Are Electric Carmakers *really* doing enough to attract buyers *AND* how can you help?

“Kids, corporates, creatives lend us your ideas!” We're looking for you to make the 'Best EV Ad Ever', and the best entrants will appear, 'fully credited' on our million subscriber channel in February 2025.
More than that, they will be made available to the world, open-source, for sharing, AND for 'switching people on' to the benefits of battery electric vehicles. We can't wait to see your ad (deadline 31.1.25).
Details below:
Have there been any really great EV adverts yet? We're not so sure... the TV-style advert at the end of this episode is the best example we can think of that truly captures the positive experience of EVs.
But to get to the masses, we need to massage the message, and perhaps even inspire a public information campaign which simultaneously sells the benefits of battery EVs, & slays myths too.
So we’re looking for 60 sec video adverts (more details of our brief below), but not only that, kid’s posters and agency print ads too; all formats you can think of will be welcome! We will display the best of the best on the Fully Charged Show & share them as widely across the world as we can too!
Specifics of 60 sec video adverts:
• 60 seconds or less promoting BEVs (battery electric vehicles)
• looking for landscape (for KZbin) and/or portrait (for TikTok) etc
• looking for balance of benefits BUT without wild exaggeration (or BS)
• please be sure to add your shareable social handle on any end slates
Send your ads to [e-mail] no later than midnight on the 31st January 2025. And while you’re here, don’t forget to check out the all new ElectricVehicles.Expert* website.
Thank you, let’s work together to spread the positive energy that EVs provide!
*Electric Vehicles UK has been founded to help build consumer confidence in battery EVs by tackling misinformation and highlighting the many benefits of BEVs. EVUK's activity will include working with Government, Media, Industry and EV Drivers and will be delivered through a comprehensive programme of digital and physical activities. For more info visit ElectricVehicles.UK and sign up to our EV Industry, EV Driver or EV Curious e-newsletters.
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#electriccars #electricvehicles #tesla #byd #homeenergy #cleanenergy #battery

[@oldad73]

Great initiative. I'm pleased that you chose our EV Council ad as an example. Sadly, most people outside Oz will miss the joke at 4:56 - the "Scotty" referred to is our former Prime Minister who famously said that EVs would ruin the weekend as his reason for supporting gas guzzlers.

[@EsobMacRanally]

Now that the BBC has ditched Top Gear it should replace it with The Fully Charged show or Electrifying or a amalgamation of the two. This would really bring the benefits of EVs to the masses. It’s long overdue.

[@breakersteve]

That show would get very boring very quickly! 😂

[@breakersteve]

5th Gear tried that and ended up dropping the EV only format because nobody watched it! They have gone back to fuel cars now with the odd EV…

[@stephen300o6]

Or a fruit based show.

[@origin178]

But how would you fit cookery, ballroom dancing, sewing, interior design, or drag queens into a car show? The BBC is not interested in science or education, only rock-bottom trashy entertainment.

[@GruffSillyGoat]

@@breakersteve - Yes it was a shame they changed the show's makeup just as EV things got interesting, perhaps the show will become known as _Only fools _*_with_*_ horses._

[@lucaandreamifsudbuhagiar9375]

As an engineer, I believe (although this may just be the geeky side of me) that we should also be pushing the potential of these cars in the future. We are still grounded by what the car should look like, but vehicles like the Zeekr Mix are an early glimpse about the potential of a vehicle that doesn't need exhaust and driveline systems running through the middle, or a big hunk of cast iron with a huge opening on the front. Cars will become fun again. We can experiment with suspension geometries, topologies, configurations, handling, new looks. This is only the beginning. ALL while reducing emissions. It's the halo technology that is rare to see in the world.

[@drunkenhobo8020]

EVs should really market their insane development speed. When the Renault Zoe came out in 2012 its battery pack weighed 250 kg and had 22 kWh of energy. The new Renault 5's battery pack is 240 kg and has 40 kWh. Energy density basically doubled in 12 years. Especially useful for people who still think 2012 Jeremy Clarkson is the final word in motoring knowledge.

[@importon]

that makes the consumer think they are buying a product that has not matured yet and will be obsolete in 6 months.

[@markreed9853]

My Zoe GT has a 52Kw battery and the new R5 can have this size battery as well though not sure its the same cells?

[@stuartslyper1479]

That might provide a strong reason to wait instead. Imagine how good it will be in 2 years time

[@richardhall263]

For me the biggest incentive I found was we pay 160€ a month for diesel if we purchased a Citroen ami for 8000€ our monthly costs for charging would be 20€ a month, quite a saving

[@origin178]

You're not comparing like-for-like. An Ami is a tiny two-seater (and no load space) with 45 km/h maximum speed, very limited range, and not allowed to go on any major highway. If none of those are issues for you, I hope you enjoy your savings.

[@allen_key]

4 years later it will have paid for itself and no doubt need replacing.

[@KonsaiAsTai]

How are you getting 1.500km+ of electrical range (range based on your diesel expenses and current diesel prices) for only 20€? That's 0.013€/km??? Your Ami also only goes up to 45 km/h. So, were you actually using a Diesel for nothing but city driving or what? Your comment actually makes 0 sense when you think about it for more than 3 seconds.

[@tinacordon7866]

The second hand market has its own version of early adopters buying EVs now. My second hand EV is a 2011 Leaf.

[@blairjayson]

Best way to promote EV adoption is to persuade governments to DROP the absurd tariffs on new Chinese-manufactured EVs. Here in USA it's 100%, effectively making those cars TWICE the cost they should be.

[@eleanorbanwell3478]

The best EV advert I’ve ever seen was the… SmartEV? It showed it losing a series of drag races handily, but then it showed it quicker off the line and cutting in front of all the high end sports cars every time. Clever.

[@Piezochem]

Idea, literally capture the complete lack of drama involved in owning an EV in a tongue in cheek way to counteract the FUD. Basically make the EV bit calm and peaceful and all the drama being something else silly. Wake up, icy morning, fully charged warm car (drama trying to get kid in the car). drive child asleep in whisper quiet car (drama, left child’s coat at home, curse and swear). Need to charge, plug in (drama, having to queue at the toilets, the coffee shop has run out of pastry). Get to holiday home, plug in (drama, take suitcase out the boot and the handle breaks). “At least the drive was stress free”.

[@keithhokeili]

It costs me less than a large latte to charge up my car, and that will give me 200 miles. Over a year it will cost me around £300, roughly the same amount of money as the VED on my ICE car. This is something which I don't think is advertised much, and it's what pushed me to finally buy an electric car.

[@ededdynova]

@@keithhokeili for home only not using public 79p per kwh chargers so ur in the minority

[@devonbikefilms]

​@@ededdynovano, we're in the majority and that majority will only get bigger as demand grows.

[@mlc4495]

Hmm, yeah. And if the car costs 30 grand?

[@keithhokeili]

@ I own a 2009 187 g/km 2 litre petrol car. My tax was over £300

[@David-g5q8i]

When electric car owners quote huge savings over their previous ICE car can we have some honesty. What car ICE did you own approx monthly fuel cost/ mpg and annual mileage. What EV you drive and monthly electric cost and mileage do you charge at home on a cheap tariff and what public charge costs include network if Appropriate. I own a mk1 fabia diesel average 55mpg current cost £6.36/gal(£1.39/Lt) on long journeys 100+miles mpg increases to between 68-74mpg. Living in a flat I couldn't charge an EV at home. I would need to buy secondhand no more than £10k with a minimum usable range of 150 miles and that might be too low as I do 6 round trips of 420 miles and 1 of 1300 miles each year

[@mattipeltola4394]

Great Idea 💡

[@highvoltagehustle]

PSA are important, but I am big proponent of showing off how friggin fast they are! We need the car culture to be excited about them, not forced to buy them. Great video!

[@ionlywanttrains]

The best things about EVs: convenient, charging at home is a game changer as it removes the need to find petrol stations; and cost. Swapping my diesel for an EV my fuel bill went from £300 a month diesel to £30 electric

[@GruffSillyGoat]

A stat I would like to see featured in a advert, that seems to be lost, and drives the point home for most is: _Electrification reduces UK fossil fuel demand by four times more than the electricity demand it creates. With EVs requiring one third of the energy required to run a fossil-fuel powered vehicle. Running an EV saves money, and removes the wasted energy we've just somehow got accustomed to accepting with ICE vehicles._ (source: EMBER)

[@felderup]

well, it's not correct though, ev's waste less of the energy, but to move two vehicles of the same mass, drag coefficient and size, yada yada, they both require exactly the same amount of energy to move. it is hard to say 'when you're sitting there idling you're using almost no electricity and a gas car continues belching poison and running up your fuel bill' in the same space without seeming pedantic though.

[@GruffSillyGoat]

The energy isn't so much lost in the motion losses but in the energy conversion losses. ICE looses most of the energy in its fuel to waste heat.

[@felderup]

@GruffSillyGoat yes... the edit fixes most.

[@GruffSillyGoat]

@@felderup ??? have you replied to the correct post. I'm having trouble reconciling you last post, with my clarification and my original post. The only edit I made was to my first sentence immediately after posting it to correct a typo - because I'm dyslexic, I tend to reread after I post and edit if I spot a mistake I didn't see in the pre-post check, saves on the pedant replies from people correcting what the percieve as my poor English. The italic bit is a quote copy and pasted directly from EMBER, plus a summary statement of my own.

[@felderup]

@GruffSillyGoat oh, right, it wasn't edited, it's still incorrect, the ember quote i mean.

[@BMWHP2]

We are kinda lucky in the Netherlands, that Mercedes is importing the Dongfeng Nammi Box. With the Dutch subsidie we payed €20.400 for a brand new EV with 42kWh LFP battery, heated and cooled driver seats, 12.8" screen, level 2 ADAS, very efficient 12kWh per 100km. Awesome EV for less than a petrol car with the same features and space.

[@GruffSillyGoat]

Translation for us mid-Atlantic confused Brits ... 12kWh per 100km = 5.2 Miles per kWh.

[@davidlloyd1526]

I dunno how well a car called "Dong fest immi box" is going to sell in the UK...

[@aussie2uGA]

@@davidlloyd1526lmao 😂. It’s basically a golf cart with doors.

[@GruffSillyGoat]

@@davidlloyd1526 - easy, just get Ali G to advertise it, sounds like his style of speech in any case.

[@warpcode]

"My next car will power my house". I wish V2G/V2H was more common. I work from home and I'm home 99% of the time. If i could buy an electric car with V2G/V2H, i could get away with buying a tiny home battery for when I'm out of the house to power things.

[@anniemack4282]

Amen to that

[@bobgray1555]

Don't buy tesla then. 👍

[@kelalamusic9258]

I love your channel and what you try to do for the EV industry in general. It would be great if more of this would be presented by main stream media that seems to find ways of spreading lies and false information. One has to wonder about the very powerful influence the oil industry has over them and the masses. Keep up the good work.

[@RandallJamesPeterson]

Other than battery suppliers, which industry has an 'interest' in supporting the growth of EVs?

[@paulc6766]

Freeing yourself from the oil industry and car dealerships is the best advert.

[@opiniaster]

My local VW dealer has a showroom stuffed full of ICE cars. They have 1 EV in a sea of 30+ cars. No wonder the ID series struggles to sell…

[@ndlovulwazi]

Nobody is paying for crazy prices just for the car to depreciate more than a ice vehicle.

[@althomas7937]

Dealers make more money out of you from ICE than EVs. Bottom line is profit from servicing.

[@opiniaster]

Lease a depreciating asset and buy an appreciating one. Dealerships are definitely trying to stave off the inevitable and will have to change their business models…

[@Jon-em4kc]

VW has serious issues with EV. Not least that their EV range is sold directly by VW gmbh, not the retailer, so the profits just aren't there for the dealer.

[@mallamal5578]

The vw evs are poor, lack of tech, poor range and way too expensive.

[@AshlynnCairns]

Love how you always keep it real in every video.

[@nickyoung4799]

This comment is so at variance with reality that I worry for its author's sanity. The one-sided propaganda that this channel churns out totally ignores the true reality that EV ownership is unsuitable for the majority of ordinary people.

[@yvan2563]

What's needed is a small EV car that's so cheap brand new that it competes with most used ICE cars. Companies need to stop adding thousands of dollars worth of computers, touch screens, sensors and other high-end technology and simply sell a basic car with reliable, long-lasting LFP batteries. Even sodium could be cheaper from what I've heard. People have smartphones, let them use that for music and maps. I don't know why EVs and self-driving got tied up together, but it doesn't help the cost of EVs. Cut everything superfluous that's not needed. Every time you lower the cost by a thousand dollars you add millions of potential buyers. Cars should not be a luxury. People need basic cars that can be paid of within a few years, not a decade.

[@waveman1500]

Dacia Spring.

[@i6power30]

​@@waveman1500we need more choices than just one

[@JuliaHopewell]

Couldn't agree more. This advert was pretty good though:). Highlighted something for everyone. I'm in my 60's, but thought the music was really good too!!

[@mlc4495]

This is the key point EV evangelists completely miss. Electric cars aren't cheaper overall than petrol if the upfront costs negate the fuel costs of a ICE vehicle. EV's need to drastically reduce in price if they're going to replace petrol and diesel cars.

[@i6power30]

@ A lot of Chinese EVs are cheaper than petrol cars

[@Jaw0lf]

That Aussie advert is great and encompasses so many parts that EV ownership can give.

[@tsedge99]

Ads need to show the EV lifestyle, not just the cars. Driving home, just plug-in and it charges automatically at night when rates are cheap, wake in the morning, shower, dress, use the app to warm the car as you sit down for breakfast. Outside everything is frozen but not the car. Cue cycling through the days - always driving past a service station, never having to stop, weekend long trip, show rapid charging simplicity while getting the kids a meal. Cue seasons pass, service due, minimal cost and work compared to your neighbour who is worrying about timing belts, exhausts, and other problems like the cost of fuel. etc...

[@TheBoothy666]

I love the pre heating of the car in Winter, or misty/foggy weather. Hit the button 10 mins before setting off. When you set of, you have completely mist or ice free windows, nice and warm inside, including the seats and steering wheel. Also the fact there is no waiting for an engine to warm up before you can get any heat into the cabin!

[@drunkenhobo8020]

Yeah I have neither the talent nor the means to make it, but that would make quite a good advert. Have an antagonistic guy with a petrol car laugh and ask how long you're going to spend charging. Then the next shot is him standing in a wet, freezing petrol station whilst the EV drives by. Do similar shots with the other car being freezing in winter whilst the EV is preconditioned. Even could have a blackout where the only house with power is the house with an EV.

[@ziploc2000]

I I'd do a split screen of neighbors with the EV owner on one side and a petrol car driver on the other. One of my neighbors has a massive pickup truck and it sounds like he's driving a tank.

[@Jon-em4kc]

Unless you don't have a driveway... Or live on a narrow terrace.

[@pardunmeesuh5612]

Ads need to show the fun of sticking it to the oil companies. I still pull into my local gas station occasionally, but only to circle the pumps laughing maniacally with my finger in the air.

[@Skeptic236]

Calling from Australia, I agree the Electric Vehicle Advert was amazing when it came out, and remains so but, alas, I only saw it on streaming services, not mainstream. I daresay the cost of showing was prohibitive, but it remains relevant, stylish and pertinent apart from one section...at 4:56 Scotty is mentioned. Scotty is an oblique reference to the PM at the time, Scott Morrison who said of EV's in 2021 "It won't tow your trailer, it won't tow your boat, it's not going to get you out to your favourite camping spot with your family" Morrison lost government in 2022

[@12345678990bob]

That was brilliant, best electric car add ive seen! No idea why they never seem to sell them on the cool stuff they car do, tho you did forget to show the best electric car the mach e!

[@esm7708]

The elephant in the room is charging if you don't have a driveway. You immediately pay higher VAT and can't benefit from the low night time rates. Those that would benefit most from cheaper transport are locked out from the primary selling point.

[@mjcamp01]

If your house is near to the road some UK councils are subsidising fitting an in-pavement channel to run a charging cable in so you can charge without being a tripping hazard

[@esm7708]

@mjcamp01 what I'm driving at is the need for national policy. Non uniform policy and initiatives are just confusing to consumers. Imagine if the fine for selling ICE cars over the limit went directly into home charging infrastructure.

[@mjcamp01]

@esm7708 what they don't tell you is the manufacturers get a discount on the 22% depending on how many hybrids they sell, hopefully that will be removed as a clause. Most will avoid fines by buying credits from the likes of Tesla and BYD, which is kind of great because those who spent the money on the best research are rewarded.

[@esm7708]

@@mjcamp01 I think we're getting away from the point. Those on lower incomes are effectively shut out of the main benefit of owning an EV.

[@mjcamp01]

@@esm7708 if the council will pay to install a cable gulley then they can access the same cheap rates as everyone else, that should be national policy, I do agree that public chargers should also be 5% VAT, I imagine in the grand scheme of things that would cost the government very little. Also, I drive a petrol with £35 a year VED, the £25 and £35 rates as they stand should be at least doubled if from next year they are going to charge EVs £190 from year 2, it's crazy to encourage people like me to continue to drive old cars.

[@scottwills4698]

Just had an Ioniq 5 Lr RWD Premium. It’s an amazing car, best car I’ve ever owned I think. Impresses me every time I drive it.

[@AlistairHughes]

That Australian ad will be hard to beat! It's great.

[@lbd-po7cl]

Nice to see the EVCA ad get an airing! Love the “Hey Scotty” line, though it’s probably lost on non-Australians😀👍. We all know who she’s referring to!

[@geejay5653]

The best advert for EVs is everything that Edison motors is doing. They are implementing all the positive aspects of EVs while avoiding the negatives that exist with our current technology level. Do what makes sense with our current capabilities. EVs have many upsides, but I personally think that many governments and manufacturers skipped the next logical step in electrification, which is EV hybrids or BEVs with an onboard generator (or whatever we want to call them). A BEV without a traditional powertrain connected to an internal combustion engine can be both very powerful and efficient at the same time. You then add a battery that is only as large as the application requires and put the smallest, most efficient internal combustion generator onboard to charge on the fly when extended range is necessary. I am super excited to see the real world results from Edison with their semi trucks and pickup truck retrofit kits, Ram Ramcharger, and Scout.

[@markreed9853]

Got my 2020 Renault Zoe GT for around £10k with around 200 miles of range in July 😁

[@chrismantonuk]

I love driving EVs, I fell in love with the driving experience back in 2012 when my friend (an early adopter!) threw me the keys to his Model S and said “take it for a spin!” However…. I’ve never quite got around to owning one. They’re so much more expensive than ICE (to buy) and I can’t help but feel the purchase price, charging time, charger availability and range need to be at parity or better than ICE before the market will take them up en masse.

[@downfield-u9u]

Robert L did a great podcast/interview a few months back with Jonathan Porterfield who introduced EVs to Orkney about 15 years ago - brave man. Jonathan said in his experience as an EV dealer, when a two-car family first started using the EV there was soon competition to use it rather than the ICE car. And within a year or so they bought a second EV. So trying is key to gaining confidence. When I bought my Smart#1 last year, the Merc dealer gave me the keys a for a day and said "you'll enjoy driving it" and he was right. I bought the first one imported into the UK.

[@annanonymous5644]

Great ad! 👏👏👏🙏🌍🌱

[@johnknight9150]

I don't have an idea for a standalone advert, per se, but I've always wanted to see someone like Ford or Rivian (someone who does something big and off-roady) do a customer tie-in with off-grid vacation cabins that are based around running off your EV. A set of Rivian or Ford Lightning cabins that can be reserved for the weekend, free for customers. Then have an advertisement for it, showing off the car and the cabins.

[@xc43t]

Are you trying to reinvent the wheel? Affluent people already have their toys. To have a widespread adoption car manufacturers need to frickin start selling affordable cars. Most of what you are showing is not that.

[@Sidewinder1009oli]

I hear so many people have the dealership staff tell them how bad their own EVs are and seem to go out of their way to convince people to stick with ICE. 3 years ago I saw it for myself at VW in Bridgend south wales, when we wanted a good look at an ID4

[@robinbennett5994]

Is that because dealerships make most of their money on servicing, and won't be able to overcharge for oil and filter changes any more?

[@Kimbrough87]

@@robinbennett5994head on the nail correct 👍

[@TheBoothy666]

I picked up a Cupra Born (BEV) from the local SEAT dealership almost 2 years ago. Who are of course part of the VW group. I confirmed all the service requirements in advance (first interim, first main service etc). I still had the dealer on the phone a few months later trying to sell me an extra service that wasn't required, and then more recently trying to sell me an MOT package to cover things like corrosion of brake pipes etc. It was a new car, it's first MOT isn't due till Jan 2026! I also don't drive it hard, or go out much in snow etc, so if the brake pipes are corroded, or anything else more serious, I'd be expecting the warranty to cover those! In 2 years I'll either be getting a 2nd hand BEV, or go via my employers salary sacrifice scheme (which wasn't available till recently).

[@solentbum]

The salesman that I have dealt with for over 11 years was at first sceptical, now he owns his own EV as a family car. He is also quite pro EV with customers and does his best to overcome the unfounded scepticism of customers.

[@Danielevans2]

Charging points! charging points! Charging points! Most cars park on street parking. It's only really economical viable to buy an electric car if you have a drive way that can have a charging point.

[@solentbum]

Every house in my street has a driveway and the ability to charge at home. BUT people in my street are still buying ICE. We have to break down the FUD that is still out there! My neighbours know that our household drives three EVs, across the road there is another family with an EV, they are now visited by a relative who has also gone EV. Other members of my wifes family run an EV, whilst my brother has a PHEV as his new company car. The EV virus is slowly spreading.

[@mlc4495]

​@@solentbumI only have on-street parking and my town only has 2 public chargers. Also, virtually all EV's for sale are close to €30k. So......

[@Miata822]

Lucid's "Compromise Nothing" is the best EV ad targeting ICE drivers.

[@stratosphericozone2645]

A Dale Maily interview in Norway about the Communists banning cars that work and how the Norwegian state is collapsing and is on fire as a result would be fun.

[@LadAussie]

Awesome idea. Like the doritos ads, i hope you get some banger ads!

[@mattschlegel9824]

Internal combustion engine (ICE) vehicles require a great deal of maintenance and enrich car dealers long after the sale of the vehicle. EVs don't need much maintenance and thereby are less profitable. Dealerships tend to promote the most profitable vehicles, not necessarily the ones that pollute the least.

[@Kimbrough87]

❤ correct

[@allen_key]

Believe it or not but EVs have all the same stuff going on underneath. Suspension, bearings, bushes, discs, pads and tyres will all wear out at some point. An annual oil change and belt every couple of years, hardly a great deal of maintenance.

[@Kimbrough87]

@@allen_key brakes last forever in a ev lol

[@allen_key]

That's good then

[@devonbikefilms]

​@@allen_keyif only it was only that. 😂😂

[@granfersteve3815]

Get rid of the ridiculous WLTP ranges and start telling people the truth.

[@Autotrawler1]

I think the problem is that new cars in general (not only EVs) are alienating a lot of people who don't want loads of screens and technology in their car. I wish the types of cars that were sold in about 10 years ago before the screens, sensors and cameras took over were available with current EV battery tech.

[@gordienj]

My first vehicle was a minibike that us kids assembled from parts we could find in the neighborhood. It worked! People need to be able to be in control of motors, controllers, and batteries. Maybe the batteries are also used in lawn care equipment. At this time, a Nissan Leaf would take care of my basic needs. I don't need to compete with those who have the most flash. I guess we need to consume less.

[@paulc6766]

Watched Richard Hammond try to fix a DB9 and it indefinably looked a nightmare and Jeremy Clarkson with the Porsche 928. A tesla is far simpler, if you can reboot a computer you can fix one, even the A/C can be fixed by a DIY enthusiast (though a specialist will be needed to re-gas it).

[@davidlloyd1526]

Dunno - that sounds like an old person problem...

[@ziploc2000]

Since reversing cameras were made mandatory all cars have at least one screen, usually in the centre of the dashboard. The same screen can be used to show your gps map when going forward. The only other screen in my EV is the instrument cluster in front of the driver, which shows the same information any driver needs, but with more options on how to show it.

[@Autotrawler1]

@@davidlloyd1526 I was born in the 80s, whether that makes me old in your eyes probably depends on whether you are older or younger haha

[@simonhunt7269]

Excellent initiative

[@PaulSavage-c7p]

I remember that in the UK the fifth gear program decided to only feature EV’s on it’s show. Maybe this is the show that should be brought back.

[@breakersteve]

@@PaulSavage-c7p 5th Gear dropped the EV format because of low viewers. They reverted back to any car format.

[@jedikfc]

Just make affordable electric cars. All the EVs are upmarket.

[@shonunezekiel]

Whilst I do appreciate that 'affordable' means different things to different people - I feel that 2nd hand EVs are already affordable.

[@gonzo_the_great1675]

Many people are running sub £1000 cars and have to keep them going, as they can't afford anything else. It is going to take a while for these cars to trickle down to that market and hopefully have enough life left in them to still give useful service. (If they don't, there are going to be big sections of the community who are left without any useable transport.)

[@shonunezekiel]

@@gonzo_the_great1675 I sold my 10 year old Nissan Leaf for £1.5k to a dealer, and it looks like second hand EVs start at £2.5k on Autotrader - these are probably ok for daily commutes of less than 50miles roundtrip, and as a runabout around town (school runs, trips to supermarket etc)... agree it is not fully-affordable for 100% of people - but then there will be many people who can't afford to buy and run a sub-£1k car at the moment - just a question of where you draw the line.

[@KonsaiAsTai]

@@shonunezekiel 2nd hand EVs are currently hot garbage; rapidly depreciating tech that still costs a lot more than some brand new (and budget) ICE cars. You get more out of a factory fresh Toyota Aygo (and the "15 years" worth of warranty that comes with it) than most of what's on the used EV market right now.

[@sergentcolon1]

@@shonunezekielnot really, new cars can be bought on low rate finance plans like pcp or pch, the rates charged on used cars mean that the monthly cost can be equal to or higher than a new car, low rate financing would make them a lot more affordable.

[@fleachamberlain1905]

0:55 Ford did a pretty good one for the lightning. Went for a ski at night and the car got them there and then owered the ski run lights.

[@timmurphy5541]

I don't know who buys the expensive ICE cars but essentially, all of them should be the first to stop. People who've already decided to spend money - why are they not choosing an EV. It doesn't make sense. My personal problem is that I have more demands on my money than I can fulfill so any kind of new car would be an impossible luxury. I don't drive enough to make back the money in fuel savings. So I'm a useless statistic - but some people do obviously have the money and the intent and "choose wrong." I'd like to know why.

[@pinkelephants1421]

Well, these days you don't have to buy a brand new EV, there's an increasingly good range of 2nd or even 3rd hand EVs available. Plus, for someone such as yourself who does very low milage, there's plenty of sub 100-150 mile range EVs that should suit both your wallet and driving range needs.

[@JohnScarrott]

There's a list of possible reasons and some people might suffer from more than one of these. a) I will never drive an Electric car and you can't make me (I call this Fred Flintstone Syndrome!) b) I need a car that will go way further than any EV without needing to stop and refuel c) There's no EV's out there that I like (having not looked or tried any of course) d) Will only ever buy a car for the image they think they are emanating, the EGO booster car, the Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche (which they could get an EV from but likely suffer from 'a' too) e) Still (despite the growing number of models the manufacturers are producing) believe EV's won't take off, maybe that Hydrogen is the future (Try finding a station to fill one of those up!) f) Hate Elon Musk so will never buy an EV (despite never meeting him or knowing anything about what he's like as a person, or recognising his amazing achievements in EV's and Space exploration) g) Still believe that EV's do more environmental harm than combustion vehicles (despite it being the EV and EV battery manufacturers that are forcing Africa to clean up it's act, which has for decades supplied Lithium battery materials for Phones, Laptops and an endless number of gadgets without anyone complaining about the environmental damage it was causing, until Big Oil made it into anti-EV propaganda).

[@timmurphy5541]

@@JohnScarrott I hate Elon Musk but that's not what's stopping me - I just will never buy a Tesla even if they could fly. He has made EVs a status item but it's not a nicer form of purchased "superiority" than what other manufacturers benefited from before Tesla. He has also bullshitted to an inordinate degree which damages the reputation of all EVs. as in autopilots, robotaxis and the production of an affordable EV. I'd happily have an Id 4 or a Kia or anything else however.

[@BalmforthGG]

A good product will prosper. Forcing people to adopt simply creates resentment.

[@barriedear5990]

Loving the Motorhead T-shirt.

[@AL_THOMAS]

There are lots of reports of EV cars where on road trips cost the same if not more if charged at service station chargers. They need to reduce the cost of charging. A nationalised network would have made more sense with a capped coat. GreatGB energy where are you?

[@the_lost_navigator7266]

The government are not going to spend billions of pounds on a charging network. They can't even fix potholes.

[@ashleyhouse9690]

If that's the best example of an EV advert you can find, no wonder the market for new vehicles is stagnating. My next car...won't be an EV.

[@JAMESgBURKINSHAW]

amen to Great Britain. They see the great news while electric vehicles can come to their shore. Sadly i live in Canada where our Prime Minister, who i hate has put a tariff of 60% on electric vehicles from anywhere else.

[@konobikundude]

It's not the adverts... it enshitification.

[@yvan2563]

KZbin xzbPJ9_CoZ8

[@graemeallan54]

Lemmy lives!

[@peterbricknell8709]

The challenge is not just for New Cars - but to create second hand market that then pulls the value for new sales. In the UK we have 4 self-inflicted goals with EVs (and it's not the technology): 1 - A belief that the battery life is 10 years max - so why by a 5 year old car when it will be a write off in 5 years. 2 - Kerb Side / service station electricity is so expensive, that it's hardly cheaper to use electrics on long distance journeys 3 - The EV car insurance is now overwhelming (the increase in car insurance from 2023-2024 wiped out all the savings from electricity) 4 - Every time you travel a distance, you spend 10 minutes working out how to register and pay for the electricity (whilst your family laughs at you for buying an electric car) So the adverts have two distinct markets - the new cars but more importantly, the second hand cars. And there are certainly a great range of 3 year old cars on the market now. Any advert should dispel the fears of those 4 barriers, possibly focussing on the partner (and kids) for pester power about simplicity, convenience and 2nd hand price.

[@andypdq]

Because of the economic circumstances, the average, low to medium income Joe is forced to buy the vehicle with the overall cheapest running cost. This is a second hand ICE vehicle.

[@ojdee]

Here's a thought, promote keeping the cars for longer and making battery replacement and second hand market viable, instead of the current trend of leasing for three years then ditching it and buying another new one that has contributed more to environmental damage than will be clawed back in emission reductions. Car industry couldn't care less about the environment.

[@fullychargedshow]

I agree with your last statement, but I think it's worth considering what happens to a car that's been leased for 3 to 4 years. Would the leasing company simply scrap it? Seriously. I know for a fact because I've seen it, the first Tesla I leased, a Model S back in 2014 is still in use today. A VW ID4 I leased in 2019 is still in use today because our crew use it all the time. The reason 2nd hand electric cars dropped in price this year isn't because no one wants them or they are unreliable as sad, sad old men keep endlessly repeating. It's because close to 200,000 came on the market in a few months when the big corporate leasing companies released them. They've since decided to release them slowly over time. So please maintain your demand that we use cars for longer, I heartily agree, but leasing a new car is just the start of that cars life with people, and also, the tragic old men fantasy of needing to replace batteries is literally the opposite of what is happening. The current crop of batteries being manufactured will need a new car after 15 years, the battery willo outlast everything else.

[@ojdee]

@ Thanks for the measured response. To be clear I was actively looking to buy a second hand EV a few months ago so I am eager to be convinced of the benefits, I just feel that all the focus from manufacturers is on the new and shiny, where they conveniently forget the environmental production cost. Would agree that promoting new car churn so frequently, even if they do actually have a longer life than the lease period, is at odds with clean messaging?

[@AlienApe.]

It's easy for me - install a charger at my house free of charge and without me having to do anything. Include this in the cost of the car and jobs done.

[@paulc6766]

I'm not sure why is is such a big deal, it's just a socket really and any qualified electrician can do it. Some manufacturers offer one free.

[@waynecartwright-js8tw]

In 2016 Nissan did this when i bought my 2nd hand Leaf but then grants were available, plus chargers were dumb so cheaper. But until it was installed i just used a regular socket.

[@andrewpalmer999]

Love the cow fart in the ad!

[@theneonchimpchannel9095]

If I win the lottery, my aim is to move to England and I will need a new car when I get there...I would be seriously considering getting an EV. My only concern is that I was told that they are quite different to drive when compared to manual transmission cars which are the only things that I've ever driven. I still need to win the lottery though. Otherwise I can't afford to move to England and if I'm not moving then I'll keep driving the car that I have now until it's no longer able to run at which point it'll probably be a case of whatever is cheapest.

[@mallamal5578]

You need to talk about robotaxi networks which will be here in 3 years or so, which should be so cheap you will not need to buy a car - that is the future.

[@nickyoung4799]

😂😂😂😂

[@EcoKiwiMagazine]

Right on. Three years or so for the UK and industrialised nations outside the USA. For the USA? At this rate, one or two years it seems...

[@MarlinMay]

Serious question. Other than the award winning VW Beetle print & TV ads, have auto ads ever been exercises in rationality? Isn’t purchasing a car primarily an emotional act, secondarily a financial act, only then followed by rational / logical considerations? I could easily be wrong and then be convinced otherwise.

[@DFowlesID7]

Firmly in the camp of the early mainstream ! First EV on order but only because it is a lease deal through work, a sort of safe introduction without the worry of depreciation or long term ownership. Things are getting better and I hope that in 3 years time more cars will be affordable both new and second hand and there is some real advice in the mainstream to promote EV ownership over the wider community. Maybe there needs to be some sort of Battery Certification (like and MoT) where it is clear what the remaining SOH% is and some sort of guarantee or warranty attached to encourage second hand ownership. With so many companies offering up salary sacrifice schemes for EVs there should be a sharp increase of well equipped 'rep mobiles' coming onto the second hand market. I think some of the manufacturers are still scared of going all in and pushing EVs as they are concerned about their brand image and the ICE backlash as they are in a no win situation. Why perhaps BYD does so well as it has non e of the legacy ICE to worry about , it is all in EV !

[@plymouthdan7677]

Link to that incredible advert?

[@AmerBoyo]

How to win people over? I started typing a long spiel here about starting with war, environmental damage, cancer etc. but the best way to win over the masses? A drag race! We need to show that we can “Race into the future with an electric car”. Feel free to use that btw! And some good looking people on the advert of course. Speed and sex sells - always has, always will!

[@Anthraxian]

Need government to incentives to entice people over into the EV world. It works. That is how Norway became #1 EV country.

[@PJWey]

X cellent idea

[@josephcullen2512]

Ironic that the best ad as yet is from here down under 😅 this in contrast to how far behind we are highlights how worse than useless our governments are

[@paulc6766]

As an Australian it is the first time I've seen it. I didn't think it was that good. The best Australian car advert was the Toyota Hilux "bugger it" advert and something like that would grab attention.

[@josephcullen2512]

@paulc6766 that's a memorable one yeah hahah

[@martingill6996]

Haven’t got time to film it or art work but you just need a simple advert of kids coming out of school with ICE cars passing and the fumes then fast forward to a perceived future with all electric cars passing the kids “ Breath the future now. ‘“ most people care about a child’s health .

[@williamfence566]

All the fantastic adverts can't solve adoption if you can't charge at home. An EV then becomes just as expensive to " fuel" and is more inconvenient in the process and more expensive to buy.

[@paulc6766]

How do you fuel at home at the moment?

[@williamfence566]

@@paulc6766 I take 5 minutes out my fortnight and put 550 miles worth of travel back in the tank

[@williamfence566]

@@paulc6766 That's my point . I can't fuel either type from home but it's cheaper more convenient and travels further with an ICE.

[@GruffSillyGoat]

Is this reality or a myth? The average ICE car MPG is 38.8, for a EV to match the cost of fueling such an ICE car the EV would need public chargers at 52p per kWh or less. This is for the average EV with average efficiency, for a more efficient EV (such as a Tesla Model 3) the equality point raises to 71p per kWh or less. Both of these figures are well within available fast charges and indeed some ultra-rapid chargers rates.

[@williamfence566]

@GruffSillyGoat My honda does 56mpg and Ionity is 69p per kWh. That cost alone without the inconvenience of waiting to charge at least twice to do the same mileage and the initial vehicle purchase Price prohibits a change.

[@Guy-Gibsons-Dog]

Reminds me of 2021 and what the celebrities were pushing on us... Creepy.

[@neiljessop3510]

Oh to also power my house. Not sure that's true in West Australia yet.

[@blackrocket2000]

The Trade have focused on delivering greater Range & Performance neither of which the average mass adopter needs. These just increase costs, which is mad. Driving a BEV is different and your Ad should develop this. I call it Scaletrix mode. One Pedal Driving, no gears, a simple drivetrain and smart entry and stsrt up makes “driving electric” a doddle and joy. A child could do it (if legal). And they come loaded with tech, safety features to semi automate speed, lane keeping, and distance from cars around you. OPM in busy urban traffic is a joy. And they are cheap to fuel, and require minimal maintenance (another reason why the Trade hate them and fail to really promote them)

[@l_estraneo]

Can i join even if i live in Italy?

[@EcoKiwiMagazine]

I'd ask the same from Aotearoa New Zealand

[@grahamthompson5581]

The 'Nissan LEAF: Gas Powered Everything' ad was better. In a lot of ways, the easiest argument is not that EVs are wonderful, but that piston engines are an inefficient tech that was lucky to survive into the twentieth century, and should never have made it out the other side.

[@stephsoltesz6731]

Good Commercial at the tail end. Really, the original concept of reusing the "Car & Liftestyle" advert model would really be most effective. Showing people doing Real "Normal & Everyday" things with their EV's as well as going on a "Drive About (think walkabout)" or off to the Outter Country for camping and such that shows real applications that everyone can relate to. One such example could be an EV Fasmily out on road adventure, going through some National Park somewhere and having assorted wildlife "nearby" and just look up as they drive past without more than a blink.... Then show some Dumb-ass in a Monster noisy ICE 4x4 and showing all the critters run like a wildfire was upon them.... the subtly show the plants wilting & drying out as it passes by. EV Pickup Truck advberts should really show the vehicles doing actual "work" like hauling firewood, straw bales, bricks & blocks to construction sites etc... Real World, Real Uses !

[@wooddavid8293]

Legacy companies can't decide what they want to do. They are trying (half-heartedly) to move to the new technology while maintaining their existing markets. They are doing both things poorly. The rising protectionism against Chinese EVs (you know, the affordable, nice ones) means that the old fashioned companies are supported in their old ways, guaranteeing their failure to adapt to new times. Added to the overcapacity of the industry in general, it looks like a bunch of legacy companies are likely to die or be greatly diminished. Think Polaroid and Kodak only for cars.

[@swalsh2331]

Free idea: a light hearted ad, with a smug EV user getting into their pre-heated EV on a frosty winters day, while their neighbours watch on, shivering, while scraping their windscreens. It’s just one of those features I could no longer go without

[@aussie2uGA]

The public would receive it as “a clear winter windshield at the expense of 30% charge…”

[@nickyoung4799]

'Smug'.....a perfect word to sum up EVangelists.

[@aussie2uGA]

@@nickyoung4799 jealous much?

[@swalsh2331]

@@nickyoung4799 Chill. It’s a bit of humour. Not everything has to be taken so seriously and be divisive. It’s not politics; you don’t have to pick a side. It’s just cars.

[@nickyoung4799]

Sorry. Your comedy style is too sophisticated for me. It looked just like the usual "I'm alright, I've got solar panels and enough off road parking for three Teslas. You plebs can queue up at Tesco" that you usually get on this channel.

[@appkazoo5925]

Please join BlueSky

[@1965GJS13]

The biggest problem with EV adoption in the UK is: a) the reliability and b) extent of the public charging network. a) = far far too many charges are out of service, and b) = there are far far too few public chargers available. To say nothing of the price (of both EV's and charging). When these issues are solved, only then will EV adoption become mainstream. (and before you ask, yes I do own an EV).

[@ededdynova]

@@1965GJS13 often in stupid places radom picknic parks miles from anything having to stay with ur car for 4hours is not what people will choose to do. We had 56 ev on lease all been replaced with hybrids so we can fill up and go. Not suitable for people doing 300-400miles a day but epic school run city cars 100% I have a model y i used to drive over Europe on holiday that was great 3400miles in 3 weeks but had no real time constraints and booked me hotels all either very close to super chargers or made sure hotels had at least 4 chargers.

[@waynecartwright-js8tw]

I did 14 charges round Scotland on holiday doing a lot of miles non were out of service. Last time i had one not work was at an ESSO filing station so says it all

[@koitorob]

I've got an idea: Drive an electric car. It's A LOT CHEAPER TO RUN than a Land Rover 101! Mine is currently returning 8.6mpg

[@waynecartwright-js8tw]

Thats bad, my td5 110 was bad enough hence why i bought a Leaf as a daily commuter

[@OmarKhanUK]

Loved you channel for a long time; gave me huge amounts of information when I was picking my first charger, solar and eventually EV. But more and more, i'm seeing such heavy bias from this channel, and I wonder just HOW MUCH these manfs are paying you for this "positive press" around everything you showcase. I miss the "balanced" opinions and reporting.

[@andypdq]

Elon Musk promotes EVs to "Save the Planet" then he promotes Trump to "Drill, baby drill"........

[@AnyNotEverything]

just asking, but can we use footage from this youtube channel?

[@bobgray1555]

I bought a Tesla 3 years ago before Musk bought Twitter. The car has been excellent and I won't go back to 'ice'. Having said that for me the big thing is V2G where I plug my car into my house and the grid - I make electricity via a solar array on my roof, I sell it to the grid during peak hours and charge my car and run appliances in the house at other times. Sadly Tesla doesn't like this idea because they want to sell you a separate battery to go with the solar. So for that reason I will change my car for one that offers the best V2G setup plus Musk is a twat so don't buy a Tesla and get one with V2G if you are going with solar at home.

[@mjcamp01]

I can't disagree with your comments, but what good cars out there offer V2G?

[@stupitdog9686]

Why would I buy an electric car NOW when "they" are promising super cars that can do 0 - 60mph in -3sec, cover 500 miles per charge - and charge in 5 mins? By 2026? I'll wait !!

[@dragosmihai3489]

Bug report: for some reason I hear an Italian or French audio track and since I speak enough of both I can say it is on point, but still, wth? Selecting the "English" audio track bugs and sends to French, which is not the same thing... Congrats for very decent AI translators, but plelase let me select the language I want

[@davidlloyd1526]

Realistically, it will take a few years to build out the charging networks, servicing centres and sales networks. Also 20 minute charging technology has to become cheaper and universal. If we can keep selling 25% EVs, that'll get us through to 2030 at which point there really won't be a reason to buy traditional cars.

[@mjcamp01]

David, servicing is unnecessary for most EV because they don't have engines. Those who can charge from home (the majority) will do nearly all their charging at home on a cheap rate, on rare occasion you will use a public charger, but like if buying petrol on a motorway, you only put in enough to get you home where you can buy it cheaper. Sales network is now often online, buying a new car is like buying from Amazon. It seems like we are already there but now need to overcome the public lack of trust, and the FUD spread by the old guard.

[@peterpan6821]

Doesn't matter how cheaply Tesco sell their turd sandwiches, I won't buy one.

[@dquzmanovic]

So, what's the difference between evangelising and advertising?

[@InvisibleCitizen]

EVs cost too damned much!!! I would like to own one but I’m not willing to not eat to buy one!

[@allen_key]

What are the benefits of EV ownership? A simple list would be fine.

[@rdk3996]

Is WALL Street, CNBC, WSJ, etc doing everything it can to slow ev growth ??

[@paulc6766]

Yes.

[@ymasood]

The ad was quite uninspiring to say the least…

[@hugov392]

I think the EV Council should move focus away from the gadgetiness ("from the future") aspects that many EV manufacturers like to lean into. These things always have a horrible habit of aging terribly, reducing resale value and ultimately useful service life of the vehicle. Maybe all the whizzy software trinkets and "cyber" design is something early adopters want, fine, but for the next stage of the transition I think you should encourage sensible, robust, well engineered vehicles that won't look horribly out of date in 5 years time. Personally, I want an EV without masses of screens everywhere, without mandatory connected smart features, without any half-baked autonomy features, without any touchscreens (certainly not as the only interface for controls I need while the vehicle is in motion), without a poorly engineered software stack rushed to market and then never patched, and without overly integrated non-modular systems that are locked down so they can only be serviced by first-party dealers and will become uneconomic to repair in 5-10 years time.

[@Romeosjr]

No electric cars sucks they don’t go far and and they die fast in the cold weather. Gas is gona stay the future cause we can go 160miles and fill up when keep going

[@roderickmain9697]

Once upon a time you could walk. Long journeys required multiple stops and a long recharge cycle. But what about riding an animal. like a Donkey or Horse . Still require multiple stops and long recharge times. Wheels - bicycle, tricycle. Quicker than walking, less expensive than feeding an animal, great for short journeys - long journeys still require multiple stops and recharge times not much better than walking. Horse drawn vehicles: Carries passengers. But potentially more stops and still long recharge time. Problems with exhaust emissions in built up areas. First Electric vehicles: Range limited. Impractical for journeys outside very local area. No emissions. Recharging problematic. Steam powered vehicles. As fast as horse drawn vehicles, long journeys possible with short stops to refuel and recharge. Exhaust emissions could be hazardous in dry conditions. Internal Combustion engines: Much faster vehicles, long journeys easily where infrastructure exists. Short refuel time but driver fatigue an issue. Exhaust emissions from large number of vehicles have unforeseen effects. Electric Vehicles again: As fast as ICE. Long journeys where infrastructure exists. Recharge time longer than ICE but driver fatigue reduced as a result. No emissions. Are you waiting for the next big thing or do you want to keep up with the Joneses?

[@tommyinbrighton]

When you figure out how to sell something to the majority of people that can't afford it you'll be on the right track. EVs are great but out of reach for most normal people.. Reality check needed...

[@AlanTov]

It might be a bit preachy. But I think there is room for an ad on climate change, renewables, EV's and our kids futures. People shy away from this too often.

[@stan_austin]

Ye good idea, the advert could also highlight the plight of the African children mining the cobalt and other toxic chemicals for the batteries, or don’t those children matter?

[@AlanTov]

​@@stan_austinmany batteries don't use cobalt. And do you reckon nothing can be done about child labour in a supply chain ever? Grow up.

[@stan_austin]

@ you grow up…. You’re the one trying to act all virtuous citing “kids futures”, total BS…. EVs just shift the carbon footprint and pollution elsewhere…. I believe in a free market, not talking utter sh*te

[@waynecartwright-js8tw]

@@stan_austin Used engine oil is carcinogenic whats the difference?

[@polarbearigloo]

I just want a minivan in the states that’s all ev 3 rows and 300 miles. Like in China. I have a growing family and don’t want a crossover.

[@BobQuigley]

Hyundai ev9 i think fits your desires?