I CAN EXPLAIN! | The 18 (!!) New Brands I Tried In 2023

Where you can find the brands I mentioned:
Ensley Reign tinyurl.com/8d... (code ANGESCHKA, affiliated)
Arttitude Cosmetics howl.me/ck6Yl7... (code ANGESCHKA, affiliated)
Simply Posh Cosmetics simplyposhcosm...?sca_ref=3712758.RZr4Wsss4G (code ANGESCHKA, affiliated)
Dede Signature dedessignature... (code ANGESCHKA, affiliated)
What's Up Beauty howl.me/ck6YuK...
Iconic London howl.me/ck6YwJ...
Victoria Beckham Beauty go.shopmy.us/p...
Kulfi howl.me/ck6YzN...
Finding Ferdinand tinyurl.com/yc...
Beauble go.shopmy.us/p... (seems like the freckle pen is back)
Lawless howl.me/ck6YC6...
Queen Musia howl.me/ck6YCD...
Lottie London go.magik.ly/ml...
Jones Road go.magik.ly/ml...
Saie howl.me/ck6YGk...
Simihaze howl.me/ck6YG4...
Ciaté London amzn.to/3N4gkxW
Yensa howl.me/ck6YHs...
Last years video: • well this is EMBARRASS...
I did film this look for a reel/shorts/tiktok, coming soon!
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I do make a commission off of links & codes provided. If you use my links or codes thank you for supporting my channel. Products received as pr are marked with a * afterwards.
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Affiliate Code ANGESCHKA Works On These Places:
♡Colourpop bit.ly/3Q5mrBe
♡Sigma Beauty www.sigmabeauty.com/ANGESCHKA
♡Oden's Eye
♡Glamlite bit.ly/33o4ozF
♡Natasha Denona tinyurl.com/2t...
♡Unearthly Cosmetics bit.ly/3b7cdie
♡Cosmic Brushes bit.ly/3lbFUpT
♡Bella Beauté Bar bit.ly/3QL9mNW
♡Adept Cosmetics tinyurl.com/5e...
♡Ensley Reign tinyurl.com/8d...
♡Lunar Beauty
♡Ace Beauté
♡Clionadh Cosmetics bit.ly/3RQSIge
♡Game Beauty bit.ly/3RSOa9a
♡Nomad Cosmetics
♡Blend Bunny Cosmetics
♡Fantasy Cosmetica bit.ly/3c2Kmmz
♡Gourmande Girls
♡Arttitude
♡Simply Posh simplyposhcosm...?sca_ref=3712758.RZr4Wsss4G
♡GlossGods glossgods.com/...
♡Glaminatrix tinyurl.com/mw...
♡DeDe Signature dedessignature...
♡Propa Beauty bit.ly/2TMpHXB
♡Lois Cosmetics bit.ly/3uuDODN
♡Gerard Cosmetics bit.ly/2DzKRQZ
♡Pinky Rose Cosmetics
♡OPV Beauty
♡Skin Store ANGELICASS tidd.ly/3GufvdL
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[@Observette]

Oh Angie, would you consider doing a follow up video on just what the heck is going on with BH Cosmetics!? They’re still around but they haven’t released a palette since Revolution bought them! They only had some new blush/bronzers as far as I know. WHAT’S HAPPENING!? Would love to hear your thoughts or behind the scenes info. on where you think the brand is heading and whether there’s ANY hope for a BH revival.

[@Observette]

Yes! Please do a video on what brands/products you wanna try next year. Or maybe a trend predictions video. Or both! 👏 😊

[@Soulecitou]

My goal in 2023 was to try indie brands and I haven't looked back. 😅😊 Bella Beaute Bar, Unearthly Cosmetics, Oden's Eye, and Blend Bunny stole my heart.

[@fcanatto]

I agree. Once you try indie brands, there's no going back.

[@DemeJamesBright]

Same here!

[@cherylb_88]

Indie is definitely where it’s at. I don’t use anything else really now as far as eyeshadows go. Adept has a good formula too along with Glaminatrix. Bellabeautebar has to be my favorite brand as of late.

[@laurenb4621]

FINALLY supposed to receive my Ensley Reign Harvest Moon palette - that was a loooooong wait for the preorder. Sheesh. I get indie brands managing demand and production but I think they could do better in having a larger stock now that they are promoting more, offering affiliate codes, etc. It starts to feel like a false scarcity when they release two other palettes while still waiting to fulfill orders from 3 releases ago. Still excited about it though and hoping they are just trying to figure out their supply and demand flows as a growing company. ❤️🥳❤️

[@debbieotoole1072]

I tried Cosmic brushes for the first time this year when they launched the Muse palette and now i have 4 of their palette 😂 absolutely love the eyeshadow. Blend bunny sugar and grudge palette love that. Glaminatrix didn't blow me away if I'm honest. Gourmande girls haunted palette absolutely love. Fantasy cosmetica love the shimmers but the mattes aren't my favourite and Nomad Ghost town USA palette, really like it. I've got Bella beaute bar basic witch palette on it's way to me, can't wait to try that brand 😊

[@kam0406]

I really like what you said about not spending a lot of time doing your makeup when on vacation with your husband. I love makeup too- but I pair down my routine when traveling with my fiancé. It is important to be considerate of his time and for me, doing my makeup is a something that is fun- but I am mindful not to do it when I have the time and it won’t inconvenience him or cut into our time together. I think being considerate of your partner is so important and is something that creates a relationship that will last a lifetime.

[@tamarasparks8065]

Yes, I'm the same. Sunscreen, tinted moisturizer, mascara, brow pencil, gloss and sometimes a one and done shadow. 5 minutes tops.

[@noemirodriguez3711]

I want to try Ensliegh Rain (I think I spelled it right); they are expensive, and that's fine; however, they have been releasing palettes back to back, and in my opinion, it's too much with that price point, maybe if they slowed down so I could gather my thoughts before they released another one.

[@shadowless2109]

I want to buy from them too, but the palettes I want are on a 6-8 week preorder and that's a long time for me lol but I'll buy from them eventually

[@hi1234554321hi]

Ensleyreign cosmetics has quickly become my favorite brand. Yes, they're expensive, but they're honestly so worth it. Their mattes are pigmented, buildable, and last all day. Their special shades are SO beautiful and varied. The textures/formulas are very different from each other. I own 4 of their palettes with another on the way and most of the special shades and mattes are very unique in my collection, so that also contributes to the price being worth it. I highly recommend them as a brand!

[@damattice23]

They also promised to ship in 6-8 weeks. We are almost at 9 weeks for Harvest Moon. Will not order again from them.

[@nightxnight]

I want to buy one as well, but I’d prefer a smaller and less expensive palette from them rather than the larger more expensive ones. Just for space sake.

[@candyce6233]

@@hi1234554321hi good to know. I do want this last one they came out with too. Badddly.

[@clinlab0505]

I want to see you try foreign brands. South Asian owned brands. European. Japanese.

[@GMW.artist]

Angie covers lots of European brands.. she is European after all...

[@alettaa]

I'd love to see a video on those brands that seem to have vanished. Would be interesting to reflect on that.

[@CoconutCheez]

I've always been a mainstream brand girl. Finally tried Oden's eye for the first time this year, after watching you rave about them for the past 2 years. I was so impressed with their quality, even the older palettes. Now I want to try Cosmic Brushes, Glamlite, and Fantasy Cosmetica.

[@robinb1317]

You may want to put Blend Bunny on your list as well. I tried them this year and was blown away with their quality. Dollhouse and All Done Up palettes are more neutral and I love the shades and they easy to blend. Also love Sydney Grace products.

[@girlwhomustnotbenamed4139]

​@@robinb1317I wish they would do smaller, more curated colour stories. I would love to try their formula but I have so many palettes already and I don't want/need a big palette with theur signature colourful shades.

[@CoconutCheez]

Thanks for the suggestion! I'll add Blend Bunny to the list 😄

[@riven799]

Cosmic and Glamlite for me this year too!

[@helyanamanso]

oh blend bunny and glamlite

[@YogaCheryl]

Loving the purple eye with the leopard print! 💜 I tried a bunch of eyeshadow formulas from: Nars (Read My Mind) Too Faced (Natural Nudes) Huda (Pretty Grunge) Natasha Denona (Retro) Alter Ego (Harmony) 👎 Glamlite (Chucky) Doll 10 (Doll Squad 1 + 2) Rebel Rouge Labs (As the World Falls Down) Ace Beaute (Aura & Ambiance) Cosmic Brushes (Gothic) Wicked Widow Beauty (Graveyard Smash) And foundation from Nars and Estee Lauder The only dude was Alter Ego, the mattes were hard and dry and the shimmers lackluster. I liked the color story so much that I sprung for the ND palette instead.

[@leahervin4441]

I tried SINGE, Oden's Eye, Glamlite, Adept, Sydney Grace, Melt, Danessa Myrics, Natasha Denona, Anastasia Beverley Hills all this year!!! Sooooo many more brands I am dying to try, but that's pretty good for a 41yr old just getting into makeup as a hobby to relieve stress (my boyfriend fought cancer this year). Anyway, most of these were due to your videos, so THANKS, Angeschka, for the creation, recommendation & inspiration! ~All the prayers & love I can send, to you & yours, from Leah (in Ohio) ❤

[@heatherc3852]

I would love to see you do a video tier ranking just matte eyeshadows! 🎨 either by color (best yellow, blue etc) or by brand.

[@AthenaeAliferis-gf5dm]

The Rudi pen is actually a permanent item! Beaubble is kinda weird and releases products in “drops”, so you have to wait for the next one, but they typically do them every few months.

[@justsayin1991]

Your take on doing makeup like on a vacation with someone who doesn't enjoy it like you do is so cool! I never thought of it as taking up time from someone else's vacation like that. But you're totally right. It made me look at it differently. So thank you!☺️

[@moonlitdi]

I really think you'd enjoy the phytosurgence blushes!! The brand overall might nto be your vibe but the blush formula is incredible and i love my orange blush from them

[@catherinelynnfraser2001]

Super video. I find indie brands have trouble managing money. The creativity and quality are often there but the dollars are hard to manage. They can’t do large orders and release new collections with the ease of more mainstream brands. When they have something wonderful the inventory is depleted and lead times on new orders can kill them and destroy customer interest.

[@AngelicaNyqvist]

yeah that might be true, that they don't have the long-time vision in place :)

[@mina-ala]

Unearthly and caliray are the two brands I tried this year! I got the Lore palette and I love it! And the caliray mascara is fabulous!

[@simoneclarke5104]

I tried Charlotte Tilbury products for the first time this year and I am really enjoying the brand🥰! I do love the Lottie London Super Fake Mascara, it’s my favourite right now.

[@kagitsune]

I've been on a makeup no-buy all year, but this and other channels have helped me realize how much of my collection covers everything I was interested in! I love how you emphasize in your 4 palette videos that they're for inspo, not for shopping ❤ Also, this amethyst look is gorgeous, can't wait for the reel 💜

[@nadiaboulahia4349]

So happy for your daily uploads! Love that I get to watch and listen to you everyday as a part of my morning/coffee routine. Lots of love from Croatia ❤️

[@jennabellerhiannon]

Really hope you try Prados next year

[@yvonnemaybe2853]

I would love to see a video, where you could speak about the indie brands, that you are worried about… I consider you being a super guru for indie brands, so I’d love to hear your thoughts 😊

[@z-6517]

I really want Ensley Reign to come out with a few smaller palettes like a 9 pan or 12 pan. Especially w/one muted or cool toned color story. The new one tempts me but I need something small, to get comfortable and get to know their brand.

[@nightxnight]

Same! 100% agree with this

[@sylvie6531]

I want to try Dandylions, an indie eyeshadow brand 😁

[@paillette2010]

What's Up was well known in the nail world. I am glad they are making a strong footing in the makeup world. The dragon palette is getting a lot of purchase (footing) in the vlogger world and that's good for them. Those Iconic kissed by the sun remind me of Bobby Brown highlighters. The "sweaty cheek" effect. The images on their site are really showing how they emphasize texture. wow.

[@jessicaawesome-sauce1268]

This year I’ve tried cosmic beauty, ( I’m hooked I have the serenity , muse and , delicious delights palettes) nomad cosmetics ( ghost town and Hudson valley palettes) and recently I picked up the sugar and grunge palette from blend bunny cosmetics. I love all of them! Indie brands have always been on my list to try and now I’m hooked! The quality is superb! And the special shades are unlike anything in my collection! I can’t put these palettes down there just that good!!

[@damadivina1215]

This entire look! Angie how dare you 😂 Excited to see all of your experiences with these indie brands

[@nydia7566]

So cutee that purpple 🥰

[@maya6476]

i need that ensley reign lands of enchantment palette in my life 🤩

[@yensid4294]

Omg, that beautiful purple eye look you are rockin is amazing. Need to check the info box to see what it is 💜

[@marydethmize6825]

I did get the Simply Posh Cozy Cabin palette and I love it. The formula is amazing and honey.... she's Pigmented and buildable. I love it.

[@BougeeRougee]

May I suggest Prados Beauty. They are a US, Indigenous, Woman owned brand that I have not seen much traction here on YT.

[@anitaxha]

can you try lisa eldrige, victoria beckham, westman atelier and more luxury makeup brands…i realy trust your opinion ❤ here in eu the brands that you are mostly talking about are not available (indie makeup brands).

[@viciousfunshine]

Victoria Beckham Beauty is so good and kinda underrated

[@zabinaa7289]

Tried Odens eye for the first time this year through your Hellaween collab. And I love them ❤

[@cnb716]

I would love to see you try Tresluce Beauty or Prados. Future Society is a fragrance brand, but they use extinct plants. It sounds really interesting. Love to hear what you tried this year!

[@BooksWithJudy]

The Ciate Glowy Blushes thooo, those are amazing

[@SMITHYSONY]

I TOTALLY AGREE WITH ENSLEY REIGN.. I HAVE LOVED EVERYTHING THAT I TRIED FROM THEM

[@angiedeavila9876]

I just discovered you and Samantha when she was visiting you. So glad I found you!!!! Love this purple look and all your videos.. I've been wanting a new pallet n you're our girl for that !!! And I love your love for these Brands... N definitely putting me on lol

[@AutumMoon406]

i don’t think your harsh or anything else other than your honest opinion is the best … i appreciate it for sure i have very dry skin.. thanks ❤🙋🏼‍♀️

[@christinemulero2800]

I tried Oden’s Eye for the first time this year when I purchased your collab bundle and I am now a big fan. Looking forward to grabbing more palettes from them. Wanted but missed the 4 palette Christmas bundle bc well, it’s that time of the year, so money is tight. Looking forward to seeing what’s to come with them in the new year. 😊

[@michellecaudill7936]

Of course, your husband loves you with them without make up you’re dropdead gorgeous but you also seem like a really sweet heart very down to earth and approachable you’re on it I love that you give honest reviewer

[@Adriana_Rantonio]

I’m waking up every morning and getting ready with one of your videos. ❤

[@ldlepine89]

OMG YOUR EYES!! LOVE LOVE LOVE!!!! So beautiful, mesmerizing actually!

[@shawndickson2390]

I have many of those indie brand palettes and I love them!

[@Rosanna-]

Gorgeous purple eyelook, Angie 💜💜💜 have an amazing day!

[@MadalineKalas]

Listening to this as I get ready for work :) good morning!

[@lisalipstixs]

Queen of the 👀 eye looks ❤💯👑 your seriously my go to for beautiful , colorful looks!

[@analinsaturria6845]

This was a big indie brands year for me: I tried Sydney Grace, Glaminatrix, and Corazona. All eyeshadows. I also just got VB Beauty eyeliners and wow! They are so good! I used the shade Ash today but also bought Cocoa and the navy blue shade to replace a god-awful KVD Beauty eyeliner (also new brand this year but it was a complete fail)

[@kateejsmith]

This look today is ❤‍🔥❤‍🔥❤‍🔥 I will say you've gotten me to try indie brands and I am never looking back! Love your content like this 🧡

[@biogirl1381]

angie, i need to know what lip products you have on?!?! i wanted to try ensleyreign soooo badly, but they’re quite expensive and sell out so quickly. iconic london is on my wishlist, and i completely missed their black friday sale. the beauble freckle pen is on my list, and i believe it’s being restocked soon. i hope i get to try finding ferdinand someday. i love lawless’s lip products. the saie glowy blushes look gorgeous!!! you look stunning and i absolutely need to know what lip combo you’re wearing!!! 💜💜💜

[@riven799]

Ooh, the hair is lovely.

[@rockergirl20]

New to me: Blend bunny, adept, isamaya, cosmic beauty, and lawless.

[@nadiazanchetta1388]

Love your makeup look, and your top 💜 pallets are stunning 😊

[@rabeiqua84]

I love the purple eyeshadow look you have here!

[@mandimayfinland]

No brand suggestions right now... One brand that made one launch that everybody and their neighbors talked about and after that I haven't seen any launch, is Propa Beauty. They had a bunch of lipsticks. And talking about freckle pen... I am on the hunt for one good-quality freckle pen for my teen daughter. I haven't tried any myself.

[@parvinarfa8677]

Love your eye look. Beautiful as always.

[@kayla4702]

This year I have tried 4 brands, 3 for eyeshadow and 1 for lipstick. So for lipstick, I tried the Lip Bar Matte lipstick finally and have been loving it so far. For eyeshadow, I've gotten the Blend Bunny Blends palette, the Bella Beaute Bar Poison Garden 2 palette, a 12 pan palette of matte and shimmer singles from Sydney Grace, and Devinah single shimmers and multichromes. With Blend Bunny, I adore how much variety in matte colors I have now in my collection! They are so easy to use and pair with my other palettes. They're on my radar but I feel satisfied with the colors I own from them right now. Then, with Sydney Grace, I did a surprise bag with an empty palette. I ended up with a variety between colors, neutrals, mattes and shimmers. So that was nice and they are soo awesome to use!! I have a wish list of more colors to get sometime, lol. Then, with the Bella Beaute Bar palette, I guess it is from their older formula, which I now know from speaking with them. And while most matte shades perform ok, they take time to build up and the pastels don't show up. But all the shimmers but a "spiky flakey" one are very nice. And I mostly dip into it for the shimmers. I do however have the Best Mattes palette on my wishlist to round out the tones of color in my collection, since it seems to be much better now that they reformulated. And I just got my first Devinah order in yesterday from Black Friday! I've only swatched them and used one on the eyes, but so far I'm so happy 😊

[@levoldunom]

I love this eye look!

[@annakrupa4973]

This year was a blush year for me 😊❤

[@savannahkallan]

best part of my morning!

[@angiesme12]

Wow, the purple eyeshadow looks so beautiful on you 😊

[@carolynvoorhees2611]

This makeup look?! 😍

[@aunty_amber]

I love this kind of video. Supporting good quality small businesses. Also i would love to have those pallets! They are so pretty ❤

[@lexibob]

Ensley Reign is on my wishlist! I really wanted the Harvest Moon but it was out of budget 🥲 I had never even considered trying out indie palettes until I came across your channel--Bella Beaute Bar would have been my first indie brand but I haven't received my orders yet... 😅 I'm trying out Oden's Eye for the first time ever thanks to you!! 💜

[@PrincessHeathaB]

Ma’am, you look incredibly stunning in this video. Love the purple eyeshadow and leopard print.

[@juelclyne7392]

Good morning beautiful 😍 Angie ❤

[@myriamloudermilk4500]

Hi Angie!! I really want to buy the last release from Ensley Reign but I ordered the fall release so I haven't tried it. They take so long and it's always pre order? The look is stunning!! Have a wonderful day😊.

[@jackieturner4144]

omg I'm commenting your not going to read this been out today and 9hrs behind always loverly to see a video from you your energy is infectious xx

[@AutumMoon406]

ohh i love your eye look.. so pretty ❤

[@sheilahardin6868]

Thank you for another great video

[@BeautyBeeBilly]

Yes!!! Loved this!! I have 2 brands I'd like to see featured on your channel. No. 1: Rabanne - Because I've personally been loving the formulas, packaging, and the feel of the brand...No. 2: Prada Beauty - Because you have talked about it before, but I can't recall ever seeing it featured on your channel. Hope these suggestions are helpful and I hope you have a wonderful day!!

[@nightxnight]

Rabanne for sure!

[@tiffany.hamblen]

I'm here for a '4 in 24' video! I usually choose 3-4 brands to try in the next year. Sometimes I do, sometimes I do 3-4 that I DIDN'T have on my list 😂. Maybe next year when I get through my project pan and pare my collection down a litle more I will add a new brand.

[@barbiek0715]

Love you so much Angie!!!

[@Ari_Kle]

Did you try Tarte this year? Maybe it was last year. I love it when you try mainstream affordable brands. Luxury eyeshadow not great but luxury base products are fab! Would love to see you try Dior Forever Matte or Chanel No 1.

[@AngelicaNyqvist]

No I have tried them from before :)

[@Ari_Kle]

@@AngelicaNyqvist Aha! xxx

[@annsltoftjensen88]

Love your videos❤ I don't know if they have Gosh in america, but would love to get your opinion on it if they do, because to me it comes of as maybe elf or colourpop quality, but those brands are hard to come by where I am, so would love to know if Gosh is just as good. I have seen that they have a light blue eyeliner pencil, and was wondering if it was a match to prance?😊 thank so much for your videos❤

[@Makeupstaples]

I feel the same about ciate totally agree

[@texa95]

Ensleigh reign has caught my eye but the palettes have been to big for me or too one note.. waiting on my perfect palette 🤞🏻

[@claudinehardy9926]

I tried lawless lipgloss this year and totally understand the hype ❤

[@lottafrestadius6962]

Älskar din ögonsminkning, så vacker färg 😊

[@esmeraldacucuzza7134]

I would like to see a video on new brands you would try

[@cherylb_88]

Can you try magical makeup?

[@Clara-wo1hg]

Love it thanks so much 💖

[@al-ky5un]

I wish you would try Karla cosmetics ❤

[@Axpression]

How about the dots (I think?) The Polish brand

[@michellecaudill7936]

What’s next for singe Beauty brushes?

[@Kyto0047]

I thought the Queen Muse lippies came out last year? Or am I just confused…..it could just be me 😂

[@TheStocking23]

Hi can you please do a belt haul❤

[@alissa02]

klicked on this video and a soon as I saw your eyelook I gave it a like lol

[@shadowangelina7155]

Have you ever tried Chaos Makeup?

[@Makeupstaples]

❤ You look amazing

[@Marie0706]

I am adding a yes vote to a Brands you want to try in 2024. I love your eye look! It is gorgeous!

[@Lojzaaanz]

Din ögonskugga idag 🩷 helt jäkla fantastisk faktisk.

[@lauriediaz5075]

I agree 💯 about Ciate....

[@hurtwish]

Have you alrrady tried p.louise? Maybe that might be a good choice for 2024!

[@fcanatto]

Indie brands are sensational. This year I bought Nomad, Sydney Grace, Oden's Eye and Ensley Reign. Fantastic! Mainstream palettes are not exciting me anymore.

[@juliahester1945]

😮😮😮😮purple 👀. Pretty!

[@veronicafardelin6071]

Citrus punch var redan slut när jag kom fram till att jag inte kunde leva utan den, så jag är på om den kommer tillbaka. Så sjukt fin 😍

[@kissesandmakeup]

Didn't you try About-Face and Cosmic Brushes this year? Or was that last year? All of the pandemic years kind of blur together.

[@zeliarossemeyling-hansen8945]

Didn't you try Dieverune Cosmetics when they launched? I have tried quite a few brands this year! Nars Terramoon Blend Bunny Oden's Eye Huda Beauty Nabla ELF Sheglam MAC Sigma Glow Recipe Made by Mitchell That is a lot more brands then I thought 😂