Are Buell A Threat To Harley Davidson & Indian | Buell Expanding

Buell Motorcycles are expanding and hiring new people in strategic areas but could they ever be considered a threat to the likes of Harley Davidson or Indian Motorcycles?
#Buell #BuellHammerhead #BuellSuperCruiser
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[@OscarSchneegans]

Harley grossly mismanaged Buell. If they'd been smart, today Harley/Buell dealerships would have a full line of bikes, from dirt bikes and dual sports, to sport bikes, to adventure bikes, to heritage cruisers. Such a wasted opportunity.

[@williammetcalf6163]

AMEN!

[@peterwilson8039]

@@williammetcalf6163 I disagree. I was thinking of buying a Buell Blast, some years back, when I was thinking of getting back into biking, but then I saw the video where Erik Buell crushed a Buell Blast. At first I thought that's weird, why is Buell disrespecting his own product, but than I thought, well yeah, he's right. The Blast is weird and ugly, it's poorly finished, and it uses archaic technology. Then I thought but every Buell is weird, ugly, poorly finished, and uses archaic technology. But no ill will to the people that are trying to resurrect the brand. I wish them all the luck in the world. I suspect they're going to need it!

[@maraudostrogoth747]

We bought a Blast for me wife to learn on. That was a great little bike. I found myself riding it regularly. It was fun and easy to ride. I wish we had kept it. You don'tsee them anymore.@@peterwilson8039

[@nigelhicks6457]

I agree. They lost patience too quickly. Same as the live wire.

[@walkingwolf8072]

Royal Enfield is at this time world wide selling more motorcycles than all other manufacturers combined. They have the retro market locked down, and bikes that are very affordable, RE is the threat to HD. Honda GW is the biggest threat to HD in the US, just outright more bike for the money. Once hardcore HD boomers die off Harley is in big trouble. Two things are against Harley their price, and they are no longer the motorcycle that anyone with a wrench could work on.

[@johnmartin7158]

You make points, I don’t think they’ll ever get critical mass, but least hope they have a survival niche brand. That cruiser looks awesome. I hope the plug isn’t pulled on the cruiser. Buell will be primarily for the American market.

[@Aaronb2245]

Buell super cruiser is the bike I wanted when I got my Low Rider ST. I was going to mod my low rider ST to get the power where I’d like it, but there is no point given the Buell Super Cruiser is on the way. By Harley and hello Buell!

[@Congojava]

Spot on commentary. Can't wait to see what happens. Currently In the garage: FLHT, FXDWG, YZF1000R, Kawasaki zx100 police. Buell Super Cruiser in sight

[@samwiederspan8823]

I think your points are spot on. I do hope Buell is successful, I had an 07 Lightning and loved it but, sold it when HD bought them. I also hope Buell as a success forces HD to be daring and produce a factory sportbike and standard as well.

[@allancaspers6471]

The Buell cruiser is sick! A new FXR, Dyna Bro.but faster. Yeah the market of making bikes will shift to faster cruiser bikes, heart of a Suzuki Busa. I see younger riders and 40 years old riders wanting them. The future of engine size of 1100 cc to 1320 cc super cruiser. For me I'm a old rider and would want a smaller engine like a 1320cc cruiser with little more power and the old 1340cc Evo.

[@stephenwilliams1824]

There are basically four types of motorcycle that riders can choose from. Adventure, Cruiser, Sports or Tourer. What you buy could be down to what your friends have and do with them. With add-ons, you can turn one type into another. Whatever motorcycle you chose to buy at a younger age does not mean you must stick to that format. On my last 6-week EU tour, the majority I saw were adventure bikes on the road. And the majority of riders were 50+ in age when seeing them parked up.

[@Esteban.451]

Nice video. About the question, I hope so!! Harley is my favorite brand, but they need some pressure to do better.

[@HOLYSHIFT]

I totally get yet your point and relate to it ! It creates interest and inspires people to look other places - which then starts to shake the blind loyalty of many fan boyz…..

[@markmark2080]

I would love to see Buell explode in popularity... Form Following Function instead of Function Following Form

[@nbowling10trio]

Buell should've never been limited or shut down but I guess the past is the past. Hopefully the new Buell becomes relevant. The supercruiser should be tuned for maximum torque from that engine being a cruiser. I imagine HD could block supercruiser sales by coming out with nightster 1250 next year. Some are referring to it as modern dyna

[@gabbywest6635]

It definitely is!!

[@ernstjo3888]

Say you were looking to buy a Harley or Indian... Sportster S, Softtail Standard, Streetbob, Fatbob, Lowrider S or FTR, Scout, Chief... you would have to consider the Buell Super cruiser as direct competition, final pricing would be a factor but if competitively priced i can see it eating into that area of the Harley/Indian market...

[@peted2770]

Estimated pricing for the super cruiser is $20-30,000. That's a lot of money for a bike that has very limited support. Harley's strength is the number of dealerships and support around the country. If you have a problem, you can get an HD sorted out quickly. This is one of the reasons I went with an HD cruiser over an Indian cruiser.

[@georgechisholm1022]

Buell makes a good product I hope they do well

[@pb68slab18]

I've lost track since Buell parted ways with H-D. Friend had an S1 Lightning. Word I heard back then he was going to use a Rotax motor.

[@joelaichner3025]

Cable throttle , got one of those fancy Washers with the digital turn dial select ? And you click it around , and the light doesn’t move to your selection , should be connected by a cable !

[@derek96720]

The new Buell super cruiser is something like $25k for a bike cobbled together from extra parts and with ugly readouts from over a decade ago. They're going to need to do more to either a) appeal to older dudes with money who care about perks and comfort, or b) appeal to younger dudes with less money but who love going fast. Right now they're poised to do neither.

[@brucevernon5827]

I'm not putting down people's preferences are or manufacturs, I myself would never have another chain drive,, And I have had many over 40 years,I prefer a shaft or belt drive

[@Hamsa3600]

Eric Buell is a genius .period

[@m.f.m.67]

He has nothing to do with these "Buells."

[@viperq]

Mr. Buell sold the company years ago.

[@Hamsa3600]

@@m.f.m.67 😪

[@SnakePlissken1966]

This has nothing to do with Buell other than name...

[@Jimmy_Jim_Jim_1234]

I'd like one of the race bikes. I bet it will be pricey though.

[@dmvbenz7536]

You look like Hank from breaking bad

[@joelaichner3025]

I ride a Victory , if I was in the market for a new cruiser , I’d buy an Indian over a Harley , But this new Super Cruiser from Buell , 175 hp , 183 mph , 53 mpg , $24K if you put money down before November , $26K after that , I’d like a Buell Super Cruiser , I like to go Fast !

[@mikeskidmore6754]

Buell is a Boutique shop they are building a handful of bikes from what I can see. I live 60 miles from the Buell Factory and plan to visit. Crazy thing is , I met a Buell Engineer at the BRL Bagger Racing League races two weeks ago at Gingerman Raceway in South Haven MI. I mentioned I needed a Job to pay for a new Buell and the Engineer had no interest or comment about Buell Hiring.

[@white_devil73]

That's wild. Maybe he was there to watch the race.

[@mikeskidmore6754]

@@white_devil73 No he was there to Race .

[@fifthgearfoodie5272]

You answered your own question. Buell will be such a niche manufacturer they wouldn’t be a threat to Indian or Harley. What may happen is Indian and Harley may be forced to possibly drop the Scout and Lowrider line. I don’t see their big baggers being affected by Buell.

[@OldManShoutsAtClouds]

Why would they drop the lowrider line? They're wildly popular and successful. Aftermarket is back ordered for weeks or months because they're so damn popular.

[@fifthgearfoodie5272]

@@OldManShoutsAtClouds you do understand what the word “may” means right?

[@jeremyweaver3016]

I have a Dyna Super Glide in the garage. I’m interested in the Super Cruiser.

[@marl0nbrand01]

It's just smart business to acquire all the parts, patents and r&d of a proven high performance platform (EBR) and expand on it through a familiar rebrand as Buell. I hope they do well, though I'll be impressed only after they start selling bikes at scale rather than in boutique numbers.

[@paulhorvath9784]

Threat to Harley ?🧐 I don't think so Alf.. Of late I've noted that HD has always had an Ace up their sleeve ,,Soon there'll be a New Rod ,will make owners of prev, jealous... To me and many others It's not a true Cruiser... Awesome bike tho 💯🙌

[@whatevermightwork]

I like cruisers, but I don’t like the Honda Rebel in large part because of how far back the pegs are compared with some other cruisers. The Bull cruiser has pegs even further back, so it’s an immediate no from me.

[@hopehope8974]

Nope, Buell is no threat to Harley. The prototype bike is magnificent , but will not be the bike Buell offers. They have already cut out all Ohlens suspension. Both the cool exhaust systems are gone , to be replaced by leftover parts from other models. The horsepower rating of 185 has been dropped to 172 h.p. , with actual final numbers likely to be 150h.p. or so.The actual model they will be offering has very little in common with the Roland Sands design. If they had funding for a proper launch, with verified aftermarket upgrades on line , the Super Cruiser could be huge. It is easily the most exciting American bike in decades. It looks like a modern FXR right down to the ''FXR' Triangle '' that now carries the seat rather than the rear shock mounts. I really hope I'm wrong , but without the dealer support and limited aftermarket options the Super Cruiser dream will remain a dream.

[@Drengr1901]

I own an Indian. The competition with HD is a win win for us. Adding Buell would be a...win,win,win.

[@bobbyacred3185]

Yeah, I doubt we will ever see it.

[@WaterDR-tw8re]

This is a question that has been asked for over 30 years. HD is now dying though. Too big, too expensive and the owners are too old.

[@lpd1snipe]

I would love to have one if they can make it shift on the "correct side" like my 1968 Sportster.

[@djking44151]

If it's a high revving v-twin it's not gonna be much of a threat to Harley fans, but if it gives Harley the data they need to put out their 1250 rev max engine in a proper naked bike then it's all good.

[@rockman4699]

I think we’ve heard the story before

[@zeke2566]

😢buell please just go away😮!

[@monkmoto1887]

For my money if I had to choose a bike it’ll definitely be a buell over a harely or a Polaris

[@djmysticalone321]

I will keep my Harley I don’t need 185hp

[@TnTBikingAdventures]

To answer the question: No, they are not a threat at all to HD or Polaris

[@kohlmjj]

The bike looks enticing. But this is what, the 4th incarnation of the company? I think they will struggle with any brand loyalty given the history. This is coming from someone who bought an S2 back in ‘95.

[@1wesleydb]

Biggest threat to Harley Davidson turned out to be Harley Davidson.

[@davidbowman4015]

Been hearing that for nearly two years. A nice idea but will it actually ever be done?

[@markfortin8286]

If you look at the arrow shaped black plastic piece above the headlight "window" on the yellow Hammerhead pictured at 1:45, you can see that the current bikes still have "EBR" branding (Erik Buell Racing, the second iteration of the company, after Harley-Davidson dropped them, which lasted from 2009-2015). I've seen these bikes in person multiple times, including at the Buell "factory" in Grand Rapids. They all have EBR branded parts on them, even the Super Touring bike, which is a "new" model. I don't know about the rest of you, but paying the better part of $20k USD for a bike assembled from 10 year old parts doesn't appeal to me. Neither does the extremely expensive Super Cruiser, which they've been lowering expectations on. The latest prototype has lower spec hardware on it than the original RSD prototype, but the price is of course the same. If Buell wants to last, they need to partner with an asian firm to produce something affordable, in addition to their expensive "made in USA" models. I want them to succeed, but they're going to have a hard time getting anywhere selling bikes that no one can afford now.

[@garyhoward2490]

Seems to me, that most bikes produced now...are alike.

[@saddle8bag]

You got to the crux of it at the end, price. Based on what I'm seeing at the shops locally, the price is too high to move any of the brands already taking up floor space. And the overlooked maintenance aspect. HD people are likely to appreciate going from changing the oil once every 5k miles to disassembling the thing to replace valve shims every 12k miles. At least not this HD person...

[@Brapbatt-YO]

Nope. The biggest threat to Harley Davidson is… Harley Davidson. Buell is for V Twin fanatics who want to cruise and then crack that throttle and get power when they want. This Buell SC will be a monster on its own.

[@chip9832]

Only a few will own Keanu Reeves, Jay Leno types .

[@raceraxe]

When I see first 500 of them, I'll believe it.

[@tawaitai]

Buell just needs to build this quality FXR/DYNA DNA Super Cruiser and chip away at Harley Davidson, we don’t want to see HD go under we the consumer want stiff competition among manufacturers and consumers win all the way around. They’re forced to listen to the buyers and not the shareholders who don’t care or even know what a motorcycle is…

[@super16g123]

The revmax harleys got it covered.

[@backroadbeetle4781]

but HD doesn't wanna put it in a cruiser. Just some weird Vrod replacements via the sportster/nightster. They're both really fast and fun, but itty bitty seats and shit handling.

[@frederickking1660]

The test of time will show you this new motor is junk.

[@super16g123]

@@backroadbeetle4781 the Sportster s is a naked bike and the nightster is a cruiser. The vrod was a raked out drag style bike.

[@marksmart9754]

Burlington isn’t a threat. Harley is destroying itself. No help needed.

[@shadwox9808]

For me who own a Triumph Rocket 3 GT all the rest of the many brands of motorcycles out there dont come close to my Rocket and its good for my wallet for me who change motorcycle every five years so they can trow anything like that new Buell its just not on the same level of the Rocket but that just my opinion. Ride safe mate.

[@pedroc6823]

The trend is they are slowlyly going away from the original design way too much. its the EPA.s fault. the price keeps going up and HP and TQ down. its close to 30K now, they are shooting themselves in the foot. The folks who placed the initial orders may not get the RS design at all at this point. I would be pissed. I see a third time of Buell failing.

[@johnludmon510]

The Buell super cruiser has caused a stir but is yet to get into production and a lot of deposits have been taken. The bikes that they have in production are legacy bikes based on the old EBR bikes and I would like to know how many they have sold over last year. The company reminds me of Norton but not in a good way. That said the super cruiser does look incredibly cool and though needs some work to make it street legal it just shows how wrong Harley got it with the FXDR . As to influencing HD and Indian I hope so but I have my doubts.

[@johnmartin7158]

What year will the 1st production Buell cruiser be released and that’s if it happens.

[@johnludmon510]

@@johnmartin7158 they are saying 2025 ish but that could slip the bike needs to get through emissions regulations which is expensive unless you are making one offs. I hope it does get into production and is a success but I just don’t have a good feeling about the company it has the feel of Norton under Stuart Garner they have created a lot of noise but little substance but I hope I am very wrong. They should have a preproduction bike on show by now and not just the prototype.

[@LK-dn2ms]

i don't think anyone's gonna compete with harley at this point not in the cruiser market. indian is coming up but they're not close and buell is even further

[@davidmatthews9389]

they will always be a niche bike.

[@sunsinger970]

Buell is the American MVagusta.

[@jamessouthworth1699]

I don't blindly follow any brand. If I don't like what one brand is doing I will not hesitate to look around. I'm pretty much open to bikes made anywhere except for China.

[@eliinthewolverinestate6729]

The super cruiser looks like a Honda rebel. smh. Me and wife own 4 motorcycles a Buell, her sportster, and 2 old yamaha 2 stroke enduros.

[@ellwoodwolf]

The only threat to Harley is time, the grim reaper is picking them off every day.

[@kloppskalli]

that tourer looks like sth from the 1980s 😅 could be mistaken for a Harley Davidson

[@bmp72]

I don't want revving to 11000rpm, i want revving to a max of 3000 rpm and the sweet spot at 1700 rpm. Like my Shovelheads.

[@jonnymac8925]

Lol so you want a diesel bike

[@nicholasjarrold8649]

I don’t know about buell that cruiser looks quite nice but nothing like the big Harley cruisers nothing compares to them in my eyes Harley all the way in that style but with the buell isn’t there reliability questionable from what I’ve heard through the years just my opinion take care ride safe

[@mikeskidmore6754]

Buell is 2008 2010 Technology I prefer non electronic components anyway .

[@williamstinson6137]

Harley is a bigger threat to themselves

[@Happyfacehotwheels]

They are not a threat to any other motorcycle company, and to put that in the title seems a little click baitish.

[@lewisemery1486]

To be fair, they are asking the question and not stating a fact

[@jonnymac8925]

They are incredible bikes lol

[@monsterslayer4317]

Not until they do something with that gawd awful radiator grill...cack!

[@ElGuapoDeSantoPoco]

And rear fender....

[@thomasmadden6853]

Thanks Alf! always a good commentary.

[@SnakePlissken1966]

Buell in name only...E.B. sold his company

[@Leonard-kd7uj]

Hi well that full range is as many models as indian is it there own engine or are they buying it in would you buy a sports or sportstourer bike from buell or BMW or Japanese I really don't think it happened first time sad to say the markets not there hope im wrong rude safe

[@darkstar6135]

Buell I think of the tv series witchblade where actress Yancy Butler rode a black Buell when she was on the Buell that bike was on fire smoking hot I rode a Harley myself but always looked the look of the Buell cool bikes would definitely buy one if it come with Yancy Butler!!.

[@viperq]

Buell barley has dealers in the U.S. so no. I wish them well though.

[@charlesdada6434]

Buell has a snowballs chance in hell.

[@brianholden2724]

bit of a shame that Moto Guzzi have dropped the Californian from their range, given Harley Davidsons massive mistake in hiring that new CEO idiot. that would have been an awesome opportunity for Moto Guzzi. They already have history in the USA way back suppling more than a few jurisdictions with Highway Patrol bikes.

[@mavisbeeswax8136]

Yeah beul cool.. but really if ypu need ride a bake wheel motorcycle you should probably take a taxi . 😅

[@journeyofjerry820]

A threat to Harley Davidson and Indian? I can see a blip on the far reaches of the radar screen, but certainly not a threat. 30k for a naked cruiser? How many are you buying at that price ?

[@sbsb4995]

Just so you know, they bmw R18 you mentioned is a shit bike. 😢

[@thomasobrien5976]

That's laughable...have you seen there latest products😂😂😂

[@jonnymac8925]

What's wrong with their bikes?😂 they are incredible and anyone that's ever ridden one will tell you that.

[@thomasobrien5976]

@@jonnymac8925 I had a buell s1 incredible machine these new ones look cobbled together the lines are awful

[@Nookster707]

I owned a couple of Buell's. They'll be out of business in a couple of years. There won't be any place to get them serviced or warranty work done and in a few years no parts, you'll be on your own.

[@localenterprisebroadcastin5971]

Boy this video isn’t going to age well…Harley is spending more resources buying back its stock to artificially keep the price high …yes Buell ABSOLUTELY can sell more units than Harley …from what people tell me buells pre order sales have exceeded expectations, the company is playing catch up but that super cruiser is going to sell like hot cakes

[@FrankValiente-ng4mk]

Buell will beat them as is an American bike ans i hope they crank dual sports dirk bikes and adventure bike and a nice spoet bobber to realy put them on the map.

[@DAWGnROADIE]

The exposed chain next to the ankle is a no-go. Make it shaft.

[@Ken_Myette]

Doesn't it have an HD engine?

[@ElGuapoDeSantoPoco]

Nope

[@voennyquavo506]

did he say honda davidson at the beginning of the video

[@yoshit9819]

The price is too high

[@logangodofcandy]

Cheap suits!? How cheap?

[@martinmckeeman5139]

yuk not for me thanks

[@markh.harris9271]

Buell might attract the younger crowd looking for a less expensive American cruiser, but no competition for Harley-Davidson. marcus

[@Chrispy650r]

Buell definitely can overtake harely. The super cruiser is superior to any comparable Harley in just about every way. Plus buell makes the hammerhead and sx. Bikes that Harley doesn't have. I know you dont want to say it and i know buell lost before but if Harley doesnt get it together they will lose this time. Buells have cooler tech. Interesting design and will probably have better customer service than Harley. The only thing Harley has is heritage and that can only take you so far especially since most of their customers are too old to ride.

[@adamlannerd1408]

If they are a threat to Harley they will just buy them again and close the doors. Harley is the reason why American motorcycle manufacturers never survive. Harley is a net negative on American motorcycles.

[@delray06]

That Super Cruiser is the Ugliest bike to emerge in years, 🙄

[@BillLaBrie]

Erik Buell does not quit.

[@viperq]

Erick Buell is no longer part of the company.

[@BillLaBrie]

@@viperq well I guess he quit. Quitter!

[@2ndborn186]

Not to be a grammar cop but it should be IS Buell a threat, not Are.

[@dmgd509]

😂😂😂this company only exists on the internet... not to mention the Buell name has as much credibility as nothing. Hard pass

[@jonnymac8925]

Lol literally not true, Buell makes hand built bikes and they sell quite a few of them. They are AMAZING machines, they just aren't made produced. They are built to order for the most part.

[@dmgd509]

@jonnymac8925 they've tried this brand a few times ... usually pathetic sport bikes with clunky harley motors... this time they switched the recipe.. looks ugly to me... but .. to each their own..

[@truantray]

How many times has Eric Buell gone broke? He failed with Harley, at one point every bike had to be recalled, he failed with EBR sport bikes, he failed as an electric brand. This guy keeps coming back and back with poorly engineered bikes fleecing investors over and over. Why go after the Harley/Indian crowd? They are literally dying. Buell has proven he can't design motorcycles. He literally designed the worst motorcycle in history with the Blast.

[@maximusaugustus6823]

Harley is too busy with pronouns and trans parades.

[@ikiru6996]

Ugly frame

[@BrianWolfe-ix8gg]

They are made by Harley just so everyone knows

[@trainingyourmother4059]

Nope not even even a Harley engine

[@viperq]

You must be living under a rock, the last Harley made Buell was in 2009.

[@daveb1242]

Nope no way and you know it

[@efzee8444]

kind of ugly rear end.