even if the pickups, hardware etc is on the cheap side. After all it's really just the name that people would buy now from Fender or Gibson etc.

[@Robstrap]

Yeah lol. And the way they said they had to engineer a custom way of putting the leather on that guitar body. Its literally the way leather goods have been attached to anything forever... dudes just a salesman

[@kirkhunter146]

As you can see, everything is made by machines. Same as Indonesia, China and Japan. A bit of hand painting is done. If you think that means a Fender Custom guitar ought to be worth 3 thousand more then you are probably a fool.

[@Robstrap]

And notice how literally every one of the employees other than the master builders are clearly mexican lol. Not that its bad, but the whole "made in america" thing is dumb, you're just paying more for it to be made by the same mexican employees in America, compared to mexican employees in Mexico.

[@Belchdragon]

I can not play any instruments, but the love of the craft was pouring out of the whole film. I loved it.

[@marklowe7431]

Went there a few years ago, they were very good. The tour guide was awesome and really covered interesting stuff. Got to meet Abigail Ybarra. All the people I met there take real pride in their work. I do have a number of basses and the 75 Jazz is the one I couldn't do without.

[@THE-zv7vj]

I absolutley HATE relic guitars .. Why would you buy one?? UGLY UGLY UGLY.. I cant even watch them scuff them up gouge them burn them . Its GROSS .. My guitars are 10 years and older they look like nice still .. Kept in cases when not being played. Wiped down and cleaned after each use.. My beautiful Candy apple red solid rosewood neck still looks new. I play daily ..

[@mefirst4266]

AND THEN FENDER PUTS IT ON A CNC AND CALLS IT A CUSTOM AND CHARGES YOU 3 TIME WHAT IT IS WORTH !!!!!!!!!!!!!!!!!!

[@markgueren9633]

I just got a Squire Tele…. Does that count? Lol

[@AndrewMasters]

I used my squire strat for 16 years, and it is still awesome.

[@claudirpereiracunha1867]

🇧🇷Bom dia a todos meu Deus,o me sonho é uma guitarra sratocaster sumburst fender, quando será que vou realizar esse sonho,meu Deus, tá difícil hein🇧🇷

[@spudvader]

I love how a ton of the workers are Mexican but yet you pay more because it's on American soil

[@jamesdacc2068]

I’ve watched a few of these Fender tours on YT, and this is by far the best. Great job by all.

[@arianamastersofficial]

Wooooow GREAT video. Loved it (Jack loved it too). My favorite part was the guitar neck with the raised wood instead of the metal for the frets. Jack's favorite was the LEGO guitar. This entire video was so entertaining - truly. One of my favorites. I had no idea that shop would be THIS COOL.

[@Blueguitar007]

If you're talking about the scalloped yvm neck they do have frets, that one wasn't fretted yet.

[@arianamastersofficial]

@@Blueguitar007 Oooooohhhhh!!!!! Thanks

[@PhpGtr]

Yeah but I thought Fender stopped taking custom orders like these. The shop still makes stuff in the custom shop, it's just not _your_ custom guitar. It's someone else's.

[@tombuck]

It’s be super fun if the relic guitars included the “imagined” history that the builder came up with 😁

[@freshben855]

Well there’s a new genre of writing I have not heard of. “Guitar wear fan fiction”

[@mattilangofficial]

I've got a 2010 Clapton signature Strat. Was it eventually made there?

[@PrinceWesterburg]

Note to the camera op: Well done on the focus, so many videos like this, they'll zoom in and by the time its in focus, the shot is lost. Not so here!

[@tompoynton]

The Master Built models are obviously amazing and super fun, but personally I like the idea of a custom build more - each step of the build being in the hands of a master in their particular area of expertise

[@guitashmurtz4772]

What a F#*&kin' great video! Thank you very much!

[@randybryant1141]

So cool to see inside the Fender factory.... Especially the Custom Shop! What an enjoyable video!!!

[@AndrewMasters]

Thanks!

[@laneysommer]

This is a really interesting and informative video. Great tour!

[@AndrewMasters]

Thanks Laney!

[@JohnHenrySoto]

Pretty awesome to see the passion that goes into making these. It really justifies the price when you take the level of care and love that goes into making your special guitar! Well done getting the tour Andrew!

[@danielversion1.035]

Fender are just awesome! They just are worth the hype, in my opinion 👍

[@michaelbonanno7476]

Ok so there are fretless basses… But has there ever been a fretless guitar?

[@stoneglad]

Great video and what a wonderful opportunity to see what goes on at the custom shop! Gives some clarity and insight as to why a custom shop guitar is so expensive (after watching this, I now feel as though the prices are justified)!

[@DougMen1]

I can't afford anything from the CS. I can't even afford any of the regular production models from Corona or Ensanada anymore. But, if I could afford a CS model, it would be a NOS one, because I despise relics. They are disgusting beyond belief. PSA- Rich rockstars pay a LOT more for like new vintage guitars vs. ones that are beat to shit by a reckless and careless owner who didn't respect their instrument

[@charlesflint9048]

My Fender 2012 Tele butterscotch Baja had the pickups designed by some of these guys here and they made a really nice job of it. I love having the ‘Fender Custom Shop Designed’ logo stamped into the plate holding the neck.😊

[@johnnynbk]

relic-ing is lame, lame, lame, lame, lame, lame, lame.

[@caryconover]

This was soooo sick. So revelatory in so many ways, incredibly insightful. Thanks for making this video.

[@ChickenboneJohn]

The interviewer asks "Is it mostly woodwork that they're doing... the master builders?". It is obvious that the "master builders" do no woodwork at all apart from minor sanding and the relic work, but the Fender rep glosses over that by saying that "they will pull the whole thing together", implying that they personally do every process in making a guitar. These are great guitars, no doubt, but they are not handmade "from stem to stern" as the Fender guy says. They are made from selected timber which is CNC machined and then put together carefully. Every electric guitar in every guitar factory the world is hand made in the respect that all the parts are assembled and screwed together by hand. The great Custom Shop "master builder" marketing trick is the implication that they are 100% handmade from raw lumber to finished product by one person and charging as if they were. There's nothing wrong with the process that they use, it produces great guitars, and I am in awe of Fender's marketing strategy...that's the breathtaking part of the Custom Shop.

[@kitsapbass9348]

Amazing video. Definitely appreciate what they do there.

[@AndrewMasters]

Thanks for watching!

[@bobbaumeister5243]

Without john cruz? This is not Masterbuilding!

[@alanhowell3646]

Too many ridiculous options for me, I much preferred the days when the only choice was a maple or rosewood fretboard.

[@briancrawford5071]

I worked there for 10 years tell some shit !! Lol

[@KRAZEEIZATION]

I’d like an orange Strat and Tele, both with rosewood boards based on Fender Highway One guitars finished in nitro to match my Orange Rockerverb amp.

[@jamieboydmusic6956]

What a great video! So cool to look inside such a special factory.

[@Omareko]

15:00 “This was John Snows but he didn’t want it”

[@flank13]

Well its nice, but you should check Framus/Warwick production, they are just on another planet, comparing to this.

[@timmotel5804]

WoW. Excellent tour of the factory. I just ordered an American Ultra Strat HSS in Texas Tea finish. Waiting for it to arrive after Sweetwater receives it from Fender. Brand New, from the factory. I kinda feel like it's being made just for me. My thanks to you and the wonderful team at Fender.

[@TheDevilsKnot]

So this is the bathroom. Interviewer: wooooow

[@johngrips1085]

Hey! I just saw myself working! Haha 🎸😅

[@scyclone1138]

as a huge pearl jam fan it’s cool to see the mike mccready strat

[@matthewb8229]

Couldn't afford a Custom Shop P Bass, but, because I'm left handed (save the jokes, I've heard them all), I only had three colors to choose from, as opposed to the 12 (I think) for right handers...I still can't figure out why...I had to go to the Mod Shop. It cost me $300 over the American Series, but I was able to get Vintage 63 pups, and a 1963 shape on the neck. Do I think it was worth the almost $2K? You goddamn right I do! I told my kids they can't have it. It's being buried with me.

[@Flatpicknation]

Et cetera et cetera

[@Shiloh7377]

I wanna get that lego set. I've seen it, it's pretty cool, you can make it red or black it's a strat. And also it comes with and you can build a small fender amp to go with it, it's really cool lookin.

[@kelalamusic9258]

I thoroughly enjoyed that. If only I belonged to the “heavy wallet brigade,” I would love to have a bass designed and built by one of those master luthiers. Thanks for providing such an awesome video. 👍

[@r.bayupradanamurdjito9050]

Thanks for giving us a tour of Fender's Custom Shop, this is super cool man..

[@calinveres]

The poor guy in blue never got out of the shop

[@texrayvision]

they have a really amazing shop and I like that their luthiers seem to have some creative control over their spaces- that being said it looks like they need more dust extraction lol.

[@ChadwickRider]

Some excellent artist work in that Fender Custom Shop, nothing but top notch work. You can easily see their passion for history and admiration towards the musicians they've worked with throughout their existence.

[@bugmanuk]

Them some ugly guitars

[@DMDvideo10]

Fender guitars are really no longer a unique instrument. You can easily build one yourself and specify all the parts and electronics you like. You can purchase a finished body and neck. You can assemble it in a few hours and it plays and sounds like a Fender. Strat or Tele take your pick... Much more difficult to replicate a Gibson, PRS, Guild, Gretch or Schecter unless you have serious luther skills and can apply a professional finish to it.

[@triax7006]

Yep it is just down to the name & unfortunately people will still buy the name & not care about the guitar so much. I have nothing against Fender existing, it is always a shame when the original manufacturer goes bankrupt & are undercut. But possibly their 'custom shop' is how they can keep going. But they are not immune to market conditions & a reminder they were bought out in the 1960's by CBS. So the name could actually live on no matter where it was made. With the quality of instruments from everywhere now it actually isn't important & it is really a losing battle for the 'original' to justify higher prices despite others offering better instruments at a lower price.

[@DMDvideo10]

@@triax7006 It's not that I don't believe they make a nice instrument... Might be the most distinct sound ever created. Just isn't my cup of tea...

[@sagittated]

Do you actually have to be a touring artist to use this personal service? Or do you just need, you know, money?

[@billmartyn-smith1364]

still overpriced

[@cvachon7]

Great video-- imagine if the host knew anything about guitars?

[@AndrewMasters]

You’re telling me

[@ScottMcdonaldMusic]

The el macamba reclaimed stage is awesome. I need one of those. Great video

[@RaddDadd29]

The more I watch it the more I'm hearing the voice of John 5 funny enough. He's a Fender artist and the tour guide sounds just like him.

[@iamanovercomer3253]

I ❤️ my 🇺🇲 strat...now it's time for an 🇺🇲 professional 2 telecaster 🎸 👍❗️

[@Tonetwisters]

Bill Carson was a huge influence on the development of the Stratocaster ... WHAT A PLAYER! Good grief, he was good, and I've been playing 61 years ... I have a '50s American Original and that big soft V is incredible!!

[@creamydistortion]

Relic is extra lame.

[@nolarocks]

Gotta hand it to Fender - they have had the aging thing down for a long time. They win the relic game. Very believable. The Gibsons just aren't there yet. They feel wrong and are missing that last little bit that Fender has owned until now.

[@fp3359]

And so much lighter to play !

[@rocknazca56]

THANKS, THANKS, THANKS, TO YOU AND FENDER IN CORONA , MY FAVOURITES GUITARS, HOPE TO GO AND CAN GET INSIDE GRET PLACE. LUIS HURTADO FROM TAMPICO-MADERO TAMPS. MEXICO.

[@EricMakingWaves]

This was so rad. I never watch long videos but I had to see all of this. Just got my brand new American strat this week and re-fell in love with Fender. Great video my dude.

[@Ultra-Collector]

If only they put an astronomical fraction of the care into their Jackson! I’m sitting on two QC guitars that should’ve never passed! I’m talking paint missing,dings and dents on the fret board! Inexcusable damage delivered straight to us!

[@Steinstra-vj7wl]

More and more unknown "master builders" flock Custom Shop, while Fender fires THE Rock Star of Master Builders - a guy who has worked with the greatest of famous Artists. And what for the Artist Signature Guitars he made? Have these been all erased from existence - taken out of the Custom Shop ??? The woke Fender bosses ... No thank you !

[@rikkousa]

Page is a legend

[@peghead]

I'm 65, been playing since 1971, got my first Stratocaster (new) in 1974 ( Olympic White/Maple Neck). Prior to '74, I've owned several guitars including an Ibanez Les Paul Custom replica which I traded in for the Strat, and I was disappointed that I had to change my string gauge down to get the same tension I was accustomed to for almost 4 years. I've always wondered why FENDER featured a 25.5" scale length as opposed to the 24.75" scale length common on many guitars of the time? Can anyone school me on this subject?

[@williamdesilva67]

How did I just now hear about ur channel? Cmon youtube algorithm.. ur slippin'

[@kjneese]

This was a truly superb, behind the scenes look at arguably the greatest custom guitar manufacturer in the world. I've seen a few videos similar, but none as thorough and well put together as yours. So GREAT! kudos and THANK YOU!!!!!

[@BassistPaul]

On a much wider level than just guitar production, this encapsulates (for me) the huge success of the American can-do mentality. Making world-leading product and espousing loyalty totally independent of racial identity. Though, I am a Fender fan with a few basses...

[@eladberger7148]

Great video. I love the creative builds and the quality of the workmanship. I think it’s funny to buy a super expensive fake original fake old looking banged up copy of a completely original off the shelf guitar.

[@vw9659]

If they have really done tests where they make six guitars and change just one element like bridge material (hopefully the same in all six, or it wouldn't be a very valid test) to see what sonic effect it has (as he said they have), then let's see/hear the results. "It's pretty insane" is not really a scientific statement as far as I know. And of course if the solid body wood makes any sonic difference (as he seemed to be suggesting), the strat "pickup swap" guitar we saw would seem to fly in the face of that, would it not ? That is, you can get the sonic effect of different pickups when customizing your FCS guitar by listening to them in just a single body.

[@TheCleaner6969]

So if Fenders using cnc's on production why tf are there crooked holes mounting the bridge on the sonic strat? Why is the body routed so rough? Did they set the speed & feed so fast to tear through them at super sonic speeds?! They're using a machine to sand the fretboard yet my Affinity strat had a ski slope! And to boot Fender stamps the pickguards out & yet the NEW Sonic series Strat I had to file each hole .062 wider & 0.032 higher out to fit after market pickups. SMH

[@Anthony-fr2ub]

I own a 2017 usa pro tely, and, it's the best guitar I have played in my entire life, it just feels right