Are your Instagram Reels views lower? This is what you should be posting instead.

[@Highseasonco]

🌟 Our members heard the news first. Join our membership channel and become a High Season Insider for access to exclusive members-only content like: 🎙 Live Q&As 📑 Free templates and resources 📽 Bonus vlogs and interviews with industry experts 🤝 Members-only rates and promos on services ➡ Join here: bit.ly/HSInsidersYT

[@chazb3224]

Instagram is annoying.

[@Highseasonco]

It can be, but with the right strategy and equipped with accurate information as to how it works, it can also be great :) - C

[@lindsayblair5181]

​@@Highseasoncocan you guys do a video on how to address these issues with our clients? Because I'm starting to feel a little crazy coming back month-to-month with a different strategy and need help trying to explain all this.

[@Highseasonco]

Hi! I'd suggest you could show them the study and go through the full report with them. We made it into a blog post that might be easier and simpler, too: www.highseasonco.com/blog/instagram-reels-views-declining. The big point is your clients need to shift their expectations as far as their growth on social - C@@lindsayblair5181

[@christshandmaiden]

Period lol

[@elliemandeville]

Same I’m over it 😭

[@trentan]

This is so helpful and honestly - thank you for filming and presenting this in a way that is calming and informational, not just another hard & fast edit on "why our content isn't good enough" which seems to be the narrative of most social media educators. Thank you!

[@Highseasonco]

Hey Trentan, that's super kind of you! Genuinely love to hear that, we've always tried to not to BS anybody and just lay it out so it's actionable and simple, so this is amazing feedback. Really appreciate you! - C

[@cosmicbrownie333]

This makes sense. I have a smaller following (a little less than 2k). The most views I got on a reel was 15k but my average is about 1200-2000. Been posting more to my stories because I just wanted to share ideas without feeling the pressure of needing to be a "polished production" and my engagement has gone up significantly. Like went from 95-100 views to 175-250 on average and I'm posting way less if at all on my main page. I will keep adding to my stories and work on more engagement type posts.

[@Highseasonco]

Love to hear that you're seeing results from what the study actually suggests. That's great. Sounds like you're on the right path, keep going and keep leaning into what's working for you. Thanks for watching! - C

[@palomimita8547]

I have 7k followers and my reels only reach about 500 people on average

[@Highseasonco]

Test out some of the ideas in the video to see if it boosts the views/reach - C@@palomimita8547

[@kandaliaco2920]

I have 200 followers and my reel’s reached less than 30 people. 🤷🏽‍♀️🤷🏽‍♀️🤷🏽‍♀️

[@Highseasonco]

That sounds about right. Keep posting, lean into Stories, test out new ways to create your content etc! - C@@kandaliaco2920

[@kristenmargiotta]

The reach and engagement keeps getting worse. We are tired. I keep having the same 20 people see/interact with my posts. On occasion my photo posts do better than reels. I also think people are tired of videos and want photos.

[@faa1412]

It is exhausting. Every time you do one thing, then you gotta switch it up and do something else. Sometimes I just want to say ahh f-it. IG is trying too hard to compete with TikTok. They should stay in their lane.

[@Highseasonco]

It's definitely worth switching up your content as per the video and see how it goes (eg try more photos and carousels). At least you know it's not just you! - C

[@fnitupwitherickafncutlass6982]

I recently decided that I would increase the amount of reels I post per week. This video was very helpful! I don’t post stories that often & now I know that that’s what I need to focus on.

[@Highseasonco]

Amazing! Let us know how you go once you've ramped Stories up, based on these numbers you should see some results. Good luck! - C

[@jdejde4876]

Your channel is the Best content I've seen so far!! Thanks

[@Highseasonco]

Appreciate you very much - thanks for watching! - C

[@madhudas573]

Your video is really really underrated, i would really like to thank you for providing actual value and i was so worried because my account wasn’t getting reach.

[@Highseasonco]

That's super kind, truly appreciate that. That's always our aim, to give real value and actionable tips, and this study was a great one to shine some light on. It's not just you! Thanks again for watching :) - C

[@Father.Beocca]

I appreciate your honesty. Some of your competition are saying the exact opposite, saying this is the best time ever to grow your account (so hire them for coaching, lol).

[@Highseasonco]

So welcome. We don't see the point in misleading our audience and not telling it how it is. Interesting lol, gotta respect the hustle! 🤣 Thanks for watching! - C

[@cylecamfpv]

I went from getting 10-15k view per post to 1k per post almost overnight in the last few months. I have 74k followers and havent changed anything. The current algorithm is trash

[@Highseasonco]

Sounds about right. If you look at the study in the video, you can take some optimism from there that it's literally everyone who is affected and there are ways to combat it - C

[@lupus4565]

STOOOP! Can we just look how beautiful these two are! Not only from the outside...❤

[@Highseasonco]

You are too kind!!! Thank you so much. ♥️♥️♥️ - T

[@ManPursueExcellence]

@@Highseasonco Are y’all married? 😀

[@Highseasonco]

Not married but we've been together for 12.5 years today, actually! - C@@ManPursueExcellence

[@ManPursueExcellence]

@@Highseasonco Yeah, You’re married lol. Well, don’t actually get married. If you get married, your relationship might end quickly. I’ve seen that happen. Best wishes to both of you!

[@TheCatarah]

OMG THANK YOU cause it’s been wild

[@Highseasonco]

We had to let everyone know!! It makes a lot of sense now. - T

[@CFEmusic]

Lots of great points! Was going to ask for more in-depth on the DM strategy till it popped up as the next video you suggested! Thanks for all the info!

[@Highseasonco]

Love it! So welcome, glad it's helpful and thanks for watching :) - C

[@rachelsnyder7415]

Thank you for sharing this information. IG's climate has been very difficult and I appreciate the statistical data and suggestions for moving forward.

[@Highseasonco]

So welcome! It's definitely a challenge, we found this study super helpful as well, especially as it allowed us to see some openings for future strategies to mitigate the algorithm. Appreciate you! - C

[@ballknowledge_bk]

Around 400% view increase on our recent stories. Very interesting to see the shift. Great video again! 🔥

[@Highseasonco]

Yessss that's what we're talking about 👏👏👏 and TY! We may need to get you on to spill some of your social media secrets to our members soon. 👀

[@thisisamy0609]

@@Highseasonco @worldfootballclub Yes please share :)

[@ballknowledge_bk]

@@Highseasonco would love to 🔥🔥

[@freyafoxmusic]

Not for me I only reach 200 ppl out of my 41k 😂 it’s bullshit

[@Highseasonco]

Are you doing all the other things that the study explained? Including switching up your content to see what is working (usually that can result in higher reach across all elements of the platform)?@@freyafoxmusic

[@williamford9564]

I have less than 500 followers ( by design and personal preference) and I was noticing a year ago that likes from falling on my posts. But I was getting a lot of views on my Stories. I started posting screen shots of my Posts in my Stories with a heading New Post!. I noticed an uptick in my likes on my posts. People were looking at my stories but never going to the posts on my feed.

[@Highseasonco]

That's a key way to drive traffic to your feed, everyone should definitely be sharing every new post to Stories! - C

[@nathalieann]

I really appreciate how professional both of you are and the no BS approach. Thank you for saying it like it is. 👍

[@Highseasonco]

Thank you for the kind words, Nathalie! We try to be as honest and straight-forward as possible, we don't want people trying to read between the lines as such, and we aim to empower people to win online 🙏 Thanks so much for watching! - C

[@deinterieuringenieur]

This video has already been more helpfull than what the social media creators are saying about this

[@Highseasonco]

Thank you so much for the kind words! It's all data-backed so this is the most accurate information we've found on the state of Reels and the algorithm - C

[@TheArtOfBeingFreed]

Love to see y’all pop up on my feed. Big fan and have been for a long time!

[@Highseasonco]

Appreciate that so much 🙏 Let us know if there’s anything you want to see on the channel! - T

[@mompatihafood]

Ohhh my , so glad I saw this news. It’s really now making sense , I have been trying with what I considered as amazing reels and the engagement hasn’t been uplifting. Was just considering quitting Insta but listening to the tips is now helping me to change the tactics. Stories is getting more interesting and exciting . Thank you so much 🙏🏽🥰

[@Highseasonco]

Love to hear that! The best part about social as a whole is that there is no right answer, and all of us need to constantly be testing and tweaking our content until we find something that works (which will only work until it doesn't). Stories are the key! Appreciate you, Patricia! - C

[@FloydMarshallJr]

76.8% drop, yet IG floods you with messages to increase your reels.

[@Highseasonco]

They don't want everyone to stop posting them completely, but the data is clear that they're not reaching folks like they used to so I'd suggest to follow the numbers - C

[@gotanlam]

I have also read this report few weeks ago. Thanks for the data based advice, lots of other advice out there is just guessing, I rather prefer this approach

[@Highseasonco]

So welcome, it's definitely a better base for strategies. There are very few studies on this stuff so when you find a good one, we take from it whatever we can. Thanks so much for watching - C

[@rasalresid9147]

Amazing video and I feel like today it has never been easier to make your reels go viral (if you use a little bit of Famester of course). No worries about algorithms ever again!!

[@millilove1111]

What’s famester

[@artisttinaurgo]

Thank you for the info! Last year I was accumulating 20 followers a week with wonderful reach on reels. Since September’23 my reach stopped and followers stopped. I have started to give stories more attention and I’m thinking maybe carousels. DM’s scare me lol!!! I’m always being scammed or asked if I need a companion ugh!!! I just want to share my art and hopefully sell🥰thank you again for your great info!! Tina

[@Highseasonco]

So welcome, Tina! The pause in Reels reach would likely align with the algorithm switch. Stories are definitely worth your attention to re-engage your existing followers. The idea behind DMs is just to bring real followers and potential customers there vs engaging with any of those scammers. :) Thanks for watching!! - C

[@Nviaz]

Yes the last 2 months has been lower(and my content was still great and consistent) but last week I went viral again with millions of views a day and a average of 8000 followers a day. (6 million in 5 days)

[@Highseasonco]

Very cool, congrats! That's amazing to hear. Hopefully you can ride that momentum and keep it going! - C

[@Nviaz]

@@Highseasonco yeah I'm doing a lot of testing 🙂 but with the data I have there was definitely a drop in the last couple of months

[@Highseasonco]

Very cool. At least the data is telling us all that we're not crazy and that it's not just us, huge relief - C@@Nviaz

[@Kali-dw5cq]

It doesn’t matter what you post!!!!! They ruined the platform!!!! You don’t even reach your own followers anymore, you have to DM as an artist who wants to show his art??? how sick is that???

[@Highseasonco]

There are a number of ways to increase your reach - we went over them in the video! It's not just about DMing, that's a great strategy and that's why something like ManyChat is perfect. Tons of ways to grow on IG if you focus on the positive :) - C

[@kennyvspoverty]

Instagram is a damn nightmare trying to grow when you see people following the fake pages and copycat etc 🤦🏾‍♂️ I just want to build my lil business and goto bed 😆😣

[@Highseasonco]

😂 I feel you, Kenny! It's a whole thing sometimes, but hopefully you'll feel a little more equipped after seeing the results of the study in this video. Keep going (and get some sleep)! - C

[@healwithkaylie]

interesting!!! I have 900 followers. for awhile reels got me to about 800 and then stopped. i tried carousel posts and each post is reaching 300+ likes. reels are now not hitting 1k views and hardly getting likes. I'm also getting 50+ story views when i. use to get like.... 5 LOL. I'm glad there's stats behind this happening, I'll shift to creating more carousels now!

[@Highseasonco]

300 likes on a carousel with 900 followers is awesome! Like 30% engagement. Definitely lean into them! But yes, it's great to know that it's not you, it's just the algorithm :) - C

[@YoungLightOfficial428]

I’m so glad I’m seeing this so much new information I need to post more on stories then

[@Highseasonco]

Definitely lean into Stories, especially now that it's data-backed - C

[@WorksofWhimsyCrochetCo]

New to this channel. Only initially clicked because upon first glance, I thought this was Seth Rogen and Gabrielle Union doing some type of video on a channel called HIGH Season Co. But, I'm actually a content creator, so I found the topic intriguing, and stayed for the info.

[@Highseasonco]

😂 That is HILARIOUS. Seth is a champ and Gab is lovely so we'll take that as a compliment. Happy to hear you enjoyed the video! - C

[@WorksofWhimsyCrochetCo]

@Highseasonco Definitely love them both and they're both beautiful people 💕

[@meadowbelle]

Oooh, very interesting to hear how you guys interact with stories. I never thought about it, but I interact in a very similar way!

[@Highseasonco]

Love it! Stories are super key, which we all felt but it was nice to see it in concrete via the study. :) - C

[@Aphrodyuti]

My reels dont reach to non followers at all. Like if it reaches 500 people, it will be 20 non followers. Unless my fellow content creators do me a favor and share it in their stories and my non followers reach increase. However my carousels reach a lot more people. Sometimes more than my reels and a lot more non followers. Hashtags are working for carousels because it shows in my insight how much reach my hashtags gave. But for reels, hashtags are not working to reach new people.

[@Highseasonco]

Interesting. That's essentially what the study is saying for the most part, and perhaps partially it's due to your carousels receiving more engagement from your followers so then the algo feeds it to more non-followers. Keep testing different approaches to your Reels to see if you can change that! - C

[@tonyabeauty]

I love this! Time to post more stories!

[@Highseasonco]

Yesss that’s where our focus is!! 👏

[@byflaviomiguel]

I can not stress enough how much I appreciate this video and everything you shared with us here! This might save my life as content creator. And I’m serious. Instagram has been my biggest mental struggle that I have been through since the pandemic. Thank you! Thank you! Thank you!!!!!! You got a fan and a subscriber! 🫶

[@Highseasonco]

That makes us so so happy to hear Flavio!! 🤍 That's what we're here for. We understand how frustrating it can get, but you got this! Glad to have you here as a subscriber, and if there's anything you'd like to see on the channel, let us know! ✨ - T

[@OfficialAdrianHuang]

So stories help to expand our reach if I understand this correctly? How about the types of stories to create? Any examples to share and the frequency per day? How many reels a day/week would you suggest a new creator to stick to? 😊 Thank you,

[@Highseasonco]

Hi Adrian, correct - Stories expand your reach within your current followers, not to new followers. We've never done a video on types of Stories to create that I can recall, but things like Behind The Scenes, promotions, sharing memes, just casual content that wouldn't really be suited for the feed. Reels don't need to produced as much as before, you could do one Reel per week and see how it goes. I'd suggest that you stick to a posting cadence that you can consistently manage, so that your audience knows when to expect content. Hope that helps! - C

[@OfficialAdrianHuang]

@@Highseasonco thank you so much for your reply. I have been binge watching your videos because I want to grow on IG. Your recommendation will be to do 1 reel a week, how about stories? 3 a day or up to me? Actually, would also like to ask you, based on your expertise, will 1 reel a day be too many?

[@Highseasonco]

So welcome, and thank you for watching! Stories would be good to do 3+ per day, as much as you can manage, but don't stress yourself about it. And yes, one Reel a day is too much, the research suggests they're not performing as well as they used to be so choose a posting cadence (3 times per week, etc) and stick with that. Test carousels out, they're performing really well - C@@OfficialAdrianHuang

[@andrewseeker6970]

Question…if posting more stories, they are only reaching your current base, not reaching potential new followers?

[@michellegarza9751]

That's what I thought too!

[@Highseasonco]

Hi! So Stories are to keep your current base engaged, so that the algorithm knows to continue to feed your posts to your followers. It uses data like how engaged your audience is with your Stories to determine whether people want to see your content, so that would be the primary use for them. An account that is receiving engagement is often suggested to other new users, and that's how you'd use Stories to grow. Hope that helps! - C

[@TheClassicMotorcycleChannel]

Good video :)

[@Highseasonco]

Appreciate it, thanks for watching! - C

[@justwandermaya]

Do you think the algo only cares about incoming DMs -or- would proactive DMs with followers/potential audience as long as there's a back-and-forth dialogue kick start the algo?

[@Highseasonco]

They didn't specify how the DMs were to go, so I'd imagine it wouldn't matter. As long as conversations are going down in there, I don't think the algo is looking at how they started. - C

[@PassionProfitsPurpose]

You guys are so amazing! I LOVEE watching your style of explaining this valuable information! Thank you :))

[@Highseasonco]

Thank you so much, Lasiah! You're too kind, very happy to hear you're digging the content. Appreciate you! :) - C

[@4rluxuryevents1]

This was a great vkdeo! Now i understand why my views on stories are so high. DM and Stories are my favourite

[@Highseasonco]

Love it, if you're already doing well, double down! Thanks so much for watching - C

[@RubisLive]

I get all the weirdo’s in dm’s, hate the dm noting but scammers

[@Highseasonco]

Totally get it. This is more about getting to know your core audience better and speaking with people who are actually interested in what you're selling rather than just DMing randoms (not something we'd suggest) - C

[@5r6v]

for IG reels, does turning ON "recommend to facebook" decrease IG views compared to when it is OFF?

[@Highseasonco]

Hi! Not at all, it just allows the Reels to be recommended on FB, it's totally separate - C

[@DreaDBee]

So helpful. Thank you!

[@Highseasonco]

So happy to hear that! You're welcome! - T

[@ElizabethMcDow]

Such valuable info! I had wondered if there was more emphasis on dms now! Thank you so much for this!! Would love more info on dms & story strategy!!

[@Highseasonco]

Thank you so much, Elizabeth! We'll look at some more Stories and DM videos seeing as this should be a focus for all of us moving forward. Thanks for watching! - C

[@shontal_ceramic2830]

I give up. No matter what I do , the number of my flowers will always stay at 1220 it has been like this for a year

[@Highseasonco]

I get it, it's frustrating. At least you know now it's not just you and it's the algorithm. Try switching up your content, doing things differently, give people something new that they can engage with. Always be testing! - C

[@shontal_ceramic2830]

@@Highseasonco Thank you so much for getting back to me. And I am sorry for being negative. I just was feeling down yesterday. I will definitely try new things. Thanks again 😃

[@Highseasonco]

Oh it's fine! We know the feeling, it can certainly be a lot to handle on top of running your business and all the other things you're already doing. We're here to support, keep going! :) - C@@shontal_ceramic2830

[@reputablehype]

So weird because my followers tripled from 2.3k to almost 7k now, all because of reels. I really drilled down on my nice though and it's very location based so maybe instagram can distribute that much easier.

[@Highseasonco]

That's great! Sounds like between your niche and potentially the quality and shareability of your content, the algorithm blessed you. Keep going! - C

[@automioai]

love the way you guys explain ! so smooth

[@Highseasonco]

Thank you so much, truly appreciated! - C

[@Soulfulandvegan]

Good info! Thank you

[@Highseasonco]

Our pleasure, thanks for watching! - C

[@steveniannelli2756]

So then if starting a brand new account and with reels having less reach then what should we post to grow? How many followers do we need to start posting stories? I mean isnt it pointless posting stories until we have enough followers

[@Highseasonco]

Hi, you should post to Stories regardless of your followers and create Highlights with the useful posts as per the video. Post a mix of Reels, images and carousels to grow, you'd want to test and see which works best for you. All posts have less reach, and of all posts, Reels still have the highest reach, so try them all (check out the full study via the link in the description, it's fascinating). Stories help keep your current audience engaged which helps you in the algorithm - C

[@peterrabjergrasmussen6354]

Hi cool peeps. Which font do you use for your cool interactive subtitles?

[@Highseasonco]

Hey Peter! We use SubMagic for our captions on our Reels - here's a link: submagic.co?via=highseason. Use code HIGHSEASON for 10% off. It's easily our fave captions app - C

[@Thewellnessbudget]

I'm starting a new brand should I just transition my current account or start a new account if the struggle is real for reach?

[@Highseasonco]

Hi, there's arguments for both options. You could attempt transitioning your current account, and that would depend a lot on whether the topic/niche will be too far of a reach for the existing followers. You may be able to clear out those who aren't interested and attract new folks quickly if you have a strong content strategy. But if you don't want the uncertainty or to do the extra work that it'd take to transition it over and keep the followers, then just kick off fresh - C

[@Thewellnessbudget]

Thank you for your response! You guys are the best! @@Highseasonco

[@BexEtcArt]

What’s the current recommended amount of stories if too much is a thing ?

[@Highseasonco]

Aiming for 3-5 per day is a good sweet spot we’ve found. If very rich in storytelling / value you could get to 7-10 but that’s really content depending as you want to reduce the chance of having people exit early. Hope that helps!

[@SayconTalks]

It’s crazy I just had my first viral video in the last two weeks - - now reels are no longer popping

[@Highseasonco]

Interesting - it doesn't mean it's over for you! How have your Reels been performing since you had the viral post? - C

[@radio_bassment8681]

This world is doomed if were saying theres just too much content being shared that its bringing everyone down.

[@Highseasonco]

It's to be expected with over 2 billion users! The key is to look at how to maximize your chances of reaching more people - C

[@PassionProfitsPurpose]

What do you guys think about threads?

[@Highseasonco]

It's cool! It still has a lot of work to do as far as ways to keep people engaged. It's a tough ask to get people into a whole new app so it'll be a slow burn most likely but they seem very dedicated to it, and they're leveraging IG to push users to Threads. So I'd say we're optimistic about it, mostly because it's Meta behind it and they'll be relentless as far as making it work. How do you feel about it so far? - C

[@healsprings]

We toke a year off. Now that we are back our reels views are terrible. Only getting 10 views now as oppose to 500 to 1K per video. Any tips ?

[@Highseasonco]

It takes time. Try all of the tips in the video and just adjust expectations that it may take a few months or longer to get back on track - C

[@LoungingWithDe]

Question: if only people who follow you can see your stories, how will that lead to more reach?

[@Highseasonco]

Hi, the point with Stories is to increase your ranking in the overall algorithm which leads to you being shown to your followers more often, and supports the growth of your account when your followers share your content either in their own Stories or directly to a friend. So it's more of a long play but it's super effective if you're consistent - C

[@MVREMD1]

Reels will become popular again when they introduce “horizontal reels”. It’s just short form regular videos lol

[@Highseasonco]

😂😂😂😂😂

[@FamilyIsEveryThingREEL888]

How do you access carousels on Instagram?

[@Highseasonco]

Hi! When you go to make a post, it takes you to a screen with all of your Recent photos and videos. If you select the little icon with a square with a shadow (right next to the camera button), that will allow you to select up to 10 images and videos to post as a carousel. I found this tutorial that might be helpful: sproutsocial.com/insights/instagram-carousel/ - C

[@FamilyIsEveryThingREEL888]

@@Highseasonco Got it. Thank you 😊 so very much!

[@mrbushtrades]

what is a carousel?

[@Highseasonco]

Hi, a carousel is a slideshow post where you can post multiple images or videos (up to 10) and people can swipe through them to see them all - C

[@KarLDian]

what's the most suitable Insta post for business?

[@Highseasonco]

Hi Karl, what do you mean specifically? Could you expand? - C

[@janiceprimetimecleveland7568]

Thanks 😊

[@Highseasonco]

So welcome, thanks for watching! - C

[@Chefjaye_JayesKitchen]

Very helpful

[@Highseasonco]

So welcome, thanks for watching! - C

[@Highseasonco]

Like this comment if you noticed our two special guests. 🤣

[@VADACHE]

Bc there so little of original content but repurposed so ppl are jaded

[@Highseasonco]

There is definitelyyyy a lot of repurposed content, which Instagram has said they don't want on the app and prefer original content... but the people don't listen!

[@1juicebae]

The algorithm have no real structure it gives random ppl high numbers on post that aren’t even following these strategies. It’s sad.

[@Highseasonco]

It's quite structured in that it's constantly feeding posts to people and if they engage, then it feeds it to more people and so on. If the post doesn't get engagement then it stops feeding it to people. There's definitely some luck involved in parts of it but if your content is hitting, then the algorithm can be your friend :) - C

[@monica4158]

DM's I don't get it.... so you're meant to message people on DM's? Sorry I still don't get it?

[@Highseasonco]

Hi, Instagram is prioritizing DMs because as Adam said, more content is shared via DMs than in the feed. The idea is to get your audience into the DMs so you can have more personal 1:1 conversations which can lead to sales and building a better community. - C

[@monica4158]

Ohhh, got it! thank-you for explaining @@Highseasonco

[@Marylmac]

What is the DM you mention here? Direct Marketing? Direct Message? I havent used Insta yet, but did put up a pic last week to test my account worked. And have not been back since. And are insta reels the same as fbk ? And are insta 24 hr stories the same as fbks stories. If I post some pics on my fbk, mainly for friends and family, fbk says "here's a piece of music you may like to add to your post and make a reel." Confused.

[@Highseasonco]

Hi Mary, DM in this case is Direct Messages, so the private inbox that Instagram has where you can message people away from public posts. Yes, IG Reels are the same as FB Reels for the most part, and IG Stories are the same as FB Stories (24 hour life span). You also can add music to a post or a Reel on IG, it's very siimilar to FB in the offerings, it's just presented differently - C

[@janiceprimetimecleveland7568]

I post story a lot and my views is still low as well as shorts it hard to break the algorithm on instagram I feel their standards are very high

[@Highseasonco]

The algorithm has changed a lot, it's not so much about standards than the sheer volume of competition (2 billion users). Keep going! - C

[@Mina_Loyal]

I posted more stories and more content. It was doing well. I paid for a boost and it seems like my page has dropped ever since.

[@Highseasonco]

Could just be a coincidence, tough to know for sure. Everyone's reach has dropped as per this study so at least you know it's not just you - C

[@Mina_Loyal]

@Highseasonco It could be. I stopped posting for 3 days. I followed your tips. It seems like my engagement is getting better.

[@Highseasonco]

Great to hear! Keep going and keep testing, try different posting schedules etc@@Mina_Loyal

[@Greatestrickshoterever]

It feels like slavery. They want us to work for them by posting daily but most of us get nothing in return. They want us to post to keep people on the platform but whats the incentive for us who are posting daily.

[@Highseasonco]

I get it. It can be a lot. It didn't used to be like this, before social was inundated with everyone as creators plus businesses. The incentive would be to build a community around your brand and your content. It's the most overlooked part of social as most people tend to be distracted by the numbers. - C

[@rattybabby]

Yes, for me too!

[@Highseasonco]

This gives a lot of insight into why!

[@BTAVmusic]

This is exhausting, instagram and social media should just die already. Gotta do all this just for some eyes, straight up ridiculous.

[@Highseasonco]

It's a lot, but it's part of the culture at this point. If you want to capitalize on the opportunities that social media provides, it's the only way, but the good news is that with some hard work and dedication, it's possible! - C

[@lifeofadaphodil]

Only problem is the annoying "$eggs" bots that view your stories 😢

[@Highseasonco]

😂 Those are super annoying, not sure how to get rid of them intentionally. They just disappeared from some of our clients' accounts in the end so you might have to wait it out - C

[@OlgaintheKitchen]

I block them and then I didn’t get any for weeks. Then I got another 1 and I blocked it again, so far dont see any 😃

[@mex5341]

Reels will be there and will still rock. Stories only visible only for 24 hours , Reels - forever. Some Reels might hit after a few months or even 1 year. Do Reels and post them as your Stories. But stop doing dummy Reels , please

[@Highseasonco]

Fair points. I'd add that it'd be optimal to share all posts as Stories and have a separate Stories strategy to ensure you're taking advantage. And definitely don't waste Reels :) - C

[@Postingam2]

But how are people going to see your stories outside of your followers?

[@Highseasonco]

They don't! The idea is that you're engaging your current followers with Stories, and if your content is good enough they'll share it with someone and your account can grow from there - C

[@Taramanly]

So how are non followers seeing stories?

[@Highseasonco]

The point about Stories is to cultivate and serve the community that you have, getting more interactions and therefore increasing your standing in the algorithm, which leads to being exposed to new people. Here's a video we did with more information about the algorithm: kzbin.info/www/bejne/b3TRZ52AbL-oo7c - C

[@sw33ts81]

Not everyone wants to DM people all day. Especially as a content creator. 😅

[@Highseasonco]

That's what ManyChat is for! - C

[@sw33ts81]

@@Highseasonco Oh?! I may have to look into this!!! Thank you!

[@Highseasonco]

We have a full walkthrough of ManyChat coming this weekend, but we also have a link that gets you a free month of their Pro feature to try it out: manychat.com/product/instagram?HIGHSEASON. Use our code “HIGHSEASON” for a FREE Pro trial (and then continue with Pro or take advantage of the free plan - it’s a game changer!) @@sw33ts81

[@QuickWit04]

This video came just in time. Cause yeah the reel views are trash

[@Highseasonco]

Glad it came on time, explains a lot! - T

[@neverlookback7039]

I can´t have access to my 117k account, cause a technical glitch of the platfor, I can´t even send them " help " how could I contact them to give me a solution ¿? ( challenge- required glitch )

[@Highseasonco]

You could pay for Meta Verified for another of your accounts (either FB or IG) and that'll get you access to their support directly. That's likely your best option - C

[@mocktailswithalina140]

Its really sad that as a small content creator you sit your ass down to write your content and film it to post then you get no views but a big account will check up your page copy and remake it on thier page then bammmm they get 1.2 million views, Instagram is about copy and paste 😏

[@Highseasonco]

I can see how that could happen, and it makes sense why. It wouldn't always work, and it's definitely a grind being a small creator but we all just need to keep testing and lean into what works - C

[@REPCITY]

KZbin INSTAGRAM IS ALL TIMED AND MEASURED ITS AN ALGORITHM IT HAS VARIABLES WHICH SOMEONE CONTROLS AND ADDS PARAMETERS BUT ONLY THOSE WHO MADE THE ALGORITHM NO WHAT THOSE PARAMETERS ARE GOOD LUCK WITH FIGURING THAT OUT

[@Highseasonco]

Correct, but we can make educated inferences and the study in this video is large enough to warrant that - C

[@christshandmaiden]

What about the bots? 😢

[@Highseasonco]

Not much we can do about those, you can manually remove bot followers (which we'd highly recommend, especially as they come in, we do that for our accounts and all our clients) though - C

[@Storiesnation1]

Last year two of my reels one reached 64m views and the second 30m views, now i get consistent 4k views . That reach drops should be studied lol PS : i have 95k followers

[@Highseasonco]

Those are some serious numbers! This demonstrates the level to which Reels views have dropped, though a more extreme case. But the same strategies should get you back up there, potentially there's a better chance since you've already done it before - C

[@jaidagarrison2605]

I thought it was just me

[@Highseasonco]

Fortunately not! Very cool to know it's across the board, and there's ways to combat it - C

[@crazymoe8494]

Create a reel then share it as a story.

[@Highseasonco]

Always share every in-feed post to Stories! - C

[@danyavilaoficial]

What a beautiful hostess!

[@Highseasonco]

She sure is! - C

[@thailandcinematv]

Instagram... been distant! So many influencers

[@Highseasonco]

There's definitely a lot of creators taking up a lot of the space on IG, but there's a huge potential for small businesses - C

[@ashleymachellecreative]

No wonder I have zero views on my new account

[@Highseasonco]

It's OK - the algo seems to prefer smaller accounts so go hard on Stories! - C

[@jrhernandez7282]

I’m new on Instagram. No view nothing. Reason thank you

[@Highseasonco]

Hi, it takes time to build up the account, just post consistently, follow accounts in your niche, etc. Keep going! - C

[@wandaworx1217]

just tell your viewers the truth "If you're not rich or you're a female dancing in your underwear you won't get views, there's algorithmic needed period but the honest truth.

[@Highseasonco]

That's always been part of anything when it comes to humans, unfortunately. There's definitely ways to grow online without dancing in your underwear - C

[@shoppingislifeuk]

Great

[@Highseasonco]

Thanks for watching - C

[@freyafoxmusic]

I don’t agree. I post stories daily with my face. I reach 60-100 ppl out of my 41k followers

[@Highseasonco]

The study looked at millions of accounts but of course there are always outliers. There must be some other factors for the reach of your Stories with that many followers, it's a lot to go over in a comment but look at the results of the study and try applying some of the learnings and see if that helps - C

[@doboy930]

Reels = the knock off TikTok

[@Highseasonco]

It does its thing though! - C

[@noface_singer]

My Instagram has been stock at 400 followers for 2 years now

[@Highseasonco]

Have you tried anything to change it as far as switching up the content, Reels, daily Stories, proactive daily engagement, working with theme accounts etc? - C

[@noface_singer]

@Highseasonco switching up contents as in changing niche? No... upping my game? Yes. Daily stories? No I try to engage but I think it's poor

[@Highseasonco]

Not changing niches but changing the approach to your content. Eg if you do the same types of Reels all the time, try something new, a different approach to your content. Definitely keep the niche. I'd love to see how you go if you commit to daily Stories. Also I imagine your account is about your music based on your handle, so try to come up with some sort of series where people can follow along and have some sort of expectation for the next piece of content, something like BTS recording an album, the writing or recording process etc.@@noface_singer

[@noface_singer]

@@Highseasonco thank you very much. What's your advice for cover artists?

[@PensAndAPlan]

What are your opinions on doing giveaways or a giveaway to help grow your instagram? Always appreciate all your advice and opinions. 💙

[@Highseasonco]

Great question, and thank you for the kind words! ♥️ Giveaways are still a fantastic way to help grow your account. We'd just suggest that you make sure it's either your product or service, or something that is really relevant to target audience so that way you don't run the risk of just having randoms enter and follow you who won't end up being engaged in the future. We also recommend that you add "share this and tag us" so you can get more shares on your post. Hope that helps! :) - T

[@lizet3more]

​@Highseasonco great advice. I've found that giveaways aren't bringing in followers as much as they used to last year. Not many people are doing it and I have also noticed that when people do a giveaway; not so many people are commenting and they are not gaining followers from it

[@Highseasonco]

@@lizet3more ty! It’s definitely not as aggressive as before which is a good thing! That used to flood feeds so now there’s less saturation. From what we’ve assessed the prize has to be of true value and worth someone taking the time to perform the actions, additionally the higher the value the more you can ask for. Overall though we’d never recommend someone give away a MacBook Pro for example if it has nothing to do with their business, hyper relevance is the key.

[@dafingaz]

Algorithm will be different in a week. 😅

[@Highseasonco]

😂 I really hope not lol. Fortunately this study used two years worth of data and millions and millions of posts, so it's spread out over time to be able to provide a reasonable result. Should be set for a bit! - C

[@dafingaz]

Fingers crossed! @@Highseasonco

[@joamai1204]

views a lower because people are elsewhere.

[@Highseasonco]

That's likely another reason. But with the study's results and Adam himself confirming it, reach has been reduced across the board. - C

[@thisgirlpppaula]

Not the best time to start new accounts 😂

[@Highseasonco]

According to the study, accounts with less than 500 followers have some of the best reach in Stories so it's definitely still worth it! - C

[@cathychats]

Frustratedddddd by ig

[@Highseasonco]

It definitely can be a lot! But at least this study shows that it's happening to all of us, so all we can do is keep testing and tweaking to see what sticks - C