ARRI Enso Lenses Explained: Everything You Must Know

[@crs2crs2]

In the dream world Arri lives in, sure, they're affordable.

[@DollyRanch]

The idea is they will go for ultra prime day rates at rental. That's not too bad

[@BRobin2023]

Still not affordable. Any lens over 7k becomes unaffordable to most companies

[@RamiWerner]

@@BRobin2023 Equipment is meant to be rented out. Rental houses buy these kind of things a can afford it. The thought of owning cameras and lenses in high level professional work is just not realistic and economically reasonable. Every project has different necessities and budget, therefore it's only logic to rent out the tech you need for the specific project. ;)

[@AlpacoFilms]

These are close to the Tribe7 Blackwing kit at $90,000 USA. And they definitely have more features compared to the competing lenses. I dig them! Definitely can't afford them but if a production is asking for something unique these can definitely be something I'd ask Arri if we'd be able to rent them.

[@JoshDiazDOP]

@@AlpacoFilms Great point.

[@gabrielhborgesrolo]

I think Arri means that it'll be easier to have access to them, considering that you would be able to rent them for way less, since they'll cost less then half for rental houses to buy. They can't be meaning to say they are affordable for young filmmakers to buy.

[@tecno8335]

90k for 6 lens kit. So affordable 😊

[@JoshDiazDOP]

@@tecno8335 brb searching for couch change.

[@blackicestudios]

At 41k per 3 lens kit ….. it’s not exactly affordable. The affordable set with a similar style would be the DZO Arles. The Enso is a big investment but one I think will pay off depending on your market and the work you/we will be using it for as an owner operator.

[@JoshDiazDOP]

@@blackicestudios The word affordable is doing a lot of heavy lifting when ARRI uses it. However, I do agree that these lenses will be a good investment.

[@tecno8335]

Only a good investment if you make more than that.

[@blackicestudios]

@@tecno8335 exactly my point.

[@robertm3951]

LPL is not the standard mount. PL is. LPL is a larger mount with a shorter flange distance. I believe these lenses have a large enough image circle to fit the Alexa 65. Considering that, the price is not as expensive as it sounds. However, that does not make them any more affordable.

[@StringerBell2002]

Doubt the Enso Primes will cover the Arri 65. The Signature primes don’t even cover that sensor. You need Arri DNA Primes, Arri 65 Primes, or the Panavison equivalents. All are rental only.

[@tone_bone]

The LPL mount is just the mirrorless version of the pl mount

[@maxgreen2365]

Good lord people. “Affordable” for film productions is different than “affordable” for owner operators. Arri isn’t taking into account people’s abilities to purchase these lenses. It is about the rental prices. The Ensos are incredible because they bring access to an Arri lens set that is extremely tuneable on the fly down to sub $1k a day. That is huge for the industry. Indie projects can afford that. I’m sorry that the highest end cinema company in the world didn’t make a $10k lens set for you prosumer operators

[@nicholasboule5134]

Considering the state of the filmmaking world i pray for the ppl who buy these to rent. I see Zeiss Supreme Primes barely getting $250/lens a day

[@uloreyes]

Its affordable, for ARRI ecosystem

[@Netzjargon]

ein guter preis für das was sie kann.

[@driverofcar]

I don't think Arri knows there is a world outside of enterprise/commercial big budget production film.................

[@sharpywilliam4513]

Nothing that costs over 10K a piece is affordable.

[@TECH3_]

87k for 6 , so around 15k for 1 lens , when i buy all the gear that i ever wanted i will be around that number in TOTAL GEAR

[@NoSuRReNDeR001]

its Arrr ree damn this SHIT DRIVE ME NUTS -- DOnt perpetuate the MISPRONOUCING.. it ARR REEEEEEE "AR" - nold and "RI" chard/itcher... Ask a German Arri engineer - they only sometimes say it wrong because LIKE NIKON (nick-on) so many ppl mispronounce it... BE BETTER dude and stop saying it wrong

[@MightyMigi]

Affordable for Jeff Bezos😂😂

[@35mmdigitalcinema]

Affordable my arse!!!

[@Old-School-Liberal]

I got excited for about a minute then saw the price. Not affordable maybe only to rent.

[@StringerBell2002]

🎦 $87K USD 💰

[@qawazauri3422]

Arri feeling the heat from china

[@JojoJoget]

Affordable to millionaires maybe

[@gabriellorenzo6589]

Built by people living in first world countries, of course it's "affordable"

[@frankfeng2701]

Arri wants to promote its "affordability" so much that its lens barrel does not even show the T2.1 aperture value, which is mediocore compared to the actually affordable DZO Arles T1.4 set 😂

[@tecno8335]

Yep. Those are the best lenses on the market right now. Basically Cloned Cooke S8i Lenses with Zeiss Supreme Prime features for 2k 😊

[@chrisjenkins9978]

Eventually, these companies are gonna go under as Hollywood is forced to cut cost.

[@flush5081]

רוב התקציב הולך על שחקנים……

[@StringerBell2002]

Hollywood only rents production gear. We’re the big dummies who buy it. 😂

[@blackicestudios]

@@chrisjenkins9978 doubt they will go under but they may have to cut costs. As budgets get smaller and camera images are way to close to discern, even to us pros, things will have to change at some point.