App Marketing 101: How To Get More Downloads and Installs!

Launching a new app? Learn the app marketing techniques the pros use to drive massive amounts of traffic to their applications. In this video, Mike Sims from ThinkLions explains five app marketing strategies that can help you build brand awareness, strengthen app store conversion, and boost downloads. Learn the app marketing techniques you need to separate yourself from the competition in get in front of potential users today.
Learn more about ThinkLions:
- Website: www.thinklions.com
- Blog: www.thinklions.com/blog
Download our resources:
- Download our FREE Business Plan Template: templates.thinklions.com/busi...
- Download our FREE ebook, "Launch Your Fundable App": ebook.thinklions.com/fundable...
Support the Channel:
Buy Me A Coffee!: www.buymeacoffee.com/thinklions
CHECK OUT OUR MERCH: www.shopthinklions.com
⏰Time Stamps⏰
Intro:
Marketing Prerequisites: 2:09
Technique 1 - Influencers: 3:01
Technique 2 - Content Funnel: 6:00
Technique 3 - Video Strategy: 9:20
Technique 4 - PR: 10:28
Technique 5 - Leverage Customers: 12:38
Bonus Tip: 13:42
📒Sources & Citations📒
1️⃣ Recommendation from Friends: www.ion.co/twitter-has-releas...
2️⃣ Google Ad ROI: www.webfx.com/blog/marketing/...
3️⃣ Television Ad ROI: saylordotorg.github.io/text_l...
4️⃣ Online Consumer Traffic: www.cisco.com/c/en/us/solutio...
5️⃣ Consumer Believe Peers: blog.hubspot.com/blog/tabid/6...

[@gjkooopyyghv]

Great content, learned a lot before my user interview as a brand manager for an app/tech company

[@ThinkLions]

Glad it was helpful!! Best of luck on your interview!! You got this!

[@aneesahxx]

I rarely ever comment on videos but this was great!! So much information to take away. Thank you so much for your help.

[@ThinkLions]

Thanks MJ!! I’m glad it was helpful!

[@derlydayanan7369]

Thank you so much! Such a great help!

[@ThinkLions]

My pleasure! Glad it was helpful!

[@ChuckLeeMBM]

Great video. Very informative!

[@tompilotti3393]

One of the best , info rich videos I've ever seen. EXCELLENT

[@ThinkLions]

Thanks Tom! Glad it was helpful! I hope that you'll stick around and check out our upcoming videos too!

[@jekitasuhiranyawanit2201]

Thank you so much for the tips! ❤

[@ThinkLions]

My pleasure! I hope you'll stick around and check out some of our upcoming videos - a ton of new info coming soon!

[@tammytheijawwife6345]

Great content. Thanks for sharing these great tips

[@ThinkLions]

Thanks Tammy! Hope it was useful and hope you'll stick around to see the content we have coming up!

[@Abibabe26]

MORE content about App marketing please. Thank you!!!

[@ThinkLions]

You got it, coming soon!

[@kaliaz3715]

thank you lots of helpful info!! gotta learn more about this content funnel concept!

[@ThinkLions]

My pleasure! I'm glad the information was helpful. Hoping that you'll stick around and check out some of the info we've got coming up in our next videos!

[@luciefrankova2217]

Couldn't be better timing. Such great tips. Hoping to launch my app in 2x weeks and getting users on is a real fear. Thanks so much!!!

[@ThinkLions]

Awesome, Lucie! Getting users isn't easy, but its definitely possible. Glad you got some value from the video!

[@mariusbogdan1281]

How was the launch?

[@dragxito136]

Any update?

[@branda_uk]

Yes, agree but registering app on app directories can really help like AppsHive they are really good. kzbin.info/door/C_qI82Rh_L3WfusGqoaMFA

[@ThePaulwarner]

Great video- I just released my app, and now every morning I wake up in a cold sweat picturing you waving that finger “you might not get a single download …. EVER” haha

[@ThinkLions]

Hahaha glad you found it helpful! Maybe I should get that on a t-shirt! lol

[@ThePaulwarner]

@@ThinkLions you must !!

[@adakunmichelle151]

😂😂😂I can imagine

[@TopRealtor333]

I’m currently designing and am launching soon. After watching this video I’m currently losing sleep. HOW do I market 😮I’m watching all these marketing videos and confused more than ever …. Help

[@ballerpageofficial2391]

Great content. Launching in a few weeks. 🥳

[@ThinkLions]

Thanks for the comment! Shoot me an email when your app launches - i'd love to check it out. Also, check our newest video "The Ugly Truth About Launching An App Startup" and consider subscribing - we've got some great startup and app-based videos coming soon!

[@idiaz502]

Just Subscribed to your channel. Very nice informative work. I have a mobile game releasing in 2 months. So this helped out a lot. Thank you!

[@ThinkLions]

Thanks Ivan! Glad it was helpful -- there's definitely more on its way, and a ton more info on our blog, if you haven't checked it out!

[@jazilzaim]

Thank you for this informative video! Loved all the info that you gave!

[@ThinkLions]

Thanks Jazil! I'm glad it was helpful for you!

[@Karina_ES_aus]

Thank you!

[@avikapoor2658]

Love it Mike. Very useful. Will use some of these for our GlamourSeat App

[@ThinkLions]

Thanks Avi, can't wait to check out the app!

[@avikapoor2658]

@@ThinkLions you might have to reply on vpn to download it in the US. Will send you the link. Website: www.glamourseat.com

[@Parzival047]

Thank you this is really helpful ⭐

[@ThinkLions]

My pleasure! Glad you found value in the info!

[@KeluargaWFH]

Great advice! Def gonna try all these for my app. New subs here✌️

[@ThinkLions]

Glad it was helpful and super happy to have you as a sub!

[@jorg1piano]

Very nice, great examples as well

[@ThinkLions]

Thanks!! I'm going to check out your channel -- I'm a pianist as well!

[@macmacmac740]

Subscribed and hoping to get similar quality content about app marketing. I, as an app developer know how to build an app. But marketing is a whole other domain for me. Few small apps which I created in the past were massive failures and sometimes I wonder if I had done appropriate marketing for it, may be I could have gotten something from those apps. But with my latest app, I made little investment in Google Adwords just to give it a try and it actually worked. I started to seeing the results the very next day. This was awesome for me because I was very skeptic about marketing apps and was not sure if all this would actually work. Looking forward to learn more about marketing digital products on this channel.

[@ThinkLions]

It's all a learning experience, but one proper step on the marketing side can separate failure from success! Wishing you the best of luck with your new app! Keep following -- more content on the way very soon!

[@romulo_gomes]

Great tips bro! Keep it up

[@ThinkLions]

Thanks Romulo! Hope they were helpful!

[@negarfallah-em2hl]

Amazing!

[@dinerdapps]

Great info👍🏿

[@ThinkLions]

Thanks Di Nerd! Glad it was helpful. Hope you'll subscribe, we've got a ton of content coming soon!

[@clixoapp]

Nice video we are planing to launch our app too

[@TheJustinmulli]

Amazing content. Releasing my app in a couple weeks, and I feel way more equipped to drive user growth in the coming months! Can't believe you don't have more subs - I just subbed!

[@ThinkLions]

Thanks Justus! Glad it was helpful, and glad to have you on board! We definitely have some new content coming soon that I think will be helpful to the app startup community, hopefully we'll get more subs then 😁

[@Fun_Fact_Fiesta]

Any update?

[@mehr8301]

Nicely explanated

[@ThinkLions]

Glad it was helpful!

[@danushdcmedia]

Great content, learned a lot ❤

[@ThinkLions]

Glad it was helpful!! Much more on the way!

[@danushdcmedia]

@@ThinkLions yes sir, i share this content with my marketing team as well ❤️

[@wannabeentrepreneurpodcast298]

Great video

[@ThinkLions]

Thank you!!

[@patriciasintei7798]

Dope content

[@ThinkLions]

Thanks, Patricia! Hope you’ll stick around - there’s a ton more on the way!

[@jt9564]

Hi, love your content bro, quick question I have created an app, the first of its kind, what's the best way to market it, without idea being copied?

[@ThinkLions]

Congrats on creating an app! If you can protect it with some type of IP (patent, etc.) you should look into that. However, most software does not meet the requirements for getting a patent. In that case, you have to just decide to push forward. Entrepreneurs often put too much emphasis on whether someone will copy their idea. It's possible, but competitors with the resources to steal the idea usually won't even know you exist until you are big enough that they feel the threat - and by then you will already have a loyal base of fans, followers, and users. KZbin recognized TikTok was onto something and launched Shorts --- but it hasn't gotten NEARLY the engagement as TikTok.

[@HammadKhanYT]

Top content. Thanks! Seeing the comment below, I have questions for you guys. Do you build your App yourself or you hire a developer. I think hiring a developer is a much productive approach but it does have a lot of its own problems like finding the right talent and being in a buget etc. What are your thoughts on this? I have learned to build App myself but think marketing is more important than building the App itself to succeed. Your thoughts?

[@BerniceTaylorFitness]

Very well explained! My App is available for androids. Do I wait for the Apple approval before marketing? Thank you again for an awesome video. I'm my own influencer so I'll save there. I love my followers on all platforms and they're highly engaged.

[@ThinkLions]

Thanks for watching! IMO, the best thing you can do if you have engaged followers on social is start getting them on your email list. In marketing, an opt-in email list is GOLD. I'd consider setting up a landing page that allows people to sign up for beta, then promote it to your existing audience, and have them sign up. That way, you can nurture them through email while you are awaiting approval!

[@BerniceTaylorFitness]

@@ThinkLions Thank you. I do have an opt-in for emails but I’m finding out that short form video on all platforms helps drive people to whatever I promote more than my email list because of the low open rate. I’m going to be trying texts soon as well because the open rate there is high. ( I used to manage an account and used text messaging for their sales and the response was always good).

[@ThinkLions]

@@BerniceTaylorFitness when you say low open rate, how low is it? Might be a kink in the email strategy, like titles or topics of email, etc. However, if short form videos are working, keep moving with it --- ultimately, marketing is about throwing as much s*** at the wall as possible, seeing what sticks, and maximizing on it!

[@MichaelWilliams-lo3ix]

Awesome

[@ThinkLions]

Thanks Michael! Hope you'll subscribe and stick around as we have many new videos on startup-related topics coming in the next few weeks!

[@ChuckLeeMBM]

Got my 2 sticks and gas!!! Lets get it!!

[@ThinkLions]

LET'S GET IT!

[@idiaz502]

lol... yo i like that saying. Nice.

[@ThinkLions]

WAIT!! Before you launch that app, there are a few things you need to know about app startups. It may not be exactly what you think it is. Here's why you might NOT want to build that app you've been thinking up --> kzbin.info/www/bejne/pZKWopighbCcbbMsi=lv1Suf88bIsEpLWc Marketing an app is important -- but it's more important to actually build something that customers WANT to use, and something that INVESTORS want to invest in, so you can continue scaling your marketing plan. That's why we launched our FREE ebook, "Build Your Fundable App" --- Download your FREE copy here: ebook.thinklions.com/fundable-app-ebook

[@isiakamfugale3621]

Either money or time, Iike it

[@ThinkLions]

Super glad you were able to take something away from the video! Hope you'll subscribe and check out our upcoming videos, too!

[@billyfanuel]

haha love it...you either have time or money..

[@ThinkLions]

Thanks Billy! Hope it was helpful!

[@developmentpersecond4027]

I loved your intro man , lets do this

[@ThinkLions]

Thanks man, let’s get it!!

[@sharoncampbell5734]

Gd info

[@urbanpersevere8849]

How could we work with you?

[@ThinkLions]

Shoot me an email - [e-mail]

[@avikapoor2658]

We are relying on a mix of social media and offline marketing channels

[@ThinkLions]

Tell us more about the offline channels you are implementing?

[@avikapoor2658]

@@ThinkLions we have got our promo materials (posters, danglers and table tops) at partner spas n salons (enabling their existing customers to download the app n book using it in future). Plus we have got these posters pasted behind auto n taxis n in local tea n coffee shops.

[@TecStudyAP]

First increase your subscriber

[@ThinkLions]

??? First increase my subscribers before what exactly?

[@jasonl9266]

Answer Why, if you can't answer then it will fail . The answer to why will solve the problem for alot of users for your app.

[@gaganjakhotiya1644]

Wish you were more to the point!

[@ThinkLions]

So basically, you're saying I talk too much?? 🤣🤣

[@brutalworld-2d-mmorpg]

the video n comments is abt nothing..

[@ThinkLions]

Okay!

[@programmer6978]

Lovely content!!! Gotta subscribe...#Subscriber398

[@ThinkLions]

Woohoo! 398 is the lucky number of the day 😆. Thanks for subscribing and joining us on this journey!