Tape J-37 | A Reel Story | ARTURIA

[@screamingswifts]

Seems like Arturia put quite some good work into this, and people still want it for almost free.

[@ArguZ72]

What a wonderful video...hats off to the production team...Class A

[@RealHomeRecording]

It looked great on my 4K television!

[@Bin909able]

Very interesting, both the history and the way Arturia approached the modelling!

[@fbarrillon]

Incredible video. Really excited to try out the plugin!

[@Meteotrance]

Vous avez gagné, j'ai fini par l'acheté grace à vos promo fidélité, je n'en reviens pas que ça color les mid range à ce point j'ai fait une petite démo dans Reason avec juste un Fairlight VST , Objekt pour la basse une boucle de batterie standard de Reason collé du J37 sur la basse synthétique modélisé et la boucle de batterie collé le J37 au cul du master bus en fin de mix et bon sang ça glue l'ensemble comme si j'avait collé de l'EQ ou du Pulltek c'est fou, j'ai même essayer de l'émulation Trident et Pulltech avec votre emulateur de bande J37 et la ça devient carrément magique. sur les prise micro statique agréssive ça marche comme de la Calgonite qui adoucie les fréquences votre machin, un véritable exciter de fréquence, alors après il ya quelque prod ou ça ne conviendra pas, car effectivement, c'est pas neutre, mais ça aide à réchauffé les médiums des prises trop " numérique " ou avec des VST au son aseptisé et stériles, ya forcément un usage créatif de ce truc rien que pour le delay a bande ou le coté distortion et lofi si ont le fait un peu cracker, bravo aux équipes qui ont pondu ça.

[@triplebeam23]

You guys have the best collection of plugins..

[@philippebrodu7807]

Je le teste depuis quelques temps et il est devenu totalement indispensable dans tous mes projets.

[@raggedrec]

ill hold off till FX Collection 6

[@mycosys]

I'm never buying another Arturia upgrade - they can get stuffed with this right after the sales tactic every time - even requesting a refund i think

[@Citizen-1a]

In the past, the FX Collection upgrade price has been reduced by the amount(s) you already spend on included items.

[@Zrokool123]

​@@Citizen-1a It's still like that. People like to cry.

[@BubbaSatori]

@raggedrec Cool story, bruh.

[@usedusermoser]

@@mycosysThe market serves as an excellent teacher. While most plugin companies are lowering their prices due to market saturation, Arturia is inexplicably raising theirs, showing they are out of touch. On the other hand, UAD has learned from the market and is reducing the prices of their high-quality plugins to make them more affordable. Kudos to them, and goodbye to Arturia!

[@fillmac7320]

Superbe ARTURIA et dans sa lignée pas décevant avec ses créations. Merci et salutations👌😜

[@rasm0225]

Should be $19 for owners of Collection 5, not $49

[@bateimidrashnetwork]

Even less. This last black friday the entire fx collectiom was $49 for owners of other arturia products

[@andreasoberg2021]

Lovely video. Thanks for showing bts.

[@walterliedgens6448]

Nice machine. But who supplies the spare parts for it? And where do you get the tapes?

[@buhlir]

This is so freaking cool!! I am so stoked that someone let alone Arturia did a better J37, the Waves is cool, it had its thing but it doesn't really sound like Reel Tape, ha. Thank You!!

[@bogdandremin]

and i JUST bought an FX Collection 5. of course.

[@SPD87327]

DUDE ME TOO 😂😂 LITERALLY LAST WEEK COPPED IT… NOW THEY WANT TO ADD ANOTHER PLUGIN I’m pissed bro

[@mycosys]

Its an active policy - they do this every year

[@mycosys]

Meanwhile FabFilter gave their upgrade to everyone who bought in the sales.

[@gaplauche]

@@SPD87327 This plugin isn't in FX Collection 5. They release new plugins individually then include them in the next iteration of the collection. This is not new. This is an annual thing. You can buy the new plugins individually or wait for FX Collection 6 to get all them as a bundle. The price of each new FX Collection is prorated if you already bought the previous iteration and/or any of the new plugins released since the previous iteration.

[@user-dx1vv9hx1o]

me too🥲

[@maikvanrossum]

So it’s an additional plugin for new FX Collection 5 customers? Also included with the collection 5 upgrade, even for the ‘regular’ upgrade price of 149,00 euro. But as an existing FX Collection 5 user you have to pay 49,00 euro for a single plugin, that will be included in version 6 (where 5 was a… well… minimum value upgrade). Humm… sorry, but I’ll rather wait. Not okay.

[@fleetadmiralsidiqi1941]

Yeah. These used to be 29.99 if you had FX Collection. I'm just capitalismed out right now. I can't either and wait for collection 6.

[@mycosys]

Im never buying another upgrade - this happens every time. Time to sell.

[@mycosys]

Had it so badly with this BS i may even sell my several items of Arturia hardware

[@fleetadmiralsidiqi1941]

@@mycosys hmmm not sure if I will sell myself, but might start giving Omnisphere a look. They seem to have a more stable release cycle. Might be a little more upfront, but over the long term, it is looking like a better deal. 🤔

[@eddievanheinous666]

Yeah, they do this every year around this time. Will say the Acid V was worth it, not sure about this tape emulation.

[@antoniog2854]

does it have a dry/wet mix feature?

[@mcnitt]

Absolutely nobody: Arturia: “Here’s another tape saturation plugin.”

[@youngscott1074]

🤣🤣🤣🤣

[@sid5537]

Lol

[@Guitarisforgrins]

If you ignore that people have been asking them for this for years...

[@ScottMcFadyen]

Very, very nice 👏🏻

[@tropbosspour]

Ça sonne vraiment bien! Faite la même avec le Fairchild s'il vous plaît

[@somedood6621]

The waves version never quite worked for me, the distortion just seemed off. love the Arturia plugins so far, I’ll consider this for sure

[@KreativeDevices]

🔥 I can't wait

[@jjhcw]

Got it!!

[@DavidGilden]

I already have UAD, Softube, U-He tape plugins, not needed, free holiday gift now that be cool considering how many Arturia plugins I have purchased to date.

[@Guitarisforgrins]

Arturia always adds something extra to the idea, with unbeatable interfaces. YMMV

[@alexanderkhait]

1:25 Where is that resolution of each track on the sergeant pepper?😅

[@Harrysound]

So many companies releasing plugins just a week before christmas

[@UrbanGarden-rf5op]

Cool, but can it do the ADT trick? ✌✌

[@StillFreeMike]

It's great, u are great!

[@jeshkam]

Howie B.!

[@BuenoLaidley]

Can't wait to get this 🔥🔥🔥

[@d-zone]

€49 for owners of FX Collection 5 is overpriced IMO.......

[@mycosys]

and happens every year right after the sales...... they dont like their loyal customers much. I feel like a cow to milk

[@Guitarisforgrins]

@@mycosys 😢

[@deanmoriarty6100]

​@@mycosys Bro, they must eat something from time to time... It is not a charity company.

[@mycosys]

@@deanmoriarty6100 you be the cow

[@sanctipaprichio]

I wait for combined all plugins into one like analog lab or guitar rig, anyway this one bought already ;)

[@pikselis]

Yeah cool and stuff, but where is Minifreak 3.0 update?

[@thebl8nlyblatantnetwork]

$49 ? That’s a steal 🤯

[@itshunterking]

I just bought FX collection 5 like 2 weeks ago. Why is this still 49$ for me 🙄

[@Bibblebabbler]

Digital will never sound like a studer period

[@luisbovleck5173]

I wish someone modeled Studer A80 and A820 from Abbey Road museum

[@chrallekanalen]

Does anyone have any insight on the "machine learning" modelling? Sounds a bit buzz-word-y to my ears. Is this is a common practice in modelling analog gear?

[@user82938]

yes

[@esahm373]

It’s becoming more common. In practice this can mean that the whole process of sending in an input signal and measuring the output response signal and then recreating the behaviour in code is automated and assisted by a machine learning algorithm, as opposed to making hundreds of iterative measurements manually.

[@ArturiaOfficial]

Hi there, Machine learning and neural networks are newer additions to our emulation process (check out Arturia TAE), and they’ve opened up some amazing possibilities. With this cutting-edge approach, we’ve been able to emulate this machine with precision that simply wasn’t possible before - all while preserving an invaluable piece of musical history. It’s been an exciting journey, and we’re really happy with the results! Hope this helps :)

[@user82938]

@@ArturiaOfficial Please emulate giving this update to people who only just recently purchased FX collection.

[@amadeuspaulussen]

Linux support, please! 🌟

[@Meteotrance]

Ce que j'aime chez Arturia c'est que vous avez pas peur de modéliser des hardware réputé difficile comme le CS 80 mais la à part une émulation de chez Softube ya finalement peu de personnes qui ont accès à ces Magnéto Studer et qui sont capables de les modéliser correctement, hâte de tester votre plug in , ça pourrait adoucir certain de mes plan au micro statique...

[@kingbambi23]

😢🔥🔥🔥

[@madeithappen8158]

Waves said hold my beer....

[@mycosys]

Waves: 'you cant milk your customers this well' Arturia: 'Hold my trappiste bier'

[@Guitarisforgrins]

@@mycosys I hope no one pays you for your work.

[@montofrekasi4541]

Arturia could you please update "3 Modulations you'll actually use" with Electric Mistress flanger, Boss Chorus Ensemble and Small Stone V2 phaser?

[@OmniTorch]

was so bummed out to see it was a plugin and not a modern tape echo.. oh well

[@darwinsaye]

There are a few modern tape echos out there. Echo Fix is currently making a modern hardware recreation of the 1970s Roland Space Echo. T-Rex is making a modern hardware recreation of the Echorec machine as was used by Pink Floyd (the Echorec isn’t tape, but is pressed magnetic wire on a drum - very similar principle). T-Rex also makes a tape echo roughly based on the Echoplex design.

[@nickangel6596]

"Ze feurst queuaichtione" hahaha! Les belles images, le beau discours, le beau foutage de gueule

[@origin178]

Unless you're a platinum-eared producer, will your listener really notice this vs. any old free VST? Arturia's output is becoming less and less interesting on each announcement, whether it's hardware or software - they seem to have lost their mojo. I think I've reached the end of the road with my VCollection X and FX5. If I can't *already* make any sound I want with those two (plus whatever Ableton Live can add) any amount of new plugins won't help!

[@Abruzzo333]

Disagree. There's no shortage of emulations Arturia can come up with going forward. I personally am a big fan of the tape sound. I already have a handful of the top tape emulation plugins and I can't wait to try this one as well. Love the layout and the options. There is no free tape emulation VST that can hang with the best paid ones.

[@Guitarisforgrins]

Such an 'old man yells at clouds' comment.

[@BullyMaguire4ever]

A bad mentality. Make art of high quality for yourself and for posterity. Don’t make bad crap just because the masses don’t care, unless you want to be the McDonald’s of music.

[@Guitarisforgrins]

@@BullyMaguire4ever Well said!

[@nickangel6596]

@@BullyMaguire4ever Bad said!

[@MaPa60]

What’s teh CPU hit of this one? Arturia have a bad rep for high CPU consumption plugins.

[@Nayah9]

What are you talking about? Arturia have a great rep regarding CPU usage compared to UAD or IK Multimedia.

[@MaPa60]

@@Nayah9 That is not my experience, and if you Google it, there are tons of backing for this claim. They are not efficient at all.

[@Nayah9]

@@MaPa60 Look up IK Multimedia tape emulations CPU usage. Literally everyone is saying they sound great but are almost unusable because of the huge CPU usage. I'm pretty sure Tape J-37 doesn't have this issue, but feel free to download the demo and try it for yourself.

[@Vibe_inn]

I ❤ Arturia

[@mycosys]

I used to, but now i feel like a cow to milk

[@marcusmauldin731]

The comments are so predictable every time there’s a new release. Get it or don’t.

[@Guitarisforgrins]

👍

[@usedusermoser]

The market serves as an excellent teacher. While most plugin companies are lowering their prices due to market saturation (pun intended), Arturia is inexplicably raising theirs, showing they are out of touch. On the other hand, UAD has learned from the market and is reducing the prices of their high-quality plugins to make them more affordable. Kudos to them, and goodbye to Arturia!

[@Guitarisforgrins]

cry more

[@wooliegeek]

Have UAD really learned? I feel they’ve learned to stop making complex plugins, and just rehash old stuff with simple UIs on top and sell them again for cheaper.

[@dizmix]

Always with the damn Beatles ...

[@SaviorMoney-777]

They figured it all out for us.

[@orlandonandez]

Si. Muy caro para los que ya tenemos FX collection. Sin embargo tiene bastante mejor aspecto que la versión de Waves. Más detalles y mejor sonido.

[@mycosys]

Again right after the sales, as much as the whole collection. I am genuinely never buying another Arturia or product upgrade again, get stuffed

[@SPD87327]

Right, I JUST bought fx collection 5… LAST WEEK. Fx collection 5 came out… what like 5 MONTHS AGO??? Where is the loyalty in this, it should be a free addition. Not a discount. Shameful.

[@gaplauche]

Arturia release new plugins individually and then include them in the next iteration of the collection. This is not new. This has been an annual thing. They offered a sale on the existing collection. Did you expect them to include this new plugin in the existing collection? Why? It will be in the next iteration of the collection. You can buy it now or buy it in a bundle then. Did you expect them to include this new plugin in the/a sale? Why? It's new. When it's no longer new it will probably be included in a sale.

[@r3furbish3dbrain12]

Jeez, the usual comments about the price... have some freaking dignity people, it's a plugin, it is not bread or milk FFS 🙄

[@user82938]

Pretty dirty how multiple times I have purchased a product from them and then weeks later they release something that should have been in what I just purchased. I don't see how that isn't super shady and annoying.

[@mycosys]

@@user82938 Its a deliberate policy - they milk us like cows, its every year

[@Guitarisforgrins]

@@user82938 Someone probably buys something from them every day. How are they supposed to release something new if they have to check everyone's schedule first? They can't plan around your specific situation. You got exactly what you paid for, but now you want MORE than you paid for.

[@SaviorMoney-777]

Shafted those of us who already had the full suite.

[@Guitarisforgrins]

In what way are you shafted? You got exactly what you paid for, didn't you?

[@SaviorMoney-777]

@@Guitarisforgrins We overpay for the new addition. I know thinking is hard for you, but try harder.

[@Guitarisforgrins]

@@SaviorMoney-777 I know you think someone is forcing you to buy this, but that isn't true. Not at all. Apparently you missed that obvious fact.

[@telogic1]

Great plugin get while you can

[@user-th6rh8zp3t]

lots of cursing 😂

[@TheeRocker]

wow like no one else has made the J37 as a plugin... lol... And you can get them for about $30 depending...

[@grovermedway2432]

Could do without the F-bombs, you know ..adhering to creativity and originality and all that…

[@daviHuggMonster]

old drum machines,old synths,old tape machines....why do we actually use DAWs then? this retro thing is actually slowly getting really on my nerves. Not gonna buy it ,sorry, tape...I just don't get it anymore

[@apexone5502]

We use DAWs for a myriad of other reasons; ease of use, makes song composition and recording processes quicker, cheaper to make music (especially for amateur musicians), etc, etc. Having sound quality that sounda cleaner than the older stuff was never the main goal of DAWs. The usage of plugins that emulate old school equipment to achieve a warmer/older sound and textures doesn't negate the need for DAWs.

[@mycosys]

Workflow

[@Zrokool123]

People crying on here. Sell them all and go away then.

[@LocaliLLocano]

Exactly brother. People don’t realize how good tracking to hardware EQs and then tape at the end is like. I am behind by two FX Collections so I am updating from 3 to 5 then getting this as well, I will do live tracking with my SP-1200 using this plug for every channel. We are in a digital domain but if you setup the correct parameters it will get you to where analog is without the maintenance bills.

[@mycosys]

Good idea. I've only owned v collection since 4, all their software, Keylab and Beatstep since the originals, and multiple other hardware synths - I'm exactly the customer they wanna lose.

[@gaplauche]

@@mycosys So you know how they operate then. Why are only now getting upset? They release new plugins individually and then include them in the next iteration of the collection. This is not new. This has been an annual thing. They offered a sale on the existing collection. Did you expect them to include this new plugin in the existing collection? Why? It will be in the next iteration of the collection. You can buy it now or buy it in a bundle then. Did you expect them to include this new plugin in the/a sale? Why? It's new. When it's no longer new it will probably be included in a sale.

[@Guitarisforgrins]

@@mycosys Judging by all your comments, you're the type of customer no one really wants.

[@Guitarisforgrins]

Shut up and take my money!!! ....when I buy the next update.