ART LICENSING 101: How I used licensing to grow my million-dollar art business!

[@carlsonhomestead]

Thank you SO MUCH for being willing to openly share your knowledge and experience! Would you consider doing a video that talks about UPC’s and how that works in terms of getting them for your products?

[@Elysebreannedesign]

Absolutely I would, that's a great suggestion. I'll add it to my list for the start of 2025!

[@lindyperez3268]

This is so great! Thanks for sharing numbers! It makes it so much easier to understand and often times the key thing missing. We all need an idea where to start and not everyone is willing to share that info! 😊

[@rebeccalouise81]

I really enjoy these business information videos Elyse 😊 thank you!

[@LL-ex1gp]

Great video 50% of retail price for wholesale is industry standard. Licensing is usually between 2-20% depending on the client and product. This is with the company producing the actual product. Some fabric companies try to do 1-2% - super low. 😢

[@stacymoffatt]

Thank you for all of the helpful business information! Licensing can be so intimidating. Thank you! 💛

[@Creatickle]

So informative and helpful! I really appreciate your genuiness and how you are willing to share the real process and struggles. Thank you!

[@Elysebreannedesign]

Glad it was helpful!

[@safi456]

What a useful video! I only just discovered you last nite and Ive been binge watching because you are so inspirational. You worked sooo hard to get where you are, it was so amazing to watch. You've lit a fire in my belly now, I hope I too can do something so rewarding for myself. Could you please explain about royalties - do you get paid every time an item sells? If someone sells 2000 hair clips with your design on them, do you get paid 2000 x 5% of the price? How do you know they are disclosing the correct number of sales? If there is no time limit, I'm assuming even after a decade if theyre still using your design they have to pay you. How do you make sure that's happening honestly?

[@primetime0104]

lots of valuable information. Most definitely I am a subscriber.

[@jenreu]

Thank you for the video ❤. I love the puzzle. 🤩🤩🤩🥰🥰🥰

[@marymspencerdesign]

You are so sweet to give such useful information. You deserve all your success!

[@ChantelleArts]

this is fascinating, there is always so much more to these things than we think ☺☺

[@DaurethaChappell]

🥰Thank you Elsie for sharing your so inspiring and kind🙏🏾💕…

[@elylioney6390]

I wouldn't mind hearing more on this topic

[@lfemmecoure]

Thank you Elyse for sharing this.

[@junebrezgis1652]

I loved this video learned so much - Thank you!

[@myluxxbeauty]

This video is very informative. I just have a question regarding your designs. Once you create one, do you apply for a copyright for each design to protect other people from using it? Is it expensive and where do you apply for it?

[@sjlosiaa2376]

Thank you Elyse, this video was super helpful! Could you please do a video or share your thoughts on how to market products considering this new FB/IG AI changes for those of concerned about our designs and artwork? It’s worrying but at the same time that’s how most of us promote our products so don’t know what to do. Thank you 😊

[@bratface27]

Hi Elyse! New subscriber here, your videos have been super helpful in my journey to start my business thank you! My question is I assume your designs are copyrighted, can you talk about that process please! Thanks again you are super inspiring!

[@rileypico507]

Thanks for the great video, you are so inspiring! I wondered if you might share how the brands who purchase licensure from you find your designs? Do you post your available designs on some sort of online platform for them to look through and choose, or do you make custom designs upon them reaching out to you?

[@everythingchriss]

Thank you! Do you handle your own deal? I know you are an attorney, but didn't know if you outsource that part.

[@058Martine]

I'm a big puzzler and didn't know you made this one!

[@RuahPodcast]

Hi I loved your video! It was really informative! As an artist I would like to know if we have to do anything to copyright my artwork and how do I do that?

[@shellecedurfee5140]

I would love to hear more about exclusive vs non exclussive licenses. Do exclusive licenses just cover one type of product? I was under the imptession that an exclusive license would mean we can't use the image for anything else until the contract is up. Thanks in advance!

[@Elysebreannedesign]

Exclusive licenses may refer to the art being exclusive to the company for use on ALL products OR one just one product, so just be careful to read what your contract says! Everything in contracts can be negotiated and changed!

[@darkbrownandbright]

Hi Elyse, I started following you last night and I am so happy I did. By day I am an Art Director and I am working on starting a side business, something I am guessing you know a lot about. Can you talk to me about copyright? I am in Canada so things might be different, but when I launch my biz can I get away with my designs not being copyright protected? Thank you

[@sumiyatariq2727]

I want o ask you i saw you kindle covers they were so beautiful and colorful, Im confused after seeing this video vs those cover did you sell the art license to amazon to add on the covers or you found a wholesaler and bought the covers and selling it on your own?

[@Elysebreannedesign]

I work with a manufacturer who makes the cases in dimensions that fit e-readers

[@sumiyatariq2727]

@@Elysebreannedesign thank u so much for replying 💓 💗 💖 💕

[@jacquelinfinite]

How do you write your contracts? Do you have an attorney who does that for you? And how did you learn about contracts, like options such as them owning the license only for the puzzle and it reverting back to you in two years? Super smart and I’m not sure I’d consider all the options!

[@Elysebreannedesign]

I went to law school! I took contracts as a class and 5 more classes on intellectual property as well, so I learned a lot from that!

[@Saiyre_Art]

Great video! Question: How do you estimate the sales of the licensure so that you would know that your royalty percentage is correct?

[@Elysebreannedesign]

Best guesstimates! Theres no formula, but knowing the size of the company, I was certain they would sell no fewer than 1000 copies of that puzzle. I’d wager that is very low, but I wanted to be conservative with the estimate!

[@abbycat000]

So you can basically kill your business without knowing by selling your own designs and them sueing you? That’s scary for someone like me that doesn’t know these things 😅

[@Elysebreannedesign]

I don’t think they care about killing your business, but I think they want to be free from any potential liabilities in the future and don’t care if that would screw you over in the process🤷🏼‍♀️

[@KarahMicheleBrown]

Hi Elyse! I have a potential “collaboration’ with a local, small company for a coloring book depicting our small town. It’s 15 pages. I didn’t think to consider this to be a licensing deal since they called it a collaboration. They didn’t want to do a flat rate and I asked for 50/50 profit split and they agreed. Is this fair to them or should this be more of a license? It’s 15 designs/pages. I will be working on an agreement soon so I’d love your thoughts!

[@Mobirin]

Informative video but the BG music is giving me headache while listening to what you are saying.😅😢

[@Elysebreannedesign]

I'm sorry to hear that, we'll take that note for the future!

[@HeatherValentineMsFoodie]

I REALLLLLY WISH you could mute that music, I am very interested in what you have to say. I do not need background noise 💕👍 Thank you for this oxox

[@ADHD_PLUS]

When I hear music in a video, my brain thinks "oh it's the intro or outro, nothing important to pay attention to. So just enjoy the music". I end up listening to the music and the person talking becomes background noise. After a few minutes I realize I have no idea what the person said. 😢

[@DaurethaChappell]

Oh no I did, and I apologize🥰…

[@gillianmallory5176]

I absolutely can’t stand when they say the exposure line. My bills are no less then what they get for a pay check so why should I short my pay check for ur greed

[@perry2194]

Has AI impacted your business at all?