How modern breakfast cereal was invented

[@aragusea]

Thanks again to Harry’s! Click here harrys.com/adamr to redeem your Trial Set for just $3! Let me know what color razor handle you got in the comments below!

[@DakanFluff]

E

[@rohithbaliga]

Hi

[@momsfreind7221]

My mans fast at typing

[@grilledcheezie247]

Why is 18 hours ago lol

[@alyssaa6219]

E

[@gungy_vt]

"He believed the key to longevity was to not enjoy anything" Imagine a world where being depressed or bitter means you live to be 200+ years old. That'd just be a cruel twist of fate.

[@JamesChurchill3]

Ironically, hating being alive would also make you live longer.

[@alkaliaurange]

It's all relative. Kellogg saw others enjoying themselves but he himself enjoyed not needing the same pleasures that others do. He wasn't depressed, he got his pleasure from not indulging himself like common people do.

[@Roshi_710]

Personally, I would rather live a short happy life than a long boring life.

[@crowing7]

Imagine saying that over-indulgence could lead to shorter lives. Oh wait, that's actually true... Kellogg was certainly a overtly religious guy with some weird notions. But he wasn't wrong about everything. The fact that his brother stabbed him in the back and sold his creation to the masses is what amazes me.

[@WanderTheNomad]

@@crowing7 He was kinda right, but he went overboard. Too much sugar is bad. Too much salt is bad. Smoking and alcohol is bad. And it's possible to get STIs from sex. So yeah, it was actually _okay_ advice coming from that time in history where humanity didn't know as much about human biology.

[@JohnHausser]

Sir Kellogg’s would have a heart attack if he could see the modern Kellogg’s products

[@Big-Chungus21]

He would have a heart attack if he ate a lot of it too

[@abemcg3803]

No kidding, if he saw “Fruit Loops” he’d be screaming historically, like Raiders of the Lost Ark face melt screaming hysterically lmao

[@mtnentertainment3454]

@@abemcg3803 wait till he finds out about lucky charms

[@TopShot501st]

@@mtnentertainment3454 if you take out the dehydrated marshmallows in Lucky Charms its basically boring cereal. Chips ahoy and cocao puffs would make him shit himself tho.

[@mtnentertainment3454]

@@TopShot501st if you take the marshmallows out then it's not lucky charms any more

[@HandToolRescue]

If you don't eat your cereal al dente, you are missing out.

[@Theeswaglord]

No

[@DyslexicMitochondria]

What

[@oninob8183]

Truuuueee

[@danielretardo7075]

@@DyslexicMitochondria ayyy i watch your videos. nice to see you here

[@johannes4518]

I mean … trolling can be fun. But this? It’s disgusting.

[@glacierstudios518]

I like how Adam gets obsessed with one food for like a week and continually makes videos about it.

[@user84074]

I'll be telling my grandkids about the great Brownie Skin Saga

[@benferrara4121]

It's great marketing/production strategy

[@matilda9906]

I’m the viewer that gets obsessed with a new KZbin channel every month so it works out.

[@BreakdancePeach]

You know when you do a deep-dive on a Wikipedia article, and you're like "Ooh that's interesting!", "Ohhh that's interesting", "Oh that's also interesting"? That's also Adam. The only difference is he makes videos about it. Having a journaling degree doesn't hurt either tbh

[@Dimapur]

​@@BreakdancePeachAka diving into the rabbit hole.

[@bered4894]

From what I know Kellogg wanted to invent a porridge out of corn (which sounds kinda bizarre because oatmeal already did this job) because he thought that children lacked discipline.. funny how the tables have turned and his cereals are representing childhood

[@Default78334]

The South had corn porridge (i.e. grits) for a long time before Kellogg ever showed up.

[@bonniejunk]

corn porridge (mealie pap) was also a staple in africa for pretty much as long as the transatlantic slave trade brought corn from the new world.

[@Udontkno7]

Corn porridge is grits right? Grits are great.

[@trapezius77]

Why is it bizarre? Oatmeal is porridge made from oats, but he wanted to make porridge from corn, so why is that bizarre? That's like saying we should eat one type of fruit, or meat, or vegetable.

[@bered4894]

@@trapezius77 no I just thought that it‘s unnecessary because oats already existed.. they were that ”nasty“ food no child liked and could‘ve just eaten that instead of inventing new porridge (apparently grits existed before)

[@Patrick_Knowlton]

it appears Kellogg's belief about pleasure being bad has persisted through his company into the modern day. Just look how they treat their workers!

[@hamzasalman6345]

Unrelated: fried chicken crusted with corn flakes are delicious

[@JonathanRiverafrickinnice555]

This is true

[@daev255]

ikr soos

[@Stachelbeeerchen]

My opinion: they need to be frosted

[@fai5734]

So is fish!

[@jdalbiac]

Aye, I used to work in a restaurant that serves gluten free parmigiana and that’s how we breadcrumbed the chicken cutlets, works incredibly well

[@marshallsuber3346]

I love how "story time" comes filled with so much information. I never had an interest in the subject but managed to learn something new. Thanks.

[@vigilantcosmicpenguin8721]

Adam Ragusea has a talent.

[@fandcljosh]

Another missed chance for the magic spoon sponsor on a cereal video, the ad read would have been seamless

[@rubiksstudios4584]

as if his ads breaks aren't seamless enough

[@fandcljosh]

@@rubiksstudios4584 Very true, the best in the business

[@FennyWhopper]

BBallBreakdown has the best ad reads, Adam is definitely a close second

[@mishXY]

@@FennyWhopper Internet Comment Etiquette has the best ads, but very flow breaking.

[@guywhocomments6884]

@@FennyWhopper I disagree, watch Daniel thrasher and you’ll get the best ad reads you’ve ever seen

[@les07derEroberer]

i love how adam tries to get the pronounciation right for Zwieback as most ei sounds are misspoken as an ie sound. but here it's the other way around as the word for double baked bread in the current german language comes from the flat german Tweeback

[@angryakita3870]

Kinda interesting how many English speakers pronounce ie as ei

[@potatohead1048]

THANK YOU

[@andreasvalentiner6554]

Check it out [audiofile] dict.leo.org/german-english/zwieback. However: Zwieback indeed means 'baked twice' which correctly spoken sounds like zwei [two]back[baked].

[@theangledsaxon6765]

@@andreasvalentiner6554 check out the audio files you sent, it’s pronounced “zwee”

[@peterp-a-n4743]

Was looking for this. Painful to listen to someone who repeatedly and with gusto pronounces a foreign word wrong when he tries to be smart and educated about it. I always wonder why people not simply listen to the audio pronunciation when they look up words anyways.

[@zeljkoilic9862]

I've been watching so many of those montage/YTP videos that its weird hearing him talk normally.

[@dawica]

There are Adam Ragusea YTPs?

[@zeljkoilic9862]

@@dawica Yeah, like a ton of them 😂

[@yuddpudd]

@@dawica Yup, and some of them are genuinely funny

[@hecky175]

hey, whats the actual meaning of YTP?

[@davidsantana4276]

@@hecky175 KZbin Poop

[@seanseoltoir]

The name "Kellogg" was derived from an occupational title -- basically "kill" "hog"... A pork butcher... I stumbled across this bit of trivia because one of my ancestors married a woman whose maiden name was "Kellogg" and I looked it up to see where her ancestors might have been from...

[@sebaschan-uwu]

Well, where is the name from? I'm guessing british isles because that's the only place I see "kill" becoming "kell"

[@sonofalbi9801]

John Kellogg would be disappointed by how much flavor modern cereals have.

[@maxliu7576]

he'd also be disappointed in modern food

[@GladiusTR]

Good

[@robertisham5279]

Well John Kellog was a total nutjob.

[@Izigurand]

Cheerios are the most bland thing to ever have existed.

[@ajarofmayonnaise3250]

Great.

[@willdwyer6782]

Grain has to be malted (germinated then roasted) before its starch can be converted into sugar. When you mix malted grain with cold water and gradually bring it to a boil, a process known in the beer industry as mashing, the heat will activate the enzymes that were produced by the malting process.

[@morristgh]

You are talking about the (much more efficient) enzymatic process used in beer making. Driven by the enzymes especially prominent in grains like barley or rye. Adam is talking more about some sort of "brute force" chemical reaction where extended heating will cause the starches to break down eventually. Just adding to water to starch will also break the glycosidic bonds to some degree.

[@gabrielreed1096]

I can usually anticipate when Adam is about to start a sponsorship, but he got me with the transition this time ngl

[@cucciolagranger7182]

I swear this is like a short film. The editing is brilliant. I would wait as long as it takes to get this level of storytelling more often

[@vsimp2956]

Kellogs frosted flakes are my favourite cereal. Though my family never had the habit of having cereals in the morning for breakfast like you americans tho. It was more like a treat, that my parents or my brother would buy once in a while, and i'd usually eat it in the afternoon. Pretty happy memories, still like it a lot, a shame it is not very good for you.

[@kenmore01]

Well, to be fair, they do load breakfast cereals up with lots of vitamins. Probably better for you than bacon and eggs.

[@vsimp2956]

Eggs in the morning are pretty healthy! A nice scramble without much oil is pretty much pure protein. We can agree that the bacon is probably not the best choice tho xD

[@warellis]

@oaktree_ That's sort of surprising. Breakfast cereals are often eaten on weekdays because they're very quick to prepare for breakfast before going to work or school.

[@kirby1225]

@@kenmore01 yeah, but there are other more healthier sources of vitamins such as, fruits and veggies

[@kelpy9902]

cereal any day but i like kellogs and frosted flakes

[@o0Avalon0o]

The first step I took to get my weight under control was to drop cereal. I switched to plain rolled oats & had lot of fun experimenting every morning. "I think I'll have a dab of butter, splash of cinnamon, plain yogurt, & a touch of strawberry jam today. I deserve the splurge."

[@kaitlyn__L]

Assuming that’s what I in the UK would call porridge, that’s very understandable. I didn’t even do it for weight reasons, I just got tired of being hungry so soon after eating. The only cereals I kept bothering with are Weetabix and fruit ‘n fibre because they also kept me satisfied. Bacon and eggs also keeps you going for a long time, and the fat content is generally also in the right ratio vs protein (such as weight trainers look for) to maximise absorption, and it sorta serves to replace the complex carbs as the fuel (while the protein serves as the building blocks for your body to build/repair). Where porridge is complex carbs and protein (from both the milk and the oats). I’ll usually slice a banana on top or add some berries with porridge, or Weetabix, or fruit ‘n fibre, for the quick pick me up in the morning (not to mention helping with the five a day).

[@Prodigious1One]

I stopped eating breakfast cereal also. I wanted to avoid added sugar. Most breakfast cereals have added sugar.

[@mohammedsami6907]

I loved eating soggy ass cornflakes and my sister saw me one morning and said: "you'd probably love oatmeal you sick fuck" and i tried it and not only was it great but it also kept me full for quite some time

[@Andytlp]

just eat less and move more. So as long as your diet is full of nutrients youll be fine. If your fat is made up of shit quality toxic sludge then you wont take in nutrients and feel perpetually hungry every time your body has to fall back on crap fat stores. Seasonally people gain fat for the winter and then shed most of it due spring. Holding onto same fat stores for years is a bad thing. Lots of things can go wrong. The lower your body mass (still healthy) the easier it is for the body to manage.

[@giorgiocalabro7997]

In Italian we call the double-baked bread "Fette biscottate" which translates to "twice baked slices", they last very long, taste kinda like nothing, but is like premade toast (a very very very dry toast) good if you're in a hurry in the morning (or just lazy). Goes great with butter and jam/marmalade with a glass of hot honey milk for breakfast!

[@ghost_ib9928]

Huh, growing up I always had honey milk when sick but never considered to have it as breakfast, interesting

[@TheSlavChef]

My name is Giovanni Giorgio, but everybody calls me Giorgio.

[@RedRoseSeptember22]

What is honey milk?

[@neerbon9417]

@@TheSlavChef jojo

[@o0Avalon0o]

I had some that I found at the back of my cabinet, it was double sealed but still years old; perfectly delicious.

[@bigboat8329]

honestly these videos are so well written, adam you earn my praise for how fascinating you make something like corn flakes be.

[@coconutoil1614]

This video is perfect for my mother's son in terms of gaining knowledge. Thank you adam, very cool!

[@pseudonym8082]

Your mother's son? So you?

[@ryand589]

Huh

[@matnovak]

@@pseudonym8082 or their brother

[@papertoye]

Your mother's son. Lol

[@matthewprather189]

Wtf lol

[@Whoareyoucalling]

I’d keep watching but my vital energy enjoyment meter is going off.

[@kyraamy2810]

the beggining of a new obsession

[@sebastianescobar4697]

development

[@tamolculutarifler2415]

,

[@enigmaoftheechidna6279]

I feel like you're referring to the sanitarium Lml

[@juhomantynen4638]

I haven't touched cereal since I was a kid. Neither do I eat porridge in the morning, I absolutely hate the fact I get hungry so fast afterwards. I fry some good old eggs and a couple slices of bacon and that keeps me stuffed for hours. Low calorie count compared to cereal if you think about it, no need to eat another bowl soon later.

[@realkingofantarctica]

If having Cornflakes in the old days was the price we had to pay to get Cinnamon Toast Crunch and Krave now, then it was worth it.

[@MrDick-kz8qc]

Especially because WE didn't have to pay it🙃

[@logixplayz8615]

@@MrDick-kz8qc what?

[@MrDick-kz8qc]

@@logixplayz8615 Our forefathers ate the desexualizing cereals for us

[@Sheriff_K]

But I like Corn Flakes..

[@bonzupippinpaddleoxacoppil484]

@@Sheriff_K Modern corn flakes are the result of Will Kellogg adding sugar and salt, so no worries we good!

[@Skets.x.Czesko]

Quiche is a French tart consisting of pastry crust filled with savoury custard and pieces of cheese, meat, seafood or vegetables. The best-known variant is quiche Lorraine, which includes lardons or bacon. Quiche can be served hot or cold. It is popular worldwide

[@Korvmannen]

In the cold north of Sweden we still eat "knäckebröd" (crisp bread). It's bread baked thin to dry up as much as possible in the oven, traditionally varied in cereal used for it depending on region, sometimes it even was made unleavened. A poll some while back approximated that 85% of Swedes have knäckebröd at home (and for good reason, being baked like that really brings out other more complex flavors and has incredible shelf life if properly stored). Knäckebröd, in particular the rye flour kind, really serves as a good base for just about any type of topping to contrast it (the heterogeneity thing) and imo highlight the best in both the bread and the topping instead of competing for attention (to an extent).

[@taxdragon]

I agree. My parents were born and raised in Scandinavia (Sweden and Denmark), so I was raised with knækbrød. I would get anxious if I ran out and I live in Canada. It's kind of funny that a 100% rye knækbrød doesn't compete with the flavour of the topping, but 100% rye rugbrød does compete.

[@antoniososa2798]

If my math adds up today marks three weeks worth of videos of asking Adam to make mexican pozole

[@nenlitiochristian]

What if it doesn't

[@antoniososa2798]

@@nenlitiochristian I don't know, at this point I've pretty much given up counting

[@nenlitiochristian]

@@antoniososa2798 understandable

[@foetusdeletus6313]

I ate boiled chicken gizzards today

[@Vinny52300]

Kellogg was Adventist. My family is Adventist and yeh it’s tru… we don’t clap or dance or anything remotely exciting. But the younger generation is changing that little by little. We literally just say amen instead of applause. We also have a store around my area and they sell a lot of vegan and vegetarian food but the amount of cereal there is there is SUPERIOR!

[@deedee8772]

Jesus has died for our sins. We all die, our body dies. But our souls are eternal. You have to choose now where you want to live after this. Either with God or without Him and His love. We are sinner, by nature. Who hasnt lied ? Stolen ? Have sex before mariage ? Hasnt raised his/her voice at his parents even once ? Even if you dont, have you ever thinking on doing this ? Jesus said even on our thought we sins. That is only a part of 10 commandements. We all have break God law. And the "sanction" for it his death. Eternal death. Thats why God, promise if Him or us doesnt guard His commands He will come, suffer and die for our sins. And God is not a liar, He has made it. Jesus has died so we can live, eternally. Trust and believe in Him, His life, his death, his resurection; Repent/regret/turn away from your sinful nature with all your heart ask for forgiveness; Accept Christ as your Lord and Savior; Receive the Holy Spirit, be born again by the True living God; And live everyday with Him, obey Him, pray and be Holy like Him. God has made us in His image. A spirit, the Holy Spirit, a soul, the Glory if God, a body, Jesus Christ. This is the Good news of salvation, not by our action, but by grace we are saved Be saved today. May God bless you all

[@loganperry8059]

I've seen this same story told by countless other youtubers, but I enjoyed this one the most. Most well researched and explained very well.

[@MehtaEthics]

Hey Adam great video, however I do have one gripe. At 14:32 you explain some of the negative health effects of cereal regarding blood sugar, of which you are absolutely right about. However, you then make an analogy to fruit which is not quite how it works. In fruit there are a lot of simple sugars yes, but the key difference is that whole fruit (not smoothies, not juices) is full of FIBRE. This means that when we eat fruit we do not instantly absorb all that sugar, rather it is slowly absorbed and we do not get a sudden spike followed by a crash, instead we get a nice and slow rise and fall of blood sugar back to baseline.

[@maenad1231]

A lot of my favorite KZbinrs have been making videos on this in the past year

[@MyBoomStick1]

Who else?

[@willdwyer6782]

Grape Nuts was invented by Charles Post, who was a sanitarium patient in the late 19th century. The Kellogg and Post factories in Battle Creek are less than 3 miles from each other.

[@abrahamalvarez8692]

As someone who's currently living in Battle Creek, I can confirm this is true.

[@willdwyer6782]

@@abrahamalvarez8692 I live north of BC in Bedford Township.

[@awszaza3225]

Hey Adam quick question : can we expect a recipe about the best home beef burger , it's unbelievable to me you haven't done that yet that would be great

[@virtualabc7847]

Yea good idea

[@mislovelover31]

he answered a similar question in one Q&A, he's not that good at making burgers

[@awszaza3225]

@@mislovelover31 oh i didn't know that , thanks for clearing that up , but still i think he can do one , most recipes online aren't so easy to make at home and i sometimes struggle with doneness sometimes His sauce of choice could be interesting

[@FreeBroccoli]

Check out J. Kenji Lopez-Alt's Food Lab blog. Lots of good burger techniques there.

[@awszaza3225]

@@FreeBroccoli great! Thanks

[@MrBuschi531]

I always got Zwieback as a kid when I was sick. Even though it's not that great, it helped a lot to get better soon and I'd never want anything else-

[@vigilantcosmicpenguin8721]

Sometimes being sick will do that to ya. It's better to just have plain food.

[@fordhouse8b]

I used to eat with marmalade, or with margarine, with or without cheese. Great dipped in tea or hot chocolate.

[@fcr8409]

no chicken soup?

[@MrBuschi531]

@@fcr8409 Yes, but Zwieback was more common

[@fcr8409]

@@MrBuschi531 i guess they didnt have ginger+garlic+oregan+carrot+chicken to make it....

[@vinnytube1001]

I heard those little crunch-munch noises right in the last second. Fitting.

[@jonesbts6393]

Your pacing on this video has definitely improved over the last several. Much more watchable, and I feel like I have more time to digest the large volume of concise and helpful info you are putting out. It's almost back to the normal pacing you had about a year ago.

[@JemRochelle]

I'm really digging the multi video series Adam has been doing. I love getting to dive deeper into topics. Keep it up Adam!

[@fishingfan1500]

I can't recall how many times I've watched this, but i absolutely love this story

[@rturae]

Never realized there was so much beef between people involved in the invention of cereal 🥣🤔

[@Magnulus76]

Another thing to consider... in the 19th and early 20th centuries most Americans did alot of manual farm work. My grandpa didn't even own a tractor on the farm he grew up on in the 1920's and 30's, they just had a mule, and after the war he became a postal worker and walked miles ever day. That glucose from breakfast cereal would have mostly gone straight into energy for work in the morning. They also had greater insulin sensitivity to begin with because most Americans had quite a bit lower BMI than today.

[@vinimano8213]

About breakfast be a pain to make in the old days... my Grampa told me that his Mom use to make polenta(no salt) in the morning and they add cofee, milk and sugar to a bowl to eat...

[@xGriffy93]

my grandmother made us palenta in the morning when we visited. we usually had it with milk and honey, but sometimes she'd let us have it with coffee and we would feel all grown up

[@TheTruthHurts6666]

Oh yeah, my grandpa went to the river every early morning and fished up a few small freshwater fish, went home, fried them in oil and ate with rice and some garden herbs my grandma picked and that was breakfast.

[@christinedolmayeh9094]

Here's a fun tidbit for you: When American white bread first hit the market here in Lebanon, it was double baked, so it was called "toast". Then when technology permitted for the typical bread to be shipped here, people started calling it "soft toast".

[@pricklybiscuit]

Ok that's pretty interesting ngl

[@MihadAlzayat]

I only eat sfe7a

[@christinedolmayeh9094]

@@MihadAlzayat as we all should

[@CallenceGaming]

YTP: Adam Ragusea is obsessed with breakfast cereal.

[@qwerty11111122]

Im already excited

[@ekn_38]

Looking forward to it^^

[@papertoye]

Who cares?

[@DapperRV]

I appreciate you giving context at the beginning of this. So many people talk badly about foods without understanding their initial, intended, purpose to those that did not have electricity.

[@DavidZanter]

"there is always fruit on the branches". I guess one solution to that is we make our food as bland as possible so we don't overeat. 🙂

[@itsthevoiceman]

You underestimate my oral fixation.

[@Orinslayer]

I literally eat handfuls of dry plain unsweetened oatmeal sometimes.

[@vigilantcosmicpenguin8721]

Alternatively, the solution is to just overeat.

[@enzuki]

Sometimes you want to just have something to eat or more specifically something to chew on so as long as it's not inedibly bland people will still eat a lot

[@a.w.4708]

Mr Kellog would probably agree :)

[@maciej4250]

1:32 I'm sorry Mr Ragusea but I have to disagree. I bake my own bread and when baked in the evening it stays fresh not only the day after but also for 2-3 days after baking if wrapped in towels correctly. I don't add anything extra to it, just flour, water, salt and yeast and I don't think my bread flour contains any preservatives.

[@nomedocanal8496]

it probably contains something that keeps your bread more stable.

[@juliemittel3931]

4:10 i agree. whenever i was sick, my mom would make me eat zwieback and tea and i hated the zwieback because it was so hard and bland it was kinda hard to eat... and also dried out your mouth.

[@wiesoauchimmer1879]

I'm pretty sure it's supposed to be soaked in something, like a bowl of milk or you dip it into the tea. I mean it just tastes like sawdust otherwise, they're not biscotti after all

[@gasleona]

I feel like people are glossing over the name that's written beside Will Kellogg's

[@arkesh110]

Timestamp?

[@arkesh110]

Ah, 7:12

[@gasleona]

@@arkesh110 thanks haha i was a bit lazy

[@Mattador666]

Adam’s shirt reminds me of the episode of the Simpsons where Bart, Nelson, Milhouse, and Martin rent a car and drive to Nashville to go to the Worlds Fair. And the big rusty sphere that still stood there was full of wigs.

[@fishflake1209]

IT’S KNOXVILLE!

[@BubblegumLightsaber]

"Wod fir?!"

[@betabug64]

Fun fact: Shredded wheat first publicly debuted in the 1893 World's Columbian Expo of Chicago. Mild coincidence, I assume

[@firebeardnc6012]

I'm glad someone else caught onto that

[@basharkano9658]

One gotta admire the amazing work that goes into these videos. I think Adam is now the best food science and history channel on youtube.

[@MoonatikYT]

This is the perfect time to be sponsored by Magic Spoon with a "luckily, this cereal doesn't have carbs!!" segway! Why, Adam? Why?

[@kaitlyn__L]

You generally don’t reach out to sponsors, they reach out to you. Even if his relationship with that company is such that he can reach out, which is rather rare, they’re under no obligation to take him up on it.

[@MoonatikYT]

@@kaitlyn__L I know, I know, it just would've fit.

[@davidd.w.8681]

I prefer this way. By separating the content and the sponsor, it removes the possibility of the sponsor influencing into the veracity and integrity of the content for the sake of the advert.

[@jontalbot1]

“Sticky wicket” is a Britishism l have never heard an American use before. Good content and delivery as per.

[@ancillarity]

Did Kellog know the chemistry of various sugars (including starch) back then?

[@levitillman9507]

I love how you get to the point... I clicked on the thumbnail, and I know you're name and channel. You didn't feel it necessary to selflessly promote or read to me what I just read. You are awesome sir. Thank you. friend.

[@ElijsDima]

The platonic ideal of a breakfast cereal is as close to cardboard as physically possible.

[@Sam-jv5kb]

wish school was this well prepared and presented

[@kendricklamaristhegreatest]

Me when I find out the video wasn't sponsored by Magic Spoon "My day is ruined and disappointment is immeasurable."

[@shelleyb162]

11:20 that's how I like to cook my grits. I left a pot of them sit overnight by accident once and I decided to try it the next morning and LOVED it. Of course it was like a giant glutinous block but I broke it up with a fork, added a little more water, and reheated.

[@marcberm]

Huh... Was absolutely certain this'd be a "Magic Spoon" episode.

[@JAN0L]

Having baked some sourdough bread it doesn't go stale overnight. Just make sure that if you already cut into it you don't leave the cut side exposed to the air, and even then just that side will harden rest will still be fine.

[@MadKingIII]

I still struggle to believe that the man who made the now sugar coated breakfast cereals I grew up eating thought having tasty food would literally kill you because it was tasty...

[@MenchisMenagerie]

Its really interesting seeing this process and understanding what they went through to get the flake they wanted. A really big curiosity of mine is thinking on just how so many methods of food processing, preparations, cooking and baking were even came up with in the first place.

[@jianbozhao6136]

Adam ragusea is the only guy that can make the history of cereal so interesting. Or I'm getting old

[@eboracum]

Really well done. I'm impressed at how much effort went into recreating the Kellogg brothers' various intermediate attempts at Wheat Thins/Corn Flakes. And obviously into the research itself. Lots of effort goes into these vids and it shows, even if some of it only manifests in very subtle ways.

[@ferfymoe2093]

Ah, cereal. My favorite soup.

[@mercutiobr3814]

I´m always impressed how you guys (mainly people from the USA) are so obsessed whith cereal...

[@tommclean9208]

my viewpoint for years has been that cereal is incredibly unhealthy and everyone called me mad, good to see that it's true i dont believe we need breakfast in general anymore, if you have an inactive office job

[@grantflippin7808]

A high protein breakfast helps with eating a smart lunch

[@12346unkown]

“…i’m not sure if he was right about that.” killed me 😂

[@anyasolovey17]

Better than any history lessons at school, love these videos! Thanks for making all the research ♥️

[@dustycoal183]

The bit about making the most boring food sounds like a villain plot I can only see from a cartoon.

[@tomjones6944]

Hey Adam, sorry I didn't use your code when I bought some magic spoon. I sorta forgot or figured it wouldn't work in Canada, but then I saw it does literally after I'd already bought it because they ask where I heard about them lol, for whatever that's worth to you and anyone else!

[@TheOdinsLance]

honestly it's pretty cool to see a lot of the concepts you've discussed in the past come together in this one.

[@danielbaker3522]

11:02 hurt my soul on a physical, deep level

[@kajmaj117]

I was surprised that people used to not like rusk, but then I realized that they probably didn't add sugar or vanilla.

[@mystruggletobeadecenthuman5121]

"He believed the key to longevity was to not enjoy anything" welp. sounds like I'm gonna live for a thousand years XD

[@oblongpickle4541]

It’s crazy how good you are at sliding your sponsorships in

[@kysfggt]

dear americans, stop eating dessert in the morning. Have a real breakfasts. Thanks

[@Ash_Wen-li]

Unless its fruit, savory breakfast over sweet breakfast anyday

[@yungboy4216]

hard to do in a country that worships capitalism, quick to eat simple carb breakfasts like cereal are kinda a necesssity for many of us

[@kysfggt]

@@yungboy4216 i'd rather wake up an hour earlier and have a real breakfast than eat sugar from a box.

[@yungboy4216]

@@kysfggt same, I tend to skip breakfast when I don't have the time because cereal is disgusting

[@TheGreatMaou]

@@kysfggt good thing there are many types of cereal 👍

[@fidelkva4810]

15:30 Carbohydrates are rarely converted to fat, since energy is lost in the process

[@delabuenavida]

Scrolled long enough but finally someone said it! I'm happy now I don't have to

[@TheriusT]

Hello Adam, You do a wonderful job with all your videos, editing, script, and everything. However, in most recent videos there is a sound in the sound mix. A squishing sound, something akin to a very subtle fart sound. I love your videos but perhaps that is a detail you might want to look into.

[@subz81]

I thought it was only me, thanks for commenting on this :)

[@a33m3a]

I think it's the auto focus

[@laughingwolf330]

Oh man, I did a whole report and presentation about this in the 8th grade! The names they went through before settling on Corn Flakes were the best - part of me wishes "Elijah's Manna" had won out lol

[@turtleking9999]

Kellog's "vitality" thing sounds like a total myth. Wasn't it just to help keep people's libido low? Less dopamine receptor downregulation compared to sugary cereals.

[@LUNUSt]

Yes. In fact he's the reason male genital mutilation is so common in the US. He was actually known for performing nonconcentual operations on his patients genitals as part of his religious philosophy

[@General12th]

@@LUNUSt snippy snippy peepee

[@LUNUSt]

@@General12th yeah making fun of rape. Classy

[@General12th]

@@LUNUSt Genital mutilation is not quite the same thing as rape.

[@LUNUSt]

@@General12th it literally is.

[@HyperactiveNeuron]

Plot twist at the end. Love it! Modern day zwieback toast is great. I love it. I ate it when I was little, my family is mostly German and it was considered a treat... Crunchy little pieces of toast topped with some butter and jelly. Loved it. Still do. When I lived in Germany it was still popular and is great for a rocky tummy. Brandt is the only brand I know of here in the US and I've seen it in some Kroger, Meijer, Whole Foods and Amazon.

[@qrv123]

This is research paper worthy level research presented to us in a 15 minute video. Well deserved like from me!

[@Anglo-EgyptianMan]

Didn't expect this video to be so interesting, keep up the good work boss!

[@helium-379]

Thanks ceral people for contributing to diabetes.

[@GunboyzElite]

This is exactly the content I subscribed for. It feels like an NPR podcast except with fewer guests and citations.

[@lydialady5275]

Thank you for this! I appreciate your attempts to make dry, crunchy cereal at home. Nowadays, we have time for that, and it sure is better than boxed stuff. Texture and taste are hard to replicate, but we have a difficult time being able to work so hatd to make good grain as bad for us as the factory. This makes me appreciate my steel cut oats so much more.

[@anirudhviswanathan3986]

Also hope you appreciate his constant Magic Spoon sponsorships then lulz!

[@Loukie69]

I love the cricket analogy coming from an American (especially one of Italian extraction).

[@Broockle]

haha.. German's my mother tongue. I never thought of Zwieback referring it to being baked twice xD Zwieback the way I ever had it was always sweet. It's not far removed from like a Biscotti. Also "Zwie-" is pronounced "Tsvee" like "Zwieback" or "Zwielicht" 'Twilight' "Zwei" is 'Tsvai' like in "Zweihänder".

[@vinnytube1001]

Edit: so it turns out this is a really dumb suggestion I made. But I'll leave it up rather than delete it, since there was a good conversation that came afterwards. I'm going to guess that the original German is zweiback and somehow it got mutated into zwieback in English. Official English pronunciation is "ZWEE-back" although the ancestral German side of my family is begging me to say "TSVAI-bock"

[@Broockle]

@@vinnytube1001 uhhh maybe. In modern highGerman it's "Zwieback" which I'd transliterate as 'Tsveebuck' for Americans. Zwie- and Zwei are both used in different words. Zwei just means 2 by itself. Zwie- is more of a prefix, you never see it by itself. But ye Mittelhochdeutsch and Altdeutsch were not as centrilised as modern Hochdeutsch is so they had all kinds of words. It's still kinda like that today with the different dialects of German. Language is not easy to pin down. Words do strange things.

[@vinnytube1001]

@@Broockle Hah, thanks for that. For sure my ancestors were neither wealthy nor well educated. Probably from Rheinland-Pfalz or thereabouts, we don't know for sure. My grandparents favorite dish was Saumagen, if that helps. ;) Of course by the time I was growing up, our use of German was down to just a few words sprinkled into a 99.9% English vocabulary.

[@Broockle]

@@vinnytube1001 Saumagen xD I'm dying. I gotta look dat up. It always cracks me up just how blatantly honest the German naming conventions can be. I'm from Vienna but my Mom grew up in Rosenheim. So I grew up hearing the different words used in the different areas a lot and I'm used to explaining words from one side to the other. German's tend to get very confused when they hear Viennese xD

[@vinnytube1001]

@@Broockle No doubt. My intuition - which I accept was wrong - about zwie/zwei being mixed up is because the sound of ei/ie are either reversed (or just different) between German and English. It trips up a lot of Americans trying to pronounce German words. Seemed totally reasonable that a misspelling could enter our lexicon (oven though it didn't).

[@x_sheenah]

I love cereal and I love that Adam Ragusea consistently sells adult cereal start-up products.

[@TheSteam02]

John Kellog is someone who I would call a "Mr. No Fun."

[@vigilantcosmicpenguin8721]

Yeah, Will was the cool sibling. He seemed like a real partier compared to John.

[@ashkitt7719]

People on Twitter are gonna live forever, aren't they.

[@griffithdavey2]

As far as the Kellogg legacy: you can't forget about circumcision

[@RyanHellyer]

Oh cool. I always wondered why North Americans use the name granola instead of muesli. I was so confused when I moved to Canada and couldn't find muesli for sale. Or when I did, it was in the health food section and it tasted like butt hole. Then I discovered the granola section and found it tasted exactly like muesli lol. The granola always had way too much sugar in it though :/

[@trygveevensen171]

About the ancient breakfast, you could just let the dough rise overnight, which some bakeries also do

[@rfldss89]

Personally, home made bread is a close second to pre-packaged industrial bread when it comes to longevity, but maybe it's because i generally add whole grain flour (even homemade white bread always seems to stale quicker). Ps: it's pronounced zwee-back (zwee like your yelling out "weee" when going down a slide, and back like you'd pronounce Johann Sebastian Bach).

[@crazypickles8235]

I loved this follow up video on breakfast cereal. Very in depth and eye opening.

[@josefdoesthings]

Imagine drinking milk before it was milk 🤯

[@randomguy9202]

I do that all day long

[@aenwynn950]

3:15 I kept laughing to see how you would go around it and you did successfully. 😂