Why Did Americans Stop Eating Kellogg’s Cereal?

Kellogg, the 117-year-old brand that started as a breakfast cereal company that has since expanded to be one of the largest food companies in the world, has seen declining cereal sales over the past couple of decades. The one-time category leader is now facing such setbacks as countless lawsuits over its nutritional value amid a more health-conscious consumer base, and a workers’ strike and a plant fire in 2021. In response, the company on June 21, 2022, announced plans to split into three separate companies. The question is though: Will that be enough to rebound its cereal segment?
Produced by: Dymond Green
Senior Managing Producer: Tala Hadavi
Graphics by: Jason Reginato
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Why Did Americans Stop Eating Kellogg’s Cereal?

[@JogBird]

maybe ppl figured out that eating candy for breakfast wasnt a good idea

[@rillest75]

Who do you think you are, my mom?

[@JourneyDreamMovement]

@@rillest75 candy is cheaper and does the same

[@kyliepechler]

Spot on.

[@lotusgrl444]

One would home, society as a whole would benefit

[@davidstufflebean3285]

@@lotusgrl444 how boring that would be

[@kw9158]

I think it's pretty simple. Most groups of families these days are concerned about 2 things: health and money. Healthwise these cereals are awful for you, with high amounts of sugar and low amounts of anything good for you. Moneywise, prices for cereal boxes have skyrocketed. 1 box is almost $10 which is absurd, especially when it's finished in just a few days for a family.

[@jimdavison4077]

that's strange as I can get my favorite Post cereal flavours from 2.99 to 3.99 a box. Kellogg is dead to me with their poor labour relations and the fact its all US made.

[@ChrisMovieUniverse]

That's Capitalism for you, people are greedy no matter who's in office.

[@ericacruz8261]

$10??? not where I live😆

[@eudofia]

@@ericacruz8261 Maybe not exactly $10. But some family sizes of some brands go for about $8 or there abouts, especially in those small rural food stores.

[@MikeBNumba6]

@@eudofia $8.99 on a good day for the larger sized boxes So that's basically ten bucks when you include taxes.

[@darionrobinson1]

People are not willing to pay the price that it cost to buy a box of cereal at the store The price is freaking insane and inappropriate.

[@pacomorris18]

They know the main reason is price but don't wanna address that issue lol

[@emmanuelmatos9925]

Exactly a box of cereal is like $9

[@AP-wm6en]

people rather spend $7-$12 on eating out for one singular meal rather than spending $4-$6 dollars on a box of cereal that will last about a week and complain that its the prices of cereal.

[@YouTubePurgetheblackplague]

​@@AP-wm6enyou do know how much a cup is? It's tiny.

[@DREAM-lv4cj]

Have they seen the price of a box and how small the boxes have become?

[@ricardos8307]

Yup shrinkflation hit the cereal market hard, smaller and smaller packages with the same or higher price, plus the options for sugarless or zero added sugar is very small since people have been realizing giving a spoon of sugar to a kid is not healthy

[@simonriley2051]

Mi Fi tell you , the boxes small and you know how much thousands of dollars it cost

[@ladymacbethofmtensk896]

Yes, blame the cereal company and not the Government's excessive spending!

[@DREAM-lv4cj]

@@ladymacbethofmtensk896 oh.,.lol. you misunderstood. They stated no one's buying cereal or eating that much cereal...I wasn't concerned with whatever else...I just said have you seen the price of cereal and how small the box's are getting. That was my theory. Cereal is a luxury depending on who you ask and not many in today's economy afford it for their children. It's not that serious...lol! Blame? Too much...SMH. just I can understand if the sales has went down. Who wants to pay 6 bucks for a pop tart sized box off sugar?

[@ladymacbethofmtensk896]

@@DREAM-lv4cj I understand perfectly well what is happening. The trouble is that some people keep insisting that government give them more free stuff. The money has to come from somewhere. What if we just print more money? Higher prices for smaller quantities of product is what happens when the Government prints more money to give away.

[@cattameme]

since cereal is so goddamn expensive now. Why even buy it. In fact I can buy Oatmeal with REAL fruits in it instead.

[@definitelynotwalter]

Facts, healthier too

[@zachariahsmith9130]

Still sugar. All of it

[@miaomiaou_]

@@zachariahsmith9130you don’t have to add sugar to your oatmeal. I don’t. I add fruit, which does add “sugar” but is balanced by fiber and contains vitamins and other micronutrients. I know there is a lot of debate about how fructose behaves in the body but I won’t pretend fruit is unhealthy lol

[@zachariahsmith9130]

@@miaomiaou_ oatmeal isnt sugarless

[@agfagaevart]

@@miaomiaou_ even just oatmeal is high glycaemic. you can't win! :-(

[@kaniahankston4310]

Nobody wants to pay 7-8 dollars for cereal when it’s just sugar and empty calories. It’s cheaper to get healthier options!

[@exoressdelivers70]

$7-8 dollars? Unless it's a specialized private brand it is not $7-8 per box. At least not with Kellogs, General Mills, or Post. At most you will pay about $4.00 per standard sized box from those major labels.

[@kaniahankston4310]

@@exoressdelivers70 Let’s be real. The price honestly depends on where you live. I have NOT seen a box of cereal for 4 dollars where I live in a LONG time. But if it is where you are, good for you!

[@scz798]

Seriously. You have it for breakfast and you stay hungry until lunch. It has no nutritional value so it's pointless to eat it.

[@NaturalBeauty214]

It's $7.02 after taxes ($6.72 at Walmart) for the big 40oz boxes/bags where I live in Houston for Cap n Crunch. But I don't eat cereal so it's something I don't worry about to much. However, being that I'm near 40, I can certainly remember back in the day how much cheaper and affordable it used to be.

[@blacklyfe5543]

@Exoress Delivers it's 8 to 9 dollars 💸 fam idk what state you live in but over here in NJ it's between $8 to $10

[@tj5163]

Just 2 days ago I went inside the store and the small boxes of cereal are $6 if you have a family that’s practically gone in one sitting. The larger ones were 7 and 8 respectively. It is completely ridiculous. I’m glad I’m a college student and I eat cereal only occasionally.

[@shanecasey8365]

where do you live? That's stretching believability, unless you're shopping at 7-11.

[@tj5163]

@@shanecasey8365 I live in South Carolina and shop at Publix because the pandemic ruined the quality of Walmart and Kroger in my area to the point the vegetables on the shelves will be moldy. The small standard cereal box is 5.94$ for GM cereal brand. The large box is 6.94 and the family size is 7.94. Respectively they are 6,7,8 dollars. You can say oh yeah it’s because I’m shopping at a Publix but Walmarts prices are just as high these days and Walmart keeps claiming they are raising prices because of theft.

[@socku5850]

1 usually buy it at cvs store. It like the other guy said it usually around $ 5 - 8 a box is probably 20+ oz. Unless, you buy a small pouch of cereal that cost a little over $ 1.00 but have like 3.5 oz. Majority if the times I might buy cereal if it like 2 boxes of cereal for $6 - 7 that on sale price. Usually at cvs ( long drug ). The milk is kind expensive too it like $ 6 - 7 a gallon . It almost the same price as gasoline for the car. I live hawaii on oahu.

[@jakeboynton]

that is still at leasttt $2 for a meal. is $2 a meal too expensive ? also this is just not true, if your talking about these cheap unhealthy cereals. I've never seen even a big box go for more than $4. I buy Kashi cereal which is quite expensive if you compare it to the normal cereal and the past, but it's a great deal for a quick morning meal that taste delicious and besides it containing a lot of carbs (not sugar) it is quite healthy

[@tj5163]

@@jakeboynton the point is that it is expensive for larger families (Husband-Wife w/2+ kids). It doesn’t make a huge difference for single, partnered or families with one child. But yes when things like cereal in a family fly out the cabinets. Paying 20-25 for a few boxes of cereal every week is a lot. That’s just one aspect of their shopping haul. No it’s not crazy expensive by itself but it adds up, for larger families. When you calculate all the living expenses for a larger family, it’s easy to say are these groceries going up really that serious or big of a deal? When in reality it is because you still have tons of other things you need to buy and pay for. Like your regular bills, other good for you family etc. Of course there are ways to cut costs and things nowadays but when things just a few years ago used to be a lot cheaper it’s hard for families to not notice.

[@Marine450x]

I grew up on cereal, I still like it, and yes late night instead of a snack too. But it's gotten too expensive & the box size keeps shrinking. I'm much more discerning with regards to which to buy or not to buy, and Im well off enough that price isn't the primary issue, the idea of being hustled is.

[@jimleech2364]

Buy the store brands!

[@beverlyledbetter4906]

I love cereal and milk; but I can only use lactaid milk which is ridiculously expensive as is the cereal! The knockoffs are way cheaper (my favorites are rice crispies and cinnamon toast crunch)!😳

[@DancingDivasMaj]

shrinkflation

[@chiragsharma5050]

It's not healthy eat rice with milk instead

[@DancingDivasMaj]

@@chiragsharma5050 nty im good

[@davidcantor293]

It's been declining partially due to the $5-7 a box price.

[@who2u333]

The way they handled the 2021 strike didn't help in my view.

[@111olbap]

It declined way before that. After 80s kids stopped eating cereal in the late 90s, the subsequent generation never picked up the torch. They're just not interested. Cereal was still cheap as anything in the late 90s but the market was in free fall. Us 80s kids were literally the entire cereal market. The industry completely failed to convince the next round of kids to eat the stuff, and the market became a shadow of its former self. Sure, us elder millenials would still buy a box of froot loops for a laugh once a year, but now, to come back to your point, we're done with that too because I am not paying $9 for a box of fruity pebbles. Nostalgia isn't worth that much.

[@yvonneplant9434]

It's been too expensive for years. I hate cereal so I never eat it. Nothing could get me to eat it.

[@edfig]

Nah... It's because it's loaded with sugar.

[@amazing50000]

Thank you! That is what i'm saying.

[@M3Volver]

To me the amount of sugar in cereal is way too high and the prices for cereal has gotten too expensive. The Boxes/Bags have gotten smaller and slimmer and yet the prices just continued to go up, even before the past 2 years. My favorite cereals are $8-$9 a regular size box and a regular suggested serving for most cereals are less than 1 cup with an average of 16-18 grams of sugar. That amount of sugar is definitely a lot for the amount you'r suggested.

[@nomore-constipation]

Aɢʀᴇᴇᴅ... imo they need to do better ᖇ&ᗪ on cereal as an ingredient. Kinda like a Chex Mix snack or something like Special K Loaf (which surprisingly my kids like as a supplement for dinner) They might have exhausted the life of buying cereal for breakfast 𝙤𝙣𝙡𝙮 but if you buy the majority as an ingredient and eat the "extra" as a mixed snack or cereal it might bring life to the brand again. This is specifically why the stock jumped when they successfully split the overall company. If they figure out a way to get useful for uses other than 𝙟𝙪𝙨𝙩 breakfast I think they can sustain it for a bit longer until the new trend. 😉

[@randomboris]

Agreed, I don't even know who should be eating cereal these days. You're overpaying for something that is very detrimental to your health and can give you diabetes later on.

[@omgcrisbreezy]

8-9??? Where the heck you buying your cereal. Cinnamon Toast Crunch and Reese’s are 4-5 here in Florida

[@nomore-constipation]

@@omgcrisbreezy What really tells you the cost is not total but how much per pound or oz So places like Costco have huge boxes but in double boxes. Grocery store usually have family size or lower

[@Jaigarful]

Yep, and all the sugars make you feel so awful. I remember how hard I used to crash way back in high school after eating cereal or toaster strudels in the morning. The sugar just isn't good. For like half the price, I can get some oatmeal and frozen blueberries, and just make my own in the morning. Doesn't take that much more time, doesn't have nearly the same sugar. Or I can make cornbread (I like sweet so its not necessarily better for you) and mix it with milk or pinto beans in the morning. Or there's yogurt with granola and fruit, etc. There's just so many good quick options out there better and cheaper than cereal.

[@screaminjesus]

99% of these cereals are filled with sugar, might as well eat cookies for breakfast

[@ShoppingWithStyle]

Mmmmm cookies

[@TowerofAboveandBelow]

Cookie Crisp!

[@chocolatechipslime]

Most of the cereals arnt as sweet as they used to be

[@deesplash7087]

Precisely !! Like cereal are literal junk food

[@plumpbird.]

wait im the only one that does that?

[@gobbletegook]

Once upon a time, cereal served a purpose. It changed the world with a fast and simple paced way of getting a good nutritious product with energy that got you going in the morning. No longer did you have to cook meat, bake bread, or simmer porridge for hours before work or school. But then, it became unhealthy. And, if you are diabetic, they tell you that it is one of the worse things you can eat. And the people that were selling it, reinforced this notion that it is the most important meal of the day. Well, the new news is, its not.

[@MikeBNumba6]

Couldn't agree more. I used to eat cereal all the time. But as I got older I realized that there was way too much sugar in it so I stopped eating it. Not to mention it just got expensive too

[@whome4642]

It doesn’t help the the first word in their names was usually sugar and people remember that.

[@wanderingfido]

I can't even eat bread or baked white potatoes. The glucose level in my blood will get too high. Demographics means less younger people healthy enough to continue buying this sort of crap.

[@norwegianblue2017]

Yup. Even cereals that you don't think are high in sugar, still have a lot of sugar and are quite high in carbs. Even if you are not diabetic, cutting carbs is a good idea. Drop the bread and fruit juices/sugary drinks and sweets, eat more quality proteins, non-starchy vegetables and quality natural fats. Watch the pounds drop off and your cholesterol will plummet.

[@deesplash7087]

One question: when the hell has traditional cereal ever been healthy 😭

[@nandananda2171]

Sugars + pesticides + highly processed + GMO + lactose = The complete set... For your hospitalization.

[@ramochai]

Hospital CEOs liked this.

[@humanperson9443]

How do you live without milk?

[@MariaGonzalez-vc9xe]

And metal...

[@ZAGIDI]

Too much sugar and have no health benefits. I can’t go wrong with old fashioned oatmeal with fruits of my choice if I want to eat cereal.

[@catalinacurio]

Honey, banana and natural yogurt with my oats. 😊

[@daharos]

the sugar is bad but please stop with having no health benefits... cereals typically provide a quarter to 35% of most vitamins you need... but their heavy reliance on adding sugar, hardly any fiber or protein on most of them, that's what really screws them up.

[@nahor88]

All these top comments are over a year old I get it, but NO ONE is talking about the CEREAL ALTERNATIVES to Kellogs these days. They existed a year ago as well. Cascadian Farms for example uses WAY less sugar than Kellogs AND all-natural ingredients. It's worth the extra money. I usually go for the Hearty Morning Fiber; helps keep things moving downstairs if you know what I mean. I got Raisin Bran on sale on time, and was astounded at how it has TRIPLE the sugar content with not even the same Fiber. Kellogs can start by matching companies like Cascadian Farms.

[@tuxediomafia]

I think one large elephant in the room that you missed here was that in recent years Kellogs has changed the way/formula on their cereals. Corn Flakes, Special K, frosted flakes, and so on, ALL taste so different and have a MUCH different texture. My entire family has been put off by this and many others I know feel the same.

[@questionresearch8721]

They don't want to admit that. I totally agree.

[@exoespeon]

Yeah I feel like a lot of foods from our childhood have changed their formulas (probably to make them more cost efficient) but at a loss of loyal customers because of the things you mentioned

[@RedSeraph_]

Not cereal related but close-ish..Is it me or do doritos taste waay different

[@michelleramos1452]

Red Seraph I agree I thought it was just me

[@Kevfactor]

Corn syrup ruined a lot of brands. Soda is undrinkable from the stuff

[@biobiobio7777]

I went from eating cereals and sugary breakfast stuff to eggs, sausage/bacon, toast and fruits. Way more satisfying.

[@Gelinnawen]

Even with eggs being so expensive right now, they’re still a better buy than cereal. And speaking of nostalgia, I tried some lucky charms awhile back…they were nasty, nothing like I remembered. Plus I felt sick and sleepy all day. Even my teenage boys prefer eggs or breakfast burritos to cereal.

[@slesperado]

Why is there no mention of lactose intolerance? I used to eat cereal all of the time when I was younger. I became lactose intolerant when I was 18 years old. Because of that, I stopped eating cereal. Also during that time, a "milk alternative" was unheard of. These days we do have milk alternatives, but since I spent so many years without eating cereal, my craving for cereal has been diminished.

[@FelixBibian]

last time i ate cereal after i became lactose intolerant was over 4 years ago. but when i do eat cereal i eat it with same old whole milk rather than the alternatives because to me whole milk tastes way better with cereal than almond, soy, and other types of “milk”

[@slesperado]

@@FelixBibian I agree with you, Felix. Regular milk tastes and feels much better than its alternatives. My favorite alternative milk is oat milk. I use oat milk in my coffee drinks now.

[@apaddy5390]

Same. I treat cereal like a dessert, I have it a few times a year and opt to buy the individual serving container instead of a full box.

[@MrPolandball]

No, we don’t need anymore of plant based toxic “alternatives” to already fake factory made government enforced modern-day “milk” or “dairy”. You should just simply stop buying pasteurized crap that does nothing but makes lifeless indigestible liquid that your body gets rid of which what people define as “lactose intolerance”. Why don’t you f.cing just for once purchase raw untainted milk from a farmer and see what happens? I drank raw milk from cow and that’s when I realized this whole lactose intolerance thing is pure BS and worldwide scam since I unexpectedly literally had no bowel problems or the salmonella fearmongering sickness after that instead of falling for the awful plant based agenda crap.

[@slesperado]

​@@MrPolandball Toxic alternative? Where did you get that claim? I also get sick from tomatoes, tomato-based products, cherry juice, and grape juice. I know my body. If cow milk makes me sick, then it doesn't matter if it's processed or not. I will still get sick from it. Oat milk works just fine for me.

[@w8lvradio]

NO. With Kellogg's the problem isn't sugar, after all, you can buy UNSWEETENED corn flakes, and do with them what you wish. Instead, with Kellogg's, the problem is GREED: They kept making the boxes smaller and smaller, while making the price larger and larger! There was no reason for this in the USA (price a bushel of oats or corn, and you will see the RIDICULOUSNESS of the cereal prices) And so? Consumers pushed back! Our corn flakes come from MEXICO, and that's a GOOD THING called competition, and SHAME on Kellogg's, they're getting EXACTLY what they deserve. We consumers are FED UP with the "Just Because" price increases of food from GREEDY COMPANIES LIKE KELLOGG'S, and we're not putting up with it! That's How It Is.

[@jamestillman9810]

Unsweetened corn flake are still full of sugar simply because of the way they been processed. They are easily absorbed into the blood. Also, the corn used was sprayed with glyphosate from the herbicide Roundup. Glyphosate was patented as an anti-biotic and destroys good gut bacteria. Glyphosate also causes leaky gut because it breaks the tight junctions along you gut wall. The leakage causes low grade inflammation throughout the body which can lead to a host of auto-immune diseases. This is one of the reasons why we have an obesity epidemic in the US. Over 80 percent of f the population is insulin resistant, meaning they can't switch from burning sugar to burning fat, so the fat remains stored and accumulates. This does not include the other chemical additives.

[@freddybee4029]

You hit it on the nose. Consumers are hitting back full force, and these companies are feeling their greedy ways are being depleted. Now if only…. ?

[@pdsnpsnldlqnop3330]

@@jamestillman9810 Very informed comment. I have never taken notes from a YT comment, I will be copying this down! Thank you.

[@IgikoPop]

Easy question: it’s like $6 for a box now and not worth the price :/

[@jimleech2364]

Buy the store brands.

[@mathewvanostin7118]

Also the breakfast habit changed a lot I remember back in the 1990s 2000s it was quite maintstream to take a bowl of cereal and milk and eat it Now people replace that with strong high quality coffee with their coffee machine. And simply drink it alone or eat it with banana or piece of cake/bread with jelly peanut butter or some cookies Even young ones dont take cereal anymore. They will just take their glass of milk with 2 3 cookies Basicaly if you like sugar simply take cookies/cakes. And if you like healthy food. You can take piece of bread with some kind of healthy peanut butter or eat bananas or any fruits along Basicaly cereals is kind of useless in front of competition

[@blacklyfe5543]

It's $8 to $10

[@IgikoPop]

@@blacklyfe5543 👁👄👁

[@Samirustem]

Meanwhile 5 dollar coffe and 2 dollar bars. Rich people dont want it and poor dont have money

[@definitelynotwalter]

I eat 2 eggs, bacon and two slices of bread every morning. Cereal is too sugary and isn't very filling, its more like a treat

[@scatpack7172]

Treats with milk lol ill be hungry in 30 mins.

[@WafflesX3XD]

a bowl of cereal has been a go to dessert for me lately ^_^’

[@jennalovecraftreeves9679]

Love eggs and bacon

[@JLOinthecity]

I shop at D'Agostino's grocery in Manhattan - New York - a 6 oz box of Raisin Bran is $8.29 prior to sales tax - why don't they start by lowering prices?

[@Nighthawk-8050]

Tell me about it. Price for a box of cereal is ridiculous

[@good-tn9sr]

I live in PA and at my local BJs it cost $6.00 for 38 oz coco pebbles

[@signalfire6691]

You're lucky there's any food at all in Manhattan. That place is a death trap.

[@LovePeace526]

People don't really buy these cereals now because of all of the bad press regarding their bad and toxic ingredients. Also, the high sugar content. People are wiser now thanks to all of the information out here and are prioritizing their health more than previous years when these cereals were really popular.

[@MrThe1234guy]

Mostly they don't buy it because they are priced ridiculously high along with milk.

[@nomore-constipation]

@@MrThe1234guy They said they had cereal and water combo. That'll be interesting 🤢

[@jaysmith1408]

Well you really can’t go wrong with the more wholesome cereals like Bran and Corn Flakes. Something based in vitamins and nutrients. And of course eat a few bowls, not a pallet. The wall of nonsensical coloured flavoured what nots really puts me off, but keep it simple guys.

[@jensenraylight8011]

isn't all cereal was containing BHT that proven to cause cancer? no wonder there are ton of young people getting cancer these day, those people consume the cancerous ingredient for 20 years straight

[@ladymacbethofmtensk896]

No. People are not wiser. If they were, they would have thrown away Dr. Kellogg's food philosophy long ago. They would have disposed of the notion that food is either bland/disgusting and healthy or delicious and bad for your health long ago.

[@suhanaahmed4960]

I usually just now buy generic brand cereal from tescos as its much less sugar and so much cheaper than buying from Kellogs. This video actually made me wanna eat some Kellogs cereal which my other family members consume and boy I just finished the bowl and I forgot how sugary it is. This is definitely something I would eat as a treat and not on a regular basis, yall stay safe tho

[@TheBooban]

What sugar? Unless its "Frosties", the sugar coated version, the regular corn flakes has no sugar. That's why it tastes boring and people pour spoonfuls of sugar in it. Or am I mistaken? Does it have added sugar? And the generic brands are thin and go soggy.

[@oo--7714]

@@TheBooban no they don’t have added sugar, I think OP knows this but just wants too make an American brand look bad. All the companies have the same sort of sugar in the uk, and similar ingredients and added vitamins, if you look at the ingredients list Honestly Kellogg cereal is better than tesco but a bit more expensive.

[@nyizzle4533]

@@TheBooban Read the side of the box. Just because you your bombed out taste buds can't detect it through the high amount of salt put in to balance out the flavor doesn't mean it isn't there. Nobody but fatties and future diabetics pour spoonfuls of sugar on processed cereals if they even eat them any more. Oatmeal, pancakes eggs bacon that's what's up.

[@sarahsimpkins1311]

Some times we buy the cereal that comes in a bag .

[@miaomiaou_]

@@oo--7714it’s not just Kellogg’s it’s nearly all the cereal brands. Next time you’re in the cereal aisle, look at the nutrition facts from fruit loops or Rice Krispies. Loads of sugar, nearly your total daily recommended amount (20g), and most of us will intuitively pour multiple servings into a bowl without even knowing. Makes you wonder why the serving size is so small. Not even a child eats that little, but it makes the food seem healthier on the label.

[@geobus3307]

Failed to mention GMO / glyphosate crops used in products in US but not in Europe where banned.

[@Marine450x]

GMO is a scarey thought to the ignorant masses. Over use of sugar, especially fructose sugars is a way, Way, WAY bigger problem for most Americans! Many GMOs have no effect on people, like making grains bug or drought resistant. Would you rather have a non-gmo grain that had chemical pesticides put on it, or a GMO grain that didn't need pesticides because of its bug resistance? But either way it will be coated in sugar. Ya just have to be a smarter & more disciplined eater.

[@nobody.6451]

Nobody, I repeat, NOBODY should be taking food advice from the USDA .

[@ladymacbethofmtensk896]

The USDA follows the same unappetizing food philosophy that Dr. Kellogg himself advocated when he created the original corn flakes.

[@azax3813]

Morning cartoons+ Kellogg's were heaven to me growing up.

[@grandmalovesmebest]

Yes, back when we could play outside adter breakfast and work off the sugar high. What to do for kids now who follow breakfast w video games on phones?

[@thankthelord4536]

Corn Flakes were the only Cereal we ate in the 60s 70s. I always dreamed my mother would buy captain crunch.

[@SwissyChief1265]

Your mother had the right idea. You're better off not having grown up on that sugary crap.

[@eddylorenzo5033]

Or cookie crisp 😆 🤣

[@mbd501]

When I was growing up in the 70s and 80s, my fav cereal was Cap'n Crunch Peanut Butter Crunch. Maybe not the best for you, but it tasted good.

[@turntprophet7960]

Cereal boxes used to have little games in the back of the back and even came with a little toy at times. That’s what pulled me in to certain cereals as a kid. Now as an adult, I see the insane price hike while the box keeps shrinking.

[@Sofiasart00]

I haven’t purchased cereal for my kids in 2 years. They’re full of sugar. Cereals are no longer a staple in my families breakfast. We prefer fresh homemade food. We don’t get persuaded by marketing . We know the health dangers of processed foods.

[@brettlinthicum6649]

its ok to have snacks and treats...calm down

[@Rayquaza894]

We? No, you

[@chocolatechipslime]

You probably were raised on sugar and I’m sure your alright

[@deesplash7087]

@@chocolatechipslimeand your comment right there is exactly why 75% of Americans are overweight/obese

[@miaomiaou_]

All Kellogg’s has to do is read these comments to find out why people aren’t buying. Prices are too high and it’s basically junk food. But to lower the price and start making real food again would seriously cut into margins lol

[@cavlizzy]

The insane price of cereals is what made me stop buying!! (or that is the main reason)

[@kyliepechler]

As well as the fact that the boxes have shrunk as well! So now you are paying more money for less of the product. Its a rip off.

[@blacksquid270]

Just the other day in the cereal aisle I was reading over the ingredients of all the cereals I always used to eat when I was younger thinking to myself, "is this even food" ?

[@scz798]

It's not.

[@timmytim6427]

Def not

[@brucewilson1958]

Truth is these cereals are not Food. They may be entertainment for the tongue, but they have little or no nutritional value. Often loaded with sugar, food colorings, and heavily processed. Americans are learning about nutrition on the Internet. As they become more educated they stop buying junk food and stop feeding it to their children. That is great! Better Health! More Energy! Better Sleep! Weight Loss!

[@grandmalovesmebest]

Back in the 70s I rem health advocates telling us the only healthy thing in cereal was the vitamins and that's why they put them in the cereal in the first place.

[@zachariahsmith9130]

Anything with flour, wheat, grains or oats is always sugar and more than listed on the box due to the regulations. Best to eat something other than those things anyway

[@zachariahsmith9130]

@@grandmalovesmebest blame your government for that. They got big bucks to promote a false study and never bothered to check its facts or background.

[@ZAGIDI]

You have a choice of what to eat and don’t allow any big corporation or government to tell you what to eat.

[@dawnkeckley7502]

Very true. But we don’t have any choice about the subsidies that are funded by taxpayers that cause these foods to be such profit makers for companies.

[@mackisbrocklesnar]

so do you think

[@ladymacbethofmtensk896]

The real irony is that Kellogg's began with the whole idea of healthy food being all about nutrition and flavour be damned.

[@ChristianRunsNY]

@@ladymacbethofmtensk896 Not quite, they made up things like the food pyramid to sell foods, they knew full well it was BS and sales. Just like the got milk ads were really to boost dairy sales. Not actual health.

[@shmookins]

It's nice to know that the pressure for change is people getting more health conscious. We are growing and learning.

[@malvavisco10]

health-conscious

[@marty7432]

Fluff that. Cereal is expensive. I'll take Chocolate Frosted Sugar Bombs over anything else.

[@peterpatton2867]

Look, let me decide what I like. If you don't want or believe the product is healthy or whatever for you then don't buy it and let the people who enjoy the product, enjoy it as is! No tweeking the product ingredients because then it's not the original flavor for those who've come to know and love it the way it was originally made.

[@theworkethic]

@@peterpatton2867 sheer stupidity

[@btudrus]

"It's nice to know that the pressure for change is people getting more health conscious." Yes, many people are starting realizing that eating meat & animal fat only (carnivore diet) is what really is healthy and not that that plant BS pushed by the seventh day adventists (like the founder of Kellog's - William Kellog)...

[@grandmalovesmebest]

Cereals, and foods in general, have decreased fat and replaced it w sugars. Not only has that decreased the flavor, it's increased doctor and dental visits, and turned former size medium ppl into multi large ppl!

[@bt2598]

Cereal is so unhealthy! We are feeding our kids a bowl of sugar with milk from cows that we shouldn’t consume as humans anyways. And then wonder why kids can’t focus.

[@ladymacbethofmtensk896]

We expect children to focus purely on instinct. We don't teach them to focus.

[@HablaConOwens]

Too much sugar. You cant enjoy much without reaching your daily limit

[@ladymacbethofmtensk896]

I consider rather ironic that Kellogg's is suffering because of the same health consciousness that created it.

[@waynesmith-hr9cx]

Growing to had cereal everyday. But now as an adult with young kids I understand most cereals have way too much sugar and are really expensive. I offer my kids healthier breakfast options. When I go buy cereal isn't always the generic store brand because it's a better value financially.

[@dpie4859]

Why would they? Its unhealthy sugary processed crap. Terrible stuff especially for children.

[@brett4264]

Name brand cereal is too damn expensive!

[@krisl9717]

I bailed on Heinz and Kellogg products when they shutdown facilities and left Ontario, Canada. These shutdowns impacted dedicated skilled employees and their families immensely.

[@cocoaorange1]

When did they leave?

[@krisl9717]

@@cocoaorange1 The plant in question started producing corn flakes in 1914. This same plant was closed in 2014, 2 days before Christmas

[@krisl9717]

@@cocoaorange1 The Heinz plant opened in 1909 and also closed in 2014. Fortunately, French's took over production in the area back in 2015 :)

[@anfrex3342]

I stopped eating cereal made by this company when I realized that eating this was not much different than eating plain Doritos with milk and sugar. Nothing beats oatmeal and granola.

[@XCHDragox115]

Workers: “We’re going on strike” Kellogg’s: “Okay, you’re all fired” *Kellogg factory catches fire* Workers: *laughs in picket line* Kellogg’s: “okay…no fire. Let’s strike a deal”

[@sergioacevedo2254]

I do really like my Cheerios though. Even though everyone says that they taste like cardboard and are for old people, lol.

[@Blackmind182]

The problem I have with cereal is, who just eats one bowl?! Maybe a large mixing bowl 😂

[@lisaj4441]

Word!

[@plumpbird.]

me...idk how much u guys eat...

[@banzy5387]

It’s filled with high fructose corn syrup and chemicals…consumers are sick and tired of being sick.

[@charlesrovira5707]

Could it be the fact that it's a toss up as to which is healthier to eat, the _content,_ or the _box?_

[@sirgeoh]

I hope not. Kelloogs is diabetes in a box.

[@ceoofmemes1967]

as a kid and teenager, I always used to ask my parents to buy cereal for the morning. However, I think our education system is playing a role in cereal. I found it more convenient to just buy something on my way to school rather than wake up a half hour earlier to eat some breakfast that would make me hungry by 11 am. Most cereal we bought ended up collecting dust on top of the fridge. We also only ate cereal once or twice a week, since its sugar content is way too high.

[@kayp5828]

The ingredients include BHT. I checked several varieties and this was the case so I left them on the shelf.

[@aurabless7552]

I get difference cereals and eat at different hours, golden grahams, honey oat, and cheerios. Its hits the spot when gaming late at night lol. I use almond milk. I used to be able to drink cow milk as a kid from 1-2%, whole, etc. But in my 20s I became lactose intolerant except for cheese and ice cream. So cereal only gets the almond kind.

[@LoiteringReaper]

Same here 😂

[@elenaarman-tang7811]

Have you tried Lactaid which is lactose free milk? It's a little expensive, but tastes good.

[@aurabless7552]

@@elenaarman-tang7811 I have, it's alright , I drank that for a while before switching to almond.

[@plumpbird.]

what games do u play

[@aurabless7552]

@@plumpbird. DDLV

[@sharonsomers]

Our family was always big on cereal. I'll never forget once when I had a sleepover when I was little and the girl I had over was in awe when I opened the cupboard where the cereal was when I asked her what kind she wanted. We always had around 6-7 boxes on the go in different flavors. She said at her house they only ever had one at a time. We ate it in the morning and often before bed as well! I like the sweet ones and the not sweet ones, just depends on my mood. It has gotten ridiculously expensive though.

[@patrickmaloy5262]

I quit buying Kellogg products 30 years ago because of the sugar, high fructose corn syrup, maltose dextrine, salt, and processed corn. Kellogg now markets a healthy ceral called musli, but I can find better products elsewhere that I know ate unadulterated. And, most stores in the U.S. don't carry Kelloggs Musli.

[@kimberlyhoward4940]

Can they make it taste like it did back in the 80s 90s?

[@angeluceta5688]

I won't pay even 25 cents for a box of that poison.

[@cleo1488]

I can’t buy Frosted Flakes. I will eat the entire bag in a few days.

[@markplott4820]

Frosted Flakes is 100% GMO corn. the sugar in Frosted Flakes is also GMO.

[@ramochai]

Most cereals, especially the ones formulated for the US market, are nothing but highly sweetened synthetic food. It's a great way to generate life long customers to the private healthcare system.

[@anamandic4540]

Personally, I stopped eating it for a time because I became more nutrition-conscious. It wasn’t that cereal had components I didn’t like - it does sometimes, like excess sugar, but there are still varieties that minimize this if it’s a priority for you - but that cereal was often missing things I realized I needed, like protein and various micronutrients. But then eventually I noticed companies suddenly had protein-rich cereals on the market (and the heavily micronutrient-fortified kind also emerged on my radar, though those have been around for years) except at this point I’ve learned to cook and experimented with a lot of alternative, easy, healthy, breakfasts so going back to a cereal-heavy breakfast menu is just unlikely. My tastes, skills, and practices changed. 🤷‍♀️ I still totally appreciate having fortified minimal-sugar cereal on hand for occasional consumption but I’ll never go back to my old cereal breakfast dominance. I can make so many delicious things now it’s hard for cereal to compete.

[@Taquitos-burritos]

Its not just about Kelloggs. Most cereals add so much sugar that its not even tasty anymore. All you taste is sugar.

[@ladymacbethofmtensk896]

Americans tend to think that more is always better.

[@Nighthawk-8050]

When I was a kid me and my three brothers would eat Kellogg's cereal breakfast lunch and dinner that's how much we loved it. But now being at the age of 61 my breakfast is two scrambled eggs with bacon hash browns or grits and good old cup of coffee to wash it down

[@shutdown8947]

Tasty

[@adiposerex5150]

It is so difficult to market junk food with all these legal requirements.🤪

[@rpm2night]

Kellogg’s, as well as some of the other name brand cereals are so expensive. That’s the main reason my family limits our purchases of Kellogg’s brand stuff. A lot of store brands are just as good, but a quarter of the price.

[@whome4642]

My wife doesn’t like me buying Raisin Bran Crunch because it’s so expensive. And the alternatives at stores like Aldi is just as good as the original.

[@FireEverLiving]

I eat a lot of cereal, but I almost always take low-sugar ones like unsweetened shredded wheat and then add my own sucralose to sweeten them. I think that Post has the best product line-up: I've especially been impressed by their innovative Premier Protein and Incredi-Bowl high-protein cereal brands. Many of Kelloggs' Kashi cereals are good, but I think that Post and General Mills are on average both healthier and more innovative.

[@daharos]

yeah I mostly eat just bran flakes or unsweetened Cheerio type of cereals and sometimes add a bit of my monk fruit/erythritol sweeter.

[@TheBooban]

@@daharos They don't taste good without sugar.

[@luisnavarro293]

Sucralose is just as bad as sugar use monk fruit or stevia leaf extract

[@dustmybroom288]

@@luisnavarro293 if you are going to eat sugar eat cane sugar. Screw the alternatives

[@MDF4072]

these cereals should be also labeled as junk foods.

[@uhhTabby]

... because it's so expensive compared to store brand

[@davestvwatching2408]

Post/Malt-O-Meal also produce a lot of store/generic brands which has helped their company improve.

[@janellemcleod]

Wait… I noticed I haven’t bought cereals lately too in a while. Wow!! Well let’s be real Cereal is damn near $7+ bucks and who wants to pay for that?!?! No, all jokes aside, a lot of these cereals are banned from other countries but here in America you are still selling this to us, why? Dear Narrator, you have done a good job speaking and explaining this.. Thank you for not saying the word “and”in between the year i.e. 2000 and 16. NO! It’s 2016 etc.. no one says 19 and 98. We just simply say 1998.🙄👏🏼😅

[@sliver64209]

They changed the formula a ton of times and its nasty and unrecognizable

[@dharma6481]

I recently purchase cereal for the first time in many years (young niece and nephew visiting). I was shocked by the price $7 a box! (I recalled cereal being about $2-3). When the children left there was cereal left. My husband and I tasted it. The lucky charms was the texture of styrofoam and tasted of chemicals while the cinnamon toast had a cardboard texture and tasted of dirt. We threw it away and decided the kids would have to do without on their next visit.

[@truth2power463]

Kellogg has declared war on the American family through cost-prohibitive pricing, coupled with an inferior product. They must think there's gold dust in this box of rigid corn derivatives and preservatives they foist upon us. As far as I'm concerned, Kellogg can use their cereal for shipping peanuts. Perhaps that would make them more worth the price.

[@drachenzahne9262]

Beautifully spoken!

[@TonyWilliams27]

Still way too much sugar in most Kellogg brands cereals! And don’t forget about the preservatives and hidden trans fats!

[@r3altalangodfrey39]

TELL THE TRUTH: a decent box cereal is $7 at Ralphs. it's not even the ones the kids like to eat. it's Raisin Nut Brand. I don't know if that's Kellogg's...but it's all the same. It's good, but it's too high in sugar and not high in nutrition. it's a good, but expensive snack. NOT EVEN A BREAKFAST SNACK.

[@robertcostello4921]

When I was a kid i only ate cereal that had a prize in the box

[@thankthelord4536]

Or a record cut out of a hit song.

[@racerx4152]

@@thankthelord4536 in the 60's, I remember seeing baseball cards on the cereal box.

[@plumpbird.]

@@racerx4152 wait why is there no more toys in cereal boxes today?

[@mrbears34]

@@plumpbird. money

[@berenicemarchese1593]

i ate cereal occasionally as a little kid, but even then, my mum didn't let us have it often. i have never eaten any as a adult. nearly all cereals are just garbage - junk carbs loaded with sugar. i do eat carbs but prefer more wholesome and less processed ones, mainly vegetables. unsweetened cereal tastes like cardboard due to the very low fat content, and sugar is terrible for us. i don't see myself buying cereal at any point.

[@davidtitanium22]

Breakfast is the most skippable meal of the day anyways. A cup of coffee is enough to wake me up

[@jigsaw2281]

What about gas in stomach?? If not eat in breakfast

[@termitedome]

How much overweight are you ?

[@catalinacurio]

Coffee yes but on an empty belly no, have a biscuit at the very least.

[@RiSkyNick]

i disagree. Breakfast is important to step up your metabolism and energy for the day. We need protein, whole grains, and fruits at least.

[@scz798]

Yup, just a black coffee and the hunger disappear. Breakfast is just a waist of precious time anyway.

[@insomnia9999]

We are not trying to continue the spread of diabetes. Loved Kellogg’s but the sugar is killing us…

[@miaomiaou_]

After having a surge in sales during a global pandemic, Kellogg couldn’t pass those profits onto their employees (who’d been striking for months) without government intervention? Just another reason to avoid their unhealthy cereals

[@petercook3143]

10 cents of value in a 10 dollar box of cereal. Same formula for Potato chips. This formula doesnt work anymore, too many shareholders gouging customers. Pretty sad when beef costs less per pound than cereal.

[@Ashtank]

Lol i still love cereal. I havent bought any in years because i cant drink milk without the runs.

[@NewOrleansWestbank]

Try silk milk

[@littledudefromacrossthestr5755]

@@NewOrleansWestbank no

[@Ashtank]

@@NewOrleansWestbank nah, nut milk + cereal do not go well together 🤢

[@rickson50]

Hopefully not. That stuff is so unhealthy. All carbs. Processed empty carbs even

[@johncameron4194]

Have you seen the price??? Over $6

[@elevatedemotions4548]

Too expensive for corn and sugar...2$ max.

[@mackpines]

Lawsuits over its nutritional value? Are people being forced to eat the cereal? You know, you can always eat something else. People shouldn't be able to sue companies because their products are unhealthy.

[@ladymacbethofmtensk896]

Last time I visited a Seven Eleven, a man who represented the Coca-Cola corporation pulled a gun on me and threatened to shoot if I didn't buy several two-litre bottles of Coke and then consume it all on site.

[@dawnkeckley7502]

Let’s hope not. Eat oatmeal, unsweetened yogurt, fruit, eggs, homemade muffins, homemade granola, smoothies, etc. It’s way too expensive considering how much government subsidies are given to the grains, and it’s essentially a dessert. In fact, we buy cereal from time to time - we eat it when craving dessert.

[@catalinacurio]

And honey. 😊 🐝

[@Jaigarful]

Yep. I can spend roughly $12-15 on ingredients to make 4 batches of cornbread muffins (12 per batch) and 1-2 is enough for breakfast. Just some quick butter/jam and its good to go. Or theres the option to eat it in milk.

[@grandmalovesmebest]

I hadn't eaten cereal since childhood until I tasted one and decided it was a nice sweet snack. It didn't last long though bc there are much healthier and still tasty snacks that are way less expensive.

[@catalinacurio]

@@Jaigarful I’d love the recipe.

[@Jaigarful]

@@catalinacurio I use Adam Ragusea's Sweet Cornbread recipe. Its been my favorite.

[@Spirit451]

People are dumb, complaining 20g of sugar in a bowl of cereal is too much, then eat cereal with reduced sugar, then whine it is not sweet enough! Just WTF you want?!

[@zachariahsmith9130]

Thats the point. Its unhealthy either way. Nice try tho troll, you have no idea the effects the cereal themselves have on you.

[@Spirit451]

@@zachariahsmith9130 WTF? Plain fortified cereal with no sugar added exist you know. You saying that is not healthy too, uh doc?

[@zachariahsmith9130]

@@Spirit451 wellllllll actttttuuuuuallly it does still raise your blood sugar dummy. Anything with wheat, oat, flour or grains. What do you think happens? You body breaks it down into something it can use. It doesnt just go out the other end. But leave that stuff to us smart.....uh docs

[@stephen9302]

Comeback???? Kelloog's BEVER went away for me and I'm 44 years old now

[@ms.diva0079]

I can only eat oats and rice now and no gluten. But before this happened I remember tasting frosted flakes and they tasted horrible and the same thing with the cornflakes. They taste so fake now! There was a robust flavor in both of those 20 years ago. Now they just taste weird. I bought some Cheerios the other day and again the taste is OK but it’s not that robust really clean taste that cereal used to have

[@ghungroogangatesh3549]

My blood sugar climbed 50 points when I watched this report….I m amazed at the amount of sugar children can handle

[@brandontact]

Literally could’ve summed up this whole story with: “I refuse to pay $7 for a box of cereal I can buy generic for $4”. Especially with smaller and smaller portions.

[@JeffinTD]

I remember my mom decades ago pointing out brand name serials were a horrible value, when you consider what you are paying for like 18 ounces worth of sugar with some rice, corn, or wheat. Today, I suspect a lot of people can no longer absorb inflation without cutting spending. Generics, or pancake mix or a bag of potatoes are just a better value.

[@Jabberstax]

When laws were passed in the UK to make cereals whole grain and low sugar, a lot of my favourite cereals disappeared from the supermarkets.

[@catalinacurio]

It’s like eating cardboard with sugar and added vitamins, better a bowl of oats, honey and banana with a dollop of natural yogurt. 😊

[@illsillbill1]

Maybe because it’s has so much sugar and also bio engineered ingredients

[@omahanb1]

I stopped eating their cereal when they let their opinion of people who enjoy cannabis be known. When they publicly shamed and stopped sponsoring Michael Phelps the Olympic swimmer for using weed that was the end for me.

[@thenewwayhome]

Just seeing a box of this cereal brings nostalgia. It's childhood. But we need to eat REAL healthier foods now.

[@Zj2030]

Still nothing wrong with eating cereal..

[@ladymacbethofmtensk896]

We need a new philosophy on food, one that has nothing to do with moralistic quacks like Dr. John Kellogg.

[@seagrey75]

Err… like? Please enlighten me about healthy foods

[@scz798]

@@seagrey75 I think he means not so processed. Like something you actually cook. Nothing wrong with that.

[@nancydavis9198]

Not unless they take some sugar out of it!

[@greatnessofgrandparenting7587]

Treat your employees well . Make some bad and goods foods so people can have chooses. Most of all don't be greedy.

[@Useruytrw]

Can't believe I used to eat it daily two decades back.