Sales Copywriting 101: You NEED This In Your Sales Copy

[@AshlynWrites]

NOTE TO SELF: The best copy isn't in your head, it's in your prospect's head-and it's YOUR JOB to go out there & get it. 💪

[@CarolynneAlex]

🎯 Key Takeaways for quick navigation: 00:00 Effective sales copy captures casual visitors and turns them into customers. 00:29 Key ingredient in sales copy: Incorporate what customers are actually saying, not what you think they're saying. 01:56 Constantly collect and categorize customer feedback and phrases for effective copy. 03:23 Gather customer insights not only for copy but also for product development and research. 04:23 Focus on crafting compelling headlines in above-the-fold copy for maximum impact. 06:19 Use phrases customers actually use, even if they don't resonate with you, for authentic copy. 08:14 Incorporate client-and-customer voice hacking throughout your copy framework. 09:38 Format, readability, attention, and storytelling enhance the effectiveness of copy. 10:07 Learn more about installing heat maps for website optimization. Made with HARPA AI

[@AshlynWrites]

This is a great list of takeaways, Carolynne! Thanks for sharing!

[@kushagraoberoi6496]

This is one of the most important things in copy. Thank you Ashlyn! I love your videos and I've learned so much from them. ❤️

[@AshlynWrites]

Yesss-it is truly the most important element of writing sales copy! Thanks so much for your kind words and support, Kushagra!

[@DelayaBriscoe]

This is great and came at the right time! I needed a way to organize everything that’s said that made sense and that’s easy to reference.

[@AshlynWrites]

I'm so glad to hear that, Delaya! I'm a nut about gathering social proof constantly and filing it (spreadsheets + Google Drive folding)!

[@DMichelePerry]

As always soooo spot on. I wouldn’t even have a business had I not found you when I did. This principle gave me something to grasp on to when I had watched everything I worked for walk out the door with the brain injury. And I’m about to dive into CfC for the 10th ish time because my biz model is completely changing due to ahem yes my brain yet again. Grateful for you!

[@AshlynWrites]

~*wipes tears*~ gosh, Michele, I'm just so so proud of YOU and all that you have accomplished! I'm here if you need anything at all, ok?? xx.

[@DMichelePerry]

@@AshlynWrites absolutely. So grateful for you.

[@joelleballweg]

*copywriting for creatives student here* - hey you! sign up for the waitlist, buy the course (IN FULL PRICE for the best options), and glean more than you ever thought you could from sweet ashlyn. from a no-fluff copywriter here, i'm consistently picking my jaw up from my desk at how easy (and simple) ashlyn breaks down copywriting.

[@AshlynWrites]

OMG. This made my whole day. I'm not kidding. Besides hugging my kids & my husband, this did it. Joelle-we love having you in the CfC fam, sis! Thanks so much for your kind words...they truly mean the world to me!

[@AlexandraMosher]

Hi Ashlyn, Love this! Great refresher! I'm in CFC and am looking for this amazing rainbow spreadsheet, cannot wait to use it for copybanking! Could you tell me which module it's under, please? Thanks so much, and also while I'm here - congrats on your new baby girl! xo

[@AshlynWrites]

Thanks so much, Alexandra! :) The research rainbow spreadsheet will be in the new CfC curriculum-which, as a CfC student, you will have access to once it releases! Coming soon! :)

[@KelsieCakes]

That spreadsheet is goals ♥💛💚💙💜

[@AshlynWrites]

Kelsie! I'm so glad I'm not the only one who appreciates a well organized spreadsheet! ;)

[@KelsieCakes]

@@AshlynWrites I just wish I had the patience to make mine look this good!

[@zoeylackie7346]

Hi, what is the purple section of the research rainbow? What am I copying and pasting there?

[@AshlynWrites]

Zoey! You're posting moments that make you think "this is my person"! :)

[@Colleenscruzinrc]

Is the spreadsheet for the research rainbow available?

[@AshlynWrites]

Great question, bud! It will be available inside the *new* Copywriting for Creatives curriculum-coming soon!! :)

[@lj4466]

this is interesting. how would you think i could apply this to a business that is selling a product and not a service. should i mine my reviews?

[@AshlynWrites]

Wren! Yes, absolutely! This can apply to both product and service based industries. You can definitely mine through your reviews and any data you've collected from surveys etc!

[@AnjaLeeCo]

Do you have a free template for your "always be filing" excel sheet? Thanks!

[@AshlynWrites]

Anja! The research rainbow spreadsheet is available inside Copywriting for Creatives! However, if you want to see a snap shot of it, you can find that here: ashlynwrites.com/a-quick-start-guide-to-client-customer-voice-hacking/ . The copy banking strategy I use is available inside The Copy Bar as a template-you can find that here: thecopy.bar/products/the-copy-bank-kit. I hope this helps! xx.

[@AnjaLeeCo]

@@AshlynWrites Thanks!

[@katiedanger]

So much goodness.

[@AshlynWrites]

Glad this was helpful, Kate! :)