iPhone 15 and Planned Obsolescence

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Out of the 200 million phones Apple shipped in 2020, 80% of them were sold to upgraders and not first-time buyers. And this isn't unique to Apple. In fact, it’s the reigning economic model used by most successful companies. Instead of attracting new customers, these companies focus on making sure that the people that already love their brand always have a reason to keep coming back. But how do they do that? Sure, brand loyalty is one thing, but how do they keep us upgrading so regularly?
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[@ApertureThinking]

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[@shanmukh747]

Hey Mike, that's a cool video. A mere suggestion - can you put the names of the soundtracks (literally all of them) you use in your videos in the description ? Also, I have a few suggestions for the topics you take for your upcoming videos. I hope you'd be open to them. 1. SUPERHEROES, why we love them, the science, mythology and philosophy behind them. 2. CLONING: Human Cloning, it's applications, it's dangers, it's misusage, ethical considerations, Political interests, National security and so on. 3. Any concepts of PSEUDOSCIENCE, FANTASY. Do take the philosophical approach, but also more scientific approach. It would really help with my research. Need a comprehensive view on the topics. I hope you'd consider them. I'd like to learn them from your Videography.

[@shanmukh747]

Sorry Mike, I didn't see that you've previously responded to this comment in one of your last videos. I've just noticed them. I'm glad that you found my suggestions interesting. Thank you.!

[@adamkrupa1039]

Hi, if I were you I would look more into Masterworks, just saying as someone that knows the market.

[@kyonblack7901]

I personally find ads for investment platforms quite inappropriate for educational content. Also moving the ad spot from the end to the middle might increase reach and impressions, but it ruins the viewing experience everyone is used to get from Aperture. Maybe try moving it to the start at least? Or do something like "this video is sponsored by X, more details at the end of the video", and keep the actual video intact without ad breaks.

[@justliketh1s]

I guess even Aperture is on the apple hate train. He needed to highlight iphone 14 in the title instead of just "Planned Obsolescence" even though he mentioned lots of product. More clicks, i guess.

[@reizu886]

That message at the end was great. I hope people realize that they don't need to keep upgrading their stuff if it's still working properly just because they feel that it's old.

[@adityakulkarni9455]

Planned obsolescence makes sure you just can't keep using it after a certain time because like he said the devices have been strategically planned to becomes useless after that time

[@alpha13sierra]

Jayztwocents, a popular techtuber, once said: “Just because there’s a new graphics card that can render your games faster, doesn’t mean that your current GPU will be worse. It will render your games just as before.”

[@JTstuff1]

Not to brag or anything but I'm still rocking my Samsung note 8 almost 5 years old, and it works fine

[@mhlengindlovu8450]

@@JTstuff1 iPhone 6s user. A phone from 2015.

[@tomppeli.]

Putting that into perspective with the launch of the RTX 4000-series. One's old 970 or 1060 is still producing an image after the new and shiny GPU's been announced. If they're happy with it, there really shouldn't be a need to upgrade.

[@ReassuringSmile]

In the 1920s, the American car industry added the "year" to the car, saying the year in the year and owning an old one sounds old, this is called Perceived Obsolescence. GM got the Americans thinking it's impossible for cars to be driven more than 50,000 miles. The Japanese car manufacturers broke that rule and their cars ran through 100,000 and more. This is why people the notion of Japanese cars being reliable. Japanese do not do planned obsolescence.

[@geckomkii3916]

Older Japanese cars yeah, but nowadays they're just as bad. It's actually a joke looking at the quality of these newer car parts, I'm a mechanic and the one question I always ask myself is "how do they get away with this?" The other week I fitted 2 injector seals on a volvo and whilst doing this a leak off pipe broke, anyway I called Volvo and they wanted over £40 for the one leak off pipe fitting. I then called Citroen (the people who made that specific engine) and they charged less than £20 for not just 1 fitting, but all 4 including the rubber hoses joining them. I love my job but seeing corporate greed first hand is really killing if for me, ignorance is bliss they say

[@dragster9070]

Thats funny, because in Japan you can't drive around in a car over 20 years old, they had to recall the 1994 Camry I think it was, because it was too reliable and lasted too long.

[@Ohiostategenerationx]

My cavalier has 216k miles on it. It's on it's last leg but since I only paid $575 for it and did doordash over 4 years I got my monies worth many times over.

[@hufficag]

@@geckomkii3916 Which car model would allow us to bypass this and keep the same car for life? A Honda Fit? Or Toyota Corolla? Or Prius? Or a Mazda Miata?

[@geckomkii3916]

@@hufficag I wish I could answer that but I can't I'm afraid. personally I buy cars that I know that are easy to work on with cheap parts. I do this because when it comes to something breaking I know it won't cost me much time or money to fix.

[@leukota]

When my father taught me about planned obsolescence in my early childhood, I have gone out of my way, above and beyond to afford high-quality stuff. The only thing I really replace these days is stuff between me and the ground like tires, shoes, carpeting, beds, etc. Technology will always advance, and old technology will always become obsolete, but speeding up obsolescence in an already accelerated field is just slimy.

[@kenneth_romero]

wish more people had this mentality. you pay for what you get, might as well pay 50-75% more for a higher quality thing than paying twice the amount because your old thing broke. my father was a cheapskate so i learned from him what not to cheap out on by watching his mistakes.

[@MebiManga]

@@kenneth_romero The funny thing is, from my experience, nowadays it's easy to be tricked by advertising and pricing into thinking expensive = good quality. I have had my fair share of expensive goods break down or spoil earlier/more easily than expected. On the other hand, some cheap products I got can last really well, even if their quality isn't the best (but hey if it works as intended I'm not complaining).

[@leukota]

@@MebiManga research

[@leukota]

@@MebiManga cheap sunglasses last indefinitely, I’ll have to agree on certain exceptions

[@rafsandomierz5313]

@@leukota Well the expensive = better quality mentality rised because huge amount of scammers were making pretty low quality products for low prices or sometimes even for free since there wasn't an fine for giving someone an thing of low quality for free or for low price, thus corps that were selling higher quality stuff with bigger prices were more trusted.

[@indeed_iditor]

"Is there any 'need' to upgrade?" This is the question we should always ask while being on the consumer side. It's the best way to make yourself economically wise. Sacrificing some little features won't affect you more than spending a few thousand dollars on a similar thing. Great video sir! As a tech enthusiast I suggest most people to stick to their devices until in need. Pollution is the real problem for humanity don't ignore it.

[@StaticCollapse]

If updates are forced upon us, then there's no point. That kind of system itself is the issue.

[@LaoKast21]

Greed is the real problem to humanity

[@indeed_iditor]

@@singlepixelgames2740 poocha kisne?🗿

[@mroutcast8515]

I'm using mid-range phone from 2019 and not even thinking to change it anytime soon (it's not psychically worn out, battery holds like new) because for what? A lightly faster CPU that is of no benefit for me? A slightly better camera when I'm no social media victim? All I need is to make calls, and occasionally check something on internet when I'm in town and maybe google maps navigation from time to time. Getting new phone would not benefit me in any way, so why waste totally fine device??? E-waste is already massive issue and since it doesn't pay off to recycle any of this (it's just too costly), people changing totally fine electronics just because trends oh having something latest do nothing but pollute our planet - and ofc corps don't give fuck, all they care is how to top revenue from last year.

[@agenericboringhomosapien8108]

@@singlepixelgames2740 lol

[@pokefreak2112]

IMO the worst kind of planned obsolescence is through software. Most smartphones could be perfectly functional but they keep pushing out buggy/malicious updates until your phone is all but bricked. The pc industry doesn't have this problem.

[@markthegamedriver]

I don’t update my iPhone still using xsmax with iOS 14.1 is not necessary performance is still top notch

[@mistertestsubject]

Yet.

[@b-lotus5145]

@@mistertestsubject Laughs in linux and open-source software

[@GraveUypo]

this is why phones should be forced to ship with unlocked bootloaders from factory. is your shitty stock OS become even shittier? scrap it and install some community linux distro for phones, that would probably exist and be better than ios or android.

[@notlNSIGHT]

More advanced features need more processing power. Simple.

[@AFTERSHOCK-bh7hh]

After Apple admitted to it, they said it was due to battery degradation. And soon after added the "battery health" indicator within settings.

[@lars1588]

But they could just put better batteries in their phones from the get-go. (And also make them easy to service) EDIT: After a surprising amount of replies, I might as well clarify that I know lithium-ion battery technology has its limits. Nonetheless, I was kindly made aware of the strain the processor puts on the battery, which I did not consider in the first place. Regardless, I still feel that batteries should be easier to replace in iPhones.

[@fearless4666]

@@lars1588 it would not give them the same money that people pays for iphones every year

[@tehemister042]

@@lars1588 ah yes update a phone physically from 2015 in 2020 or whenever that problem happened 💀💀💀💀💀 idiots everywhere

[@SonicVelocity_]

​​@@lars1588 lithium ion batteries degrade over time due to charging cycles and it is inevitable, unless we find anothrer magic element instead of lithium ion, this will be the way batteries are made and you just have to deal with it

[@commentwar4802]

@@lars1588 You can't just say "put better batteries" and expect the same thing not to happen. Your battery will still degrade, It is impossible to avoid your battery degrading over time.

[@lemmetellyousomething679]

It's been 4 years I'm holding on to same phone and my friends has changed dozens of models and they criticize me for having old model. All i ask to them is what do you do on your phone and their answer is " make calls, watch KZbin, and browsing" then i say " i do all that on my old model phone with no problems" The biggest draw back of this system is that the new technology would take years to come to us, when it can happen in no time without this system

[@johnsherfey3675]

The one thing I did like about computers was the idea of upgrading a single part of something. If I wanted a better CPU, I could just get one, if I wanted more ram I could just buy it. Apply this to stuff like light bulbs, instead of throwing out the whole bulb make it possible for us just to replace and buy filaments. Or for a phone just have us be able to take it apart and redo the internals like a computer. And for clothes make re-dye shops and have fabric that we can have added and removed from existing clothes. Modularity is great for this purpose.

[@firalia]

I don't like upgrading my phone that often anyway, it's such a pain in the ass lmao. It's also way more fun when you go to buy a phone after 3-4 years once the old one is worn out, and the new one is nice and fast with a ton of new features! Much more satisfying than a few features added frequently.

[@xdrazormon454]

That's exactly why I like to get the 2 year old models that are old tech but cheapest brand new to buy

[@Shane39]

I know im not the only one who looks for longevity on most things, like earphones, phones, clothes, sport equipment (football). With fast fashion, nature is gonna play a fast fashion on us pretty soon

[@ajk9420]

2:40 that explains a lot to me. They always keep a new feature or something hidden or not improve the phone too much as it might hurt their sales in the long run

[@sagesolomon8070]

Yup

[@raxn2673]

"How do they keep us upgrading so regularly?" Me, with an iPhone 7: Yes, yes

[@TheTrueXaver]

ay, i'm at 6s and NOT ready to ditch my headphone jack

[@splintmeow4723]

@@TheTrueXaver hear hear!

[@thealmightycrisprat]

@@TheTrueXaver i had one but i lost it after it fell out of my pocket. now i have an iphone 7, which i originally thought would last longer than 6s as its a year newer but apple was like fuck that lets make them both obsolete the same year i probably sound like those weird five year olds dont i

[@2sourcerer]

@@TheTrueXaver Same here with an iPhone 6s. I think I'll be upgrading for the phone camera next year. I'd miss not having the head phone jack.

[@TheTrueXaver]

@@2sourcerer i simply can't deal with it, i'll probably switch to android if they've got them

[@subham_garg]

Thank you Aperture for bringing this video in today's planned obsolescence and consumerism world. It's so so important that we realize this and start acting upon it.

[@Thanos-hp1mw]

He literally ripped off of Veritasium's video and added a few philosophical quotes that's all.

[@topethermohenes7658]

But if planned obsolescence didn't exist, we would still be stuck on that same light bulb from 1920s, havent you thought about that?

[@subham_garg]

I think if planned obsolescence didn't exist, we would only upgrade when they'd genuinely be the need to upgrade and not be stuck in this viscious cycle of hoarding things without actually having the need to do so ,eventually contributing to a healthier planet and wiser mindset.

[@topethermohenes7658]

@@subham_garg nope, we couldn't upgrade because the companies that woudve bought us these modern things would not have existed. There would also be almost no competition meaning our tech woudve stagnated. And everything would be 10x more expensive as we woudnt have advance fabrications to make those gadgets. Buy hey at least you woud have more money right? Wrong, we woudve been as poor as people in the 1920s because there woudve been fewer industries to give people jobs. Planned obsolescence is bad but don't ever forget that it's what brought us to where we are now.

[@subham_garg]

I think if the obsolescence wasn't planned, the light bulb which works for about 1 year now, would have worked for maybe about 5 years, that's all, not necessarily making progress stagnant. All these companies have done, is reduced the life of the products knowingly. Products were never immortal. There'd still be the room for progress and upgrades. Sure, the pace of the progress would be slow as compared to what it is now, but do we really need this pace is the question. There would be need for progress and then the progress would happen, not the other way around.

[@titan_o7]

I had my iPhone 10 since it came out in 2017 and only recently replaced it 2 months ago only because the charging port no longer worked. I also had the same pair of Vans shoes for over 7 years and recently replaced those because the soles were worn through. If you want to stop spending so much on stuff all the time, get clothes and items that are _made to last._ Don't just go out and buy any cheap pair of shoes, take the time to find a pair that are made with quality materials by a company that purposefully makes them to last you a while. Yes, it may cost a little extra, but that's _much_ better than having to replace it every year. Find what items work best for you, and stick with them until they are worn out.

[@lachlann4335]

Finally someone else gets. I bought a pair of shoes that were a bit pricey, but they’re 3 years old and still going strong. Last way longer than a pair of cheap shoes that wear out after 6 months. Of course, don’t go over the top with price, but just settle for better quality that’ll last. Also maintain and clean them so they last even longer.

[@ss_avsmt]

The products are no longer made with the intention to last. You've missed the point. The high quality iphone 10 you owned is an avalanche of the minor upgrades over the years. I have owned 3 smartphones in the past decade. All 200$ or less. They last 3 years and then they become obsolete. How can you be satisfied with an iphone lasting 5 years? The price should warrant much more. Your phone became obsolete. Apple knew it and you should know it too. No offense though.

[@titan_o7]

@@ss_avsmt I appreciate your opinion and I welcome a respectful discussion. That being said, the reason I can be content with a phone that cost me above $500 lasting 5 years is because I constantly witness people buying new and overpriced things as soon as they see a colorful ad for it. I am well aware of how it became obsolete. Honestly, I’m content with how much use I got out of it and how long it lasted considering the world’s standards nowadays. I spend my money on simple things that I know I will get their use out of, even if they are not the “best or newest,” unlike so many other people I see around me.

[@IFTEKHARARSHEDCHOWDHURY]

i think it depends on our individual choices. as an example i like the feeling of buying new things so always buy something cheap that wouldnt last long. and because of this i can try out different types of clothing. shoes etc. but i agree abt the mobiles because they (high end ones) r very pricy and dont last long

[@ImplyDoods]

sad to because a charging port is one of the easist parts to replace if apple wasnt so stingy about it literally costs like 2-4 dollars to buy one of those and solder it on but apples software will brick your phone if you repair it with non aproved parts and you just so happen to not be able to buy the aproved ones

[@AQDuck]

What especially infuriates me with Android is that even if you take very good care of the physical device, the OS will stop being updated after just 1-3 years, with the last update completely trashing the performance. You can get custom roms like Lineage, but then you're at the mercy of a small community of maintainers and hope that Google doesn't make it more difficult to get "Google approved" apps to work on non-Google Android.

[@deepfakestudio7776]

you can still use a phone without the latest OS . No need for OS upgrade !! They trick you to think you need it but you don't

[@AQDuck]

@@deepfakestudio7776 Nope. Certain kind of apps like ID, banking, streaming, etc. apps will stop working usually within a couple years of the final OS update and one year of no security updates.

[@tacticalidiot175]

@Hatrask samsung doesn't work that way. It literally forces you to update and if you don't the phone shuts off. I wish I could have kept android 8 but android 14 or whatever tf this thing uses now is total trash.

[@monkey.moments8272]

@Hatrask samsungs great until you have to replace hardware, then they pull even worse shit than apple

[@BritishSoundboardPranks]

@Hatrask Definitely not the case with Apple phones. I have an Iphone 6 secondary phone which no longer supports some basic apps like food delivery and some banking. The app says you must update to the latest version to continue use, with those latest versions having a minimum IOS requirement that the phone can't support (because it's too old). Once this happens, you simply can't use the app anymore. Recently more and more apps have been dropping off, at rapid pace and it feels intentional. As the video mentions, they're clearly trying to make that 8 year old model obselete and will move on to the next one afterwards.

[@cescp]

Thank you for these videos!

[@onurardabayram9180]

iPhone 14 is basically iPhone 13 but more expensive

[@yfcbvvef7886]

Its almost every iPhone

[@chloeprice9544]

It’s the same price as last years 13 lol pros only have the upgrades

[@bibasik7]

It's the exact same price as the iPhone 13 was, they just made the iPhone 13 cheaper after releasing the iPhone 14.

[@MCAlexisYT]

And it's now part Android phone (the base iPhone 14 now opens from the back... for whatever reason)

[@mikelisteral7863]

anyone who does not own iphone 14 is a traitor, and shall be punished

[@DrRussell]

We are being played. Thank you for waking us up.

[@sagesolomon8070]

Thought it was obvious

[@DrRussell]

@@sagesolomon8070 I’m naïve brother

[@blackmuffin8287]

You made really good points which I already knew and I'm still fascinated by how big companies try to give a reason why they don't ship chargers in the box by stating that it's good for the environment and everyone has a charger, this feel more like planned obsolescence if I don't have a charger then the packaging for the charger is technically waste unlike being sold with the phone. Everybody makes excuses just to make they're customer spend more than they should.

[@ApertureThinking]

Thank you for sharing your thoughts on the topic.

[@8201maverick1]

Very eye opening video!! "Often just upgrade because thats what we have become acustomed to !!

[@shanebruce3997]

I appreciate your values - which is why I am a subscriber. I always enjoy your video essays. I hope your generation does figure out a way to guide us out of built in obsolescence.

[@NathanTamaja]

Perfection

[@ApertureThinking]

Thank you for your support!

[@jay83cad]

Man, I love / appreciate ur videos

[@HVDynamo]

I like to get the most I can reasonably get out of devices I buy too. I kept my iPhone 6S until the iPhone 12 came out. I'm still using the iPhone 12 and plan to keep it for 3 or more years yet before I consider upgrading again. I'm also typing this from my mid 2012 Macbook Pro, a 10 year old machine that still runs amazingly well today. I'm considering upgrading the laptop soon, but honestly even now I still don't really need to. It handles everything I need in a laptop sufficiently well still.

[@BigZoe99]

They've been doing this for years. They previously denied it but then it eventually came out and they had no choice but to make up some bs reason for doing it

[@MJ1]

You're completely wrong. Apple has been sued multiple times in court and the judge found the "planned obsolescence" was bogus. Apple has actually extended the usefulness of phones in regards to loading new operating systems. It was be very easy to prove planned obsolescence. Don't believe everything you read.

[@goshbaby8531]

Thats how yk its evil bc they gotta make excuses and cant rlly accept the truth

[@DhruvPatel-zg1zs]

But consumerism also make people sad and lonely and depressed. Because someone can't buy latest things and services other are buying. Society looks down on such people and make them horrible because no other reason than they were just doing different things and not following latest pop trends to buy new things.

[@goshbaby8531]

@@DhruvPatel-zg1zs fax

[@00SNIVY00]

They denied they were intentionally slowing down phones with the updates because the updates aren't designed to slow down your phone for no reason, they wouldn't have to add any more features to do that. The yearly updates will slow down your phone because it's more demanding. The updates are more demanding because they're designed with newer hardware in mind and thus will have more features that the newer hardware takes best advantage of. And the reason that they gave for slowing phones down wasn't "bs" either, batteries will degrade and lose performance, there isn't a way around that. I could explain it in more detail if you're legitimately curious, but it's not just some made up reason.

[@ngoziamirize2915]

You should do a piece on the oceans depth like the mystery of our oceans. I love your works man .

[@sweetmelon3365]

Thanks for the information

[@hazzal0789]

i love these videos

[@shanmukh747]

Hey Mike, that's a cool video. A mere suggestion - can you put the names of the soundtracks (literally all of them) you use in your videos in the description ? Also, I have a few suggestions for the topics you take for your upcoming videos. I hope you'd be open to them. 1. SUPERHEROES, why we love them, the science, mythology and philosophy behind them. 2. CLONING: Human Cloning, it's applications, it's dangers, it's misusage, ethical considerations, Political interests, National security and so on. 3. Any concepts of META PHYSICS, PSEUDOSCIENCE, FANTASY. Do take the philosophical approach, but also more scientific approach. It would really help with my research. Need a comprehensive view on the topics. I hope you'd consider them. I'd like to learn them from your Videography.

[@shanmukh747]

Sorry Mike, I didn't see that you've previously responded to this comment in one of your last videos. I've just noticed them. I'm glad that you found my suggestions interesting. Thank you.!

[@onurardabayram9180]

Im waiting for someone to do “If Iphone 14 ads were honest”

[@huntermac6817]

lol every android commercial tho

[@metrik1b.257]

Lol. ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄ ⅄

[@mahekhubaib]

Many people have done that, search in shorts

[@ambatuBUHSURK]

it has been done a billion times lol

[@Gina-tr9if]

@@huntermac6817 how

[@thatonecrazyscientist614]

got an ad for the iphone 14 literally right after the video ended great timing

[@Krishnendulaha]

Thank you I needed to see it... I was planning on upgrading my still working phone this month on Amazon sale

[@homelackin2234]

Yeah if we stopped upgrading all the time, there would be so many more resources available for us to use and then upgrades would have legitimate reasons to be called upgrades because people won't buy them unless it's astoundingly better

[@StarmenRock]

People associate these rectangles with status now, and you know how dumb crazy people are about status these days.

[@iustin1658]

It's not just upgrading, if someone gets a new phone they could sell it or give it to someone, and at the end of its life it can get recycled, but it doesn't happen

[@topethermohenes7658]

AND we would still be stuck with tech from the 1920s forget about seeing this video on a portable screen, it woudnt have existed at all

[@youtubestudiosucks978]

@@topethermohenes7658 and that's a problem?

[@topethermohenes7658]

@@youtubestudiosucks978 Depends on where you look at it, If it weren't for consumerism, I wonder what our pastime would be? Also yes it would be a problem in my opinion

[@axelescobedo6027]

Thank you for this video Aperture, I like how knowledgeable and well elaborated it is. It changed my perception a bit more

[@hoshikuzuvenus]

Great video! Subscribed.

[@UpgradeNEvolve]

Beautiful and thought provoking analysis 👏👏

[@mikelisteral7863]

anyone who does not own iphone 14 is a traitor, and shall be punished

[@topethermohenes7658]

It also downplay the strides made by these same companies that shaped our current world. We woudve still had 1900s tech if not for consumerism

[@jordanjakisa]

Wow wow wow....not only is this video intelligently researched but also immensely informative in this day and age of big tech 👏👏👏

[@ApertureThinking]

The support is greatly appreciated. Are there some topics you would like to see in a future Aperture episode?

[@Desenrad]

Thanks for bringing up important topics like this. I’d appreciate if you could look into right to repair also. Companies like Apple are trying really hard to stop people from repairing their stuff, and lying when taken to court. Louis Rossmann is a good point of research.

[@robonator2945]

then don't buy them. Hot take I know but maybe if you don't like those practices, don't buy the products. Also fairphone, framework, purism, librem, pinephone, and the entirey of linux. Yes, there are alternatives, stop hiding behind that as an excuse to avoid taking personal accountability for your purchases.

[@iustin1658]

@@robonator2945 framework is really cool but fair phone is really expensive and it doesn't give, its not that great for the price, the idea is cool but the end product isn't that great

[@robonator2945]

@@iustin1658 wow you mean you actually have to weight the features you want in a device prior to purchase and can't get literally every feature you want without compromise?! Jesus it's almost like you have to take personal accountability with your purchases or something!

[@iustin1658]

@@robonator2945 I'm not really sure what you mean but I'm saying how you don't get even close to the features a similar priced phone would give, slow processor, very thick, not that great looking and whatever, phones are small and you can't get a really good one that has idk what repairability. You can't add that stuff in a phone, laptops have a lot more space so that is possible but not in a phone

[@robonator2945]

​@@iustin1658 see previous. If you want certain features, you have to give up other ones. If you want a privacy respecting phone with modular modems and hard cut off switches, you can't have it be thin and sleek. If you care about privacy, you'll give up something to get it, that's what taking agency in your purchases is. You look at what you want, you look at what you don't, and you pick the best option for you. Not everyone wants, needs, or would even benefit from a privacy first device. Those people have every right to not get one, just as you have every right to get one. Failure to take personal accountability for the features you want is how the EU gives itself the shiny new precedent to install police bypass chips in consumer devices because a few apple fanboys couldn't bare having to get an Android if they want USB-C charging. After all, if the EU could mandate hardware for a minor annoyance like needing to have a different cable on-hand, why couldn't they mandate police bypass chips that could SAVE LIVES? I mean we were okay with them doing it to fix a minor annoyance because "APPLE BAD", and letting the police get into your devices could literally save lives, so clearly that's also okay, right? Precedent is the foundation of all government power, and the EU just got a shiny new one because people couldn't take accountability for their purchases.

[@aaroninclub]

Still got my iPad Air 2 from November 2014 when I bought it new.. Still works well!

[@peeckle1657]

Brilliant video

[@salocin9009]

Gotta love how Apple trying to prolong their phones life span by attempting to reduce battery degradation is seen as planned obsolescence. I've used iPhones since the beginning and will upgrade every 4-5 years, haven't had any issues. But there is a problem, its weak minded impulse buyers who can't properly budget thinking they need to upgrade every year. Even in this video the point was made that you shouldn't upgrade every 1-2 years because your phone still works just fine... minutes after stating that phones nowadays are designed to fail after 18 months.

[@slapshotjack9806]

Right? When I upgraded to my iPhone 11 not much has changed in terms of hardware other than processor camera and the sides of the phone and that’s it. my phone works fine and I don’t plan to upgrade until it kicks the bucket

[@OteimPrincewill]

Imagine covering for a billion dollar corporation

[@slapshotjack9806]

@@OteimPrincewill imagine being spoiled

[@OteimPrincewill]

@@slapshotjack9806 not sure how I'll being spoiled

[@slapshotjack9806]

@@OteimPrincewill cause you don’t appreciate what you habe

[@malikamadouseidoumossi7705]

It's always about making you buy the new version, else they won't make money any more.

[@malikamadouseidoumossi7705]

@@bobbysnobbz4427 thanks

[@ripvanced]

well their strategy is exposed ain't it?

[@malikamadouseidoumossi7705]

@@ripvanced definitely

[@ImplyDoods]

well they will make money still dont lie lol they'll just make less money

[@Thanos-hp1mw]

Wow it's almost like no one else watched this video!!

[@elyt]

Yes, mate! Wonderful video. 👏 I wish half the population on Earth will see this video. Because not everyone knows the term "Planned Obsolescence".

[@electricvehiclehead]

Great video!

[@VEE3RDEYE]

i still use an iphone 6S, i have replaced the screen and battery myself every year i've owned it.

[@deckhead33]

I have the same phone too. It’s still a great phone.

[@sackboy5683]

i need to upgrade because from far away people can see me donning the newer models due to the notch placement. oh i also looove the animations on the dynamic island, so bouncy and smooth and super useful! plus, it's something that could save my life if i were lost in the jungle during hiking with no signals. oh and also now it can automatically call for emergency services if i happen to be in a car crash like submerged underwater so at least they got the location of my corpse.

[@elinel0m497]

Thought this was a serious comment for a sec there 🤣

[@nanobyte5567]

It’s amazing how game consoles have not been a victim to planned obsolescence. We get a new generation of consoles about every 7-8 years because of how ridiculous it would be for parents or anyone to put a new one in the living room every year or few years

[@linkpharm8967]

yeah, for the entire video I was just saying "Nope, my Ds still works great"

[@suntzu1409]

Yet.

[@xdrazormon454]

Coming from a 6s Plus I'm glad I upgraded to an iPhone 11 2 years ago back in early 2022, since every 3-4 years seems like a reasonable upgrade to the latest phone

[@MnM008]

"Your scientists were so preoccupied with whether they could, they didn't stop to think if they should.”

[@Baddknewz]

Edison was the first to patent the lightbulb. There were others, (specifically Humphrey Davey) who already created their own versions, prior to Edison’s patents.

[@MrLeafeater]

Your (choice?) of sponsor for a video on this topic makes me giggle and cry at the same time.

[@Barneylmao]

Holy shit that was very well edited. Good Job.

[@DRZADV]

We need to go deeper with this conversation. You've presented the problem but now let's talk about possible solutions, as individuals, societies and business owners. These are important matters.

[@timhorton6888]

The centennial bulb most definitely needs an upgrade, for the fact what we have learned from this Video.

[@danlivas]

Didn't expect a full blown documentary

[@springlizard3487]

Thack you for speaking the truth

[@LettuceJuice]

2:10 The planned obsolescence of lightbulbs has another side though. Yes they do not last as long due to having thinner filaments and yes I’m sure the main driving force behind the design changes were monetarily incentivized, the thinner filaments means that the bulb uses less electricity and produces more light.

[@sbubbytheninth8052]

I remember watching a documentary about this

[@harshamohite1289]

I'm somewhat of an audiophile, I like high quality music. The thing is, good audio is forever. There's people who upgrade headphones frequently, as if sound quality magically improves every year. Thing is, a headset from 3 decades ago capable of near perfectly reproducing the human hearing range is still able to do that today. If a company is marketing new headphones to you every year, you can bet it's some planned obsolescence.

[@emiel333]

Great video.

[@stockstreamtwitch]

Sometimes Planned Obsolescence can crossover even into the investing world. Including art.

[@mikelisteral7863]

anyone who does not own iphone 14 is a traitor, and shall be punished

[@aadarshroy3216]

@@mikelisteral7863 not funny, emoji guy

[@splintmeow4723]

Please elaborate, you have my attention 🥰

[@lilwombat]

i never upgrade anything until it stops working efficiently usually the new features are nice but not nice enough that you need to rush to get it

[@tizurl]

I’m proud to say I don’t upgrade every year or so, only when my current driver can’t handle what I ask it to do anymore. Have the same phone since 2019 and it’ll last me well into 2023 or 2024. Still bad but given they want you to upgrade every 1-2 yrs I’m happy. Clothes I still use some I bought 5yrs ago, if it fits, it’s good for me

[@ucheucheuche]

It's called Fear Of Missing Out, every social species has this function built in.

[@QuentinDamour]

Planned obsolescence shouldn't be payed in fines but in jail time or community service. Imagine all these CEO hands in the dirt for a year, that would humble them !

[@junyaiwase]

either hefty jail time or larger fines

[@nhatminhtranngoc8940]

@@junyaiwase or sending to a country that was heavily affected by climate change

[@maryamace9646]

I always thought the people who buy new i phones every year are idiots.

[@kaktusgoreng]

1:38 Of of the factors (or one of the causes) the lightbulb last a long time is because the fillament are FAR dimmer the the incandescent we know today. Centennial Light is one of them that run till this day with less voltage and severely dim output. Because of that, the bulb made to be run much brighter than before which sacrifices longevity. that is, until halogen

[@KillsAll.]

Excellent video! Coincidentally to update today I had to backup & delete my iPhone which is very depressing.

[@chrisklugh]

Well done, and I really appreciate your ending. PS: Still rocking a Blackberry Q10! :)

[@MusicPlugs]

Here before 100k❤️

[@Sonicthehedgeho4]

I have an old iPhone 6+, it's iOS 12 and it works perfectly. The only bad part about is the battery, which just can be replaced at a repair shop.

[@bryant4422]

You can do it urself buy a kit at eBay with the tools and watch utube

[@lukepost1562]

KZbin unsubscribed me apparently so I'm glad it still recommends your videos to me

[@testingmyaudioaddiction3452]

Here the reality: With stuff like modern electronics, software develops way faster than hardware does. I experience this at my job for the United States Postal Service every day since we updated our scanner’s, which are over 10 years old, software.

[@ceesgamingchannel1742]

A 10 year old computer can run Windows 10, but not Windows 11

[@deviateedits]

Last month, my iphone 6 that I'd had for years began to suddenly start losing its ability to hold battery charge. I'd leave it on charge overnight and it'd be dead within an hour the next day. Other than that, it was a perfect phone for what I used it for. Now I've 'upgraded' out of necessity - but was it really necessary? God damn you, planned obsolescence. Edit: as many have pointed out, this isn't planned obsolescence. Nothing more than the limitations of lithium batteries. I still miss that phone though, it served me well.

[@satrah101]

Hi, done well to get you phone lasting that long, don't think it was planned ob* . Batteries don't last forever.

[@TagetesAlkesta]

That wasn’t technically planned obsolescence, but rather a limitation of lithium battery technology. However, one could argue that Apple not making the battery user replaceable is planned obsolescence, as it’s a part that inevitably WILL fail within 3-5 years.

[@arboghast8505]

IPhone 6 came out almost 8 years ago. It lasted way beyond it should be. It’s not planned obsolete. It’s just that you’re poor.

[@SweatyFeetGirl]

@@arboghast8505 an iphone 6 will still do the tasks of 90% of people just fine. browsing the web, watching yt and browsing social media...

[@relaxedhoneybadger]

@@TagetesAlkesta you need a plastic, removable back for a replaceable battery that can be replaced so the phones quality would be lowered

[@codesur]

Great video! Thank you. At the end you prupose buying high quality products (meaning long lasting in this case) Hence "diversifying the current model". That seems kind shallow. May be it worth a video about alternatives and ideas to counter the model from the provider perspective. Thanks again. Nice job

[@MJT-DA]

As I can tell you as an engineer for Automotive (still learning). There is a bearing calculation My teacher told us about which basically tells you how many cycles a car bearing can do before it fails. It's around 600 *10^6rev which is around 200,000miles for a car that commutes on the highway and what not. Basically you ever wonder why cars fail near the same time? Even Mercedes got rid of their best diesel engine in their wagon since it was too reliable...

[@zerohours.]

Apple has been doing this for so long, taking away features, forcing port standards on us. Sometimes it ushers in something good, sometimes it just restricts you and makes you pay more.

[@EvilBaggOBolts]

starts at 4:30

[@szabolcsfarago9001]

Good video!

[@JustCliff]

I've only had one iphone, the xs max. Bought it in full 8 months after it released. I had two Samsung flagships beforehand and had enough with burn-in and slowdown. I've had no issues with this phone, it still performs well. The only noticeable thing is charging times appear to take longer and there was slowdown after updating to ios16, fixed now. Don't “need” to get a new iPhone. Waiting for next year's pro models to have USB-C. When you wait a few years to upgrade, it's worthwhile feature wise.

[@fertilemaple742]

I knew they we’re slowing down. Old versions of the iPhones. Just to keep the customers coming🤣

[@Dany1239]

We are slowing down, indeed...

[@dunar1005]

They admitted to slowing the ones down with an old battery, to keep the phone still running all day. And shortly after they gave the option to disable it.

[@namechecksout6300]

You are right. This video is incredibly misleading.

[@blanchbacker]

Exactly. Bad KZbinr

[@ceesgamingchannel1742]

But they had to get exposed for it first

[@thomasfholland]

Excellent top class video again as usual!! Really glad you mentioned the centennial lightbulb at the fire station. A few years ago when I found out about planned obsolete it was a real eye opener. Thanks for what you do.

[@beszt95]

This makes me glad I haven't replaced my laptop yet. It's almost 5 years old, works fine but I managed to destroy the sound chip in it a few months ago so I have to use a USB dongle to get sound, and the speakers are useless. That almost got me to replace it, but I figured I don't use it that often and I did buy a dongle for it already. I'm gunna stick it out for at least another couple years because it's plenty fast since I put an SSD in it.

[@ILNSuryaChandra]

I am looking to buy an iPhone 13. What do you say? I am a Xiaomi user btw. 14 series is just looking like a placeholder

[@BManStan1991]

I think youre right. They're probably waiting for the release of their AR headset/glasses to really show up.

[@ImTHECarlos98]

I was pretty disappointed with the iPhone 14 Pro. I was hoping there would’ve been a more significant upgrade from the 13 Pro. I did get the 14, but that’s because I already needed a phone (my last one broke). I would’ve waited another year for the next generation, if I didn’t need a phone right away.

[@Mongalingalong]

Or you can just buy an android 😂 unless you really have a lot of data you can't lose an switching from Apple to android phones is not even bad... Everyone says android is a joke and a symbol for being poor but in reality it's just more practical. They do the same thing for like half or even a third of the price of an iphone

[@ImTHECarlos98]

@@Mongalingalong idk what you’re smoking but any decent android phone will cost you as much. Regardless, I’ve used both. My past phone was an S20. I’m only switching now because it’s more compatible with my new MacBook.

[@Patrikv303]

@@Mongalingalong Well find me an android that does everything a 14 pro does for half or third of the price. Ill wait.

[@Mongalingalong]

@@Patrikv303 literally any recent oppo 😂 minus the cross Apple product features being the only thing these oppo phones lack, well no shit they aren't Apple products... Other than that they do everything apple phones do and sell for only 500-600 bucks

[@hydroxide809]

There's no reason to expect a massive upgrade from the last generation, why are you expecting such? It's a generational upgrade, there are very small differences but in the long term it all builds up - I noticed a very large difference from the X to the 14 Pro and I am satisfied with my product - There's really no reason to be disappointed that you only upgrade 1 generation and expect it to be 10 years in the future.

[@JustAnNPC69]

Since Apple rarely change its product design my XR still looks kinda fresh. As long as the software update keeps coming ill stay with this.

[@KerrieRedgate]

To me, my 2016 iPhone SE is the most beautiful and elegant phone design Apple has ever produced, obviously created by Jony Ive. But around Feb this year, after an update to both my iPhone SE and 9.7” iPad Pro, they began to have battery depletion problems at the same time. They were fine before that.

[@marianougaz1744]

The issue of quantity being valued over quality is actually going to destroy the planet sooner that it needs to be

[@aeropul2627]

I had an iPhone 7 for 6 years and it was solid. Could have kept it going if I replaced the battery but I wanted something new

[@iustin1658]

That phone is still way to good, I also want to change it because I can't use a sim with it, yeah I'm not buying used phones from stupid places

[@me1648]

I only upgrade my phone every 5-6 years just saves so much money and time. My next phone will most likely be iPhone 13 maybe 14 as I got the 11 last year.

[@IlIlIlIlIlIlIllIlIII]

Never felt the need to upgrade an item I own by replacing it. Had the same phone since 2008, and I believe it was made around 2004. Its battery still works just fine, need to charge it every 4 days.

[@kindofanmol]

Glad we have companies like Samsung which push the boundaries of what's achievable on tech. The Flip4 and Fold4 are extremely impressive.

[@yfcbvvef7886]

Dude Samsung like other companies send to users upgrades which make the software slower

[@ia285]

Average consumers can’t afford afford a phone that costs more than 2000 dollars. And let’s not forget how Samsung only till recently barely even gave software updates to their devices. Samsung is just guilty as other corporations that make consumer goods.

[@kindofanmol]

@@ia285 Fun Fact caveman, the Flip4 costs $990

[@ia285]

@@kindofanmol I'd rather be caveman than a simp for a corporation like yourself.

[@reizu886]

i have android so I don't upgrade

[@arsena5209]

It's interesting how compared to Android devices, Apple has managed to create what is essentially a cult which believes they have to upgrade their devices every time a new one comes out. Perhaps it is because Android doesn't belong explicitly to one single company? I even unknowingly showed proof for that - calling it by the name of the company instead of the system. Pretty sure there was a word for that but it currently evades me.

[@Jaysin412]

Same. I've had my galaxy a11 for a while now and I see no need to upgrade anytime soon

[@kevinfry4662]

love the lightbulb being filmed by the sony camara

[@peppek8631]

please put the ads from sponsors on the end of the video im trying to make a fall asleep playlist but i keep getting my vibe crushed by the sponsored segment right when i get in the mood and falling asleep

[@breadman32398]

That ending is idealistic. The company that makes long lasting products won't sell as many, and won't have as much to put into R&D for actually improving the base features. The company that sells mostly cosmetic differences every year will have more capital to put into developing the hard improvements.

[@StaticCollapse]

Exposing the point that the system is ineffecient, and making a great point for public ownership, regulation, control, and oversight. Thank you 💡 lol

[@limbo3545]

Thinking of the current world situation, it might be a smart move to recycle/repair things, but I'm pretty sure we are too early for this mindset right now. Maybe we need the total economical collapse first.

[@breadman32398]

@@StaticCollapse I think that's been tried a few times in the past hundred years. Usually ends with mass starvation. The current system is the most efficient, if eco friendly stuff was more efficient then everyone would already be doing it.

[@vincentcain5880]

@@breadman32398 Companies without any regulation only consider the most profit. If they could sell you last years phone without any new hard improvements and just a cosmetic difference they would. It's idealistic to believe that their profits go into R&D.

[@gcod3d161]

@@breadman32398 if you can’t accept the system is inefficient while staring at one of the biggest problems with it, you’re beyond help. Funny thing is these companies and their executives don’t give a shit about you and would have you in one of their for profit prisons if they could, at least it wouldn’t be mass starvation right 🤣🤣 and you better be thankful for the opportunity! They’re giving you 3 square meals and a job, paradise!

[@kato_dsrdr]

It's because people treat iphones as social status.

[@GamingLiveHDChannelPH]

Cult Status indeed

[@greendude0420]

Mr robot taught be to stay content with my integrated graphics, and wow now the industry is actually making integrated graphics better for people who grew up like me