Apple - The Rise and Fall...And Rise Again

Apple has experienced one of the all-time biggest comebacks. Over the last few decades, they have gone from near bankruptcy to one of the biggest companies ever. This video tells the story of Apple while attempting to identify the reasons behind its rise, fall, and rise again.
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Company Declines:
Kmart: • The Decline of Kmart.....
Blockbuster: • The Decline of Blockbu...
RadioShack: • The Decline of RadioSh...
Solo Cups: • The Decline of Solo......
Toys "R" Us: • The Decline of Toys R ...
hhgregg: • The Decline of hhgregg...
Pan Am: • The Decline of Pan Am....
ESPN: • The Decline of ESPN......
Gibson: • The Decline of Gibson....
iHeartMedia: • The Decline of iHeartM...
Bon-Ton: • The Decline of Bon-Ton...
Kodak: • The Decline of Kodak.....
General Electric: • The Decline of General...
Woolworth: • The Decline of Woolwor...
Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
Hostess: • The Decline of Hostess...
Redbox: • The Decline of Redbox....
Nokia: • The Decline of Nokia.....
JCPenney: • The Decline of JCPenne...
Quiznos: • The Decline of Quiznos...
GameStop: • The Decline of GameSto...
NASCAR: • The Decline of NASCAR....
Shopko: • The Decline of Shopko....
MoviePass: • The Decline of MoviePa...
Reebok: • The Decline of Reebok....
The Gap: • The Decline of The Gap...
Pier 1 Imports: • The Decline of Pier 1 ...
Sbarro: • The Decline of Sbarro....
AOL: • The Decline of AOL...W...
Long John Silver's: • The Decline of Long Jo...
Chuck E. Cheese's: • The Decline of Chuck E...
GNC: • The Decline of GNC...W...
Hertz: • The Decline of Hertz.....
Steak 'n Shake: • The Decline of Steak '...
CiCi's Pizza: • The Decline of CiCi's ...
Boston Market: • The Decline of Boston ...
Yahoo: • The Decline of Yahoo!....
Montgomery Ward: • The Decline of Montgom...
Fry's Electronics: • The Decline of Fry's E...
Souplantation: • The Decline of Souplan...
Gateway: • The Decline of Gateway...
BlackBerry: • The Decline of BlackBe...
Sports Authority: • The Decline of Sports ...
Atari: • The Decline of Atari.....
KB Toys: • The Decline of KB Toys...
Pizza Hut: • The Decline of Pizza H...
MGM: • The Decline of MGM...W...
FYE: • The Decline of FYE...W...
HP: • The Decline of HP...Wh...
Forever 21: • The Decline of Forever...
Guitar Center: • The Decline of Guitar ...
WCW: • The Decline of WCW...W...
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[@todaresq]

Sold my $2,000 in Apple stock in 99 for an engagement ring... we split a year later and I didn’t rebuy any Apple stock. It would have been I over $1.5 million today. Oops.

[@ProgressOnly]

Big oof

[@machinesofgod]

Dude, that sucks. I feel your pain. Lesson learned for all young investors out there. Don't sell stock in good companies or crypto for an engagement ring.

[@Kawiboy]

U WON by Splitting a part my Friend. Paid for itself 👊😉

[@cameraman655]

Bought in at $14 a share in ‘97’....still have Apple in my portfolio.

[@chadsworthgigafuck7076]

F

[@enzmondo]

One of the most overlooked changes within Apple after Jobs’ return was hiring Tim Cook as their supply chain manager. Cook crucially adopted the just-in-time inventory management system where Apple DIDN’T keep a large stockpile of their products all in the hope of selling all of the eventually. Apple had such large inventory of their over-diverse product lines. Along with cutting down on products, they also cut down on raw materials. That’s how Tim Cook changed Apple’s supply chain and helped lower costs and expenses. Changes in leadership didn’t only happen at the top but also below with Eddie Cue, Greg Joswiak, Phil Schiller, Jony Ive, Scott Forstall, Tim Cook, Craig Frederighi, and many many more employees who end up becoming key members to the company. Steve really had the eye to spot talent and skill and empower and push their potential.

[@fnjesusfreak]

That eye for talent made up, I think, for gaps in his own talent.

[@thestarseeker8196]

@@fnjesusfreak You gotta have a variety of bones to make up a full skeleton 🩻

[@verttikoo2052]

Even more important was that Cook started to buy production upfront to secure the supplies and to get the newest things from their partners.

[@kingawsume]

What you're referring to in the beginning is "phone phreaking", the process of playing the same tones used by the phone lines to communicate with each other to (usually) gain free calls. The most famous story is that of the whistle in Cap'n Crunch cereal boxes; if one of the tones was held over, it produced the same tone as one that internally signaled that someone had hung up, but without disconnecting the line, thus allowing you to use a dial tone box to make free, although usually the much more expensive long-distance, calls. It's a overlooked part of telecom history because we don't use them any more, and it was a pretty narrow part of the already small hacking culture of the 70s.

[@brianmiller1077]

They even called The Vatican just for giggles.

[@Neuri]

The anarchists cookbook

[@mgabrysSF]

more like a service access tone - but otherwise yes. Some indie payphones (like GTE) did have a software glitch which would hold a line open after the other person hung up. So essentially you'd call a toll free number, not say anything and wait for them to disconnect - which then a dial-tone would re-appear, which meant you were good to call 'anywhere' - for free. No blue boxes required.

[@zackdemundo]

Good ol’ Draper.

[@camerastooge]

Apple's comback is an incredible success story. I hope you do a follow-up detailing the transition from Jobs to Tim Cook. I know Cook gets a lot of flak from certain quarters of the interwebs, but fact is he took the baton from Jobs and ran with it, propelling Apple ever further into the stratosphere. It would have been very, very easy for him to mismanage and destroy the brand.

[@youngboysavage_]

Right 🔥

[@youngboysavage_]

In I think apple comeback story is good I am a fan of Samsung

[@MMMMatt]

Nothing new or truly inventive has come out of Apple since Steve Jobs, and the same previous mistakes mentioned in the video with bloated product lines and lack of direction that sunk Apple the first time are being repeated. Apple has ceased being an innovative company and listening to consumers about their needs. Its all form over function. I would never make the switch over to Apple products today had I not already been using their system. They need new leadership willing to take risks overly quarterly profit, and to design and innovate for the end user again. If they don't...Tim Cook will be the beginning of the end of Apple just like their downturn before.

[@jaylenblount128]

@@MMMMatt AirPods are pretty massive best selling headphones oat

[@jaylenblount128]

@@MMMMatt the new MacBooks and the M1 chips are pretty extraordinary and made A LOT of waves in the tech world

[@avlisk]

In the late 1990's, my investment advisor had me sell all my Apple stock "because they won't be around too much longer", with only about 5% market share. I sold around $12/share. I don't need to say anything more.

[@johnl.7754]

I did it myself bought it because it was trading below cash but sold it later for a small profit not sure which is worse

[@StandTallTx]

I mean, he wasn't wrong. They were doing horrible during the 90's and were seen as a joke. The only reason Apple survived is because they were bailed out by Microsoft of all companies.

[@johnl.7754]

@@StandTallTx Microsoft maybe did it keep a competitor alive for antitrust case.

[@StandTallTx]

@@johnl.7754 Oh most definitely.

[@lesleyhaan116]

@@StandTallTx No microsoft just paid apple so they would stop there lawsuit against Microsoft for copying things from mac os and QuickTime

[@rexpresto]

This was a really great video about an incredible business story. I am a tech industry journalist and have covered Apple since 1997 and I can say that I have never seen any company come anywhere close to what Apple has done, both in terms of turning around and also changing so many industries and how people interact with their products. Two things that I think were worth mentioning...The iPod and the iTunes Music Store. While the iPhone eventually made the iPod obsolete, it was the iPod that really began the turnaround at Apple. There had been other digital music players by the time the iPod came out in October 2001. But the iPod was the first such product to truly take off with the public. And then when Apple got the music companies to come on board and sell their content on iTunes, the iPod exploded. The music industry was never the same. I can remember covering music sales at time when Apple had become the biggest music retailer in the country and didn't have a single piece of physical music in stock. That combination led to the iPhone, the App Store, the iPad and everything else that has made Apple the force that it remains today.

[@ACoolKidsProduction]

Yeah, before iTunes, the music industry was mostly teens pirating music and record companies responding to this by seriously trying to guilt them into going back to driving to the store to buy physical CDs. Weird Al perfectly encapsulated this with his satirical "Don't Download This Song." iTunes saved the industry by showing that there was something better than free: Easy. No fake songs, no terrible recordings made by someone holding a mic to a speaker, no viruses pretending to be songs, and no going to a store and plopping down $15 for the one song and a whole lot of album filler. Just the songs you wanted for a dollar each. "iTunes: The Rise and Fall" would make a great video.

[@sor3999]

Yes, I remembered people saying they wished the iPod could be combined with their cell phone so they didn't have to carry two things. Not sure if that was on the minds at Apple when they made the iPhone, but the demand was clearly there.

[@jeffc1347]

When I first saw Apples new headquarters in Cupertino I thought damn what a huge waste of money, then later realized they have so much cash on hand they could have built that headquarters 2,000 times without even taking out a penny of debt.

[@venkate5hgunda]

That does not negate the fact that it is a waste !!! That money could be well-spent somewhere else, maybe, but who am I to say 😅

[@herbertblupp8008]

@@venkate5hgunda it's not a waste. A headquarter like that and apple itself as a company will get a lot of very good workers with it. And the workers probably be way more productive in an environment like that than in an normale boring office.

[@venkate5hgunda]

@@herbertblupp8008 Yes, of course. As a for-profit company, I believe Apple knows what they're doing.

[@johnl.7754]

Since Apple wants to sell its products as a premium product at a premium price they need to keep an upscale image from their fancy official stores to their HQ

[@UnexpectedBooks]

@Venkatesh Gunda A waste compared to what? They needed a headquarters, Apple was scattered in buildings all across Silicon Valley. So, they had to buy the land, they had to construct the buildings. Was the waste to hire a top-notch architect design a landmark for the world‘s most valuable company?? I don’t think so. BTW, I worked for HP where Apple’s new headquarters is now located. HP occupied a pleasant enough corporate campus that would blend in with every other corporate campus you’ve ever seen. Fitting for HP, not for Apple.

[@dwood78part23]

Bout time we get a "Rise, fall & rise around" video on this company- even if you're not fond of Apple, Inc.

[@RonnieBarzel]

One other benefit to buying NeXT and bringing Steve Jobs back: After System 7 in the early '90s, Mac operating systems were very much "lost in the wilderness." Apple buying NeXT got them access to the NeXT OS, which soon became the foundation of Mac OS X.

[@59thsurvivorofvhs]

In High school (1999) We all were laughing at the IMACS as they were swiftly donated to our high school as I am sure the business that got them found something better immediately. Had plenty of games and IM servers on the PCS at that school but not MAC

[@osurpless]

@@59thsurvivorofvhs Same year they were quite common at colleges in Massachusetts (or at least the 4 I frequented for work in Worcester…), so guess it depends on the kind of students? The 900ish price tag was no doubt attractive as well.

[@okankyoto]

@ghost mall Get ready to manage System Extension conflicts and manually allocate RAM!!

[@mrterrysilver]

He skipped over Jobs' biggest albeit it indirect influence. CERN bought those NeXT computers. One of their scientists sat down at one and coded the world wide web into existence. Tim Berners-Lee.

[@otakubullfrog1665]

One of the smart things they did in the 1980s was push their computers into schools through educational discounts and other programs. The first computer I ever used was an Apple II because that's what the computer lab in my elementary school had. While my family ended up going the PC route when we got our first computer years later, some of the other kids in my class became Apple people for life.

[@sor3999]

I actually thought it was weird that my home computer was different than the ones at school. I think it backfired because kids thought of them as outdated school computers lol. Google is doing the same now with Chromebooks. Personally, I think schools should have a computer kid's will likely be issued as adults by their companies which right now is likely a Mac or Windows machine.

[@indiansfaninpa]

Kudos for covering this complicated subject very well in 12 minutes. I'm glad you mentioned the era of Mac clones, but you understated how much less expensive, and sometimes superior, they were to actual Macs, and how much that hurt sales of the real thing. As the former owner of a clone, I can attest to that. I wasn't happy when the clone program was discontinued, but in retrospect, you were right: The company had no choice if it was going to survive. Fortunately, the iMac came out soon after, and those who didn't remember the original Macintosh and Mac Plus of the previous decade went gaga over an all-in-one, plug-and-play computer that was easy to use right out of the box. What a concept, huh? The iMac saved the company and allowed it to survive long enough to introduce the iPod and iPhone, and the rest is history.

[@SWLinPHX]

@ghost mall Yes, made by Motorola & Umax I believe (1997-98).

[@wade2999]

Crazy to think that the apple watch was released almost a decade ago

[@Termless]

Apple can be considered one of the most iconic brands of all time

[@MyEcho4]

And one of the most.....annoying

[@lawnside82]

Not really. Blackberry, htc and lg is the most iconic.

[@pineconepinapple471]

@@lawnside82 ask any 10 year old and they know what apple is unlike blackberry

[@americanpaisareturns9051]

Agreed. Apple is up there with Coca Cola and McDonald’s

[@lawnside82]

@@duuet5614 was apple ever first at anything? Bb lg Motorola htc sure was…

[@jorgeguerrero3583]

I started a group project in College today to research a company’s major set back or challenge and we chose Apple! The timing of this video couldn’t have been more perfect!

[@johnnycage112]

Please do Hooters

[@americanpaisareturns9051]

What Apple has is great marketing. They can make something that Samsung released two years ago on their phone seem like a new innovation when introduced onto the iPhone.

[@1bridge11]

I'm still waiting on the flip iPhone.

[@brawnbenson552]

Exactly. Like: FaceTime, Airdrop, The Apps store, Apple Pay…..etc. Samsung was so smart inventing and innovating the iPhone.

[@traplover6357]

Problem is Apple's iOS makes these features function seamlessly despite them introducing them hella late.

[@FTL1511]

That's wrong, their marketing succes comes from stupid customers easy to fool.

[@maxonmendel5757]

@@traplover6357 that might be the clincher. I have a Samsung note9 that I love for its big screen and functionality. before this I had an iPhone 6. I upgrade every 4 or 5 years. I like what Samsung wants to do, but it always feels inaccessible or clunky. I guess its a fake problem cause im sure it all works under the hood, but the GUI just isn't friendly and it feels like the user has to do more to tell the phone what to do. with iPhone, it just works. and I wonder if that has to do with waiting 2 years to grind out a more and more seamless experience, rather than just sending it whenever it starts being functional

[@BugsyFoga]

Makes me think how I’ve had the iPad for the past decade.

[@omgjimmyboy]

Same

[@43Savage]

The iPhone is one of the most revolutionary products for communication we’ve ever seen, especially its accessibility features for blind and hearing impaired, definitely, you should expound on it in a future video.

[@cameronball3998]

I’m a software engineer-Apple is my dream company to work for. I love their philosophy on everything. I will work there one day.

[@stepladder3257]

Good luck man

[@saurondp]

Been there, done that, and let me tell you, it's a lot like working at any other company, especially for software engineers. Hope you enjoy being worked to death.

[@AdamasOldblade]

I’m not a software engineer, but Apple is a dream job for me too. It took me years but I now work for Apple (not retail). You got this.

[@cameronball3998]

Thanks guys 🖤

[@ThePremiumChicken]

I believe there was also a trademarking issue when Apple Computers changed its name to just Apple because The Beatles had the rights to that name back in the day.

[@mechajay3358]

That is also true, which is ironic cause Steve Jobs was a huge Beatl fans.

[@RT-qd8yl]

I appreciate how you consistently approach your topics with neutrality while still providing all the relevant information. Keep up the great work.

[@stefanc4520]

6:30 Actually the reason Microsoft gave Apple money was because they were fighting an anti trust suit by the government so to make it look like Microsoft actually had competition they propped up Apple.

[@MaryamMaqdisi]

This

[@Boxhead42]

Exactly, MS did not do anything out of the kindness of their heart. Gates and MS were ruthless back in those days.

[@toastangler]

Apple products are good, but the amount of brand loyalty of some customers borderlines on cultish. My major complaint with Apple is, that everything is so proprietary that thier products don't like to play nice with other non Apple products. I refuse to spend thousands of dollars to be in the "Apple Ecosystem", when I can spend less, and do more using Android and Windows. There are caveats. I have no love for Microsoft or Google, but Apple is just too expensive and restrictive. That being said; Iphones are awesome..........if you "jailbreak" them.

[@MaryamMaqdisi]

I’m on a similar boat, but I use Linux. I appreciate Apple Silicon as it’s truly remarkable hardware, but after giving iOS and MacOS a shot I can’t really recommend Apple products. Their software feels like a prison. Ironically typing this from an iPhone.

[@stivvits1067]

1:17 Steve was already rocking a pair of Apple Watches

[@Kikibrat2]

Me sipping apple juice watching this video on my iPhone 🤣. Good topic choice!

[@MarceloGarcia9]

Credit to their comeback. I remember when I was going to start college in 97 and saw the now infamous cover of Wired magazine with the  multi-colored logo with the caption “Pray: 101 Ways to Save Apple”. It was that bad back then and look at them now

[@felipe367]

6:46 it wasn’t a question of SJ accepting defeat to MST it was in MST interest to give Apple access to their software productivity suite as MSF was being hounded by anti corruption authorities so this move was to call off the hounds so to speak.

[@megavern72]

Microsoft almost had to make sure that Apple didn't fail or else Microsoft would have probably been declared a monopoly and would have to be split up or heavily regulated.

[@felipe367]

@@megavern72 i imagine they could have invested/aided another tech company other than apple.

[@delusionnnnn]

One of the problems with backwards-narrated histories is that all histories are told as if it was inevitable that IBM, Microsoft, Intel, and Apple were going to be the only desktop companies that mattered in defining the standard. At every point in Apple's history, it had more competition than merely Windows PCs, particularly in the "primordial stew" era of 8-bit computers, where it hardly made a dent in the home computer market (as opposed to education buyers and some sectors of business). You can't treat outcome as prophecy or inevitability.

[@TaaxiCaab]

I can't believe you totally left out that Apple made deals with School Boards to EXCLUSIVELY use their Apple II computers in the 80s.. That made a HUGE difference

[@61rampy65]

That is how Apple got the reputation as an "entry level" computer. They were easy to use. Meanwhile, IBM and Microsoft were making computers and programs that, with the introduction of Windows, almost all businesses were using worldwide. Once Apple started making computers that could actually do business-type work, their sales started to take off (also, the iMac certainly helped, too). Personally, I can't stand Apple products-they are way overpriced, and the Apple fans that wait in line for hours to buy the latest gadget are just making a fashion statement.

[@steveh4114]

I respect Apple for their products and success. However, for the common person I think their products are WAY too expensive. With Apple you buy a 'name' as well as a quality product. I was in college in 1984 when the Mac came out and you could get a decent used car for the price of a Mac ! IBM compatibles made computing for the people. I've enjoyed computers and consumer products over the years that can do 90-100%+ what Apple products do for 60% of the cost. I've used some more reasonable Apple products like the iPod Touch. I also bought an iPhone SE 2020 because they made it affordable, $ 450 and the Google Pixel 4a 5g was late to the market in (Pandemic) 2020. I did buy a 4a5g and used it for 2 years before upgrading to a Pixel 6a.

[@robtymec2045]

Two things that turned me off to Apple: 1) The utter pretentiousness of a lot of their marketing (like you're, somehow, part of an elite group if you use their products) 2) The deplorable working conditions in their manufacturing plants. When you have to erect suicide nets because too many of your employees are jumping off the roof of your building - there's clearly a problem going on! It's always disgusting when these businesses worth trillions of dollars are treating their staff like absolute garbage in order to cut a few corners (I'm looking at you too, Amazon, as I state this!).

[@zegobot9674]

Samsung does it too mind you

[@robtymec2045]

@@zegobot9674 did not know. Thanks. Will be boycotting them, too

[@AdamasOldblade]

I have been waiting for this video from you for literal years.

[@Bertramel]

I WAITED SO LONG FOR THISSS!!

[@SkiVail]

1st comment? Lol

[@catholiccontriversy]

If apple failed or was just a niche electronic market like linux, flash would still be alive today. Steve said "I hate flash, it's not going on my products," and for a while it was a major reason to not get an apple product, but then everyone migrated away from flash because of the lost market share, and now it's dead

[@BillyMartin4Life]

Would love to see your take on the fall of Commodore, because it was THE computer company of the early 80's (VIC-20: First computer to sell a million units / C64: Highest selling personal computer of all time / Amiga: First Multimedia Computer, and would be huge in the world of video production, and graphics)

[@creepinwhileyousleepin]

Ive worked in I.T, built and been around computers and tech for a long time. There's still something mystical about Apple to me. Especially the build quality and design on their phones, macbooks and airpods, its just a step up from everything else on a consumer level.

[@SWLinPHX]

Agreed.

[@iam_kxylee]

I just love it for it’s cool design otherwise I would buy android products all day.

[@brianpayne5773]

I think you missed the technology that NEXT. That was a missed part here. Next made Next Step it was an operating system based off of BSD or Unix. That became OS X. That is the operating system that changed everything. The current MacOS is based the old NextStep.

[@xboywizardx]

Something about the way you produce and edit your videos is always just so satisfying. I usually learn a bunch too! Thanks for the great work.

[@incognito2008]

I have been waiting, and it finally came. An Apple video. thanks company man

[@ilurvemv]

Some ideas for What Went Wrong videos: Kinkos, Revlon, Bed Bath and Beyond Maybe it's just me but I find iPhone way too complicated and user unfriendly with too many sub-menus. I have an Android, Samsung old generation phone and while the battery life is crap, it's very easy to use. My favorite are actually Motorola phones - easiest to use and great battery life.

[@TyberiusDe]

Just getting to this because my watch later list is huge. I can't wait in a couple of years for you to do another video on them where they have fallen once again. Apple has made a critical mistake in doubling and tripling down on Chinese manufacturing, and I'm quite amazed that they haven't started to go under in the era where Chinese exports are going to zero. However, with the US getting really hard on China regarding semiconductors, I'm going to say this company is about to take a massive hit.

[@crossfitjohnathan9032]

If you make another video about Apple I will definitely watch it!

[@MartyD]

two words: brand loyalty

[@Markimark151]

I feel that Steve Jobs is the reason Apple is such a big tech juggernaut! Because the company kept evolving with Steve Jobs’ vision of innovation and rapid business model changes. Tim Cook has stagnated Apple with stale and redundant business model, making anti consumer decisions with removing features like headphone jack and charging extra for a dongle!

[@herbertblupp8008]

Tim Cook Made apple more profitable and more diverse than ever before. For example just look at the airpods, they made 20billion dollar in earnings with it and it's high growth with a very high margin.

[@sgb4798]

Tim cook is the best thing to happen to apple since steve jobs

[@flamingkillermc2806]

jony ive is the reason why apple sucked, his "vision" was trash thinking he can make the thinnest possible MacBooks and devices without having the technology to, and also thinking he can cool those intel CPU's with thin almost nonexistent fans. Look at the 15" or 16" models a couple of years back the CPUs were at 100c most of the time fans turboing like crazy when you try to run GPU-intensive tasks. Apple up their game when they made the M1 chip it fixed all the heat issues and when they redesigned the MacBook pros and admitted that they were wrong about making it super thin and even re-added the ports.

[@Markimark151]

@@herbertblupp8008 although Tim Cook made Apple more profitable, he has stifled innovation at Apple. I don’t like their new computers, I bought a MacBook Pro and it’s so underpowered compared to a PC equivalent. I feel Apple is way behind competitors with their Macs!

[@megge8482]

I feel like a lot of this can be attributed to Jony Ive instead of Tim Cook. He designed products thinking about appearance instead of focusing mainly on functionality. Ever since he left Apple a lot of functionality has returned, especially when it comes to Mac devices.

[@devincreislerstudios]

Apple changed my life. Not that I’m the only one.

[@ArtamStudio]

Yes. Yes. Yes.

[@ezioaltairac]

Apple. If Supreme actually made stuff.

[@ArtamStudio]

🤣 didn't Supreme sell an actual logoed *_brick_* a few years ago?

[@ezioaltairac]

@@ArtamStudio lol maybe.

[@lp-xl9ld]

I've seen a lot of Apple even though I've never owned an i-anything. But... I had an opportunity to get one of the first Macintoshes back in 1984 but passed on it because I didn't know what kind of computers I'd have to use in grad school, which I'd be starting that September. And speaking of grad school, I had to take a class where we used Apple II machines to learn various types of programming. Then, in 1990, I worked for someone who used an Apple II based system for a major piece of equipment in the lab. But in the 32 years since, I've had no occasion to use anything Apple, and as I said, I've never owned an i-anything. And I doubt that's going to change.

[@everydayentertainment8574]

Company man uploads a video, and I watch. I am a simple man. Keep doing what you do.

[@ethanpetersen810]

My appreciation for Apple decreases every year. When I was a kid they were the company making all the cool groundbreaking devices. But now our world has become- “Excuse me, where’s the bathroom?” “Bathrooms? Ah yes! So you’re gonna download the app and go to...

[@cookingGuitarist]

I purchased a Powermac in 1998 and loved it. It was my main computer then. OSX came out and I knew my Mac couldn't run it well. So I switched to Linux and Dell pcs.

[@schao2156]

Wozniak - "Acknowledge the Apple II Team!" Company Man - "ok, sure thing"

[@LovelessYayaoi]

I had to use iMacs in elementary school. I hated navigating the thing (we had a Windows computer at home) but god if those colors and translucent design weren’t the best things my young dumb eyes had ever laid on.

[@connormccloy9399]

I use both Mac and Windows computers, and I have to agree with you; macOS is definitely more difficult to navigate.

[@hamzamohamed1432]

@@connormccloy9399 I guess, but windows has its settings between 4 different apps

[@AaronOfMpls]

My grandparents had Macs from the 90s on, as did my middle school in the mid 90s. I was more used to Windows from using that at home -- and my high school had switched to WIndows NT PCs in the late 90s. I don't really find MacOS's interface to be worse; rather it's just different enough from what I'm used to to be a problem. (These days I run Linux with a very Windows-like UI -- including a 98- or XP-style quick launch bar on the taskbar.)

[@orenalairlines6101]

Can’t wait for Apple event September 7 guys

[@matthewwynne939]

Because the white headphone cables were so integral to the ad campaign of the iPod when it first came out, I'd love to see an alternate reality where it just had simply basic black standard headphone cables and see if it would have been just as much of a success.

[@Tommylop1982]

When I was a kid I got an Apple to computer and loved it. But in the 90s I only knew one person who owned an Apple product and liked it, and that was my art teacher. Then in the late 2000s I saw Apple blow up. Between all the different Consumer devices they don’t need do use computers as much.

[@tonychan8558]

Apple's marketing was genius! There are two which stands out to me: 1.) The white headphones on a black silhouette of a dancer listening to music on an iPod - iconic in both 30 second commercials and billboards. 2.) Selling a monitor stand for $999. That was for publicity. NO-ONE would spend that kind of money on a stand, and those stands are not even stocked in any stores.... but it got people talking about Apple again.

[@neonsigns6721]

Love your vids. Would love to see a Sheetz vs Wawa a Pennsylvania gas station head to head!

[@ChrisC-bc8od]

The J.R Simplot Company still please Mr. Company MAN! Still always love your new vids and one day i hope to see you do a MASSIVE company here local in BOISE IDAHO!

[@fakemelody5083]

I love Apple , I try Microsoft and Samsung and I like them too. But I love Apple I always have, always will. And remember my first phone I had was the first iPhone, and I remember watching hours of KZbin videos when KZbin got started on safari. Now I have a iPhone 12 and I’m still loving the experience. Also the come back story is awesome and very inspiring. :) 🙂😍

[@muffinmonk]

thank you so much for the simpsons clip. i was almost expecting it because i'm a fan who has a simpsons reference for everything, but i would have never guessed you were enough of a fan to put it in your videos.

[@lopoa126]

I wonder how many people played Oregon Trail on those early Apples in the 90s

[@CEOdawg]

I am an Apple guy. While the second computer that I ever used was a Macintosh in junior high school, the first computer I personally owned was a Power Mac 5400 that I bought for my freshman year at undergrad (the first year that my school went from exclusively Mac to a mix platform. By the time I graduated, PCs basically dominated). My personal computers have been Macs ever since, and I love them in spite of the price point. That is usually why I go for their least expensive models. :) I'm also a iPhone and Apple Watch guy, that still has an iPod classic that is only for my alarm clock.

[@SWLinPHX]

My first ever computer was a PowerMac in late 1996. I didn't even know how to work a mouse and in a few months I was proficient at many computer aspects and graphic design. I'm sort of proud I got in at their "weakest" time only to see things blow up less than two years later. But I STILL was glad I chose a Mac over Windows before they did. RIght off the bat I had sound and text-to-speech. Most Windows users then didn't even have sound without an expensive card installed.

[@CEOdawg]

@@SWLinPHX Same year I got my first Mac!!

[@SWLinPHX]

@@CEOdawg Right on! 👍🏻

[@TheLastLineLive]

One thing is undeniable, Steve Jobs is probably the best businessman of all time. He propelled Apple not once but twice and also had many other successful ventures like Pixar. I never owned an Apple product until 2019 and now I own an IPad Air and an Apple TV. And Tim Cook has done well to preserve the philosophy of Jobs while increasing their mass marketability with stuff like Apple Music and Apple TV+, transforming them into more than just an electronics company. I'm still a Windows and Android guy, but I certainly see them in a much better light than in the past.

[@seanwilliams5711]

I've never been a fan of Apple products, mainly because I don't like iOS and I had a dreadful time with a MacBook, that being said, that's just a personal preference and opinion, their comeback is nothing short of extraordinary and Steve Jobs deserves a ton of respect and praise for the amazing turnaround he did for them to make them what they are today, so whilst I may not like their products I will admire what they have been able to achieve as a company, and something that should be respected

[@Zouth]

Apple today: Apple - The rise and rise… and rise again

[@jarekstorm6331]

The Apple II was so beautiful. You just want to press those big, chunky, gorgeous keys.

[@MrEricSir]

Dismissing Apple's achievements in the 90's is unfair -- that's when the Mac caught on with creative professionals in publishing, video, photography, audio, etc. who stuck with Apple through its bleakest years. Many of those users were very reluctant to accept the switch from classic MacOS to the NeXTSTEP-based OS X.

[@SWLinPHX]

My first ever computer was a PowerMac in late 1996. I didn't even know how to work a mouse and in a few months I was proficient at many computer aspects and graphic design. I'm sort of proud I got in at their "weakest" time only to see things blow up less than two years later. But I STILL was glad I chose a Mac over Windows before they did. RIght off the bad I had sound and text-to-speech. Most Windows users then didn't even have sound without an expensive card installed.

[@RFGfotografie]

Awesome video. Wondered when you would make it xD

[@lenzzzzzzz]

10:07 “Pretty cool”? when I first saw those colorful iMacs I was like 8 years old but I remember thinking “Yeah I’m in the future now”. They were so different from the computers that were currently around it was almost Alien!

[@SeiferA2001]

Apple did indeed have one heck of a comeback, but looking at how things are now, Apple products feel like they’re playing catch up with other companies, save for the iPad (I can’t imagine drawing on any other tablet device). I do miss the fact that they no longer really do anything new for the tech industry, but at the same time, they really do things well enough to tolerate still using. … now if only their products no longer had that “premium price” the company keeps claiming their products are worth

[@danmcmurphy2823]

i remember watching your videos years back man. Glad to see you blew up!

[@fatality407]

Brings a true understanding of business

[@mjrodriguez8670]

My first encounter with an Apple computer was back in early 1984, when I was a 3rd grade student at a parochial school. I really enjoyed using that computer, which was an Apple IIe.

[@IAmNotAFunguy]

My first experience using a computer was in kindergarten when our school had Power Macintosh 5200 computers. The main things I remember were making pictures in "Kid Pix", staring at the ideas in "Thinkin' Things Collection 2" or clicking through any of the "Living Books".

[@TXnine7nine]

Oh how I wish I jumped on that stock when it was $14 a share 😂

[@courtneypuzzo2502]

thanks for this video Company man I'm one of millions of American kids that learned to type on an Apple Computer in the 80s/90s though we now mostly use Dell though I do have had an Ipad since Sept 2018 when my dad and I went to California

[@patrickgroening5664]

id like to see a video about Dunhams or sporting stores in general. I started working at Dunham's in June and apparently, the one I work at is the second-best store in the US in terms of sales which is crazy to think about.

[@devin_leary]

Don't forget that Jobs creating Next was the entire plan to get back to apple. Also selling all of his shares except 1 so he can see how well the company was doing. No CEO comes close to how much of a genius and also a weirdo Jobs truly was. He without a doubt, thought different.

[@gabrielszakaly6232]

I was really hoping you do something similar to the Apple logo like you did the Nike logo in that video!

[@elliot3751]

I think today Apple is so big because of how easy there products flow together. AirPods, Apple Watch, iPad, iPhone and Mac are all such a great ecosystem and they’re pretty simple to understand. Personally I don’t care much about their products like that but something as simple as earbuds that pair instantly with your phone is amazing and it literally the reason why I like Apple. I know Samsung and Android in general have that too but it’s just so much simpler (in my opinion) to use iPhone… am jealous of Samsungs folding phones tho lol, would love to have a nice flip phone to hang up my phone dramatically lol.

[@Eastsid3]

Can't say I'm fond of apple but their story is great. Jobs really did innovate the company and are a legit tech giant with enormous revenue and fan base.

[@maul6840]

I have to say that Apple has been crushing it recently with M1 and M2 laptop lines. (Recently upgraded to the M1 16” Pro with zero complaints so far), definitely feeling like we’re getting a breath of fresh air from the company.

[@oatmeal6607]

Can you do the Quaker Oats Company

[@nikodokars8315]

An upload on my birthday, poggers!

[@MickeyMousePark]

Another thing that helped Apple through 1980's was they offered buy one and get one for free to schools..the thinking was that as those kids grew up they would buy Apple computers...by the early 1990's this backfired when Microsoft Windows started taking over the business world..so those kids that had learned on Apple computers were now out in the business world surrounded by Windows machines..Apple still had the home market though...by the mid 1990's Windows started taking over the home market...this is part of the reason Apple was at their worst in the 1990s...

[@trstmeimadctr]

I would be interested in a video focusing on how Apple maintained themselves after Jobs' death

[@ocuyo6044]

One thing that Steve Jobs did both times he was at Apple was create rivalries as a marketing tool. Apple vs. IBM. Microsoft vs. Apple. PC vs. Mac. iOS vs. Android. It's like Coke vs. Pepsi. It gets people to choose sides and get them to be passionate about your products. That's why they create "polarizing" products. And it's just as silly and ridiculous as fighting over who makes the best toaster. Breville or Sunbeam? He also did that within the company when he pitted the Lisa team (from which he got kicked out of) with the Macintosh team (which was an Apple side project that Steve was made in charge of because they needed to keep him busy).

[@byrons8956]

I remember the days before and during the earlier worst days of Apple. There were so many products they needed to trim it down. A lot of companies are now focusing on services, there's just so much you can innovate with a slab of glass.

[@1gr8chef123]

Watching this while in lake bled, Slovenia!!

[@1gr8chef123]

Now I’m in Warsaw, Poland!! Country #62!!!!

[@focuslee]

Please keep talking about this company. I would love to know how the new CEO is compared to Jobs.

[@ViralCoreX7F]

Unrelated to this video but is there any chance you could look into doing a video about the brand Lisa Frank?

[@xliquidflames]

The Apple II was my first computer at home. This was 1987? Maybe 88? My mom worked at an elementary school who was upgrading their computer lab. She snagged one of their Apple IIe computers that they were replacing and brought it home. I've been a "computer geek" ever since. I learned to type 100gwpm by the time I was 12. I was writing simple programs by 14. And now I work at a company that manages databases. Thanks, Steve and Steve.

[@MickeyMousePark]

Around that time the reason that Apple pulled ahead of their competitors ie. Tandy (i worked for Tandy in that era) and Commodore they realized schools did not have much money so they offered for every computer a school bought they got one for free....very smart.. In the county i worked in, Sonoma county CA, we (Tandy) had about 10% of the schools that had computers Commodore had about 10% also and Apple had the rest..As a note in the county only about 25% of the schools even had computers..but 75% of small and medium businesses had Tandy Computers...

[@ejakaegypt]

Interesting story.

[@ElDJReturn]

I would love a more in depth video on Apple. Thanks!

[@shylurker5883]

I had a Power PC Mac clone back in the day. It was a beast. I had to retrieve a file from it a few years ago. I was amazed it still worked.

[@erikjs]

I worked for Apple during the dark days just before Steve Jobs return and just after. During the dark days we used to cash our paychecks as soon as we got them, because we weren’t even sure if they would clear the bank. When Steve Jobs returned, things changed very quickly. At that time MP3 players were not easy to use. I had several friends ask me to help them put their music on their MP3 players. But even I had difficulty. Then the click-wheel iPod came out. It really changed things. Apple built upon this by creating the iTunes Store and it just grew from there. Apple really is one of the greatest comeback stories ever.

[@LostHope84]

You didn’t mention Ron Wayne…. Or did I miss that part?

[@shadowpuppet8192]

I have always loved those colorful Apple computers! My grandparents had one, it was blue. They had it for YEARS. My elementary schools library had them. I remember playing that Oregan Trails game on it *once* . Now THAT was a treat. I begged my mom, who had a Gateway computer (still love that cow patterned box), to get one of those color Apple computers. She said no, I think for obvious reasons.

[@joemackey1950]

Blue boxes. When I was in college in the mid-70s I was told of a way to hack into the phone company for free LD. I can't recall the details but one had to use a multi-line business phone. The receiver was picked up, then the button in the cradle was quickly depressed and let go. This somehow interrupted the phone and one dialed the LD number, minus the one prefix and the phone thought it was a local number. I of course would NEVER think of doing such a thing, but watched with amazement as it worked and no LD charge was ever made on the bill.

[@lpnp9477]

I have an iPhone (not my daily driver, but for facial animation) and I really respect Apple's data collection, privacy, and sustainability policies (not in their device production but in their campuses at least), but damn do I hate the cult. The elitism, the hero worship, the othering of people who dare have needs other than what Apple provides. It's so gross. People think of their Apple devices like an indication of their status like we're all still in high school. And Apple encourages this. If individuals would grow up, I don't think they'd be anywhere near as hated.