Artificial Intelligence capabilities in Google Analytics

[@DevPlatform-q4e]

thank you for the course!

[@tropstylego9722]

For Work

[@lhodeniz]

In this tutorial, Matt Landers covers how to leverage AI-powered features in Google Analytics, focusing on insights and recommendations to enhance data analysis and decision-making. Here’s a summary: 1. **Types of Insights:** - **Automated Insights:** These are automatically generated by Google Analytics when unusual changes or emerging trends are detected in your data. They help highlight significant changes without manual intervention. - **Custom Insights:** Created based on user-defined conditions to monitor specific metrics and detect changes that matter to you. Users can set up to 50 custom insights per property and receive email alerts when conditions are met. 2. **Finding Insights and Recommendations:** - Insights can be found on the homepage of Google Analytics and within snapshot reports (e.g., reporting and advertising snapshots). - **Insight Example:** Shows data such as the percentage of conversion paths involving organic search, with options to view detailed reports or provide feedback. - **Recommendation Example:** AI-driven suggestions, like creating predictive audiences based on users more likely to purchase. Recommendations can be expanded and acted upon, such as creating a new audience for targeted marketing. 3. **Creating Custom Insights:** - **Access:** Available in properties with the correct permissions. If you don’t see options for creating insights, you may need the appropriate permissions. - **Process:** - Navigate to "Insights and Recommendations" and click “View All Insights.” - Use the "Create New Insight" button to set up custom insights based on frequency (hourly, daily, weekly, monthly), metrics, and conditions. - Optionally, configure email alerts for triggered insights. 4. **Example Workflow for Creating Insights:** - Choose the frequency and metric to monitor (e.g., conversions). - Set conditions for anomalies or specific value changes. - Name the insight and optionally add email addresses for notifications. This feature helps in identifying trends and anomalies quickly, allowing for timely adjustments to marketing strategies and website changes. For further details or questions, joining the Discord community is recommended.

[@tropstylego9722]

Thanks

[@AM-un5ws]

Hi, I set up the custom insight with email alert, but I have received any email and even insights in dashboard though condition haves Been already met. Can you suggest the reason for this

[@MarkedMoneyTech]

Thanks for sharing your insight. Much appreciated!

[@rubencanodiaz]

Great please more examples of this feature i work alone and have ai help me on insights will be great

[@yankeehater]

great background

[@MeSudheerKumarV]

discord link has expired, plsupdate

[@Rizwankhan-pk6co]

Ha

[@अनवारहुसैनसनापनवाबइसमाहिल]

रूदरपुरकानडाहलदुआनीचनडीगढहिमाचलपीलीभीत3340रायपुर अनवारहुसैन सनापनव इसमाहिल