Anouk Bold is Beautiful: Pregnancy doesn't mean the end of the Career

This is another installment in the famous ad series by Anouk the ethnic wear brand from Myntra. Starring Shaheen (Radhika Apte), dressed in a stunning blue jacket, who is received by her boss Uma (Shernaaz Patel). She compliments Shaheen for her work but Shaheen doesn't seem happy. Meanwhile, Uma compliments Shaheen for her stunning blue long jacket and says its covering her baby bump nicely to which Shaheen gets disturbed. A few moments later, Shaheen rakes up the issue of her 'bump' and how it has become the cause of her losing her assignments and promotions to another colleague at work, despite having worked nights on the project. Uma blames it as a management decision and excuses herself for not informing Shaheen earlier. They debate on the issue how pregnancy makes one being unable to deliver their best performance. Uma tells Shaheen to take a break for her baby and come back next year. When the destination arrives, Shaheen says that she already knew the management decision and that's why she is starting her own business now. Uma tells Shaheen that she is the best person they have, to which Shaheen replied, “had”.
Just like the thought in this ad, the collection of maternity dresses on Anouk is beautiful. Whether you are looking for a maternity bra, palazzos or maternity trousers, the Anouk collection on Myntra has it all. Apart from the maternity dresses, the Anouk collection also features anarkali, T-shirts and comfortable undergarments like panties for pregnant women.
To explore the collection of maternity dresses and more by Anouk, click here - www.myntra.com...
For more such insights, hit the subscribe button.
You can also download our app and dive into the world of eye-catching fashion
right away!
play.google.co...
LET’S CONNECT:
Facebook: / myntra
Twitter: / myntra
Instagram: / myntra
Website: www.myntra.com

[@kavita2041]

I am facing the similar situation at work..All my assignments given to someone else.. Before my boss knew about my pregnancy she gave new assignments, good increment and promotion too.. Just a month later when I informed about my pregnancy, in a matter of few days my assignments were taken and given to someone else..I was even asked to leave and rejoin after pregnancy..She(my boss) did this verbally...I didn't leave..it's my sixth month..

[@shwetaambawanekar8246]

This is very common in India. I was treated worse, i was on a project for 3.5 years and got released from project when i was a week due... When I joined i got to know that the reason given for my release was performance issues.

[@sharmisthajatua7674]

And another irony..it was a She

[@g.d.tharanga3712]

You seem to be very strong. All the very best to you!

[@ramyacreations30]

But think positive..they dont want to give you stressful work extra burden.in pregnancy you have to take care of yourself have food on time...

[@himapk677]

Its happens every were.. I too had the same experience.. i was kicked out of the lab by telling u should focus on your baby now.. "I was only pregnant not handicapped" that was on my mind that time..

[@Jayadevan456]

I love this! The majority of comments, disparaging mostly, are by men. Who don't even know what pregnancy means.

[@sg-qr7rd]

+Jayadevan456 *Insecure men.

[@jayramsharma9100]

Jayadevan456

[@girisha_laxmi11]

Lol even they dont carry baby 9 months or afraid lose job and be sent home. Men have more privilege in life than women. My grandma told me and is Spanish. A men with kids is family man a woman is a loss of talent cause devoted to family is unfair!!!

[@anikatasnim5565]

that's call BOLD !!! really liked it ....

[@bapanmondal4407]

8697606068 call me

[@aditia.2706]

@@bapanmondal4407 she isn't a "call boy" like some person here.

[@subasribalas7587]

One more option is there...guys should be given 6 months leave for taking care of the child and wife after delivery

[@rubamalik9254]

Exactly!! Paternity leave!!

[@su_nature]

Exactly

[@nishthavashisht3791]

paternity leave. yehh

[@xyzyu___21]

@@nishthavashisht3791 they r given

[@FI.creations]

Mm

[@AakankshaSD]

Love it! Finally something that doesn't assume the audience is stupid.

[@seemantipaul197]

+Surabhi Hazra I applaud you for your response to Brave Croc!!!

[@sg-qr7rd]

+Brave Croc Dude... get help.

[@thevinay46]

+Brave Croc respect is something that is missing in the west i believe leave our women to us and u watch for your womens dude coz west has more rapes and false rapes cases than any other and yes please get help........

[@shanushan8579]

It's true 99% corporate sectors do ittt kudos to the concept

[@bittu697]

one word (👉had👈)....!!👌make sense😕..nd nice sript✌

[@sameepkansal]

I love these videos. they challenge existing norms, perceptions. put those in front of a huge audience. and give them chance to vent out their views. Please notice the words vent out!

[@sindhurav929]

“ you can always come back “ thats what they say but when we ask to come back they will show their colors as though that’s the only job on entire planet

[@sweetsavage6335]

Shit. This had me tears. I'm pregnant and this is something i can connect so well with right now. Great ad

[@raibeenasainudheen]

Same here

[@henza1673]

Same

[@udennyn]

Corporates know how to use emotions to sell products but do they actually implement these in real life willingly and happily?😁

[@radhikapatil1986]

Exactly..

[@sriharishvarma4707]

Why corporates have to implement the emotions?

[@xmlthegreat]

Lol nope, they cynically use the messages of empowerment while doing exactly what the villains in their ads do

[@enriqueheredia5794]

Yeah do they treat their employees the same way ? I don't think so.

[@nihala2789]

Pregnancy is not end of career even though it is difficult to continue our career ...

[@jindalpriyaa]

I have seen this ad 100 times....still love watching it.....this is called motherhood power...when we become mother....god gives us more strength to handle everything around us....

[@DhanashriBhate]

Women do need time to heal, not because its just their responsibilty to raise the kids, but because they have undergone physically tough phase. There is absolutely nothing wrong in wanting to take a break or take it slow after pregnancy and childbirth. Just like being pregnant is not a handicap, taking a break to give time for baby and for your body to heal is also not a handicap. One thing I agree about the video though, it should be the mom's decision !

[@iliyaskhan6342]

Armaankhan

[@lakshmikrithika2521]

I totally agree. Ads makers seem to forget what a hands on responsibility being a new mom is. The already sleepless nights. For some women the breasts hurt, the colicky babies, you're still bleeding. Hormonal changes. On top of that they want to work? I support that pregnancy should not be taken as a handicap. But one must also know when to take a break and let yourself go. I mean work is really not the only identity for her. All these new feminists, makes ng life hard for the rest of us by unnecessarily competing with men.

[@lakshmikrithika2521]

@@nikithageorge441 that's the worst thing you can say as a woman (if you are). Nobody is saying she should not prioritise her work. If she is an ambitious women, she must aim for the stars. However the expectation of the company that women's quality of work must not affect even after a baby is inhumane. It will be affected. And companies must be okay with it. Basically I am supporting working women by not having to work extra extra hard. Only because she had a child. That's wrong. Companies make it look like every woman can work even after a baby. No. Not all women can do that. A woman's health is equally important as much as her professional success. Both companies and woman have to realise that to make change happen.

[@suchithraprabhu4980]

Totally agree

[@lakshmikrithika2521]

@@nikithageorge441 lol I said nothing about feminism. You could make it happen, but to expect all women should make it happen is wrong. Aand companies should understand that.

[@shwetaagrawal1454]

Literally the best Ad on office politics and women empowerment so far, more power to you guys ❤️

[@maharshi194]

its not just about promotion...its about empowerment ...

[@manishachoudhuri]

Oh my God, this is such a lovely tape😍😍

[@vamshashetty9418]

Extraordinary content!!! I think this is something out of box... Life is full of choices and challanges and there are people who can handle both in a beautiful manner... beyond that women are born multitaskers and they know to handle things right from their childhood... Motherhood is not something different... she was a mother to her siblings, her husband and to her parents thus it's not something new for her... if she's confident enough to manage both then she mean it... it's her choice and her life...Biggg applause to the script writer...keep up the good work

[@incharaamuthappa6566]

Amazing Flaunting out d courage and showing that the Best revenge is accomplishing massive success

[@anjanakumari4864]

,

[@adyajha9319]

why do so many men get so panic stricken whenever women talk about equal rights? In no way I am commenting on this video, but just the mindset of some guys (and not all). Below every video/pic/quotes speaking about equal rights of women or the gender discrimination, there would be guys bashing these concepts. There are numerous jokes making fun of girls' intellect, practical life skills, etc. I wonder whether such guys don't love the women in their lives? For example, I always get upset whenever I hear any news of men accused of false charges by women, etc because I know it may affect the men in my life as well directly or indirectly some day. Don't the guys think like that? Or are they just being too selfish?

[@sg-qr7rd]

+Adya jha Let me try to give an 'insider's perspective'. Note that these views aren't my own. "why do so many men get so panic stricken whenever women talk about equal rights?" Simple, because they would have to cede ground and give up privilege. It's similar to all other inequalities. "I wonder whether such guys don't love the women in their lives?" They do. The problem isn't that they don't love them. The problem is that they want to infantilize them. This is so deep rooted in the male psyche that most of them don't even realize that. Now doesn't that make it obvious why so many get scare shitless of seeing women doing as good as them or even better than them. They have internalized the social conditioning that they are supposed to be more capable than women, in the arena of hard skills, with no exceptions. So any exception to this rule gets registered as an affront to their own status and capabilities. I remember a teacher in my coaching class in Kota called AG. Brilliant guy. But what he used to do in the class was - when a male student couldn't solve a Physics problem he made him copy the solution from a girl who had solved the same problem. In his sexist notion of seeing things, girls were inherently inferior than boys when it came to Physics. He had stated it blatantly in the class. And it went unprotested, even from the girls. It's a mess.

[@sg-qr7rd]

+John Doe Pardon a few typos.

[@JaihindhReddy]

+Adya jha I have a problem with modern feminism. They talk of gender equality but project sexual offense and rape as something that is only commited by males. Almost all feminists project men as emotionless sexual predators and women as the victims. Please read your second sentence. "Equal rights of women" why not equal rights for all genders. They talk of equality and then go on to say that only women face problems of gender discrimination. Im happy to hear that you get upset when you hear news of men getting falsely accused of rape. Did you ever see a news article showing a woman getting accused of rape. Probably not. Thats because the feminist propaganda has successfully made people believe that men are bad and that modern society is completely controlled by men. And to answer your question, no, guys aren't being selfish. They too want gender equality. But feminism is not for gender equality.

[@surabhihazra5303]

+Jaihindh Reddy Feminists: support male rape/abuse victims, Paternity leave, etc Anti-feminists: meh Feminists: women are cool Anti-feminists: OMFG WHY DO FEMINISTS HATE MEN

[@JaihindhReddy]

Feminists aren't actually saying that. A majority of feminists only care about women's issues and actively state that men alone are the reason of those issues. And that is man-hating. They assume that rape is something that a male does to a female. And thats bullshit.

[@shantybubbleexplorer]

Wow 🤩 loved it ,being career oriented I didn’t quit my job n with help of my parent I managed my kid n work both .Never give up on ur dreams n choices .UR HAPPINESS IS UR OWN RESPONSIBILITY.

[@MsCheck9]

Awesome Advt, just Loved it... at a stage in life where you need work life balance, people start judging just because u r a woman, and purposely put u in situations that will ensure u cant manage the 2, how do u go for a sonography at 11 pm at nite, if u r working in office till 10:30 some considerations from managers at this stage in life will ensure more loyal and productive employees forever....

[@akshayd211]

Stunning video and beautiful Radhika. :) Lovely. a lesson for all the career centric women our there.

[@Redvelvet293]

Beautifu ad ! The awareness and message this advert is trying to spread is remarkable and highly commendable ! The number of dislikes this has gotten is super disappointing though. Hope people try to step out of their narrow mindset and try to see the message this video is trying to spread and not just bash it. But what can you do. Anyway, great video, keep it up Anouk !

[@anonymousone6940]

wow... Radhika is truly amazing... loved it

[@madhushree3996]

I'm an architect myself. It's a part of my job to visit sites which have rough terrain and harsh climate. I would definitely not want to keep doing the same in my last few weeks of pregnancy and a couple months postpartum. I don't see anything wrong in taking it a little slow or giving this responsibility to someone else for a while if it's going to affect my work. What I don't like here is just the attitude of the senior lady about pregnancy.. asking to hide a bump. Other than that it's fine

[@mousumipradhan4567]

Radhika Apte is bold and beautiful as well as elegant and gracious 😍😍

[@agginmariajames]

I really appreciate the content. Women should not be discriminated in there workplace just because she is pregnant. But I have a concern... The video made me feel like it is putting a standard that pregnant women should work hard and choosing to take some time off to take care of herself and her baby is like a weakness, but in reality most pregnant women will want to slowdown a bit by their 3rd trimester and take some time off after delivery to heal her body that went through so much. I am currently pregnant and I am doing my masters thesis but it is not easy. And there is nothing wrong if women like me chose to take a break.

[@lakshmikrithika2521]

Totally right. Radhika Apte saying I can do both being in a very high profile job is a joke. She probably earns shit load so can pay for 10 nannies. What will a starting software employee earn? When will she cook or clean or wash or play and do office work! I keep saying again and again. It's ok to choose one and it should be accpeted by the society.

[@samrinimam445]

what this video is trying to mean is that how can a promotion be stopped for a woman or entire project be given to some one else when the woman has worked on it right from the start? she should be given appropriate reqards/promotion based on that on not becos she is pregnant. I had a collegue of mine qho had worked on a project for 3 years and when it was her time of promotion she was delivering a baby and had to take maternity leave of 8 months or so..so they stopped her promotion? how is that fair? she has worked on it for the past 3 years and just bcz she is delivering a baby how can she be deprived of her promotion?

[@lakshmikrithika2521]

Very wrong on the company's part

[@shwetaambawanekar8246]

Confident beautiful bold independent, love it

[@preranas3131]

i love the video.... got motivated seeing this

[@vijayk1167]

Instead making some negative comments try to observe the theme and concept of the clip. All other doubts are irrelevant....just make it clear any woman can make it at any level even though out her pregnancy and delivery of the child cannot be a big barrier in her career forth front. This is today's woman.

[@JaihindhReddy]

+Vijay K Negative comments are not bad. Hate speech is bad. Criticism is a good thing. Discussion of the video is the sole purpose of the comments section. It would be meaningless if people only wrote positive comments.

[@malleshkale3772]

Vijay K lol 6

[@lakshmikrithika2521]

Let's be real vijay. No some women cannot juggle both. Delivery and later months of pregnancy are very physically daunting for a woman. She need not balance both. People should understand this. So should companies. They didn't drop from the sky. Their mothers birthed them. By saying you can do both, you are increasing expectations of a woman who is already tired just by taking care of the baby. And in the course those women who chose only one are made a mockery of or left behind. Women do t have to do both and it should be acceptable.

[@vijayk1167]

@@lakshmikrithika2521 Hey, try to understand what I meant in my comment. I am not saying all women are doing or have to do. That's not what I am saying here. And neither increasing expectations of women. It all depends upon individual decisions. What I am trying to say is, women are not less than men and that's what is important. You are commenting on me as such I am making statement women should work on both the front. Being a woman you can easily understand what problems women face during pregnancy. So it's an individual choice whether to continue work or not. Her any decision is welcome in any situation.

[@rinanaik7660]

Radhika is so powerful in her acting and highly talented. So why she so underrated ? Is nepo kids taking the places of talented people

[@harishgunda5151]

Thanks to this ad, from now the companies will not give maternity leave to women and say you can handle 'both'.

[@lakshmikrithika2521]

Seriously man. Handle both how? Easy for Radhika Apte to say I can manage both with a dozen of helpers. I hv one who does jhadu pocha. Sometimes it's months before I can even wax my legs or lips

[@ARTEllipsepaintings]

Great!! Had... now my own office

[@nilanjanadeb1502]

Well being pregnant is not easy ..I am lathergic and nauseated half the time of the day..need to often take leaves..there is nothing wrong in taking a step back or a break if needed..career won't go anywhere and can always be resumed..its always good to be light headed

[@arminkardar1175]

Really very nice add. It has a perfect title. Pregnancy doesn't mean the end of career.

[@hemchandy]

Just cause a woman is pregnant, new mum or has young kids, she is often judged as being inefficient at work. The 3 or 6 or 8 months or one year break is more for the baby than for the mum. And it's the mum's choice to take how much ever she wants. Holding back a promotion, judging her capabilities after being pregnant or a mum is highly inconsiderate of any management. The first half is the life of most pregnant women and new mums in India. This has nothing to do with equality with men, so men please don't flatter yourself too much.

[@oiseemandal4991]

hemchandy just right

[@lakshmikrithika2521]

Absolutely right

[@dshailaja9245]

She is very dynamic

[@samarpitadas2546]

Lovely!

[@manmohanjakhmola4393]

hi

[@asthaupadhyaya1909]

Shehnaaz Patel is an ace actress.....and CRIMINALLY UNDERATED

[@vandanaramnani9303]

Very nice..... beyond words

[@anjalis23]

very nyc video.... i like it.. bold is beautiful..

[@malleshkale3772]

devarkshyanjali srivastava g

[@renuka2740]

Wonderful loved it

[@lifesymphony2024]

Yes. Beauty with boldness.

[@alibaig1021]

WOW, WOW, WOW.... SUPERB....

[@vidyasaraswathi4551]

My favt video ever when she say "had" super

[@bharadwajapenumaka]

Mixed opinions exists. Good work.

[@vanmathivanmathi8424]

It's really awesome. Great

[@jeetugoswami6135]

Nice performance by both woman. I love the both women

[@asheditz27]

Bold is Beautiful ❤

[@preetipinto9949]

I had to quit my job coz of my pregnancy..I felt so disgusted when I had to 8 years ago during my pregnancy, the company which is like a corporate office had such mentality hr working, after that I have never worked again anywhere, I have lost interest coz women no matter what they do, when it comes to pregnancy we are made to feel as if we are handicapped and won't able to manage.

[@kkk99381]

Same here dear. I'm crying uncontrollably. Finally I have put down papers yesterday.

[@barrymathew5517]

Please remember ,the driver is a human being not a robot,be polite and show some class instead of shouting out orders to them.

[@rayntyron7521]

+BARRY MATHEW what is your nationality?

[@val-schaeffer1117]

So you can divert into "pot calls the kettle black" argument... Anyone from Tokyo to Timbuktu can comment here... Address the argument, not the right to have the argument.

[@goralprajapati2033]

bhajar

[@monikasingh6946]

Val-schaeffer tjbfhnbhonvhjbfy uuujj

[@tenzinnyendak8343]

BARRY MATHEW she said Bhaiya (brother) and please, between while taking to him.

[@ruliaafroz3564]

That's called bold......superb.....

[@malem07ahans59]

Very nice👍

[@priyankar2140]

Superb boldness love it

[@priyankarao2439]

It's important to bring the change in the way of thinking.. surprisingly the worst behaviour comes from a woman who herself would have been in this situation.. time to rethink about the way we treat pregnant women.. pregnant women are not handicapped.. they can do all the work..

[@payaldas4975]

I love her❤

[@ArunKumar-ee5en]

What's the name of the song at the end?

[@anujsharma3656]

Message somehow supports working long hours, which show it acceptable to work long hours have no work life balance. Laws exist to protect the people but it seems laws are just laws. Someone will say it reality that long work hour exist ,then why not create the documentary about long work hours, long travel time to work. Some India has picked up democracy , legal system , financial system from west but has used it to exploit people to work long hours . Whereas European are even considering that travel to work should also be considered as work hour

[@sowmyaramanan4584]

Without a doubt Women r completely capable of taking care of kids n career, just like any man can. But it's always a tough choice. As a mother if u choose to dedicate 8 hours of day to your work then it means 8 hours of not being around the child, irrespective of who else is taking care of the child or how well being taken care off.

[@akoparnab5223]

really a very inspiring one...

[@sshaikh8104]

Getting married, pregnancy period all are normal and natural society need to except it.

[@madhujitbhattacharjee1087]

Not so confused after watching this video. But after reading the comments, definitely confused.

[@muggle3]

wow her confidence

[@samaraAbhimani7840]

And the most annoying question during the interview when they ask is and to make it worse this question was asked to me by a lady who was taking my techno-managerial round. "are you married or are you having kids"

[@attitudego]

This ad is confusing. So is maternity leave a bad thing? Should projects be assigned when a woman has just delivered a baby? Arent we supposed to be more sensitive to the needs of a pregnant woman? Isnt this what everyone has been fighting for - not treat pregnancy as a business loss? [Not being open with employees and not giving deserving promotions is more due to a shitty company culture than gender discrimination]. Also, is she going to start a new venture when she has a 1 month old child? What about her health, also what about the child? Isnt this making motherhood insignificant? Shouldn't we be aiming for more flexibility? This seems intent on grabbing eyeballs by latching onto controversial topics, like most other mytra ads. It supports feminism on the surface but quite not rational if you probe a bit further

[@blissfullsoul7180]

Wow mind blowing ending 🤩🤩🤩

[@ayanpal1]

This is a beautiful film! Well done team!

[@NaveenKumar-xe9ts]

good concept ..I really appreciate it!!

[@lavanya398]

super

[@rajeshdoshi8254]

Kuch zyada hi short tha but strong enough to make impact..

[@sujataugile2288]

Best ad 🤗

[@aditia.2706]

Women can actually work effective for more than half of their pregnancy. They can handle mild stress and moderate movement. With precautions and a safe environment everything can be done. The only problem arises during the last few months because of the big belly, but women can still work taking precautions and being health conscious. I understand some people want good for the mom and baby, but depriving a person from something they are passionate about will give them unnecessary negativeness rather than relieving them.

[@darkemperor9766]

# BOLD IS BEAUTIFUL. Unless & Until We ourselves won't stop ourselves from executing the stupid Stereotypes. Radhika Apte, ma'am is one of the Boldest Actor in our Nation. # HAPPY WOMEN'S DAY.

[@Aarambhian-1rank]

Nailed it

[@nethravathith5318]

wow really super

[@jaggubadman65]

I don't quite agree here coz it's not menstruation which is compulsory but pregnancy which is completely by one's choice. And it would be very ridiculous of a corporate to expect a pregnant women or a man whose wife is pregnant to work bcoz that's what humanity says. As mentioned, pregnancy is a choice, a couple must be allowed to have 6 months leave for once in a lifetime in name of having a child.

[@saswatichakraborty9290]

I want to buy this jacket...please tell me the brand name Myntra

[@preethalakshmi6577]

Fantastic..!

[@DeepaGeorge]

Loved it!

[@sharminsutaria8133]

Love the ad

[@nam151986]

Almost my story..so touched

[@deepalipadman9234]

Best video

[@zainnafe]

wow..its more than an Ad..

[@ruchisinghparihar2290]

Love it

[@ideaenter8525]

Ufff...The nice one.... Beautiful just

[@shivamppm]

uff these long comments ... we get it ok just stop writing novel here

[@neelj5155]

Yup.... Just like saitama from " one Punch Man " says -- finish it within 20 words or less ...

[@shivamppm]

+neel j yeah

[@ayushi1051]

People are presenting their opinion. You have a problem with that?

[@rinkyghosh4108]

Loved it really nice

[@easykitchentipsforu]

Really luv it

[@maimoonasattar5]

movies watch name is tell please?

[@sylvester2050]

If she would have got the promotion here than what she was going to do with her new office ?

[@utkarshed]

+sylvester2050 But of course she commissioned the new office after she found out she wasn't getting promoted. The boss didn't tell her, but she already knew.

[@cloweeist]

true!

[@ChiragMM]

+sylvester2050 She would have expected What is going to happen next If you are working in Corporate and have little experience You know what is going around you especially at Management level I suppose

[@madhuridas1501]

she decided to leave so she took new step this is because girls never stay in a place were they are not respected as a WOMEN, GIRL etc

[@sylvester2050]

+sylvester2050 Some so called feminist losing their minds for equal rights. first stop begging for the reservations for women. Reservations have already destroyed our country and rights can never be given you can only take it.

[@erampathan7559]

Have , had such a moment

[@kiranroy2063]

anouk dresses are really good

[@isratmaahi5261]

great job

[@anju-gr6qp]

"Had".🤩

[@poojajadhav9690]

Exactly

[@eesha8886]

I was thinking where the woman was from then I remembered that she was in Life ho Toh aasi

[@1neetu]

She should take all the clients along too

[@chaitanyavemulakonda2407]

Yeah... they can’t recognise now.. and handover results of your hardwork to someone else and again say you are the best.. please don’t leave Understand the difference... recognition is what makes a difference.. not judging by pregnancy or physical appearance