Are Electric Carmakers *really* doing enough to attract buyers *AND* how can you help?

[@TGCW1888]

Now that the BBC has ditched Top Gear it should replace it with The Fully Charged show or Electrifying or a amalgamation of the two. This would really bring the benefits of EVs to the masses. It’s long overdue.

[@breakersteve]

That show would get very boring very quickly! 😂

[@breakersteve]

5th Gear tried that and ended up dropping the EV only format because nobody watched it! They have gone back to fuel cars now with the odd EV…

[@stephen300o6]

Or a fruit based show.

[@AshlynnCairns]

Love how you always keep it real in every video.

[@eleanorbanwell3478]

The best EV advert I’ve ever seen was the… SmartEV? It showed it losing a series of drag races handily, but then it showed it quicker off the line and cutting in front of all the high end sports cars every time. Clever.

[@AlistairHughes]

That Australian ad will be hard to beat! It's great.

[@Sidewinder1009oli]

I hear so many people have the dealership staff tell them how bad their own EVs are and seem to go out of their way to convince people to stick with ICE. 3 years ago I saw it for myself at VW in Bridgend south wales, when we wanted a good look at an ID4

[@robinbennett5994]

Is that because dealerships make most of their money on servicing, and won't be able to overcharge for oil and filter changes any more?

[@Kimbrough87]

@@robinbennett5994head on the nail correct 👍

[@TheBoothy666]

I picked up a Cupra Born (BEV) from the local SEAT dealership almost 2 years ago. Who are of course part of the VW group. I confirmed all the service requirements in advance (first interim, first main service etc). I still had the dealer on the phone a few months later trying to sell me an extra service that wasn't required, and then more recently trying to sell me an MOT package to cover things like corrosion of brake pipes etc. It was a new car, it's first MOT isn't due till Jan 2026! I also don't drive it hard, or go out much in snow etc, so if the brake pipes are corroded, or anything else more serious, I'd be expecting the warranty to cover those! In 2 years I'll either be getting a 2nd hand BEV, or go via my employers salary sacrifice scheme (which wasn't available till recently).

[@12345678990bob]

That was brilliant, best electric car add ive seen! No idea why they never seem to sell them on the cool stuff they car do, tho you did forget to show the best electric car the mach e!

[@richardhall263]

For me the biggest incentive I found was we pay 160€ a month for diesel if we purchased a Citroen ami for 8000€ our monthly costs for charging would be 20€ a month, quite a saving

[@paulmclaughlin7150]

My local VW dealer has a showroom stuffed full of ICE cars. They have 1 EV in a sea of 30+ cars. No wonder the ID series struggles to sell…

[@ndlovulwazi]

Nobody is paying for crazy prices just for the car to depreciate more than a ice vehicle.

[@althomas7937]

Dealers make more money out of you from ICE than EVs. Bottom line is profit from servicing.

[@paulmclaughlin7150]

Lease a depreciating asset and buy an appreciating one. Dealerships are definitely trying to stave off the inevitable and will have to change their business models…

[@tinacordon7866]

The second hand market has its own version of early adopters buying EVs now. My second hand EV is a 2011 Leaf.

[@BMWHP2]

We are kinda lucky in the Netherlands, that Mercedes is importing the Dongfeng Nammi Box. With the Dutch subsidie we payed €20.400 for a brand new EV with 42kWh LFP battery, heated and cooled driver seats, 12.8" screen, level 2 ADAS, very efficient 12kWh per 100km. Awesome EV for less than a petrol car with the same features and space.

[@AlienApe.]

It's easy for me - install a charger at my house free of charge and without me having to do anything. Include this in the cost of the car and jobs done.

[@timmurphy5541]

I don't know who buys the expensive ICE cars but essentially, all of them should be the first to stop. People who've already decided to spend money - why are they not choosing an EV. It doesn't make sense. My personal problem is that I have more demands on my money than I can fulfill so any kind of new car would be an impossible luxury. I don't drive enough to make back the money in fuel savings. So I'm a useless statistic - but some people do obviously have the money and the intent and "choose wrong." I'd like to know why.

[@pinkelephants1421]

Well, these days you don't have to buy a brand new EV, there's an increasingly good range of 2nd or even 3rd hand EVs available. Plus, for someone such as yourself who does very low milage, there's plenty of sub 100-150 mile range EVs that should suit both your wallet and driving range needs.

[@JohnScarrott]

There's a list of possible reasons and some people might suffer from more than one of these. a) I will never drive an Electric car and you can't make me (I call this Fred Flintstone Syndrome!) b) I need a car that will go way further than any EV without needing to stop and refuel c) There's no EV's out there that I like (having not looked or tried any of course) d) Will only ever buy a car for the image they think they are emanating, the EGO booster car, the Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche (which they could get an EV from but likely suffer from 'a' too) e) Still (despite the growing number of models the manufacturers are producing) believe EV's won't take off, maybe that Hydrogen is the future (Try finding a station to fill one of those up!) f) Hate Elon Musk so will never buy an EV (despite never meeting him or knowing anything about what he's like as a person, or recognising his amazing achievements in EV's and Space exploration) g) Still believe that EV's do more environmental harm than combustion vehicles (despite it being the EV and EV battery manufacturers that are forcing Africa to clean up it's act, which has for decades supplied Lithium battery materials for Phones, Laptops and an endless number of gadgets without anyone complaining about the environmental damage it was causing, until Big Oil made it into anti-EV propaganda).

[@williamfence566]

All the fantastic adverts can't solve adoption if you can't charge at home. An EV then becomes just as expensive to " fuel" and is more inconvenient in the process and more expensive to buy.

[@glorfification]

These guys definitely seem like Jaguar's target audience.

[@warpcode]

"My next car will power my house". I wish V2G/V2H was more common. I work from home and I'm home 99% of the time. If i could buy an electric car with V2G/V2H, i could get away with buying a tiny home battery for when I'm out of the house to power things.

[@Hali88]

I think the problem is that new cars in general (not only EVs) are alienating a lot of people who don't want loads of screens and technology in their car. I wish the types of cars that were sold in about 10 years ago before the screens, sensors and cameras took over were available with current EV battery tech.

[@gordienj]

My first vehicle was a minibike that us kids assembled from parts we could find in the neighborhood. It worked! People need to be able to be in control of motors, controllers, and batteries. Maybe the batteries are also used in lawn care equipment. At this time, a Nissan Leaf would take care of my basic needs. I don't need to compete with those who have the most flash. I guess we need to consume less.

[@mattschlegel9824]

Internal combustion engine (ICE) vehicles require a great deal of maintenance and enrich car dealers long after the sale of the vehicle. EVs don't need much maintenance and thereby are less profitable. Dealerships tend to promote the most profitable vehicles, not necessarily the ones that pollute the least.

[@Kimbrough87]

❤ correct

[@kelalamusic9258]

I love your channel and what you try to do for the EV industry in general. It would be great if more of this would be presented by main stream media that seems to find ways of spreading lies and false information. One has to wonder about the very powerful influence the oil industry has over them and the masses. Keep up the good work.

[@RandallJamesPeterson]

Other than battery suppliers, which industry has an 'interest' in supporting the growth of EVs?

[@barriedear5990]

Loving the Motorhead T-shirt.

[@davidfowles1252]

Firmly in the camp of the early mainstream ! First EV on order but only because it is a lease deal through work, a sort of safe introduction without the worry of depreciation or long term ownership. Things are getting better and I hope that in 3 years time more cars will be affordable both new and second hand and there is some real advice in the mainstream to promote EV ownership over the wider community. Maybe there needs to be some sort of Battery Certification (like and MoT) where it is clear what the remaining SOH% is and some sort of guarantee or warranty attached to encourage second hand ownership. With so many companies offering up salary sacrifice schemes for EVs there should be a sharp increase of well equipped 'rep mobiles' coming onto the second hand market. I think some of the manufacturers are still scared of going all in and pushing EVs as they are concerned about their brand image and the ICE backlash as they are in a no win situation. Why perhaps BYD does so well as it has non e of the legacy ICE to worry about , it is all in EV !

[@InnaMurrays]

Every time I am convinced of your professionalism and love for your work. Thank you for your hard work and talent!🤸‍🍫☘️

[@andrewpalmer999]

Love the cow fart in the ad!

[@breakersteve]

EV sales are being “managed”! I know someone that has just bought a brand new Mini Countryman EV, dealer specced car, not pre registered, for £11,500 off the list price because they haven’t got their quota of EV sales this year! £11,500 off!! Check Mini dealer websites to see the crazy drop in prices. Mini are not alone either! EV residuals are going to be even more shocking going forward at that rate! New petrol car delivery dates are being pushed back on purpose to try and force people to buy electric. The whole thing is a sham! If the government wants more people in alternative to fossil fuel vehicles there has to be more development in alternative fuels, not just forcing people to buy what governments want you to buy. I like many have never very good at doing what we are forced to do!….

[@PJWey]

X cellent idea

[@tsedge99]

Ads need to show the EV lifestyle, not just the cars. Driving home, just plug-in and it charges automatically at night when rates are cheap, wake in the morning, shower, dress, use the app to warm the car as you sit down for breakfast. Outside everything is frozen but not the car. Cue cycling through the days - always driving past a service station, never having to stop, weekend long trip, show rapid charging simplicity while getting the kids a meal. Cue seasons pass, service due, minimal cost and work compared to your neighbour who is worrying about timing belts, exhausts, and other problems like the cost of fuel. etc...

[@TheBoothy666]

I love the pre heating of the car in Winter, or misty/foggy weather. Hit the button 10 mins before setting off. When you set of, you have completely mist or ice free windows, nice and warm inside, including the seats and steering wheel. Also the fact there is no waiting for an engine to warm up before you can get any heat into the cabin!

[@AliceBell-k6p]

Your videos are always so entertaining and interesting! It's a real pleasure to watch them.🔨👀🌶

[@ericcamier8104]

Electrify baby Electrify...

[@PatrickNewbound]

A. Only buy second hand ice cars. B. All electric cars only need genuine 200 mile range with under 10 minute charge to 80%. C. Every petrol station should have a minimum 2 fast electric car chargers.

[@polarbearigloo]

I just want a minivan in the states that’s all ev 3 rows and 300 miles. Like in China. I have a growing family and don’t want a crossover.

[@BobQuigley]

Hyundai ev9 i think fits your desires?

[@josephcullen2512]

Ironic that the best ad as yet is from here down under 😅 this in contrast to how far behind we are highlights how worse than useless our governments are

[@mullen25]

in the u.s. price and access to charging. people have range anxiety it's a real thing and now the carmakers have to kiss elon's ring. rebates are going away no doubt. it's a mess.

[@AnyNotEverything]

just asking, but can we use footage from this youtube channel?

[@waltermcphee3787]

"The Masses" ??? What.

[@rdk3996]

Is WALL Street, CNBC, WSJ, etc doing everything it can to slow ev growth ??

[@jasonhanson6563]

There is no free ride. Everyone that can afford, or wants, or even has a place to charge their EV already owns one.

[@importon]

your example of a good commercial does nothing to expel any myths surrounding EVs. "but lithium batteries are more damaging to the env than ice vehicles" "but the resale value is terrible" "where do all those toxic batteries go when they're worn out?" "they spontaneously catch on fire and you can't put them out" "there's inhumane labor mining the lithium for the batteries" etc. That what I hear most from people arguing that EVs are pointless.

[@grahamthompson5581]

The 'Nissan LEAF: Gas Powered Everything' ad was better. In a lot of ways, the easiest argument is not that EVs are wonderful, but that piston engines are an inefficient tech that was lucky to survive into the twentieth century, and should never have made it out the other side.

[@roderickmain9697]

Once upon a time you could walk. Long journeys required multiple stops and a long recharge cycle. But what about riding an animal. like a Donkey or Horse . Still require multiple stops and long recharge times. Wheels - bicycle, tricycle. Quicker than walking, less expensive than feeding an animal, great for short journeys - long journeys still require multiple stops and recharge times not much better than walking. Horse drawn vehicles: Carries passengers. But potentially more stops and still long recharge time. Problems with exhaust emissions in built up areas. First Electric vehicles: Range limited. Impractical for journeys outside very local area. No emissions. Recharging problematic. Steam powered vehicles. As fast as horse drawn vehicles, long journeys possible with short stops to refuel and recharge. Exhaust emissions could be hazardous in dry conditions. Internal Combustion engines: Much faster vehicles, long journeys easily where infrastructure exists. Short refuel time but driver fatigue an issue. Exhaust emissions from large number of vehicles have unforeseen effects. Electric Vehicles again: As fast as ICE. Long journeys where infrastructure exists. Recharge time longer than ICE but driver fatigue reduced as a result. No emissions. Are you waiting for the next big thing or do you want to keep up with the Joneses?

[@ededdynova]

They most definitely are not our company gave up on ev’s as we do daily 200miles each way to site where we are fitting ground works, power cables etc….so cant change when at sites so back to tdi’s as even petrol tour lucky to get more than 360-380miles out of a hybrid & we cant waste time daily going to petrol stations

[@althomas7937]

You are making this up. No one does 8 hours driving and 8 hours work a day. Any sensible team would stay the week at the location. Typical ICE twaddle.

[@rickypeacock659]

You are wasting your time.... Ubiquitous 5 door hatchback. Sub £20,000. 250 mile range on a 7 minute charge. Efficient national charging infrastructure. AND people will buy. WITHOUT you uttering a single syllable.

[@keithwillis5662]

They are buying, 25% of all new cars sold in the UK in November were BEVs. See the SMMT’s website. Also BEV sales were up by 54% on November 2023.

[@Petethehun]

How about an electric vehicle without all the bells and whistles. An electric that goes at least 300 miles. No need for all the sensors.

[@keithwillis5662]

In the EU and UK many of those bells and whistles are mandated for safety reasons and not just on EVs, but all new cars. I don’t necessarily agree with all of them but those are the rules.

[@dalroth10]

I understand your point, but blame the authorities who implemented Euro NCAP safety rules for all the sensors. The manufacturers have to comply, or they can't sell the vehicle.

[@althomas7937]

Have you tried a horse?

[@vesawuoristo4162]

Prices are too high , need more range . It is taking too long to get further in the development and bringing it out for consumers.

[@althomas7937]

Buy second hand if you want cheap, and when you have an EV you'll realise that range does not matter so long as it does 2 hours then charge while you stop, not charge to stop. 18 months in and my EV is the future, now.

[@MrWingman2009]

Prices are lower than ICE. You have to look at cost per month.

[@desertstar223]

What was so exceptional about that ad? It's just a generic ad, nothing special.

[@pinkelephants1421]

It was pretty clever, wasn't preaching, and used just the right amount of humour that would appeal to Aussie audiences.

[@peterjol]

How about one where you see animals and birds all running/flying away to hide when they HEAR an ICE vehicle coming..but all happily staying where they are when an electric vehicle quietly passes....or perhaps a comical one of criminals laying in wait for a car being caught out by not hearing it coming...lol

[@ymasood]

The ad was quite uninspiring to say the least…

[@xc43t]

Are you trying to reinvent the wheel? Affluent people already have their toys. To have a widespread adoption car manufacturers need to frickin start selling affordable cars. Most of what you are showing is not that.

[@fiteontour6336]

Why do you have such a bad german AI generated dubbed voice? How can I switch that of permanently? 🤔

[@ZarlanTheGreen]

Electric cars really isn't what you should focus on. Sure, EVs are way better than ICE cars, but they're still cars. They're unsustainable, in many different ways and on many different levels. We need to massively reduce the amount of cars on the roads. Get more traffic by walking, bicycle, e-bikes, trains, trams, trolleybuses/trolleytrucks, and buses. In that order! (and this includes redesigning cities/villages) With cars/trucks being the last resort. Still needed, but *_far_* less common.

[@althomas7937]

I don't think they'd (or I) disagree with you. Your comment is made many times in their videos. This initiative is about weening people off ICE to a much more environmentally friendly solution so we all benefit from cleaner air low down and less global warming from CO2 emissions.

[@Hali88]

In reality, cars are the best mode of transport, and that is why they are popular. Walking or cycling is fine for very short distances or if you don't need to carry anything or for leisure, public transport is fine if you are in a major city with a good service but for most people most of the time, they'll want to use a car to go exactly where they want to in comfort and safety without breathing in viruses from others or getting rained on.

[@keithwillis5662]

Fully Charged have advocated for less cars on the road for a long while. However getting people to give up cars is a Sisyphian task compared to convincing people to drive EVs.

[@12345678990bob]

Yeah, for sure. It would be nice if theyd let us have proper electric bikes, scooters etc to speed this transition (in the UK)

[@christill]

@@Hali88 I suppose in a country that has privatised rail and bus services, not invested at all in cycling or walking, or trams or basically anything else; then yeah of course cars would be the “best option”.

[@rickenbacker472]

As an 'average Joe', let me address your advert... Futuristic - gadgets, screens, touch controls. I don't want touch controls, I want physical buttons. I don't need or want flashing LEDs, huge screens, 100 menus to change the air-con, silly apps or shiny gizmos. I just want to drive to my destination with minimal hassle. Performance - I don't need or want it. Seriously. 0-60 in 9 secs is perfectly fine. Leave the vroom vroom to the boy racers. I don't care. Camping power source - I can already get this with batteries & powerbanks, without buying a new car. This is an edge-case at best that will benefit almost no-one. Emissions - Don't hate me but... I just don't care. I know that my car isn't going to kill planet earth - China/USA industry and the consumer society will do that. I'm not deluded enough to think I can make even the slightest difference or that I'll 'save the planet' by driving an EV. Power my house - This is just completely bizarre and silly. My house will power my car with overnight charging, not the other way around. The only reason I would consider (and have considered) buying an EV for is to reduce running costs, especially fuel. The reasons I have not done so are: 1. After crunching the numbers, EVs are more expensive than petrol overall. 2. I am very concerned about depreciation. I am money-conscious and fear that when I re-sell the car in 3-5 years time I will lose a lot more cash than if I'd bought petrol. Range anxiety is also still a thing. I want the option of 1000 mile trips without a fear of getting stuck. I also don't want the inconvenience of getting stuck at the services for 90 mins just to limp home. Address these points in your adverts and I might be persuaded. P.S. Sorry if that sounds harsh I'm just being honest.

[@Michaellipmanactor]

It’s as if I’d written this myself! I love the convenience of my 2014 Mercedes that has buttons, is easy to fuel in around 5mins and can get me everywhere I need without the slightest need to be anxious. Oh… and I don’t have to switch anything off internally to get more range.

[@althomas7937]

OK running costs: My Audi S4 (350 bhp, range 220 miles) cost £60 to fill up, My Polestar 2 (400 bhp, range 220 miles) costs £5 to fill up, overnight on Octopus Intelligent Go tariff. What are you waiting for?

[@pinkelephants1421]

A little more research is needed here.

[@julianmccallum4663]

Unfortunately nobody wants them 😢

[@keithwillis5662]

A quarter of all new cars sold in the UK in November were BEVs. 94% of new cars sold in Norway in November were also BEVs. You may not want one but ‘nobody’ , I don’t think so.

[@althomas7937]

Apart from all the people who like cheap fuel (1/10th petrol price) and saving the planet that is.

[@julianmccallum4663]

@ fleet sales. Salary sacrifice. Very few private sales.

[@julianmccallum4663]

@@althomas7937 if it was about saving the planet I think I would consider one. Unfortunately it is not. Unless you charge your car 100% at home it’s more expensive than petrol.

[@charlesmarsh9608]

I'll do my best bring it on.

[@t1n4444]

Ref your index sentence Robert ... the stock response is "well good luck with that then". Do you have any idea of how silly both your and Dan's views are becoming? We see no mention of recent events in Luton or of Jaguar buying their cars back from customers. Argue or delete if you must but you're simply typing your usual misinformed tripe.

[@pinkelephants1421]

Question. If you're so anti EV, why on earth do you bother watching a (mainly) electric vehicle youths channel? Seems like a complete waste of your time to me....

[@TheBoothy666]

Why would they mention Luton or the Jaguar buy back? Assuming you are talking about the closing of the van factory, that a business decision, and the Jaguar thing is down to a bad design in some 2019 I-Pace cars in the USA, causing overheating, which has caused 3 of those cars to catch fire (out of almost 3,000 in the buy back). Nether of these has any impact on promoting BEV sales.

[@t1n4444]

@pinkelephants1421 Oh dear, oh dear oh deary me. If that's your impression you really shouldn't be posting. I am very much in favour of EVs but not these old dinosaur BEVs where you are obliged to load up a car with a few hundred kgms of battery or "dead weight". Toyota have run hydrogen fuel cell cars for over ten years so the concept is proven. Whether yourself or the myriad battery fanbois who lurk on this platform agree or not but hydrogen fuel cell cars are appearing on the market. BEVs RIP.

[@t1n4444]

@@TheBoothy666 🤣🤣🤣 Seriously? You don't believe there's a connection?

[@HighSEAL]

You like it? 😮 I am not even gonna watch the video

[@josephblank1535]

BS

[@MattWadeonline]

Is it .uk or .expert? Confusing message.

[@Vanessa-j4w3t]

Your videos are always so insightful and intelligent. Thank you for your contribution to the education and development of the community!♀️🟦🦮